YT YouTube2Text

YouTube2Text → Transcripts → How To Quit Your Job In 2026 And Become An Online Fitness Coach

How To Quit Your Job In 2026 And Become An Online Fitness Coach — Transcript

by Adam Hayley · 9,098 words · 1,226 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00So, in 2026, you want to be able to run
0:03your business, your life on your terms.
0:05You want to quit your full-time job,
0:07whether that's a corporate 9 to5,
0:09whether you're a PT still on the gym
0:10floor, and you want to run a fitness
0:12business online. Well, you're in the
0:14right place. This is all I do. It's all
0:16I focused on since 2018. We've been
0:18doing this longer than anybody else. I
0:20checked this morning, and to date, we've
0:22helped 3,499
0:24people leave their jobs and get fully
0:25online. People like this. These are some
0:27quick testimonials we filmed at our most
0:29recent couple of events. We got people
0:30in here like Alex in the bottom right.
0:32She came from the yaching industry.
0:34Didn't even have an Instagram account is
0:36now doing £28,000 per month. We've got
0:38who else we got? We got Wall here was a
0:40firefighter in the London Fire Brigade.
0:42We got uh Cheetah who's a dentist. We
0:44got Holly who is a dancer. We got Phil
0:47architect and a bunch of other people.
0:49If you're a PT watching this, good news
0:51for you. Big folder here full of people
0:52that we're putting out fully online.
0:54This is all we do. So, this video is
0:57going to be a little bit different to
0:58most YouTube videos. Most YouTube
1:00videos, you're looking at around what, 8
1:01to 15 minutes. This one, strap in for
1:04it. Grab something to write with and
1:06take some notes. I'm going to walk you
1:07through the six steps that it takes to
1:09build an online fitness business. I'm
1:12going to go quite in depth. I'm going to
1:13break down each step and go quite
1:14granular. And my goal is by the end of
1:16this, you'll be able to start really
1:18making progress towards landing clients,
1:20be able to quit your job, hitting that
1:21first sort of £1,000 online, then the
1:23first £3,000 online, the first 5K
1:26online, and so on. And it all starts
1:28with this. The first step that we need
1:30to do that you need to do is to figure
1:31out what is your offer. So that is like
1:34what is it exactly that you're going to
1:35sell and how you going to position
1:37yourself out there. So step one, the
1:40very first thing that we need to do is
1:42we need to figure out and identify who
1:45exactly do you want to help? Who is your
1:47ideal client? Now typically my advice
1:50here is nine times out of 10 we tend to
1:54market towards previous versions of
1:56ourselves. So you want to think back to
1:58you before you kind of you know got
2:01bitten by the bug. You want to think
2:03back to when you were initially sort of
2:04struggling a little bit perhaps. What
2:06were the big breakthroughs that you had?
2:08You want to put yourself in that
2:09person's shoes and that is probably
2:12going to be who you are going to want to
2:14help. So the first thing you're going to
2:15want to do is if you're making notes is
2:17to sit and brainstorm who would my ideal
2:19client be. I would suggest going as far
2:21as actually thinking of somebody that
2:22you know in real life in your personal
2:24life and actually give this this person
2:26this avatar a name. Actually give it a
2:29name. Visualize it and think about the
2:31conversations perhaps you've had with
2:32this person the struggles that they have
2:34and so on. Which leads us on to the next
2:36bit which is what do they want to
2:38achieve? So what did you want to achieve
2:40when you first started going to the gym
2:42or getting in shape? Was it weight loss?
2:44Was it muscle growth? Was it injury
2:46rehab? Was it strength and conditioning?
2:48How much weight did you want to lose?
2:50Are you the sort of person that was
2:51already in okay shape but struggled to
2:53get into amazing shape? Or were you the
2:56person that's really struggled with your
2:58body weight all your life? You've really
2:59had to overcome, you know, drop 10, 15,
3:0220 plus kilos. Really, really important.
3:04The third thing that we want to figure
3:06out is why is this person not achieving
3:10it? You presumably watching this video
3:13perhaps had some initial struggles, but
3:15you figured it out and you're now
3:17probably pretty confident you're in
3:18shape or you're heading towards the
3:20shape that you want to be in. Like you
3:23know now what it takes. You know what to
3:25avoid, what mistakes that you know to to
3:27skip over so you can get straight to
3:29quick results. The sort of people that
3:31you're likely going to be working with
3:32aren't quite there yet. They're still
3:34making mistakes. They still have
3:35outdated ideas. They're still being fed
3:37bad information. So, what is it that is
3:40holding them back? These are the first
3:42three things I want you to do. Once
3:44you've spent time doing these, and
3:46again, I would watch this video through,
3:47take notes, and then I would sit down
3:49step by step and and map each each each
3:51section out. The next thing to do here
3:53is to then figure out like what are the
3:55three big pillars that I feel are
3:58important to my result. So for example,
4:01pillar one might be the training side of
4:04it. Whether that's cardio, whether it's
4:06classes, whether it's strength training,
4:09whether it's like higher rocks,
4:10crossfit, doesn't matter. What is pillar
4:13number one that you feel is critical to
4:14you having got this result. The second
4:17thing here is what's the the the follow
4:20on sort of pillar from that, which
4:22probably could be nutrition, for
4:24example, could be supplementation. So
4:26what do you feel is important there? And
4:27then we want to round it off with a a
4:29third pillar. So this could be mindset,
4:32it could be discipline, it could be
4:33sleep, it could be women's health. Let's
4:35say you're a female and you've had to go
4:37through PCOS. Perhaps it's like eating
4:39disorders. Whatever your unique
4:42backstory is, you want to have a think
4:43about like what are the three big levers
4:46that I pulled in order to get this
4:48result. Now these three pillars are
4:50important because they are going to be
4:52what differentiates you from other
4:54coaches out there. your unique
4:56experiences, your unique backstory. So,
4:58step one, if we just zoom out for a
5:00second, step one, who do I want to help?
5:02What do they want to achieve
5:03specifically? Why are they not achieving
5:04it already? Why are they struggling with
5:06uh what are they struggling with? Sorry.
5:08And then what would the kind of three
5:10core pillars of my coaching be that if I
5:13was to start with this client tomorrow,
5:15I would say, hey, over the next 90 days
5:17or so, we need to get this, this, and
5:19this all sorted out. That's step one,
5:21which is your offer and your
5:22positioning. Step two is to what we call
5:26optimize your Instagram profile. So,
5:28Instagram by far and away is the best
5:30platform to be able to land online
5:32coaching clients from for free. We got
5:34the ability to just grab our phones,
5:36make a couple of posts, land clients
5:37from it, and it all starts with your
5:39profile. So, the first thing we want to
5:41do is you want to get your Instagram
5:42handle sorted. This is your username. If
5:44you have some really obscure username
5:46right now that's just a bunch of
5:48characters and letters, that's not going
5:50to do. Nobody's going to be able to find
5:51you. We ideally want your full name,
5:54your first name, your last name. For me,
5:55my Instagram handle is just Adam Haley
5:57one. Very, very simple. The second thing
5:59we want to sort is a profile picture.
6:02Most people when they start launching an
6:04online coaching business, they feel that
6:05they need a really professional profile
6:08photo, something of them, either at a
6:10gym photo shoot or a bodybuilding
6:11competition or a logo. I would avoid all
6:14of these and I would just focus in on
6:17just something where you look like very
6:18approachable everyday life. I'm going to
6:20give you an example of something in a
6:22second. Third thing we want to do is we
6:24want to make your Instagram profile all
6:26about the other person. So this would be
6:28a bold promise. So we've now got your
6:30Instagram handle, got your profile
6:32picture, a bold promise. How we tend to
6:33structure this is labeling like who you
6:36help, what you help them achieve, and
6:38then potentially the thing that they can
6:39do it without. So it could be like, you
6:41know, I help moms drop the baby weight
6:46without having to cook different meals,
6:49for example. So, who do you help? What
6:50do you help them achieve? What do you do
6:51it without? These are the three parts of
6:53a bold promise. And then the third thing
6:55would be a CTA, a call to action. It is
6:59this is something that like tells
7:00somebody what to do, whether it's to
7:02message you or fill in a form. And we
7:04want to make sure that it's outcome
7:05based. And I'm going to give you an
7:06example of this in a second. So, the
7:09example I'm going to give is one of our
7:10students called Michael. So, Michael
7:13started with us less than a month ago.
7:15He'd never been a coach before. This is
7:18his profile. never been a coach before.
7:20At the time of joining us, he had around
7:22like 270 followers and despite having a
7:25very small Instagram account, never
7:27having trained anybody before or been a
7:29coach before, he was working as an
7:30offshore engineer. Within the first 30
7:32days, he's up to eight or nine clients,
7:35which is around £2,000,
7:38£3,000 or so in income already. So,
7:41let's start with the uh the handle.
7:43That's this bit up here. Personally, I
7:45would like it to be his full name.
7:46However, he has his full name here,
7:48which is searchable, this bit in bold.
7:50So, this is perfect. Secondly, you'll
7:51see his profile picture is nothing about
7:53him being jacked in the gym. It's
7:55actually just a family photo. Perfect.
7:57We want the photo to be nice and
7:58personal. And then we've got the bold
8:00promise here. I help parents get lean,
8:02strong, and energized without missing
8:04family time. [music] Great. It's who he
8:06helps is what he helps them achieve, and
8:08then it's the thing that they can do it
8:09without. The only bit that I would
8:10change is the the CTA, the call to
8:12action. Uh he has start today. I prefer
8:15outcomebased CTAs. So like somebody
8:18doesn't want to start today. Some people
8:20have like apply for coaching. People
8:22don't want to apply for coaching. People
8:24want the result. So how Michael could
8:26change this for example could be like
8:28drop your first £10 ready to finally
8:31start seeing results and then click the
8:33link below. That sort of vibe. Uh but
8:35this is clearly working for him.
8:36Underneath we've got a simple
8:37pre-application form link. This is what
8:39we build out for all of our students
8:40that are part of the program. So that's
8:42all done for him there. So that is an I
8:44an ideal profile that you can sort of
8:46mimic but just make this bit here more
8:48outcome based. So what does the person
8:51actually want? Uh what's the end goal
8:53for them? So that is the Instagram
8:56profile. So far we've had the offer, who
8:58we help, what do they want to achieve,
8:59what they struggling with, and then
9:01we've got the Instagram profile. Step
9:03three is the weekly content system. So,
9:06we need a really simple system that you
9:08can just follow weekly that we just
9:10rinse and repeat and it brings leads in
9:12almost like on autopilot. So, here's
9:15what we suggest is one to two posts per
9:18week being based around your story, like
9:21your own results, your journey, your
9:23transformation, or if you have them,
9:25client results. Now, if you're starting
9:27out, even if you don't have clients yet,
9:29you can actually just take on two to
9:31three friends, family, or colleagues,
9:33help them out for free, get them a
9:35phenomenal result, and document their
9:36journey, their process, what the things
9:38that they are struggling with, what is
9:39it you're doing with them. So, one to
9:42two posts per week based around this,
9:44and I'm going to give you examples on my
9:46account in a second. Next up, want to
9:48weave in two to three posts per week
9:51that are either your views and opinions
9:53on certain things or tactical advice.
9:57Now, when I say tactical advice, what I
9:58mean by that is stuff that somebody can
10:00watch or read and just go and implement
10:03right away. So, it might be, you know,
10:05here are three ways that I get 150 grams
10:10of protein in each day, that sort of
10:12vibe. Or, you know, here's my number one
10:15glute exercise. here's the reason, you
10:18know, that I got into the best shape of
10:20my life. Here are the three exercises
10:21that got me feeling the best when I last
10:23went on holiday. Those sorts of things.
10:25Then we want one to two posts that just
10:28personal. So, these can be you and your
10:31partner on date night. It could be the
10:32family. It could be just any personal
10:35wins that you've got, any hobbies or
10:37sports that you participate in. People
10:39[music] don't want you to be too
10:41polished and for all of your posts to
10:44just be like value and advice.
10:46Otherwise, you come across like a, you
10:47know, a bit of a robot. Just want to
10:49weave in, you know, a bit of your your
10:50personality and so on. So, if I just go
10:53to my own profile here, let me search
10:55for myself. Let me give you an example.
10:58This one here, this is obviously myself
11:00and my partner Sandy last week when we
11:02went away and all you know the entire
11:04caption is just first night and then a
11:06couple of salmon giries because we went
11:07for sushi on holiday. So this is just a
11:09personal thing that leans into the whole
11:12like know like and trust you know so
11:15that's that. Next up is let's talk about
11:18this one. This is a real that I did
11:20which is me giving my opinion on how to
11:24or like bad advice basically that I've
11:26seen from other mentors. So this is my
11:29opinion. This is my views. This one for
11:31example would be me talking about one of
11:34our students. A result that we've got
11:36Josh. He joined us in the police force
11:38was working insane hours. And then I ran
11:40through step by step exactly what we
11:42did. And eventually you know he's doing
11:44over 10k a month. He's doing photo
11:46shoots with clients. He's now left the
11:48police force. He's 100% online. So, that
11:50would be an example of talking through
11:51like a client's journey. We've got
11:53another personal one. This was myself
11:55and some of my team going to the Abu
11:56Dhabi F1. Then we've got these sorts of
11:59things, a bit more social proof. One of
12:01our clients, I think it was uh who was
12:03this? This was I can't even remember.
12:07Anyway, that's one of our results. Then
12:08we got like tactical ones, you know, six
12:10promo tactics to sign more clients.
12:13We've got this one here. If you prefer
12:14writing, you know, we just hit X per
12:16month. Here are six tactics that we use
12:17that you can go and do yourself. Tactic
12:18one, tactic two. So this is like
12:21implementable advice that somebody can
12:24do immediately. So that would be, you
12:27know, your story or client results would
12:29be one to two posts. Two to three would
12:30be tactical advice or your views, which
12:32could be a mix of carousels, could be
12:34reals, could be B-roll footage. And then
12:36one to two posts just personal like what
12:38you're up to, that sort of thing. Now
12:40the bit that kind of ties it all
12:41together, that's the worst line ever, is
12:44on your Instagram stories. So, of
12:46course, Instagrammers fit into feed and
12:48stories. Just two to three times per
12:51week. We want a a bit of a call to
12:53action on your Instagram stories. So,
12:55for example, you might show somebody
12:57that you are helping with uh get a
12:59result. You might display the result and
13:00then be like, hey, do you want results
13:02like this? Do you want me to take the
13:04thinking out of fat loss for you? Or you
13:06might show your own result and you might
13:09talk about something that you struggled
13:10with potentially. So, it could be like,
13:12hey, when I first started trying to get
13:13in shape, I was so overwhelmed. I didn't
13:15know if I should do classes, if I should
13:17do cardio. I didn't know if it was
13:18strength training I needed to do. In the
13:20end, you know, it was X, whichever one
13:22of the three is you. Are you in the same
13:24position? Are you overwhelmed by the
13:26conflicting advice out there that you
13:28see? Somebody might hit yes. They might
13:30tap like a sticker, you know, the emoji
13:32stickers that would indicate interest.
13:34Or you could say, if you're struggling
13:35with this, you know, just shoot me a
13:37quick private message with the word
13:38results and let me talk you through, you
13:39know, how you can actually start
13:41dropping some body weight, getting into
13:42the shape of your life, and increasing
13:44confidence. So that's kind of the weekly
13:46cadence. What that leads to is people in
13:48your DMs. So people will start either
13:50interacting on your Instagram stories,
13:52they'll reply to your stories, they'll
13:53send you DMs with like keywords on it.
13:55And from there, we now have like a bit
13:57of a flow that we want to do. So this
13:59kind of works like this from top to
14:01bottom. Somebody enters your DMs off the
14:04back of one of these CTAs. I'm very OCD.
14:06That's an even worse arrow. And then we
14:08want to go step by step from here. So
14:11first up is you want to clarify their
14:12goal. So somebody might message you the
14:14word results. Say I messaged you. You
14:16would come back to me and you'd be like,
14:17"Adam, really appreciate the message.
14:20Just a quick one. You know, if you don't
14:21mind me asking, what is it you're trying
14:22to achieve?" Person would come back and
14:24say, "Hey, I'm trying to achieve X. I'd
14:27really like to drop some body fat." You
14:28go, great. Let's quantify a little bit.
14:32Let's say specifically 3 4 months from
14:34now, around 90 days. How much weight do
14:36you think specifically you would like to
14:37have lost? Or how many dress sizes? They
14:40would answer that. That's part one is
14:41just clarifying their goals. The second
14:43thing we want to do is we want to then
14:45highlight the gap or highlight the
14:47reality of where they're at right now.
14:49So this would be like awesome 100% on
14:52board with that. Listen, if you don't
14:53mind me asking what have you tried so
14:55far that's not quite worked or you
14:58[music] know what's what's quite not
14:59working as well as you feel it could be
15:01or is it more the nutrition side of
15:04things or the training side of things
15:06that you feel that you're struggling
15:07with a little bit right now? Like what's
15:09not connecting? So we basically want to
15:11get them excited about what their goal
15:13is and what they want to achieve. Want
15:14to really quantify it so they can
15:15visualize it and they want to kind of
15:17just snap them back down to earth a
15:18little bit and just go got it. That's
15:20where we want to be right now. Obviously
15:21we're quite far away from that. What
15:23specifically are we struggling with and
15:25they'll come back to that. They'll let
15:26you know what it is. The third thing we
15:27do is we then give reassurance. So we
15:29go, "No worries. Listen, actually I
15:31struggled with the exact same thing. You
15:33know, until I did X, I really struggled
15:35with Y." Or if at this point you're now
15:37working with clients currently, you'd
15:40link it back. You'd be like, "Hey, I
15:41don't know if you saw the result that I
15:42put on my page a couple of days ago.
15:44Sarah, actually, when she first came to
15:46me, she struggled with the exact same
15:47issue. It was one of the first things we
15:49kind of got to work on." So, you give
15:51reassurance that you've been there and
15:52you've done it and you can help them.
15:53The final thing to do is then like,
15:55"Hey, if you're serious about this, I'm
15:58more than happy for us to jump on a
15:59quick 15, 20 minute call and I'll do
16:01like a full audit across your nutrition,
16:03across your training. I'll let you know
16:05what I feel is working and not working.
16:07More importantly, I'll I'll put myself
16:09in your shoes and I'll let you know what
16:11the two to three action steps would be
16:14if if I were you. After that, if you
16:15want to know a bit more about like how I
16:17could potentially do this for you with
16:18the coaching, great. If not, no hard
16:20feelings. Either way, you're going to
16:22walk away from the call with a bit of a
16:23game plan. Let me know how that sounds.
16:25So, at this point, they're going to go
16:26through this. They'll get to the bottom
16:27of that and they go, "Yep, sounds good."
16:30You then book them in for a call, which
16:32leads us on to the next bit, which is
16:33how to run the sales call. Now, sales is
16:36something that I personally used to
16:39really struggle with. Like, I was that
16:41bad at selling. Back when I was a gym
16:43floor PT, I did 11 years on the gym
16:45floor. By the way, back when I was a gym
16:47floor PT twice, two separate occasions,
16:50I trained somebody for an hour. These
16:53are two separate people. Trained
16:54somebody for for an entire hour. Got you
16:56phenomenal session. And at the end of
16:58it, they just thanked me and walked out
17:00the gym because I was that shy when it
17:02came to sales that I didn't even have
17:04the confidence to let them know before
17:06the session that it was paid. I just
17:07assumed that they'd read the boards, you
17:09know, in the gym saying personal
17:10training x per hour. And I didn't have
17:12the confidence to chase them down to the
17:14changing rooms and be like, "Hey, you
17:15you owe me money for that. I just let
17:17them walk away." That's how bad I was at
17:19sales. But it's something I've really
17:20turned into a strength. And this is a
17:22framework that we teach to our OT
17:24students. If you're if you're watching
17:26this video, by the way, and sales is a
17:28bit of an issue for you, I'm more than
17:30happy. I really appreciate anybody that
17:31watches, you know, my videos and engages
17:33on it, as long as they're getting, you
17:34know, value from them. If it's something
17:36you want some help with, I'm going to
17:37run through like a a quick 30,000 foot
17:40overview of this, but I have got a
17:42complete sales training where I break
17:44this down for my OT students. If you
17:46just message me on Instagram, so just
17:48find me on Instagram, Adam Haley1. Just
17:50message me and just say, "Hey, I'm
17:52watching your YouTube video. You
17:53mentioned sales training. can you please
17:54send it to me? I'll shoot that over to
17:56you. You don't need to give me your
17:56email address or anything like that.
17:58Just send it straight over. Then it's
17:59basically going to be me going in a lot
18:01more depth and giving examples and what
18:03I'm going to do on this video here. But
18:05effectively, you want to break a sales
18:07call down into three sections. The
18:10discovery, the pitch, the close. These
18:13are three separate things. And within
18:14each of them, there are little sort of
18:16subsections that you want to tick off.
18:18So I'll go from the top down. So the
18:20first thing you want to do on a sales
18:21call, it sounds really obvious, is you
18:23just want to like lower the guard of the
18:24other person. Sometimes when somebody
18:27jumps on a call with somebody that they
18:28perceive to be an authority or an
18:30expert, you know, they can get a bit
18:32nervous. Either they feel silly and
18:34inferior or they feel they're about to
18:36be sold to. So we really want to just
18:38lower the barriers. So when I jump on
18:40with somebody, I'll either ask how their
18:42day is. I'll ask like where they're
18:43calling from, like where you from,
18:44actually we've got a couple of our
18:46students that are in that area. Do you
18:47know so and so? Do you know anybody in
18:48our program? you know, just these sorts
18:50of things. If in the DMs I then go and
18:52check out their profile and like they're
18:54a football fan and they support a
18:56certain team, I'll bring that up. I'll
18:57just do something in the first two to
18:58three minutes just to kind of neutralize
19:01any thoughts about this being some form
19:04of sales call or that, you know, like
19:06I'm above them. I just want us both as
19:09humans just to chat and if I can help
19:11them, amazing. If not, like no hard
19:12feelings. And that's kind of leads us
19:14into the second bit is once I've built a
19:16quick bit of rapport. I then frame the
19:18call and I'm like, "Hey, purpose is
19:20cool. You got a problem. I've helped a
19:22ton of people, you know, and I've been
19:24through this myself, so I've probably
19:25got a solution. I'm going to dig in and
19:27just find out kind of what's not working
19:29at the moment as well as it could be.
19:30What are the quick things that you could
19:32do to start getting results and heading
19:35towards where you want to get to? And
19:36then at the end of this, I'll run you
19:38through how I work if you would like me
19:39to. And if we're a fit, like great. if
19:41we're not no hard feelings, you know, as
19:44I said in in the messages a couple of
19:45days back, I just want you to walk away
19:47from this call, you know, smarter than
19:48you went into it. Does that sound good
19:50to you? They're like, "Yeah, great.
19:52Cool." And then we move into goals and
19:53obstacles. This is where I would ask
19:54them exactly what do you want to
19:56achieve? I know we spoke loosely in the
19:57DMs, but let's dig a bit deeper. What
19:59have you tried so far? What's worked?
20:00What hasn't worked? When is the most
20:02confident you've ever felt? How did you
20:03look and feel? Did you have were you at
20:05a certain dress size or body weight at
20:07that time? And I'd run through all of
20:09that. Once we've done that, this bit is
20:10really important is you'll hear certain
20:12sales trainers talk about objection
20:15handling and so on and they turn it into
20:17this big like secret source. You know,
20:19they try and make it sound really cool.
20:20They've got some ninja tactics. I
20:22usually find that if you have to resort
20:24to objection handling, like wrestling
20:26somebody over the line, there was
20:28something missing earlier on in the
20:29sales call. My goal when I'm on sales
20:31calls with people is before I even get
20:34to the to the point of running them
20:36through sort of the investment and so
20:37on, I want them excited. I want them
20:39wanting to work with me. I don't want to
20:41drag somebody over the line like kicking
20:43and screaming if I have to use this
20:45fancy objection handling stuff.
20:46Something's gone wrong elsewhere in the
20:48call. And usually it can be solved by
20:51this bit here. So I create just a series
20:54of three check boxes which is now
20:56partner time. And my goal is during this
20:59big discovery phase, this section here
21:02of the rapport, framing the call, goals,
21:04obstacles. First thing I'm trying to do
21:06is I'm trying to elicit like why now?
21:09You know, we're on this call today. Most
21:12people like to procrastinate and delay
21:14things. Why are we not on this call 3
21:16months from now, 6 months from now? You
21:18know, what specifically has had you
21:21reach out and want to start making
21:23progress on this goal of yours now
21:25today? And I'm doing this so that later
21:28on in the call when we get to the
21:29investment part, we don't do the whole
21:32like, oh, I need to think, but now is
21:33not the right time. Oh, actually, you
21:34know what? I forgot I've got a holiday
21:35in a week's time and so on. I want to
21:37get to that ASAP, you know, during the
21:40discovery phase on the call so we can
21:41just cross it off like we've dealt with
21:42it. The second thing that I would like
21:44to do is try and figure out, do they
21:46have a partner and is that partner
21:49supportive? So during the goal setting
21:51bit, they might be talking about they're
21:53on their last holiday with their partner
21:55and they felt a bit uncomfortable. So I
21:56would zoom in on that and I would just
21:57say, "Oh, amazing. Where'd you go?" They
21:59would talk me through that. Great. You
22:00mentioned you went with your partner if
22:01you don't mind me asking. What's your
22:02partner's name? Oh, it's so and so.
22:04Amazing. Does so and so know that you
22:06and I are on this call? Yeah. Yeah, they
22:08know. Yeah, actually it was it was them
22:09that that sent me your Instagram po
22:11profile. Sorry. They they saw a piece of
22:12content and they forwarded it to me. Oh,
22:14amazing. You know, it's it's always
22:15really great when there's like sort of
22:17teamwork involved and your partner's in
22:19full support of you doing this. Yeah.
22:20So, they they know about this and
22:22listen, do you guys have to make
22:23decisions together or are you able to
22:26just at the end of this call if it feels
22:27good, if it's within budget and so on,
22:29you're happy to move forwards or do they
22:30need to be looped in? And then if they
22:32say, "No, no, I called the shots,
22:33amazing, you move forwards." If they
22:35say, "No, no, no, 100%. I'd have to run
22:37it by my partner." You can just loop the
22:39partner in at that point and say, "Hey,
22:40listen. instead of me like running you
22:42through all of this now and then you
22:43have to go and relay it. If your
22:44partner's available now, get them to
22:46jump on or why don't we just rebook this
22:48in like 2 three hours time and you said
22:49your partner's home from work or why
22:50don't we jump back on same time
22:52tomorrow. As I said earlier to me like a
22:54teamwork is really important. I want
22:55everybody on the same page everybody
22:56having a great gut feeling you know
22:58when's your partner going to be
22:59available. So, we want to deal with
23:00that. And the reason that we do this is
23:01so that again, somebody doesn't get
23:02through the end of the call and then go,
23:04"Oh, this all sounds amazing, but you
23:07know, I would never make a decision
23:08without my partner being involved, you
23:09know, but I just need to get my
23:11partner's permission, but I just want to
23:12run my partner through it." So, we we
23:14handle this earlier in the call so we
23:16don't get put on the back foot. The last
23:18one here is time, which is again so that
23:20we don't get somebody to at the end of
23:22the call who goes, "This all sounds
23:23amazing, but you know, I just don't
23:25think I'm going to have time to commit
23:27to this." We handle this early on and
23:29how I do it is when I start talking
23:31about their goals and their roadblocks,
23:33you know, issues and so on. One of the
23:35things that will usually come up is
23:37their occupation or their job and I'll
23:38just say, "Hey, oh, so you mentioned
23:40you're a teacher. Obviously, I'd imagine
23:42that you're pretty busy, right? All the
23:43prep work before. I know I know teachers
23:46get sick that they get x amount of
23:47holidays per year, but actually outside
23:49of that, like you're probably up against
23:51it, right? Long days, reports, exams,
23:54duh." Yeah. Yeah. Yeah. Yeah. people
23:56don't even know. Great. So, listen, I'm
23:59going to be honest with you. Like, my
24:00clients that get the best results, they
24:02typically put in around two to four gym
24:05sessions per week. They allocate around
24:07an hour, you know, two to four times per
24:09week. And then, of course, there's going
24:10to be some meal prep involved and so on.
24:12So, are you going to have the time for
24:13this? And usually when you do that, you
24:15get the opposite where they're like,
24:16"Yeah, yeah, of course I will." Okay,
24:17just run me through like when exactly
24:20are you going to be able to train? Are
24:22you going to do it before work? You
24:23going to do it on your lunch break in
24:24the evening? And you want them
24:26quantifying all of this to you so that
24:28again at the end of the call they can't
24:30hit you with this sounds amazing but I
24:33need to figure out if I can actually do
24:34it because you've handled it all during
24:36this discovery phase. I know I've spoken
24:38quite quickly. There's quite a lot to go
24:39through there. As said if you want the
24:40sales training just message me on
24:42Instagram and I'll send it over. It's in
24:43a bit more depth and I give like real
24:45examples. So once we've gone through all
24:46this then we transition into the pitch
24:48which is like hey everything sounds
24:49amazing here. Listen going to be honest
24:51with you like this is what I do all day
24:53every day. It's my my passion. So, um
24:57very very confident I can help get you
24:58to this result. Would you like me to run
25:00you through kind of how I work? Yes.
25:02Great. Let me run you through two
25:04things. The philosophy and the
25:05deliverables. So, these are different
25:07things. This is where most people go
25:09wrong. When most people run a sales
25:10call, they start talking about all the
25:11features of their program. You've
25:13probably heard this if you've ever
25:14watched any sales trainings. It's like,
25:16oh, you get access to this, you get
25:17access to this. What I like to do is do
25:19a step before that. I talk through what
25:21we call the philosophy. So remember step
25:24one was to figure out who you work with,
25:27what the goals are, and then to map out
25:28kind of these pillars. This would be the
25:30first thing I would be talking them
25:32through. I would say, hey, listen, most
25:34people are going to just run you through
25:35XY Z. Actually, to me, it's really
25:37important that we get really clear on
25:38kind of like what are the foundations
25:39that my coaching is built on? And
25:41ultimately, I feel it comes down to
25:42these three things. And then you would
25:44run them through. First up is is
25:46training. You know, most people feel
25:48that they need to get in shape doing
25:49loads of cardio. Actually, when I tried
25:50that, I felt that I just got skinnier. I
25:52just lost weight. I had no energy. I
25:54actually looked worse. For me, the thing
25:55that really was the game changer was
25:57just strength training three times a
25:59week, just Monday, Wednesday, Friday,
26:00using like a specific sort of like
26:02training uh system and and routine. Da d
26:05d d d d d d d d d d d d d d d d d d d d
26:05d d d d d d d d d d d d d d d d d d d d
26:05and then you'd ask them how confident do
26:06you feel with training right now? They
26:08would let you know, you know, probably
26:09not that confident. Then you'd move into
26:10the second pillar, third pillar, and
26:12this would be the reason that you
26:14ultimately are in the shape that you're
26:16in, the you watching this video, you
26:18know, the the future coach. So, you'd
26:19run them through that and you'd be like,
26:20"Any questions on that?" And nine times
26:22out of 10, if you've delivered this
26:23well, they're like, "Oh my god, this is
26:25the missing piece. This is why I didn't
26:28get results with my previous PT. They
26:30never really helped me with my sleep or
26:32they didn't really help me with like my
26:33hunger and digestion and so on." So once
26:35you've gone through that, the next thing
26:36is the deliverables. So this is would
26:38you like me now to to explain how I
26:40actually deliver the coaching to you?
26:42And again, they're going to say yes. So
26:44it's like great. So first up, we're
26:46going to have an onboarding call. you
26:47know, I'm going to set your training,
26:49nutrition, supplementation, blah blah
26:51blah blah. I'm going to set all this up
26:52for you. We're going to jump on a call.
26:53I'm going to map it all out, build it
26:54into an app that you're going to have
26:55access to. We're going to do check-ins
26:58every single week. So, the issue, you
27:00know, that I think's happened previously
27:01is you've sort of followed like a plan.
27:03You've been left your own devices. You
27:04haven't really had that accountability.
27:06and the ability week by week to make
27:10changes, whether it's to pull back a
27:12little bit on the training side of it,
27:14whether it's to to increase or decrease
27:16food nutrition a little bit. That's what
27:18we're going to be doing every single
27:19week. You're going to check in with me.
27:20We're going to look at the results, look
27:21at the progress, look at perhaps like,
27:24you know, what's still preventing you
27:26and and slowing things down. We're going
27:27to work together. I'm going to coach you
27:28through that every single week. So,
27:30that's the first thing. In between those
27:31check-ins, you're not left to your own
27:32devices. I'll be checking in with you,
27:34you know, two or three times a week
27:35anyway, just seeing how you're getting
27:36on, seeing if I can support in any way.
27:38Let's say your your partner's got a
27:39birthday coming up. You guys are going
27:40out for a meal on Friday night. I'll
27:42personally go and take a look at the
27:44menus of the restaurant. I'll guide you
27:45through like, hey, these would be the
27:47the least worst options. So, you can
27:49still go out and enjoy a really good
27:50meal with your family. So, that's that
27:52side of it. Next up is you mentioned,
27:53you know, when you trained previously,
27:54you went to the gym and you just felt
27:56like everybody was looking at you, you
27:57didn't know how the equipment worked.
27:58Don't worry, you're going to have access
28:00to to my app and on that all of your
28:02sessions are going to be broken down
28:03step by step and you just tap on the
28:05exercise. It's going to show a video of
28:08exactly how to perform it. So, you don't
28:10need to worry anymore about going to the
28:11gym and either not knowing what to do or
28:13not knowing how to do it. You'll be able
28:14to track all your progress in there.
28:16You'll be able to send me videos of your
28:17form and I can give you feedback to make
28:18sure you're doing this optimally and
28:20safely and all that good stuff. And then
28:23any other deliverables that you feel are
28:24important. The key here is that we tend
28:26to limit it to like two to three key
28:29things instead of just overwhelming
28:31somebody with like, oh, you're going to
28:32get access to my WhatsApp group. You're
28:33going to get these PDFs. You're going to
28:34get this. You're going to get this. What
28:35they care about is the philosophy, the
28:37underlying knowledge, you know, about
28:39why we're doing this. And then just two
28:40or three key things that they're like,
28:41"Yeah, great. That sounds perfect." Once
28:43we've gone through all that, we then
28:44move into the third phase, which is the
28:46close. And the first thing we want to do
28:48is once we run them through philosophy
28:50and deliverables before getting to the
28:52investment drop, we want to just see
28:54what they think. So it's like, hey, how
28:55does all that sound? Any questions?
28:57They're like, no, sounds good. Great.
28:59Just so I get a bit of a sense check.
29:00Give me a scale of 1 to 10. 10 is like,
29:03oh my god, this is everything I knew
29:05that I need and more. I'm feeling very
29:08confident about the process. Number one
29:10is like, get me off of this call now.
29:12They'll usually joke and laugh and then
29:14they'll give you a number that's like a
29:15an eight or a nine or a 10. If they give
29:17you that, you move to the next bit. If
29:18they give you anything less than an
29:20eight, so like a five, six, seven,
29:22they're probably not quite there.
29:24There's probably like a little issue
29:25that you need to clarify. So I would
29:26just ask them, "Hey, cool. So you're at
29:28a seven at the moment." Obviously, it's
29:29really important to me that you have
29:30full confidence in this. If you don't
29:32mind me asking like what's the what's
29:34the gap between you being at like a
29:35seven and a nine? What's the missing
29:37piece? What do you what do you wish you
29:39know was included in the program? and
29:40then they'll walk you through that and
29:42you can handle that that potential
29:43issue. Once you're through that, we then
29:45move into the investment drop which is
29:47how you run them through the pricing.
29:49There are many different ways you can do
29:50this. Whether it's a this or that close,
29:52whether it's pitching a paid and full
29:54option into a split pay into an
29:55installment plan or something like this
29:57is very context heavy, so I don't want
29:58to give too much on this one. Just this
30:00would be where you reveal you know your
30:02pricing and then assuming they say yes
30:03to that, we start onboarding which is
30:05the next phase. So this might sound like
30:07a lot. Again, I'm happy to send you a
30:08sales training that I did where it all
30:10ties it together. You'll see examples
30:11and stuff in real time. We don't expect
30:13you to start a sales call and understand
30:15all of this the first time you do it.
30:16It's just a work in progress. One thing
30:18I will say is sales, as I said earlier,
30:20is something that I used to find, you
30:22know, a weakness. Something that is an
30:24absolute game changer when you nail it.
30:26So, we've just had a student come back
30:28to us, Elennie. She worked with us
30:30previously, got to a certain income,
30:32tried a couple of different approaches,
30:33it didn't quite work out, business sort
30:35of dropped a little bit. she's come back
30:37and she was generating leads, but her
30:39income wasn't really growing. And we
30:40identified that it was her her closing
30:43her sales skill set that was the
30:45bottleneck. So, her coach Abby really
30:48has dug in with her on sales. And now
30:51she's closing calls like effortlessly.
30:53No objections. And she's just kind of
30:56gone backwards and looked in the period
30:57before we dug into sales and gone, "Oh
30:59my god, I can see that I've had 20 calls
31:02that could have closed that I've missed
31:03out on." Now that I've got more
31:05confident with sales, like going
31:07forwards, I can see how I'm going to
31:08double and triple my income very
31:10quickly. So sales is one of these things
31:11that we all think is sleazy, but it's
31:13like one of the number one skill sets in
31:14business to learn. It's the hardest bit
31:16initially, but once you got your head
31:17around it, like it's it's just smooth.
31:19You just as soon as you go into sales
31:20calls with the mindset of like I'm just
31:21here to serve and help somebody and if
31:23we work together amazing if not like no
31:24hard feelings uh sales becomes very very
31:27effortless. And now we come to the the
31:28final step which is fulfillment. So this
31:31is effectively delivery of coaching.
31:33This is really the the final piece. All
31:34of this is gearing up to this part here.
31:36So you know we started with the offer
31:38then we move into a content plan. The
31:40goal of the content is to get people
31:41into the DMs. We go through the DMs and
31:44we get people onto a call [music] and
31:45then we run the call that I've just run
31:47you through. and now they're a client
31:49and we're here to help them. This is how
31:51it looks. So, we start here, which is
31:52obviously the sales call that we've just
31:54done. We get to the end of the call, we
31:56run them through the investment, we
31:57close them, so they say yes, they make
32:00payment. When a couple of things to
32:01happen, step one should happen
32:03automatically. And we actually build
32:05this out for all of our students. So, we
32:07have an in-house tech team where we
32:08build all of our students tech stacks.
32:10So, the first thing that happens is once
32:11somebody signs up, their intake form is
32:13sent. They have a welcome email sent to
32:15them welcoming them to the coaching
32:16program, congratulate them. This is all
32:18done via automation automatically. The
32:20coach doesn't have to lift a finger. So,
32:22they just sign up and then this is all
32:24done automatically without the the the
32:26coach needing to do anything. All the
32:27coach has to do is book their onboarding
32:30call for 3 or 4 days time, which is the
32:32orange bit. Now, in the meantime, all
32:35you have to do is just put the client
32:37plans together. Now again, what we do
32:39for our students is we actually give
32:41them all of my training routines that I
32:44use with my clients. We give those
32:45routines to them and then they can just
32:47make small adjustments and give it
32:49straight to their clients. So, it really
32:50speeds up the process of putting their
32:52client plans together. I give them
32:53everything they need. Then 3 or 4 days
32:56after the sales call, once the plans are
32:58created, the coaching client will jump
33:00on an onboarding call. And this is where
33:01they'll actually run them through. Hey,
33:04here's how many times per week. You
33:06know, I would love you to train. Here's
33:08exactly how you access the workouts and
33:10how you log it. Here are the here's the
33:12starting sort of approach to nutrition.
33:14Obviously, this is going to change over
33:15time, but here's where we're starting at
33:17right now. Any questions on this? And so
33:19on. And you run through that. Once
33:21they've had their onboarding call, then
33:23what I would do is one to two days
33:25later, we would do what we call a touch
33:26point. We would just check in with them.
33:28It's just like, "Hey, Sarah, quick one.
33:30You know, great catching up on our on
33:31our call the other day. Listen, I've
33:33noticed that you've got to the gym and
33:34you've managed to do that first workout.
33:35Amazing job. Any questions off the back
33:37of it?" So, we want to make sure that
33:39we're really handholding them at the
33:40beginning and really nurturing them. And
33:42then from there, we move into their
33:43weekly check-in. So, a form gets sent to
33:46them every seven days, same day each
33:48week, that they fill in that that's
33:49where they give their last week's body
33:51weight, this week's body weight, any
33:53issues that they've got, how's their
33:54sleep, you know, how's their energy, and
33:56so on. And then the coach will feed back
33:58with them, you know, on that check-in.
33:59And then we just do a midweek touch
34:01point. So, let's say somebody's check-in
34:02day is a Monday, that's their like
34:04formal check-in. Then maybe like
34:06Wednesday, Thursday, Friday, the coach
34:08will just shoot them a WhatsApp and just
34:09be like, "Hey, how's it going? What's
34:10the plans for the weekend? Anything I
34:11can help with? How you getting on? Great
34:13job." you know, you boxed off all your
34:15workouts this week. I can see you
34:16getting stronger. Phenomenal. And that
34:18really is like the coaching loop. That
34:21is this is online coaching. And this is
34:24what makes it such an amazing vehicle,
34:26you know, as a business is once a client
34:29is up to speed, once their initial sort
34:31of onboarding process is done, once
34:34they're a few weeks into the business
34:35and they've really got their head around
34:36it, client delivery time tends to be
34:38around like 7 to 9 minutes per week,
34:40just as an average. So you can see how
34:42when compared to like a traditional like
34:4440hour a week 9 to5 or a personal
34:47trainer that has to do 30 plus hours you
34:50know stood counting reps on the gym
34:51floor. This is all just done from your
34:53laptop on a Monday. You knock out your
34:56check-ins send a few WhatsApps. It's a
34:59very easy scalable way to to earn a lot
35:02of money. Frankly, you know, if you
35:04think just 15 online clients is around
35:07£3,000 in income, which is what, £45,000
35:10or something like that, you could
35:12deliver 15 clients in around an hour,
35:15hour and a half of delivery per week,
35:17and that's it. So, you then just go back
35:19to the top. We just keep the content
35:21cycle going, run a few sales calls, and
35:23we just get the first five clients,
35:25first 10, first 15, first 20. And this
35:28is how our students end up going 3K, 5K,
35:3110K, 15K, 20K per month. Eventually down
35:33the line, you know, once you're at
35:34capacity, if you're working with 40 plus
35:36clients, then you might want to bring on
35:37a coach that works, you know, under you
35:39and you can give them the overflow of
35:40clients. It's how you can continue to
35:42grow the business. So, yeah, as said,
35:44you know, we've been doing this longer
35:45than anybody else. Uh, we've taken the
35:46most people out of their jobs and fully
35:48online than anybody else. So, if you're
35:50watching this and you want us to give
35:52our opinion on how quickly it would take
35:55for you to be able to leave your job and
35:57start hitting these numbers, or if you
35:58go through this, it all makes sense, but
36:00you're like, I I just want somebody to
36:01just do it for me. Just give me all the
36:03scripts, give me the templates, you
36:05know, critique my sales calls with me,
36:07build out my tech, there'll be a link in
36:09the description under this video where
36:10you can just hit the apply button, fill
36:12in a few details. My team will give you
36:13a quick call. It'll be either Jamie or
36:15Joe. And uh they're just super honest
36:17and they'll be like, "Hey, you know,
36:18where you at right now?" Okay, cool.
36:19You're you're a teacher. What do you
36:21need to be earning to be able to
36:22comfortably, you know, leave that
36:24eventually when the time's right. Here's
36:26the other great thing about an online
36:27coaching business is you don't need to
36:30give up your current job to be able to
36:31do it. You know, you're able to just
36:33build this alongside. Hence why we've
36:35had people, you know, come to us from
36:37the fire service, police force,
36:39teaching, offshore engineer, yaching
36:41industry, architects, all of these
36:44different backgrounds. they're able to
36:46build this alongside their their current
36:49job so they don't have to lose any
36:50income and then when it matches or
36:52exceeds it then they can go fully
36:53online. So if you want us to just fast
36:55track that whole progress you want to
36:57become our 3,500th
37:00client then just hit that link below or
37:02shoot me a message on Instagram and just
37:04be like Adam dude just watch this
37:05YouTube video. Uh here are my questions
37:07or you know can you be honest with me?
37:09How long is it going to take for me to
37:10to get fully online and you and I can
37:12have a chat and uh I'll be really
37:13honest. So, real quick recap, if you're
37:15still here and you're not asleep, is
37:17number one, let's get your offer and
37:19positioning nailed down. Number two,
37:21let's sort out your Instagram profile so
37:23it mimics the example that I showed.
37:25Number three, [music] we're going to
37:26need to build out a weekly content
37:27system so you can produce content, you
37:29know, with relative ease, and it starts
37:30to have people raise their hand, show
37:32interest, and get into your DM inbox, at
37:34which point you're going to run them
37:35through this flow. You're then going to
37:37walk them through the sales process
37:39following these three big areas of the
37:41discovery, the pitch, the close, and
37:43then this is coaching. This is the meat
37:45and potatoes of what you're going to be
37:46paid to do. You can see how it's very,
37:48very time efficient. People get
37:49phenomenal life-changing results.
37:51Frankly, it could change your life
37:52because you end up, you know, I've just
37:54I've got a bit of a tan for once because
37:55I've just got back from the mold. Sandy
37:57and I booked it maybe like 6 days before
38:00we went. Just like, hey, feeling a bit
38:02tired. Fancy go getting some sun. Yep,
38:04we booked it. Laptop's in the bag. Phone
38:06comes with us. Business doesn't change.
38:09This is the beauty of building an online
38:10fitness business.
38:12>> [music]

About this transcript

This page contains the full transcript of How To Quit Your Job In 2026 And Become An Online Fitness Coach by Adam Hayley, generated from the public captions YouTube serves with the video. The transcript has 9,098 words across 1,226 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.