How to Pitch Your Offer to Several People on a Webinar — Transcript

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1. 0:00When I talk about one to many, the one
2. 0:02thing I want to talk about that I
3. 0:03haven't talked with you all about at
4. 0:05all, I don't think, maybe a little bit
5. 0:07early on.
6. 0:08We talk about getting on calls and
7. 0:11having conversations.
8. 0:12We talk about having a school group and
9. 0:14taking people from YouTube or some some
10. 0:16social down to
11. 0:18our school, which is a very very good
12. 0:20method.
13. 0:22But we haven't talked a lot about
14. 0:24webinars.
15. 0:25Really don't love the phrase. It's kind
16. 0:27of cliche. It's a whole thing. Some
17. 0:29people will say webinars are dead. Some
18. 0:31people will say it's just getting
19. 0:32started. I don't really care what people
20. 0:34think about it. I want to know, does it
21. 0:36work? And I can tell you it works.
22. 0:38It still works. Like it still is an
23. 0:40effective way of having people
24. 0:44buy stuff from you.
25. 0:46Simply put.
26. 0:48And
27. 0:49the webinar method is not None of this
28. 0:51is for everybody. So it's just like you
29. 0:53if it if it perks up your interest a
30. 0:55little bit,
31. 0:56then you you want might want to listen.
32. 0:59A webinar is interesting because
33. 1:01you can send lot a lot of your organic
34. 1:05traffic to a webinar.
35. 1:07Organic meaning your content, Instagram,
36. 1:10YouTube, Substack.
37. 1:12You can send them to a webinar
38. 1:16that is free or paid. I would start with
39. 1:18free if you've never done one. I would
40. 1:20just start with it just for fun.
41. 1:22And you can always AB test a free one
42. 1:24versus a paid one, but I I think for
43. 1:26most people a free one's going to be
44. 1:27better, most people.
45. 1:29And then you
46. 1:31teach, and then you pitch, and then you
47. 1:34send them somewhere. You either send
48. 1:36them to a checkout page or you send them
49. 1:38to more information, or you get them on
50. 1:41a call.
51. 1:43And
52. 1:45you can do this over and over and over
53. 1:46again. I did this in May of 2024.
54. 1:50I remember even before I took off,
55. 1:52that's so funny, even before my YouTube
56. 1:53took off in May of 2024,
57. 1:56I did a series of YouTube webinars.
58. 2:00Just telling people you have to be on
59. 2:01YouTube.
60. 2:02This is what's working.
61. 2:03I hadn't even had a like a
62. 2:05hit yet, you know?
63. 2:07But I could see it. I could see.
64. 2:09And from that YouTube webinar,
65. 2:13I sold into a couple of things. Once One
66. 2:16of them was like a $99
67. 2:18workshop, virtual workshop, and one was
68. 2:22a $1,000 YouTube course.
69. 2:25And every single time I'd have the
70. 2:27YouTube webinar,
71. 2:30at the end of the webinar, I'd have
72. 2:31sales.
73. 2:33Just without fail. There would be sales.
74. 2:36Because you get to spend time
75. 2:38with people and talk them through
76. 2:40things.
77. 2:42The way that I got them on the webinar,
78. 2:45mostly was I'd put it in a YouTube
79. 2:46video. I'd say I'm doing this during
80. 2:48some other video, and I'd put the link
81. 2:50in the description and pin comment. And
82. 2:52for like 5 to 7 days, I'd get them onto
83. 2:55the webinar.
84. 2:57I wouldn't have the webinar like weeks
85. 2:58out, by the way, if I were you, because
86. 3:01they can lose interest or they can
87. 3:02forget about it.
88. 3:04So I'd make it a few days in the future.
89. 3:07And I would and definitely make it about
90. 3:09something interesting. Don't say we're
91. 3:10doing this is a webinar to sell you. You
92. 3:13don't say like, I'm going to teach this
93. 3:15specific thing.
94. 3:17And usually it's a thing that's kind of
95. 3:19early on in the process.
96. 3:21So you teach you truly teach it.
97. 3:23Cuz most people are going to not pay you
98. 3:25a penny. So you want them to take walk
99. 3:26away with something that they learned.
100. 3:29And then you want to be very direct. And
101. 3:30this is what I see so many people doing,
102. 3:33even people who are really good at
103. 3:35sales,
104. 3:37they'll do like they'll they'll do a
105. 3:38whole thing where they just like wowed
106. 3:41the group. Just wowed them. And then
107. 3:43they'll say, "Yeah, and so I have like
108. 3:45um
109. 3:46there's this
110. 3:47thing I'm selling,
111. 3:49and I you can see the link is over
112. 3:50there. And anyway,
113. 3:52because they're so either nervous or
114. 3:54they feel a little bit cringe selling or
115. 3:57something and they lost the whole It'd
116. 3:59be like running a race and then stopping
117. 4:01before the finish line and just being
118. 4:03like,
119. 4:04"Uh that was good That was great.
120. 4:06That was a fun time." But you're in
121. 4:08front You're in the front, you know?
122. 4:11That people I see it all the time and I
123. 4:13see people Here's the thing I see, too,
124. 4:16that is actually
125. 4:17worse.
126. 4:19Super super annoying to me just as a um
127. 4:23person
128. 4:25is I'll see someone who is confident.
129. 4:29They must have all watched the same
130. 4:32course one day 3 years ago that said,
131. 4:36"Don't do a hard sell. Be a little coy
132. 4:39about it. Like change the inflection of
133. 4:41your voice. Make it more casual." And
134. 4:44it's so obvious that they're doing it.
135. 4:46They're just like, "Yeah, if you want to
136. 4:48do it, it's it's good either way. It's
137. 4:49It's cool either way." And they're
138. 4:51obviously trying to make it like the
139. 4:54anti-pitch.
140. 4:56That's annoying. Just say what you mean.
141. 4:59Just say what you mean. We've been
142. 5:01talking about this. I've taught you how
143. 5:02to do this. There's a way to do even
144. 5:04more.
145. 5:05I know that way and I'm going I'm
146. 5:07teaching a few people that way. This is
147. 5:09how you get it. You go to this page and
148. 5:11you buy it.
149. 5:13It's here.
150. 5:16Because then you're respecting your
151. 5:18audience.
152. 5:20You're also giving yourself the best
153. 5:22opportunity to money because anything
154. 5:25that's like ambiguous, somebody may just
155. 5:27not catch.
156. 5:29They just may not catch that there's
157. 5:31something over there that's interesting.
158. 5:32They may think think it's just like a
159. 5:33little something. "Oh, okay.
160. 5:35I'm not going to click on it." But if
161. 5:36you say, "Look,
162. 5:38I have 12 spots open.
163. 5:41We are getting it started in a week and
164. 5:42a half.
165. 5:44It is a paid program
166. 5:46and it costs this much and this is how
167. 5:48you join.
168. 5:50I'm going to put Gail on the spot. Gail,
169. 5:52can I put you on the spot?