How to Pitch Successfully on a Webinar — Transcript

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1. 0:00how to pitch successfully on a webinar
2. 0:03webinar marketing is one of those areas
3. 0:05of online marketing which you just have
4. 0:07to get into right now
5. 0:09there are big benefits from being able
6. 0:11to present material directly to
7. 0:13prospects
8. 0:14this means that they can interact with
9. 0:16you
10. 0:17they can ask and answer questions
11. 0:20you can also pitch to them with the
12. 0:22advantage of being able to handle
13. 0:24objections live on the webinar itself
14. 0:27but which method of pitching is most
15. 0:29appropriate for you and best meets your
16. 0:31style
17. 0:32this article explores the different
18. 0:34possibilities for you to consider the
19. 0:36first method that you can use to pitch
20. 0:38on a webinar is simply to use the whole
21. 0:40webinar as one extended pitch with an
22. 0:42absolute minimum amount of content being
23. 0:44delivered
24. 0:45for this approach you'd probably want to
25. 0:48spend an extended amount of time
26. 0:49introducing yourself and the problem
27. 0:51that your product or service is solving
28. 0:54give some outline details of the
29. 0:56solution or even better a live demo of
30. 0:58it but make sure not to give the answer
31. 1:00away
32. 1:01that way people become Duty bound to
33. 1:04purchase whatever you are selling dot a
34. 1:06second option is to provide an entirely
35. 1:08content-rich webinar with an absolute
36. 1:10minimum of selling or alternatively none
37. 1:13at all
38. 1:14this might sound counter-intuitive after
39. 1:16all how can you make money on a webinar
40. 1:18without selling anything
41. 1:21the answer is to be subtle about it
42. 1:23by using your own products as examples
43. 1:26of things that can be achieved you will
44. 1:28be able to subtly slip links into your
45. 1:30webinar
46. 1:31if you have a large crowd a number of
47. 1:33them will check out the links and you
48. 1:35should make some sales I prefer an
49. 1:37approach somewhere in the middle of
50. 1:38these two streams with a mixture of good
51. 1:40content as well as a clear pitch at the
52. 1:43end
53. 1:44I would always suggest that there should
54. 1:46be more content than pitch
55. 1:48that's quite acceptable as you've
56. 1:50delivered this quality content for free
57. 1:52so this authorizes you to take a few
58. 1:54minutes to pitch
59. 1:56no one on the webinar should complain if
60. 1:58you follow this approach whichever you
61. 2:00choose now is an excellent time to get
62. 2:03into using webinars to pitch
63. 2:05it's important to get as much practice
64. 2:07in as possible as this can be
65. 2:09challenging to people who are not used
66. 2:10to selling life
67. 2:12there is no escaping behind the written
68. 2:14word
69. 2:15if you do find it difficult Why not
70. 2:17start with the subtle approach
71. 2:19you can also take a balanced approach or
72. 2:22pitch exclusively
73. 2:24this all depends on the audience of your
74. 2:26webinar and the product or service that
75. 2:28is being offered
76. 2:30[Music]