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How to never make less than $30,000 a month — Transcript

by Pablo Milandu · 9,139 words · 1,431 segments · language en · Watch on YouTube

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0:02So, you started making a bit of money
0:04and
0:05you're feeling good about yourself.
0:08You should you should feel good about
0:10yourself. Perhaps you're spending more
0:13and you feel like you're doing the right
0:16thing cuz you're still technically
0:18doubling down in the business,
0:22but you know that the question deep down
0:25in your mind is, am I going to be able
0:26to do this again?
0:28I just had a good month. How do I do it
0:30again? Where are the next clients going
0:33to come from? Where are the next sales
0:35going to come from? I know exactly where
0:36you're at. Perhaps you just hit your
0:39first 30k month or wherever it might be,
0:43give or take a few thousand. You came up
0:45on a good sum of money
0:47and amidst all the luxury, perhaps
0:49you're planning vacations, perhaps
0:51you're investing in trying to do what
0:53you think the right thing is, amidst all
0:55of that, there's one thing that's
0:56keeping you up at night. And it's again
0:59where
1:01are the next round of sales going to
1:02come from?
1:05And so that high that you have
1:10with the money that came from the money
1:12is starting to dwindle day by day and
1:15reality starting to set in that it
1:17doesn't matter what you did yesterday or
1:20last week. The only thing that matters
1:21is what you're doing right now and if
1:24you're able to do it again.
1:27And so typically these videos are about
1:31scaling
1:32and how to make more money,
1:35but this time I'm just trying to make
1:37sure that
1:39you never stop being rich. I'm trying to
1:42make sure that you never go back to
1:44being broke. I'm trying to make sure
1:45that you never not make anything less
1:48than 30k a month and that you never stop
1:51living a beautiful life and that you're
1:53able to continue enjoying the luxuries
1:57that come with making a lot of money.
2:00And so now you might be asking why 30k a
2:03month? What is so special about 30k a
2:06month?
2:08Nothing really.
2:10You know, so often we take these
2:13things that people say on YouTube as
2:15law.
2:17And I'll be the first person to admit
2:18that you shouldn't take my word as law.
2:20This is just a general guideline because
2:22I understand very very intimately how my
2:25life changed at each of these different
2:27revenue milestones. First dollar, first
2:3010k a month, 20k month, 30k month, 40k
2:33month, 50k month, 60k month, 70k a
2:34month, so on and so forth.
2:37And there was something about 30K a
2:39month that allowed me to actually have
2:42a plethora of choices in my life
2:47that I didn't necessarily have at 10K a
2:49month.
2:52It's like I could do the things I
2:53thought I I could do at 10K a month, but
2:55I could actually do them at 30K a month
2:56cuz you spend a few dollars here and
2:58there, you go broke. Don't get me wrong,
3:02you might be making some good money, but
3:03you have no idea how close to being
3:05broke you are. And I don't want you to
3:06necessarily think that way. I just want
3:08you to approach this with some humility
3:12because
3:13it's about not doing stupid stuff. So
3:16much about getting rich and getting
3:18richer and scaling is about not doing
3:20stupid things when you get the money.
3:24And the reason why you're starting to
3:25get some money now or you're about to
3:27come up on some real money, what what
3:29like you think this is real money now,
3:32just wait.
3:34The the reason why you're able why why
3:37you're coming up on this sum of capital
3:41is because you're being trusted
3:45to be a steward of this capital. You're
3:48being trusted to allocate this money
3:50properly.
3:54Money doesn't come to those who do
3:56stupid stuff with it. And if it does, it
3:57doesn't last very long. A fool and his
4:00money are soon departed. I'm sure you've
4:01heard that before.
4:04And so I'm trying to, as someone who has
4:07gotten rich and gone broke and gotten
4:08rich and gone broke and gotten rich, I'm
4:10trying to make sure that you avoid doing
4:12the stupid things that you may not be
4:13able to see that are coming
4:16sometimes innocently. Typically, the
4:18things that take us back
4:21are to to where we started are a result
4:25of our own ignorance. Now,
4:27don't get me wrong, a true entrepreneur
4:30is never afraid to go broke. A true
4:32entrepreneur is never afraid to fail.
4:35And part of your cockiness or arrogance
4:37might come from that part of the the
4:40same thing that fuels your ego from an
4:42arrogance point of view is the same
4:44thing that fuels your ego from a
4:45confidence point of view. So I'm not too
4:48concerned about this piece.
4:52That being said,
4:55if you can just be receptive as to all
4:56the things we're going to discuss in
4:57this video, I think you'll be just fine.
5:00And I think in the event that you do
5:02fall flat, you'll recognize that there
5:05is no such thing as failure until you
5:07decide to quit. And that if you do fall
5:09flat in that process of falling
5:14was a lesson that you had to learn
5:20and there was no way around it. You were
5:22going to have to learn that lesson one
5:23way or another.
5:25So there is no such thing as failure.
5:27But now, let's let's get into how to
5:30never make less than 30K a month.
5:35And I'm going to approach this from the
5:37standpoint of
5:41just giving you the benefit of the doubt
5:42that you're smart enough.
5:44Because up until this point in time, up
5:46until this 30k, like to get to 30K a
5:49month, it's all volume. If you're if if
5:51in the off chance you're not at 30K a
5:53month, you are not doing enough volume.
5:55And that's for for another video. I'm
5:57not going to babysit you in this video.
5:59But leading up to 30K a month in a
6:01nutshell, it's volume. Put yourself out
6:03there, promote yourself, and do more
6:04volume. Point blank period. Charge a
6:07good amount. Cool. That being said,
6:12I want you to take a very like
6:15there there the the idea of having to
6:17work on a business for
6:2112, 14, 16 hours a day. I think that is
6:24a bit dated. And I
6:28I that's very hypoc like it's it's crazy
6:30coming from me cuz I'm the one who
6:31champions you know up until very
6:34recently I've been champion championing
6:35working a lot but I've actually taken a
6:37very different approach and I and I'll
6:38I'll show you how this relates to you in
6:40a second. I've taken a very different
6:42approach to business in that I
6:43understand that I operate in seasons
6:46almost like a lion does seasons and
6:48periods of rest and then seasons or
6:51periods of great charge and relentlessly
6:54moving forward and well you're always
6:56moving forward but you understand what I
6:57mean there's like a there's like a
6:58blossoming summer season and then
7:00there's a winter season hibernation and
7:03I I I
7:05think that it's a very healthy practice
7:06for you to understand how you operate
7:09and then understand that you can
7:11probably get a lot more done by doing
7:14less. You might think you're doing a
7:16lot, but you're maybe you're probably
7:17not. There's probably one set of core
7:20activities that is driving all of the
7:22sales in your business. What I need you
7:24to do is figure out what that is. Figure
7:26out what's actually driving the sales
7:28and never stop doing that.
7:31if if you can commit to finding out
7:34what's actually driving the sales and
7:36it's probably the content you're putting
7:38out
7:40or it's probably
7:43the outreach that you're doing. Figure
7:46out what that core activity is and do
7:49not stop like that has to be the first
7:51thing you do in your day
7:54in or around any sort of physical
7:56fitness routine. So you can what I mean
7:58by that is go to the gym first then do
8:01the work or do the work before going to
8:03the gym doesn't matter. Point being in
8:05terms of priority you have to do the
8:08thing that keeps your business alive.
8:11So
8:14I built a multi-6figure health and
8:16wellness coaching business.
8:21There's a lot of high performance
8:22coaching for CEOs, executives,
8:24entrepreneurs, business owners.
8:28And how I was getting sales was by
8:30posting content on Instagram, Instagram
8:32and Tik Tok, but primarily Instagram. I
8:35was po I had a requirement of posting
8:38three to five times a day every single
8:39day. And there will get to a point, my
8:42friend, where it becomes very
8:44repetitive.
8:46It gets to a point where it becomes very
8:48repetitive and there is no glamour to
8:50what you're doing.
8:55And in that period, you're going to
8:57realize that business isn't supposed to
8:59be fun all the time and it's not going
9:02to be fun all the time. It's more so
9:04about duty.
9:07What kind of life do you want? And how
9:09do you make sure that even in the
9:11seasons where you
9:13are hibernating
9:16where you can't stand to create more
9:18content or you can't stand to do more
9:20outreach?
9:22How do we put things in place to where
9:25that keeps going anyway? And so now we
9:28get into discussions of perhaps it's
9:30time to hire someone or in the day and
9:32age of AI, perhaps it's time to
9:33integrate an AI employee into the
9:35business.
9:37fantastic idea. How about we batch
9:40record content? Because what I hated
9:44when I was scaling that health and
9:45wellness coaching business is going on
9:48vacation and realizing I still had to
9:50make content every day. It didn't feel
9:52like I was on vacation. Now I've built
9:54this business up in a place where I
9:55don't need to be on YouTube ever. I can
9:58take a two week break
10:00and be just fine. I can take a month,
10:02two months off and just and be just
10:04fine. And so I want you now at the
10:06height of in this rush and exhilaration
10:10of making money, I want you to start
10:13thinking about these things
10:16because your true retirement fund won't
10:19come from putting or investing capital
10:22in the S&P 500.
10:25That's cool if you want to retire at 60.
10:28But if you want to put yourself, if you
10:30want to put yourself in a position to
10:31where you can [music] take time off of
10:34your business,
10:36if you want to turn this into a real
10:38operation and not just a job you made
10:39for yourself, if you want to experience
10:41what a beautiful life actually looks
10:42like, the one you came here to create
10:44when you decided to start a business,
10:47then we need to start thinking about
10:48these things.
10:51And that might look like
10:54gamifying things to where you can
10:56actually just convince yourself or trick
10:58yourself into doing the amount of work
10:59or the kind of work necessary to sustain
11:01this thing.
11:04Count the reps. Do whatever you got to
11:06do. Point being, put measures in place
11:08that allow you to continue this
11:11even in your season of hibernation.
11:14There is only one thing in your business
11:16that that is driving everything else.
11:19There's only one thing in the business
11:20that matters, especially if you're at
11:2230K a month. Find it and keep doing it.
11:27And what will happen is you will be
11:29twice as productive
11:32with a fraction of the work. So I can
11:36work two hours a day,
11:41three if I want to tend to emails and
11:42write some newsletters.
11:46Before the sun rises, I can be done my
11:48workday.
11:54And that's a beautiful life.
11:58I realized a few days ago
12:02that the one thing that drives my
12:04business right now are YouTube videos.
12:10And the moment I realized that,
12:14I completely ignored everything else
12:16that needed to be done. I complet I took
12:18all that stuff and put it on a a a
12:22secondary tier of priority and I just
12:25started doing YouTube videos
12:28knowing that if I do just this, I don't
12:30have to worry about a landing page. I
12:32don't have to worry about a VSSL. I
12:33don't have to worry about, you know,
12:36practicing for sales calls. I don't have
12:38to worry about client management. All I
12:41have to do is make sure I get this done
12:43and then I can do I can build a
12:45multi-figure business in just two hours
12:48a day, three hours a day, four hours a
12:49day and that's it. That's the core of
12:53your business and the truth of your
12:54business and you need to find out what
12:55that is.
12:58The the issue with making money is it
13:04plays around with our focus. And so what
13:07happens is and and I see this I saw this
13:09in my old self and and you might notice
13:11this for you too is we start to become
13:14we start to become externally focused.
13:15Oh my goodness look how much money I'm
13:17making. You need to and and this will be
13:21a topic in another video but you're
13:23going to need to breathe for a bit
13:27and normalize this in your head as
13:30fastible as fast as possible
13:32and actually stop paying attention to
13:34how much money you're making.
13:37That's actually a very healthy practice.
13:40One of one of the healthiest things I do
13:43is not obsess over how much money I
13:46make. And I really do not even like to
13:49to to brag about it or talk about it. It
13:51has to be normalized.
13:53And if you look at the people, the
13:55wealthiest people in the world, they're
13:56not they're not they're not here talking
13:59about, you know, I made this much money
14:00a month. Like I I might do that for some
14:02social proof, but that's about it.
14:08know
14:10that when you receive money again,
14:13you're being entrusted with it.
14:16Because
14:19there was there was something about the
14:20way the stars aligned where they thought
14:22that you were now ready for this
14:25capital.
14:28One of the things that might help you as
14:29well is committing to a goal or a time
14:32duration.
14:34So
14:37when you're receiving a lot of money,
14:39what's happening right now is your brain
14:40is receiving an influx of dopamine.
14:43And you may not realize it, but like
14:45like life seems fun. You can go here,
14:48you can you're you're shopping online,
14:51you're buying things, you're it's this
14:52influx of dopamine. What happens if you
14:55don't make that same amount same amount
14:58of money next month is you will start to
14:59panic.
15:01Your brain, your central nervous system
15:03is going to you're going to feel it.
15:05You're going to start seeing signs
15:06because you're focused on the money
15:08rather than being the person rather than
15:12the reps that got you that money in the
15:14first place. If you keep doing the reps,
15:16you might dip down next month, but it
15:17you'll pick it back up. Promise. If you
15:21focus on the input, the output that you
15:23receive will take care of itself.
15:26And so when when you stop getting the
15:28same amount of dopamine again, the
15:30business seems less fun.
15:33The work seems less fun.
15:35It's it's it's it's funny. Now
15:39that we're talking about
15:41business and fun
15:46that being said.
15:49So one thing
15:52in terms of the gamification of
15:53entrepreneurship and and doing whatever
15:55it takes to allow yourself to keep
15:56continuing this momentum that you have
15:58is to commit to a goal. Like sure you
16:00might have just hit your first 20 30k
16:02month. Cool.
16:04How about we commit to a goal of having
16:07a h 100red grand in your bank account?
16:12And you don't look up or you don't start
16:14spending money until you have that.
16:17How about you commit to a time duration
16:19that says, you know what, for for the
16:21next two weeks, I'm going to
16:24do x amount of input every single day or
16:28I'm not going to stop doing what I'm
16:29doing for
16:31the next 3 months.
16:34These are very simple ways
16:37to manage yourself as an entrepreneur.
16:39And what you'll find is
16:42entrepreneurship is really just the act
16:45of self-management. It's all about how
16:47well you can manage yourself. Can you
16:49can you somehow convince yourself to
16:52keep doing the things you need to do
16:53even when it's boring?
16:56Right? And so I think about my my old
16:59self and
17:04I I I I come across a lot of beginners
17:06as well who are trying to get into
17:08business. And the moment
17:12the honeymoon phase is over or the
17:15moment where they might not be making as
17:18much money, they start to panic. And so
17:21much of this is about becoming. It's
17:23about being.
17:26If you go to the gym every single day
17:31or you go to the gym 5 days a whatever
17:33it is, if if you can if you commit to a
17:36consistent schedule and a routine, you
17:37will get bigger or you will if if you're
17:39trying to put on muscle or you will lose
17:42weight, you'll lose body fat. It just
17:44happens. But you need to keep
17:48going for those inputs. The toughest
17:51thing about generating capital is
17:54sometimes you can't see how it's taking
17:56shape in the background of all this, but
17:58it is.
18:00The next thing I need you to do is
18:02surround yourself with people who are
18:03making a lot more money than you. Like
18:05double the amount of money that you're
18:07making.
18:08So, you're at 30K a month in and around
18:10that range. Get around someone who's
18:12making 50, 60K a month. Get around
18:15someone who's making a million dollars a
18:16year.
18:18You need to you need to feel like there
18:21is something to achieve again.
18:25And that goes hand inhand with
18:26normalizing this. So I remember
18:31coming up on my first big sum of money
18:32in my health and wellness coaching
18:34business. This is before the AI and the
18:36a agency and all that.
18:39When I came up on my first big sum of
18:41money, I spent like crazy
18:45luxury pen houses and watches and
18:47cardias and Louis Vuitton. I have a
18:49picture somewhere. I remember going
18:52shopping and and getting a Monontlair
18:54coat and a bunch of Louis Vuitton stuff.
18:55I have a picture somewhere somewhere.
18:59And I put all the shopping bags on a bed
19:01and the entire bed was full with
19:03designer shopping bags.
19:05and I took a picture and I I put it on
19:07my Instagram story and that time on that
19:09Instagram account I had over 100,000
19:11followers and you know I felt like the
19:12man.
19:14Of course I did.
19:17But little did I realize
19:20that I wasn't nurturing the part of me
19:22that actually made the money in the
19:24first place.
19:26I was nurturing. I I was I was allowing
19:29myself to become externally validated
19:32and and I was falling in love with the
19:34external outer
19:36chaos [clears throat]
19:41rather than falling in love
19:44with the act of doing.
19:48And when that happened,
19:51instead of scaling and growing, there
19:54was a bit of disruption in that process
19:56until I was able to snap myself back
19:57into place. But the one thing that did
19:59change all of this, and then the one
20:01thing that did save myself
20:07was getting around people who were
20:08making substantially more money than I
20:10was. I'm talking
20:11absurd amounts of money,
20:15like hundreds of millions of dollars.
20:19you know, paying for coaching, paying
20:21for mentorship, so on so forth. That's
20:23that's the one thing that that's one of
20:25the key things that I wish I had done
20:27sooner
20:29because it allows you to normalize
20:33what's happening right now,
20:35which is really important. The moment
20:37you feel
20:40like
20:42you're on top of the world, it's almost
20:44like your descent. Like that, that's
20:45when your descent. You give yourself
20:47permission to descend again.
20:49And you'll find that the greatest the
20:51greatest warriors
20:54in the the realm of entrepreneurship
20:58are always trying to mold themselves
21:00into something new. There's always this
21:02ascension. There's they are relentlessly
21:04moving forward.
21:11Now, it took you long enough to get to
21:13this place of making money.
21:19And what you'll find is that there will
21:21be a lot of temptation to try new things
21:24because you think you're safe and you
21:27you are
21:29in that you have the skill now.
21:32But again, remember so much of this is
21:34not being stupid.
21:37So, you're going to be attemp you're
21:38going to be tempted to try new things.
21:39You're going to be tempted to put new
21:40offers into the market.
21:44You're going to be tempted to work with
21:46more sophisticated clients. You're going
21:48to want to start charging more and
21:49working with bigger clients and doing
21:51bigger deals. Typical.
21:57And that is a huge mistake.
22:01If you've been able to generate all this
22:03money, you don't have to change
22:07much.
22:12on route to a million dollars a year
22:13which is let's 80k it's just north of
22:1680k a month and you can say 80 to 100k a
22:18month it's really again don't take this
22:21as absolute but in and around that upper
22:23echelon range
22:26to get there you only have to again
22:28figure out what's actually driving the
22:29sales and do more of that you don't have
22:32to change the business you rarely have
22:34to change the business rarely unless
22:35you've just built it
22:39Do not change what's working.
22:44Do not change what's working.
22:52Now, interestingly enough, like the one
22:54of the biggest levers you can pull is
22:56pricing. And I talk a lot about premium
22:57offers and things like that. And and
23:00when business owners come to me
23:02specific, you know, especially from
23:04YouTube for mentorship or guidance,
23:08looking to scale their business, one of
23:09the first things I look at is price. And
23:12typically, you can charge two to three
23:13times as much as you're charging without
23:15changing anything else about the
23:16business. typically.
23:19And that's about that's one of the only
23:21things I would change.
23:24We may change how you're getting
23:26clients. Maybe you can't rely on
23:28referrals. And if you are relying on
23:29referrals, maybe we can look at some
23:33sort of referral compensation system.
23:35But that being said, you very rarely
23:37want to change what's working.
23:40And you're going to be tempted. And all
23:42of your ideas are going to sound really
23:43good in your mind, but don't do that.
23:50It's almost like at this point in
23:53business, you need to clo close your
23:56eyes
23:58and ignore everything that's happening
24:02and don't change anything about the way
24:04you are operating or your lifestyle or
24:07who you are in energetic exchange with.
24:09The only things we should be looking at
24:11is perhaps how we can introduce more
24:14leverage and all the things we can stop
24:16doing so that it opens up ourselves now
24:20to double down on the the actual one
24:23thing. The one thing the one thing like
24:25find the one thing and stop like stop
24:28doing all the other fluff in the
24:30business.
24:34It is it is far better to double down
24:38on one client acquisition channel for
24:41example than to exist on five or six and
24:44just and and and
24:46to really just dominate on that one
24:49channel.
24:52Find what's working
24:59now. If you're starting to generate
25:01money, which is which is which is great
25:08in this in in on the topic of
25:09distractions,
25:11there's going to be again this
25:12temptation to chase trends. So, you
25:14might see me on here talking about AI
25:18and whatever the next buzzword is.
25:21I do that very consciously
25:24and cautiously.
25:28It is better to exist in a market of
25:30your own than to chase trends. So for
25:32example, if you are running some
25:34coaching business or some agency or
25:36whatever it might be that does this left
25:39field thing,
25:45do not get into AI for the sake just
25:47because AI is hot.
25:51If you are in AI cold email, you're
25:54doing AI outbound for businesses. Do not
25:56get into AI chat bots because you think
25:58AI chat bots are hot.
26:01If you and and and this this only
26:03applies if you already have notoriety
26:05for the thing. If you're already
26:06generating capital with the thing in the
26:09off chance that you're starting from
26:10scratch, then go go find whatever is
26:12hot. It's in your best interest to do
26:14so.
26:17That being said, like it's better to
26:18it's better to be
26:21uncommon.
26:25And funny enough, the more uncommon you
26:27are, the more you will get paid. The
26:29more you can put yourself in and and
26:31double down into this weird part of you
26:37that perhaps you're not able to talk
26:39about in social settings or maybe you're
26:40hiding from your, you know, friend group
26:43or whatever it is. You should lean into
26:44that all the way. You should you should
26:46double down on all that
26:49because that's what's going to get you
26:50paid.
26:52And you'll find that getting to the next
26:53level of revenue is really and and each
26:55stage of revenue is just about giving
26:58yourself permission
27:01to be more of yourself.
27:05to
27:08and there's a better word for this but
27:10to em oh there we go to embrace all the
27:13parts of you that make you you.
27:19And so when I was starting when I was
27:21starting Vintale I had no business being
27:24doing cold email and getting into AI.
27:28Like sure I had gone to a cyber security
27:30boot camp and yeah fine got a few
27:32certifications but like
27:37I had no real business getting into cold
27:40email.
27:49Sometimes it's about giving yourself
27:51permission to double down
27:56and just be in a market of your own. And
27:58and when I started to so so I had no
28:01business being being there, there was
28:03nobody who really looked like me that I
28:06could really look to for guidance.
28:08Not that that really matters, but I'm
28:10just saying on the topic of being
28:11uncommon.
28:14And I took that as a sign to I took that
28:18as a green light to promote myself even
28:20further.
28:24I also went on Tik Tok and because I
28:25realized that there was nobody who
28:27looked like me who was also talking
28:28about cold email on Tik Tok. So I
28:31started doing Tik Toks. I try like you
28:34need to you like think about the things
28:36that make you uncommon and double down
28:38into those. That's how we're going to
28:39get you from 30 to 60k a month. That's
28:43how we're going to double your business.
28:44It's by identifying the parts of you
28:46that make you different and that's
28:47brand.
28:49That's the that's one of the things that
28:51actually en enhances everything else.
28:53Leverage. When we get to this point in
28:56in in wealth creation and revenue
28:58generation, we must think in terms of
29:00leverage.
29:02Sort of like how Nicola Tesla said, I
29:05hope it was Nicola Tesla said, if you
29:06want to understand the the universe,
29:08think in frequency. If you want to
29:09understand business, think in terms of
29:11leverage.
29:17Double down into the things that make
29:19you different and unique.
29:22Pay very close attention to what your
29:25clients like about you. Ask them.
29:28Administer feedback forms.
29:31Ask them why they gravitated towards
29:34your stuff, your content, your outreach,
29:36your DM, whatever it might be. Ask
29:40and then double down into that stuff.
29:45So, I was I I was putting out videos
29:49with myself in a hoodie
29:52talking about AI and cold email. There
29:54was nobody else on the internet doing
29:56that. Of course, I was going to cut
29:57through. Of course, I was going to make
29:59a ton of noise. Think about the things
30:01that make you different and lean into
30:03those. You will get paid for being
30:07uncommon. And it is better to exist in a
30:10market of your own than to chase trends.
30:11And you need to you need to start
30:12thinking about this now
30:16so that 30k a month becomes natural.
30:21You can get paid to exist
30:25if you do the work of figuring out the
30:27things that make you different.
30:32And so I started pitching these cold,
30:34you know, not even pitching, but I
30:36started putting myself out there
30:37documenting what I was doing with my AI
30:39agency and cold email and a lot of you
30:42guys were were around for this.
30:46But when I would get clients on calls
30:51because, you know, they fill out an
30:52application and they wanted to work with
30:54me either one-on-one or in a in a
30:57coaching setting or just a done for you
30:59offer.
31:02Sure, they were there for that, but what
31:04they really expressed was how much they
31:06liked my mindset videos
31:12and how much they they appreciated the
31:15transparency and authenticity that I was
31:17showing in my videos.
31:21And so, reflecting on that, that's when
31:24I realized that I just had to double
31:25down on putting that stuff on display.
31:30And so this is why I'm not afraid to
31:33pivot from an AI or tactic focused video
31:36to something more of a of mindset or
31:38founder psychology video or perhaps
31:40doing more long form videos to where it
31:42feels like you might, you know, you're
31:43spending time with someone who really
31:46understands you and not just the the
31:48money or the funnels or the VSSLs or the
31:51tactics or the AI or the cold email or
31:53whatever it might be, but the actual
31:54mindset behind it and the actual thing
31:56that's going to get you there.
32:00And so this is when your success and you
32:02know scaling the business if we want to
32:04talk about scaling now this is when it
32:06becomes very intentional and also very
32:08calculated and very strategic.
32:11And so if you can take like now you have
32:14tangible feedback from your audience
32:17from the marketplace on what they
32:18appreciate because you're making money
32:19now. So figure out why they're paying
32:22you and why they're gravitating towards
32:24you versus any other option on the
32:26market.
32:28And in that same breath, how can we
32:31continue? H how can you continue to make
32:33yourself different? Not make yourself
32:35different, but lean into the things that
32:37already make you different
32:44heavy.
32:48This is this is the stuff that makes you
32:49successful. This is the founder
32:51psychology.
32:54Don't worry. If you spend enough time
32:56binging my content and listening to me,
32:58you'll you'll be you'll be just fine.
33:00Like you won't you it's it becomes
33:03almost impossible
33:05to not to not to not make more money, to
33:08not get richer. Becomes almost
33:10impossible when you expose yourself to
33:12the right things.
33:16becomes almost impossible.
33:24There's so much to be said about
33:29wealth
33:32and it's it's near onetoone correlation
33:35with your ability to regulate your
33:37central nervous system. And that might
33:38be a video in itself. With that being
33:40said,
33:44you're about you're you're a few deep
33:46breaths away from being
33:49in that zone of focus that you need to
33:51be again
33:54to where this actually becomes very
33:55easy. And typically founders, like if
33:58you've made it this far in your journey,
34:00you probably already know what to do.
34:04You know what to do.
34:06You know how to not make less than 30k a
34:08month. If you've made it here, you know,
34:13it's not difficult.
34:16And if it feels difficult, it's probably
34:18because or if it feels like you're
34:19working really hard, it's probably
34:21because you're doing a lot of the fluff.
34:25You're doing a lot of the fluff that we
34:26talk about that doesn't that doesn't
34:28really matter.
34:32You're focused on making this
34:34presentation or doing this or building
34:36this webinar. I'll tell you right now, I
34:38can I
34:40can do a 50 grand in a day webinar
34:48on a little whiteboard
34:52or on a little micros like a a little
34:54Google Slides PowerPoint with no fancy
34:57edits. Why?
35:00Because the main thing is taken care of
35:03for myself. It's it's this. It's these
35:06videos. It's the trust builder. For you,
35:09it might be content. It might be the
35:10campaigns. So, when I was building up
35:12Vintascale, I realized that the only
35:14thing that mattered,
35:16the only thing that determined my
35:18ability to make revenue
35:20or to get results for my clients
35:24was just sending more emails.
35:27I like I've I've shown this before. I
35:29have I tracked every single day of
35:31building that agency for for most of the
35:33life of that agency.
35:35And
35:37I was working long 12, 14-hour days,
35:41sometimes 16 hours, no joke.
35:47And especially earlier on in building
35:49the agency, I realized that I wasn't
35:51really getting the results that I wanted
35:53to be getting, the results that I
35:56thought I should be seeing.
36:01And it got to a point where
36:05I realized that there was a pattern
36:10when I sent more emails or when I did
36:12more outreach, in other words,
36:15I got better results, I got more client
36:19calls and thus I got more clients.
36:23And I remember realizing and so so what
36:26what I what I started to do was I I
36:28would print out a calendar for the
36:29month. I have one right here, but it's
36:32sitting under my fan and I don't want to
36:34disturb the thing. I I was I started
36:37printing out a calendar for the month
36:39and jotting down on every day how many
36:42emails how much how much how many points
36:44of outreach I was doing every single
36:46day.
36:55And when I started doing that and
36:56holding myself accountable, things
36:59started to click. I started getting
37:01results. It was that simple.
37:05It was that simple. And so I think
37:13a lot of this is so much about
37:15perspective and like
37:20you you again again the good thing is
37:22you can make business become really
37:24easy.
37:26You're just going to have to do the work
37:27of figuring out what exactly
37:31is driving everything or what exactly
37:34the one thing is that is the highest
37:36leverage activity
37:39take that and never forget it no matter
37:41what business you go into. What is and
37:44I'm I'm always looking for this in my
37:46own business or in the business of a
37:48client.
37:51What is the highest leverage activity
37:53that you can do right now
37:57that will drive that that will that will
38:00fuel everything else?
38:04Out of all the 10 things you're doing
38:06every day, what are the one to two
38:08things? What's the 20% that accounts for
38:1080% of the results? and just do that.
38:16So, now let's talk about pricing.
38:20If you're making this kind of money, I
38:23find it very hard to believe that you're
38:26charging anything less than $2,000
38:28unless you're in some business like ecom
38:30or whatever it is, in which I can't
38:31really I can't really speak to at this
38:33point in time.
38:39When it comes to pricing, there's a
38:40there's a sweet spot.
38:43And I want you to think in terms of
38:44ranges.
38:46I get a lot of questions about like,
38:48hey, how much should I charge? Should I
38:49charge 1,700? I'm thinking of raising it
38:51to 2,200. Just know that there are like
38:54there's sensitivity ranges. So, someone
38:56who's comfortable paying you $1,000 is
38:59probably comfortable paying you anything
39:01between$1 and $3,000.
39:05Just know that.
39:07Like there's these sensitivity ranges in
39:09which like that person is probably going
39:10to is willing to pay you anything in
39:12that range. Going from 1500 to two grand
39:15will not will not hurt you.
39:19If we're on the topic of how to never
39:21make anything less than 30k a month,
39:23just know that there's typically a sweet
39:24spot.
39:28There's typically a sweet spot.
39:32That sweet spot I find is 5K to 9K to
39:36where
39:38you're not going to mess things up.
39:39You're still going to have there's still
39:41a substantial amount of people who are
39:42able to pay you without having to go and
39:45like remarket and reposition yourself.
39:49Five 5K to 9K typically typically does
39:52it and typically makes for a very a very
39:53beautiful life and a very affluent life.
40:00you can get away with charging 2K to 4K.
40:03That typically only works if if you are
40:05doing an abundance of outreach or an
40:09abundance of content or you have a viral
40:11moment.
40:12So, quick story time.
40:16when I had my first viral
40:20Instagram video,
40:23Instagram reel, this was um with the
40:26health and wellness coaching business in
40:29December of 2023 or January of 2024.
40:32That that completely changed the
40:34business overnight.
40:36We were booking so many calls
40:40that I could afford to be charging
40:42$2,500.
40:45I could afford it because we were
40:47booking so many calls. That being said,
40:49you still had to close to to collect 30k
40:52cash. You can do the math. You got to
40:54close a good 12
40:57something like that, right?
41:0012 clients.
41:04That is a lot to maintain all the time,
41:09especially if it's just you and you're
41:10running a one person business. So now is
41:12the time to consider if you're going to
41:13change anything, remember the easiest
41:15thing to change that is probably going
41:16to account for the biggest improvement
41:19in your business is price.
41:24And if you don't want to touch that
41:25first initial offer, then I would
41:27recommend you diversify and you have a
41:31premium offer.
41:33So a two and you present them these
41:35options on the call on the first call
41:40whatever your initial offer is. So like
41:42a 3k offer and then that's your basic
41:44that's your minimum package and then you
41:46also have a gold package
41:50or a VIP package or premium package
41:52whatever you want to call it
41:54and that'll be 7K or 8K or 9K or 5K
41:59something like that.
42:04What you'll find is you'll probably have
42:05more people going to that one anyway.
42:09And congratulations, you just made
42:10yourself richer.
42:14And so now if you're at 6K, you only got
42:16to close five five clients
42:19and you really haven't changed. You
42:21haven't you haven't really alienated
42:24anybody because they can still just buy
42:25the minimum option.
42:28So you get the same amount of people,
42:30but like you're you're you're capturing
42:32more revenue per person.
42:35You haven't disrupted the business in
42:36any way, shape, or form. You haven't
42:38turned anybody off.
42:40They still had that initial offer that
42:42they were always going for anyway.
42:44But now you're giving people an
42:46opportunity to spend more money with you
42:47because they will and they want to. They
42:50like you.
42:52You have something to you.
42:57and you deserve to make more money.
43:04So, be open to it. Give yourself
43:06permission to make more money. And then,
43:08and there's subtle ways to do that,
43:11you know, by putting yourself around
43:13people who make more money than you, by,
43:14you know, finding the one thing that
43:16drives sales, but also just raising
43:19your pricing.
43:23So,
43:25let's talk about pitfalls now because
43:27this is important.
43:32At 30 grand a month
43:38or in and around that range
43:42is when people start to
43:49they start to they they they So they
43:52they they start to become externally
43:54focused. They start to lose steam. They
43:56start they start to they they stop doing
43:58the things that got them there. And I
44:01actually think that this is an
44:02invitation for you to start thinking
44:06in a way that's unlike anybody else. And
44:08and and I find amongst the entrepreneurs
44:11that that I work with who are the most
44:13successful and this is the this is a a
44:15mindset shift in myself as well.
44:19At those moments of
44:22huge influx of revenue and capital,
44:27start asking yourself, how can I how can
44:31I
44:33how can I do double or triple?
44:37Like let's let's let's
44:39challenge you. You should challenge
44:41yourself
44:43to do what is is
44:46an obscene
44:48amount, right? Like in in the moments
44:51where everything is working,
44:54that is your time to double down and go
44:57harder. In the moments where everything
44:59is working, that is when you double
45:01down.
45:05If you're making great money now, you
45:07need to promote yourself.
45:10Talk about yourself. Talk about what's
45:12happening. And you don't necessarily,
45:14like I'm in the business space, so
45:16sometimes I'll I'll drop like a revenue
45:18figure, but you don't need to
45:19necessarily be talking about how much
45:20money you're making, but you need to
45:23also channel this momentum and this high
45:26and not go to Louis Vuitton, but
45:28actually channel it into your work.
45:32You're not always going to feel this
45:33good about yourself. You're not always
45:35going to feel this good about the way
45:37things are going in the business.
45:40So, you should take advantage of this.
45:42And if you're doing videos, for example,
45:44instead of recording one video a day,
45:47record two or three and just batch them,
45:52right? Or if you're recording realels or
45:54if you're doing campaigns or what DMs or
45:56whatever it may be, go all in
46:00now. Now is the time because you have
46:02the breathing room.
46:04You have the mental breathing room.
46:09And sure, part of the reason why you're
46:11here is because you've learned to
46:14breathe while you were at quote unquote
46:17the bottom. Sure, you were able to slow
46:20things down and and turn the tables in
46:22your favor even when externally it
46:24looked like it seemed like nothing was
46:26working in your favor. Sure,
46:30there are also just objectively moments
46:32in time where
46:35things are easier
46:37or easier to deal with according to our
46:39five senses. And you got to double down.
46:44You got to double down. And so what
46:46you'll notice, you'll notice this now
46:48now that I've called it out, is you'll
46:52start to know you'll you'll start to see
46:54the downfall
46:57of a lot of a lot of your peers in in in
46:59in your space because you'll start to
47:02see them blowing the money and becoming
47:04externally focused
47:06and not doubling down into the thing
47:08that actually got them there.
47:13And this goes back to, you know, the
47:15shopping sprees that I was doing and,
47:18you know, p renting pen houses and, you
47:21know, the did I did I did the whole nine
47:24now. It put me in a position to be able
47:26to talk about this stuff on a very deep
47:28level now, which is how I know all this
47:30stuff.
47:32The money, the money is an energy.
47:34You've probably heard that before. Take
47:36that and channel that energy into the
47:38work. You're being rewarded. Think about
47:41what you're being rewarded for. You're
47:42being rewarded for the value you
47:44provided to the marketplace and to your
47:47clients. You're also being rewarded for
47:50the work that you put in or the energy
47:52that you brought to the work. It's not
47:54so much about,
47:57this is going to go against a lot of
47:59[music] things. It's not so much about
48:01the effort
48:04as much as it is about the energy that
48:06you're bringing to the work.
48:10And there are moments in time where
48:16we get like a a nitrous boost in energy.
48:22Channel it.
48:24It's like the the the the wind is
48:26blowing into the sail.
48:30Channel it.
48:32Because when you start when you start
48:34hiring,
48:36that's going to take your attention
48:37away.
48:39when you start
48:41implementing new systems into the
48:43business, when you start relocating and
48:46perhaps going on like that's going to
48:47take your attention away.
48:50And so now it's about thinking how now
48:53that we're on this high and now that
48:55we've generated this money
48:58and now that we're on our way, how can
48:59we make the most of this? Because just
49:01like you operate in seasons, so does
49:03life.
49:06There's a ying and yang component to
49:08this whole thing
49:11and there's like a a planting and a
49:14seeding and then the harvesting of our
49:17work.
49:19So for example, when I started
49:20documenting
49:22what I was doing with Vintale, my AI
49:24agency
49:25and I started making YouTube videos to
49:27document what I was doing with the
49:29client work, I knew that every video was
49:33like a seed I was planting. It's like a
49:34stock that I was buying in the S&P 500.
49:36I was planting seeds and I wasn't
49:38expecting an immediate harvest. That's
49:40what allowed me to win was because I had
49:43that patience and I had that perspective
49:45that most folks don't have. I knew that
49:48I just had to keep planting seeds, seeds
49:51of trust, seeds of value in the form of
49:53YouTube videos. And
49:57if I just did that enough, I would be
50:00able to decide when I wanted to pull the
50:02trigger and harvest because there would
50:03have been so much crop planted. And I
50:07did. And so instead of racing to 10 or
50:1030k a month and then never being able to
50:12do it again, I planted the seeds to
50:15never make less than 30k a month. And
50:17this again goes beyond YouTube. This can
50:19just be cold outbound.
50:24It's the same thing.
50:27It's it's the exact same thing. And
50:29another thing that you should notice now
50:31that you're here is there was a time
50:34delay. There was a delay in which you
50:37received the money versus when you
50:39started the work.
50:42It's pro it was probably I don't know. I
50:44I can't speak for you, but I find
50:46typically that there's a threemon delay
50:50between when we start doing an immense
50:52amount of volume or a lot of work
50:55putting things out there and from the
50:57time in which we really reap the reward
51:00or see the the if not the reward then
51:02just see the results the disruption in
51:04our external reality.
51:07And if you can think of it like that,
51:10you'll realize that what you're doing
51:11right now will take shape in full
51:14fruition typically about 3 months from
51:17now, give or take a couple. It could be
51:19three months, it could be six. But point
51:21being, there's a time delay.
51:24So think about that because if you
51:26decide to pivot now, it has re you might
51:28be able to sustain yourself for the next
51:30couple months, but it'll have real
51:31effects in about a quarter.
51:36You don't have to worry about rookies
51:38and beginners as your competition
51:40because those guys have no sense of time
51:41horizon. They can't work on anything for
51:44more than three months. You don't have
51:45to worry about those folks.
51:49What you need to do is nurture your
51:50perspective and nurture your patience.
51:52Pat patient. When they say patience is a
51:54virtue, the reason why that is
51:57is because especially in the realm of
51:58entrepreneurship, he who can
52:02last the longest
52:05as an entrepreneur wins.
52:08He who is who he who is the most patient
52:11and he who has the most patience wins
52:15because in that time you spend it number
52:18one analyzing what's working and what
52:20isn't and gathering more data and number
52:22two
52:24planting those seeds of trust and value
52:26into the marketplace.
52:31And so one of the healthiest things I
52:32did when I was starting my agency was
52:34just understanding that, hey, this might
52:37take six months. I got to be okay with
52:39that.
52:42And so I what I actually did, even
52:44though I had some cash, what I actually
52:46did
52:48was I I decide to build the agency. I
52:50decided to go all in with it.
52:53And then I realized that this is
52:55probably going to take some time if I
52:56really want to take it to the heights
52:57that I want to take it.
53:01And so what I decided to do was start
53:04putting things on a credit card. And I'm
53:06not advising you to do that. But what I
53:08was what I was doing was I was buying
53:10time.
53:12I was buying time so that I could build
53:14trust.
53:16See how that works?
53:21So, one of the healthiest things you can
53:22do right now is knowing that is is
53:24knowing that whatever you're doing right
53:25now
53:30will have serious consequences and very
53:33real consequences in about 3 months. I'm
53:35recording this at the beginning of July.
53:40Whatever whatever I'm doing right now in
53:42the business has real consequences for
53:44the beginning of October. And you got to
53:46think like that. If you can think like
53:47that, then you'll never be blindsided.
53:50You'll never be surprised
53:52and you'll put yourself in a position to
53:54never make anything less than 30K a
53:56month.
53:57Because to get to 30K a month, you had
53:59to produce, you had to do something,
54:01right? You had to produce an immense
54:03amount of volume. Maybe if you did go
54:05viral,
54:07you probably went viral because you put
54:08out a lot of content. If you did close a
54:11huge client from cold outbound, you have
54:13now you now you have the time to figure
54:15out like now is the right time to figure
54:16out how you got them. Ask them for
54:18referrals or you can take that client,
54:22document everything you did to get them,
54:24document that as a case study and really
54:27again put set yourself up to attract
54:31more of those opportunities.
54:34And a mentor of mine
54:38once told me that successful people
54:40don't wait for opportunities, they
54:42create them.
54:49And that's proven to be true. If you can
54:52internalize that and know that you
54:54literally have the ability to create
54:55these opportunities of success for
54:57yourself, you literally you have the
54:59opportunity to create a life in which
55:00you never make anything less than 30k a
55:02month.
55:06with as much difficulty as you created a
55:08life where you make maybe five or 10k a
55:10month or 60k a month. Point being, it's
55:13the same amount of intention.
55:18And if you commit to solving this
55:19problem, you will solve it.
55:23It's like if you want to solve a Rubik's
55:25cube, you will solve it. What you will
55:27do is you will obsess over it. you'll go
55:29to Google, YouTube, learn some
55:30tutorials, and then like there's a way
55:32of doing this. There's a way to never
55:36make less than 30K a month if you're at
55:3930K a month and it looks like everything
55:40we talked about in this video. And
55:43again, don't take 30K a month as a as a
55:46law cuz someone's going to watch this
55:47and still do that. I guarantee you this
55:51all these things can apply to anything
55:53past your first dollar.
55:55I just have a very particular kind
55:57[clears throat] of clientele that I
55:58attract with with these videos. And
56:00that's what I'm speaking to right now.
56:06Find the one. Figure out what's actually
56:07driving the sales and never stop.
56:12There's only one thing in the business
56:14that matters. Find that and keep doing
56:16it.
56:18Do whatever you got to do to outlast the
56:21winter in the business so that you don't
56:23quit. and burnout. Whether that means
56:26hiring, whether that means gamifying the
56:28work
56:30in the form of committing to a goal, a
56:32money goal. Maybe you want to have a h
56:33100red grand or a4 million dollar in
56:35your bank account or a time duration
56:36that says maybe, hey, I'm going to keep
56:38working on this thing for a month before
56:41I pick my head up.
56:44Do not change what's working.
56:48And to in order to not change what's
56:49working, you got to you got to take a
56:51few deep breaths, step back, zoom out,
56:53and figure out what was working, what
56:54was driving the sales. See how all these
56:56work together?
56:58You got to figure out what was driving
56:59the sales in the first place.
57:04It's better to exist in a market of your
57:05own than to chase trends.
57:10And now it's time to think about pricing
57:12and increasing your pricing. And
57:14increasing your pricing is a very it's a
57:16it's a mental thing.
57:19In the name of giving yourself
57:21permission to make more money, you got
57:22to give yourself permission to raise
57:24your prices and know that nothing
57:26nothing's going to break. And when you
57:29do it, you'll ask yourself why you
57:31didn't do it sooner.
57:36There's a sweet spot for pricing.
57:40You should always be aggressively
57:41testing pricing
57:44to see what you can get away with. And
57:46there's a there's a better way of saying
57:47that, but it's true.
57:51It's true.
57:53And what that's also going to do is it's
57:54going to force you to actually take this
57:56thing way more seriously than you are
57:59right now
58:02and provide [music]
58:04a much better client experience for your
58:06clients. My the clients who I charge
58:1015k plus to 10 15k plus to have a much
58:14better time
58:17get better results
58:19have a better experience than the folks
58:21who I charge
58:23I don't even charge two two grand
58:25anymore but like you get what I'm trying
58:27to say right the folks who I might
58:29charge like $500 to like there's a level
58:31of seriousness
58:34that comes that comes with these folks
58:37And that's also how they got there.
58:40And how you will get to the next level
58:41is also being willing to invest in
58:43yourself aggressively too
58:46because you can't charge. And and so
58:48much of why people cannot raise their
58:50prices is because they don't want to pay
58:52for anything of that amount themselves.
58:55That's probably why and my Golden told
58:57me this. There's a misalignment. You
59:00can't charge 10K if you're not willing
59:01to pay 10K for something for anything.
59:07And so one of the big unlocks for me was
59:09when I worked with Myron, was when I
59:12worked with another gentleman. I paid
59:14this other gentleman $16,000
59:19for business coaching.
59:22Little thing, little little tiny things
59:24like that create the unlocks because you
59:26realize that this is normal. There's a
59:28lot more money flowing around than you
59:30thought.
59:32And so now you get you you put yourself
59:33into a position where two of those guys
59:35makes over 30k a month versus the five
59:37or 10 that you might be doing.
59:40Then you realize that there's levels to
59:41this
59:44and you now have the opportunity to to
59:46decide what level of this game you want
59:49to
59:50be playing on.
59:56And that's only a thought that will
59:58cross your mind if you allow yourself to
1:00:00zoom out and realize
1:00:05that you can be doing more.
1:00:14There's this fine there's this fine line
1:00:15of of balance of gratitude and being
1:00:17grateful for the amount of money you're
1:00:19making, but also knowing that there's
1:00:21another level to you. And no, it's not
1:00:23about the money. It's not about making
1:00:25more money. It's about
1:00:28becoming the person, becoming a better,
1:00:30higher caliber of entrepreneur of person
1:00:33and as a byproduct you will make more
1:00:35money.
1:00:40I hope that helps. See you in the next
1:00:42video. Peace.

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