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How to Monetize AI and Build the Life and Career You Want | Aspire with Emma Grede — Transcript

by Emma Grede · 15,724 words · 2,282 segments · language en · Watch on YouTube

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0:00If you think about the parts of your
0:01business that you don't want to do, and
0:04you say, "Can AI do this for me?" And
0:06then you're like, "Yes, it can." Your
0:08life will be completely different.
0:09>> Alicia Little has been teaching people
0:11how to build businesses online for 25
0:13years. Her clients span finance,
0:16healthcare, and government. People call
0:18her the queen of AI for good reason.
0:19>> Today for me is day 93 without writing
0:23an email, like without typing an email
0:25myself.
0:26>> of town. No, it's not.
0:27>> Any business that's leaning into AI is
0:29making more money. It doesn't matter
0:31what industry you're in.
0:33>> She cuts through the noise and teaches
0:34people exactly how to use AI to optimize
0:37their business, grow their revenue, and
0:39get more done with less. [music]
0:40>> But you've kind of created a team that
0:42would otherwise cost you $30,000 a
0:44month.
0:45>> We give them a name. We even create an
0:47AI image of what they look like. They
0:48have a resume. They have a drop job
0:50description.
0:51>> don't. You don't create a picture of
0:53what they look like.
0:54>> [laughter]
0:54>> I feel like every single person that's
0:56listening at home is making a list of
0:57all the [ __ ] parts of their job that
0:59they can train somebody else to do.
1:00>> This is the grounded version of the AI
1:02conversation. But I also wanted to push
1:04her on the part that makes people
1:06uncomfortable. Is there nothing about AI
1:08actually replacing jobs that concerns
1:10you?
1:21Alicia, welcome to Aspire.
1:23>> Thank you, Em. I'm so excited to be
1:24here.
1:25>> I am so excited to have you, the queen
1:27of AI as you're known on the streets.
1:29>> Thank you.
1:30>> I'll tell you that for free. For me, you
1:32have one of the clearest perspectives
1:34that's out there on AI, especially as it
1:36pertains to how you should use AI to
1:39actually make money. And that is what I
1:41love so much about what you talk about
1:43constantly. But before we get into this
1:45masterclass, I really want you to just
1:47kind of outline what you want people to
1:50walk away with after listening to
1:51today's episode.
1:52>> Yeah, I want people to walk away with
1:54saying like, "Okay, now that I heard
1:56that and I heard some strategies of
1:59what's possible with AI, I'm going to
2:00try it. Because here's what I love for
2:02all small business owners and
2:04entrepreneurs and the people that are
2:05listening to this episode is that
2:08they're saying, how can I have an
2:10advantage with artificial intelligence?
2:12So, I want to give them some strategies,
2:14techniques, and prompts that they can
2:16actually practice and use so they walk
2:18away saying, now I can do it. I'm going
2:20to step into this and I'm going to give
2:21it a try.
2:22>> I'm so glad you say that cuz that's
2:23exactly what I want and I think that's
2:25what most people want. Because there's
2:26so much conversation around AI at the
2:28moment and yet it can still feel so
2:30overwhelming. So, if somebody actually
2:32wants to make money with AI and they say
2:35to you, I don't even know where to
2:37start, where is the place to actually
2:39start?
2:40>> Yeah, so the first thing I would tell
2:41them is go to the AI tool you use the
2:43most cuz it's very likely that they are
2:44using an AI tool and then ask that AI
2:47tool the question. So, the more that we
2:49use these tools, the more it knows about
2:51us. So, if they just start off with
2:53based on what you know about me, so if
2:55you've been using your AI tool for 6
2:57months, a year, 2 years, and you've been
2:59asking it questions, working with it,
3:00it's been building things for you, it
3:01knows more about you than you think. So,
3:04you say, based on what you know about
3:05me, give me five strategies for how I
3:08can make money with the skills and the
3:10talents that I already have and then
3:13say, ask me any clarifying questions
3:16that you need before you complete this
3:18task. And now it's going to say, all
3:19right, well, I need to know this about
3:21you and this about you before I can
3:23actually complete the task if it doesn't
3:25know enough about you. So, when it asks
3:27you those questions, you answer the
3:28questions like as much as you can, pour
3:30everything you can into it, answer the
3:32question, and then it's going to give
3:33you your strategy right there.
3:35>> I love that you say that like start with
3:37what you know because again, I think the
3:38landscape can feel so overwhelming and
3:40you're going to introduce us to a bunch
3:42of new tools. I can already feel it
3:44today. But one of the things that
3:45fascinates me when I did my research
3:47about you is that you actually cleared
3:49your calendar and decided that for 2
3:51weeks you would just learn everything
3:53that you could about ChatGPT. And I just
3:56thought that that was so impressive.
3:58When you look back on those 2 weeks,
4:00what do you think you saw and what did
4:02you learn?
4:02>> Yeah, so when I first started, and this
4:04was back in 2022 and ChatGPT just came
4:07out. I was on the second day it came
4:08out. But the results that I got back at
4:11first were not impressive. But I had
4:13used some other AI tools before that,
4:15Jasper and Writer. So I I knew a little
4:18bit about these AI tools, but I wasn't
4:19impressed with the results that I got
4:21with ChatGPT. But here's the game
4:22changer. It's free.
4:23>> Is that
4:24>> It's free, right? So when they released
4:27their free version, then I'm like,
4:28everybody is going to get on this. And
4:29you see ChatGPT's growth growing so
4:32quickly in those first few days that it
4:34was out. So when I locked myself up for
4:362 weeks, I went into the basement and I
4:38figured it all out, locked myself up.
4:40But it was in the failures that I
4:42learned the most. So when ChatGPT came
4:44back and it started off with, "I hope
4:46this message finds you well." And "In
4:48conclusion." And that you know, you're
4:50like, "This sounds so AI." So how do I
4:53now make it not sound like AI? I want it
4:55to sound like me. So then I just thought
4:57for a minute, "Well, what if I give it
4:59my writing? What if I give it my
5:01stories? What if I tell it What if I
5:02train this tool to know so much about me
5:05and then to tell it to write as if it
5:07was my ghost writer?"
5:08>> And there was no trepidation in you at
5:09that point cuz I again, I feel so many
5:11people are scared to give information,
5:14they're scared to open up too much.
5:16Like, how have you been able to do that
5:18in a way that still safeguards what it
5:20is that you do? Because at the end of
5:22the day, you are a woman with a
5:24business, with a consultancy. And you
5:26still want to be able to offer and quite
5:28rightly charge for your services. So
5:29what is that Like, what's the the pull
5:31there? The push and the pull?
5:33>> Well, when I first started with um doing
5:35this, I was making sure that the
5:37information that I put in there wasn't
5:38proprietary information. And then as
5:41they evolved and grew, ChatGPT Claude,
5:43Gemini, all these tools, they do have
5:44safety guardrails in there. So I tell
5:47everybody like you need to understand
5:49what the data privacy rules of every
5:50tool that you use are because most of
5:52them their data privacy says in the
5:55default of the tool, we can take all of
5:57your content or anything you type into
5:59the tool and use it to train our models
6:01and nobody wants that. So you have to go
6:03into the settings that say data privacy
6:05and turn that off and say no, I don't
6:07want my content to be used to train the
6:08model.
6:09>> when you're uploading your writing
6:10essentially that's somewhat safeguarded.
6:13>> Correct.
6:13>> All right, so let's get down to brass
6:15tacks. Because anyone who's listening to
6:17this show, I feel like they almost have
6:19like the basics. Like we did an amazing
6:21episode that was really about
6:23understanding how you can start to use
6:25AI. But what I love about what you teach
6:27so clearly is the ways that we can
6:30generate money. The ways that we can
6:31take our small businesses and actually
6:33expand the knowledge, the team, the
6:36resources. And so when you think about
6:40who you see like actually making money
6:42from the tools that you're using, what
6:43does that look like? Like walk me
6:44through the categories of businesses
6:46that actually can be like most best and
6:49quickly affected.
6:50>> First, I will say that any business
6:51that's leaning into AI is making is
6:54making more money leaning into AI when
6:56they're using it strategically, right?
6:58And so if you're an entrepreneur or
7:00business owner, it doesn't matter what
7:03industry you're in, you can use AI in
7:06your business. So for a person who's
7:08like lost and they're looking at the
7:10screen and they say I have no idea where
7:12to start, that's the best thing to do is
7:14just to tell AI I have no idea where to
7:17start. So ask me 15 questions about
7:19myself and my business and my goals so
7:21that you can help me get started. My
7:24true goal is to grow, multiply, and
7:26expand my business. Ask me the 15
7:28questions. So you don't have to really
7:30know what to ask it, you just have to
7:33know that it's a conversation that
7:35you're having with AI and think of it as
7:37a business strategy coach. If you were
7:39sitting across from a strategy coach,
7:41the coach is going to want to know 15
7:43things about you in order to help you
7:44and your business. So, tell AI ask me 15
7:47questions. And then now that it gets to
7:49know more about your business, now it
7:50can advise you better. But, a lot of
7:52people just go to the AI tool and they
7:54say, "Help me grow my business." But,
7:56the AI tool doesn't know anything about
7:58your business. That would be like you
7:59sitting down with a human and saying,
8:01"Help me grow my business." They're
8:02like, "Who are you? What's your name?
8:04Let's start from the beginning." So, I
8:06like to tell whichever AI tool you're
8:09using, Claude, ChatGPT, Gemini, Manas,
8:12that I like it to create a personal
8:13intelligence blueprint about me. And so,
8:15you say, "Create a personal intelligence
8:18blueprint about me. Ask me questions
8:20that you need to know about me in order
8:21to serve me as my business coach." And
8:24so, now it's going to create questions.
8:26You answer them. You're going back and
8:28forth. And then you say, "Now lock this
8:30in your memory. Lock in my personal
8:32intelligence blueprint in your memory."
8:33They all have memory. And so, it's going
8:35to lock it in its memory. And now it can
8:37recall different things about you as
8:39it's doing different So, you're like,
8:40"Okay, write an article for me now and
8:42make sure you include my personal
8:44intelligence blueprint." And so, now
8:46that article that it writes is so
8:48personalized to you and who you are and
8:50what your business is cuz you took the
8:52time to create this personal
8:54intelligence blueprint, which is like a
8:55profile of who you are and who your
8:57business is.
8:58>> piece is really real, right? Like I have
9:01learned to be a better prompter. And I
9:03think one of the biggest I mean, it's
9:05difficult because in you know, we're all
9:06trained, right? We all have a way that
9:08we would, you know, back in the day use
9:10a search engine and you'd have a finite
9:12question and you'd, you know, send it
9:15off and it typically is one sentence. I
9:16think the biggest skill that I learned
9:18was actually like dictating, speaking.
9:21Because again, you you ask in a way that
9:23is much fuller, it's much more
9:25well-rounded, it tends to be longer and
9:28more complex like in in the prompt, in
9:30the information that you give. And then
9:32the information that comes out is so
9:34much better. That's like a tiny tip.
9:35Like, how do you think about prompting
9:38in the most efficient and best like best
9:41practice way?
9:42>> So, here's the thing. You're right, so
9:44many people are even held back from
9:47using the tools because they don't know
9:48how to prompt properly. And prompting is
9:50just the information that you're giving
9:51the tool in order to get the result that
9:53you want. So, what I tell people to do
9:55is walk through this three-step process.
9:56And the first part of the process is
9:58open up the tool and just do a brain
10:00dump. Tell it everything that you want.
10:02I need to write a speech for a women's
10:04empowerment that I'm speaking at next
10:07week. And you just leave it like that.
10:09And then you go to the beginning of that
10:11brain dump and you say clean up this
10:13prompt for clarity and impact and you
10:15put a colon there. And then your brain
10:18dump is after that and you push enter.
10:20And now it cleans up the prompt and it
10:21says, you know, it turns that messy two
10:24sentences you had into a well-structured
10:26prompt. And then you you look at it and
10:29if everything looks good you say
10:30>> for the prompt?
10:31>> You are. You're having the AI tool
10:34create the prompt from the brain dump
10:36that you gave.
10:37>> that's not what I'm doing. That's That I
10:39I
10:40I'll use my prompt but no, you're
10:41absolutely right. You get the prompt
10:43refined and then you use the prompt.
10:46>> Correct. But there's there's three
10:47steps. So, step number three. So, step
10:49one was the brain dump and then you tell
10:50it to clean it up for clarity and
10:52impact. That's step two is you get a
10:53nice prompt now and you're like, that's
10:56exactly what I wanted to say but didn't
10:58know how to say it. And then step three
11:00is that you say turn this into a super
11:02prompt. And a super prompt starts off
11:05with act as a So, it starts off with a
11:07role, with a goal, with it just even
11:09gives you a better prompt that way. So,
11:11it takes minutes, literally two minutes
11:13to just have the AI tool create the
11:16prompt for you off of your messy prompt
11:18and then you are good to go.
11:20>> It's taking you about five minutes to
11:21give us some value. I feel like people
11:23should keep listening because that to me
11:25is one of those things that's so simple
11:27because we're all using prompts. We all
11:29know our prompts can be better. We've
11:30all seen our results get better the
11:33better we become at prompting. And so
11:34just cleaning that up, asking for a
11:36super prompt is going to actually
11:38dramatically change the results that you
11:40can get.
11:40>> Dramatically change. And then this is
11:41what you teach your teams how to do. And
11:43if you're a content creator or an
11:45entrepreneur, then you can now sell
11:47prompt packs to your industry. So you
11:49that super prompt, you say, "Hey, turn
11:51this super prompt into a template that
11:52anyone in my industry can use." And so
11:55now you start getting these templates
11:57and you're like, "What? This looks
11:58great. This is for a speech. This is for
12:00captions for social media." And so now
12:02you can build your prompt library that
12:04way.
12:05>> A prompt library. Do you have a prompt
12:07library?
12:07>> I do.
12:08>> That you refer back to constantly.
12:09[laughter]
12:10>> I do. I do. Yes,
12:11>> How do What does that look like?
12:13>> So for different things that I do, I'll
12:15save my best prompts. So if I'm doing an
12:17event for, you know, real estate
12:19investors, I have my special prompts for
12:21real estate investors as opposed to I'm
12:23doing an event for entrepreneurs or for
12:27daycare center owners. So you have, you
12:29know, different prompt libraries for the
12:31different industries that can help them
12:33when they're saying, "Oh, I need a
12:34prompt for my social media captions to
12:36write great captions for my industry."
12:39Then you say, "Okay, you know, this is
12:40your prompt library." And you pull that
12:41prompt out and paste it right in.
12:43Otherwise, you could go through the
12:44brain dump process. But I always like to
12:46give people
12:47a place to start at. So if you're a
12:49leader in your industry, I tell everyone
12:51right now, if you're a leader in your
12:52industry, you need to be creating AI
12:55tools, at least AI prompt packs that
12:58you're giving out to the people or
12:59you're selling to the others in your
13:01industry so that you're also seen as
13:03someone who is leveraging AI and now
13:05giving value to other people in your
13:07industry.
13:07>> That's really interesting. I mean,
13:09that's probably like the least
13:10gatekeepery thing that I've ever heard.
13:12Did you start doing that?
13:13>> Yeah, I I do it all the time.
13:15>> what I mean? You're doing it like
13:16literally sitting here. When you advise
13:18somebody to do that, like you think that
13:20that that is just about thought
13:22leadership or that's about like
13:24enhancing your own knowledge? Like where
13:26does that come from?
13:27>> It's both. I mean, in teaching cuz I
13:28teach AI all the time, you know, I do
13:30these free summits and I do a lot of
13:31free events, it forces me to get better.
13:34And I teach AI in so many different
13:36industries, from tax professionals to
13:38daycare center owners to lawn care
13:41owners, that was the craziest one that I
13:42did. I had to learn I was like, I
13:43haven't mowed a lawn
13:45>> [laughter]
13:46>> since the sixth grade, right?
13:48>> What are you telling somebody that is
13:50into lawn care about AI? Because you
13:52really I mean, I think it's important
13:54for people to understand because AI is
13:56really applicable to so many small
13:58businesses. And yeah, I think those
14:00barriers are really, really, really
14:02real. So, when you go into a business
14:03like that that seemingly has very little
14:06to do with technology, what kind of
14:07category and area are you going in?
14:09>> Are you looking at sales? Are you
14:10looking at financials? Are you looking
14:11at business planning?
14:12>> I'm looking at everything in their
14:13business. So, I'll tell the AI tool,
14:15"Look, I am teaching lawn care owners
14:19um about artificial intelligence and I
14:20know nothing about the industry. Tell me
14:22their top 10 pain points. Tell me their
14:25the places where they spend the most
14:26time where it's time wasted." So, one of
14:29the things that it says is they always
14:30have receipts and papers that need to be
14:33filed. So, it said, "Show them how to
14:36take pictures of all their papers and
14:37receipts and turn it into an Excel
14:38spreadsheet." Something so simple, but
14:40when I showed that example, the people
14:42in the room stood up and they were like,
14:43"Oh my gosh, this is too easy. How come
14:46I never thought about that?" All the way
14:47to writing proposals to showing them how
14:50to
14:51uh you know, the their biggest time
14:53waster and where they spend money is if
14:55they go to your house and you say, "Hey,
14:58I want a new landscape design." They've
15:00got to go back to the office or hire
15:02someone to create that design. But now
15:04with AI, they can create 10 of those
15:06designs before they leave the customer
15:08and say, "Pick one. Here's three
15:10designs. Pick which one you want." And
15:12then they pick one of those designs and
15:14then I showed them how to source all of
15:16the supplies and make their supply list,
15:18like just making so much
15:20things so much easier, get the proposal
15:21written right there before you leave the
15:23client's house. Everything could be done
15:25if you really are leaning into AI in
15:27every aspect of your business.
15:29>> My debut book, Start With Yourself,
15:30[music] is available now. You may have
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15:43without the toxic positivity. Everywhere
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18:10So, for somebody sitting at home right
18:11now who has a small business or a side
18:14hustle, what are the ways that they can
18:16actually start making money with AI?
18:18[clears throat]
18:18>> so many different ways that they can do
18:20it. They really need to say, "All right,
18:22this is where my business is now, and
18:24what is my goal? Where Where do I want
18:26to get to my business?" So, if you tell
18:28the AI tool, so you can say, "Based on
18:30everything you know about me and my
18:31business, I want you to help me get to a
18:34million dollars in the next 12 months.
18:36I'm at $100,000 a year now. I want to
18:40get to a million dollars in the year."
18:42And so, you tell it about your business.
18:44Ask me questions about my business, and
18:46help me create my plan to reach my goal.
18:49And then tell it, "Act as the world's
18:51best business strategist who helps
18:53startups go from zero to a million
18:56dollars with a 92% success rate." Like,
18:59give it so much information on who you
19:00want it to be.
19:02Like, if you could think about that
19:03person that's going to help you, who do
19:05you want them to be? What do you want
19:06their history to be? What do you want
19:08their success rate to be? And be
19:09realistic. That's why I said, you know,
19:1192% instead of 100%. But then it will
19:14give you your game plan. All it knows
19:16about your business, where you were, and
19:18how to get to where you need to be. And
19:20then you're like, "Oh my gosh, show me
19:21this game plan every single month. What
19:23do I need to do every single month?" And
19:25then the last thing you say is, "Today
19:27is day number one. What do I need to be
19:29doing today?"
19:30>> And it will tell you what to do today.
19:32And then it becomes your responsibility
19:34to go back at the end of the day and
19:36say, "This is what I did today. You told
19:37me to call five people, I called six.
19:39Two of them I set appointments for next
19:41week." Tomorrow's day two. What do I do
19:43tomorrow?
19:44>> So you literally would go back to the AI
19:46with your results and self-report.
19:48>> Absolutely.
19:49>> How careful do you think people ought to
19:51be around putting in proprietary
19:53information? I know that you mentioned
19:54to put the safeguards up, but how much
19:57should we feel comfortable sharing? If
19:59you do have a small business, are you
20:02uploading your financials for example?
20:04Are you sharing client information? Like
20:06those two places would seem to me like
20:08absolute no-nos, but I'm interested to
20:10hear your perspective.
20:11>> So you're always which which ever tool
20:13you're using, you're always going to get
20:14the business version of that tool. So
20:17spend a little bit extra and get the
20:18business version of that tool because at
20:20the business layer, they have it
20:22defaulted to the information that you
20:24put in is not used to train their models
20:27and it's more secure. So you always want
20:29to check um security. If you're using a
20:31free version, you are making the biggest
20:33mistake. Don't ever use a free version
20:35as a business owner because in the free
20:37version usually the terms and conditions
20:39say, "We're going to use the data to
20:40train its models."
20:42>> usually the Sorry to interrupt you. Is
20:43that usually the biggest difference?
20:45Like the like safety or they like as you
20:48upgrade, you're really thinking about
20:49like premium service?
20:50>> Yeah, as you upgrade, you're going to
20:52get better outputs and you can put in
20:54more content and longer outputs. So you
20:57definitely want to think about that as a
20:58business owner too. So once you start to
21:00upgrade, you'll be like, "I wish it
21:02would have, you know, when I was using
21:03the free version, I wish it would have
21:04been this good." Like is this what good
21:06is like at the paid level? So, at the
21:08paid level you're going to get better
21:10outputs, longer outputs. I mean, they're
21:12saving their premium for the people that
21:14are paying.
21:15>> Yeah. No doubt. But, you you advise
21:17small business owners immediately
21:18upgrade. You're like, that's that's the
21:20first thing that you should do.
21:21>> Yep. And then the thing is when you're
21:22buying these tools for your employees,
21:25make sure that you're buying them in the
21:26workspace. So, for example, Claude, I
21:29just added a few new team members to my
21:31Claude workspace, but I'm making sure
21:33that I'm adding them with their company
21:35email into the Claude workspace. And
21:37then our rule is that when you're using
21:39Claude, please use it from the business
21:41level, the business workspace, not your
21:42own personal account, because I know
21:44that the safeguards are there when
21:46they're using it at that level.
21:47>> think that's really important for
21:48everybody to understand. It's absolutely
21:50key.
21:50>> And whether you're using ChatGPT or
21:52Claude, like all of these tools have the
21:54levels now. They didn't have it when
21:55they it first started, when, you know,
21:57back in '22, '23, but now they all have
22:00these levels for corporate and for
22:01teams, and you want to make sure that
22:02you're using that.
22:03>> Well, and also just back to the point of
22:04what you said, like you are teaching the
22:06AI constantly. And so, you want to also
22:09retain that information in the business
22:11AI tool as opposed to it all being, you
22:13know, spread out all over the place.
22:14>> And then I would say the next thing is
22:16that all of these tools also have in
22:17their security settings, like
22:19multi-factor authentication. Cuz not
22:21only do you want to protect the data
22:22that you're putting in, but you also
22:24want to protect your account so nobody
22:25else can ever get into your account. So,
22:27set up that authentication where the
22:29notification comes to your phone, or
22:31they have to have your authenticator app
22:33in order to log into your account,
22:35because that's another level that you
22:36have to make sure you're securing your
22:38account, not with just good passwords,
22:40but with that authentication level that
22:42a lot of these tools have in their
22:43security settings.
22:44>> I can imagine for some people sitting
22:46there that they're like, "Oh my
22:47goodness, I'm going to try this straight
22:48away." But, for others, right, it can
22:50feel so foreign, it can feel like here's
22:52a bunch of other stuff that I need to
22:53do. Here's another password, here's
22:55another system, here's another, you
22:57know, cost. How worth it, and when do
23:01you think it's worth it for a small
23:02business? Like Like in your experience
23:05based on like all of the consultancy you
23:07do, is there a threshold at which you
23:09say, "You know what, at this revenue
23:11level, you ought to be investing in
23:13enterprise AI?" Like what what does that
23:15look like?
23:15>> Yeah, so usually what I tell a business
23:17owner is are you really ready to grow,
23:19multiply, and expand your business? If
23:21you answer yes to that question, then
23:23you need to put part of your budget into
23:25these AI tools. And I'm not saying to
23:27put a lot. I mean, just for Claude at
23:29that level, you can pay $25 a month for
23:31your team members to be on Claude. So,
23:33just look at where your budget is,
23:35cancel something else to make sure that
23:37you're getting these AI tools cuz it
23:38will change what your team can do for
23:40you as well. Um you know, Ali that you
23:42had on, she was talking about having an
23:44AI-first team, right? Making sure that
23:46every member on your team is also using
23:48artificial intelligence when they go to
23:50complete a task because it's your You
23:53know, like as a company's money as well.
23:54You're paying them. You want to make
23:55sure that every team member
23:57>> Is the most efficient.
23:58>> One of the things that I read about um
24:00from you is that you've kind of created
24:02a team that would otherwise cost you
24:04$30,000 a month. And so, I'm so curious
24:07to understand like what are those roles,
24:09what does each one look like, how can
24:11people replicate that at home if, you
24:13know, especially if they are on their
24:15own, they're running a business, they're
24:17feeling unbelievably stretched? Like
24:19talk us through what that actually looks
24:21like in practice.
24:22>> this is called an AI team or your AI
24:25staff or your AI agents, which is what
24:27it's most commonly called. And so, what
24:29I did how I started off is I started to
24:31think about, all right, in my dream
24:34company, the roles that I'm not hiring
24:36for right now. Maybe it's because of
24:38budget or I can't find that person.
24:40Sometimes it's not budget, but how you
24:41know, you can't find that person. What
24:43would those roles be? And so, those
24:45roles are, okay, I for my business, I
24:47need a sales copywriter, I need an email
24:49marketer, I need a social media caption
24:51writer, I need a video editor. And so,
24:54now that I look at those roles, and then
24:55you say, well, what would I want those
24:57people to do? And then you say, all
24:59right, so can I create those roles? Can
25:02I create an AI agent who can do those
25:03things? So, sales copywriter,
25:05absolutely. So, all you have to do is
25:07start off with training it. And so, I
25:09would go to ChatGPT, Claude, whichever
25:11tool, and say, I need to create an AI
25:13team member, and I want this AI team
25:15member's name to be Penny. And what
25:17Penny does is she's our sales
25:18copywriter, and here's the type of copy
25:21that she writes, here's our industry.
25:23Create the instructions for Penny for
25:25how she should act as our AI team
25:27member, what knowledge she should have,
25:28knowledge about our company, knowledge
25:30about sales copywriting. So, now you've
25:32got the instructions for this team
25:34member, and you can build it in
25:36different tools. So, you can build it in
25:37ChatGPT, you could build a super agent
25:40in Base 44, you could build it in
25:42Claude. The easiest way to do it for a
25:45beginner, so a complete beginner is
25:46like, oh my gosh, I'm I don't even know
25:48where to go to find these tools.
25:50Whatever tool you're using, you can
25:52create that team member in the chat, and
25:54then you say, lock this team member in
25:56your memory. And so, now ChatGPT will
25:59use as an example, Penny, sales
26:01copywriter, writes copy like this, all
26:03this stuff, lock it in your memory.
26:05Penny is locked in my memory as your AI
26:07team member sales copywriter, done. Two
26:09days later, I open up ChatGPT, and you
26:12say,
26:12write some sales copy. I'm like, hey
26:14Penny, and then it comes up and it says,
26:17Penny's here, your AI team member. What
26:19do you need today? I need some sales
26:21copy. And what happens is it'll say
26:23thinking for a minute cuz it's going
26:25back to the instructions
26:27>> to figure out how she does things.
26:28>> How does she do things? And then it will
26:30write the sales copy. So, you don't have
26:32to go through that whole process again
26:34of this is a sales copy, and this is how
26:35you should do it, and this is I always
26:36want a PS on my sales copy, and you have
26:38to have this because she's already been
26:40trained on it. So, it makes your going
26:42from idea to execution so quick because
26:45you've trained whichever tool you're
26:47using how to do this.
26:48>> And and how automated can you make that?
26:51Because I can imagine right now, if
26:53you're listening to this and you're a
26:54team of one, and you're like, "Okay,
26:56I've been desperate to hire these three
26:58roles. I have an org chart, but I have
27:00not quite the infrastructure, not quite
27:02the revenue to be able to hire these
27:05people. I'm going to go and train, and
27:07I'm going to create three you know,
27:09three team members. You then have to
27:12figure out how you're going to utilize
27:13them. You've then got to like be able to
27:15call on them when you need them. How
27:17much of that can be automated so that
27:19you are literally working as if, you
27:21know, you come in the office at 9:00 in
27:22the morning, you say hello to everybody
27:24in your office, and go off to the races.
27:26Or are you having to start a fresh every
27:29day?
27:29>> Of course, it depends on what they want,
27:31but the tool that I love to do this with
27:32is Claude. And so, because Claude can
27:35also create, let's say in my case, for
27:37my business, landing pages, images, ads,
27:41those sort of things. So, I would go to
27:42Claude, and I would say, "Hey Claude,
27:44let's call up the team." Or, you just
27:46call up the one person who runs the
27:48team. I say person AI agent who runs the
27:50team. So, for us, we have Mark. He's a
27:52product launch specialist. We We name
27:55all of our AI agents. So, we give them a
27:57name.
27:57>> would have to.
27:58>> Yeah, we have to. We give them a name.
27:59We even create an AI image of what they
28:01look like. They have a resume. They have
28:03a drop job description.
28:05>> don't. You don't create a a picture of
28:07what they look like.
28:08>> Of course. Because you need to visualize
28:10them on your org chart. And then, you
28:12need to also, if it's not just for you,
28:14also for your team members. So, when we
28:16call on Mark, I know what Mark looks
28:17>> real team members, or the team members
28:19that make
28:20>> Your real team members. So, your real
28:22team members. So, here's here's the
28:24thing. When I first started to integrate
28:26AI agents into our business, I was like,
28:28"All right, we're going to go use the
28:29press release bot." Nobody wants to use
28:31a press release bot. So, everybody was
28:33like, "Yeah, yeah." So, you're in your
28:34team meeting. Come on, everybody, we're
28:35going to use a press release bot today.
28:37So, then I said, "Well, how do I usually
28:39integrate new members into my team?" I
28:41was like, "Oh, I always show them the
28:43resume, the job description, of this
28:45person is going to do, what they look
28:47like, the day before they're coming onto
28:49the team so we can all welcome them.
28:50Well, let's try that with an AI agent.
28:52So, then it's like um Franny was one of
28:54our first team members, so I show a
28:56picture of Franny, her job description,
28:58what she does. Everybody laughs. And
29:00they're like, "This is really an AI team
29:01member?" I said, "Yeah."
29:02>> I'm trying not to laugh at you, but
29:03[laughter] go ahead. Yeah.
29:04>> But then
29:05>> But you for real with this. When you say
29:07you've created like this team, like you
29:10really created the team.
29:11>> Correct. Yes, you really created the
29:12team.
29:13>> are a bunch of AI agents that are
29:16phantom team members doing real work
29:19within your company.
29:20>> Correct. And they help out the real team
29:21members so much. So, the real team
29:24member that had to write the press
29:25release now goes to Jerry, who's the
29:27press release writer, and is trained on
29:29how press releases are written for our
29:30company, and she just says, "Hey Jerry."
29:33And Jerry said, "What are we writing a
29:34press release about today?" She answers
29:36the question, he asked five questions,
29:37and then a perfectly formatted press
29:39release comes out. So, you know, the way
29:41that you integrate them, the way that
29:43you integrate them in your team is so
29:45important. So, that's how I integrate
29:47them into my team and it's worked. And I
29:49integrate them into our clients' teams
29:51that way. So, when I'm And of course, if
29:53you're somebody who's looking to like
29:55sell AI integration to a client, imagine
29:58you go to this client and you're like,
30:00"Hey, I've created your AI team for you.
30:01Here's the org chart of how they all
30:03look. Here's their jobs job
30:05descriptions. Here's the resume." So,
30:07your client is looking at that and
30:08saying, "Okay, I understand all these AI
30:10agents and who they are and what they're
30:12supposed to be doing. Now, show me the
30:14next step how I'm supposed to use them."
30:16So, you know, when I called it the press
30:17release bot, go use the press release
30:19bot, nobody wants to use it. But now,
30:21I'm like, "Go call on Jerry and have him
30:22write your press release." Everybody
30:23laughs, and they go call on Jerry. It's
30:26an easier way to integrate it into a
30:27human team.
30:28>> So, talk to me just a little bit about
30:31like an onboarding process. Because this
30:33is something that I am absolutely
30:36like militant about. Because when you
30:38come into one of our companies, we spend
30:40a long time integrating you into the
30:43culture, showing you what the product
30:46is, talking about mission, vision,
30:47values, making sure, you know, there's
30:49even like a buddy system where somebody
30:51for a month is going to look after you
30:53to make sure that you get in, you know
30:55how all of the systems work, you have
30:57somebody that you're going to lunch
30:59with, you know, all of all of the
31:00things. Inevitably in all companies
31:02there are problems down the road. Like I
31:04want I'm asking you almost two
31:05questions. The first one is that I want
31:06to know, how do you do this in the most
31:09responsible way for the people, the real
31:12people that are working in your company,
31:14but also for the business? And have you
31:16encountered any issues?
31:18>> Yeah, let's start off with the issues.
31:19Yeah, there were some team members who
31:21said I'm not working with AI and they're
31:23not with us anymore. If that's not
31:25something that you want to do, I'm not
31:26going to tell you to stay and do it, but
31:28you know, as we grow, multiply and
31:30expand our business, we are using AI and
31:32that's been our biggest multiplier is
31:35integrating and using AI in our
31:37business. So, there's team members who
31:38haven't stayed and you know, it is what
31:41it is, but that's a decision that I made
31:42as the CEO of the company that if you're
31:44not willing to work with AI, you're not
31:47going to be as productive and as as
31:48efficient as everyone else and they're
31:50going to leave you behind. So, you can
31:52say bye.
31:53>> So, then flip that on its head. What
31:55does it look like for you guys
31:57integrating those team members in and
32:00making sure that everybody is working
32:02well together? Cuz that's what I'm
32:04asking. Like do you as you decide that
32:06more and more of these bots or these
32:08agents are coming in, how do you include
32:10them? And and also like how do you set
32:12them up for success? Because I'm sure
32:14there are those naysayers that are like,
32:16I'm not working with Mark, this weird
32:18like, you know, press release bot. Like
32:20what happens then?
32:21>> Well, here's the thing, everybody wants
32:23their job to be easier,
32:24>> Yes they do.
32:25>> right? And so if I say, "Hey, if I
32:27introduced a tool that can make your job
32:29easier, are you interested, yes or no?
32:30Are you interested?"
32:31>> I'm interested all day long.
32:32>> Right? And so we have a girl on our
32:34team, Ava. She's been with us nine years
32:36and she used to have to do the
32:37transcription for the sessions that I
32:40did. She had to listen to the
32:41transcripts and make notes from them.
32:43Now I'm saying, if you just put it in
32:45this AI tool right here with this one
32:46prompt, you don't ever have to do that
32:48again in your life. Are you interested?
32:49What do you think she says?
32:51>> She said, "Sign me up."
32:52>> Hurry up.
32:52>> I feel like every single person that's
32:54listening at home is making a list of
32:55all the [ __ ] parts of their job that
32:57they can train somebody else to do.
32:58>> And that's what you just said is like
33:00the golden ticket. If you think about
33:02the parts of your business that you
33:04don't want to do, and you say, "Can AI
33:06do this for me?"
33:08And then you're like, "Yes, it can."
33:10Your life will be completely different,
33:12you know? So, the one thing that I don't
33:14want to do is check my emails. Am I am
33:16so bad at checking my emails. Are you
33:17good at checking your emails?
33:18>> I am absolutely beautiful at checking my
33:21emails. I go to sleep almost every day
33:23with like a minimal amount of You know
33:25I'm one of those crazy people. I have to
33:27have everything like fully opened. But,
33:30you know, I'm psycho, and I'm kind of up
33:32at midnight looking through emails and
33:34mails.
33:35>> you that you are very rare.
33:36>> No, no, I know this. I have a husband
33:37who has 7,000 emails like unopened. So,
33:41like I I know that I'm not the norm.
33:42>> Yeah, you are not the norm, but the
33:45average person that has a lot of emails,
33:47they're saying to themselves, "I don't
33:49want to do this. Email overload." Most
33:51people have email overload. So, if I
33:53said to them, "I will show you an AI
33:55agent that's going to check your email,
33:56read your email, respond to emails for
33:58you, um action on anything, add things
34:00to your calendar. You're going to have
34:02this executive assistant or chief AI
34:05officer on your team or AI agent that's
34:06going to do the work for you. Are you
34:08interested?" People are like, "Yes, I
34:10have 437,234
34:13unread emails. How can you help me?" And
34:15so, today for me is day 93 without
34:19writing an email, like without typing an
34:21email myself.
34:22>> of town. No, it's not.
34:24>> Yes, so my AI agent
34:25>> an email for 3 months?
34:26>> Correct. So, my AI But, I'm
34:28>> Show me your emails. I need to
34:29understand that. Are they like
34:30grammatically correct? Are they saying
34:31what you want to say?
34:32>> better than I've ever
34:34you know, I am grammatically correct
34:36>> I can't even fathom not writing emails
34:38because if you don't write the email and
34:41then such and such writes back, are you
34:42reading all the emails? Like how are you
34:44keeping tabs? You're just you're not in
34:46the conversation anymore. You're not the
34:47decision-maker.
34:48>> I am the decision-maker still, but the
34:50AI agent is telling me the emails that
34:51are coming in and asking me how to
34:53respond to them. So, I have an agent I
34:56talk to my agent on Telegram or
34:57WhatsApp. You can choose what tool you
34:59want and my agent, his name is Maximus
35:01by the way, and so
35:03>> names.
35:04>> Maximus [laughter]
35:05>> these names. I could have great fun with
35:07all my unused kids' names that I have on
35:09my phone. Yeah, yeah, this is great.
35:11>> I love it. So, Maximus actually will
35:13tell me the emails that I have coming in
35:15and then how I want to respond to the
35:17emails. I connected him to my calendar
35:19as well. So, he tells me about my
35:21flights. Like when I landed, Maximus
35:23said, "Oh, welcome to you're you know,
35:25you're now here and I hope your flight
35:27was good. Don't forget this, this, and
35:29this. Here's your hotel. Here's the
35:30address." Because it added the things on
35:32my calendar when the hotel was booked.
35:34So, I'm able to use AI to make my life
35:38better and more efficient. And so,
35:40everybody will tell you on my team and
35:42the partners I have and that I've worked
35:43with that I am the best email responder
35:45now that I've ever been in my life. Like
35:47my entire life as a business owner, I've
35:49been an entrepreneur for 26 years and
35:51I've always been bad on my email, but
35:53I'm not missing things anymore cuz my AI
35:56agent is checking them for me, telling
35:57me how to respond, what to do, and then
36:00sometimes I'll have my AI agent send
36:03emails as Maximus. So, it'll say, "I'm
36:05Maximus, Alicia's
36:06chief of chief AI of staff." And then
36:10the answer to the email and everything
36:11that they need to know. He'll attach my
36:13headshot and my bio if it needs to be
36:15attached. So, I give him the information
36:16that he needs to be the most efficient
36:19assistant for me. And my assistant who
36:21used to do that and used to help me with
36:23that, he's off doing something else
36:24that's more high value in our company
36:26right now.
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38:57>> So, talk to me about what has to stay
39:00human. Because in your experience, and
39:02you do have real-life employees, like
39:04what does that even look like? Like,
39:06what have you tried to augment with AI
39:07that hasn't worked?
39:09>> Yeah, so relationships. You, you know,
39:12the level of customer service that we
39:13provide and the relationships, and we do
39:15a lot of live events. I mean, we're
39:17we've hired more humans in this AI team.
39:20You know, the AI revolution right now,
39:21we have we've hired more people than
39:23I've ever hired in the 26 years of being
39:25an entrepreneur.
39:26>> Because you've become so much more
39:28productive and so much more able to
39:30service your clients through the use of
39:32AI.
39:32>> And our business is growing and scaling
39:34so much. But as people want to learn AI,
39:36they want to learn it from people. They
39:37don't want to learn it from a chatbot.
39:39They want to learn it from people. And
39:41as we go in and upskill, we do a lot of
39:43upskilling in corporations and
39:44government agencies, they want to learn
39:46from a human. So, we're going in and
39:48teaching them and training them how to
39:50upskill their whole workforce on AI.
39:52>> So, what where are the lines for you?
39:53Where are the places where you say, "No,
39:56thank you." I know in my own businesses,
39:58we've been very, very clear about, like,
40:00let's say the use of AI models. That's
40:02not something that we're taking
40:04advantage of right now, despite it being
40:06easier, more cost-efficient, better, you
40:08know, time like it's better from a time
40:11point of view. Where do you look, and
40:14with everything that you know, and say,
40:15"You know what? Like, that's a that's a
40:18line for me.
40:19>> Two answers to that question. One, I
40:20hired um a compliance officer, so
40:23someone who has experience.
40:24>> Person?
40:25>> Yes, a person.
40:26>> [laughter]
40:26>> We don't need to distinguish like real
40:28humans.
40:29>> We don't need to just distinguish these
40:30stuff.
40:31>> But she comes from a cyber security
40:32>> Okay.
40:33>> background and security background. So
40:34she's looking at everything that we're
40:36doing and making sure that the things
40:37that we're doing are secure and saying
40:39yes or no, Alicia. So, you know, that
40:41level of security is there. So I tell
40:43people like as your company is growing
40:45and scaling, hire someone who knows
40:47about what you can and cannot do so that
40:50you do have that level of security for
40:52the company. So even if you have these
40:53grand ideas of what you want to do,
40:55they're like, bring it back just a
40:56little because we can't do that for this
40:58client because of these different type
41:00of regulations or laws. Um and then I
41:02will also say that we're we also think
41:04about our customers first. Like the
41:06customers don't want to experience AI on
41:09these different levels.
41:10>> Right.
41:10>> So how can we make sure that the
41:11customer experience is better that we're
41:13using AI. We have more time to do the
41:16things that matter to our customers cuz
41:17we're not spending all the time, you
41:19know, doing these things that are not as
41:22important to the customer. So now
41:24everything that's customer facing, I am
41:26more customer facing now than ever
41:28before.
41:28>> Yeah.
41:29>> My point of view is everything in
41:31business is better when you put the
41:32decision making through the lens of what
41:34is best for the customer. And so if
41:36you're always ultimately in service of
41:38your your customers, you're going to
41:40make the best decisions for your
41:41business. And I actually think even as
41:43you think about AI, that's a really kind
41:45of safe way to start thinking, okay,
41:48what should we do and what shouldn't we
41:49do?
41:50>> Right.
41:50>> So give it to me like as you said
41:52something, you know, that's blows my
41:54mind right now cuz I can never imagine
41:55not writing my own emails. But for those
41:58of us that are sitting here, we're
41:59running business businesses, top three
42:02things that an entrepreneur, a founder,
42:05a CEO, a leader of the company ought to
42:07do
42:08>> Sure.
42:08>> if email is the first one, what are the
42:10other two things that we should do to
42:12just increase our efficiency?
42:13>> Yeah, I would say marketing cuz we all
42:15need to do more marketing. So, whether
42:16that's social media marketing, content
42:18creation and writing.
42:19>> Outsource your marketing.
42:20>> Outsource your marketing to your AI. So,
42:22you could create I created 245
42:26ad campaigns in just minutes with Claude
42:28code. So, the marketing that would
42:30normally take weeks to do, I'm able to
42:33do it with AI. And then I would
42:35>> And you're talking about marketing for
42:36your company to your clients.
42:38>> it. Oh, to potential prospects.
42:40>> Correct. And if you're doing client work
42:41as well, you can get so much done so
42:43much faster. And then the last thing
42:45that I would say is that definitely use
42:47it for prospecting. So, as you're
42:49looking to get more clients, you're
42:50asking yourself how can I get in front
42:52of my clients and what are different
42:54ways? Where are my clients? You can use
42:56AI for just really great research that
42:58will tell you how to get in front front
43:00of your clients. So, every day my AI
43:02chief of staff gives me 10 different
43:04ways to get in front of new clients
43:06where I live in Atlanta. These five
43:08events are going on. You should go to
43:09these events today.
43:10>> Oh my
43:12god.
43:13>> and how to position yourself at the
43:14events and here's five people that you
43:17need to lean into and have conversations
43:20with. So, you can use AI to give you to
43:22bring opportunities right to you that
43:24you might not be thinking about.
43:26>> Wow.
43:26>> every day it brought you 10
43:27opportunities that you should go after
43:30and you just pick one a day, you're
43:32doing so much better in your business
43:34than not having that.
43:36>> So, you're saying email, business to
43:37business marketing, prospecting.
43:39>> Correct.
43:39>> Take those three things immediately and
43:41you're just going to increase your
43:42efficiency.
43:43>> Correct.
43:43>> What do you think? 10-fold? 20-fold?
43:45Like what do you
43:45>> It depends on how It depends on how good
43:47you are at it. Right? We did it So, it
43:49depends on
43:52>> Really that much?
43:54>> Yes, that much.
43:54>> Wow, that's that is bloody impressive.
43:57It's that that's actually crazy to me.
43:59>> It's crazy. But you really have to say
44:02I'm going to lean into AI and see how AI
44:04can help me. But if you don't actually
44:06take action on the different things that
44:08it's doing for you, then what what good
44:11is it?
44:11>> Let's name names. I want you to get like
44:13sharp on the actual tools that you're
44:16using and and what you're using them
44:18for.
44:18>> So, I use a tool called Base 44 for
44:21creating what we call super agents, and
44:23these are the agents that can talk to
44:25you on WhatsApp or Telegram. So, think
44:28of
44:28>> Can I just ask you as an American when
44:30you say WhatsApp Telegram, I'm English,
44:32that all makes sense to me. Why WhatsApp
44:33and Telegram? Because in America I feel
44:35like nobody nobody's on WhatsApp.
44:36>> Yeah, so then they use iMessage or
44:39Telegram, right? So,
44:40>> use anything.
44:41>> use anything. You can use anything.
44:43>> Base 44, you said.
44:44>> 44. And so, basically what Base 44 says
44:47is that your AI agent can talk to you
44:49where you communicate with it most. I'm
44:50on WhatsApp, so I use WhatsApp and
44:52Telegram, but other people use iMessage
44:54or however you're going to communicate
44:55with your agent. And then you tell your
44:57agent what you want it to do, and you
44:59connect it with the tools that you want
45:01it to have access with, right? And I
45:03always recommend testing it out first.
45:05Test it out on your personal Gmail
45:07before you would ever do anything else.
45:08So, test it, look at the security. Base
45:1044 has some good security in it, but I
45:12like doing that. And then it can also
45:14build mobile apps. So, I build apps, and
45:17you can either launch them in the app
45:19store or you can put them right on your
45:20phone. So, I have apps for my community
45:23on digital literacy, so they can learn
45:25AI more. It's not in the app store, but
45:27I send it to them and they can save it
45:29on their phone as a mobile app that they
45:31can go to at any time to have their
45:33learning with them at all times. So, it
45:35can build websites for you, so I really
45:36like that tool. Um I like ChatGPT for
45:39its image creation right now. It's crazy
45:41with ChatGPT images. They look really
45:44good. Gemini, so Google's tool, is great
45:47at image creation, too. Gemini Nano
45:49Banana. Manas.im is my favorite tool for
45:52presentations. I've tested every
45:55presentation like for PowerPoints and
45:56slides. I've tested every tool, and no
45:58tool can beat Manas when you know how to
46:00do it. And so, when you know how to use
46:02that tool, and here's the trick. So, you
46:04tell it exactly the style of the
46:06presentation that you want, and then you
46:08tell it to create the presentation as if
46:10you had paid $20,000 for it. So, once
46:13you give it that parameter, the you'll
46:16see the presentation will change so
46:17much.
46:18>> because back in the day, you know, I was
46:19someone who charged $20,000 for
46:21presentations. So, I would have been out
46:23of business. That's
46:24>> [laughter]
46:24>> That's just it. My My marketing days
46:26would be well and truly over. Thank God
46:28I'm out of that.
46:29>> But, when you tell it that, you So, I
46:31tested it before, and I was like, "Ah,
46:33not so good." And then I actually worked
46:36with a client, and the client was like,
46:37"Do you know how much we pay for our
46:38presentations? $20,000 to get our
46:40presentations done." So, I typed it in
46:43there, did did did did did it, "Act as
46:44if you were paid $20,000." Boom, such a
46:46beautiful presentation that blows
46:49people's minds away, especially like the
46:51whiteboard style presentation. So, I
46:53love Manas for presentations. Um all of
46:55my presentations are done on Manas.
46:57Claude has released so many new products
47:01so quickly, and they're really good from
47:02everything from, you know, writing
47:04different things, content writing, to
47:06once you learn how to use Claude Claude
47:08Code and Claude Co-Work, it can do so
47:11much for you, creating your images,
47:13creating videos for you all in one go.
47:15It's really amazing. My favorite part
47:17about Claude's new tools is they have a
47:19Chrome extension. And so, the Claude
47:22Chrome extension, you can put it Let's
47:24say you put it on your website, and then
47:25you open up the Claude Chrome extension,
47:28and so, you can find this in the Chrome
47:30Store. So, the Google Chrome Store, and
47:32it live lives in your extension toolbar,
47:34but you have to be on Google Chrome, and
47:36then you're like, "Look at my website
47:38and tell me all the ways that I can
47:39improve my website. Act as if you're a
47:41website usability tester." And you'll
47:44actually watch the tool click on every
47:46button on your website. It'll say, "The
47:48Your navigation button FAQ is not
47:50working. The The colors are off." It
47:52will tell you everything that you need
47:53to know, and you will sit back, and you
47:55will watch it scroll your website and
47:57click on everything and you're like,
47:59this is amazing. I'm going to go get
48:00some coffee, come back or in your case
48:02tea and come back and you watch it do
48:04all of the work and then it's done. So
48:06>> I mean, so crazy. I'm really interested
48:09in your point of view because there's so
48:10much chat right now, specifically when
48:13it's
48:14when AI
48:17I guess advice is aimed at women, right?
48:19And a lot of it is aimed at women right
48:21now and it's almost like this idea of
48:23like either you learn this or you're
48:25going to get replaced. Learn this or
48:26you're going to get left behind. I'm
48:28interested what you would say to people
48:30that are really worried about AI right
48:32now.
48:32>> Mhm. So first with what you're saying
48:35about women, here's the thing about
48:37women and artificial intelligence and
48:39LinkedIn puts out this data. So in 2026
48:42LinkedIn put out data that says the
48:44number one job or opportunity to have
48:47right now is an AI engineer and only 18%
48:49of those roles are had by women, only
48:5218% and then an AI consultant and
48:54strategist, which is what I am and it's
48:56like only 20%, 20-something percent of
48:59those are held by women. So
49:01traditionally artificial intelligence
49:03roles and those who dig into artificial
49:05intelligence are men. So the thing that
49:08people say about women and AI, I would
49:11say listen, when women get their hands
49:13on AI, they are unstoppable because
49:15there's so many things that we we are
49:17multitaskers, right? I'm a multitasker,
49:20but if I can multi if I can have my AI
49:22agents doing all this work and I can
49:23watch the multitask tasking going on,
49:25I'm in heaven right now. Like this is
49:27the best This is the best thing. So
49:28you're watching all the AI agents do the
49:31work and and and in that case,
49:34we are so excited about what AI can do
49:37for us. So my audience is mostly women
49:40that I teach and train. I'm probably
49:41over 90% women that I teach and train
49:44and I've seen them do such amazing
49:46things and they're teaching and training
49:47AI in eight government agencies,
49:50organizations all over. So I do love
49:51that. And then, when it comes to other,
49:54you know, just generally, women and men
49:56and their fear of getting started with
49:58AI or their reluctance or not getting
49:59started right now or they don't think
50:01that it's for them, I would always ask
50:03them like, "What are your bottlenecks
50:05that you're having?" Like, if you could
50:07just pick one problem to solve with AI.
50:09Just one. Just pick one problem to solve
50:11with AI. And when AI solves that problem
50:13for you, you're like, "Let me pick
50:15another problem AI can solve." And then
50:17you become to be an more of an AI user
50:20the more that you use it, but we all
50:23have problems that need solving, whether
50:24it's in our personal life or business
50:26life.
50:26>> all have problems, but is there nothing
50:28about
50:29AI actually replacing jobs that concerns
50:32you?
50:32>> of course you need to know about the
50:33risk out there. You need to know about,
50:36you know, the security
50:37>> like we're being educated about the risk
50:40in as much because listen, I am so
50:42interested in what you I would never
50:44have you on the show if I didn't think
50:45that you could genuinely help people and
50:48and specifically help people around
50:50their small businesses. But I want to
50:52understand like the counter argument to
50:54that. And and also just for awareness to
50:56make people understand, is there nothing
50:58about what you're doing where you're
50:59like, "Wow, this does feel a little
51:01concerning. This is something that I'm
51:03worried about and there are some ways
51:05that we can future proof ourselves."
51:09>> that I'm like,
51:11"Anybody that's a,
51:13you know, executive assistant doing what
51:15Maximus can do for me right now, I'm
51:17really worried about you." Because if we
51:19really do teach, you know, anybody who
51:21has that executive assistant that's
51:23managing their calendar and their email
51:25and their appointments and booking their
51:27tickets, they should be very worried
51:29because AI can do that role for them. Um
51:32and then, you know, there's when we
51:34start to think about the AI training
51:37that we're doing in corporations and
51:39government, there's people that don't
51:40want to lean all into AI and they are
51:43definitely going to suffer because what
51:45companies are also saying right now is
51:47we're going to lay off the people that
51:48don't want to dive into AI that aren't
51:51AI literate in order to hire. So,
51:53they're still hiring people, but they're
51:54hiring people that are AI literate when
51:56they are hiring. So,
51:58>> think it's actually a form of protecting
52:00yourself in an organization?
52:01>> Definitely. And and I tell we teach a
52:04lot of professionals that work in that
52:06work in organizations and government and
52:08they said I don't want to be replaced by
52:10AI and this is my only way to future
52:11proof myself is to learn AI. Because
52:14we're in the AI revolution and AI is not
52:17a trend. It's not going to be like oh, I
52:18didn't learn it now I don't have to cuz
52:20AI is gone. No, it we're just going
52:22farther and farther into this AI team
52:24you know, into this AI world. And so,
52:27people really need to learn it and I do
52:29understand the hesitations and you know,
52:31I am an optimist and an AI enthusiast
52:34and so, when I teach people AI, I'm
52:37saying well, right now look at how you
52:39can benefit from it so that you do get
52:41ahead. Look at and see how you can
52:43benefit from it, but you know, the the
52:45big thing I tell people with the
52:47advancements coming so quickly is you
52:49better learn it and teach your family as
52:51well. So, in our family we have a family
52:53password. So, if the if anybody ever
52:56gets a phone call and they think it's me
52:58or they think it's somebody in our
52:59family, um the AI never knows our family
53:02password. So, the kid or my mom can say,
53:05"What's the family password?" And that
53:06AI can never do it. So, you need to
53:08to understand AI enough as well in order
53:10to protect the people around you that
53:12you love because there's you know, we
53:14see AI of course duplicating our voices,
53:17duplicating
53:18>> So many so many scary things and I love
53:20that you mentioned that and your kids.
53:22How are you and listen, you're in the in
53:24the best place to answer this question,
53:26but how are you thinking about AI and
53:28children and how you bring them on
53:30board, how you give them enough exposure
53:33that there's an interest level and
53:35there's you know, cuz kids are
53:36adaptable, right? They're going to move
53:37from whichever platform to whichever
53:38platform, but how do you do that in a
53:41safe and responsible way?
53:42>> Yeah, so we do a lot of kids events and
53:44the kids
53:45>> You do?
53:45>> We do. And the kids, let me just say
53:47this, they are so much faster at
53:49everything that they learn than the
53:51adults are. So we'd say, all right, this
53:53class is going to take 3 hours. An hour
53:54later, those kids are done and and they
53:56like the things that they're creating
53:58with AI. A really good example was I did
54:01an event and for girls and a girl in the
54:04audience, we were teaching AI images and
54:07she
54:07>> What what type of age?
54:08>> This was eighth grade, so eighth grade.
54:10So the eighth grade. So we are teaching
54:11AI images and so she we say, okay, show
54:14your work now. So she came up and showed
54:15her work on her computer and she said, I
54:19always wanted to be in fashion, but I
54:21can't draw. And I took drawing classes
54:23on YouTube and I couldn't draw, but I
54:24was able to tell the AI what I wanted
54:27and I was able to create this. And she
54:29showed it to the class and she's like,
54:30it's off of a game. So she created this,
54:32you know, fashion dress off of a game
54:34and she said, I can now live my dreams
54:36of being in fashion and I don't know how
54:38to draw cuz I can tell the AI. So we
54:40moved on to do other things in class and
54:42I called on her, how are you doing with
54:44it? And she's like, I am so sorry. I
54:45just created my whole fashion line. And
54:47she was so excited. She kept going on
54:49what she had seen as her win, but, you
54:52know, they're able kids are really able
54:54to say, all right, what have I always
54:56wanted to do? Maybe I can do something
54:58like that with AI, but they also need to
54:59know what they can and cannot do,
55:00especially for school. So when it comes
55:03to school,
55:04every school has to set their
55:06parameters, the teachers have to set
55:07their parameters and, you know,
55:09especially in college, we're seeing that
55:12employers only want to hire college
55:14kids, you know, we're looking at 75% of
55:17the hires have to come with some AI
55:18skills. So if the college is saying we
55:20don't want our kids to use AI at all,
55:22but the employer is saying we're only
55:24hiring college graduates that are AI
55:26literate, have an AI portfolio, have
55:27done stuff in AI, then are you doing
55:29them a disservice by not incorporating
55:32AI into the classes before they
55:33graduate?
55:34>> Well, a million percent. And I mean,
55:35what concerns me is, you know, as a as a
55:38woman in her early 40s, like you would
55:40want to have that same AI portfolio,
55:42right? You would want to understand and
55:45have enough that should you want to
55:46change your job, should you be thinking
55:48about a pivot, it needs to be in your
55:49back pocket.
55:50>> so right. And so that's why, you know,
55:52we need to lean into AI. So what I like
55:54to do when I train people is like,
55:56"Okay, open up whatever ChatGPT images.
55:59Put this prompt in. Make a flyer for
56:01your business." And they put the prompt
56:03in, they make a flyer for their
56:04business. Upload your picture, talk
56:05about your business, put your website in
56:07there. The flyer comes out looking
56:08amazing. They're like, "I never knew I
56:10could do that."
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58:58So, if you are just starting [music]
59:00out, um and you want to, you know,
59:03really just use AI to take a little bit
59:05of the weight off, what's a starter plan
59:07that you would give someone to dip their
59:09toe in? Because I think you're right,
59:10there's some people, some of us that use
59:12it like a search engine, some of us that
59:14are like way more progressed and have
59:15figured out a couple of apps outside of
59:17the newer like like the the more more
59:19obvious ones. And then you have those
59:21super advanced people, but what is the
59:23best way for somebody to say, "I
59:25actually just want to increase my
59:26education like wherever I'm at.
59:28>> Yeah, that's a really good question. So,
59:30for someone who just wants to increase
59:31their education, they can go to ChatGPT
59:34and or Claude, whatever tool you're
59:35using, open up the tool and say
59:38you know, this is who I am, this is what
59:40my job is, or this is the business that
59:41I own. I want to be more AI literate in
59:44the next 30 days. Could you devise a
59:45plan for me to help me increase my AI
59:48literacy in the next 30 days? I'm going
59:49to come to you every single day to learn
59:51something new. Give me a challenge, give
59:53me a prompt. I want to learn images,
59:55video, and then the AI tool will come
59:58back and say, "Absolutely. I'm so glad
1:00:00you asked. I will be your AI coach for
1:00:02the next 30 days." And I've done this
1:00:04every day.
1:00:05>> single day.
1:00:06>> Every single day, something new. And
1:00:08then but but it's up to you to report
1:00:10back. Okay, I did this. Here's my
1:00:11result. And you'll see the AI tool grows
1:00:14with you, and this is where the memory
1:00:15function of these AI tools comes in
1:00:17really handy because it starts to learn
1:00:19about you and what you're doing, and the
1:00:21next lesson will either feed off of
1:00:22something that you did, or it'll be more
1:00:24relatable to you and your business, or
1:00:27you know, your profession. But, I've
1:00:29seen people do this, and at the end of
1:00:3030 days, some people do it longer, they
1:00:33are at a totally different place when
1:00:35they were than when they started.
1:00:37>> I'm always so impressed with you because
1:00:38and again, you've been praised quite a
1:00:40lot for your ethical use of AI. But,
1:00:43what does ethical AI look like to you in
1:00:45business most specifically?
1:00:47>> Sure. And it And it's different for
1:00:48every business. But, when we're talking
1:00:50about AI and the use of AI, it's really
1:00:52teaching people how to use it
1:00:53responsibly and then teaching them what
1:00:56that means and what bias means as well
1:00:59and the output of these different AI
1:01:01tools. And do I trust what AI gives me
1:01:03the first time? And how do I really
1:01:06understand where the source came from?
1:01:08So, in teaching people these different
1:01:10things, they know that, "Okay, now AI is
1:01:13not a tool that I go to and it's a
1:01:14magical tool and I get the right answer
1:01:16every time." No, it's a relationship
1:01:18that you have to have with these tools.
1:01:19And then also what you put out there
1:01:22that's generated by AI, are you saying
1:01:25that it's generated by by AI? And right?
1:01:29>> Because it's an embarrassment to that,
1:01:30right? It's It's still right now, right?
1:01:32I would definitely not feel comfortable
1:01:36generating a bunch of questions from
1:01:38today's episode and passing those back
1:01:40to my producers and going, I did this on
1:01:42AI. Like that would feel to me like a
1:01:44cop out somehow.
1:01:45>> Right. And And so you have to think
1:01:46about for you, so that's for you, right?
1:01:48Everybody has to think about for them
1:01:51how much are they willing to generate
1:01:53with AI and put their name on it as
1:01:55well.
1:01:55>> But it's also so much about your And I'm
1:01:58I'm interested to explore this with you
1:01:59a little bit because to me it's not just
1:02:01about the ethics of it. It's like, what
1:02:03Well, who am I and what am I doing and
1:02:06how do I progress and learn? And so for
1:02:08me, what I do is like I like to have a
1:02:10starting point. I like to use AI to like
1:02:13elevate what's already there, right?
1:02:16It's like I take what I know and my
1:02:18point of view and what I was thinking
1:02:20and then I put it in and I'm like, make
1:02:22this better.
1:02:23>> Right.
1:02:23>> Right? Like Do you Do you know what I
1:02:24mean? But the starting point has to be
1:02:27me. Like the starting point needs to
1:02:28come from a place of my viewpoint, my uh
1:02:33you know, life experience and all the
1:02:34rest. And of course you're absolutely
1:02:35right. Like the the AI learns you and
1:02:38that's amazing, but I feel like
1:02:40I don't want to be brain dead, right?
1:02:42It's like I want to be always in
1:02:44learning mode. And so it's like I have
1:02:46to And again, I say the same thing to my
1:02:47kids. I'm like, you can check any type
1:02:50of work you have, but have an answer
1:02:51first and then pop your answer in and
1:02:53see how you can refine it and how you
1:02:55can make it better, but there has to be
1:02:56like a a baseline.
1:02:58>> And then you'll feel like that work is
1:03:00more genuinely you than anything else.
1:03:02Because you can tell AI generated work
1:03:04and that they If somebody
1:03:06>> Yeah, you can.
1:03:07>> If somebody hasn't put any effort into
1:03:09>> that sermon, right? That was the worst
1:03:11one ever. The priest
1:03:12>> Yes.
1:03:13>> and then read the prompt at the end of
1:03:14the thing. I was like, girl, I'm so
1:03:17annoyed that that was a I was like, "No,
1:03:19you didn't do it." This is the perfect
1:03:21email to send Alicia
1:03:22and [laughter] you're like, "Oh my god,
1:03:24at least delete that." But then I was
1:03:25like, "Well, at least your email was
1:03:27organized really well and I understand
1:03:29what I'm going to pull out of that
1:03:29email."
1:03:31But I But I think the ethical thing is
1:03:33important and and again, laying claim to
1:03:37what you're allowing AI to do for you, I
1:03:39think is an important part. If I was
1:03:41sending emails out that were also
1:03:42generated, I would say that. Mostly just
1:03:46to cover my tracks in case something
1:03:48[ __ ] weird is in there. But I think
1:03:49that there's a part of that that we've
1:03:51got to learn the etiquette around AI and
1:03:54we've got to learn what our comfort
1:03:55levels are and then we have to, you
1:03:57know, it's almost like share that
1:03:59information so that there's a baseline
1:04:01of understanding of what is What is AI?
1:04:04What is real? What is you? What is me?
1:04:06And what are we?
1:04:07>> That's right. And a lot of times when my
1:04:08AI twin generates things for me, she's
1:04:11like, "Hey, this is Alicia's AI avatar.
1:04:13She's off doing something else today."
1:04:14So we incorporate that into the message
1:04:18even and people respect that. Oh, it's
1:04:20coming from, you know, it's her AI twin.
1:04:22It's not actually her.
1:04:24>> Fair enough. You know, that's doing
1:04:24something like that. So.
1:04:26>> When it comes to money and revenue, like
1:04:28what does that look like? When you start
1:04:30to talk to AI about increasing revenue
1:04:33and again, if you were starting from
1:04:34nothing, that would be an absolute like
1:04:36must. So give me the like what would be
1:04:39the questions and what are the ways that
1:04:41you've actually seen revenue increases?
1:04:44Like forget about the time and the
1:04:45staffing. Like I'm interested to
1:04:47understand like how AI can actually help
1:04:49you make money.
1:04:50>> So I went to AI and a couple years ago
1:04:52and I said, "This is what I'm doing.
1:04:54Where is my opportunity? What am I not
1:04:56seeing? What am I missing?" And it's
1:04:57saying, "You're teaching in
1:04:58corporations. You're teaching in
1:05:00government. Where's your certification
1:05:02training the trainers? You can't
1:05:04multiply yourself You can't go off and
1:05:05teach all these places. Why aren't you
1:05:07training other people?" And I'm like,
1:05:09"Why am I not training other people?"
1:05:11And then it gave me some projections on
1:05:13if I could do that. And so it helped me
1:05:16to
1:05:16>> trusted those projections?
1:05:18>> Absolutely. I've exceeded those
1:05:20projections. And so sometimes you can't
1:05:23see what's right in front of you. You
1:05:25can't see that. Right? And so I was
1:05:28like, well, let me try this because what
1:05:31do I have to lose? Absolutely nothing.
1:05:33So
1:05:33>> started this phase of your career based
1:05:36on something AI told you to do.
1:05:38>> Absolutely. Absolutely. That time that I
1:05:40spent with ChatGPT
1:05:42>> That was that was literally a game
1:05:44changer for you.
1:05:45>> literally a game changer for me because
1:05:47one of the biggest questions that I
1:05:48asked ChatGPT, I said, you are free
1:05:49right now and so many people have gotten
1:05:52on you faster than they've gotten on any
1:05:54other tool in history. What's the
1:05:56projection looking like for the next few
1:05:58years of people that are just going to
1:06:00want to know how to use you. I wasn't
1:06:02even thinking about the tools that were
1:06:03going to come after, but people who want
1:06:05to use you. And it was like, well, every
1:06:08corporation, every agency is going to
1:06:11need to upskill its workforce on
1:06:12artificial intelligence. So I would go
1:06:15all in on everything AI. And that's one
1:06:17of our things that we say, all in with
1:06:19AI. It's one of our mantras for our
1:06:21business. And so I had to have that hard
1:06:24meeting with my team that says, we are a
1:06:26digital marketing agency before that. I
1:06:28said, we are not going to be a digital
1:06:29marketing agency anymore. So first of
1:06:32all, when I had a team meeting,
1:06:33everybody thought they were going to get
1:06:34fired cuz I spent two weeks with
1:06:36ChatGPT.
1:06:36>> [laughter]
1:06:37>> But I'm like, no, we're just
1:06:38>> She's replacing us.
1:06:40WE'RE ABOUT TO BECOME A BUNCH OF AGENTS
1:06:41with weird [laughter] names.
1:06:42>> Right? I was like, no, we're just going
1:06:44to go all in with AI because I believe
1:06:47and ChatGPT told me that this is where
1:06:50the world is going. And it also said
1:06:52that we're in the beginning of a
1:06:53revolution. It was like, watch, this is
1:06:55going to be the start of the AI
1:06:56revolution. And then it it taught me
1:06:58about the history of revolutions and how
1:07:00things change. Jobs will be lost, more
1:07:02jobs will be gained. And it just gave me
1:07:04a big overview of that. And so we
1:07:07pivoted our company and we went from a
1:07:09company we we used to be called
1:07:10Monetized Marketing and now we're AI
1:07:12Innovation and we made that pivot, which
1:07:14was the best decision I ever made in
1:07:15business.
1:07:16>> Wow, good for you.
1:07:17>> Thank you.
1:07:18>> I'm so so happy for you. I'm so glad to
1:07:20see that this is working out so well for
1:07:23you. I mean I honestly I watch you
1:07:25online, I binge your content. I feel
1:07:27like I learned so so much from you. It's
1:07:30unbelievable. But you happen to have an
1:07:32incredible not just teaching style, but
1:07:35I think more than that like a way of
1:07:38speaking so that the information is like
1:07:40digestible and applicable immediately
1:07:42and I think there's so much that people
1:07:45that we all have to learn, right? But
1:07:47you do it in a way that's really um just
1:07:49really easy and I can see why you've
1:07:51been so successful beyond like actually
1:07:53understanding AI. You're just you have
1:07:55to be great in business. Is there
1:07:56something right now when you think about
1:07:59the future for both yourself and for
1:08:01your company, what does that look like
1:08:04for you? What are you aspiring to next?
1:08:06>> I'm really aspiring to train more people
1:08:09and to make sure that I can teach as
1:08:11many people as possible to cash in on
1:08:13the AI revolution. So when you see an
1:08:15opportunity in the time of the
1:08:17opportunity like let's go all in. So
1:08:19where I see our company going is growing
1:08:21so much bigger with our certification.
1:08:23So we're an accredited organization. We
1:08:26got accredited. Our courses are
1:08:27accredited. So I'm leaning all into the
1:08:29certification because with
1:08:31certifications and a community of people
1:08:33that help each other,
1:08:35those people are rising to such great
1:08:38levels. They're outdoing me in their
1:08:40successes and their success stories. You
1:08:42know, my you know, mission and vision is
1:08:45just to really build communities of
1:08:47amazing AI enthusiasts who are out there
1:08:50teaching and training in the world and
1:08:51helping people to not get left behind in
1:08:53the AI revolution and to take everything
1:08:56that they learn and leverage it. We
1:08:59train in a way that we call dramatic
1:09:01demonstration. So if I can show you how
1:09:03I do something and you're like, "Oh my
1:09:05gosh, that's amazing." And then you can
1:09:07do it and you're like, "I'm amazing."
1:09:08>> Boom. Yeah.
1:09:09>> Right? And now I've Now we've got you
1:09:10excited about it, and I know that that
1:09:13can change your life and change your
1:09:14business and change your trajectory. So,
1:09:16we're really excited about building a
1:09:18company that really looks at how we can
1:09:21train as many people as possible and
1:09:23then train those people to go off and
1:09:25train as many people as they can.
1:09:26>> My final question to you is, if you fast
1:09:31forward, not too far into the future,
1:09:32but take me 5 years into the future,
1:09:35like, what does this all look like?
1:09:37>> I used to say when I got asked this
1:09:39question, it all looks like we are doing
1:09:42less work. Our 40-hour workweek is now
1:09:4410 and we're watching our AI agents
1:09:46doing all the work.
1:09:48But now that's already happening. So, I
1:09:50was like, "Hmm, what I said 5 years was
1:09:52going to look like is already happening
1:09:53right now." I think it's just going to
1:09:54hap happen at a more intense level. So,
1:09:58the the work that we're doing right now,
1:10:01a lot of that work is going to be so
1:10:03automated and so AI'd. We already see
1:10:05people with uh,
1:10:07you know, humanoids in their house
1:10:09folding their laundry and doing the
1:10:10things for them. Yes, I do have a robot
1:10:13that vacuums my floors, and you know, um
1:10:15I lean into technology as much as
1:10:17possible, but we're going to be in a
1:10:18place where AI is in It It already isn't
1:10:22in so much that we do, but in everything
1:10:23that we do, from our homes to our
1:10:25personal lives to our families, to our
1:10:27business, and
1:10:30our jobs. And so, yeah, I think we're
1:10:32going to be watching the AI agents that
1:10:35are going to be doing all the work. And
1:10:37be like, "You could do better. Do it
1:10:38again."
1:10:39>> You
1:10:39>> [laughter]
1:10:40>> You could literally be doing better. Um
1:10:42I think I know the answer to this.
1:10:43Worried, not worried?
1:10:45>> Both.
1:10:46>> Fair. Fair enough. All right, I'm going
1:10:48to take you to some rapid fire.
1:10:49>> Okay.
1:10:50>> First question. All right, what's a tool
1:10:51you were skeptical of 6 months ago that
1:10:54you now use every day?
1:10:55>> Uh Claude Code.
1:10:57>> Really?
1:10:57>> Yeah.
1:10:58>> It's the one that we use the most.
1:10:59>> Yeah.
1:11:00>> Yeah, no doubt. What's a tool everyone
1:11:02is hyping that you don't actually use?
1:11:04>> Open claw.
1:11:05>> Really?
1:11:06>> Yes.
1:11:07>> And why not?
1:11:07>> Uh, just cuz of the security concerns
1:11:09right now around open claw and I can get
1:11:11Claude code and other tools I can manage
1:11:14to do what open claw does and and my
1:11:16clients most of my clients don't want to
1:11:18be anywhere near that.
1:11:20>> Who is the voice that you're listening
1:11:22to for news and for information?
1:11:24>> I'm listening to many voices for news
1:11:26and information.
1:11:28Um, I would say that for uh, AI news I
1:11:32love Matt Wolfe. So, I watch him on
1:11:34YouTube for his AI news.
1:11:36For information, I get information
1:11:38everyday from my AI agents from multiple
1:11:40sources.
1:11:41And then one of the things that we did
1:11:42on our team was we hired one person who
1:11:44every morning at 9:00 a.m. tells the
1:11:46whole team what's happened in the past
1:11:4824 hours in the past
1:11:50>> Person person?
1:11:50>> A human person, yes.
1:11:52>> Just checking. Just checking. All right,
1:11:53the last question that I like to ask
1:11:55absolutely everybody is there a book
1:11:57that changed your life?
1:11:58>> When I was younger I read The
1:11:59Baby-Sitters Club
1:12:01>> Mhm.
1:12:01>> and this changed my life cuz it started
1:12:03my entrepreneurship journey. So, inside
1:12:05The Baby-Sitters Club there was a
1:12:06chapter where the
1:12:08the kids made a flyer and they started
1:12:10their first business and it was for pet
1:12:12sitting and for house sitting, pet
1:12:14sitting, walking and house sitting and
1:12:16me and my sister made the same flyer. I
1:12:17was in the sixth grade and we made it
1:12:19out of crayons and put it in all of our
1:12:20neighbors' mailboxes and our neighbor
1:12:23hired us that weekend to watch his house
1:12:26and babysit his dog and petsit and that
1:12:29book changed my life cuz that's the book
1:12:31that turned me into an entrepreneur. It
1:12:32was The Baby-Sitters Club.
1:12:33>> That is unreal. I love that and so an
1:12:36entrepreneur was born.
1:12:37>> Yes.
1:12:37>> Congratulations. I'm so happy for you
1:12:39for all of your success. Well done to
1:12:41you.
1:12:41>> Thank you. Nice to see you.
1:12:42>> Amazing. You're so great. Thanks for
1:12:44joining me on the Aspire podcast.
1:12:45[music] For more strategies on how to
1:12:47build the life of your dreams, be sure
1:12:49to subscribe to our YouTube channel.
1:13:18>> [music]

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