How To Master AI Copywriting in 30 Days (Complete System For Beginners) — Transcript

Full transcript

1. 0:00So, most people who try to learn AI
2. 0:02copywriting spend months just watching
3. 0:03videos, taking notes, and practicing
4. 0:05copy in a Google Doc that nobody will
5. 0:07ever read. And then come 1 year later
6. 0:09and they are in the exact same spot.
7. 0:10They don't feel like they're actually
8. 0:12any better and they're no closer to
9. 0:13actually making money with copywriting.
10. 0:15And the reason isn't about intelligence.
11. 0:16It's not that they're not smart enough,
12. 0:17they're not trying hard enough. It's
13. 0:18simply because they're not following the
14. 0:19proper system. So, in this video, I'm
15. 0:21going to give you the complete method to
16. 0:22mastering AI copywriting within 30 days
17. 0:25so that you can feel confident enough to
18. 0:26go out and get clients and actually get
19. 0:28them results. All that even if you have
20. 0:29never written a single piece of copy
21. 0:31before. And of course, let me show you
22. 0:32that these things are actually working.
23. 0:34The other day, I woke up to a text that
24. 0:36said this, "Yo bro, hope all is well.
25. 0:37Just want to let you know I reached my
26. 0:38first 20K month and a lot more to come.
27. 0:41Working with a few new e-com brand." And
28. 0:43then the e-com brand is doing north of
29. 0:45$25 million per month plus of course the
30. 0:48biggest info guy in the space as you
31. 0:50know as well. Some of you guys might
32. 0:51know who this is anyways, but he's just
33. 0:52cracked his first 20K month. Somebody
34. 0:55else I was talking to said that this
35. 0:56month is going to be their first 10K
36. 0:58month. So, maybe I'll get them on the
37. 0:59channel here soon. And he also said,
38. 1:00"Yeah, a new agency which should be
39. 1:02doing 5K per month." So, he has a a new
40. 1:04agency that he's working for will be
41. 1:05paying him $5,000 per month on top of
42. 1:08that. Then somebody completely different
43. 1:09is talking about how they're going to
44. 1:10hit 7K per month by the end of summer
45. 1:12they are on track for. And I want to
46. 1:14assure you that none of these people sat
47. 1:15around for a year or 2 years just
48. 1:17practicing copy before they went out and
49. 1:19got clients. They practiced copy for
50. 1:20maybe a week and then got clients that
51. 1:22next month. So, if you're ready to
52. 1:23actually learn and move fast, then
53. 1:25that's what I'm going to show you here
54. 1:25in this video. So, before we get into
55. 1:27the specifics, I want to give you a
56. 1:28bird's eye view of how we are going to
57. 1:30handle this 30-day goal of actually
58. 1:32mastering copywriting. Because one of
59. 1:34the biggest mistakes that beginners make
60. 1:35is they treat copywriting as an academic
61. 1:38subject. They act as if there's a
62. 1:39certain amount of knowledge that you
63. 1:40have to accumulate and only then are you
64. 1:42able to actually do anything with it.
65. 1:43When in reality, that is backwards.
66. 1:45Copywriting is a skill. A really good
67. 1:47saying that I like is copywriting takes
68. 1:49a week to learn, but years to master.
69. 1:52So, you don't really need to necessarily
70. 1:54master it. When I say you're going to
71. 1:55master copywriting, I mean you're going
72. 1:57to be good enough so where you can
73. 1:58actually sell it. At the end of the day,
74. 1:59if you're making money with copywriting,
75. 2:01you know that you can just get better as
76. 2:03you're actually getting paid to get
77. 2:04better. So, here's what copywriting
78. 2:06actually is and means in 2026
79. 2:09specifically. Because at its core,
80. 2:10copywriting is literally just writing
81. 2:12words that make people take actions,
82. 2:13whether that is to click a button, buy
83. 2:15something, or go and look at a certain
84. 2:17page. That's it. That is the whole
85. 2:18entire job. Now, there are also lots of
86. 2:20ways that this skill gets applied. There
87. 2:23are emails, landing pages, entire
88. 2:25funnels. And more specifically as in
89. 2:27recently is creative strategy, which is
90. 2:28writing the ads for e-commerce brands.
91. 2:31And not only writing them, but also
92. 2:32looking at the data and figuring out
93. 2:34which ads are going to perform well
94. 2:36next. This is by far one of the
95. 2:38highest-paid applications of copywriting
96. 2:40in 2026. I just showed you all the proof
97. 2:42right there. Most of those guys that I
98. 2:43showed you who are absolutely crushing
99. 2:44it have pretty much all creative
100. 2:46strategy clients. Some of them who do
101. 2:47have clients that are in the
102. 2:47service-based business have creative
103. 2:49strategy clients as well. Here's the
104. 2:50other new thing that changes copywriting
105. 2:52in 2026 is that AI has changed the
106. 2:54entire game. A few years ago, everything
107. 2:56would have taken way longer because it
108. 2:57was all manual. Research would take
109. 2:59forever. Writing would take forever.
110. 3:00Coming up with ideas and plans would
111. 3:02also take a long time. But AI is able to
112. 3:04compress all of that. With the right
113. 3:06workflow, you can research a brand. You
114. 3:07can come up with ideas. You can write
115. 3:09all the scripts in a fraction of the
116. 3:10time that you were able to. What used to
117. 3:12take people all day will now take you
118. 3:13maybe 1 hour. And it's because of those
119. 3:15two main things, creative strategy and
120. 3:17AI, that people are getting clients
121. 3:18within the first 30 days, 60 days, 90
122. 3:20days. So, there's four things that we're
123. 3:22going to go over that you need to do
124. 3:23within the next 30 days to make this
125. 3:24work. One is to learn the basic
126. 3:26fundamental skills of copywriting. Now,
127. 3:29I could just give you a copywriting
128. 3:31whole entire course right here, but that
129. 3:32would probably take me 4 hours or 8
130. 3:34hours. But luckily for you, I do have a
131. 3:364-hour and an 8-hour free copywriting
132. 3:38course here on this channel where I do
133. 3:39go into all the fundamentals and all
134. 3:41about actually getting clients, all
135. 3:43these specific applications. We break
136. 3:44down copy for a very long time as well.
137. 3:46But this is essentially where you're
138. 3:47going to want to break down ads, write
139. 3:48ads, and just understand what makes a
140. 3:49piece of copy good. I know it's very
141. 3:51vague advice right now, but we'll get
142. 3:53into the specifics here soon. Second is
143. 3:55to start building your swipe file. This
144. 3:57is where you simply train your eye by
145. 3:59studying real pieces of copy. You can
146. 4:01just be scrolling Instagram and you come
147. 4:02across an ad that you genuinely find
148. 4:04interesting and really, really works for
149. 4:06you. And then you might just go to a
150. 4:08Google Doc, break it down, and then
151. 4:09think of what other things they might be
152. 4:10able to make ads about. Then you could
153. 4:12just go to Facebook ad library, search
154. 4:14up that exact ad account that you found,
155. 4:16and then look at all of their ads. Most
156. 4:18beginners are going to skip this part
157. 4:19and that's exactly why they get stuck.
158. 4:21The third thing is to understand
159. 4:22creative strategy, not just words, but
160. 4:24also data as well. Because it's great to
161. 4:26be an awesome copywriter, but if you
162. 4:28don't understand the data behind your
163. 4:30copy, you're not going to know what copy
164. 4:31needs to be improved, what copy needs to
165. 4:32be built upon, which working, which not
166. 4:34working. All creative strategy really is
167. 4:36is it adds an element of copy, which is
168. 4:38feedback. You're getting feedback from
169. 4:40the market in real time, then you have
170. 4:41to take that feedback and make informed
171. 4:43decisions on what your next ad is going
172. 4:46to be. And fourth and finally, I suggest
173. 4:47apply AI to everything that you do. But
174. 4:49of course, the one warning is to just
175. 4:50not make everything that you're doing
176. 4:52complete AI slop. You have to do it in a
177. 4:53very tasteful way. So let's do a deeper
178. 4:55dive into each piece. And the first
179. 4:57piece is going to be your fundamental
180. 4:59learning phase. I'm not going to lie to
181. 5:00you. You're not going to be able to get
182. 5:01a client on your first day if you just
183. 5:03don't even know a single copywriting
184. 5:04structure. So I'll give you a very quick
185. 5:06crash course and then point you in the
186. 5:07direction where you need to go to
187. 5:08actually get a deeper understanding of
188. 5:10this, which is of course the free
189. 5:12courses on this channel. But on top of
190. 5:13that, I also have a free copy starter
191. 5:15kit that has everything you need from
192. 5:17swipe files that's already created for
193. 5:19you. Tons of ads that you can go and
194. 5:21look at also dozens and dozens of other
195. 5:24lessons and tools and resources. That's
196. 5:26for free down below in the description.
197. 5:27So there are a handful of core
198. 5:29principles that you're going to need to
199. 5:30know if you want to start copywriting.
200. 5:31The first one is to understand about the
201. 5:33hook. The hook is possibly the most
202. 5:34important part of any piece of copy
203. 5:36because if the hook is bad, but
204. 5:38everything else is immaculate, it
205. 5:39doesn't even matter cuz people are going
206. 5:40to swipe away anyways. To make a good
207. 5:42hook, all you have to do is interrupt
208. 5:44their scroll. You you to disrupt the
209. 5:45pattern. Ask me be that feels different
210. 5:47from their feed, something that they
211. 5:48would actually watch. The next thing is
212. 5:50the angle. For example, the same product
213. 5:52could have 100 different angles to it.
214. 5:54Let's say you have an energy boosting
215. 5:56supplement. You can take the focus angle
216. 5:58where somebody who's focusing on
217. 5:59cramming for their next test tomorrow,
218. 6:01or you can take a different angle, which
219. 6:02is somebody going to the gym and lifting
220. 6:04heavy. Or you can make it a solution for
221. 6:06exhausted moms with newborns, for
222. 6:08example. This is the same product, but
223. 6:09completely different angles. Next,
224. 6:11finally, last but certainly not least,
225. 6:12is the CTA, the call to action. This is
226. 6:15where you tell them what to do, whether
227. 6:17it is to go do some research, go click a
228. 6:19page, or go and buy something. It sounds
229. 6:21simple, but people mess this up so bad
230. 6:22because they're often too vague, they're
231. 6:24not specific, and they don't give very
232. 6:26good reasons as to why somebody should
233. 6:28take action. For example, if you're
234. 6:30telling somebody that they have a 51%
235. 6:32off sale right now, then that's another
236. 6:34reason they should go and watch it. Or
237. 6:35if you say you have the 51% sale right
238. 6:38now, but it ends at midnight, then that
239. 6:40adds some urgency. Or if you say the
240. 6:42next 100 orders are 51% off, that's a
241. 6:45different type of urgency called
242. 6:46scarcity. So, that's the fundamentals,
243. 6:48that's your crash course for today if
244. 6:49you really knew nothing much about copy,
245. 6:51but it's all useless unless you are
246. 6:53actually watching it in practice. Now
247. 6:55that you have the lens to look at copy
248. 6:57with, you look at the hook, you look at
249. 6:58the angle, and you look at the CTA, now
250. 7:00all you need to do is study tons of ads.
251. 7:03And this is honestly so easy to do. And
252. 7:05it's easy to do because I have distilled
253. 7:07tons and tons of brands right here for
254. 7:09you. I'm going to show them here on
255. 7:10screen. We have apparel brands,
256. 7:11supplement and health brands, men's
257. 7:13products, EDC/accessories, home and
258. 7:15kitchen, beauty, pets, food and
259. 7:16beverage, sleep and recovery, and that's
260. 7:18all. And there is like five to 10 to 15
261. 7:20different brands in there per category.
262. 7:22And all you would really need to do is
263. 7:23go over to Facebook ad library, type in
264. 7:25the title of one of those names, and
265. 7:27then you can go to their full entire
266. 7:28page of ads. You go there and break down
267. 7:30all of those ads on each one of those
268. 7:32pages, and you're going to be a great
269. 7:34copywriter and a great creative
270. 7:35strategist just because you are watching
271. 7:37to see what the hooks are. You're
272. 7:38watching to see what the angle is. Who
273. 7:40are they targeting with each of their
274. 7:41ads? And then what are their CTAs? What
275. 7:43are their call to actions? Now, that's
276. 7:44how you can go and build your own swipe
277. 7:46file by looking at all those brands, but
278. 7:47you can also just naturally build your
279. 7:49own swipe file by just looking for ads.
280. 7:51If you're on YouTube and you don't have
281. 7:52YouTube Premium, first of all, I don't
282. 7:53know what you're doing. Second of all,
283. 7:54if you don't have YouTube Premium and
284. 7:56you're watching the ads, then go save
285. 7:57some of your favorites. Just take the
286. 7:59link and save it into your notes on your
287. 8:00phone. Same with Instagram or Facebook
288. 8:02or wherever you hang out, you're going
289. 8:03to see ads. And part four is simply just
290. 8:05starting to understand creative strategy
291. 8:07as a whole. So, we need to talk about
292. 8:08something that most copywriting courses
293. 8:10and creators are going to ignore, which
294. 8:11is the numbers. Copywriting isn't just
295. 8:13letters, isn't just writing, it's also
296. 8:14very much about numbers. So, I figured
297. 8:16instead of just sitting here and trying
298. 8:18to teach you and tell you what numbers
299. 8:20do what, I would simply just show you.
300. 8:21So, this is a very simple ad account
301. 8:24example. Right here you see what the
302. 8:26spend is, you see some of the other
303. 8:28stats here as well. So, first stat you
304. 8:30have is ROAS. This is the return on ad
305. 8:32spend. If you spent $1 on this ad, you
306. 8:34would get $2.22 back on average. And
307. 8:37that is what that number tells you. So,
308. 8:39all of these are a positive ROAS.
309. 8:41Although, some of these are definitely
310. 8:42way higher. For example, this one is a
311. 8:443.2 return on ad spend. Next you have
312. 8:47CPA, which is cost per acquisition,
313. 8:48which is how much money does it cost in
314. 8:50order to get a buyer. $46, that's not
315. 8:53good or bad, but if it's a $1,000
316. 8:55product, then that's really good,
317. 8:56obviously. If it's a $20 product and it
318. 8:58takes you $46 to actually get somebody,
319. 9:00then that might not be the best unless
320. 9:02there is some sort of longer sales cycle
321. 9:04at play. But, that's for another day.
322. 9:06Then you have the CTR, which is the link
323. 9:08click. How many people who watch
324. 9:09actually click the link? That tells you
325. 9:11how good the CTA is. And then right here
326. 9:13underneath these tags is the hook score.
327. 9:15If it is a video, it tells you how good
328. 9:17the hook actually was and it gives you
329. 9:19the hook score based on a couple of
330. 9:21different factors. So, if we look at
331. 9:23this, we see that a lot of these are
332. 9:24static ads, meaning just photos of ads.
333. 9:27And then some of these are actually
334. 9:28videos and these videos are called UGC
335. 9:31ads. They're user-generated content.
336. 9:33This is where you have an actual person
337. 9:35come on and talk about something.
338. 9:36Sometimes there's AI UGC ads, which is
339. 9:38just an AI person coming on and talking
340. 9:40about things. People still buy from
341. 9:41those as well. Then you have a founder
342. 9:43UGC ad, which is what these are. If you
343. 9:45were to watch these videos, you would
344. 9:46see that this lady right here is the
345. 9:47founder, and she's explaining the
346. 9:49product and why she even started it in
347. 9:51the first place. So, next is
348. 9:52interpreting the data itself. So, when
349. 9:54we look through these, we could clearly
350. 9:55see that this one right here has the
351. 9:57highest ROAS, and it's just a picture.
352. 9:59The picture is of the soap, and it is a
353. 10:01Mother's Day gift. Interesting. Maybe
354. 10:03we'll look at the lowest ROAS one as
355. 10:05well, which is this one. Again, just a
356. 10:07picture. French milled magnesium. This
357. 10:09didn't exist till now. Now you can
358. 10:10really, really see how one of these
359. 10:12photos isn't really the best, and the
360. 10:13other one is way better. I mean, look at
361. 10:14this compared to this one. This one's
362. 10:16like looks like you made it with 3
363. 10:17seconds on your phone, whereas this one
364. 10:18looks a lot more professional. Of
365. 10:20course, now that's not the determining
366. 10:21factor whether this one is working and
367. 10:23that one's not, but still, it's
368. 10:24something that you can point out and
369. 10:25kind of see. And the next thing that
370. 10:26might jump out at you is that this one
371. 10:28also has a very, very good return on ad
372. 10:31spend, and it's a video, too. A 2.48
373. 10:34return on ad spend. So, what you would
374. 10:36do now that you have this information,
375. 10:37you know what works and what doesn't
376. 10:38work, you basically take the best stats
377. 10:40out of each category, and then try to
378. 10:41combine them. So, if we look for the one
379. 10:43with the best hook score, it's actually
380. 10:44this one. This one has a great hook
381. 10:46score, but not the most return on ad
382. 10:48spend. So, what would we do? We would
383. 10:49try to use the hook, whatever hook is in
384. 10:51this, inside of the one that already has
385. 10:52the best ad spend. Then, this one
386. 10:54actually has a really good CTR as well,
387. 10:56and the CTR is better than the one that
388. 10:58has a really high ROAS. So, we might
389. 11:00figure out a way to make that CTA and
390. 11:02turn it into the one who has the highest
391. 11:05ROAS. These are just really small
392. 11:06examples, where I'm not going to get too
393. 11:07deep here, but this is a very, very
394. 11:08simple and easy way that you can just
395. 11:10look at the data, see what's working,
396. 11:12what's not working, and then use all of
397. 11:14that to come up with the ideas for the
398. 11:15next batch of ads. And that is all a
399. 11:17creative strategist really does. So,
400. 11:19let's put it all together. In your first
401. 11:207 days, you're going to be learning the
402. 11:22fundamentals and the strategy behind
403. 11:24copywriting. This is very, very easy.
404. 11:25All you really need to do is look
405. 11:27through some of the resources on this
406. 11:28channel in the free courses, look
407. 11:29through some of the resources in the
408. 11:30free copy starter kit linked down below,
409. 11:32and you're going to be there. Easy. If
410. 11:33anything, it should take you a weekend
411. 11:34and not an entire week, but I'm being
412. 11:36nice to you. Then the next week, week
413. 11:38number two, you're going to want to
414. 11:39apply the things that you've been
415. 11:40learning. You're going to want to
416. 11:41practice. You're going to want to write
417. 11:42your own copy and understand it. Next
418. 11:44week, which is week number three, you're
419. 11:45going to actually start applying for
420. 11:46creative strategy gigs. People are
421. 11:48posting tons of creative strategy gigs.
422. 11:50They are looking for people, even
423. 11:52sometimes juniors, who they want to
424. 11:53build up and learn and grow with their
425. 11:56company. And also through doing this,
426. 11:57they're going to give you test projects.
427. 11:59They're going to ask you questions on
428. 12:00the application that will actually force
429. 12:01you to learn and grow. And finally, on
430. 12:03the last week, the last few days of the
431. 12:0530-day plan, you're going to want to go
432. 12:06off the feedback and iterate on what
433. 12:08you're getting. So, you're putting out
434. 12:09the test projects. You're actually doing
435. 12:11the copywriting work. You want to either
436. 12:12find another copywriter who is farther
437. 12:14along than you, or you want to ask the
438. 12:16people who have been looking over your
439. 12:18test projects how it could have been
440. 12:19better or what they actually saw for a
441. 12:21little bit of feedback. This way you're
442. 12:22going to get so much better in such a
443. 12:24short amount of time. 30 days is all it
444. 12:26takes and you're going to be phenomenal
445. 12:28at copywriting. So, apply what you
446. 12:30learned here today. Don't wait until you
447. 12:31feel ready, and I'll see you guys on the
448. 12:33next one. Go watch some of the other
449. 12:34videos and free courses here on this
450. 12:36channel. Peace.