How to Market Amazon KDP Books on TikTok (Step-by-Step for Beginners) — Transcript

Full transcript

1. 0:00There's a KDP self-publisher who's
2. 0:01making over $14,000 a month and she
3. 0:04isn't running ads. She's using the power
4. 0:06of TikTok to drive traffic to Amazon to
5. 0:08sell her bold and easy coloring books. I
6. 0:10showcased her brand in my last video and
7. 0:12went into more detail about how much
8. 0:13she's making per month. If you have not
9. 0:15yet seen that video, I will leave a link
10. 0:16for you down below. In today's video,
11. 0:18I'm going to be showing you how to
12. 0:18market your Amazon KDP books on TikTok.
13. 0:21This is a full step-by-step tutorial.
14. 0:23I'm a complete beginner to TikTok and so
15. 0:24this tutorial is very beginner-friendly.
16. 0:26Before we get started, if you're new
17. 0:27here, I'm Cathrin Wessling. I'm a
18. 0:29stay-at-home mom and entrepreneur. I've
19. 0:31been self-publishing on Amazon KDP since
20. 0:332023 and I have generated over $42,000
21. 0:36in royalties. Now, 42,000 in royalties
22. 0:38might not seem like a lot over the
23. 0:39course of 2 years, but in that 2 years,
24. 0:41I took 18 months off and didn't touch my
25. 0:43KDP account the entire time and I still
26. 0:45managed to make over $600 per month in
27. 0:47passive income. I broke down the exact
28. 0:49numbers about how much I made in this
29. 0:50video and I will leave that link down
30. 0:51below as well. Now, I'm a busy new mom
31. 0:53and this tutorial took a long time to
32. 0:55make. So, if you want to see more
33. 0:57content like this, be sure to like and
34. 0:59subscribe so I know to keep making more
35. 1:00content like this. Let's go ahead and
36. 1:02share my screen and get started. First
37. 1:04thing is that you need a book to
38. 1:05promote. I chose to publish a new book
39. 1:07under a new pen name and order a copy of
40. 1:10your book that you want to promote, not
41. 1:11a sample of your book. If you order a
42. 1:13sample before you publish your book,
43. 1:14it's going to have not for sale on the
44. 1:16cover, so you don't want that. You want
45. 1:18to wait until your book is published and
46. 1:19then order author copies. Now, I was
47. 1:21inspired by Simple Colors, so I used
48. 1:23ChatGPT to give me ideas of a similar
49. 1:26but also unique name and after some back
50. 1:28and forth with ChatGPT, I decided on the
51. 1:30name Clover Colors for my new coloring
52. 1:32book brand. Now, most KDP YouTubers do
53. 1:34not show you their exact book brand, but
54. 1:36in this spirit of full transparency and
55. 1:38me wanting to help you learn and grow as
56. 1:40a self-publisher, I've decided to show
57. 1:42you my exact book brand that I'm
58. 1:43building. So, here it is. My book is
59. 1:45Cottagecore Bold and Easy and here's the
60. 1:47listing page on Amazon. I will also have
61. 1:49my book linked down below if you want to
62. 1:51click on it and look at it on Amazon,
63. 1:53you're welcome to do that. If you want
64. 1:54to see a full flip-through of this book
65. 1:56and show you all the coloring pages
66. 1:58inside, also my prompts for how I
67. 2:00created these images on ChatGPT, and
68. 2:02also how I got the full colored version
69. 2:04of each image for the coloring book
70. 2:05cover, comment yes, please down below
71. 2:07and I'm happy to make that video for
72. 2:09you. So, after you have created your
73. 2:11book and ordered copies, step two is to
74. 2:13create a new TikTok to match your pen
75. 2:15name or something similar. For example,
76. 2:17if your exact name of your book brand is
77. 2:19taken on TikTok, you can try adding
78. 2:21things like colors, co, or publishing at
79. 2:24the end or ask ChatGPT to help you
80. 2:26create a username that goes with your
81. 2:28pen name. You can create multiple TikTok
82. 2:30accounts with different emails. That's
83. 2:32what I did. I have several TikToks for
84. 2:34different book brands. So, this Bold and
85. 2:36Easy Coloring Book is under a new TikTok
86. 2:39that's separate from my other brands.
87. 2:40Here's my TikTok and the videos that
88. 2:42I've created so far, which is not a lot.
89. 2:44I need to start posting more
90. 2:45consistently, but after only posting a
91. 2:47few times, here's how many followers I
92. 2:48currently have, which is great growth
93. 2:50for a brand new account. Before I ever
94. 2:52posted anything, I did go and follow
95. 2:55some other coloring book brands who are
96. 2:57posting similar content to what I knew
97. 2:58I'd be posting, which is coloring their
98. 3:00own coloring books. So, I did go follow
99. 3:02a handful of brands and I did comment
100. 3:04and like their posts so that way TikTok
101. 3:06would know what my primary target
102. 3:08audience is for my account, which is
103. 3:09people who like to color. The third step
104. 3:11is to create your value offer. You can't
105. 3:14put a link in bio on TikTok until you
106. 3:15have 1,000 followers. So, in order to
107. 3:17reach 1,000 followers in the quickest
108. 3:19way, you have to create a value offer or
109. 3:21a reason for people to follow you. Now,
110. 3:23I did not do this at first. My first
111. 3:25videos were just coloring my coloring
112. 3:27book pages and then I would just show a
113. 3:28picture of my book on Amazon. I would
114. 3:30also put directions for how to find my
115. 3:32books in my description and the comments
116. 3:33down below. And those videos were
117. 3:35getting likes, but not enough followers.
118. 3:37And I thought about it and I have to
119. 3:38give people a reason to follow me. So, I
120. 3:40created a Beacons account to create a
121. 3:42lead magnet to get people to follow me.
122. 3:44I took five pages from my coloring book,
123. 3:46I put it in a separate PDF with a cover
124. 3:49page like this and a link to my book on
125. 3:51Amazon, and I put this in a PDF and I
126. 3:53uploaded it to my Beacons store so
127. 3:55people could go to my Beacons page, put
128. 3:57in their email, and then get my free
129. 3:59download. Now, currently I have the free
130. 4:01Beacons account, which is all you really
131. 4:03need to get started. Once somebody
132. 4:04subscribes to my email list, they will
133. 4:06get this email in their inbox. I used
134. 4:09Chat GPT to help me draft this email
135. 4:11template. If you scroll down, get my
136. 4:13free pages. If I click on that, it's
137. 4:15going to take me to my PDF that I
138. 4:17uploaded into Beacons. Here are my five
139. 4:19pages. I made this on Canva. So, if
140. 4:21you're wondering how creating a Beacons
141. 4:23account and offering a free download is
142. 4:24going to translate to more followers on
143. 4:26TikTok, then stick with me. I'm going to
144. 4:28show you how you can weave those two
145. 4:29things together and make sure that your
146. 4:30free offering translates to more
147. 4:32followers. For now, we're going to go
148. 4:33ahead and skip ahead to step four, which
149. 4:35is creating your videos on TikTok. The
150. 4:37only items I used to record my videos on
151. 4:39TikTok were this phone mount that I
152. 4:40attached to my desk, these markers to
153. 4:42color, and this cardstock that I just
154. 4:44cut to fit the size of my book, and I
155. 4:46placed it behind each page before I
156. 4:47colored so the markers wouldn't bleed
157. 4:49through to the next page. I will have
158. 4:50all of these items linked down below in
159. 4:51the description. Okay, so we're in
160. 4:53TikTok. Here's my account. Now, I
161. 4:55already recorded all these videos ahead
162. 4:57of time, so they're in my drafts. You
163. 4:59would just click the plus button and
164. 5:00record your video from there. Now, what
165. 5:02I do is I record the entire time while
166. 5:05I'm coloring my coloring page. I don't
167. 5:06pause the video. So, I just have one
168. 5:08longer video that I then edit
169. 5:10afterwards. So, all I did was attach my
170. 5:12phone to my phone mount and then I just
171. 5:14set up my coloring space and started
172. 5:15coloring. So, once I stop recording, I
173. 5:17have one longer video that I have to
174. 5:19edit. The first thing I do is I increase
175. 5:21the speed for the entire video. I like
176. 5:23to do three times the speed on my
177. 5:25videos. I find that it's a good pace.
178. 5:27Next, I use the split button down below
179. 5:29to break up the video into different
180. 5:31clips. I usually break up my video into
181. 5:34clips about 3 seconds each. I aim to
182. 5:36make all of my videos between 30 seconds
183. 5:38and a minute long. When I am deciding on
184. 5:40which clips to use, I like to show the
185. 5:41beginning of me coloring a certain
186. 5:43section and the end of it. And then I'll
187. 5:45go back and delete the middle part of
188. 5:46that clip. So, I just have the beginning
189. 5:48and the end. Now, I repeat that process
190. 5:50for the entire clip where I'm coloring.
191. 5:52So, once you're done editing and you
192. 5:53have your entire video clip of you
193. 5:55coloring your coloring page, then just
194. 5:57go to Amazon and take a screenshot of
195. 5:59your book and then just insert that
196. 6:00screenshot at the end of your video.
197. 6:02Next, you're going to add text on the
198. 6:03screen for a call to action. For this
199. 6:05video, I just put follow for more free
200. 6:07coloring pages as an example, but you
201. 6:09can also ask Chat GPT to give you a list
202. 6:11of call to actions for people to follow
203. 6:12you and then just change up your call to
204. 6:14action every few videos. Make sure you
205. 6:16extend your text on the screen so it
206. 6:18stays on for the entire frame. Next,
207. 6:20you're going to add sound to the video.
208. 6:22I usually just choose a trending sound.
209. 6:24Once you're happy with your video, on
210. 6:25the next screen, you're going to edit
211. 6:26the cover photo. For the cover photo, I
212. 6:28usually just choose a photo that shows
213. 6:30the picture all the way colored or
214. 6:32mostly colored. Then, you're going to
215. 6:33add your text hook on the screen. I use
216. 6:35Chat GPT to give me all of my text hooks
217. 6:38and captions. What I recommend is making
218. 6:40a list of all of your coloring pages
219. 6:42with a brief description. So, for this
220. 6:43one, I would do cottage or bunny in
221. 6:45flowers and do that for all of your
222. 6:47coloring pages and then put that list
223. 6:49into Chat GPT and say give me however
224. 6:52many pages of text hooks and captions
225. 6:55for each description. That way, it gives
226. 6:56you a text hook and a caption that goes
227. 6:58with that coloring page. Then, you can
228. 7:00just copy and paste from Chat GPT into a
229. 7:02note on your computer or phone so you
230. 7:04can easily just copy and paste into
231. 7:06TikTok whenever you're posting. So, that
232. 7:07brings us to step five, which is to get
233. 7:09more followers and build an email list.
234. 7:11Earlier in the video, I showed you how
235. 7:12to create your value offer so people
236. 7:14want to follow you and subscribe to your
237. 7:16email list. After doing a lot of
238. 7:17research between Stan Store, Beacons,
239. 7:20Linktree, I decided to go with Beacons.
240. 7:22Beacons is affordable and offered a free
241. 7:24plan to start with your basic features
242. 7:26that you need to get started. And for
243. 7:27only $10 a month, you can upgrade to the
244. 7:29creator plan and you get a free custom
245. 7:31domain. I'll have my affiliate link for
246. 7:33Beacons down below if you want to use
247. 7:35that $20 in free credits. Now, I'm going
248. 7:37to circle back to how you can use
249. 7:38Beacons with your videos on TikTok to
250. 7:40get more follows and get to 1,000
251. 7:42followers as fast as possible. Remember,
252. 7:44you can't put a link in bio like you can
253. 7:47here on this account until you get to
254. 7:481,000 followers. So, that's why our goal
255. 7:50is to get to 1,000 followers as fast as
256. 7:52possible. Once you do have 1,000
257. 7:54followers and you're able to put your
258. 7:55link right here, your followers or other
259. 7:57people who watch your videos can easily
260. 7:59click on your link and find your books
261. 8:01on Amazon. But, here's the part that
262. 8:02ties all of this together and this is
263. 8:04what most people skip. Before you post
264. 8:05your videos on Tik Tok, make sure you
265. 8:07add a simple call to action like follow
266. 8:09for more free coloring pages. It's a
267. 8:11small step, gives people a clear reason
268. 8:13to follow you right away. Plus, it sets
269. 8:15you up for what comes next, building
270. 8:16your email list. In your description,
271. 8:18say something like subscribe to my email
272. 8:20list at and then your website for free
273. 8:22coloring pages delivered to your inbox
274. 8:24every month. Adding a simple call to
275. 8:25action with a value offer like free
276. 8:27coloring pages is so important for three
277. 8:30reasons. Number one, it builds trust
278. 8:32with your audience. When someone gets a
279. 8:33freebie from you, they instantly see the
280. 8:35quality of your books. You're also
281. 8:36giving value first, which makes people
282. 8:38feel more connected to you. Number two,
283. 8:40your email list is something that you
284. 8:42own. You have a direct tie to your
285. 8:43audience and you can email them whenever
286. 8:45you want. Number three, it leads to more
287. 8:46Amazon sales naturally. If people love
288. 8:49the free pages that you send, it's an
289. 8:50easy, non-pushy step for them to go
290. 8:52check out your books on Amazon. You can
291. 8:54easily include your book link in your
292. 8:56emails. To send freebies to your email
293. 8:58list, you can just add your coloring
294. 8:59pages for that month or week to your
295. 9:01Google Drive and include that link in
296. 9:03your emails. Be sure to change the
297. 9:05permissions on the link that you include
298. 9:06in your email. You want to change it
299. 9:08from restricted to anyone with the link.
300. 9:10That way, they don't have to be logged
301. 9:11into an account to view what you have in
302. 9:13that link. Then, you can just copy and
303. 9:15paste the link into your email that you
304. 9:17send out through Beacons. If you plan on
305. 9:18sending out monthly emails to your email
306. 9:20list and advertising on social media and
307. 9:23showing what your free coloring pages
308. 9:24look like, it might be easier just to
309. 9:26have all of your freebies in one Google
310. 9:28Drive folder and then just share the
311. 9:30link to that folder. So, here's my
312. 9:31Google Drive with my two freebies. And
313. 9:33instead of just linking to one free PDF,
314. 9:36I can just share this entire folder. So
315. 9:38up here you want to click share and for
316. 9:39general access you want it to say anyone
317. 9:41with the link. Here's my email
318. 9:42automation for Beacons that
319. 9:44automatically sends out whenever someone
320. 9:45subscribes to my email list and I'm just
321. 9:47changing this button link to be to that
322. 9:49entire Google Drive. So whenever someone
323. 9:51subscribes to my email list they get
324. 9:52access to all of my freebies in one
325. 9:54drive. It just makes more sense in my
326. 9:56head and keeps everything simple. So
327. 9:58instead of sharing a single PDF I'm just
328. 10:00going to be sharing my entire drive. But
329. 10:02you can do it however you want. You can
330. 10:03add folders right here and you can
331. 10:05organize it by color or date or holiday
332. 10:07season, however you want to do it.
333. 10:09Again, I have my affiliate link for
334. 10:10Beacons down below so you can try it
335. 10:12out. It's a really great tool to grow
336. 10:13your email list. They're user-friendly
337. 10:15and very easy to use. As far as what
338. 10:17free coloring pages to send to your
339. 10:19email list, you can either choose to
340. 10:20send a few pages of your published
341. 10:22coloring books on Amazon or create new
342. 10:24coloring pages in the same style to go
343. 10:26with an upcoming season or holiday. For
344. 10:28my cottagecore coloring book I could
345. 10:29create pages like this to send to my
346. 10:31email list subscribers. These are in the
347. 10:33same style as my main cottage core bold
348. 10:35and easy coloring book but just for
349. 10:36Christmas. So I could repeat this for
350. 10:38different holidays or seasons. You can
351. 10:40also post videos on TikTok that showcase
352. 10:42your free coloring pages and encourage
353. 10:44people to like and follow you on TikTok
354. 10:46as well as subscribe to your email list
355. 10:48for those free coloring pages delivered
356. 10:49to their inbox. So I would just
357. 10:51alternate your posts on TikTok. I would
358. 10:53mostly stick to videos of you coloring
359. 10:55your coloring pages out of your
360. 10:56published book on Amazon and then your
361. 10:58other posts can be your free coloring
362. 10:59pages that you're advertising to get
363. 11:01people to join your email list. So your
364. 11:03game plan is simple. Record videos of
365. 11:05you coloring your books. Add a call to
366. 11:07action at the end of your video in your
367. 11:08video description and the comments. Be
368. 11:10sure to link to your Beacons account so
369. 11:11people can sign up for your email list.
370. 11:13And then finally hit 1,000 followers you
371. 11:15can add your Beacons link in your bio.
372. 11:17Do all of that consistently and you'll
373. 11:18grow your TikTok, build an engaged email
374. 11:20list and get more eyes on your Amazon
375. 11:22books all at the same time. All right
376. 11:24guys, that's it for today's video.
377. 11:25Hopefully it was helpful for you to
378. 11:26start marketing your books on TikTok.
379. 11:28Ask me any questions down below and be
380. 11:29sure to to me know in the comments what
381. 11:31videos you want to see next. As always,
382. 11:32be sure to like and subscribe so you
383. 11:34don't miss any future content and I will
384. 11:35see you in the next one.