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how to make an EVEN MORE killer youtube intro (to blow up your channel) — Transcript

by Aprilynne Alter · 4,737 words · 699 segments · language en · Watch on YouTube

Full transcript

  1. 0:00This is a video timeline. And this tiny
  2. 0:02section might be the reason your channel
  3. 0:04hasn't blown up yet. It's called the
  4. 0:06intro. It's where most creators
  5. 0:08typically lose up to 50% of their
  6. 0:10viewers. So, how can you get people to
  7. 0:12stay? Two years ago, I answered that
  8. 0:14question with a viral four-step system
  9. 0:16that helped thousands of creators
  10. 0:18actually get results. But, YouTube's had
  11. 0:21some pretty big changes since then. And
  12. 0:23while many of the core principles still
  13. 0:24hold true today, I've learned some new
  14. 0:27tricks. So, this is the updated
  15. 0:29four-step formula for making a killer
  16. 0:31YouTube intro to blow up your channel.
  17. 0:33And it all starts with step one,
  18. 0:35defining your plot promise. You see,
  19. 0:37your title and thumbnail don't just make
  20. 0:40people click. They also set expectations
  21. 0:43or make promises for the kind of video
  22. 0:45your viewer is about to get. And in our
  23. 0:47intros, there's one promise we need to
  24. 0:49focus on keeping above all else, the
  25. 0:52plot promise or the promise of what the
  26. 0:55video is going to be about. In this
  27. 0:57video from Michelle Khare, the plot
  28. 1:00promise is a video about her attempting
  29. 1:01to race Formula 1 cars. In this video
  30. 1:04from MKBHD, the plot promise is a video
  31. 1:06about his opinions on the iPhone 16.
  32. 1:09Pretty straightforward, right? But,
  33. 1:11here's the problem. We can't meet the
  34. 1:13plot promise in our intro if we haven't
  35. 1:15clearly defined what plot promise we
  36. 1:17want to make in the first place. Now,
  37. 1:19it's not groundbreaking information to
  38. 1:21say that your video's title and
  39. 1:22thumbnail or TNT are incredibly
  40. 1:25important. If people don't click on your
  41. 1:27video, they won't watch your video. And
  42. 1:29all the time you spend scripting,
  43. 1:31filming, spiraling about your video
  44. 1:33quality, and editing goes straight down
  45. 1:35the drain. So, naturally, when it comes
  46. 1:37to packaging our beloved video into a
  47. 1:39title and thumbnail, we want to present
  48. 1:42it in a way that is as clickable as
  49. 1:44possible. Take science YouTuber Mark
  50. 1:46Rober. Mark wanted to make a video
  51. 1:48answering some interesting
  52. 1:50engineering-related questions. Now, he
  53. 1:52could have titled his video something
  54. 1:54like, "I answered seven engineering
  55. 1:56questions." Pairing it with a thumbnail
  56. 1:58like this. That TNT would have been
  57. 2:00accurate, but it's not exactly
  58. 2:02clickable, at least not for anyone who
  59. 2:04isn't already an engineering enthusiast.
  60. 2:07Compare that to the TNT he actually
  61. 2:09used, testing what happens if you jump
  62. 2:11on a moving train with this thumbnail.
  63. 2:14Suddenly, we're met with a high-stakes
  64. 2:16stunt that anyone would want to click
  65. 2:18on, regardless of how much they care
  66. 2:20about engineering. Now, this is supposed
  67. 2:22to be a video about YouTube intros, so
  68. 2:25why the heck are we spending so much
  69. 2:26time talking about titles and
  70. 2:27thumbnails? Well, depending on what you
  71. 2:30do with your TNT, the plot promise you
  72. 2:32set up will be different, which means
  73. 2:34that your intro is going to change, too.
  74. 2:36And in a world where our TNT and our
  75. 2:38intro are closely linked, the last thing
  76. 2:40you want to do is make your intro first
  77. 2:42and then get locked into a TNT premise
  78. 2:44that people won't click on. Instead,
  79. 2:47start with the most clickable version of
  80. 2:49your title and thumbnail. Use that to
  81. 2:51define your plot promise, and then build
  82. 2:53out your intro to match that promise.
  83. 2:55Which brings us to step two in the
  84. 2:57formula to make a killer YouTube intro,
  85. 2:59your first five seconds. Because the
  86. 3:01very beginning of your video has one job
  87. 3:04and one job only, to meet the plot
  88. 3:07promise set by the title and thumbnail.
  89. 3:09Let me show you what I mean. Going back
  90. 3:11to Mark's video, his title and thumbnail
  91. 3:12lead us to expect a video about him
  92. 3:15attempting to jump on a moving train and
  93. 3:17seeing what happens. Now, imagine after
  94. 3:19seeing this TNT, becoming interested and
  95. 3:22deciding to click on it, you were met
  96. 3:23with this.
  97. 3:25>> Today, we're going to investigate five
  98. 3:26physics and engineering puzzles using
  99. 3:28simple demonstrations as we go.
  100. 3:31>> You'd be confused, right? That's not
  101. 3:33what you clicked for. This confusion
  102. 3:35causes people to click away, cuz they
  103. 3:37assume that they're being clickbaited.
  104. 3:39So, to minimize drop-off from the very
  105. 3:41get-go, your first five seconds need to
  106. 3:43assure viewers that they are going to
  107. 3:45get what they clicked for. And while
  108. 3:47there are a few different ways you can
  109. 3:48do this, one of the simplest and most
  110. 3:50effective ways is by saying the subject
  111. 3:52of your title and showing the subject of
  112. 3:54your thumbnail within the first 5
  113. 3:56seconds. Let's see how Mark Rober
  114. 3:58applies this formula in the very
  115. 4:00beginning of his video about jumping on
  116. 4:02a moving train.
  117. 4:03>> This is me on top of a speeding train
  118. 4:06and this is me in a hot air balloon to
  119. 4:07answer some of the most debated science
  120. 4:09questions on the internet.
  121. 4:11>> That was quick, but what did we just
  122. 4:13experience? Well, verbally he says he's
  123. 4:16on top of a speeding train, which
  124. 4:17fulfills the plot promise audibly. And
  125. 4:20on screen he shows himself on top of a
  126. 4:22speeding train, which fulfills the plot
  127. 4:24promise visually. As a result, from the
  128. 4:27moment we click in, we immediately feel
  129. 4:29confident that we're going to get what
  130. 4:31we were promised. And between saying and
  131. 4:33showing, the latter is more important
  132. 4:35now than ever before. Because ever since
  133. 4:38the adoption of the autoplay feature,
  134. 4:40more and more viewers are hovering over
  135. 4:42videos before clicking, using the silent
  136. 4:44preview to decide whether or not the
  137. 4:46video is worth watching. And if you rely
  138. 4:48solely on the verbal script to fulfill
  139. 4:50your plot promise, well, see for
  140. 4:52yourself. Here is an old video from
  141. 4:54productivity YouTuber Ali Abdaal. Let's
  142. 4:57hover over the video and see what
  143. 4:58autoplays.
  144. 5:01Without the title, we'd have no idea
  145. 5:04what this video is about. For all we
  146. 5:05know, he could be about to break into an
  147. 5:07interpretive dance. And even with the
  148. 5:09title, there's no visual clue that he's
  149. 5:11talking about websites, no indication
  150. 5:13that he's going to cover the value that
  151. 5:15we're interested in. Let's compare that
  152. 5:17to a newer video of his.
  153. 5:26Even without sound, we still get a sense
  154. 5:29of what the video is about. There are
  155. 5:31books on screen, there are different
  156. 5:32categories being introduced. We're
  157. 5:34getting all that in only 5 seconds
  158. 5:37without a single word being said. So,
  159. 5:40while your first 5 seconds don't have to
  160. 5:42match your title and thumbnail word for
  161. 5:44word and pixel for pixel, just make sure
  162. 5:46they're close enough to assure your
  163. 5:48viewers that your TNT wasn't clickbait
  164. 5:50and that they will receive what they
  165. 5:52clicked for. And speaking of clicking
  166. 5:54things, now would be a great time to
  167. 5:56well, you know the rest. After you have
  168. 5:58your first 5 seconds planned out, you're
  169. 6:01ready to move on to the rest of your
  170. 6:02intro. And this is where things start to
  171. 6:05get a little tricky because no matter
  172. 6:06what you share in, the rest of your
  173. 6:08intro should contain the same three core
  174. 6:11ingredients. Any necessary context and
  175. 6:13setup, at least one curiosity gap, and
  176. 6:16your unique service proposition. We'll
  177. 6:18get to that in a bit. These three
  178. 6:20ingredients can show up in any order,
  179. 6:22but they all need to be there. And they
  180. 6:24all need to be there fast. You see,
  181. 6:26there's this metric I like to use called
  182. 6:28time to value. Essentially, after a
  183. 6:31viewer clicks on a video, how long does
  184. 6:33it take until they receive some of the
  185. 6:35value they clicked for? In the Ali
  186. 6:37Abdaal example we looked at before, how
  187. 6:38long does it take until he mentions the
  188. 6:40first book? In this video that you're
  189. 6:42watching right now, how long does it
  190. 6:44take until you receive tangible piece of
  191. 6:46intro information? The longer the time
  192. 6:49to value, the more impatient the viewer
  193. 6:51becomes and more likely they are to just
  194. 6:53click off. And the number one culprit
  195. 6:56behind a bloated time to value? Too much
  196. 6:58context. Now, don't get me wrong,
  197. 7:01context is important. It sets up the
  198. 7:03what of your video and often the why
  199. 7:06behind it. Bringing your viewer up to
  200. 7:07speed so they can better appreciate the
  201. 7:09rest of your video. But if you
  202. 7:11front-load all of your context all at
  203. 7:13once all the very beginning of your
  204. 7:15video, you risk losing your viewers
  205. 7:17before they ever get hooked. So, to
  206. 7:20avoid this, the best creators in the
  207. 7:21world are masters of establishing just
  208. 7:24enough context to get their viewers to
  209. 7:25care, filling in additional information
  210. 7:27as needed later on in their video. Let's
  211. 7:30return to Mark Rober's video to see how
  212. 7:32he does this.
  213. 7:33>> This is me on top of a speeding train,
  214. 7:35and this is me in a hot air balloon to
  215. 7:37answer some of the most debated science
  216. 7:39questions on the internet.
  217. 7:40>> In just one sentence, Mark has
  218. 7:42established the purpose behind why he's
  219. 7:44taking on these stunts to begin with, to
  220. 7:46answer highly debated science questions.
  221. 7:49That's all the context we need to get on
  222. 7:51board. So, consider what information you
  223. 7:53truly need the viewer to know from the
  224. 7:55very beginning. What's the minimum
  225. 7:58amount of context you can provide to get
  226. 8:00the viewer to care? Be ruthless with
  227. 8:02your edits. Because when it comes to
  228. 8:03length, the most effective intros are
  229. 8:06only 45 seconds long or less. And we
  230. 8:09haven't gotten into the most important
  231. 8:11intro ingredient of them all, curiosity
  232. 8:14gaps. A curiosity gap is the gap between
  233. 8:16what we currently know and what we want
  234. 8:18to know, and it's one of the most
  235. 8:19powerful drivers of human behavior.
  236. 8:22Because as humans, our brains are
  237. 8:23biologically wired to crave closure. But
  238. 8:26so when we're presented with an
  239. 8:28unanswered question or an unfinished
  240. 8:29story, it creates this mental itch. And
  241. 8:32the only way to scratch that itch is to
  242. 8:34stick around to get the answer. As a
  243. 8:36result, creating a strong curiosity gaps
  244. 8:39in your intro is one of the single most
  245. 8:40effective ways to increase a video's
  246. 8:42retention. Introducing questions that
  247. 8:44can only be resolved by watching the
  248. 8:47rest of the video. Let's watch the rest
  249. 8:49of Mark Rober's intros to see how he
  250. 8:50opens not one, not two, but three
  251. 8:53different curiosity gaps in the span of
  252. 8:56just 36 seconds. See if you can spot
  253. 8:58them.
  254. 8:58>> For example, my hot air balloon pilot
  255. 9:00here says he can land me anywhere I
  256. 9:02want, and yet there's nothing here that
  257. 9:04resembles a steering wheel. Which begs
  258. 9:05the question, how do you actually steer
  259. 9:07these things?
  260. 9:08>> So, we steer it
  261. 9:09>> And now I'm on top of the TRAIN TO LEARN
  262. 9:11ONCE and for all why do you land in the
  263. 9:13same spot IF YOU JUMP INSIDE THE TRAIN,
  264. 9:15BUT NOT IF YOU JUMP ON TOP OF THE TRAIN.
  265. 9:17But I'm not stopping there.
  266. 9:20Because today we're going to investigate
  267. 9:21five more physics and engineering
  268. 9:23puzzles using simple demonstrations as
  269. 9:25we go. Because our goal by the end of
  270. 9:27this video is not for you just to know
  271. 9:28the right answers, but more importantly
  272. 9:30for you to understand why they're the
  273. 9:32right answers.
  274. 9:33>> Did you catch all three curiosity gaps?
  275. 9:35Let's identify them, and more
  276. 9:37importantly, break down how Mark opened
  277. 9:40each one. The first curiosity gap is,
  278. 9:43how do you steer a hot air balloon? The
  279. 9:45gap starts with the contradiction. Mark
  280. 9:47claims that the pilot can land anywhere
  281. 9:49he wants, but then points out the
  282. 9:51seemingly conflicting information that
  283. 9:53there is no steering wheel. That
  284. 9:55unexpected disconnect triggers our
  285. 9:57brains to go, wait, what? How does it
  286. 9:59work then? Mark follows that up by
  287. 10:01asking the question out loud himself. By
  288. 10:04verbalizing the question, he plants it
  289. 10:06clearly in the minds of his viewers,
  290. 10:08prompting us to have the same question,
  291. 10:10too. And as a cherry on top, the pilot
  292. 10:12starts to answer, but then is cut off.
  293. 10:15Now we know that the answer is coming,
  294. 10:17but we just don't have it yet. And by
  295. 10:19this point, even if we couldn't care
  296. 10:21less about hot air balloon steering a
  297. 10:22minute ago, now we need to know. Through
  298. 10:25contradiction, verbalization, and
  299. 10:28interruption, Mark makes the curiosity
  300. 10:30gap stick in our minds like a splinter.
  301. 10:32Mark also uses verbalization to open his
  302. 10:34second curiosity gap.
  303. 10:36>> Why do you land in the same spot if you
  304. 10:37jump inside THE TRAIN, BUT NOT IF YOU
  305. 10:39JUMP ON TOP OF THE TRAIN?
  306. 10:41>> But you don't need to propose a big
  307. 10:43mystery in order to evoke curiosity. And
  308. 10:45in fact, Mark's last curiosity gap is
  309. 10:48the simplest of them all. By merely
  310. 10:51promising us that there are five more
  311. 10:53physics and engineering puzzles ahead,
  312. 10:54even showing us visual hints as to what
  313. 10:56they might be, he inherently prompts us
  314. 10:58to wonder, what are the other puzzles,
  315. 11:01and what will their answers be? This
  316. 11:02question, along with the other two Mark
  317. 11:04introduced, gives us almost no choice
  318. 11:07than to keep watching to get the
  319. 11:08answers. So, as you plan out your own
  320. 11:10intro, ask yourself, what questions can
  321. 11:13you introduce? What contradictions,
  322. 11:15interruptions, or teases can you
  323. 11:16incorporate? And what promises can you
  324. 11:19make now that you can pay off later? And
  325. 11:21if you're having trouble coming up with
  326. 11:22strong curiosity gaps, I have some bad
  327. 11:25news for you. Your core video idea might
  328. 11:28just not be interesting enough in in
  329. 11:30first place. Because good curiosity gaps
  330. 11:32don't appear from just anywhere. They're
  331. 11:35born from conflict, tension, and
  332. 11:37transformation. And if your video
  333. 11:39concept doesn't set the stage for those
  334. 11:41elements to exist, you have nothing to
  335. 11:43hook your viewer with to begin with.
  336. 11:45There's nothing to wonder about, nothing
  337. 11:47to tease. And that's when using a story
  338. 11:49planner tool like Spidder Studio can be
  339. 11:52really helpful. Now, I've been a Spidder
  340. 11:54Studio partner for almost a full year
  341. 11:55now, which is kind of crazy to think
  342. 11:58about. And while I've highlighted many
  343. 12:00of their features before, I've never
  344. 12:02shown you this. It's called Story Beats,
  345. 12:05and it works as a brainstorming partner
  346. 12:07to help you level up a vague idea and
  347. 12:09turn it into a concept rich with
  348. 12:11curiosity potential. Here's how it
  349. 12:13works. Drop in your video idea, go into
  350. 12:15Story Beats, and select the type of
  351. 12:17video you're working on. General works
  352. 12:19great for most formats. From there, you
  353. 12:21can start workshopping your idea,
  354. 12:23flushing out the overarching goal of
  355. 12:24your video, the character growth you
  356. 12:26want to show, and the overall theme or
  357. 12:28message you want to impart. You can edit
  358. 12:30everything with your own direction. And
  359. 12:32once you add an element to your idea
  360. 12:34workshop, Spidder Studio will keep all
  361. 12:36of your future suggestions aligned with
  362. 12:38the story you're building. Each story
  363. 12:40beat you brainstorm can become a
  364. 12:41potential curiosity gap. And those
  365. 12:44curiosity gaps will make it easier to
  366. 12:46not only write a more compelling intro,
  367. 12:48but also make your video more worth
  368. 12:50watching in the first place. To workshop
  369. 12:52more curiosity gaps for your own, use
  370. 12:54the link in the description to try out
  371. 12:56Spidder Studio for 14 days free. Spidder
  372. 12:58Studio is also currently running a
  373. 13:00limited time offer at the lowest price
  374. 13:02they've ever offered. So, definitely
  375. 13:05take advantage of that if you still can.
  376. 13:07Thank you so, so much to Spidder Studio
  377. 13:09for sponsoring this video. So, at this
  378. 13:11point, we've done a lot. We've delivered
  379. 13:14on the plot promise set by the title and
  380. 13:15thumbnail. We've established the minimum
  381. 13:17necessary context, and we've opened
  382. 13:19strong curiosity gaps. Now, that alone
  383. 13:22could be the basis of a decent intro.
  384. 13:24But if you you to cross that line from
  385. 13:26decent to truly killer, there's one more
  386. 13:28intro element you need to add, your USP.
  387. 13:32This stands for unique service
  388. 13:33proposition, which is just a fancy term
  389. 13:36for the thing that makes your video
  390. 13:37special, the reason why someone would
  391. 13:39watch your video instead of all the
  392. 13:42others like it. Because now more than
  393. 13:44ever, in a world of near infinite
  394. 13:46content, videos have become
  395. 13:48commoditized. Pick a video on any given
  396. 13:50topic and is usually easily
  397. 13:52interchangeable with dozens of other
  398. 13:54videos on that topic. Many of which are
  399. 13:56conveniently offered up in the suggested
  400. 13:58panel. As a result, when watching
  401. 14:00through your intro, your viewer isn't
  402. 14:02just deciding whether to watch, they're
  403. 14:04deciding which version of this topic is
  404. 14:07the one most worth watching. You know, a
  405. 14:09USP is how you convince them that the
  406. 14:11answer is yours. So, how do you do that?
  407. 14:14Well, while there are a few different
  408. 14:16ways to establish a USP in your intro,
  409. 14:18the most common and most powerful ways
  410. 14:21to do so are expertise, effort,
  411. 14:24personality, and proof. You can signal
  412. 14:26expertise by calling attention to your
  413. 14:28domain experience. Show you have deeper
  414. 14:31knowledge or authority than the average
  415. 14:33person talking about your topic. You can
  416. 14:35do this explicitly, like in this video
  417. 14:37from Wired, where history teacher
  418. 14:39answering dictator questions introduces
  419. 14:41herself like this.
  420. 14:42>> I'm Professor Ruth Ben-Ghiat. I study
  421. 14:45authoritarianism. Let's answer some
  422. 14:46questions from the internet.
  423. 14:48>> In one sentence, she's established
  424. 14:50credibility. This credibility increases
  425. 14:52the perceived value of this video.
  426. 14:54Because now we know that we're getting
  427. 14:56information from someone who actually
  428. 14:58knows what they're talking about. But
  429. 15:00signaling expertise can also be done
  430. 15:02implicitly. Dr. Mike doesn't need to
  431. 15:04detail his medical credentials because
  432. 15:06the scrubs he's wearing do it for him.
  433. 15:08And LegalEagle doesn't need to explain
  434. 15:10his resume because his suit, office, and
  435. 15:12delivery style signal to you
  436. 15:14immediately. But maybe you're not a
  437. 15:16domain expert. That's okay. My own
  438. 15:18personal favorite way to establish a USP
  439. 15:21is by showing effort. Because we
  440. 15:23naturally value things more when we know
  441. 15:25they took a lot of time, money, or
  442. 15:27energy to make. This is due to a
  443. 15:29cognitive bias known as input bias. And
  444. 15:32you can trigger it by showing the work
  445. 15:34that went into your video. Big creators
  446. 15:36do this all the time. Take this video
  447. 15:38from Mr. Hues Boss. In his intro, he
  448. 15:41says,
  449. 15:41>> I'm about to spend $10,000 in the next 4
  450. 15:44minutes buying the craziest transparent
  451. 15:46tech on the internet.
  452. 15:47>> Immediately the video feels more
  453. 15:49valuable. It feels like a bigger video,
  454. 15:52a video that's worth more of our time
  455. 15:54because of the financial investment that
  456. 15:56went into it. But don't worry, you don't
  457. 15:57need to drop 10 grand on a video in
  458. 16:00order to trigger input bias. All you
  459. 16:02need to do is show how much effort went
  460. 16:05into your video. Maybe it's by
  461. 16:06mentioning how many books you read for
  462. 16:08research, or by showing time lapses of
  463. 16:10your prep work, or even just by editing
  464. 16:12in a way that clearly takes skill to
  465. 16:14pull off. As long as you're doing
  466. 16:16something that a few others would or
  467. 16:18could do, you can leverage input bias.
  468. 16:20And speaking of things that a few others
  469. 16:22can replicate, the third way to
  470. 16:24establish a USP is by highlighting the
  471. 16:26very thing that's most unique to you,
  472. 16:29your personality. And I know that just
  473. 16:31be yourself isn't necessarily the most
  474. 16:33helpful advice in the world, so let's go
  475. 16:36a little deeper. Your personality is
  476. 16:38your flavor. It's the tone and energy
  477. 16:41and lens that your video filters
  478. 16:42through. And when that specific flavor
  479. 16:44is up front and clear, it turns your
  480. 16:46video from just another video to your
  481. 16:50video. A creator who's absolutely nailed
  482. 16:52this is Ryan Trahan. Check out the
  483. 16:54beginning of this video of his titled, I
  484. 16:57Tried Airport Sleep Pods.
  485. 16:59>> I developed an unhealthy obsession with
  486. 17:00sleep pods last year when I went to
  487. 17:02Japan. Maybe it's because I'm a small
  488. 17:04man, or maybe it's because they're
  489. 17:05awesome.
  490. 17:06>> In the span of just 10 seconds, you know
  491. 17:08exactly the type of video that you're in
  492. 17:11for. The tone is goofy and self-aware.
  493. 17:13The vibe is chaotic in the most lovable
  494. 17:15way, and the energy is uniquely Ryan.
  495. 17:19There are many, many videos out there
  496. 17:21about trying out sleep pods, but only
  497. 17:23Ryan's can make you feel this specific
  498. 17:25way, which makes it irreplaceable. Now,
  499. 17:28personality doesn't have to mean funny
  500. 17:30or quirky. Maybe your specific flavor is
  501. 17:33calm and cozy, or skeptical and
  502. 17:35analytical, or warm and inspirational.
  503. 17:38Whatever it is, when it's upfront and
  504. 17:40intentional, it becomes a clear signal
  505. 17:42of what sets your video apart and
  506. 17:44establishes your video as not just a
  507. 17:47source of information or content, but as
  508. 17:49a unique experience that viewers can't
  509. 17:51get elsewhere. And finally, when all
  510. 17:54else fails, the last way to establish
  511. 17:56USP is through proof. Because in a world
  512. 18:00where it's more common than ever to make
  513. 18:02bold claims without the actual payoff to
  514. 18:04back up those claims, you can signal
  515. 18:07your video's worth by simply proving
  516. 18:09that you actually did the thing that you
  517. 18:11said you would. Take a look at this
  518. 18:13video from Mike Shake. His title makes a
  519. 18:15bold claim, but we're all used to people
  520. 18:17stretching the truth for the sake of
  521. 18:19clickability. But as soon as we click
  522. 18:21into the video, we get this.
  523. 18:23>> This is a sling shot, and this is also a
  524. 18:27sling shot, but it can punch through
  525. 18:29concrete blocks.
  526. 18:35>> Boom, we got proof, baby. Mike isn't
  527. 18:38just talking or theorizing about the
  528. 18:40concept. He actually succeeded in
  529. 18:43building the slingshot. And by seeing
  530. 18:45that proof upfront, we're now confident
  531. 18:47that we're not going to be disappointed
  532. 18:49and that we're going to get that real
  533. 18:51payoff. Now, some people worry that
  534. 18:53showing the result early will spoil the
  535. 18:55story. But in reality, what you're doing
  536. 18:57is proving to your viewers that there's
  537. 18:59a story worth sticking around for in the
  538. 19:02first place. Mark Rober likes to call
  539. 19:04this principle Jenga storytelling. You
  540. 19:06see, everyone knows how a game of Jenga
  541. 19:09ends. The tower falls. It's not a big
  542. 19:12mystery, but the fun part, the reason
  543. 19:14why we play, is how it falls. Which
  544. 19:17blocks get pulled first? When does the
  545. 19:19tower start to wobble? And what finally
  546. 19:21causes the whole thing to collapse? The
  547. 19:24same concept applies to your video. By
  548. 19:26showing the result early on, by proving
  549. 19:29that you actually did the thing you
  550. 19:30promised, you build trust and create
  551. 19:32anticipation. When it comes to selecting
  552. 19:34a USP of your own, you're not limited to
  553. 19:37just one. And if we return one last time
  554. 19:39to Mark Rober intro, we can actually see
  555. 19:41that Mark establishes his USP in not
  556. 19:44one, not two, but three different ways.
  557. 19:47There's proof when we see him literally
  558. 19:50standing on top of a moving train.
  559. 19:52There's effort in the fact that he's
  560. 19:53traveled to multiple locations and in
  561. 19:55his stunning and hard-to-capture
  562. 19:57visuals. And there's even personality
  563. 19:59with the inclusion of a little scream
  564. 20:03that embodies the childlike joy and
  565. 20:04wonder that Mark carries through each of
  566. 20:06his videos. This USP stacking helps to
  567. 20:09explain why Mark Rober videos are so
  568. 20:12dang hard to replicate. When you click
  569. 20:14into a video of his, it's clear that
  570. 20:16you're not just getting a video about
  571. 20:18physics or engineering. You're getting a
  572. 20:20deeply trustworthy, insanely high-effort
  573. 20:23Mark Rober video about physics and
  574. 20:25engineering. A video that you truly
  575. 20:27can't get anywhere else. The result is
  576. 20:29an intro that is nearly impossible to
  577. 20:31click away from. So, as you plan out
  578. 20:33your own intro, consider what makes your
  579. 20:36video special. Why would someone want
  580. 20:38your video over any other they might see
  581. 20:40in the suggested panel? Because the
  582. 20:42clearer your USP, the easier it is for
  583. 20:44your viewer to keep watching. At this
  584. 20:47point, you've laid out all of the
  585. 20:48essential building blocks for a killer
  586. 20:50YouTube intro. You fulfilled the plot
  587. 20:52promise made by the title and thumbnail,
  588. 20:54and you provided context, created a
  589. 20:56curiosity gaps, and established your
  590. 20:58USP. The ingredients for a killer
  591. 21:00YouTube intro are all there. But just
  592. 21:02like any recipe, even the best
  593. 21:04ingredients can be ruined if they aren't
  594. 21:06put together in the right way, which
  595. 21:09brings us to the fourth and final step
  596. 21:11in making a killer YouTube intro to blow
  597. 21:13up your channel, front-loading the
  598. 21:15viewing experience. Because as much as
  599. 21:17we've been talking about your intro
  600. 21:18meeting the promises set by your title
  601. 21:20and thumbnail, your intro also makes
  602. 21:22promises of its own. You see, your intro
  603. 21:25serves as a proxy by which viewers can
  604. 21:28determine whether or not it's worth
  605. 21:30investing their time watching the rest
  606. 21:32of your video. In other words, they
  607. 21:34judge the entire rest of your video
  608. 21:36based on what they see in the intro.
  609. 21:38This means that if your video includes
  610. 21:40stunning visuals, custom animations, or
  611. 21:43anything else you associate with a
  612. 21:44quality video later on in the video, but
  613. 21:47those elements don't show up in your
  614. 21:49intro, your viewer may never know they
  615. 21:52exist. And they may therefore assume
  616. 21:54that the quality of your video is worse
  617. 21:56than it actually is. So instead,
  618. 21:59front-load your quality. Lead with all
  619. 22:01you've got. If you use multiple types of
  620. 22:03footage throughout your video, reflect
  621. 22:05that same visual variety early on. If
  622. 22:08you have a cool custom animation later
  623. 22:10on, make a shorter version to place in
  624. 22:12your intro. It may even be helpful to
  625. 22:14annotate your script line by line with
  626. 22:16what the viewer will see. Some YouTubers
  627. 22:19organize this as a T-sheet. I like to
  628. 22:21simply make comments directly into my
  629. 22:23script. But no matter how you organize
  630. 22:25it, ask yourself, what are your viewers
  631. 22:27hearing with their ears and what are
  632. 22:28they seeing with their eyes? These
  633. 22:30annotations will help inform your shot
  634. 22:32list, ensuring you're capturing the
  635. 22:34right footage and making the right edits
  636. 22:36to create a viewing experience that's
  637. 22:38just as intentional as the words you're
  638. 22:40saying out loud. Because on YouTube,
  639. 22:42watch time isn't expected, it's earned.
  640. 22:45And if you assume that viewers will get
  641. 22:47it as long as they keep watching,
  642. 22:49chances are they won't. Now, I know that
  643. 22:52this all may seem like a lot of work for
  644. 22:54only a 20 to 45-second long segment in a
  645. 22:57video. And you're right, it absolutely
  646. 23:00is. But it's also worth it. Because if
  647. 23:03someone clicks off of your intro,
  648. 23:04they'll never get to see the video you
  649. 23:06spent so long on making. The video that
  650. 23:08deserves to be watched. So if there's
  651. 23:10anything to remember about making a
  652. 23:12killer YouTube intro, it's define your
  653. 23:15plot promise first, use the first 5
  654. 23:17seconds to meet that plot promise, use
  655. 23:20the rest of your intro to provide
  656. 23:21context, create curiosity gaps, and
  657. 23:23establish your USP, and front-load the
  658. 23:26viewing experience to reflect the
  659. 23:27quality of the video ahead. If it's
  660. 23:30helpful, you can even download this
  661. 23:31guide to reference every time you sit
  662. 23:33down to plan out an intro. I'll put a
  663. 23:35link to grab it for free, as well as a
  664. 23:37link to try out Sprizzy Studio for 14
  665. 23:39days free in the video description
  666. 23:41below. And look, if you're feeling a
  667. 23:43little overwhelmed right now, if it all
  668. 23:45feels like a lot, you're not alone. This
  669. 23:48whole YouTube thing that we're doing,
  670. 23:49it's not easy. I've been making videos
  671. 23:52for over 4 years now, and I still
  672. 23:55struggle with my intros. I don't think I
  673. 23:57know a single person who doesn't. But I
  674. 23:59think that's maybe part of the beauty of
  675. 24:01making YouTube videos. There's no such
  676. 24:03thing as the perfect intro or the
  677. 24:06perfect video. Everyone's out here just
  678. 24:08trying their best, learning new things
  679. 24:10along the way, and applying what they
  680. 24:12can. And so if it feels hard, it doesn't
  681. 24:15mean that you're doing it wrong. It just
  682. 24:17means that you care. And hey, welcome to
  683. 24:19the club. We need you. So hold on to
  684. 24:22that passion, and let it carry you
  685. 24:24forward, because your videos deserve to
  686. 24:27be seen by the world. The world just has
  687. 24:29to make it past your intros first. But
  688. 24:31if you feel like you're doing everything
  689. 24:33right, but still not seeing any
  690. 24:35difference in views, you may be dealing
  691. 24:37with problems beyond your YouTube
  692. 24:39intros. So to learn how to fix these
  693. 24:41seven common, but sneaky mistakes
  694. 24:43holding most channels back, click here.
  695. 24:46Otherwise, thank you so much for
  696. 24:48watching. Like and subscribe if you can.
  697. 24:50If you need a sign, keep creating, and
  698. 24:53I'll see you in the next video.
  699. 25:01>> Mhm.

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