how to make an EVEN MORE killer youtube intro (to blow up your channel) — Transcript
Full transcript
- 0:00This is a video timeline. And this tiny
- 0:02section might be the reason your channel
- 0:04hasn't blown up yet. It's called the
- 0:06intro. It's where most creators
- 0:08typically lose up to 50% of their
- 0:10viewers. So, how can you get people to
- 0:12stay? Two years ago, I answered that
- 0:14question with a viral four-step system
- 0:16that helped thousands of creators
- 0:18actually get results. But, YouTube's had
- 0:21some pretty big changes since then. And
- 0:23while many of the core principles still
- 0:24hold true today, I've learned some new
- 0:27tricks. So, this is the updated
- 0:29four-step formula for making a killer
- 0:31YouTube intro to blow up your channel.
- 0:33And it all starts with step one,
- 0:35defining your plot promise. You see,
- 0:37your title and thumbnail don't just make
- 0:40people click. They also set expectations
- 0:43or make promises for the kind of video
- 0:45your viewer is about to get. And in our
- 0:47intros, there's one promise we need to
- 0:49focus on keeping above all else, the
- 0:52plot promise or the promise of what the
- 0:55video is going to be about. In this
- 0:57video from Michelle Khare, the plot
- 1:00promise is a video about her attempting
- 1:01to race Formula 1 cars. In this video
- 1:04from MKBHD, the plot promise is a video
- 1:06about his opinions on the iPhone 16.
- 1:09Pretty straightforward, right? But,
- 1:11here's the problem. We can't meet the
- 1:13plot promise in our intro if we haven't
- 1:15clearly defined what plot promise we
- 1:17want to make in the first place. Now,
- 1:19it's not groundbreaking information to
- 1:21say that your video's title and
- 1:22thumbnail or TNT are incredibly
- 1:25important. If people don't click on your
- 1:27video, they won't watch your video. And
- 1:29all the time you spend scripting,
- 1:31filming, spiraling about your video
- 1:33quality, and editing goes straight down
- 1:35the drain. So, naturally, when it comes
- 1:37to packaging our beloved video into a
- 1:39title and thumbnail, we want to present
- 1:42it in a way that is as clickable as
- 1:44possible. Take science YouTuber Mark
- 1:46Rober. Mark wanted to make a video
- 1:48answering some interesting
- 1:50engineering-related questions. Now, he
- 1:52could have titled his video something
- 1:54like, "I answered seven engineering
- 1:56questions." Pairing it with a thumbnail
- 1:58like this. That TNT would have been
- 2:00accurate, but it's not exactly
- 2:02clickable, at least not for anyone who
- 2:04isn't already an engineering enthusiast.
- 2:07Compare that to the TNT he actually
- 2:09used, testing what happens if you jump
- 2:11on a moving train with this thumbnail.
- 2:14Suddenly, we're met with a high-stakes
- 2:16stunt that anyone would want to click
- 2:18on, regardless of how much they care
- 2:20about engineering. Now, this is supposed
- 2:22to be a video about YouTube intros, so
- 2:25why the heck are we spending so much
- 2:26time talking about titles and
- 2:27thumbnails? Well, depending on what you
- 2:30do with your TNT, the plot promise you
- 2:32set up will be different, which means
- 2:34that your intro is going to change, too.
- 2:36And in a world where our TNT and our
- 2:38intro are closely linked, the last thing
- 2:40you want to do is make your intro first
- 2:42and then get locked into a TNT premise
- 2:44that people won't click on. Instead,
- 2:47start with the most clickable version of
- 2:49your title and thumbnail. Use that to
- 2:51define your plot promise, and then build
- 2:53out your intro to match that promise.
- 2:55Which brings us to step two in the
- 2:57formula to make a killer YouTube intro,
- 2:59your first five seconds. Because the
- 3:01very beginning of your video has one job
- 3:04and one job only, to meet the plot
- 3:07promise set by the title and thumbnail.
- 3:09Let me show you what I mean. Going back
- 3:11to Mark's video, his title and thumbnail
- 3:12lead us to expect a video about him
- 3:15attempting to jump on a moving train and
- 3:17seeing what happens. Now, imagine after
- 3:19seeing this TNT, becoming interested and
- 3:22deciding to click on it, you were met
- 3:23with this.
- 3:25>> Today, we're going to investigate five
- 3:26physics and engineering puzzles using
- 3:28simple demonstrations as we go.
- 3:31>> You'd be confused, right? That's not
- 3:33what you clicked for. This confusion
- 3:35causes people to click away, cuz they
- 3:37assume that they're being clickbaited.
- 3:39So, to minimize drop-off from the very
- 3:41get-go, your first five seconds need to
- 3:43assure viewers that they are going to
- 3:45get what they clicked for. And while
- 3:47there are a few different ways you can
- 3:48do this, one of the simplest and most
- 3:50effective ways is by saying the subject
- 3:52of your title and showing the subject of
- 3:54your thumbnail within the first 5
- 3:56seconds. Let's see how Mark Rober
- 3:58applies this formula in the very
- 4:00beginning of his video about jumping on
- 4:02a moving train.
- 4:03>> This is me on top of a speeding train
- 4:06and this is me in a hot air balloon to
- 4:07answer some of the most debated science
- 4:09questions on the internet.
- 4:11>> That was quick, but what did we just
- 4:13experience? Well, verbally he says he's
- 4:16on top of a speeding train, which
- 4:17fulfills the plot promise audibly. And
- 4:20on screen he shows himself on top of a
- 4:22speeding train, which fulfills the plot
- 4:24promise visually. As a result, from the
- 4:27moment we click in, we immediately feel
- 4:29confident that we're going to get what
- 4:31we were promised. And between saying and
- 4:33showing, the latter is more important
- 4:35now than ever before. Because ever since
- 4:38the adoption of the autoplay feature,
- 4:40more and more viewers are hovering over
- 4:42videos before clicking, using the silent
- 4:44preview to decide whether or not the
- 4:46video is worth watching. And if you rely
- 4:48solely on the verbal script to fulfill
- 4:50your plot promise, well, see for
- 4:52yourself. Here is an old video from
- 4:54productivity YouTuber Ali Abdaal. Let's
- 4:57hover over the video and see what
- 4:58autoplays.
- 5:01Without the title, we'd have no idea
- 5:04what this video is about. For all we
- 5:05know, he could be about to break into an
- 5:07interpretive dance. And even with the
- 5:09title, there's no visual clue that he's
- 5:11talking about websites, no indication
- 5:13that he's going to cover the value that
- 5:15we're interested in. Let's compare that
- 5:17to a newer video of his.
- 5:26Even without sound, we still get a sense
- 5:29of what the video is about. There are
- 5:31books on screen, there are different
- 5:32categories being introduced. We're
- 5:34getting all that in only 5 seconds
- 5:37without a single word being said. So,
- 5:40while your first 5 seconds don't have to
- 5:42match your title and thumbnail word for
- 5:44word and pixel for pixel, just make sure
- 5:46they're close enough to assure your
- 5:48viewers that your TNT wasn't clickbait
- 5:50and that they will receive what they
- 5:52clicked for. And speaking of clicking
- 5:54things, now would be a great time to
- 5:56well, you know the rest. After you have
- 5:58your first 5 seconds planned out, you're
- 6:01ready to move on to the rest of your
- 6:02intro. And this is where things start to
- 6:05get a little tricky because no matter
- 6:06what you share in, the rest of your
- 6:08intro should contain the same three core
- 6:11ingredients. Any necessary context and
- 6:13setup, at least one curiosity gap, and
- 6:16your unique service proposition. We'll
- 6:18get to that in a bit. These three
- 6:20ingredients can show up in any order,
- 6:22but they all need to be there. And they
- 6:24all need to be there fast. You see,
- 6:26there's this metric I like to use called
- 6:28time to value. Essentially, after a
- 6:31viewer clicks on a video, how long does
- 6:33it take until they receive some of the
- 6:35value they clicked for? In the Ali
- 6:37Abdaal example we looked at before, how
- 6:38long does it take until he mentions the
- 6:40first book? In this video that you're
- 6:42watching right now, how long does it
- 6:44take until you receive tangible piece of
- 6:46intro information? The longer the time
- 6:49to value, the more impatient the viewer
- 6:51becomes and more likely they are to just
- 6:53click off. And the number one culprit
- 6:56behind a bloated time to value? Too much
- 6:58context. Now, don't get me wrong,
- 7:01context is important. It sets up the
- 7:03what of your video and often the why
- 7:06behind it. Bringing your viewer up to
- 7:07speed so they can better appreciate the
- 7:09rest of your video. But if you
- 7:11front-load all of your context all at
- 7:13once all the very beginning of your
- 7:15video, you risk losing your viewers
- 7:17before they ever get hooked. So, to
- 7:20avoid this, the best creators in the
- 7:21world are masters of establishing just
- 7:24enough context to get their viewers to
- 7:25care, filling in additional information
- 7:27as needed later on in their video. Let's
- 7:30return to Mark Rober's video to see how
- 7:32he does this.
- 7:33>> This is me on top of a speeding train,
- 7:35and this is me in a hot air balloon to
- 7:37answer some of the most debated science
- 7:39questions on the internet.
- 7:40>> In just one sentence, Mark has
- 7:42established the purpose behind why he's
- 7:44taking on these stunts to begin with, to
- 7:46answer highly debated science questions.
- 7:49That's all the context we need to get on
- 7:51board. So, consider what information you
- 7:53truly need the viewer to know from the
- 7:55very beginning. What's the minimum
- 7:58amount of context you can provide to get
- 8:00the viewer to care? Be ruthless with
- 8:02your edits. Because when it comes to
- 8:03length, the most effective intros are
- 8:06only 45 seconds long or less. And we
- 8:09haven't gotten into the most important
- 8:11intro ingredient of them all, curiosity
- 8:14gaps. A curiosity gap is the gap between
- 8:16what we currently know and what we want
- 8:18to know, and it's one of the most
- 8:19powerful drivers of human behavior.
- 8:22Because as humans, our brains are
- 8:23biologically wired to crave closure. But
- 8:26so when we're presented with an
- 8:28unanswered question or an unfinished
- 8:29story, it creates this mental itch. And
- 8:32the only way to scratch that itch is to
- 8:34stick around to get the answer. As a
- 8:36result, creating a strong curiosity gaps
- 8:39in your intro is one of the single most
- 8:40effective ways to increase a video's
- 8:42retention. Introducing questions that
- 8:44can only be resolved by watching the
- 8:47rest of the video. Let's watch the rest
- 8:49of Mark Rober's intros to see how he
- 8:50opens not one, not two, but three
- 8:53different curiosity gaps in the span of
- 8:56just 36 seconds. See if you can spot
- 8:58them.
- 8:58>> For example, my hot air balloon pilot
- 9:00here says he can land me anywhere I
- 9:02want, and yet there's nothing here that
- 9:04resembles a steering wheel. Which begs
- 9:05the question, how do you actually steer
- 9:07these things?
- 9:08>> So, we steer it
- 9:09>> And now I'm on top of the TRAIN TO LEARN
- 9:11ONCE and for all why do you land in the
- 9:13same spot IF YOU JUMP INSIDE THE TRAIN,
- 9:15BUT NOT IF YOU JUMP ON TOP OF THE TRAIN.
- 9:17But I'm not stopping there.
- 9:20Because today we're going to investigate
- 9:21five more physics and engineering
- 9:23puzzles using simple demonstrations as
- 9:25we go. Because our goal by the end of
- 9:27this video is not for you just to know
- 9:28the right answers, but more importantly
- 9:30for you to understand why they're the
- 9:32right answers.
- 9:33>> Did you catch all three curiosity gaps?
- 9:35Let's identify them, and more
- 9:37importantly, break down how Mark opened
- 9:40each one. The first curiosity gap is,
- 9:43how do you steer a hot air balloon? The
- 9:45gap starts with the contradiction. Mark
- 9:47claims that the pilot can land anywhere
- 9:49he wants, but then points out the
- 9:51seemingly conflicting information that
- 9:53there is no steering wheel. That
- 9:55unexpected disconnect triggers our
- 9:57brains to go, wait, what? How does it
- 9:59work then? Mark follows that up by
- 10:01asking the question out loud himself. By
- 10:04verbalizing the question, he plants it
- 10:06clearly in the minds of his viewers,
- 10:08prompting us to have the same question,
- 10:10too. And as a cherry on top, the pilot
- 10:12starts to answer, but then is cut off.
- 10:15Now we know that the answer is coming,
- 10:17but we just don't have it yet. And by
- 10:19this point, even if we couldn't care
- 10:21less about hot air balloon steering a
- 10:22minute ago, now we need to know. Through
- 10:25contradiction, verbalization, and
- 10:28interruption, Mark makes the curiosity
- 10:30gap stick in our minds like a splinter.
- 10:32Mark also uses verbalization to open his
- 10:34second curiosity gap.
- 10:36>> Why do you land in the same spot if you
- 10:37jump inside THE TRAIN, BUT NOT IF YOU
- 10:39JUMP ON TOP OF THE TRAIN?
- 10:41>> But you don't need to propose a big
- 10:43mystery in order to evoke curiosity. And
- 10:45in fact, Mark's last curiosity gap is
- 10:48the simplest of them all. By merely
- 10:51promising us that there are five more
- 10:53physics and engineering puzzles ahead,
- 10:54even showing us visual hints as to what
- 10:56they might be, he inherently prompts us
- 10:58to wonder, what are the other puzzles,
- 11:01and what will their answers be? This
- 11:02question, along with the other two Mark
- 11:04introduced, gives us almost no choice
- 11:07than to keep watching to get the
- 11:08answers. So, as you plan out your own
- 11:10intro, ask yourself, what questions can
- 11:13you introduce? What contradictions,
- 11:15interruptions, or teases can you
- 11:16incorporate? And what promises can you
- 11:19make now that you can pay off later? And
- 11:21if you're having trouble coming up with
- 11:22strong curiosity gaps, I have some bad
- 11:25news for you. Your core video idea might
- 11:28just not be interesting enough in in
- 11:30first place. Because good curiosity gaps
- 11:32don't appear from just anywhere. They're
- 11:35born from conflict, tension, and
- 11:37transformation. And if your video
- 11:39concept doesn't set the stage for those
- 11:41elements to exist, you have nothing to
- 11:43hook your viewer with to begin with.
- 11:45There's nothing to wonder about, nothing
- 11:47to tease. And that's when using a story
- 11:49planner tool like Spidder Studio can be
- 11:52really helpful. Now, I've been a Spidder
- 11:54Studio partner for almost a full year
- 11:55now, which is kind of crazy to think
- 11:58about. And while I've highlighted many
- 12:00of their features before, I've never
- 12:02shown you this. It's called Story Beats,
- 12:05and it works as a brainstorming partner
- 12:07to help you level up a vague idea and
- 12:09turn it into a concept rich with
- 12:11curiosity potential. Here's how it
- 12:13works. Drop in your video idea, go into
- 12:15Story Beats, and select the type of
- 12:17video you're working on. General works
- 12:19great for most formats. From there, you
- 12:21can start workshopping your idea,
- 12:23flushing out the overarching goal of
- 12:24your video, the character growth you
- 12:26want to show, and the overall theme or
- 12:28message you want to impart. You can edit
- 12:30everything with your own direction. And
- 12:32once you add an element to your idea
- 12:34workshop, Spidder Studio will keep all
- 12:36of your future suggestions aligned with
- 12:38the story you're building. Each story
- 12:40beat you brainstorm can become a
- 12:41potential curiosity gap. And those
- 12:44curiosity gaps will make it easier to
- 12:46not only write a more compelling intro,
- 12:48but also make your video more worth
- 12:50watching in the first place. To workshop
- 12:52more curiosity gaps for your own, use
- 12:54the link in the description to try out
- 12:56Spidder Studio for 14 days free. Spidder
- 12:58Studio is also currently running a
- 13:00limited time offer at the lowest price
- 13:02they've ever offered. So, definitely
- 13:05take advantage of that if you still can.
- 13:07Thank you so, so much to Spidder Studio
- 13:09for sponsoring this video. So, at this
- 13:11point, we've done a lot. We've delivered
- 13:14on the plot promise set by the title and
- 13:15thumbnail. We've established the minimum
- 13:17necessary context, and we've opened
- 13:19strong curiosity gaps. Now, that alone
- 13:22could be the basis of a decent intro.
- 13:24But if you you to cross that line from
- 13:26decent to truly killer, there's one more
- 13:28intro element you need to add, your USP.
- 13:32This stands for unique service
- 13:33proposition, which is just a fancy term
- 13:36for the thing that makes your video
- 13:37special, the reason why someone would
- 13:39watch your video instead of all the
- 13:42others like it. Because now more than
- 13:44ever, in a world of near infinite
- 13:46content, videos have become
- 13:48commoditized. Pick a video on any given
- 13:50topic and is usually easily
- 13:52interchangeable with dozens of other
- 13:54videos on that topic. Many of which are
- 13:56conveniently offered up in the suggested
- 13:58panel. As a result, when watching
- 14:00through your intro, your viewer isn't
- 14:02just deciding whether to watch, they're
- 14:04deciding which version of this topic is
- 14:07the one most worth watching. You know, a
- 14:09USP is how you convince them that the
- 14:11answer is yours. So, how do you do that?
- 14:14Well, while there are a few different
- 14:16ways to establish a USP in your intro,
- 14:18the most common and most powerful ways
- 14:21to do so are expertise, effort,
- 14:24personality, and proof. You can signal
- 14:26expertise by calling attention to your
- 14:28domain experience. Show you have deeper
- 14:31knowledge or authority than the average
- 14:33person talking about your topic. You can
- 14:35do this explicitly, like in this video
- 14:37from Wired, where history teacher
- 14:39answering dictator questions introduces
- 14:41herself like this.
- 14:42>> I'm Professor Ruth Ben-Ghiat. I study
- 14:45authoritarianism. Let's answer some
- 14:46questions from the internet.
- 14:48>> In one sentence, she's established
- 14:50credibility. This credibility increases
- 14:52the perceived value of this video.
- 14:54Because now we know that we're getting
- 14:56information from someone who actually
- 14:58knows what they're talking about. But
- 15:00signaling expertise can also be done
- 15:02implicitly. Dr. Mike doesn't need to
- 15:04detail his medical credentials because
- 15:06the scrubs he's wearing do it for him.
- 15:08And LegalEagle doesn't need to explain
- 15:10his resume because his suit, office, and
- 15:12delivery style signal to you
- 15:14immediately. But maybe you're not a
- 15:16domain expert. That's okay. My own
- 15:18personal favorite way to establish a USP
- 15:21is by showing effort. Because we
- 15:23naturally value things more when we know
- 15:25they took a lot of time, money, or
- 15:27energy to make. This is due to a
- 15:29cognitive bias known as input bias. And
- 15:32you can trigger it by showing the work
- 15:34that went into your video. Big creators
- 15:36do this all the time. Take this video
- 15:38from Mr. Hues Boss. In his intro, he
- 15:41says,
- 15:41>> I'm about to spend $10,000 in the next 4
- 15:44minutes buying the craziest transparent
- 15:46tech on the internet.
- 15:47>> Immediately the video feels more
- 15:49valuable. It feels like a bigger video,
- 15:52a video that's worth more of our time
- 15:54because of the financial investment that
- 15:56went into it. But don't worry, you don't
- 15:57need to drop 10 grand on a video in
- 16:00order to trigger input bias. All you
- 16:02need to do is show how much effort went
- 16:05into your video. Maybe it's by
- 16:06mentioning how many books you read for
- 16:08research, or by showing time lapses of
- 16:10your prep work, or even just by editing
- 16:12in a way that clearly takes skill to
- 16:14pull off. As long as you're doing
- 16:16something that a few others would or
- 16:18could do, you can leverage input bias.
- 16:20And speaking of things that a few others
- 16:22can replicate, the third way to
- 16:24establish a USP is by highlighting the
- 16:26very thing that's most unique to you,
- 16:29your personality. And I know that just
- 16:31be yourself isn't necessarily the most
- 16:33helpful advice in the world, so let's go
- 16:36a little deeper. Your personality is
- 16:38your flavor. It's the tone and energy
- 16:41and lens that your video filters
- 16:42through. And when that specific flavor
- 16:44is up front and clear, it turns your
- 16:46video from just another video to your
- 16:50video. A creator who's absolutely nailed
- 16:52this is Ryan Trahan. Check out the
- 16:54beginning of this video of his titled, I
- 16:57Tried Airport Sleep Pods.
- 16:59>> I developed an unhealthy obsession with
- 17:00sleep pods last year when I went to
- 17:02Japan. Maybe it's because I'm a small
- 17:04man, or maybe it's because they're
- 17:05awesome.
- 17:06>> In the span of just 10 seconds, you know
- 17:08exactly the type of video that you're in
- 17:11for. The tone is goofy and self-aware.
- 17:13The vibe is chaotic in the most lovable
- 17:15way, and the energy is uniquely Ryan.
- 17:19There are many, many videos out there
- 17:21about trying out sleep pods, but only
- 17:23Ryan's can make you feel this specific
- 17:25way, which makes it irreplaceable. Now,
- 17:28personality doesn't have to mean funny
- 17:30or quirky. Maybe your specific flavor is
- 17:33calm and cozy, or skeptical and
- 17:35analytical, or warm and inspirational.
- 17:38Whatever it is, when it's upfront and
- 17:40intentional, it becomes a clear signal
- 17:42of what sets your video apart and
- 17:44establishes your video as not just a
- 17:47source of information or content, but as
- 17:49a unique experience that viewers can't
- 17:51get elsewhere. And finally, when all
- 17:54else fails, the last way to establish
- 17:56USP is through proof. Because in a world
- 18:00where it's more common than ever to make
- 18:02bold claims without the actual payoff to
- 18:04back up those claims, you can signal
- 18:07your video's worth by simply proving
- 18:09that you actually did the thing that you
- 18:11said you would. Take a look at this
- 18:13video from Mike Shake. His title makes a
- 18:15bold claim, but we're all used to people
- 18:17stretching the truth for the sake of
- 18:19clickability. But as soon as we click
- 18:21into the video, we get this.
- 18:23>> This is a sling shot, and this is also a
- 18:27sling shot, but it can punch through
- 18:29concrete blocks.
- 18:35>> Boom, we got proof, baby. Mike isn't
- 18:38just talking or theorizing about the
- 18:40concept. He actually succeeded in
- 18:43building the slingshot. And by seeing
- 18:45that proof upfront, we're now confident
- 18:47that we're not going to be disappointed
- 18:49and that we're going to get that real
- 18:51payoff. Now, some people worry that
- 18:53showing the result early will spoil the
- 18:55story. But in reality, what you're doing
- 18:57is proving to your viewers that there's
- 18:59a story worth sticking around for in the
- 19:02first place. Mark Rober likes to call
- 19:04this principle Jenga storytelling. You
- 19:06see, everyone knows how a game of Jenga
- 19:09ends. The tower falls. It's not a big
- 19:12mystery, but the fun part, the reason
- 19:14why we play, is how it falls. Which
- 19:17blocks get pulled first? When does the
- 19:19tower start to wobble? And what finally
- 19:21causes the whole thing to collapse? The
- 19:24same concept applies to your video. By
- 19:26showing the result early on, by proving
- 19:29that you actually did the thing you
- 19:30promised, you build trust and create
- 19:32anticipation. When it comes to selecting
- 19:34a USP of your own, you're not limited to
- 19:37just one. And if we return one last time
- 19:39to Mark Rober intro, we can actually see
- 19:41that Mark establishes his USP in not
- 19:44one, not two, but three different ways.
- 19:47There's proof when we see him literally
- 19:50standing on top of a moving train.
- 19:52There's effort in the fact that he's
- 19:53traveled to multiple locations and in
- 19:55his stunning and hard-to-capture
- 19:57visuals. And there's even personality
- 19:59with the inclusion of a little scream
- 20:03that embodies the childlike joy and
- 20:04wonder that Mark carries through each of
- 20:06his videos. This USP stacking helps to
- 20:09explain why Mark Rober videos are so
- 20:12dang hard to replicate. When you click
- 20:14into a video of his, it's clear that
- 20:16you're not just getting a video about
- 20:18physics or engineering. You're getting a
- 20:20deeply trustworthy, insanely high-effort
- 20:23Mark Rober video about physics and
- 20:25engineering. A video that you truly
- 20:27can't get anywhere else. The result is
- 20:29an intro that is nearly impossible to
- 20:31click away from. So, as you plan out
- 20:33your own intro, consider what makes your
- 20:36video special. Why would someone want
- 20:38your video over any other they might see
- 20:40in the suggested panel? Because the
- 20:42clearer your USP, the easier it is for
- 20:44your viewer to keep watching. At this
- 20:47point, you've laid out all of the
- 20:48essential building blocks for a killer
- 20:50YouTube intro. You fulfilled the plot
- 20:52promise made by the title and thumbnail,
- 20:54and you provided context, created a
- 20:56curiosity gaps, and established your
- 20:58USP. The ingredients for a killer
- 21:00YouTube intro are all there. But just
- 21:02like any recipe, even the best
- 21:04ingredients can be ruined if they aren't
- 21:06put together in the right way, which
- 21:09brings us to the fourth and final step
- 21:11in making a killer YouTube intro to blow
- 21:13up your channel, front-loading the
- 21:15viewing experience. Because as much as
- 21:17we've been talking about your intro
- 21:18meeting the promises set by your title
- 21:20and thumbnail, your intro also makes
- 21:22promises of its own. You see, your intro
- 21:25serves as a proxy by which viewers can
- 21:28determine whether or not it's worth
- 21:30investing their time watching the rest
- 21:32of your video. In other words, they
- 21:34judge the entire rest of your video
- 21:36based on what they see in the intro.
- 21:38This means that if your video includes
- 21:40stunning visuals, custom animations, or
- 21:43anything else you associate with a
- 21:44quality video later on in the video, but
- 21:47those elements don't show up in your
- 21:49intro, your viewer may never know they
- 21:52exist. And they may therefore assume
- 21:54that the quality of your video is worse
- 21:56than it actually is. So instead,
- 21:59front-load your quality. Lead with all
- 22:01you've got. If you use multiple types of
- 22:03footage throughout your video, reflect
- 22:05that same visual variety early on. If
- 22:08you have a cool custom animation later
- 22:10on, make a shorter version to place in
- 22:12your intro. It may even be helpful to
- 22:14annotate your script line by line with
- 22:16what the viewer will see. Some YouTubers
- 22:19organize this as a T-sheet. I like to
- 22:21simply make comments directly into my
- 22:23script. But no matter how you organize
- 22:25it, ask yourself, what are your viewers
- 22:27hearing with their ears and what are
- 22:28they seeing with their eyes? These
- 22:30annotations will help inform your shot
- 22:32list, ensuring you're capturing the
- 22:34right footage and making the right edits
- 22:36to create a viewing experience that's
- 22:38just as intentional as the words you're
- 22:40saying out loud. Because on YouTube,
- 22:42watch time isn't expected, it's earned.
- 22:45And if you assume that viewers will get
- 22:47it as long as they keep watching,
- 22:49chances are they won't. Now, I know that
- 22:52this all may seem like a lot of work for
- 22:54only a 20 to 45-second long segment in a
- 22:57video. And you're right, it absolutely
- 23:00is. But it's also worth it. Because if
- 23:03someone clicks off of your intro,
- 23:04they'll never get to see the video you
- 23:06spent so long on making. The video that
- 23:08deserves to be watched. So if there's
- 23:10anything to remember about making a
- 23:12killer YouTube intro, it's define your
- 23:15plot promise first, use the first 5
- 23:17seconds to meet that plot promise, use
- 23:20the rest of your intro to provide
- 23:21context, create curiosity gaps, and
- 23:23establish your USP, and front-load the
- 23:26viewing experience to reflect the
- 23:27quality of the video ahead. If it's
- 23:30helpful, you can even download this
- 23:31guide to reference every time you sit
- 23:33down to plan out an intro. I'll put a
- 23:35link to grab it for free, as well as a
- 23:37link to try out Sprizzy Studio for 14
- 23:39days free in the video description
- 23:41below. And look, if you're feeling a
- 23:43little overwhelmed right now, if it all
- 23:45feels like a lot, you're not alone. This
- 23:48whole YouTube thing that we're doing,
- 23:49it's not easy. I've been making videos
- 23:52for over 4 years now, and I still
- 23:55struggle with my intros. I don't think I
- 23:57know a single person who doesn't. But I
- 23:59think that's maybe part of the beauty of
- 24:01making YouTube videos. There's no such
- 24:03thing as the perfect intro or the
- 24:06perfect video. Everyone's out here just
- 24:08trying their best, learning new things
- 24:10along the way, and applying what they
- 24:12can. And so if it feels hard, it doesn't
- 24:15mean that you're doing it wrong. It just
- 24:17means that you care. And hey, welcome to
- 24:19the club. We need you. So hold on to
- 24:22that passion, and let it carry you
- 24:24forward, because your videos deserve to
- 24:27be seen by the world. The world just has
- 24:29to make it past your intros first. But
- 24:31if you feel like you're doing everything
- 24:33right, but still not seeing any
- 24:35difference in views, you may be dealing
- 24:37with problems beyond your YouTube
- 24:39intros. So to learn how to fix these
- 24:41seven common, but sneaky mistakes
- 24:43holding most channels back, click here.
- 24:46Otherwise, thank you so much for
- 24:48watching. Like and subscribe if you can.
- 24:50If you need a sign, keep creating, and
- 24:53I'll see you in the next video.
- 25:01>> Mhm.
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