How to Launch a Supplement Brand on TikTok Shop in 2026 (Before You Run Ads) — Transcript
Full transcript
- 0:00There has never been an easier time to
- 0:02launch a supplement company or gummy
- 0:04company than ever before than right now
- 0:07here in 2026 all through using Tik Tok
- 0:10shop. Now, if you're a supplement brand
- 0:12and you're on say Amazon or Meta or
- 0:15Google and you know you're having these
- 0:17channels working and they're doing great
- 0:18and they're producing some revenue and
- 0:20doing a great job with these channels,
- 0:22you're getting your sales in, but you
- 0:23know, you want to boost your sales, you
- 0:25want to scale, you want to grow your
- 0:26company even bigger, you want a new
- 0:28channel, and you also want access to
- 0:30thousands and thousands of creatives
- 0:32that you could potentially test across
- 0:33all your platforms, then Tik Tok Shop is
- 0:36the place for you. and I'm going to be
- 0:37showing you exactly how simple it is to
- 0:40launch on Tik Tok shop. Now, in today's
- 0:42video, uh we're just going to take and
- 0:44select a random supplement brand that I
- 0:46saw here on Amazon. So, today's brand's
- 0:48going to be Arena Max Lion's Mane
- 0:51Myelium. I think that's how you say it.
- 0:52Myelium. And they have a one bottle here
- 0:55for the $59. And then they also have a
- 0:59120 count pack of one. Ideally, I would
- 1:02have done this a little bit differently,
- 1:03like maybe had like a a one pack, a
- 1:05three-pack, a five pack, but they seem
- 1:07to have like where it's like you can
- 1:08hey, get it for 60 capsules, you know,
- 1:10here, or you can get the 120 capsules.
- 1:12But either way, I still think it's a
- 1:14great product. It's got a great look to
- 1:16it, and I think it would work well here
- 1:18on Tik Tok. So, if I was to work with
- 1:20Arena Max and launch them on Tik Tok,
- 1:22I'm going to show you exactly how easy
- 1:24it is. So step one is I would just get
- 1:27the product listed on the Tik Tok shop
- 1:30marketplace. Now I know that sounds
- 1:32really simple and boring, but most
- 1:34people don't even take that first step
- 1:35which is get the product listed on Tik
- 1:38Tok shop. Like we need more products on
- 1:40Tik Tok. Like we have a lot of products,
- 1:42but I don't think we have enough yet. I
- 1:44still think there's so much room to grow
- 1:46here on the Tik Tok shop platform. So go
- 1:48ahead and get registered on Tik Tok
- 1:51shop. You know, get your products
- 1:52listed. deal with all the boring stuff
- 1:55of, you know, just getting registered,
- 1:56which is like, hey, you have to fill out
- 1:58the EIN, you have to fill out bank
- 1:59account details, you have to submit
- 2:02paperwork about your brand, you know,
- 2:04connect all the logistics to your
- 2:06Shopify store to the Tik Tok shop. Just
- 2:08deal with all the boring stuff of
- 2:10getting your store registered and then
- 2:12do yourself a favor and get all your
- 2:14products listed on Tik Tok shop and just
- 2:17make sure that they're listed, people
- 2:18can purchase from them, you're
- 2:20registered and good to go. That is step
- 2:22one of Tik Tok shop before anything can
- 2:24happen. So what I recommend doing is as
- 2:27like right now like after you finish
- 2:29watching this video you know if you're a
- 2:30supplement brand sit down deal with all
- 2:33the boring stuff and go ahead and get
- 2:34your products listed because I promise
- 2:36you there is not a bigger opportunity
- 2:39than right now on like you know using
- 2:41Tik Tok shop for brand growth. I mean,
- 2:43you can just you have thousands and
- 2:44thousands of creatives. You can connect
- 2:46with a ton of creators and you could
- 2:48turn Tik Tok shop into a massive revenue
- 2:50generator for your brand that's super
- 2:52profitable because Tik Tok shop also
- 2:54allows you to select the GMV max that
- 2:58you want. It allows you to basically
- 3:00select the return on investment that you
- 3:02want. Whether you know you're one of
- 3:03these bigger brands that you kind of
- 3:04just want that retail lift and you just
- 3:06want to get sales velocity, you could
- 3:08set it to a GMV max of 2.5x, 3x. Or if
- 3:12you just want profitability, you could
- 3:13also set it to a 5x, 6x. You might not
- 3:16get as much sales volume, but you'll
- 3:17also see profitable sales doing that. So
- 3:20just go ahead, get your shop registered,
- 3:22get your products listed, and once
- 3:24everything's listed on shop, here's the
- 3:26next thing that you're going to want to
- 3:27do. You're going to want to sign up for
- 3:29a account. Now, I will link below in the
- 3:33description a link to Kroova. Uh, feel
- 3:35free to click that, get signed up, book
- 3:37a call with them. So, once you have your
- 3:39Tik Tok shop set up, the next thing you
- 3:41want to do is get on KUVA. Now, KUVA is
- 3:44a third-party software that you can
- 3:46basically utilize to map out all of your
- 3:49Tik Tok shop strategies for your brand.
- 3:52Why I like KUVA specifically is it
- 3:55allows you to directly attack your
- 3:57competitors, which sounds like messed
- 3:59up, but at the end of the day, a lot of
- 4:01these top creators are working with
- 4:02different brands. So, it's not really
- 4:03like anything malicious, but you can
- 4:05also talk to those creators, get them to
- 4:07start promoting stuff for your brand as
- 4:09well, so you can start seeing success.
- 4:11And sometimes creators just get a little
- 4:12bit burned out to with brands that
- 4:14they're working with, like they already
- 4:15hit like a cap. So, they're always
- 4:17looking for new brands to promote and
- 4:19new opportunities to promote. So, we're
- 4:21in the supplement space. So, what we're
- 4:22going to do here is we're going to look
- 4:24up um let's go to health, right? Cuz
- 4:26we're in the supplement space. And we're
- 4:27going to go to micro ingredients. Right
- 4:29now, Micro Ingredients does 2.3 million
- 4:32in GMV uh per month. So, they're killing
- 4:35it. They're a big supplement brand. They
- 4:37have a 2.3 million GMV. I mean, is
- 4:40crazy. I mean, it just shows you the
- 4:41returns that you can potentially get on
- 4:43Tik Tok. It's insane. We're going to go
- 4:45down here. And what I would do if I were
- 4:48this brand of Arena Max, I would go here
- 4:51and I would click here's a list of all
- 4:53their creators. I would go to save list
- 4:56and I would choose a GMV range of say
- 4:592,000 and up. Well, their 30D GMV proves
- 5:02how much money they're selling, how much
- 5:04money they're making with the brand, how
- 5:05much GMV are they bringing in. Do they
- 5:07have a good sales record? Because the
- 5:10only creators that you want to attract
- 5:11and bring on for your brand is creators
- 5:14that have a good sales record. You don't
- 5:16want to accept creators that are doing
- 5:17maybe like $5 $600 in GMV and below
- 5:20because they're a little bit higher
- 5:22risk. And I want to make sure that you
- 5:24guys like every single sample request
- 5:25you send out is connected to the best
- 5:27possible creator that can yield you the
- 5:29highest return for that sample request
- 5:32that you sent out. So you really want to
- 5:33go with like trusted creators that have
- 5:36over a,000, 2,000, 5,000 GMV, whatever
- 5:39you guys are searching for. I recommend
- 5:41doing 2,000 GMV and up and uh just
- 5:44connecting with those creators, sending
- 5:45them samples because they're they're
- 5:47usually the best to work with, super
- 5:49responsive, and they'll pump out a lot
- 5:51of videos, uh they usually have a good
- 5:53audience, and they have a good sales
- 5:54record, so they'll start generating you
- 5:56some sales. But, you know, there's also
- 5:57the other caveat where um if it's like a
- 6:00creator that does like maybe $600 or
- 6:02$700, $900 and you know, they're sending
- 6:04you over their email, their WhatsApp,
- 6:06they really want to work with you,
- 6:08they're really hungry to create videos,
- 6:09also give those people a chance, too,
- 6:11because they can really help you build
- 6:12that video volume that you need in the
- 6:14beginning. So, what I would first do is
- 6:16I would go here. I would do 2,000 GMV in
- 6:19the last 30 days, and that's 2,435
- 6:21creators with a proven sales record. And
- 6:24then you make the list micro ingredients
- 6:292K GMV 2K plus GMV. And then you just
- 6:33create the list and you save that list.
- 6:36So let's save it. And boom. Now we have
- 6:39effectively uh taken the list of like
- 6:41all of their top performers and now we
- 6:43can reach out to them with our products
- 6:45as well. So, that's only one way that
- 6:47you can um you know, like start to
- 6:50connect with creators through CUVA. And
- 6:52I think it's one of the strongest ways
- 6:53too because again, all of these
- 6:55creators, you know, they're creating
- 6:56content for all these different brands.
- 6:58They have all these different
- 6:59opportunities. Some brands say no, some
- 7:01brands say yes. So, they're always
- 7:03looking for new brands to connect with
- 7:04so they can get those higher commissions
- 7:06so they can make more money, promote
- 7:08different products, or maybe they just
- 7:09want to test out your products. So,
- 7:11don't look at it as anything malicious.
- 7:12just look at it as like, hey, these
- 7:14creators are promoting a wide variety of
- 7:16brands, so um we're just connecting them
- 7:18with our brand, seeing if they're a good
- 7:20fit, and uh get them working for us as
- 7:22well, and you know, like add that in as
- 7:24well, so they can make more money with
- 7:25us and other brands as well. So that's
- 7:27just a way that I like to do it is um
- 7:29you could go directly to um other
- 7:32supplement companies and uh you know,
- 7:34connect with their creators, their top
- 7:36creators, and uh get them promoting
- 7:37stuff for your brand. So again, we also
- 7:39have Goalie down here. Uh, I would
- 7:41recommend like, you know, targeting some
- 7:42of Goalie's creators, Physicians Choice
- 7:44creators, Top Looks Nutrition's
- 7:46creators. And I would go and I would
- 7:48just like uh basically just take like
- 7:50all their top creators and start
- 7:51creating outreaches and automations for
- 7:53them to promote our neutropic brand and
- 7:55uh just start with that to get that
- 7:57video volume out there. Now, once uh now
- 8:00once you've taken those lists, what you
- 8:02want to do is um you want to head into
- 8:05outreach and automations. Now, as you
- 8:07can see here, we have some outreaches
- 8:09and automations that I've been making
- 8:10for uh just one of the brands that I
- 8:12work with. And uh so all you'd want to
- 8:14do is uh create an automation, right,
- 8:17for the brand. And then you'd want to go
- 8:19to saved lists, right? And then let's
- 8:21just say we do um let's just say we do
- 8:26micro
- 8:28ingredients,
- 8:32right? Next
- 8:352K GMV. And there's our list of uh 2400
- 8:39uh creators. So, we're going to want to
- 8:41select that. Go to next. And then bam.
- 8:44Then we could then tailor out uh the
- 8:46invitation message, right? So, we can
- 8:48add in a uh a subject line. We could add
- 8:52in an invite message. We can select the
- 8:55product we want to send to them. We can
- 8:58select the commission we want. And uh
- 9:01from there, we can just set up the
- 9:02outreach for them. And then you just
- 9:05process the campaign through and bam,
- 9:07you're good to go. And you're basically
- 9:09sending out uh 50 to 150, sometimes 300
- 9:13invites from that campaign per day uh to
- 9:16reach that list of creators. So, yep,
- 9:19that's basically what you what I would
- 9:20do if I was working with that brand is
- 9:22first thing I would do is uh just see
- 9:25who's already winning in the supplement
- 9:27space, right? see who's already winning
- 9:29in the supplement space on Tik Tok shop
- 9:32and I would um just reach out to their
- 9:35top creators, get them connected with
- 9:37our products and get them producing
- 9:39videos uh with our products and I would
- 9:41send them over um sample requests and
- 9:44get them connected with our brand. It's
- 9:46basically how I would get started with
- 9:49this company right here, Arenamax. I
- 9:50would first, you know, super simple,
- 9:52keep it simple, get them listed on shop.
- 9:54Once they're listed on shop, get the
- 9:56Kroova account. And then once you get
- 9:58that KUVA account, get on CUVA, find
- 10:01other supplement brands, see what
- 10:02they're doing, see where their top
- 10:04creators are, and create automations
- 10:05that connect those top creators with
- 10:07your products and start getting that
- 10:08video volume for your products. Now, the
- 10:11next question comes in. How do you get
- 10:14uh the creators to do more videos for
- 10:16your products? And the key to doing this
- 10:18is you want to get them off platform.
- 10:21you want to have like two things that I
- 10:24do. So, one is utilize your organic
- 10:27account. Like once someone asks for a
- 10:29sample request, uh firstly, make sure
- 10:32they're a good fit. Make sure they get
- 10:33solid views. Make sure that they're a
- 10:36good fit for your company. Make sure
- 10:38they're um they just look on point. They
- 10:40look good. They have that good sales
- 10:42volume. And then go ahead and approve
- 10:43that request. And then from there, you
- 10:45want to create some automations within
- 10:48CUVA to basically um connect with them.
- 10:52Be like, "Hey, what's your what's up?
- 10:54What's your email? I would love to stay
- 10:55in touch with you and uh potentially
- 10:57send you over more products or let you
- 10:59know about my creator program." just
- 11:00create some kind of incentive for them
- 11:02to give you that point of contact
- 11:05because once you have that point of
- 11:06contact, you can basically negotiate
- 11:09them with them and like convince them to
- 11:10make more videos uh you know to help
- 11:13give them better commission because
- 11:14usually for creators like if creators
- 11:16want to earn a lot of commission with
- 11:18the brand u and they do one or two
- 11:20videos and they don't see much sales,
- 11:22they're going to just you know toss out
- 11:23your product. they're not going to be
- 11:24motivated by it and uh you just turn
- 11:27into like another sample and yeah, you
- 11:29get your two videos, but that's not what
- 11:31we want. We want to maximize how many
- 11:33videos and we want to really show the
- 11:34creators the opportunities that we have
- 11:37working with our brand. So, what you
- 11:40want to do is you want to get them off
- 11:41platform. You want to convince them to
- 11:42make more videos so they can truly see
- 11:45uh before they like throw out your
- 11:46product or like give up on your product
- 11:48if it's a great fit, if it's a great
- 11:50opportunity. If you're running GMV Max
- 11:52ads and you send them over like and you
- 11:54tell them to create like 15 videos for
- 11:56your products, it's going to be very
- 11:58hard for them to not see some results
- 12:00and sales. And from there you can
- 12:01convince them, hey, do more videos, do
- 12:04more videos. And if you have a couple
- 12:05creators that are performing really
- 12:07well, um you could try to get those ones
- 12:09retained for your brand and even
- 12:11potentially pay them per video or um get
- 12:15them a better commission and find like a
- 12:17different incentive to keep them
- 12:18creating content for you consistently.
- 12:20But you want to have like point of
- 12:22contact with your creator so you
- 12:23convince them to make more videos so you
- 12:25can see if it's a good fit for your
- 12:27brand and also help out with getting
- 12:28that video volume to get you off the
- 12:30ground. And I would try to aim for
- 12:32getting five to 15 videos per creator.
- 12:35Like if you can only get three, that's
- 12:37great. Take what you can in the
- 12:38beginning because you really want that
- 12:40video volume in the beginning. Then from
- 12:42there, I would keep just repeating that
- 12:44process of like with every creator you
- 12:46connect with, try to get them off
- 12:47platform and start building up your
- 12:49WhatsApp uh and your rolodex and your
- 12:52basically your CRM of creators that you
- 12:55have off platform. Now whether that's
- 12:57you have them on WhatsApp, a Discord
- 13:00group, um email, phone number, I
- 13:03recommend WhatsApp personally, everybody
- 13:05has WhatsApp and it's uh it's been great
- 13:07and it's worked well for me. So um I
- 13:09recommend using WhatsApp. everybody has
- 13:11it. Um, but yeah, you really want to
- 13:12build your own WhatsApp of having like
- 13:1510, 20, 30, 40, 50 creators. Like your
- 13:18whole goal with KUA, and this is just
- 13:20like my opinion, is you want to have
- 13:22access to every single creator that has
- 13:26requested a sample. I mean, case in
- 13:28point, I mean, with the brand that I
- 13:30launched and work with, I didn't know
- 13:31these things the beginning. I didn't
- 13:33know until like maybe uh two or three
- 13:35months in. And then from there, I've
- 13:37been just trying to get point of contact
- 13:38with every single one of our creators
- 13:40because from that point of contact, you
- 13:43can convince them to make more videos
- 13:45for you. Uh you can help them like see
- 13:47the opportunity that it is with your
- 13:49shop, help them make more money, help
- 13:51the company get more video volume so
- 13:52they can scale as well. And it just
- 13:55really helps out the creator. It helps
- 13:56out your brand. And also, if a creator's
- 13:59video just blows up, you can also
- 14:01contact them, be like, "Hey, make 10
- 14:03more videos in this format. We'll pay
- 14:05you XYZ." Or, "Hey, can you create uh 10
- 14:07more videos for us? We'll give you a
- 14:08better commission or we'll send you a
- 14:10new product." Like, you want that point
- 14:12of contact for um just helping get that
- 14:15video volume out there. And then if one
- 14:18video blows up, it basically allows you
- 14:20that point of contact to uh just get
- 14:23those like more videos from them so you
- 14:25can continue to scale your Tik Tok shop.
- 14:27So, and then also in the beginning, this
- 14:30will be my last point and then we'll
- 14:31wrap up is uh in the beginning your goal
- 14:34is video volume. So, do not turn on a
- 14:37single ad. Do not run any GMVAX ads.
- 14:40First thing you want to do is just seed
- 14:42out your product. You want to have like
- 14:4450 sample requests, 30 to 50 sample
- 14:46requests over a uh well, I guess your
- 14:48first month and a half. You want to send
- 14:50out like 50 sample requests, 60 sample
- 14:54requests to top creators that you think
- 14:56will be a good fit for your brand. I
- 14:58know it's a bit of an investment in the
- 14:59beginning, but I promise you with Tik
- 15:01Tok shop, you will make that money back.
- 15:03Um, and that's just to get the video
- 15:05volume out there. And then use the
- 15:07strategies that I talked about. Send out
- 15:09the 60 samples. From those 60 samples,
- 15:11get as many WhatsApps and points of
- 15:14contacts that you can with every single
- 15:16one of those creators and then try to
- 15:18convince each of those creators to
- 15:20create for you five to 10 videos from
- 15:22there. All right? I mean, think about
- 15:24it. If you can get each of those
- 15:25creators to do five videos for you, you
- 15:27now have 60 creators that you have their
- 15:30phone numbers, right? And then let's
- 15:32just say each of them do on average
- 15:34three videos, right? So 6 12 18. That's
- 15:37180 to 250 videos from just seating out
- 15:4060 samples. From then you could turn on
- 15:43your GMV Max ads and you could start
- 15:45like really boosting and juicing up your
- 15:48Tik Tok shop. So you can start seeing
- 15:50like you know what's your CPA. Um you
- 15:54can start like understanding a little
- 15:55bit more of the metrics of like uh how
- 15:57this is going to impact the finances of
- 15:59Tik Tok shop. And then from there,
- 16:01that's going to also boost that those
- 16:03250 to 180 videos have in the ecosystem.
- 16:07So now the creators going to be seeing
- 16:08more sales. They're going to be more
- 16:10incentivized to create more videos.
- 16:12You're going to start seeing who your
- 16:13top performers are. You're going to
- 16:14start seeing the sales come in at a
- 16:16profitable target for your brand and
- 16:18start understanding your finances so you
- 16:20can make those financial data driven
- 16:22decisions to make Tik Tok shop
- 16:24profitable for your brand or if you just
- 16:26want to explode it depending on the
- 16:27different strategy that you want for
- 16:29your brand.
- 16:30And then from there, it's just kind of
- 16:32like a rinse and repeat process of
- 16:34scaling your ads, and then getting more
- 16:37creators, more videos, and little by
- 16:39little, you can eventually get to, you
- 16:41know, 5,000 videos out there in
- 16:44circulation, a rolodex of 500 creators,
- 16:47and then you're doing like 50 to 100,000
- 16:49in GMV. But again, that takes time month
- 16:52over month, and you want to keep getting
- 16:53more videos out there. But if you follow
- 16:55this proven system, by the end of the
- 16:58year, you should have at least like man
- 17:012 to 5,000 videos out there and you're
- 17:04just doing win like you're winning on
- 17:06Tik Tok shop doing like 50 to 100K a
- 17:08month just with this simple strategy.
- 17:10But it all starts with getting your
- 17:13products listed on shop. So, um that's
- 17:17pretty much it for this video. Hope you
- 17:19guys uh learned something new. Uh we're
- 17:21new here. Uh, this is my first video on
- 17:23the channel, so make sure to hit that
- 17:25subscribe button and, uh, check out KUVA
- 17:27down below, use my affiliate link. Um,
- 17:30you know, KUA's helped me out and my
- 17:32brand a lot, and uh, it's helped out a
- 17:34lot of the brands that I'm going to be
- 17:35working with in the future. Um, just
- 17:37some ones that I've signed up recently
- 17:39that I'm working with. Um, and I'm I
- 17:42guarantee you it will help your brand as
- 17:44well. And we've only started getting
- 17:45into uh, scratching the surface of
- 17:47what's possible with KUA, but we also
- 17:49then tap into lookalikes. AI search
- 17:52automations. I mean, there's a lot of
- 17:54cool things that you can do with Kroova
- 17:56to explode your brand and connect your
- 17:58brand with a ton of different creators.
- 18:00So, um, yeah, you know, get Croova down
- 18:03below. Book that call. And also, if you
- 18:05need help growing your Tik Tok shop and
- 18:07you're a supplement or a beauty brand or
- 18:10maybe you're a different kind of brand,
- 18:11you're just curious about Tik Tok shop,
- 18:13you want to learn a little bit about it,
- 18:14I would love to work with you, help you
- 18:16out any way that I can. So, just click
- 18:18the link down below, book a call with
- 18:20me. hop on that call and uh we'll map
- 18:23out a Tik Tok strategy for you on the
- 18:25house. I just want to help as many
- 18:27brands as possible. Get on Tik Tok shop
- 18:29and just get rolling on Tik Tok shop
- 18:31because uh you know truthfully there's a
- 18:33lot of people that they don't do it.
- 18:35They overthink it. They complicate it
- 18:36with finances. They try to map out all
- 18:39these strategies. And I really just want
- 18:41people to just get on Tik Tok shop.
- 18:44Start little by little. get your first
- 18:46couple creators and start seeing that
- 18:48success with Tik Tok shop because truly
- 18:51it's an explosive marketplace. It has
- 18:53that viral for you page element that uh
- 18:56you know no other uh company has at the
- 19:00moment that you know there's millions
- 19:01and millions of people scrolling on
- 19:02there and they've just happened to
- 19:04connect a shop link to it and you can
- 19:06utilize that shop link and your products
- 19:08to make man hundreds of thousands if not
- 19:10millions of dollars through Tik Tok
- 19:12shop. So yep, make sure you click that
- 19:14subscribe button. We're going to be
- 19:15posting Tik Tok Shop videos every single
- 19:18week. If you need help with Tik Tok,
- 19:20book a call down below. I would love to
- 19:21help you guys out. And make sure to
- 19:23check out Croova as well. CRUVA is the
- 19:26best platform for Tik Tok shop. But yep,
- 19:28that's pretty much it for this video.
- 19:30Have a great rest of your day, guys. And
- 19:31I will see you in the next
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