How to Know When You're in the Wrong Business — Transcript

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1. 0:00Biz.
2. 0:00>> Biz? Biz, all right, Biz. I'm 25 and I
3. 0:04did 25 million plus selling B2C biz op,
4. 0:07all right? I've lost motivation cuz I
5. 0:08don't think this vehicle can grow three
6. 0:09to 10x, yes. Uh how do I know when to
7. 0:12pivot and which vehicle to express uh to
8. 0:14fully express my potential and skill?
9. 0:16Good question, dude. So, you obviously
10. 0:18understand how to do direct response.
11. 0:20You understand probably how to do
12. 0:21webinars. You probably understand how to
13. 0:22do high-ticket sales teams.
14. 0:24So, you attached uh a really valuable
15. 0:27skill set to a a low-leverage
16. 0:29opportunity. Now, to be clear, you can
17. 0:30make money with doing it, you know, um
18. 0:33no question there.
19. 0:35Uh you know, it's very rare for biz ops
20. 0:37to get over $100 million a year and
21. 0:38typically they don't last
22. 0:40uh because they're arbitrage
23. 0:41opportunities by the very nature, either
24. 0:43by media in terms of like how they're
25. 0:44acquiring customers or by the very
26. 0:46nature of the business opportunity that
27. 0:47they're selling. So, there's just
28. 0:49there's leverage that expands and
29. 0:50explodes for short periods and they kind
30. 0:52of they pop and disappear. So, it's more
31. 0:53of like a it's like a pop-up business
32. 0:55that like disappears and then you have
33. 0:57to pop up another one. That's why people
34. 0:58go from launch to sorry, from offer to
35. 1:00offer to offer. Uh and like no one
36. 1:02outside of the biz op world talks that
37. 1:03way because they talk in products and
38. 1:05businesses, but biz op is about offers.
39. 1:07Um so, that being said, uh you're losing
40. 1:11motivation because you feel like you
41. 1:12can't really build things and I
42. 1:13understand why because you have a churn
43. 1:15factory where you're just selling
44. 1:16customers and many of them aren't
45. 1:17successful because the nature of who is
46. 1:18attracted to a business opportunity in
47. 1:20general. And so, I think that what would
48. 1:22make sense is like you take your very,
49. 1:23you know, good acquisition skills and
50. 1:25tie it to an actual business opportunity
51. 1:27for you to go pursue the the
52. 1:29opportunity. Right? Like the fastest
53. 1:31money you can make is selling ladders,
54. 1:33the biggest money you can make is
55. 1:34climbing them.
56. 1:37Right? Like the fastest money you make
57. 1:39is selling shovels, the biggest money
58. 1:41you make is actually finding the gold
59. 1:42mine. It just takes longer and is more
60. 1:43work.
61. 1:47I think that was pretty deep. That was
62. 1:48profound. All right, let's do the next
63. 1:50one. Sir Kevin, let's rock. If you like
64. 1:53this video and you're a business owner
65. 1:54who wants to break through your current
66. 1:55revenue ceiling, I just sold every
67. 1:56lesson from scaling 10 businesses past
68. 1:5810 million and three businesses past 100
69. 2:00million into a completely free scaling
70. 2:02roadmap that I've used to go from zero
71. 2:04to one, zero to 10, and zero to 100
72. 2:06plus. And so, you can click here and you
73. 2:07can check it out. Again, absolutely
74. 2:09free. And since you're a business owner,
75. 2:10I appreciate you and uh enjoy.