How to intelligently reply to any question when your mind goes blank — Transcript
Full transcript
- 0:00Take a second and think about the last
- 0:02time you got asked a question by someone
- 0:05that you didn't know the answer to.
- 0:07Maybe this was your boss at work. Or
- 0:09maybe this was just a friend or a
- 0:11parent. Maybe you were in an interview
- 0:14and when the question was asked, your
- 0:17mind just went completely blank. And
- 0:20maybe even after the fact, you started
- 0:23thinking about all the different things
- 0:24that you could have or should have said
- 0:27in the moment.
- 0:29If that's you, then you've come to the
- 0:31right place. Hi, if you're new to the
- 0:33channel, my name is Matt and I'm
- 0:35currently working in strategy and ops at
- 0:36Google. And before that, I was a
- 0:38management consultant. Now, today we're
- 0:40going to be talking about a very common
- 0:42issue that a lot of people have, which
- 0:45is what do I say or how do I respond
- 0:49when I don't know the answer and I'm
- 0:51being questioned? And maybe this is a
- 0:53high pressure situation. Maybe there are
- 0:55other people around that are also
- 0:57watching and listening to me and I don't
- 0:59just want to say I don't know or I can't
- 1:02afford to say I don't know. Now
- 1:04obviously if you don't know the answer
- 1:06to a question
- 1:08I don't advocate for acting like you do
- 1:11because it's very easy for people to
- 1:13sniff out the BS. And so if you,
- 1:15especially if this is a situation where
- 1:17maybe you're in an interview and your
- 1:19interviewer knows way more than you
- 1:20about that job, then I always advocate
- 1:25against trying to BS your way through
- 1:27that question. Instead, there are ways
- 1:30in which you can tactfully and
- 1:33confidently let the interviewer know
- 1:35that you don't know the answer. Let's
- 1:38get right into it. So
- 1:41I've put together this flowchart here
- 1:43that I first want to walk you through
- 1:45kind of my thought process whenever I
- 1:47get asked a question. So first thing
- 1:51that should be going through your mind
- 1:52is do I know the answer? Now in an ideal
- 1:56scenario, yes, you know the answer
- 1:58immediately and so you respond. But
- 2:01that's not what this video is about.
- 2:02This video is about if the answer is no,
- 2:05what do you do then? Well, the first
- 2:07thing I always recommend to people is
- 2:10don't panic. And if right off the bat
- 2:12you don't know the answer to something,
- 2:16you should do one of two things. First,
- 2:18you either take a pause, take a moment,
- 2:22take a deep breath. Don't be afraid to
- 2:25spend one, two, three seconds gathering
- 2:29your thoughts.
- 2:31Or you paraphrase and you restate what
- 2:35you just heard.
- 2:36back to the interviewer or whoever was
- 2:40asking that question. And so what this
- 2:42looks like is when someone says, "Oh,
- 2:45Matt, please tell us about the latest on
- 2:49US China relations." And then you
- 2:52respond by saying, "Awesome. Okay, so it
- 2:55sounds like you're asking me about the
- 2:57latest on US China relations. What I can
- 3:00tell you is based on the research, blah
- 3:01blah blah." Another common phrase that
- 3:03you can use to buy yourself a little bit
- 3:06more time is to say something like, "Oh,
- 3:08that's a really interesting question. If
- 3:11I think about it, what comes to mind is
- 3:14X." And so both of these tactics,
- 3:17pausing or paraphrasing, are effectively
- 3:20accomplishing the same goal, which is
- 3:21buying you a little bit more time to
- 3:23think, which is 100% okay. with pausing.
- 3:27I think a lot of people have trouble
- 3:29pausing because we're uncomfortable with
- 3:31silence. But what you have to realize is
- 3:33silence is actually one of the most
- 3:36powerful tools in your communication
- 3:38toolkit. So when you pause instead of
- 3:42forcing yourself to fill the space
- 3:44because you're uncomfortable with
- 3:45silence, what you're actually doing is
- 3:47one, of course, you're giving yourself
- 3:49more time to think, but two, you're also
- 3:52coming across as a little bit more
- 3:54thoughtful. And so just think about the
- 3:57way that I'm using pauses right now.
- 4:00Whenever I pause, that space is actually
- 4:02being filled by the audience's thoughts.
- 4:04It's being filled by your thoughts. And
- 4:06whether you're aware of it or not, you
- 4:08are processing what I'm saying in my
- 4:11pauses. And so it's totally okay to take
- 4:15a pause or you want to paraphrase what
- 4:18you've just heard. And then you want to
- 4:20ask yourself the question, now do I have
- 4:23an answer?
- 4:25And in an ideal scenario, the answer is
- 4:27yes. And so you respond. But let's say
- 4:30that you've done this and you still are
- 4:33kind of stuck and don't know the answer.
- 4:35Or maybe it's just something that you
- 4:37straight up haven't had a lot of
- 4:39exposure to and maybe you only know a
- 4:42very surface level understanding of this
- 4:45topic. Well, then this is where we move
- 4:48to the next step which is first of all
- 4:51we do not say I don't know. Now the
- 4:54reason why you don't want to say I don't
- 4:56know is not because it sounds bad or
- 4:59something but because I don't know is a
- 5:02very loweffort response and it
- 5:06essentially places the burden onto the
- 5:09other person because you're saying I
- 5:11don't know go figure it out or you give
- 5:14me the answer instead even though you're
- 5:16the one that just asked me the question.
- 5:18And so instead, the next time you get
- 5:21asked something that you don't know the
- 5:22answer to, what you should be doing
- 5:24instead is making a hypothesisdriven
- 5:27assertion. Now, that's a lot of words,
- 5:31but let's break it down. A hypothesis is
- 5:34simply an idea that you want to test and
- 5:38a point of view that you take. You take
- 5:41aside fully knowing that you could be
- 5:43wrong, but being totally comfortable
- 5:45with that fact. It's okay to be wrong.
- 5:48We don't need to be 100% right 100% of
- 5:50the time. Even the world's best hedge
- 5:54fund managers are wrong 40 to 50% of the
- 5:57time. They only need to be right more
- 5:59than 50% of the time in order to beat
- 6:03the market. And so the same applies
- 6:05here. You should take the approach that
- 6:06it's okay to be wrong. So what you're
- 6:08going to do is you're going to make a
- 6:09hypothesis driven assertion. Now this
- 6:12last part here, assertion is really
- 6:14critical because an assertion is more
- 6:17powerful than something like a question.
- 6:21So what do I mean by this? Let's say
- 6:24you've been asked what is the lifetime
- 6:26value of our customers? Meaning across
- 6:30the entire life of a customer before
- 6:33they leave us, how much are they
- 6:35spending across all of their purchases?
- 6:38Let's say you don't know the answer to
- 6:39that upfront. Now, one thing you could
- 6:42do is you could say, I'm not sure off
- 6:44the top of my head, do you have any data
- 6:46that I can use to calculate this for
- 6:48you? Now, that's not necessarily bad,
- 6:52but you're still asking them instead of
- 6:55making an assertion. You're asking them
- 6:57for data instead of making an assertion
- 7:00like for example, okay, yeah, we can
- 7:02definitely calculate the lifetime value.
- 7:04I think the way that we should go about
- 7:06this is first we'll need to track down
- 7:08the average life of a customer at our
- 7:10company and then we'll need to look for
- 7:12the dollar value that people are
- 7:15spending across their lifespan and
- 7:17probably average that out as well in
- 7:19order to get the lifetime value. Now I
- 7:21think for that first piece we can get
- 7:23the average life of a customer from our
- 7:26product team and I think also with the
- 7:28dollars spent maybe we can go to sales
- 7:30and understand how much people are
- 7:32spending across their entire life cycle.
- 7:34Do you see how the second way that I
- 7:38spoke about the problem is much more
- 7:40prescriptive and takes a perspective?
- 7:42And I could be wrong about the ways that
- 7:44we should get this data, but it at least
- 7:46proposes a path forward instead of
- 7:48dumping the onus and all of the stress
- 7:52back onto my manager or whoever gave me
- 7:55that question. And so, why do we want to
- 7:58make an assertion? Well,
- 8:01because it's the best approach when we
- 8:03have incomplete information and we don't
- 8:06know what the correct answer is, but we
- 8:08still want to propose a path forward.
- 8:12Making an assertion demonstrates a few
- 8:13things. One is that it demonstrates
- 8:16second order thinking, meaning that
- 8:17you're thinking beyond just the
- 8:19immediate effects. And you're thinking
- 8:22more than just one step ahead. You're
- 8:23thinking two steps ahead. So instead of
- 8:25just thinking, okay, I need to find this
- 8:27data. Where can I get it? You're
- 8:29thinking, okay, maybe I can find this
- 8:31data from here. Maybe I can find that
- 8:33data from there. And if I can't find it
- 8:35from there, then maybe I'll try this
- 8:37other group. So, you're thinking not
- 8:39one, but at least two steps ahead.
- 8:42The second thing is it's demonstrating
- 8:44that you have a can do attitude and that
- 8:46you're just overall a more proactive and
- 8:49initiative taking person, which is
- 8:52always a benefit, especially in the
- 8:54workplace. And so it's a very simple and
- 8:58small adjustment that you can make but
- 9:01will go a long way in terms of your
- 9:03reputation among other people like your
- 9:05co-workers. The third thing is that the
- 9:08reason why an assertion is so powerful
- 9:12is because when for example the question
- 9:15is something that nobody knows the
- 9:16answer to the assertion is inherently
- 9:19valuable because it's providing a path
- 9:22forward. So instead of everyone sitting
- 9:24on their hands and being upset because
- 9:26they don't know the answer to some
- 9:28problem or they can't figure out the
- 9:30solution, you are at the very least
- 9:32taking a hypothesis driven approach and
- 9:34you are at least saying, "Hey, I think
- 9:36we should go in this direction and look
- 9:39at these things to lead us to a
- 9:43solution." Instead of just bringing
- 9:45problems to the meeting, you are
- 9:47bringing a problem, but you're also
- 9:49showing that you thought about a way to
- 9:50potentially find a solution as well. And
- 9:53that is extremely valuable when nobody
- 9:55else has an answer. And it's very easy
- 9:57for everyone else in the room to just
- 10:00bring problems and expect that their
- 10:02boss will figure everything out for
- 10:04them.
- 10:05This leads me to the second part though,
- 10:07which is now that we've established why
- 10:09assertions are so important and why we
- 10:12should make an assertion when we don't
- 10:14know the answer, but maybe we have an
- 10:17idea of how we might find an answer is
- 10:20how do we do it and what are the key
- 10:22principles that we should keep in mind
- 10:24when we're making an assertion. Well,
- 10:26there's three that I want to highlight
- 10:27today. The first is that the assertion
- 10:29should be actionoriented. And so like
- 10:32the example that I gave earlier with
- 10:34looking for the data required to
- 10:35calculate the lifetime value of your
- 10:37customers, the assertion should always
- 10:40include some kind of next steps or
- 10:43proposed next steps that you or someone
- 10:46else on the team can execute on pretty
- 10:47much immediately. And so that's going to
- 10:50be very powerful because you want to
- 10:51move things forward. Second is it has to
- 10:54be logical. So even though you might not
- 10:56have the right answer or you might not
- 10:58know if for example the that data that
- 11:00you're looking for is the right data to
- 11:02look for it is at least logical because
- 11:04you're demonstrating that you understand
- 11:06okay in order to calculate lifetime
- 11:08value you're probably going to need two
- 11:09types of data. One is going to be time
- 11:11related and the other is going to be
- 11:13dollar value related. And so maybe the
- 11:15specific metrics you picked weren't the
- 11:17right ones, but at least logically it
- 11:20made sense why you were proposing to
- 11:22look after those pieces of data. The
- 11:25last thing though is you want it to be
- 11:27backed by your own personal conviction.
- 11:30And again, this is where you need to be
- 11:32confident in your approach. And even if
- 11:36you know that you might be wrong, it is
- 11:39you that is the one proposing it. And so
- 11:41it's very important when you make an
- 11:43assertion that you deliver it with
- 11:46confidence and personal conviction
- 11:49because if you don't even seem like you
- 11:51believe what you're saying, then how can
- 11:53you expect that other people are going
- 11:55to also believe in what you're saying,
- 11:59right? It just doesn't make sense for
- 12:01them. And so remember, actionoriented,
- 12:04logical, and backed by your own personal
- 12:06conviction is going to be key when you
- 12:09are making a hypothesisdriven
- 12:11assertion. Now, the last thing I want to
- 12:13talk about is different ways to actually
- 12:16respond when you don't know the answer
- 12:17to something. And we're going to talk
- 12:19about an example from an interview when
- 12:21you get asked a question that you don't
- 12:22really know the answer to. I already
- 12:24talked about an example from a work
- 12:25context. And then we'll also talk about
- 12:27an example from maybe a more personal
- 12:29context. And so starting with the
- 12:32interview context, let's say for example
- 12:34that you got asked by someone, what
- 12:36might be the reason that sales of our
- 12:39product are declining? And right off the
- 12:41bat, they haven't really given you any
- 12:42information. And so you're a little bit
- 12:44lost. It's a very vague question. And
- 12:46you don't really know what the right
- 12:48answer is. And realistically, they're
- 12:51not going to expect you to know the
- 12:52right answer either. but they're still
- 12:53expecting you to think through some kind
- 12:56of a structure and an approach to how
- 12:58you would get to the bottom of that
- 13:00problem. And so one way that you could
- 13:02answer this by giving a hypothesisdriven
- 13:04assertion is to say, "Hey, so I think
- 13:08given that we don't have a ton of
- 13:09background information, but we know that
- 13:11sales are declining. I'd need to look
- 13:13into anything that influences the price
- 13:15of our products, as well as anything
- 13:17that influences the quantity of our
- 13:18products because sales at the end of the
- 13:20day is price times quantity." And so
- 13:22underneath price, I'd like to understand
- 13:25first of all, has the pricing of our
- 13:26products been consistent throughout the
- 13:28years or are they coming down for some
- 13:30reason? If so, why? Um, also, what are
- 13:32our competitors pricing their products
- 13:34at? Is there some kind of a price war
- 13:36going on? Are they cutting their prices
- 13:38dramatically to try and undercut us?
- 13:40Things like that. On the quantity side,
- 13:41I want to understand X, Y, and Z. And
- 13:43you continue talking about different
- 13:45things that you would propose looking
- 13:48into in order to figure out what the
- 13:50actual problem is. and ultimately get to
- 13:52a solution. And so you see how even
- 13:54though I don't know what the answer is,
- 13:57I am answering in a way that
- 13:58demonstrates that I'm being thoughtful
- 14:00and I'm thinking about potential root
- 14:02causes and I'm also proposing ways in
- 14:04which we can go and figure out whether
- 14:06or not this is actually a problem or
- 14:08what's driving that problem. And so now
- 14:11let's take an example from a personal
- 14:13context. So, let's say, for example,
- 14:15that someone is asking you, "Hey, what's
- 14:17the deadline for submitting applications
- 14:19to get your visa approved?" And let's
- 14:21say right off the top of your head,
- 14:23you're like, "What the heck? Of I don't
- 14:25know. I'm not keeping track of the the
- 14:27deadlines here." But instead of just
- 14:30being like, "Oh, I don't know." which
- 14:32doesn't really help your friend or
- 14:34whoever was asking you that question
- 14:35out. What you can do instead to be a
- 14:37little bit more helpful is to say,
- 14:38"Look, I'm not really sure, but given
- 14:40that historically I know people get
- 14:41their visas approved in the fall, I
- 14:43would assume that the application
- 14:44deadline is somewhere a few months
- 14:46before that, maybe in the summer. And so
- 14:49I know that ex person or our mutual
- 14:51friend who recently applied would
- 14:54probably be a better person to talk to.
- 14:55Why don't you go talk to them and I'm
- 14:57sure they can help you out." So even
- 14:58something as small as that is very
- 15:00solutionoriented as opposed to being a
- 15:02problem oriented. And you're giving that
- 15:04person a way to go figure out the answer
- 15:07to the problem. Even though you don't
- 15:09know the answer, you're still providing
- 15:10value to them. And so you see the
- 15:12difference here between being problem
- 15:13oriented and solutionoriented in your
- 15:16responses. If you do, this is going to
- 15:18be a huge unlock for you. And if you can
- 15:21just apply this solutionoriented mindset
- 15:24to your life and all your interactions
- 15:26with people, what you'll find is that
- 15:28people are going to find you very
- 15:30helpful as a person. They're going to
- 15:31appreciate you more and ultimately
- 15:34you're going to have a better reputation
- 15:36and get what you want out of life in
- 15:39general, not just your career.
- 15:42But all that is to say, today we've
- 15:44talked about how to answer a question
- 15:48that you don't know the answer to. and
- 15:50still provide value. And if you can
- 15:52apply the practice of making
- 15:55hypothesisdriven assertions and
- 15:57solutionoriented answers to any
- 16:00situation, whether it's an interview or
- 16:02whether it's a conversation with your
- 16:05mom or your dad or your friend or if
- 16:07it's a conversation with your boss, you
- 16:10will just be so much better off. That's
- 16:12all I got for you guys today and I'll
- 16:13see you in the next one. Peace.
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