How to Hit $100K/Month in Under 90 Days with Local SEO — Transcript

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1. 0:00This is one of the best most clear
2. 0:02explanations on how to do local SEO.
3. 0:05Super straightforward. I read this this
4. 0:08morning. I'm like, man, this is it was
5. 0:09so good that I reshared it. I said,
6. 0:11"This guy gets it. It's written by this
7. 0:13guy, Saresh Shri Vastraa, and he just
8. 0:18put up fire about exactly how to do
9. 0:21local SEO that works, that's really easy
10. 0:23to understand, that doesn't that's not
11. 0:25super complex." All right, this is what
12. 0:27it is. So he says, "You've been lied to.
13. 0:30They said SEO takes 12 months to work,
14. 0:33but the truth is a local business can
15. 0:35hit $100,000 a month in under 90 days.
16. 0:39Here's exactly how I would do it. Seems
17. 0:42like a bold claim, right? But it's this
18. 0:44is just it's so perfect. It's perfect."
19. 0:46So what he says is, "I'd optimize my
20. 0:49Google business profile before anything
21. 0:50else. Most businesses treat Google
22. 0:53business profile like an afterthought.
23. 0:55That's the fastest way to lose local
24. 0:57leads. Add real images, not stock. Fill
25. 1:00in services, hours, categories. Get 10
26. 1:03plus reviews immediately. Email past
27. 1:06clients in order to do this. Post weekly
28. 1:08updates. Google wants freshness and
29. 1:11completeness. Give it both. This
30. 1:13something that I've covered on the
31. 1:14podcast before. Use real images, not
32. 1:17just on Google business profile, but on
33. 1:19all of all of your pages, especially
34. 1:21your bottom of funnel SEO landing pages.
35. 1:23Use real images. Don't use stock ones.
36. 1:25It's adds so much trust. Google knows
37. 1:28what a stock photo is because everybody
38. 1:30Google can identify photos that are used
39. 1:33on other websites. Use your own and have
40. 1:36a complete business profile with
41. 1:39reviews. Please do that. This is Shout
42. 1:42out to Sarvesh again, man. I got to get
43. 1:44Sarveesh on the on the show cuz it's
44. 1:46such a good thread. All right. So, next
45. 1:47next Sarvesh says, "I'd build one single
46. 1:51page that prints money." Not our
47. 1:54services, not welcome to ABC Plumbing.
48. 1:57I'm talking one page that's built to
49. 1:59rank and convert examples. And by the
50. 2:02way, these examples, what I always talk
51. 2:04about on this show, you're you're going
52. 2:06to recognize these examples. Oh, yeah.
53. 2:08Edward's been saying that for like a
54. 2:10million days in a row now. He's been
55. 2:12saying target these scenariobased
56. 2:14landing pages for for every episode of
57. 2:17the Edward Show. Same day drain cleaning
58. 2:19in Denver. Affordable tree removal
59. 2:22Charlotte, North Carolina. Top rated AC
60. 2:25repair in Phoenix. Book now. Those are
61. 2:28page titles. You're targeting these
62. 2:30scenarios where people know exactly what
63. 2:33they want. They just they're ready to
64. 2:35convert. They know what they want and
65. 2:36they're just looking for a brand that's
66. 2:38going to give them what they want and
67. 2:40say right away, we do what you are
68. 2:42looking for and here's the reasons why
69. 2:44we are the right pick for what you are
70. 2:47looking for. They're not they're not
71. 2:49looking these people who are searching
72. 2:51like same day drain cleaning in Denver.
73. 2:54They're not searching to understand what
74. 2:56same day drain cleaning is. That's a
75. 2:58mistake that lots of other SEOs will
76. 3:00make is they will put up a page and have
77. 3:02all this fluff at the beginning
78. 3:03explaining what same day drain cleaning
79. 3:05is. That is not how you do SEO. That is
80. 3:08not how well that's not how you do SEO
81. 3:10that converts. You would just say right
82. 3:12away, we do same day drain cleaning in
83. 3:14Denver. We arrive within this many
84. 3:18minutes of being booked and this is what
85. 3:20the process th we we go here. We do
86. 3:23this. We remove all of this. It's going
87. 3:25to be good as new, super clean, all that
88. 3:28stuff. You you have a page that just
89. 3:30it's a 400word page about why you are a
90. 3:32good choice for this. Again, people
91. 3:34already know what they're looking for.
92. 3:35They just want to know why they should
93. 3:37why they should choose you. And yeah, no
94. 3:39fluff. He says it right here. Sarvesh
95. 3:41says it right here. No fluff. Number
96. 3:43three, I'd write content that feels like
97. 3:45it came from the neighborhood. And this
98. 3:47is again, this is something that
99. 3:48something else that I'm always talking
100. 3:50about. I'm saying with your blog instead
101. 3:51of do so he says not some generic tips
102. 3:54for homeowners garbage real local stuff
103. 3:57like how to spot roof damage after a GF
104. 4:00coast storm the best time of the year to
105. 4:02prune oaks in Austin. What an AC tuneup
106. 4:05actually costs in Miami. Speak to
107. 4:07locals. Use street names if you have to.
108. 4:10And I I say this so so so much. Make a
109. 4:14blog that just really it don't make your
110. 4:16blog for SEO. That's another mistake
111. 4:20that everybody makes. They make their
112. 4:21blog to rank for informational keywords.
113. 4:24You can use informational keywords to
114. 4:26find out what people care about. But on
115. 4:28your blog, write things that are
116. 4:30happening in your industry, things that
117. 4:31are happening in if you're local, things
118. 4:33that are happening in your area,
119. 4:35different features and services that
120. 4:36you're offering, new things that you're
121. 4:38excited about. Think about what a blog
122. 4:41actually used to mean. It used to mean
123. 4:43somebody was writing about their life or
124. 4:45their career or their industry. And then
125. 4:48think about how that might apply to a
126. 4:50company. The company is it's trying to
127. 4:52be helpful to existing customers and to
128. 4:54new customers. It's writing about
129. 4:56updates that are happening. It's the
130. 4:58same concepts. Okay. Number four, I'd
131. 5:01fix internal links so Google actually
132. 5:03knows what's important. Most local sites
133. 5:05are a mess. No structure, no flow. Fix
134. 5:09it. Homepage links to core services.
135. 5:12Services link to blogs. Blogs link back
136. 5:15to services. that loop. That's how you
137. 5:18build topical authority and rankings.
138. 5:20So, in your blog pages, you link to your
139. 5:22services. The the way that I like to do
140. 5:24it is you're a servicesbased business.
141. 5:26You do forward slashservices and then
142. 5:29you say all the services that you offer
143. 5:31there. And each one of those is a
144. 5:32different bottom of funnel SEO landing
145. 5:34page similar to same day drain cleaning
146. 5:37in Denver. But if you if you have like
147. 5:40you don't want to do like in Denver in
148. 5:42Charlotte, North Carolina at the end of
149. 5:43every one of these because it could be a
150. 5:45bit a bit spammy. So you have to do
151. 5:47different ways to to phrase it. You
152. 5:49actually what you could do is you could
153. 5:50do Denver services same day drain
154. 5:53cleaning. And then you don't have to
155. 5:54have the URL slug be same day drain
156. 5:56cleaning in Denver and then the page
157. 5:58title. What would it be? Same day drain
158. 6:00cleaning. You do a vertical pipe. You do
159. 6:03Denver and then you do the name of your
160. 6:05brand. And honestly, if the keywords
161. 6:08you're targeting are underargeted
162. 6:09enough, like you just need to make it
163. 6:11clear that your service is in this
164. 6:14location, even having just the name,
165. 6:16address, phone number can be good enough
166. 6:18a lot of the time. Just having that in
167. 6:20your footer and then and then saying
168. 6:21literally for searchers who are arriving
169. 6:23to your to your page, this is where
170. 6:25we're based. Saying that above the fold,
171. 6:28that will be great, too. I cover this a
172. 6:29lot more. I have an article on my site,
173. 6:31how to do SEO for services businesses in
174. 6:34under a minute. That is a great article.
175. 6:36You will love that. It is very short.
176. 6:38And we are almost done with this thread.
177. 6:40Sarvesh says, "I'd run a full technical
178. 6:42SEO audit. Before touching keywords or
179. 6:45content, I'd fire up Screaming Frog and
180. 6:47crawl the entire site. Fix the broken
181. 6:49links. Fix your duplicate titles,
182. 6:51descriptions, fix missing H1s, fix your
183. 6:55redirect chains." So, if if you just
184. 6:57keep endlessly redirecting to different
185. 7:00URLs or you're redirecting too many
186. 7:03times to uh to a single page, like
187. 7:05you're going from one redirect to the
188. 7:07next redirect to the next redirect and
189. 7:08then finally to the page. Fix canonical
190. 7:10tag issues. You can see all of this with
191. 7:12Screaming Frog for free. For free up to
192. 7:15500 URLs, but if you are a local site,
193. 7:17especially if you're small, you might
194. 7:19not have more than 500 URLs. Sarvves
195. 7:21says, "If the site's foundations are
196. 7:23broken, nothing else sticks." That is so
197. 7:25true. You want your def your defensive
198. 7:27SEO down before you are doing offensive
199. 7:30SEO. And the last thing is internal
200. 7:32linking structure. Every page links to
201. 7:35the homepage. And so you can do that
202. 7:37with your logo for example uh to
203. 7:39relevant to relevant service pages. So I
204. 7:42guess Saresh's method is you don't have
205. 7:44a services hub page. Instead you just
206. 7:47have like a very few amount of services
207. 7:50and then you you would have those in the
208. 7:52footer. Top blogs/resources.
209. 7:54That is also great advice. Link to your
210. 7:56top blogs. I do that to edwards.com. I
211. 7:58link to my most valuable articles on
212. 8:01edwardstrom.com on the homepage of
213. 8:02edwardstrom.com. If you go on desktop,
214. 8:04you'll see those in the navigation at
215. 8:07the top. Just three articles that I
216. 8:09handpicked that I said these are going
217. 8:11to really benefit visitors. Sarvves says
218. 8:14use keywordrich anchors naturally. This
219. 8:16helps rankings faster than most people
220. 8:19think. That was it. It's very
221. 8:21straightforward. You might read this and
222. 8:23be like, "No, no, no. There's no way
223. 8:25that's going to work." You'd be
224. 8:27surprised. You'd be surprised how many
225. 8:30businesses are over complicating things
226. 8:32to such a degree that they are
227. 8:35handicapping themselves tremendously. I
228. 8:38would add to this, use some local
229. 8:40directories. Get yourself in some local
230. 8:42directories. But yeah, aside from that,
231. 8:44this was just a pretty perfect list.
232. 8:46Follow this, please. If you're a local
233. 8:48business, please listen to this. And
234. 8:50honestly, you can take a lot of this
235. 8:51stuff and apply it to a SAS business.
236. 8:54You can apply it to an ecom store. It's
237. 8:56just it's straightforward. It's clear.
238. 8:59It's not spammy. It's authentic. You add
239. 9:02real images, not stock. Be detailed.
240. 9:06Fill in services, hours, categories. All
241. 9:08right. This was so great. The link for
242. 9:09this is going to be in the description
243. 9:11for this episode. And I'm also going to
244. 9:13send a me a message and say, "Hey, come
245. 9:15on the podcast." Because clearly Sarvesh
246. 9:18gets it. If you want to go deeper into
247. 9:20this method of SEO, my the my method of
248. 9:23SEO is extremely similar to this, it is
249. 9:25at compactkeywords.com,
250. 9:27works for services, works for ecom,
251. 9:30works for SAS. It's used in all of these
252. 9:33and people are getting crazy results in
253. 9:34all of these and they're sharing them
254. 9:35with me in testimonials in video
255. 9:37testimonials on the landing page of
256. 9:39compact keywords. I hope you will check
257. 9:41that. It makes it very very clear. I am
258. 9:44holding your hand. It is step by step.
259. 9:46Here's how you here's how you use
260. 9:48Screaming Frog. Here's how you do a site
261. 9:49crawl. Here's how you take the data from
262. 9:51Screaming Frog and and move it into my
263. 9:54site audit template. Here's how you find
264. 9:56keywords. Here's how you take the data
265. 9:57for keywords and then move them into my
266. 10:00keyword template. And here's how you
267. 10:02identify lucrative bottomunnel keywords.
268. 10:05Here's exactly what the pages look like.
269. 10:08Here's the template for building links.
270. 10:10Here's what you should say to
271. 10:12journalists. All of this stuff so
272. 10:14detailed that is at compactkeywords.com
273. 10:16and that is everything that I got for
274. 10:18you on this episode of the show. This is
275. 10:21my daily digital marketing podcast. I'm
276. 10:24lucky enough to have amazing guests on
277. 10:26my show and discover amazing content
278. 10:28like Sarvves content here uh every day
279. 10:31honestly is a thrill. It is amazing to
280. 10:34be able to do this. I have some great
281. 10:36guests coming on this week as well.
282. 10:38Crazy guests coming on this week. So, I
283. 10:41am extremely grateful and excited and uh
284. 10:44here's to many more days in a row. Thank
285. 10:47you so much for watching if you watched
286. 10:49this on YouTube. Thank you so much for
287. 10:51listening if you listened on Spotify or
288. 10:54Apple Podcasts. I will talk to you again
289. 10:56tomorrow. Bye now.