How To Grow a LinkedIn Company Page From Zero — Transcript

Full transcript

1. 0:00Growing a LinkedIn company page is one
2. 0:02of the single hardest things to do on
3. 0:04LinkedIn, full stop. It's nothing like
4. 0:07growing a LinkedIn personal profile,
5. 0:09which is actually so much easier,
6. 0:11because people connect with people, they
7. 0:13connect with faces, they connect with
8. 0:14stories, [music] they connect with
9. 0:15personal brand. Whereas the sad truth is
10. 0:18nobody wants to connect with a company
11. 0:20page. They think that by following a
12. 0:21company page, they're going to be sold
13. 0:23to, added to a lead list, at an absolute
14. 0:25minimum be spammed with company-based
15. 0:27LinkedIn posts [music] on their
16. 0:28timeline. So, if you're struggling to
17. 0:30build your LinkedIn company profile
18. 0:31page, I feel your pain. I've been there,
19. 0:34it's difficult. But here's the problem,
20. 0:36despite being difficult to grow your
21. 0:38company page, it is absolutely business
22. 0:40critical. Having a big company page with
23. 0:42lots of followers is vital to any
24. 0:45business [music] success on LinkedIn,
25. 0:47because whether you're trying to sell on
26. 0:48LinkedIn or off LinkedIn, the prospects
27. 0:50you're selling to will come to LinkedIn
28. 0:52[music] and see if your company passes
29. 0:54what I call the sniff test. Passing the
30. 0:56sniff test is the crucial difference to
31. 0:58that [music] prospect either doing
32. 1:00business with you or not doing business
33. 1:01with you. It's them trying to determine
34. 1:03if you're a company they can trust or a
35. 1:06company you can't trust. And
36. 1:08unfortunately, that all comes down
37. 1:10[music] to authority. When a prospect
38. 1:12comes to your company page and they see
39. 1:13thousands and thousands of followers all
40. 1:15following your company, that screams
41. 1:17trust, it screams authority, it screams
42. 1:20reliability. It probably means you have
43. 1:22lots of clients, thousands of
44. 1:23testimonials, [music] and have been
45. 1:25around in the industry for quite a long
46. 1:26time. You're not some cowboy that set up
47. 1:28his company yesterday, [music] has three
48. 1:30followers, and is trying to scam some
49. 1:32money out of people on LinkedIn. You're
50. 1:33the complete opposite. So, because I
51. 1:35know it's so difficult to grow a
52. 1:37LinkedIn company page, but so business
53. 1:39critical to do so, I've done hours and
54. 1:41hours of research into how you can do
55. 1:43just that. In this video, I'm going to
56. 1:45show you the exact tactics that I've
57. 1:47used to grow my LinkedIn company page
58. 1:49and that of all my LinkedIn clients, so
59. 1:51that you, from today, can start boosting
60. 1:54your LinkedIn company page profile
61. 1:55[music] and start signing clients
62. 1:56because of it. Let's get into it. I've
63. 1:58developed five very cool tactics you can
64. 2:01use to grow your LinkedIn following.
65. 2:02But, before I get into that technical
66. 2:04stuff, please make sure that you've done
67. 2:06the basics. Clean logo as your profile
68. 2:08photo, have a nice cover photo, spend
69. 2:10some time with Claude or ChatGPT about
70. 2:12your company about section, and just
71. 2:14those little things you know you should
72. 2:15be doing, do them. None of the five
73. 2:17tactics I'm going to go into in this
74. 2:18video will work if you haven't got those
75. 2:20basics sorted out first. Let's get into
76. 2:22those five tactics. Tactic one is the
77. 2:23most direct leverage you have, and one
78. 2:25you might know about already, but it's
79. 2:27[music] invite to follow. Now, as an
80. 2:29admin of your LinkedIn company page,
81. 2:31you'll have 250 credits that LinkedIn
82. 2:34gives you every single month to invite
83. 2:36people to follow your LinkedIn page.
84. 2:38What's very cool about this is when
85. 2:39someone accepts that invitation, that
86. 2:41credit actually gets refunded, so you
87. 2:43have 250 that keep filling up, filling
88. 2:46up, filling up month on month. If you go
89. 2:48to the invite to follow section, you'll
90. 2:49see all of your connections listed
91. 2:51there, and you can tick 250 you want
92. 2:54every month to invite to follow your
93. 2:55accounts. It goes without saying, try
94. 2:57and pick the prospects that are warmest,
95. 2:59family, friends, network that might then
96. 3:01go and actually accept that invitation.
97. 3:03Because remember, if they do, you get
98. 3:05that credit refunded. That gives you 250
99. 3:07followers per month. But, here is the
100. 3:09clever thing. That's just from one
101. 3:11personal account. Obviously, you'll max
102. 3:13out your connections you can invite to
103. 3:14follow after a certain period. That's
104. 3:16when you should leverage the network of
105. 3:18your founders, colleagues, and
106. 3:20employees. Because each one of those can
107. 3:22also invite to follow. Now, the 250
108. 3:24limit per month is maxed out across the
109. 3:26board, but it means you'll never run out
110. 3:27of those 250 people. Tactic two is also
111. 3:30quite an obvious one, but I guarantee
112. 3:32you you're not doing it to its maximum.
113. 3:34And that is to turn your team and
114. 3:35yourself into a company follower engine.
115. 3:38The very obvious thing here is make sure
116. 3:39all your employees and yourself have
117. 3:41your company listed as their employer,
118. 3:43cuz that's going to send traffic to your
119. 3:44company page, and also give your company
120. 3:46page a bit more authority, cuz it's
121. 3:48going to list all your employees, make
122. 3:49you you like a bigger company. And it
123. 3:51goes without saying as well, make sure
124. 3:53all of them are following your company
125. 3:55page, too. But, that's just the first
126. 3:56step of this one. The second step is
127. 3:58whenever an employee or a colleague
128. 4:00posts on LinkedIn anything insightful,
129. 4:02they're going to finish that post with
130. 4:04your company page tagged at the bottom.
131. 4:06Again, that's going to direct massive
132. 4:08amounts of traffic to your company page,
133. 4:10and that traffic isn't cold because they
134. 4:11already are a follower or connection
135. 4:13with your colleague. So, they might well
136. 4:15then go and make the jump to go and like
137. 4:16your company page and follow your
138. 4:18company page, too. That's warm traffic
139. 4:20coming to your company page. It sounds
140. 4:21small, but let's say you have a team of
141. 4:2310, 20, or even more doing that, it's
142. 4:25going to compound very quickly, and
143. 4:26you're going to start seeing those
144. 4:27LinkedIn followers go up. Tactic three
145. 4:29is my favorite, and it's the one I don't
146. 4:31think anyone even knows you can do on
147. 4:33LinkedIn. It's to engage with other
148. 4:35people's LinkedIn posts from your
149. 4:37company profile. LinkedIn now lets you
150. 4:39like and crucially comment on other
151. 4:42people's posts from your company
152. 4:44account. This is such a crucial tool to
153. 4:47get eyes and traffic on your LinkedIn
154. 4:50company page. Pick a few LinkedIn
155. 4:51influencers in your industry, they get
156. 4:52lots and lots of traction, lots of
157. 4:54impressions on their post, and comment
158. 4:56something insightful from your company
159. 4:57page on that post. What you're going to
160. 4:59be doing is borrowing the attention from
161. 5:01those LinkedIn influencers and directing
162. 5:03them to your LinkedIn company page. Two
163. 5:05things are going to happen. Number one,
164. 5:07people are going to see your comments,
165. 5:08go and click on your company page, and
166. 5:10go and follow you. If they don't make
167. 5:11that step, at an absolute minimum,
168. 5:13they're seeing your company name, your
169. 5:15logo, and having some level of brand
170. 5:17awareness. It's absolutely free
171. 5:19marketing you should be doing it if
172. 5:21you're not already, get started. Now,
173. 5:23just a quick one before I get into hack
174. 5:24number four, I just want to quickly call
175. 5:26out this is one video I'm doing on a
176. 5:28massive, massive series on how to grow
177. 5:30on LinkedIn. If you haven't already,
178. 5:31make sure you are subscribed. I'm
179. 5:33building a massive LinkedIn community
180. 5:35here on YouTube, and I want you to be a
181. 5:37part of it. Whether you're trying to
182. 5:39build your personal brand, sell on
183. 5:40LinkedIn, sign clients on LinkedIn,
184. 5:42whatever you're trying to do, I'm here
185. 5:44to help you achieve that goal.
186. 5:45Subscribe, I've got loads of cool videos
187. 5:47coming out just on those topics over the
188. 5:49next few weeks. So, make sure you don't
189. 5:50miss out and join the community. Let's
190. 5:52go back to the vid. The fourth hack I'm
191. 5:54going to give you to grow your LinkedIn
192. 5:56company page is actually in posting.
193. 5:58Now, it goes without saying, you know
194. 6:00that you should be posting on LinkedIn.
195. 6:01But, what they post on their company
196. 6:03page is usually where 95% of people go
197. 6:06wrong. For some reason, I really don't
198. 6:08understand it, but everyone treats their
199. 6:10LinkedIn company page like a corporate
200. 6:12notice board. Product updates,
201. 6:14testimonials, company-wide updates, team
202. 6:17updates. It's always about them. It's
203. 6:19never about the other people seeing the
204. 6:21posts, the prospects, the network. It's
205. 6:24always a little bit showy-offy. We're
206. 6:25proud to announce that this, we've won
207. 6:27this award. It's really interesting.
208. 6:29It's always about the company. What I
209. 6:31like to call selfish posting. In other
210. 6:33words, posting no one else apart from
211. 6:35you cares about. I want you to flip the
212. 6:37script. I want you to start treating
213. 6:39your LinkedIn company page like you
214. 6:41would a personal page. Start producing
215. 6:43content that is valuable to your
216. 6:45network, not just yourself. Start
217. 6:47writing in first person. Start producing
218. 6:49valuable content, and I guarantee you,
219. 6:51you'll see your LinkedIn followers on
220. 6:53your company page skyrocket.
221. 6:56Why would anyone want to follow a page
222. 6:57that just talks about themselves? It's
223. 6:59an echo chamber. Start producing
224. 7:01valuable content, and people will follow
225. 7:03every single time. The final tactic of
226. 7:06my five in the list in this video is the
227. 7:08reshare cycle. And it's such an easy
228. 7:11way. It's going to take you a few
229. 7:12seconds to transform the content and the
230. 7:14volume of content that's going out on
231. 7:16your LinkedIn company page. Because
232. 7:18let's be honest, volume is important.
233. 7:20So, the reshare cycle is fundamentally,
234. 7:22whenever you post on your LinkedIn
235. 7:24personal profiles, you, your other
236. 7:26founders, your colleagues, and your
237. 7:28employees, whenever they put a post out,
238. 7:30you're going to reshare it from your
239. 7:32company page. What is that going to do?
240. 7:33Well, it's going to mean you 10x the
241. 7:35content that's going out from your
242. 7:36LinkedIn company page. It's going to
243. 7:37make you much more active as a page, and
244. 7:40it's going to bring more eyes to your
245. 7:41LinkedIn page. But, and this is where it
246. 7:43gets cool, it works both ways. Whilst
247. 7:46you'll also be re-sharing personal posts
248. 7:47from your LinkedIn company page,
249. 7:49whenever you post from your LinkedIn
250. 7:50company page, you can re-share it from
251. 7:52your personal profiles. That is actually
252. 7:54where you get loads more traffic.
253. 7:56Because, let's say I've posted on my
254. 7:57LinkedIn company page to the 200
255. 7:59followers I have at that time, if I were
256. 8:01to re-share that from my personal page,
257. 8:03where I have over 11,000 followers,
258. 8:05that's going to reach a massive new
259. 8:07audience. And again, that isn't a cold
260. 8:09audience. That's an audience that
261. 8:10already knows who I am, probably already
262. 8:12knows who my company leader is, and
263. 8:14they're much more ready to then go and
264. 8:15follow my LinkedIn company page. It's a
265. 8:17no-brainer. I don't know why you
266. 8:18wouldn't be doing that. It's just one
267. 8:20click to re-share. So, if you're not
268. 8:21doing that, it's a very easy way to get
269. 8:23ahead. Those are my five tips, all of
270. 8:25them around building a brand on
271. 8:27LinkedIn. This time, a LinkedIn company
272. 8:29brand. And as I've gone through in this
273. 8:30video, a big part of that is posting.
274. 8:32Now, if you're still watching at this
275. 8:33part of the video, I have a gift for you
276. 8:35to say thank you. The gift is a free
277. 8:37week of content. What does that mean? It
278. 8:39means my team at Leader will take the
279. 8:41reins of your social content for a full
280. 8:43week. We'll produce a long-form video,
281. 8:45just like this, to go out from a YouTube
282. 8:47channel, and we'll produce some LinkedIn
283. 8:49posts and some shorts to go out, too.
284. 8:51You might not have a social media
285. 8:52channel, social media program out
286. 8:54already. That's fine. We can start from
287. 8:56ground zero and start building that
288. 8:57profile up for you in that free week. If
289. 8:59you're interested, it's linked in the
290. 9:00description. I've only got so many
291. 9:02slots, so make sure you sign up before
292. 9:04they're all gone. So, those are the five
293. 9:06tips to growing your LinkedIn company
294. 9:08page. Like I said at the start of the
295. 9:09video, it is such a slog, it's so hard
296. 9:12to do. But, if you use these five
297. 9:13tactics, you'll be going at a much, much
298. 9:15faster rate than all your competitors,
299. 9:17which is the important thing. So, just
300. 9:18to clarify, make sure you pass the sniff
301. 9:20test, so you have an okay company page
302. 9:22before you do anything else. Next, make
303. 9:24sure you're maxing out your invite to
304. 9:26follow credits every month. That's 250
305. 9:28every month. Make sure you turn your
306. 9:30company-wide employees, founders, and
307. 9:32everyone else into a follower engine.
308. 9:34So, whenever they post, they're linking
309. 9:36traffic back to your company page. Also,
310. 9:38make sure you're engaging as a company
311. 9:40page, not just a personal page in terms
312. 9:41of comments on people's posts, liking
313. 9:43people's posts as a company is going to
314. 9:44get a lot of traffic to that page. And
315. 9:46finally, make sure you're posting as if
316. 9:49you were posting from a personal
317. 9:50profile. Don't just scream about your
318. 9:51own company. And make sure you implement
319. 9:53that reshare cycle, so the content you
320. 9:55are putting out there amplifies in
321. 9:57volume. Thanks for watching the video. I
322. 9:59really do hope it was useful for you. I
323. 10:00wish I knew these things when I was
324. 10:02first starting my LinkedIn company page.
325. 10:04If you did enjoy it, please do like and
326. 10:05subscribe. I can't tell you how much it
327. 10:07means. I'm trying to build the biggest
328. 10:08LinkedIn community on YouTube, and I
329. 10:10want you to be a part of it, so please
330. 10:11do subscribe. And lots, lots, lots more
331. 10:13exciting videos to come. Have a great
332. 10:15day. Thanks for watching.