YT YouTube2Text

YouTube2Text → Transcripts → How to Give a Viral TEDx Talk (Full Course)

How to Give a Viral TEDx Talk (Full Course) — Transcript

by Yasir Khan · 14,527 words · 2,027 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00In this course, you're going to learn
0:01how to craft and deliver a world-class
0:05TEDex talk. I'm in a unique position to
0:07talk about this because if you look at
0:09my most recent TEDex talk, you will
0:11notice it has 1.3 million views. Not
0:14just that, but if you go to the
0:15comments, you will see that people
0:17remember exactly what I wanted them to
0:19remember out of the talk. So, in the
0:21next few minutes, you're going to learn
0:22not only how to craft a talk, but how to
0:24craft a world-class talk that people
0:27remember, talk about, share, and one
0:30that might even get a million views.
0:32You're going to see how I crafted the
0:34entire presentation, how we went from a
0:36messy start and developed the message.
0:39Then, you're going to see my raw,
0:40unedited rehearsal, so you can see what
0:43kind of effort went into the talk
0:45itself. You're also going to see how I
0:47showed up to the venue on the day
0:49leading up to my talk, what happened
0:51afterwards, and then you're going to see
0:52a stepbystep breakdown of every single
0:56second of my million plus view TED talk.
0:58I hope I can serve as a role model for
1:00you that if you put in the time and
1:02effort, you can be an amazing
1:04communicator as well. Without further
1:05ado, here's how I crafted the talk. I'm
1:08going to walk you through how I
1:10structured my TED talk. I'm also going
1:12to show you what the initial versions of
1:14it looked like. It's going to be really
1:16messy. And I want to show you that it
1:18wasn't a a speech that I had figured
1:22out. It it changed the more I said it
1:25out loud, the more I rehearsed. So, I'll
1:26show you my notes, show the evolution of
1:29the talk and how we got to where we are
1:31now. But, let me start with what the
1:33actual structure ended up being, and
1:35then I'll backtrack and show you what it
1:37sounded like before. You can also look
1:38at my rehearsal to see what the
1:40rehearsal was like and what the final
1:42version was like. Okay. So the one thing
1:45I planned before I started was what
1:48should be the one main message of my
1:50entire talk. Now initially for the
1:51longest time my message was you can't be
1:55valuable if you are not memorable.
1:59And this is one that I've tried many
2:00times at keynotes before. People really
2:03enjoy it. They remember it afterwards.
2:05But this time I figured okay let me let
2:07me try rehearsing it. I rehearsed it,
2:09but then I just happened to say the
2:12phrase, "It's not what you say, it's
2:15what they remember." They just came to
2:17me in rehearsal. And the moment I said
2:19it, I wrote it down, thinking, "Oh, that
2:21sounds really good." So, I started using
2:24this as a message instead. And the more
2:26I said it, the more I liked it. In the
2:28end, I ended up liking both of them a
2:30lot. So, I still made this one the main
2:33message, and I kept this one as a
2:36follow-up. So I I doubled down on the
2:38messages but really the whole talk was
2:40around this. So now that I've created a
2:43message, this is my main message. It's
2:44not what you say, it's what they
2:45remember. And my talk was titled how to
2:48speak so people remember you. So I feel
2:50just having the word remember in there
2:52was important. Now I have the main
2:57message. The way I started this speech
2:59was what's a sentence that I can say
3:02that will create a gap in the mind of
3:04the audience that they will want to
3:05listen. So I had when you speak do
3:09people remember you? Now I experimented
3:11with different versions of this. It was
3:13going to be when you speak do people
3:14remember what you say? And different
3:17iterations but I figured if I just said
3:18do people remember you it sounds more
3:21personal to the person in general. Then
3:24I wanted to double down on it. Are you
3:26memorable or are you forgettable?
3:28Because no one wants to be forgettable.
3:30So I open up by saying when you speak do
3:33you remember? Do people remember you?
3:35And are you memorable or are you
3:37forgettable? Then after that I wanted to
3:40pivot into my story which talks about
3:42the whole purpose of the talk. So I used
3:45and why is it important to be memorable
3:47in the first place. The next line was
3:50right into my story. So when I started
3:52off as a public speaking coach I go into
3:54the story. The reason I do this is
3:56because if you just start by saying
4:00let's say I started my talk by saying
4:02today I'm going to teach you five ways
4:04you can be more memorable when you were
4:07speaking number one this number two that
4:09number three they don't know who I am
4:10there's no trust built there's no reason
4:13to follow what I'm saying so before I
4:15tell them what to do I have to tell them
4:18what's the benefit of it right so I I
4:20tell the story the story covers what
4:23problem I'm solving
4:25After that, I introduced the message.
4:27It's not what you say, it's what they
4:29remember. So, I walked them through how
4:30I discovered this. And then I outlined
4:33if you speak in a way that you
4:35remembered,
4:37people will remember you when you're on
4:39stage in interviews, blah blah blah. The
4:42main mechanism of my talk was a share
4:44framework. So, five things that I could
4:48that you could do to speak in a way that
4:50is more memorable. Now, I had a lot of
4:52versions of share. So I had different
4:55words. I was trying to move them around.
4:57So for example, if you look at share
4:59now, stand out, highlight, address,
5:02repeat, and emotion. I was moving things
5:05around where let's say the A was
5:08supposed to be add emotion instead of
5:10address them. Uh the R could have been
5:15to reiterate, meaning to say something
5:17again. So I I was experimenting with the
5:21order of this. Okay, S is this, H is
5:23this. I think I was doing this for about
5:253 weeks straight until I got to this
5:27version of it. I ran it by a few people
5:29and they said, "No, this is really easy
5:31to understand. It really makes sense."
5:32So that's how I came up with the final
5:34version of share and for each one of
5:36them what I did you you'll see I have a
5:39table here. I told one story and each
5:41story was 60 seconds long just to tell
5:44them about what a real use case would
5:46look like. Then the main message of that
5:48point. So say something different, stand
5:51out, highlight what's important. And
5:53what I also did was as I was going
5:54through the talk, I wanted to say my
5:57main message again. It's not what you
5:59say, it's what they remember. I think in
6:01the actual talk, I said it in repeatable
6:04again. I said it in emotion again
6:05because I don't want to introduce the
6:08message and then they don't hear the
6:10message all the way till the very end. I
6:12want them to know, hey, what's the main
6:14message of Yaser's talk? What's the main
6:15message? I want to say it several times.
6:18Looking back at it, I probably could
6:19have said it one or two more times, but
6:21not not a huge deal. So, I had each one
6:24of these. Now, for each one, if I have
6:26five things I'm talking about, which by
6:28the way, I try to condense share into
6:30three points just because three is a lot
6:31easier. But I had all of these things
6:34were unique and I could not combine
6:36them. That's why I came up with share. I
6:38could have said
6:40so point number one this point number
6:41two this point 3.3 point 4 but it would
6:45be very difficult for people to remember
6:47five individual elements so I had to
6:49come up with one single word that if
6:52they just remember that word they can
6:53ask themselves okay what was S again oh
6:55yeah what was H again okay now they can
6:57remember the entire thing so that's why
7:00I chose to go with the five elements and
7:02to go with share now how did I break
7:05each segment let me just scroll up for a
7:07second. I had for each one of them. This
7:13is how I broke down. So, let's say we're
7:14talking about the S, I would say, okay,
7:17what is the story of how I discovered
7:19it? What is it? How do you use it? And
7:23how will it benefit you? So, for
7:24example, if I go back to
7:27to highlight, I could say something like
7:30H is highlight what's important.
7:33Highlight what's important. I discovered
7:35this when and I tell a story and then I
7:37make the point of the story. So
7:39highlight what's important then I tell
7:41them how to use that. I'll I'll go over
7:43this again just so you can see what the
7:46format is. Okay. So story what it is
7:49what's the method H is highlight. How do
7:52you use it? And when you use it how will
7:55it benefit you? So I did that for all
7:58five points of share. And all of that
8:00was done in about 2 minutes per point.
8:02So 2 minutes here, 2 minutes here, 2
8:03minutes here, 2 minutes here, 2 minutes
8:04here. And that included the story. So I
8:07had a one minute story and a one minute
8:09message plus how you should use it and
8:12what the thing actually is. This is why
8:14rehearsal is important because when I
8:16rehearsed this, this whole segment was
8:1925 minutes and at the end of it, my TED
8:22talk, the whole thing was about 17
8:25minutes. Because I rehearsed this so
8:26many times and listened back to it, I
8:28said, "Okay, I can cut this, I can cut
8:29that, I can cut this." Okay. So, so far
8:32we had the opening sentence. We had the
8:35story about why it's important. Then I
8:37outlined the benefits in one or two
8:38sentences. Then I said, "Okay, I'm going
8:40to share five things that you can use to
8:42be a more memorable speaker and you can
8:44remember all of them using the word
8:46share." And then I also said, "Write
8:48this down. It's important." Because the
8:51moment I say that, what do people do?
8:52They write it down because it's
8:53important, right? And someone literally
8:55showed me their phone that had
8:57everything written down so they don't
8:58forget. Then I went through all of
9:00these. Now once I've covered all five,
9:03when I was rehearsing, I initially had a
9:07story. I initially recaped all five of
9:09them. Okay, let's go over all of the
9:12format again. S stands for this, H
9:14stands for the A. But then when I would
9:17recap it, I also had a story afterwards
9:20where I showed how someone can use all
9:22five. Both of those didn't fit into the
9:24talk. The talk was too long. So I
9:26figured, okay, instead of recapping, let
9:29me just close by telling a story that
9:32also summarizes all five of them. So if
9:34you watch my talk, you'll see I I shared
9:36a story where a woman used all five
9:38elements of the talk. So then in that
9:40story, I said she stood out, she
9:43highlighted what was important, she
9:44addressed me, she said something
9:46repeatable, and she made me feel
9:47emotion. So I recaped it within the
9:50story. So I use that as a as a closing
9:52story. I almost always do do this even
9:55in my keynotes even in my workshops
9:59because I don't want to end on the
10:01technical bit right if I said so those
10:03are the five things that you can do to
10:05become a memorable speaker thank you
10:06very much people would have said okay
10:08that's that's useful but I want to leave
10:09them on an inspiring note where not only
10:12do they know what to do they know how to
10:14do it and most importantly they have a
10:17reason of why to do it why should I
10:20implement all of this people will
10:21remember what you say right at the end.
10:23More than anything else, they will
10:25remember what's right at the end. So
10:27that's why I reiterated my message right
10:31at the end, but I also told a story at
10:34the end because I knew it would stick.
10:36In stand-up comedy, they say you use
10:39your your two best jokes. Use your
10:42second best joke at the start, use your
10:44best joke at the end. Same way with a
10:47story. Use your best story at the end
10:49because that's the one they remember.
10:50Use your second best right at the start.
10:52So I ended it with my best story and
10:54that's the one people come up to me and
10:56say, "Wow, oh my god, that was amazing.
10:57It really resonated with me." After
11:00telling this story, I future pace. So
11:01future pace means if they implement it,
11:04what does their future look like? So I
11:06will say every time you walk into a
11:09presentation, what if people remember
11:10what you say? When you tell your kids to
11:12do XYZ, imagine if they remember what
11:14you say. I'm future pacing what their
11:16life could look like. I want them to
11:18imagine using everything I've just told
11:20them. And then at the end, I end with my
11:23key message, which is it's not what you
11:25say, it's what they remember. I also
11:27introduce all of my earlier messages. If
11:29you go watch it back, you'll hear me
11:31say, I believe you've been put on this
11:33planet because because you will be
11:36valuable to the people around you. You
11:38cannot be valuable if you are not
11:40memorable. That's the same sentence that
11:42I said earlier. People cannot follow
11:44what they forget. That's the same
11:45sentence that I said earlier. So, it it
11:48makes it a a nice and tidy close where I
11:51refer back to how I open. And then I say
11:54my phrase two times at the end. It's not
11:56what you say, it's what they remember.
11:58I'll say it one more time. It's not what
12:01you say, it's what they remember. And
12:04that's the last sentence that I say. So,
12:06when people come up to me after my talk,
12:08what do you think they'll remember? It's
12:10not what you say, it's what they
12:12remember. Right? That's the phrase
12:13they'll remember. So that's why whatever
12:15you want them to think about, whatever
12:16you want them to talk about, say it
12:19right at the end. So this was my entire
12:22start to finish. Now, let me show you
12:24what it looked like at the start. This
12:26is how I usually start all of my talks.
12:28I started by just writing it on a
12:30whiteboard and then later I put it down
12:33on my Google doc. I just find when I
12:35write something down, it's a lot easier.
12:37And here you can see it says, "Can't be
12:40valuable without being memorable." This
12:42was the main phrase of my entire talk.
12:44And I also had different stories and
12:46different analogies for each one of
12:48them. Right? So I had mailbox. I didn't
12:51tell that story. There was a news
12:54headline analogy that I wanted to give
12:55that highlighting information is a lot
12:57like when you read an article and
12:59there's a headline at the top. If
13:00there's no headline, people will forget.
13:01I didn't end up using that. The Bugs
13:05Bunny story. So if you listen to my
13:08talk, you'll notice it came at the end
13:11after all five of these points. So I
13:13didn't use it in emotion at all. I moved
13:15it around. So this is why when you
13:17rehearse it, you change the order where
13:20things go because you you watch it back
13:23and you say, you know what, that story
13:24doesn't really fit well there. It'll fit
13:26better at the end. I was constantly
13:28changing it. I would move this here,
13:30this there, this there because I wanted
13:32to see how it would flow the best and in
13:35repeatable. So notice the E here is easy
13:38to repeat or share and the A was
13:41emotion. But later I changed it. I I
13:44removed the relevant part and I change
13:46relevant to repeat. So I was constantly
13:49constantly just experimenting. What
13:51would sound good? What would sound
13:52better? And the more I rehearsed it, the
13:55more I have a better idea of what
13:57sounded good. And then I went back and I
13:58fixed it. Don't write everything down
14:00and get married to it and then say it. I
14:02promise you, whatever you write down,
14:05once you say it out loud, you will you
14:07will immediately know, oh, this doesn't
14:08work. You have to try something else.
14:10That doesn't work. So, I don't write it
14:12down and then say it out loud. I only
14:14write the bare minimum. You can see this
14:16is not a lot. I don't write the whole
14:18speech out. And then I'll just look at
14:20the structure and I'll say it out loud
14:21and I'll say, "Okay, this story doesn't
14:23fit. This part is boring. This part is
14:25too long." And then I will go and edit
14:27it. This is why it takes 40, 50, 100
14:30hours to get one good talk because you
14:32put this much thought into it. So then
14:34afterwards
14:36I was on a flight and I did the same
14:38thing on my iPad where I just went in
14:40and I wrote down okay this is my talk
14:42the main messages you can't be valuable
14:45if you're not memorable. Notice that was
14:47the main message and then over time I
14:49changed it and it was a story that I
14:51told here share framework still here you
14:54can see the a it was not for
14:59it it was add emotion it was not address
15:01them the R here was related to them it
15:04wasn't repeatable so I changed a lot of
15:06that and and then as I was doing my
15:11preparation I I started writing down
15:13heavy notes of okay this story sounded
15:15good story story sounded good, but not
15:17to read from this material. I just
15:19wanted to know, okay, for the E, what
15:21story am I telling? What's the main
15:24point? What's the main message I want to
15:27get across? I would write all of this
15:29down, but I almost never looked at it.
15:31It was just like I didn't want to
15:33forget. I didn't want to forget what my
15:36ideas were. So, I just needed a place to
15:38jot it down. And then at the very end,
15:41this was the final version that I came
15:43up with short. I knew the hook. I knew
15:48this the stories. I didn't even write
15:49down what story to tell because I knew
15:51what story was going to be here. There
15:53were some other like chips wrapper
15:55analogy. Another story here that I
15:57didn't end up using. Stop, drop, and
15:58roll. I was going to talk about how
16:00there's some phrases like stop, drop,
16:02and roll that are easy to repeat, but I
16:03didn't end up end up using it. So, a lot
16:05of the material just did not make the
16:07cut. And even here, the teeth and
16:08grocery store lady, it was supposed to
16:10be an emotion, but I ended up using it
16:12afterwards. So you can see how much
16:15stuff changes after the rehearsal. So
16:17this is what I do. I come up with a
16:19message. Once I have a message, then I
16:21come up with the main dynamic. What do I
16:22want to teach? My main points. In this
16:24case, I had five main points. Once I
16:26came up with my five main points, then I
16:28thought, okay, what story can I tell for
16:30each one of them? What's the main
16:32message for each one of them? And then I
16:34go back and I create the hook and then I
16:36create the ending. And almost always I
16:38repeat my main message at the end. This
16:40is the messy process in which my talk
16:42was created.
16:50When you speak, do people remember you?
16:54Are you memorable or are you
16:57forgettable? And why is it important to
17:00be memorable in the first place? When I
17:03started my career as a public speaking
17:05coach, I once delivered a presentation
17:08teaching about 200 people in the
17:09audience how to overcome their fear of
17:12public speaking. I had these 17
17:15wellressearched methods of how to
17:17overcome your fear of public speaking. I
17:19delivered the presentation and
17:21afterwards this one person comes up to
17:24me and he said, "Hey, my name is Alex. I
17:27am terrified of public speaking. I'm
17:28about to speak right after you. Thank
17:31you so much for talking about that. I'm
17:33feeling pretty good about myself. So I
17:35said, great. So moments later, I'm
17:37sitting in the audience and I'm waiting
17:39for him to step on stage. He walks on
17:42stage. The audience applause and I see
17:44some notes in his hand. As he begins to
17:48talk, I can see visibly the notes
17:52shaking as he speaks. He's reading from
17:55the notes. He's mumbling and he's
17:56tumbling and I can't quite hear him. And
17:59the longer he talks, if you were there
18:02with me, you would start feeling this
18:03sinking feeling in your stomach. A few
18:06moments later, he hits a word that he
18:09can't quite pronounce and he just places
18:12his clicker in the lectern and he walks
18:15off stage.
18:17So after the presentation, I find him
18:18and I said, "Hey, what happened? Why did
18:20you just run off stage?" He said, "I
18:23don't know what to do, Yaser. I got so
18:24panicked that I I just had to leave. I'm
18:26I'm so sorry." And I'm looking at him
18:29confused. Oh, sorry, but you were there
18:32in my presentation. I gave you 17 ways
18:36to overcome your fear of public
18:37speaking. Why didn't you just use one of
18:40them?
18:41And then he said something to me that
18:44completely changed my career. He said, I
18:48couldn't remember.
18:51I couldn't remember.
18:53You're telling me less than 10 minutes
18:56after I finished speaking, he couldn't
18:58remember one single thing from my
19:0160-minute presentation to implement when
19:05he needed it most.
19:09And that's when I had to learn an
19:10important lesson.
19:12It's not what you say, it's what they
19:16remember. It's not what you say, it's
19:19what they remember. I wanted to cram it
19:22with information because I wanted to be
19:23valuable. But I learned that you cannot
19:26be valuable if you're not memorable.
19:29People simply cannot follow what they
19:31forget. And unfortunately, my
19:33presentation is not the only example of
19:35this. I'm sure you've been in
19:37presentations, in classes, in
19:39conversations, maybe even a first date
19:41where you couldn't remember anything the
19:43next day or the next week. Imagine how
19:46much time is being wasted on
19:48conversation, on communication that no
19:51one remembers. So today you're going to
19:53learn five ways that you can be a more
19:57memorable person, someone who speaks and
20:00people remember.
20:02Now you can remember all five of these
20:04methods using one single word and that
20:07word is the word share. Sh h a r e. I
20:13highly recommend you write down what I'm
20:15about to tell you. I'm going to break
20:16down all of these elements individually.
20:19And you learn when you walk into a room,
20:20when you're delivering a presentation,
20:22when you're talking to a client, how can
20:24you make sure you're remembered?
20:27The S in share stands for standing out.
20:33How can you be different? Because the
20:35brain doesn't remember when everything
20:37goes according to plan. It remembers
20:39when something is just a little bit
20:41different. So, how can you take everyday
20:44conversation and say something a little
20:46bit different so it stands out. Here's
20:49an example. I was once checking in at a
20:52hotel and the receptionist asked me a
20:54simple question. How's it going today? I
20:57said, good. And then I moved on to the
21:00side. That was the end of the
21:01conversation. The person behind me
21:04stepped up and then she asked him, "How
21:06are you doing today?" to which he looked
21:09at her and said, "Absolutely
21:11phenomenal."
21:14When he said that, I looked at her face
21:16and she completely lit up and said,
21:19"Wow, what did you eat for breakfast
21:21today?" And now all of a sudden, they're
21:23having a conversation.
21:25Now, you might be thinking, "Well, this
21:27is an insignificant conversation." And I
21:29agree with you, but why do I still
21:33remember it? It's been 12 years.
21:38It's because it stood out. It was just a
21:41little different, just a little
21:43surprising, just a little unexpected
21:46that it stood out. So remember this.
21:48It's not just what you say, it's what
21:50they remember. It might sound like
21:52something trivial, but I still remember
21:55because it stood out. That's the S in
21:59share. Stand out. The H in share is
22:02highlight what's important. Tell people
22:06what is important because so often you
22:08see a presentation where there's 10
22:10bullet points on every single slide and
22:12they throw 50 slides at you and you're
22:14thinking what do I need to remember? I
22:17once delivered a 90-minute presentation
22:19in front of a group of executives and
22:21afterwards this one individual comes up
22:22to me and says, "Yeah, sir, if someone
22:26invited you to their home for dinner,
22:29would you go empty-handed?"
22:32I'm thinking, "Sir, did you pay
22:33attention to my presentation? I was
22:35talking about public speaking. What kind
22:36of question is that?" And and no, I
22:38wouldn't go empty-handed. I'd take a box
22:40of chocolates. He says, "Okay, would you
22:42take the box of chocolates just like
22:44that?"
22:45I said, "No, I wouldn't take it just
22:47like that. I would wrap it in gift wrap
22:49and then I take it." He said, "Okay, you
22:51get the box of chocolates, you wrap it
22:53in gift wrap, you give it to them. What
22:55do they do with the with the
22:56chocolates?" I said, "They open up the
22:58box and they eat the chocolates. What
23:00else?" He said, "Okay, and what do they
23:03do with the gift wrap?" I said, "I don't
23:05know. Toss it in the trash." He said,
23:09"Exactly.
23:10And that's what I did with your
23:13presentation because you gave me the
23:16gift wrap. You did not give me the gift.
23:20You gave me all the fluff, all the
23:21slides, all the information. You didn't
23:24tell me your point. You didn't highlight
23:28what you needed me to know and remember.
23:32Now, my first thought was, "No one's
23:33ever invited him to dinner." [laughter]
23:36But he was right. So often we're sharing
23:39information but people don't remember.
23:41It's not what you say, it's what they
23:43remember. It's not what you say, it's
23:45what they remember. So how can you
23:47highlight for people what you want them
23:50to remember? Literally tell them this is
23:53important. Remember this. If you want to
23:56be memorable, write this down. If you're
23:58an ex situation, pay attention to this
24:01next bit. Tell them it's important and
24:03they will remember. So that's the H in
24:06share. Highlight what's important. Let's
24:10talk about the A in share. The A in
24:13share is address them. When you speak,
24:17use the word you. Address them. Because
24:21when something is not relevant to you,
24:23you're going to forget. If I tell you
24:25about the tax system in Japan right now,
24:28you might not care. But if I tell you
24:30how you might be more paying more taxes
24:31in the future, now is more relevant to
24:33you. So, here's an example. I was once
24:37at a networking event with a friend of
24:39mine, charismatic individual. As we
24:42walked in about 10 minutes later, I look
24:44over at him and he already has eight
24:47people around him. I'm thinking, what
24:49kind of voodoo is this guy spewing to
24:51these people? So, I go and listen, and I
24:54notice that he's saying this one single
24:56sentence to every single person, and
24:58they all have the same reaction. No
25:00matter what anyone's talking about, the
25:03moment he says this one sentence, their
25:04ears instantly perk up and he becomes
25:07memorable. Want to know what it is? This
25:10is what he said. He was talking to this
25:12one woman and as he's as she's speaking,
25:16he looks at her and says,
25:19"You know what I noticed about you?
25:22You know what I noticed about you?" and
25:25her face instantly lit up and she said,
25:27"What?
25:29I noticed that you speak so
25:31articulately, you must be a lawyer." To
25:35which she said, "No, no, no. I'm not not
25:36a lawyer. I I work in insurance, but
25:39wow, I I've never heard that before."
25:41And time and time, I saw people having
25:44the same reaction. Why did they remember
25:47him? Because he made it about them and
25:51he used the word you. This reminds me of
25:54the Dale Carnegie quote which he says
25:57the one thing people like more than
26:00talking about themselves is hearing
26:03about themselves. So when you use the
26:06word you, it tells them, hey, this is
26:08about me. I need to remember this. This
26:10is important. It's relevant to me. So
26:12that's the A in share. Address them by
26:16using the word you. The R in share
26:21stands for repeatable. Be someone who is
26:24repeatable. What does that mean? It
26:26means when you and I have an
26:28interaction, can I remember our
26:30interaction enough to remind myself and
26:34then be able to repeat it to someone
26:36else? If I can repeat it after you told
26:39me, do I remember what you said? No. So,
26:42case in point, I used to work as a
26:44recruiter, meaning it was my job to read
26:47through resumes, call up job candidates,
26:50see who's the best fit, and forward them
26:52to the hiring manager so they could make
26:54the decision. I was once told, Yaser,
26:57can you hire someone for an event
26:59organizer role? I said, sure. So, I
27:02talked to a couple of people and they
27:04said the same thing. I've got this many
27:06years of experience, this certification,
27:07blah, blah, blah. They were all great.
27:09So, I shortlisted them. And then I'm
27:11speaking to one person, let's call him
27:13Sam, and he has the least amount of
27:15experience. And I asked him a typical
27:17question. I said, "Sam, why did you
27:19apply for the role?" To which Sam said,
27:21"Well, Yaser, the reason I applied for
27:23the role is because when I was growing
27:25up, I worked with my uncle at a wedding
27:27venue, and I loved the work there. But
27:30very quickly, I reached the ceiling of
27:32my job, and I wanted to work for a
27:34company that was focused on the
27:36environment and sustainability. I did
27:38all of my research. I found out that
27:40your organization is that organization.
27:43I work with an immigration agent. I
27:45moved all the way out here and this is
27:47the only job that I've applied for.
27:51Now, I'm thinking, you put all of your
27:52eggs in my basket. You better hope I put
27:55you forward. [laughter]
27:56But luckily, he made himself repeatable.
27:59Meaning, when I went to the hiring
28:00manager, I could tell her, "Hey, this is
28:02what Sam said. I remembered the story."
28:06And I shared the story with her. and she
28:08said, "Okay, let's bring him in." And
28:10sure enough, he got hired. Now, I'm not
28:12saying if you tell a story, you'll get
28:14the job every single time. But when you
28:16tell a story, you become repeatable. And
28:19when you are repeatable, you are
28:21memorable. So speak in a way. Speak in
28:24stories that people can remember and
28:26they can repeat. Because if you speak in
28:28facts, people are not going to remember
28:30you and they have no idea how to talk
28:33about you. This is why you remember
28:35watching Jurassic Park from when you
28:36were a kid, but you don't remember the
28:39meeting you had last week. So, be
28:42repeatable. That's the R.
28:45The last element of the share model is
28:48E, emotion. Speak with emotion. When you
28:53feel something, it tells the brain,
28:55"This is important. This is significant.
28:58Let me remember this. When I was a kid,
29:01I was once invited to a birthday party
29:03and it was a costume birthday party. So,
29:05I decided to dress up as Bugs Bunny.
29:09Now, when I went to the birthday party,
29:10it just so happens that my crush was
29:13there. And as I walked in the room, she
29:16saw me and she said, "Of course you're
29:19Bugs Bunny." To which I'm thinking, "How
29:22did she know I was going to be Bugs
29:23Bunny? I felt so warm inside." So, how
29:25did you know I was going to be Buck Bugs
29:27Bunny? And in front of everyone, she
29:29looks at me and she said, "Of course
29:31you're Bugs Bunny because of your two
29:33large ugly front teeth."
29:39Decades after she said that, I still
29:44remember it.
29:46Why? Because it made me feel something
29:49in that moment. And if you were to go
29:52back and look at any picture of me from
29:54that point on, you would have seen my
29:57mouth closed because I was ashamed and I
30:00was embarrassed to open my mouth. That
30:03is the power of speaking with emotion.
30:08Now when you speak, can you do the
30:10opposite? Can you have a positive impact
30:12on people? Can you inspire them when
30:14they talk to you? Do they feel excited
30:16and motivated? Do they feel energized?
30:19Do they feel anything when they talk to
30:21you? And that's what I really want you
30:23to remember. Make them feel something
30:26because if they feel it, they believe
30:28it. If they feel it, they believe it.
30:30You ever had someone apologize to you,
30:32but it doesn't sound sincere. Why?
30:35Because you don't feel anything. So
30:38speak with emotion. Emotion tells the
30:40brain, "This is important." Remember
30:42this. That's the E in the share model.
30:46Now, let me give you an example of
30:47someone who implemented all five of
30:49these.
30:58Many years later after this happened, I
31:00went to a grocery store and the cashier
31:03was scanning my groceries. She asked me
31:06a simple question that was going to
31:08change my life. She asks, "How would you
31:11like to pay?" to which I said, "Credit
31:14card, please."
31:17She looked up at me and said, "Huh?
31:20You have a good voice."
31:23And she continued scanning my groceries.
31:27Now, I was so awkward. I didn't even
31:28know what to say. I just said, "I know."
31:32And then I moved along. But when I went
31:35home, I thought about it. Do I have a
31:38good voice? Should I be speaking more?
31:41Have I been wrong this whole time?
31:42Should I look into more opportunities to
31:44speak on stage? And now all of these
31:46years later, I'm on stage speaking to
31:48you. I work as a public speaking coach.
31:52And all of that I can trace back to that
31:56to those five words that lady said to me
31:59in a grocery store. She changed my life
32:03with five words.
32:06That is the power of using the share
32:09model. She spoke to me in a way that
32:11stood out. She highlighted what was
32:14important. She addressed me. She said
32:17something that was repeatable. Do I have
32:19a good voice? And she spoke in a way
32:22that spoke to my emotion.
32:25That's how she's a memorable person. And
32:27she probably has no idea what she did
32:29even to this day. So, let me ask you
32:31this. What if every time you step into a
32:35room, people remember? What if whenever
32:39you're talking to a client or in a job
32:41interview or you meet your significant
32:43other, they remember you? What if the
32:46advice you gave your kids about how to
32:48pursue their dreams, they remembered it?
32:51What if every time you spoke, people
32:54remembered you, they remember what you
32:57said, and they remember what you wanted
33:00them to remember? I hope I made the
33:03argument for you that you can be a
33:06memorable speaker. And I believe that
33:08you've been put on this planet to be
33:11valuable to other people. And you cannot
33:14be valuable if you are not memorable.
33:17Because people cannot follow what they
33:19forget. So if you forget every single
33:22thing that I've said in the past 15 or
33:24so minutes, just remember this. It's not
33:28what you say, it's what they remember.
33:31I'll say it one more time.
33:33It's not what you say,
33:36it's what they remember.
33:42Thank you so much.
33:53[music]
34:01>> [music]
34:08[music]
34:10>> back to
34:15[music]
34:20want to make sure I don't shoot up.
34:22Thank you. [music]
34:30find you the laptop distractions.
34:44>> I have to take your jacket off.
34:53I want you to hold this for a second.
34:54So, I'm going to clip this onto your
34:56belt.
35:06>> All right, let me just make sure
35:14I'm really loud.
35:28One, two, three. Testing. Testing.
35:39>> Let's welcome Yaser Khan.
35:46You hit it out of the park. It
35:48was excellent. It really was excellent.
35:50I'm glad. [music]
35:50>> Yeah. Yeah.
35:51>> It's almost like I've done it before.
35:52>> Yeah. [laughter]
35:53>> Jordan, nice to meet you.
35:55>> Brennan,
35:56>> we just wanted to say thanks for your
35:57talk.
35:58>> Yeah, really good. I loved your
35:59presentation.
36:00>> I'm glad.
36:01>> I was like practicing and I heard your
36:03speech and like a lot of it resonated
36:05with
36:05>> You look awful, man. You look awful.
36:07>> You and I are about to do a stepbystep
36:10breakdown of the TED talk. I'm going to
36:13walk you through what I did, why I did
36:15it, my thought process through it, so
36:18you can learn and implement it when you
36:19put your speech together. So, we'll
36:21start off right at the top and I will
36:24stop it every few seconds to make
36:26comments about what it is that I did.
36:28So, let's start with how I walked onto
36:30the stage and what is it that I did
36:33right after I did it. So, they called my
36:35name. This me walking up. Let's observe.
36:42When you speak, do people remember you?
36:47Are you memorable or are you
36:49forgettable? And why is it important to
36:52be memorable in the first place? What
36:55I'm trying to do here is create a
36:57curiosity gap. I want them to wonder the
37:01answer to a question and then I'm going
37:03to unpack the answer throughout my
37:05speech. So for example here I said when
37:07you speak do people remember you? That's
37:11one question. And then another question
37:13on top of that are you memorable or are
37:16you forgettable? Because no one wants to
37:17be forgettable and everyone wants to be
37:19memorable. So I'm building on the stakes
37:22of that and then why is it important to
37:25be memorable in the first place? Because
37:27that's the whole point of my talk. The
37:29talk is titled how to speak so people
37:31remember you. So, right from the first
37:33line, I wanted to get them curious right
37:37away. So, I'm going to rewind real
37:39quick. Let's go over that again. And
37:42then what you'll see me do is you'll see
37:44me launch into a story right away to
37:47answer that question. So, let's let's
37:49watch it one more time.
37:52When you speak, do people remember you?
37:56That's the first question. When you
37:58speak, do people remember you? Are you
38:00memorable or are you forgettable?
38:04Also notice how I'm using the word you.
38:07It doesn't matter how many people there
38:08are in the audience. I always use the
38:10word you so every single person feels
38:13like I'm talking directly to them.
38:15>> And why is it important to be memorable
38:17in the first place?
38:19>> I could have said, why are some people
38:21not memorable? Why are some people
38:23forgettable? But that wouldn't be
38:25personal. That's why I said, "Are you
38:28memorable or forgettable?" So now I've
38:30asked those three questions. Now you'll
38:31see me launch immediately into a story.
38:33You see, when I started off my career as
38:35a public speaking coach, I once
38:38delivered a presentation in front of 200
38:40people on how to overcome their anxiety
38:43when it comes to public speaking. I had
38:44these 17 wellressearched methods that I
38:47wanted to share. So on the day I show
38:50up, I deliver the presentation, I hear a
38:53round of applause, and afterwards this
38:56one person comes running up to me and he
38:58says, "Yaser, oh my god, I'm about to
39:00speak right after you. I am terrified of
39:03public speaking. Thank you so much for
39:05talking about that." What I'm doing here
39:07is I'm setting the premise of the story.
39:09So I delivered a presentation. Someone
39:11came up to me and said, "Wow, this was
39:13amazing." So everything is going well.
39:16Now, in any story, there has to be a
39:18point where things are not going well.
39:19So, you'll see I go from high good
39:22energy and I go all the way down to bad
39:24energy or I go down to the pain or the
39:26problem of the story. So, in that
39:29moment, I'm feeling pretty good about
39:30myself. Well, I'm glad you listened to
39:32my talk. Afterwards, I go get some
39:34coffee. I come back. I sit in the
39:36audience and I watch as he steps on
39:39stage.
39:40>> Now, I'm describing the event. I'm
39:43describing the scene, but I'm not giving
39:45too much detail. One, because I don't
39:48have that much time. I have a lot of
39:49stories, but also because I want them to
39:52imagine what's happening in their own
39:54head, and I don't want to paint every
39:55single detail by telling them what it
39:58is. He steps on stage and he has notes
40:02in his hands. He begins talking and as
40:05he's talking, I can visibly see the
40:09notes shaking in his hands.
40:11Notice how I'm demonstrating how he
40:14would have looked like when the notes
40:16were shaking. So, this is where body
40:17language comes in. He continues talking.
40:20He's reading from the notes. He's
40:22mumbling and he's tumbling. His words
40:24can't quite get out. And if you were
40:26there next to me in the audience, you
40:28would have felt this sinking feeling in
40:30your stomach. Notice how I brought the U
40:33back in there again. If you were there
40:36sitting next to me, you would have felt.
40:39So, what am I doing here? I'm bringing
40:41you into the story so you can imagine as
40:44it's happening. That's what makes
40:47stories vivid.
40:49Moments later, he's reading and he hits
40:53this one word that he can't quite
40:55pronounce. And you would have seen him
40:57put his clicker down and walk off stage
41:02>> again. You would have seen him. I'm
41:04getting them to imagine. you would have
41:07heard this loud gasp in the audience
41:09because we didn't know what happened. So
41:11afterwards I found him and I asked him,
41:13"Hey, why did you run off stage? You
41:15weren't done with the presentation." And
41:17he looks at me and he says, "I didn't
41:18know what to do, Yaser. I was so nervous
41:20I had to leave." And I'm looking at him
41:22thinking, "You were in my presentation
41:26where I talked about the 17 ways to
41:29overcome your fear of public speaking.
41:31You came up to me. Why didn't you just
41:33use one technique I shared?"
41:35Notice how the energy is going up and up
41:37and up and up. Why didn't you use it? I
41:39gave you all the techniques up and up
41:40and up. And now what I'm going to do,
41:42I'm going to pause and I'm going to drop
41:44the energy all the way back down. This
41:47is what creates emotion and keeps people
41:50at the edge of their seat. Watch.
41:52And then he said something to me that
41:54fundamentally changed my career.
41:58He said, "I couldn't remember.
42:02I couldn't remember.
42:05You're telling me 10 minutes after I
42:08finished my hour-long presentation, he
42:11couldn't remember a single thing enough
42:14to implement it when he needed it most.
42:18Can you see the energy going up and then
42:20down? One single thing to implement it
42:25when he needed it most. This range of
42:28emotion is what keeps it interesting. So
42:30keep a lookout for that throughout the
42:31the speech.
42:33And that's when I learned an important
42:34lesson. This is where I'm making the
42:37point. So at the start, why is it
42:40important to be memorable in the first
42:41place? I shared a story and then after
42:46the story, I'm making the point of the
42:48story. Because if I tell the story and
42:50they're not quite sure what to take away
42:52from it, then my message might get lost.
42:54So you'll see me tell the message, but
42:56you'll also see me do something else.
42:58Let's watch.
43:00It's not what you say, it's what they
43:04remember.
43:06It's not what you say, it's what they
43:09remember.
43:10This is the main message of my entire
43:13speech. It's not what you say, it's what
43:15they remember. So, I said it twice and
43:18this is the first time I'm introducing
43:19it and you will see me refer to this
43:21message again and again later on
43:23throughout the presentation. If you want
43:25people to remember something, something
43:27that is important, highlight it. Use
43:29your tone or just say it two times like
43:32I did. And you'll notice this pattern as
43:33we go along. I wanted to be valuable. I
43:36wanted to pack as much information as
43:38possible. But what I didn't realize is
43:41you cannot be valuable if you are not
43:44memorable.
43:46You cannot be valuable if you are not
43:48memorable. When something rhymes is
43:50easier for people to remember. And
43:52you'll you'll hear me say a lot of
43:54phrases that sound like these sound
43:56bites where, oh, I should write this
43:58down. This is easy to remember because I
44:00want them to remember this. So many of
44:03my phrases are specifically designed to
44:06be memorable. People cannot follow what
44:09they forget.
44:11People cannot follow what they forget.
44:13The two Fs in the sentence, that's also
44:15easier to remember. So with this story,
44:17what I was trying to do was give them a
44:20reason to care about why they should be
44:22a memorable speaker in the first place.
44:24So if I said, "Here are five ways to be
44:25a more memorable speaker." And then I
44:27just went on with my list, they have no
44:29real reason of why they should do it. So
44:32in this story, I gave them a reason of
44:34what will happen if you're not a
44:36memorable speaker, but I also introduced
44:38some vulnerability where I learned the
44:40lesson. So it's not me just telling you
44:42what to do. I'm sharing how I learned
44:44the message. Now, I wish my presentation
44:47was the only example of this, but I'm
44:49sure you've been in a presentation, a
44:51class, a conversation, maybe even a
44:54date. With the next day, you can barely
44:57remember anything.
44:59Isn't that tragic? A complete waste of
45:02time and effort. Now, I'm connecting my
45:05story to a broader problem because if it
45:08was just happening to me, people might
45:10think, well, I might not have that same
45:12issue. But now connecting it to
45:14communication, dating, presentations,
45:16conversations, no matter which situation
45:18you might be in, being memorable is
45:21going to be important. So I am paving
45:23the way for that. So if you trust me
45:26with the next 15 minutes of your time,
45:28you're going to learn five ways that
45:31when you speak, people remember.
45:35Can you see how many times I use the
45:37word you? If you give me the 10 the next
45:4010 minutes of your time, you are going
45:42to learn. When you speak, it's all about
45:45you. You, you, you, you. I could have
45:47said, "Today, I'm going to teach you
45:50five things that I have done to become a
45:52more memorable speaker that I have seen
45:53work really well with my clients." It's
45:56the same thing, but I'm just phrasing it
45:59with you because then it makes it
46:00relevant to the other person. When
46:02you're on stage, when you're in an
46:04interview, when you're speaking in
46:06conversation, people remember what you
46:09said. And you can remember all five of
46:11these things with one single word. And
46:13that word is share. I recommend you
46:16write this down. It's important. S H A R
46:20E. Okay. Why did I do this? I literally
46:23told them this is important. Write this
46:26down. The reason I did it is because I
46:28want them to write it down. And
46:30[laughter] so if something is important,
46:32you literally have to tell them. And
46:33it's interesting because it's one of the
46:35points in the talk itself. But also, I
46:38had five points that I was going to
46:40describe. And if I had those five
46:42points, people might forget them. So I
46:45needed to find a way to make it easy for
46:48them to remember it. And I came up with
46:49the word share. S H A R E. So they can
46:53remember the word share. And when they
46:54remember the word share, they will
46:56naturally remember all of the individual
46:58elements of share, too. So share is a is
47:01an acronym that summarizes all five of
47:04the elements I'm going to talk about. So
47:05now they know there are five and now
47:07they can walk back to them. Oh, what was
47:09S? What was H? What was A? R and E. So
47:11now that I've introduced share, I'm
47:14going to break it down and you're going
47:15to hear me hear me walk through it
47:17things with one single word. And that
47:19word is share. I recommend you write
47:21this down. It's important. S H A R E.
47:26Five elements.
47:28Let's dig into it. The S in share.
47:32Something you'll see me do as well.
47:34You'll hear me say it at the start. The
47:38S in share. And at the end of each
47:40point, you will hear me say it again. So
47:43the S in share is this because I don't
47:46want there to be any confusion. And the
47:48more you repeat the message, the clearer
47:50it is. Is stand out. Do you stand out
47:54when you speak? Because in your
47:56day-to-day conversations, you'll hear
47:58the same questions, talk about the same
48:00topics, but generally your response will
48:02also be the same. And when everything is
48:05the exact same, it tells our brain, hey,
48:07this is not really important. We don't
48:09have to remember this. But if something
48:11sticks out, if it stands out, you
48:14remember. So here's an example.
48:17I introduced the S. I defined the S. Now
48:22I'm giving an example of the S which is
48:25a story. And in this talk that's about
48:2817-ish minutes long. I tell seven
48:31stories which is a lot. So you'll see
48:33how I keep the stories extremely short
48:35and concise. I was once checking in at a
48:38hotel. I meet the receptionist and she
48:41asked me a simple question. She asked,
48:43"How are you doing today?" To which I
48:46said, "Good."
48:48Check me in. I move to the side. a
48:50riveting conversation.
48:53Then the person behind me wearing this
48:54cowboy hat, he steps up front and she
48:57asks him the same exact question. How
49:00are you doing today? Just a little bit
49:02of detail in the character wearing a
49:04cowboy hat. Add some visuals to the
49:07story. He looks up at her and says,
49:10"Absolutely phenomenal."
49:14And if you were there and you looked at
49:16the receptionist's face, you would have
49:18seen her completely light up and she
49:20said, "Wow, what did you have for
49:22breakfast today?"
49:24If you were there and you looked at the
49:27receptionist's face, you would have seen
49:29her face. You you you you. This is
49:33something that I I do very intentionally
49:36because I want them to feel involved in
49:38the story. Now, all of a sudden, they're
49:41having a conversation. Now, you might be
49:43thinking, "Okay, well, this sounds like
49:44an insignificant conversation." And
49:46you're right, it was. But why do I still
49:51remember it? It's been 12 years.
49:56Why do I still remember it? It's been 12
50:00years. High in the energy and then I'm
50:03going down step by step, keeping that
50:06variation. I remember it because it
50:10stood out. It was just a little bit
50:13different.
50:14>> So, I introduced the point. I explained
50:17what it is. I told a story. And then I
50:20connected the story back to the point.
50:22So, I'm reminding them several times
50:25again and again so they don't forget.
50:26>> So, think about your day-to-day
50:27conversations. Can you say something a
50:29little bit different that stands out so
50:32people remember? This is the call to
50:34action. What should they do? So, for
50:36each of the points, you'll notice I
50:38introduce the point. I define the point.
50:41I tell a story. I remind them of how
50:44that story connects to the point. And
50:45then I tell them what to do. What's the
50:47message here? You'll see me do this for
50:49the next few points as well. So the S in
50:51share is stand out. There you go. So at
50:55the end I will repeat the S is stand out
50:58because I don't want them to forget. The
51:00H in share is highlight what's
51:03important. Highlight what's important.
51:06Have you ever listened to a story a
51:08friend of yours is telling you and
51:10they've been talking for 18 minutes and
51:12you're wondering what is your point?
51:14What are you trying to say? Have you
51:16ever seen a presentation that has 10
51:18bullet points and 85 slides and you're
51:21thinking what am I supposed to remember?
51:24Well, I've been guilty of delivering
51:25this presentation. I once did it in
51:27front of 90 executives and afterwards
51:30this one executive comes up to me and he
51:33looked like a like an Indian Harrison
51:34Ford with a mustache. I don't know why
51:36that's important, but go with me here.
51:38He came up to me.
51:40>> Just enough detail, enough detail about
51:42the character and then I move on.
51:44>> And he says, "I have one question about
51:46your presentation." I said, "Sure.
51:50If someone invited you to their home for
51:52dinner, would you go empty-handed?"
51:56I'm thinking, "What what the heck is
51:57this guy talking about? Did you listen
51:59to my presentation?" "No, I wouldn't go
52:01empty-handed. I'd take a box of
52:03chocolates or something." He said,
52:04"Okay." Would you take the box just like
52:06that?
52:08I said, "No, I wrap it in gift wrap and
52:11make it look." Now, notice how this
52:13entire story is in dialogue. He said
52:15this, I said that. He said this, I said
52:17that. It sounds like an actual
52:19conversation happening.
52:20>> Nice. And then I take it. Okay. You take
52:22the gift wrap. You take the gift and you
52:24give it to them. What do they do with
52:26it? If you notice there, there was a bit
52:29of a slip up. You take the gift and you
52:31give it to them.
52:33I said, "You take the gift wrap."
52:36Said, "No, I wrap it in gift wrap and
52:39make it look nice and then I take it."
52:41Okay, you take the gift wrap. You take
52:43the gift and so I say, "Okay, you take
52:45the gift wrap." Whereas it was supposed
52:47to be, "Okay, you take the gift and you
52:49give it to them." And because I've
52:51rehearsed it 200 times or however many
52:54times, I know the sequence of words. But
52:57no one else would have noticed this. And
53:00people get tripped up about this. Oh my
53:01god, I I I stumbled on a word. I I said
53:04this instead of that. It doesn't matter.
53:06People can't tell what's in the script.
53:08In fact, you will see me stumble one
53:09more time later on. But most people just
53:12cannot tell if the rest of the mess is
53:14intact. You give it to them. What do
53:16they do with it?
53:18I said they open it and they eat the
53:20chocolates. This whole story is building
53:22anticipation. People are wondering,
53:24"What's the point? What's going on here?
53:25Why is this guy asking you these
53:26questions?" And slowly but surely, I'm
53:28revealing the answer. He said, "Okay."
53:30And what do they do with a gift wrap?
53:33I said, "Toss it in the trash." And then
53:36he looked at me dead in the eye and
53:39said, "And that's what I did with your
53:41presentation.
53:43I tossed it in the trash because you
53:45gave me the slides, the information, the
53:47fluff, but you did not tell me what was
53:51important. You gave me the gift wrap,
53:54not the gift."
53:56This is me making the point. gave me the
53:59gift wrap, not the gift. So, this is
54:01about highlighting what's important.
54:02Now, I'll connect it to the broader
54:03point.
54:05Now, I'm thinking, this guy's never been
54:06invited to dinner before, and I
54:08certainly not going to do that either.
54:10But he was right. How often do we share
54:13information and throw information that
54:15no one remembers?
54:18High energy, low energy. How often do we
54:20share information that no one remembers?
54:22So, when you speak, highlight what's
54:25important. Literally tell people, "Hey,
54:27this is important. Pay attention. What
54:29I'm about to say is important. Write
54:31this down." Tell them what to look for
54:34because people don't remember what you
54:35say. They remember what you want them to
54:38remember. Now, this phrase, this is the
54:41only phrase that actually bothered me
54:42about the talk. This is what I was
54:44supposed to where I was supposed to
54:46reintroduce my message. So, I was
54:47supposed to say, "It's not what you say,
54:49it's what they remember." But for
54:50whatever reason, it didn't come out that
54:52way. It it came out rephrased. Tell them
54:55what to look for.
54:56>> So again, the phrase is it's not what
54:59you say, it's what they remember. But
55:00notice how I say it.
55:01>> Because people don't remember what you
55:02say, they remember what you want them to
55:05remember.
55:06>> It came out differently. And in none of
55:08my rehearsals have I ever said it like
55:10that. It's the first time it came out
55:12and it came out that way on the stage.
55:15But again, notice if someone heard that,
55:18they would never even think twice. It
55:20would never even occur to them. because
55:22I know what I wanted to say. I know what
55:25I said and what I didn't say. The the
55:28con of being so rehearsed and practicing
55:30so many times is that you get too
55:32attached to your script. So, I've had to
55:34train myself, hey, if it comes out
55:36differently, it's okay. Don't worry
55:38about it. You're not there to perform.
55:39You're there for the audience. And even
55:41though the the phrasing was a little
55:43different, the message still got across.
55:45And I repeat the message many more times
55:47as well. So, I'm not I'm not terribly
55:49worried about it, but I wanted to point
55:50it out for you just so you see, hey,
55:52every single word does not have to be
55:54perfect. So, say it in a way that they
55:56remember. So, the H in share is
55:59highlight what's important.
56:02>> Same thing, introduce a message and at
56:05the end I introduce the message and
56:07remind them of the me again. The A in
56:10share is address them when you speak.
56:13When something is about you, you're a
56:16lot more likely to remember it. If I was
56:18talking about the tax rates in Japan
56:20right now, you would think, "What does
56:21this have to do with me?" And your brain
56:23would discard it. But if something is
56:25about you, you're more likely to
56:26remember it. So, here's an example. I
56:29once went into a networking event. I
56:31didn't know anyone. So, I took a friend
56:32of mine, charismatic guy. Him and I walk
56:35in together, and if you were there with
56:37me, and you looked over at him, in about
56:3915 minutes, you would have seen about
56:41eight people around him. Again, if you
56:45were there, you looked over at him, you
56:46you you you
56:48keep noticing that trick. Mind you, he
56:50didn't know anyone as he stepped in. So,
56:52I'm looking over at him, thinking, "What
56:54kind of voodoo is this guy pulling? How
56:56are so many people gravitating towards
56:58him?" So, I lean over to him and I
57:01notice he's saying this one phrase to
57:04everyone,
57:06building anticipation again. He's saying
57:08this one phrase to everyone. I want them
57:10guessing. What was he saying? And the
57:13moment he says it, their ears perk up
57:15and they remember him. He was speaking
57:18to this one woman and as she's talking,
57:21he says,
57:23"You know what I noticed about you?
57:27You know what I noticed about you?" The
57:30moment he said that, her face lit up and
57:32she said, "What?
57:34You're such an articulate speaker. You
57:36must be a lawyer."
57:38and she smiles and says, "No, I just
57:40work in insurance." But that's the first
57:43time I've heard that
57:44>> dialogue back and forth dialogue make it
57:46sound real.
57:47>> And every single time he would do that,
57:50he would get the same reaction. And the
57:52funny thing is half the time he was
57:54wrong,
57:55but people were curious why he thought
57:58that about them. And it reminded me of
58:00the Dale Carnegie quote who said the one
58:03thing people like more than talking
58:05about themselves
58:07is hearing about themselves. So when you
58:11speak hearing [snorts]
58:13about themselves again the energy shift.
58:15The one thing people like more than
58:17talking about themselves is hearing
58:21about themselves. This is what creates
58:23emotional change. You'll see me do this
58:26throughout the speech when people come
58:27up to you and say, "Wow, that was so
58:29motivating, so inspiring. I really felt
58:31it." The tonal change is what does that.
58:35Can you address them? Can you use the
58:38word you and make it about them? If it's
58:41relevant to them, then they're going to
58:42pay attention. So, the A in share is
58:45address them. The R in share is to be
58:50repeatable.
58:52What does it mean to be repeatable?
58:55If I have a conversation with you, if I
58:57listen to you, can I remember it enough
58:59to repeat it in my head and then
59:01possibly repeat it to other people? Can
59:04I share it? When you watch a good movie,
59:07you can share the entire plot with
59:09someone else because you remember it and
59:10you can repeat it. I used to work as a
59:13recruiter. It was my job to call people.
59:17Are you seeing the same format at every
59:19point? Introducing it, expanding on it,
59:22going into a story, and then making a
59:24point and then reminding them of the
59:26point over and over and over again and
59:28see if they were a good fit for the job
59:29and then forward their application to
59:31the hiring manager. I was asked to look
59:34for an event organizer. So, I
59:36interviewed many people and one person,
59:38let's call him Sam, I'm interviewing him
59:40and he has the least amount of
59:42experience of anyone I'm speaking. You
59:44can also notice a body language here.
59:45When I say least, I use my body to
59:48demonstrate that. I try to use my body
59:50to describe what I'm talking about. And
59:53if I am feeling emotion in that moment,
59:54I want to describe the emotion to as I'm
59:58speaking to him, I ask him a typical
59:59interview question. What made you apply
1:00:01for the role? to which he said, "Yaser,
1:00:05I started working at events with my
1:00:07uncle when I was a kid and I loved doing
1:00:10it, but very quickly I climbed to the
1:00:13ceiling of my
1:00:14>> Again, you can see the the gesture being
1:00:15used to describe
1:00:16>> the role in my country and there wasn't
1:00:18much else I could do for it. So I knew
1:00:20that I wanted to take the next step in
1:00:22my career, but I wanted to work for a
1:00:24company that pri prioritizes or
1:00:27organization sustainability and be
1:00:30focused on the environment.
1:00:32So notice there was a bit of a stumble
1:00:35there like right. So let me rewind
1:00:38there. As painful as it is for me to
1:00:40watch it, but notice it and be focused.
1:00:43>> But it was so short that unless you're
1:00:46looking for absolute impeccable speech
1:00:50quality, which we're not looking for.
1:00:52You wouldn't have noticed it. So watch
1:00:54again. But I wanted to work for a
1:00:55company that pri prioritizes or
1:00:58organization sustainability and be
1:01:01focused on the environment.
1:01:03>> The way I was supposed to say this is a
1:01:05company that prioritizes
1:01:07sustainability and the environment. But
1:01:09for whatever reason I said organization
1:01:12and be focused on the environ but it it
1:01:14was such a small thing. Again I'll
1:01:16rewind it in your head. This always will
1:01:19happen. I noticed some of the other
1:01:21speakers do this too. They'll come off
1:01:23the stage and this is what they will
1:01:24remember. Oh my god, I can't believe I
1:01:26stumbled on my word that one time. No
1:01:28one is going to remember. If all people
1:01:31remember from your entire speech is how
1:01:33you had that one stumble, it doesn't
1:01:35mean that stumble was a problem. It
1:01:37means the rest of your speech was the
1:01:39problem. [laughter] Make it so memorable
1:01:42that these small things are not an
1:01:44issue.
1:01:44>> Sustainability and be focused on the
1:01:47environment.
1:01:48Just a tiny little tumble. Now, I'll
1:01:50tell you when this happens to you, you
1:01:52will feel like it's the end of the world
1:01:53in the moment. Oh my god, everyone can
1:01:56hear me. They can all tell I'm fumbling.
1:01:58But it's is barely noticeable. I hope I
1:02:01hope you can see this. That's why I'm
1:02:02pointing it out. This will happen. Allow
1:02:04it to happen. Don't worry about it.
1:02:06Don't seek perfection. If anything, it
1:02:08makes you more relatable. So, I did all
1:02:10the research around the world and I
1:02:12found your organization. So, I worked
1:02:14with an immigration consultant. I came
1:02:16all the way out here and this is the
1:02:19only job that I've applied for.
1:02:23Now I'm thinking, you put all of your
1:02:24eggs in my basket. You better hope I put
1:02:26you forward. But lucky for him, he gave
1:02:30me a story that I could remember and
1:02:33repeat.
1:02:34>> Notice the body language could remember
1:02:36and repeat.
1:02:37>> So when I went to the hiring manager, I
1:02:39said, "Hey, I spoke to five people and
1:02:40they had this experience, this
1:02:42certification, this many years of
1:02:43experience." But Sam told me this about
1:02:47why he applied. What do you think? The
1:02:50hiring manager heard the story. She
1:02:52said, "Bring him in." And sure enough,
1:02:54he got hired. Now, I'm not saying if you
1:02:56tell a story, you'll get the job. But if
1:02:58you're remembered, you're more likely to
1:03:00be considered because people remember
1:03:02what you said. So, how can you be
1:03:05repeated? You can be repeated using
1:03:07stories, phrases, analogies, and
1:03:10metaphors. They're easy to remember and
1:03:12easy to repeat. It's not what you say,
1:03:15it's what they remember.
1:03:17>> This is where I'm repeating the message
1:03:18again. So, I was supposed to say it this
1:03:20way earlier and say it again now and say
1:03:22it again at the end, but this time I
1:03:24said it correctly, but it doesn't really
1:03:26make much of a difference because I
1:03:28think the message is coming across. You
1:03:29say is what they remember. So, the R in
1:03:33share is to be repeatable. Be someone
1:03:36who people can listen to and repeat.
1:03:39the E and the last element of share. The
1:03:43reason I'm saying the last element is
1:03:45because I don't want them to feel like
1:03:46this list is going to go on forever. The
1:03:48moment you say, "Okay, before I close or
1:03:50the last thing I want to tell you now,
1:03:52people just automatically start paying
1:03:54attention to you because they think it's
1:03:55about to wrap up." is emotion.
1:03:58Do people feel anything when they listen
1:04:01to you? Because if they feel it, they
1:04:04believe it.
1:04:06>> Notice how many times I say phrases that
1:04:08rhyme. because when it rhymes, it's just
1:04:10easier to remember. And you'll also
1:04:12notice when I say something important, I
1:04:14say it multiple times. So this phrase,
1:04:16if they feel it, they believe it. I want
1:04:18you to just notice how many times I say
1:04:20it in the section. It they believe it.
1:04:23If they don't feel anything when they
1:04:26listen to you because if they feel it,
1:04:30they believe it. If they feel it, they
1:04:33believe it. You ever had someone
1:04:34apologize to you, but they didn't sound
1:04:36sincere? They said, "I'm sorry." But you
1:04:40didn't feel the emotion. If they feel
1:04:41it, they believe it.
1:04:43>> I've already said it about three times.
1:04:45>> I'll take you back to when I was a kid.
1:04:46I was invited to a costume birthday
1:04:49party and everyone had to dress up as
1:04:51their favorite cartoon character. So, I
1:04:53dressed up as Bugs Bunny. I show up on
1:04:57the day and it just so happens that the
1:04:59girl that I have a crush on, she's there
1:05:01as well. And there's lots of other
1:05:03Batman or Superman's in the room. As
1:05:05soon as I walk into the room, she sees
1:05:08me and she says, "Of course you're Bugs
1:05:10Bunny."
1:05:12>> Okay. Now, in this story, I'm setting up
1:05:14the audience to expect something
1:05:16heartwarming, but then I deliver a a
1:05:19very sad conclusion to the story. So, I
1:05:23want you to notice how I go up in the
1:05:26energy leading up to it, how I'm smiling
1:05:28the whole time. I want them to get every
1:05:30indication something good is about to
1:05:32happen and then I'm going to pull the
1:05:33rug from under them. That's what I'm
1:05:35trying to do. Okay? So, just pay
1:05:37attention to that as I tell the story.
1:05:39She sees me and she says, "Of course
1:05:42you're Bugs Bunny." When she says that,
1:05:45I feel so warm and fuzzy inside because
1:05:47I'm thinking, "Wow, she must like me.
1:05:49How did she know this about me? This is
1:05:51amazing." So, I asked her, "How did you
1:05:53know I was going to dress up as Bugs
1:05:55Bunny?" And in front of everyone, she
1:05:57looks at me and she says, "Because of
1:05:59your two large, ugly front teeth."
1:06:07Decades later,
1:06:10I still remember how that felt.
1:06:14I still remember how it felt like a
1:06:17dagger through my heart.
1:06:20And if you were there with me, if you
1:06:22were my friend, if you saw any picture
1:06:25of me from that point on in my life, you
1:06:27would have seen my mouth closed.
1:06:30Can you see the drop in the emotion? How
1:06:33much more powerful that makes it? So,
1:06:35you set them up and then all of a sudden
1:06:37you take the energy away. Now I've gone
1:06:39down. Now, the problem is some people
1:06:41when they're trying to be inspiring,
1:06:43they just have this one sad tone the
1:06:46entire time. Then people are just sad by
1:06:48your story. So you have to bring them
1:06:50back up. So I was high energy, then all
1:06:53of a sudden I dropped the energy. It
1:06:54went really quiet. Now you'll see me
1:06:56pick the energy back up again.
1:06:59Because I was ashamed of opening my
1:07:01mouth.
1:07:03She made me feel emotion in that moment.
1:07:08One single sentence can do that to you
1:07:10if it's laced with emotion. So when you
1:07:13speak, can you not speak like that? Can
1:07:15you see how the emotion immediately
1:07:17changed? how he went from very sad and
1:07:21and serious and then all of a sudden do
1:07:23that to you if it's laced with emotion.
1:07:26So when you speak, can you not speak
1:07:28like that? Can you inspire people? Can
1:07:31you motivate people? Can you get them to
1:07:32feel excited? Do they feel anything when
1:07:35you speak? Because if they feel it, they
1:07:38believe it. That's the fourth time I've
1:07:40said that phrase in just this one story
1:07:43because I want to reiterate it's it's an
1:07:46important phrase. is I want to say it
1:07:47multiple times.
1:07:48>> So speak with emotion. Emotion is the E
1:07:51in share. So why should you implement
1:07:54any of this?
1:07:55>> Okay. So now we've talked about all five
1:07:57elements of share. I like ending my
1:08:00workshops and my talks by giving them
1:08:02the why. Okay. Now you know what to do.
1:08:05Now you know how to do it. But why
1:08:07should you do it? Because I have to
1:08:09inspire them to take action. So what
1:08:12you're about to hear is me giving an
1:08:14example of how someone can implement all
1:08:16five elements of share and make it easy
1:08:19to do so. And what's an example of this?
1:08:23Many years later after this event, I'm a
1:08:25young man with low self-esteem.
1:08:28By the way, in none of my 50 rehearsals
1:08:30have I ever said that phrase, I'm a
1:08:32young man with low self-esteem. When
1:08:34you're on stage and you look at people's
1:08:36expressions, things just come in your
1:08:38head and you can say it. But because I
1:08:40know my structure inside out, I can take
1:08:42these liberties. I can say this phrase
1:08:45here or there, add it, remove it, and I
1:08:47know how to get back on track. So, this
1:08:49just came to me in the moment and I
1:08:51decided to say it. I walk into a grocery
1:08:53store like usual. I'm at the cashier and
1:08:56she's scanning my groceries and I didn't
1:08:59know at the time, but she was about to
1:09:01ask me a question that would completely
1:09:03change my life. Building a tad bit of
1:09:06anticipation again, she asked me,
1:09:10"How would you like to pay?"
1:09:13To which I said, "Credit card, please."
1:09:17She looks up at me, locks her eyes to
1:09:20mine, and says, "Huh,
1:09:24you've got a good voice."
1:09:27And she continues
1:09:29scanning my groceries.
1:09:32Now I go home and I'm thinking, "Wow,
1:09:33she said I have a good voice. Do I have
1:09:36a good voice? How long have I had a good
1:09:38So here you'll notice my tone becomes
1:09:41more playful because I feel like it's
1:09:43been too serious for too long. We talked
1:09:45about the Bugs Bunny story, which was a
1:09:47sad story. Then we talked about me being
1:09:49a low self-esteem person at the grocery
1:09:51store. I don't want them to feel sad for
1:09:52too long. So this is why I'm injecting
1:09:54some some humor. And notice it's not I'm
1:09:57not cracking a joke here. I'm saying it
1:10:00in a way that's playful and that puts
1:10:02people in a better mood. So, you don't
1:10:04always have to make a joke or try to
1:10:06make people laugh. Just say it in a way
1:10:08that's amusing to you. Should I be
1:10:11talking more? Should I open my mouth?
1:10:13Should I do more presentations? And all
1:10:15these years later, I now have the
1:10:17privilege of speaking to you here. I'm a
1:10:20professional public speaker and I coach
1:10:22some of the most successful CEOs and
1:10:23leaders in the world. But I can trace
1:10:26all of that back to those five words
1:10:31that woman said to me in that grocery
1:10:33store.
1:10:36This in my first rehearsal, I said I can
1:10:39trace it back to that one sentence. One
1:10:43sentence. But when I rehearsed it a few
1:10:45times and I said back to five words,
1:10:49that just sounded much better. And then
1:10:52in the moment, there's another thing I
1:10:54said that just sounded really good. You
1:10:56I'll play it and you'll see what it is
1:10:57and I'll point it out. She changed my
1:11:00life with five words because when she
1:11:05spoke, what she said stood out. She
1:11:09highlighted what was important. She
1:11:11addressed me. She said something that
1:11:13was repeatable. Do I have a good voice?
1:11:15And she made me feel emotion. All five
1:11:19elements with five words.
1:11:22>> All five elements with five words. I
1:11:25have never said that in any rehearsal
1:11:27before. It just came to me on the spot
1:11:29and I just decided to say it. You're
1:11:31going to have this happen. And you have
1:11:33to allow yourself to go left and right
1:11:35with the script because if you think
1:11:37about it, my whole rehearsal process is
1:11:39I say it out loud. And the more I say
1:11:42it, the more my mind finds finds new
1:11:44ways to say it. That's how I workshop my
1:11:46material by saying it out loud. I don't
1:11:48just look at my notes a million times
1:11:50and hope I come up with something. When
1:11:51you say it out loud, you tend to say
1:11:53differently every time. So, this is no
1:11:55different. This is a lot like a
1:11:57rehearsal except it's not a rehearsal.
1:11:59It's when it counts. But, I'm on stage
1:12:01and I said it and it came out a little
1:12:03bit differently. And this is the best
1:12:05way I could have said it. All five
1:12:07elements in just five words. So, you
1:12:10have to take the liberty of allowing
1:12:11yourself to explore on stage as well.
1:12:13Now, what I did with this story, I told
1:12:16the story to demonstrate how someone can
1:12:19use everything that I've talked about.
1:12:21So, at the end, I did a sneaky little
1:12:24thing here. I'll rewind. Repeatable. Do
1:12:27I have a good voice? And she made me
1:12:30feel I used the story also as a recap.
1:12:34So, why should you do any of this? I
1:12:36told the story. She did this, this,
1:12:38this, this, and this. All five elements.
1:12:41So now they've heard the recap of the
1:12:44entire five elements. I don't have to
1:12:46say, "Okay, let's do a quick recap.
1:12:48Okay, now let me tell you a story about
1:12:50someone who implemented this." I
1:12:51combined both of them into one single
1:12:54story because again, I have about 15
1:12:57minutes here. So let's continue and
1:12:58let's see how I wrap it up. Emotion, all
1:13:02five elements with five words.
1:13:06So let me ask you this. What if every
1:13:08single time you were in a presentation,
1:13:12a conversation, people remember what you
1:13:14say? Here, I'm trying to paint a
1:13:17positive picture of the future. Imagine
1:13:20if XYZ happens. If you use share,
1:13:22imagine if all of this happens. I'm I
1:13:25want them to think about what's
1:13:27possible. What if you're in a job
1:13:28interview or you're meeting your
1:13:30soulmate for the first time? They
1:13:32remember what you say. What if you are
1:13:34raising your kids, giving them advice on
1:13:36how to chase their dreams, and stay away
1:13:38from the dangers in life? They remember
1:13:41what you say.
1:13:43>> They remember what you say. They
1:13:45remember what you say. I said it three
1:13:46times because I want to stress on the
1:13:48importance of speaking in a way that
1:13:50people remember you.
1:13:52>> Wouldn't that be a skill worth having? I
1:13:55hope I've made the case that it is.
1:13:57>> This is me going back to the objective
1:13:59of the presentation. I was making a case
1:14:01that it's an important skill to have.
1:14:03And by this point, I want the audience
1:14:05thinking when they hear me say, "Isn't
1:14:07that a skill worth having?" I want them
1:14:09to think, "Yeah, absolutely. I'm sold."
1:14:11Because I believe that you. Now, this is
1:14:14a this is the final wrap-up. You'll
1:14:16notice what I say here is the same thing
1:14:19I say after the first story. Almost the
1:14:22same exact sequence. The only thing I
1:14:24flip is the final message. Earlier, I
1:14:27introduced the final message first. It's
1:14:29not what you say, it's what they
1:14:31remember. Here, I introduce it right at
1:14:33the end because people remember the last
1:14:35thing you say. So, I'll say all three
1:14:38phrases again. You'll notice those
1:14:39phrases
1:14:40>> the case that it is because I believe
1:14:42that you have been put on this planet to
1:14:45be valuable to the people around you.
1:14:48And you cannot be valuable if you are
1:14:51not memorable. People cannot follow what
1:14:55they forget. So if you forget every
1:14:58single thing that I have said so far,
1:15:01just remember this.
1:15:04It's not what you say, it's what they
1:15:06remember. I'll say it one more time.
1:15:10It's not what you say, it's what they
1:15:14remember.
1:15:16Thank you so much.
1:15:20Okay, let me rewind this. There's a lot
1:15:22that happened there that I want to point
1:15:23out for you. what they for
1:15:27people cannot follow what that it is
1:15:31because I believe that you have been put
1:15:34on this planet to be valuable to the
1:15:37people around you. Now this phrase you
1:15:41cannot be valuable if you're not
1:15:42memorable. This was supposed to be the
1:15:45main idea of my talk when I was writing
1:15:47the script. This was the main sentence
1:15:50and I had written my entire talk around
1:15:52it. But then the more I said it, the
1:15:54more I said I said, "Okay, is is being
1:15:56valuable something that most people
1:15:58think about? I know they want to be
1:15:59valuable, but they might not think about
1:16:01it. I'm not sure." So I workshopped it.
1:16:03And in one of the rehearsals, I said
1:16:05something like, "It's not what you say,
1:16:06it's what they remember." And the moment
1:16:08I said it, "Oh, that sounds pretty good.
1:16:10Actually, that sounds really good." So
1:16:12then I kept rehearsing it with that
1:16:14phrase instead. And I found, at least
1:16:16for me, it sounded better. But then I
1:16:19really like the other phrase, too. So, I
1:16:22wanted to keep both them in there, but I
1:16:24didn't want to overload them. I didn't
1:16:26want to throw every single phrase in
1:16:28there. I wanted to still emphasize one
1:16:31main phrase, but also use the other
1:16:33ones. That's why you see me using if it
1:16:35if you're not memorable. What was it? If
1:16:37you are not valuable, you are not
1:16:38memorable. If you if you want to be
1:16:40valuable, you have to be memorable.
1:16:42People cannot follow what they forget.
1:16:44All of these phrases, if they feel it,
1:16:45they believe it. I sprinkle them
1:16:47throughout the presentation because it
1:16:50might resonate with one person, it might
1:16:51resonate with a different kind of
1:16:54person. You never know what phrase
1:16:55resonates with what person. So, I still
1:16:57included them, but I stressed on that
1:17:00final phrase. Now, what I also did, and
1:17:02we'll watch the closing again, is I
1:17:05raised the energy up right at the end.
1:17:08If you forget every single thing that
1:17:10I've said, just remember this. This goes
1:17:14back to my point about highlighting
1:17:17what's important. I'm literally telling
1:17:19them, just remember this. If you forget
1:17:21everything, which most people will
1:17:23forget 99% of your your speech, just
1:17:26remember this. And then I hammer my
1:17:28message, the one thing I want them to
1:17:30remember. So, let's watch again and I'll
1:17:32point some something else out as well.
1:17:34>> And you cannot be valuable if you are
1:17:38not memorable. People cannot follow what
1:17:41they forget. So if you forget every
1:17:44single thing that I have said so far,
1:17:47just remember this.
1:17:50And here the reason I went up before is
1:17:54because I want to add that emotional
1:17:55contrast. But also when you want to make
1:17:58a point, don't scream the point. Don't
1:18:01shout the point. You want to say it
1:18:03almost like a whisper. Because what
1:18:05happens when we whisper? People think
1:18:07it's important. It's a secret. It's
1:18:09something that we should lean closer to
1:18:10listen to. So that's why if you forget
1:18:13everything, just remember this. What is
1:18:17the audience thinking now? Oh, let me
1:18:18lean closer. He just wants me to
1:18:20remember this phrase must be important.
1:18:22Let me lean closer and listen. And then
1:18:24I deliver the phrase. But I don't
1:18:26deliver it once. I deliver it twice. And
1:18:29there's something else I do. After I say
1:18:32it the first time, I immediately say,
1:18:35"Let me say it one more time." Because
1:18:37what I don't want happening is I say it
1:18:39one time and they start applauding and
1:18:42then I continue saying it and then it
1:18:44kills the applause and they won't
1:18:45applaud the second time. So that's why
1:18:47you need to make it abundantly clear
1:18:49that you're not finished until you're
1:18:51finished. So just notice there's a lot
1:18:53of finesse and poise that goes into
1:18:55this. After I finish, you'll also notice
1:18:58me take a couple of seconds before I
1:19:00actually close. Watch.
1:19:02>> It's not what you say, it's what they
1:19:05remember. I'll say it one more time.
1:19:08>> Did you notice how it was I didn't even
1:19:10finish the sentence. I It was almost
1:19:12like one long sentence.
1:19:13>> What they remember. I'll say it one more
1:19:15time.
1:19:16>> I didn't even give them a chance to
1:19:17applause because I didn't want them to
1:19:21be valuable to the people around you is
1:19:25what they remember.
1:19:28>> One more time.
1:19:29>> It's not what you say.
1:19:32Every single thing that I have said so
1:19:34far, just remember this.
1:19:38It's not what you say, it's what they
1:19:41remember. I'll say it one more time.
1:19:44It's not what you say, it's what they
1:19:48remember.
1:19:51Thank you so much.
1:19:55I took a two, three second pause right
1:19:57after that final word. what they
1:20:01remember
1:20:03and then I said thank you because I want
1:20:06the words to sink in. If I said if I
1:20:09said something like if you forget
1:20:11everything just remember this. It's not
1:20:12what you say it's what to remember.
1:20:14Thank you very much. I run through it. I
1:20:17ran through the emotion. I need to let
1:20:19it sink in. And what I'm doing in my
1:20:21head is when I say the phrase and I'm
1:20:24not saying anything. I'm thinking 1 2 3
1:20:28and then I continue. So that's how I
1:20:31laid out my entire talk. I hope you got
1:20:32a step-by-step breakdown. Now let's have
1:20:35a look at what happened before when I
1:20:37arrived at the venue. What happened
1:20:39afterwards? You can check that out in
1:20:40the next module.
1:20:43And that is the entire process of how I
1:20:45crafted, rehearsed, and delivered my
1:20:47TEDex talk to get more than a million
1:20:49views. I hope you learned a lot that you
1:20:52can implement in your own presentation
1:20:53in your own TEDex talk. And if you would
1:20:56like to work with my team and I to
1:20:57become a better communicator, a better
1:20:59speaker, check out the links in the
1:21:01description for coaching and training.
1:21:03See you in the next one.

About this transcript

This page contains the full transcript of How to Give a Viral TEDx Talk (Full Course) by Yasir Khan, generated from the public captions YouTube serves with the video. The transcript has 14,527 words across 2,027 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.