How to Get Your First Editing Client With Outreach (Full Blueprint) — Transcript

Full transcript

1. 0:00So, let's talk about why you're not
2. 0:03getting clients. And before you say it,
3. 0:05no, it's not your skills, not your
4. 0:07portfolio, and not because the market is
5. 0:10too competitive. Most editors believe
6. 0:12that getting clients is a number game.
7. 0:14Send more emails, apply to more gigs,
8. 0:17spam more DMs, and eventually someone
9. 0:19will say yes. That's what everyone tells
10. 0:21you. But, here's the thing, that
11. 0:24approach is why your inbox is still
12. 0:27empty. The real problem you're not
13. 0:28targeting the wrong number of people,
14. 0:31you're targeting the wrong people
15. 0:32entirely. And no amount of volume can
16. 0:35fix a broken targeting system. I've been
17. 0:38through this exact frustration, and once
18. 0:41I fixed one thing, which is called
19. 0:43building an ideal client profile,
20. 0:45everything changed. So, in this video,
21. 0:48I'm going to show you the exact six-step
22. 0:50system to find, identify, and land your
23. 0:54ideal client, even if you're starting
24. 0:56from zero. So, grab a pen and paper, and
25. 0:59let's get into it. Step one, decide who
26. 1:01you are targeting.
27. 1:03The first question you have to answer is
28. 1:05that what type of client you actually
29. 1:08want to work with. There are three main
30. 1:10options. You can either work personally
31. 1:12one-to-one with a YouTube creator, you
32. 1:14can either work with brand or agencies.
33. 1:17These are the three options, and each
34. 1:19one of them comes with a different
35. 1:21trade-off. First one is agencies. They
36. 1:23give you consistent work, but the pay
37. 1:24per project is usually lower, and the
38. 1:26creative freedom is limited. The only
39. 1:29exception is if you work with the top
40. 1:31agencies in your niche. And I'm saying
41. 1:33this because I am working with an
42. 1:34agency, which is a top dog in their
43. 1:36niche, and all of the things that I told
44. 1:38you earlier, the problems that I
45. 1:40mentioned earlier, that doesn't exist
46. 1:42with them. They usually pay very good
47. 1:44per project, and I have a lot of
48. 1:46creative freedom as well. Second is
49. 1:48brands. They usually pay significantly
50. 1:50more compared to the others, but they
51. 1:52are hardest convert. All those fancy
52. 1:55SaaS edits you see on X or
53. 1:57comes under this brand category. They
54. 1:59won't provide you consistent work, but
55. 2:01their one single project can help you
56. 2:03achieve half of your monthly earning
57. 2:06goals. Third one is working personally
58. 2:08one-to-one with a YouTube creator. This
59. 2:10is the sweet spot for beginners or
60. 2:12intermediates because they are easier to
61. 2:14reach, faster to convert, and you're
62. 2:16going to build a real-world working
63. 2:19relationship with the one person. But
64. 2:21here, the pay is usually low if you are
65. 2:23a beginner. Exception here is that if
66. 2:25you have good experience, you can close
67. 2:27creators who can pay you way better than
68. 2:30anyone else cuz I have seen people
69. 2:32getting paid $1,000 to $1,500 for one
70. 2:35single YouTube video. Also, one more
71. 2:38thing, don't try to reach out to the big
72. 2:40names in your niche because they usually
73. 2:42have a full in-house team that are
74. 2:44working for them, so they won't reply to
75. 2:46you. The real opportunity is with the
76. 2:48channels with 5,000 or 100,000
77. 2:51subscribers. These creators are growing
78. 2:54fast enough to have revenue, and they're
79. 2:56small enough that they still need
80. 2:58outside help. That's your window. Step
81. 3:00two, pick a niche.
82. 3:03Once you know who you are targeting, you
83. 3:05need to know what niche they are working
84. 3:07in. Some of the examples are creators
85. 3:10who are trying to build their personal
86. 3:11brand, fitness, gaming, tech, finance,
87. 3:15or like personal lifestyle. And if you
88. 3:17want to know the exact process on how
89. 3:20you can find a perfect niche that suits
90. 3:22you, then I'm sorry to say that there's
91. 3:24no [music] such method. And I'm telling
92. 3:26you with experience because all you need
93. 3:28to do is to just try and add it
94. 3:31different things and see what you
95. 3:33actually enjoy to work. Simple as that.
96. 3:35And let me tell you why this method
97. 3:37works because most of the people that
98. 3:39you see on YouTube will tell you to pick
99. 3:41a niche where the most money is, but the
100. 3:43issue with this is if you are targeting
101. 3:46only the money part, then you will get
102. 3:48burned out pretty quickly and you will
103. 3:50quit eventually. But if you enjoy what
104. 3:52you're doing, every project that will
105. 3:54come to you, you will take this as a new
106. 3:57challenge to learn something new. Step
107. 3:59three, choose your style of editing.
108. 4:02This step is about knowing what you are
109. 4:04actually selling. There are two end of
110. 4:05editing spectrum. One end is intentional
111. 4:08editing, good pacing, good storytelling,
112. 4:10intentional visuals, and basically
113. 4:13viewer perspective editing. It stays
114. 4:15cool, and it's actually harder to do
115. 4:17well because you have to think about the
116. 4:19unique ways that you can explain what
117. 4:22the speaker is saying in the video to
118. 4:24the viewers so that they can understand
119. 4:26that concept pretty easily. On the other
120. 4:29side is retention editing. Heavy motion
121. 4:31graphics, dynamic text coming every 5
122. 4:34seconds, exclusive sound design, or
123. 4:37something like Mr. Who's the Boss or Mr.
124. 4:39Beast kind of editing. So, where do you
125. 4:41actually sit? What do you generally
126. 4:43enjoy editing? You don't have to pick
127. 4:46just one, but you need to be able to
128. 4:48articulate your style pretty clearly.
129. 4:51Because when you will reach out to the
130. 4:52clients, you need to show them the work
131. 4:55that resonates best with their current
132. 4:57editing style. A creator who is trying
133. 4:59to build his personal brand or a
134. 5:01business owner who is trying to sell his
135. 5:03course or community doesn't need high
136. 5:05retention editing. They need intentional
137. 5:08editing. And if you will try to approach
138. 5:10them with a portfolio that is filled
139. 5:12with retention based editing, you most
140. 5:14probably won't get any reply back. So,
141. 5:16know your style, match it with your
142. 5:18niche. This is what makes your portfolio
143. 5:20relevant rather than just random. Step
144. 5:23four, find [music] the specific problem.
145. 5:26This is the most important step. And if
146. 5:28you get this wrong, nothing else in the
147. 5:31video matters. So, listen this
148. 5:32carefully. Here's what most editors do.
149. 5:34They go on YouTube, find [music] a
150. 5:36channel, send them an email saying that
151. 5:38your video looks great, but editing can
152. 5:40be improved, and wonder why nobody
153. 5:43replies. And why this doesn't work?
154. 5:44Because that's very generic. It's not
155. 5:46personalized. [music]
156. 5:47They receive hundreds of DMs every
157. 5:50single day from the editors who don't
158. 5:52watch my videos. So, here's what
159. 5:54actually works. So, before you send
160. 5:56anything, go on their channel and watch
161. 5:58their latest three to five videos with
162. 6:00one goal in your mind, finding a
163. 6:02problem. Is the hook weak? Does
164. 6:04retention drop early? Is pacing too
165. 6:07slow? Is there no visual structure
166. 6:09holding the video together? Is the
167. 6:10storytelling inconsistent from video to
168. 6:13video? Whatever it is, every creator has
169. 6:15at least one problem in their content,
170. 6:18and your goal [music] is to find it
171. 6:20before you reach out to them. And if you
172. 6:22don't find a problem, then don't reach
173. 6:24out to them. Because when your email
174. 6:25says, "I watched your last few videos
175. 6:28and noticed your attention drops sharply
176. 6:30around the 2-minute mark. That usually
177. 6:32happens when the visual pacing slows
178. 6:34down, and there's nothing pulling the
179. 6:36eye forward." That creator will stop
180. 6:38scrolling and will read it. This is
181. 6:40because you're talking about their
182. 6:42channel, their actual problems, not your
183. 6:45services only. That's the difference
184. 6:47between getting a reply and getting
185. 6:49ghosted. And one more important thing,
186. 6:51if you don't get reply in one single
187. 6:54email, try to follow up to them at least
188. 6:56two or three times with two to three
189. 6:58days gap in between each follow-up. Step
190. 7:01five, check [music] if they can actually
191. 7:03pay you. Everything about that I told
192. 7:05you is wasted if the person you are
193. 7:07trying to reach out [music] has no
194. 7:09budget. So, run a quick check before you
195. 7:11send a personalized outreach. Is the
196. 7:13channel monetized? Monetized means if
197. 7:15they are getting ad revenue, do they
198. 7:17sell anything, a course, [music] a
199. 7:19community, a digital product, anything?
200. 7:22This indicates that they are treating
201. 7:24their content like a business, and
202. 7:26business do need money to grow. Are they
203. 7:28already paying for help? If they have
204. 7:30good thumbnails or the production
205. 7:32quality is good, this indicates [music]
206. 7:34that they know the value of investing
207. 7:36back into their content. You're not
208. 7:37convincing them from scratch. If none of
209. 7:39these are true, no monetization, no
210. 7:41selling products, no initial investment,
211. 7:44then move on. So, don't waste your
212. 7:46personalized outreach on someone who
213. 7:48cannot even actually pay you even if
214. 7:51they want to. Step six, [music] find
215. 7:53them and reach out. So, now you have
216. 7:56your ideal client profile. You know the
217. 7:58type, you know the niche, you know your
218. 8:00editing style, you know the problem, you
219. 8:03know the financial signals. Now, all you
220. 8:05need to do is find these people and
221. 8:07outreach to them. YouTube is your best
222. 8:10lead generation tool and it's completely
223. 8:11free. And all you have to do is make a
224. 8:13fresh YouTube account, watch a few
225. 8:15videos in your niche, and let the
226. 8:17algorithm show you more. So, go through
227. 8:19the channels that match your ICP, pull
228. 8:21their emails from about page, and build
229. 8:23a simple spreadsheet. Channel name,
230. 8:26email, link, quick notes on what you
231. 8:28have noticed. [music]
232. 8:29Second, you can go to YT Jobs. Here,
233. 8:31creators list for the roles that they
234. 8:33are actively looking for. These leads
235. 8:35are warm. They know that they have to
236. 8:37find someone for a certain role, so
237. 8:39start here for faster conversions. Third
238. 8:41is X or Twitter. It's slow, but it's
239. 8:44absolutely worth it. Post your work
240. 8:46consistently, talk about editing, share
241. 8:48your editing process. So, when an
242. 8:50inbound comes, like a client will reach
243. 8:52out to you, the closing rates are
244. 8:54dramatically higher because they already
245. 8:56like what they see. Now, for the
246. 8:58outreach itself, two things that have
247. 9:00worked best for me is personalized email
248. 9:03that reference their specific content
249. 9:05and the problem that you have noticed.
250. 9:07Pair with a free sample, like a 20-
251. 9:1030-second edit of their intro. Take an
252. 9:12actual clip from their previous videos,
253. 9:14edit them in your own style that you
254. 9:16think best suit for their taste or their
255. 9:19channel, and send both versions side by
256. 9:21side. Let them see the difference. Don't
257. 9:23ask them to imagine. Keep the image
258. 9:25short, reference [music] their content,
259. 9:27pinpoint their exact problem, offer the
260. 9:29sample, tell them that you are open to
261. 9:31conversation if it's useful.
262. 9:33>> [music]
263. 9:33>> That's it. Follow up if you don't hear
264. 9:35back from them. Not once, but multiple
265. 9:37times, Like two to three times. But keep
266. 9:39at least two days of gap between those
267. 9:41follow-ups. Leaders are usually busy, so
268. 9:44a lack of reply doesn't always means an
269. 9:46actual no. So, these are the six steps.
270. 9:48Who you target, what is the niche, what
271. 9:51editing style, what problem they have,
272. 9:53whether they can actually pay you, and
273. 9:55how to reach out to them. That's your
274. 9:57ideal client profile, and once you build
275. 9:59it, outreach stops becoming a guessing
276. 10:01game, and it becomes a system that you
277. 10:04can repeat and improve. Most editors
278. 10:07never do this. They get stuck in the
279. 10:09volume mode. More application, more
280. 10:11platforms, more DMs, and wonder why they
281. 10:14are not getting any replies. You don't
282. 10:16have to actually do that. Build the
283. 10:18profile first, target the right people,
284. 10:21lead with their actual problems, give
285. 10:23them value first before asking for
286. 10:25anything else. That's what worked for
287. 10:27me, and that will work for you, too. And
288. 10:29if you want me to show you how I build a
289. 10:31personal brand on X that generates
290. 10:33inbounds more than I can handle, or my
291. 10:36personal outreach method, or my personal
292. 10:38outreach script, or how I build a
293. 10:40portfolio that actually converts, do let
294. 10:42me know in the comments. If it gets
295. 10:44enough response, that's going to be the
296. 10:46next video. So, in the meantime,
297. 10:47subscribe, and I will see you in the
298. 10:49next one.