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How To Get Your First 500 Skool Members With $0 — Transcript

by Adnan Pilditch · 15,869 words · 2,209 segments · language en · Watch on YouTube

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0:00Most school creators don't fail because
0:02school is hard. They fail because they
0:04never finish anything long enough for it
0:06to work. If you're burnt out from your 9
0:08to5 on your third school idea, secretly
0:11wondering why you're just not cut out
0:13for this, this episode is for you. My
0:16guest today has helped a ton of late
0:18career professionals escape the
0:209-to-five grind and actually build a
0:22business they don't hate. He used to run
0:25two podcasts, hundreds of episodes, and
0:27he sees the same pattern over and over
0:30again. Distraction, comparison, and
0:32quitting too early. In the next hour,
0:34we're going to break down why most
0:36people never get their school community
0:38off the ground, how to rebuild your
0:40focus and confidence, and the simple
0:42daily reps that take you from lurking to
0:45actually making money. Stay to the end
0:47because I'm going to ask Brian for a
0:4930-day checklist you can literally copy
0:51and paste and follow after this episode.
0:54Welcome back to the channel, guys. I'm
0:56Adnan and on this episode, we go deep
0:59with top school community owners to
1:01figure out what's actually working in
1:03the trenches. Not theory, but what's
1:05happening inside real communities right
1:08now. Today, I'm with Brian O'Neal. He
1:10runs Mindset School. He hosted over 300
1:13podcast episodes and being a guest on 50
1:16plus shows. But the reason why I wanted
1:18him on this is that most of what Brian
1:21does is not school tactics. It's fixing
1:24the person running the community. So the
1:27tactics finally have a chance to work.
1:29If you're in your 40s, 50s, maybe 60s,
1:32burnt out from corporate, tried a bunch
1:35of things that didn't work, you're
1:36distracted, overwhelmed, and close to
1:39quitting, this conversation is for you.
1:41Brian, thanks for being here, man.
1:43>> None. Thank you for having me. This is
1:46awesome. Great introduction, by the way,
1:47and I'm excited for this episode.
1:49>> Truly welld deserved, my man. It's going
1:51to be great. So, for people who don't
1:53know um who you are, they don't know who
1:55who you know what what you do. Um they
1:59probably haven't seen you before. Who
2:00were you before school? Um, and W2
2:04prison break cuz I know that you've done
2:06um something
2:08a program that was W2 uh prison break.
2:11You don't have to talk about that, but
2:13what were you doing before that? And
2:14what was the exact moment you realized I
2:17can't do this thing anymore? I can't be
2:19in the corporate world anymore. I can't
2:22do this life anymore. What did the uh
2:26next 30 days actually look like for you
2:28when you finally had that realization?
2:30Okay. So, who I was before, I was
2:32basically the person that you just
2:34described, okay, in the in in the intro,
2:36which was I had a bunch of I'm I'm I'm
2:38well known as the 26 different side
2:41hustles in 14 years. Like, I counted
2:43them all up. And I worked a corporate
2:45job for 25 years. I was a sales I was a
2:48sales guy, same company for 17 years.
2:51And
2:52for the majority of my professional
2:55career, I was kind of okay with it. But
2:59as I started to advance in my 9to-5 and
3:02I saw what I would have to do to get to
3:05the higher level incomewise,
3:07[snorts] I didn't want that life. I'm
3:09like, I don't want that. I I don't want
3:10to have to do that. That doesn't seem
3:12worth it to me. And then I had a son. I
3:15had a son. He was born and he's 14 years
3:18old now. But at the time I was traveling
3:21a lot. I was flying 100,000 miles per
3:23year. I was gone all the time. I was
3:25missing this kid grow up. And you asked
3:28about the moment, right? So, I had all
3:29these failed attempts or I had and it
3:31wasn't it wasn't that I they failed.
3:33It's that I never gave them enough time.
3:35I gave up on all of them. I quit because
3:38it didn't happen fast enough and I just
3:40chase the next shiny thing, which I'm
3:42sure we'll talk about in this episode.
3:44But I remember that my son when he was
3:47young enough, maybe four or five years
3:50old at the time, he used to tell me,
3:51"Dad, I don't like it when you leave. I
3:52don't like it when you leave. I'm scared
3:54to be in the house by myself." And I
3:56remember thinking to myself at that
3:57point, I was like, "Man, this is that's
3:59pretty tough to hear because my father
4:01did the same thing when I was growing
4:02up." And I remember how I felt. And I
4:04just said to myself, you know what,
4:06Brian, you're just as capable as anyone
4:08else. You got one shot to watch this kid
4:10grow up. And I'll be damned if I'm going
4:12to miss it. And that was the moment
4:14right there. I went and I did the next
4:16thing. And side hustle number 27 was the
4:19one that got me out of my 9 to5. It took
4:21me nine months. It actually took me 14
4:23years if we're getting real here. But
4:25then it took nine months to get out and
4:27I messed that one up too because I
4:29committed a lot of the crimes that you
4:30mentioned in the beginning. But that was
4:32really the moment that that I was like
4:34kind of I call it the end of the rope,
4:35right? You're at the end of the rope.
4:37You've had enough of of of being sick
4:39and tired and that was the thing that
4:41that brought me to the edge. And the
4:44thing I still go back to when I want to
4:47quit business because this is important
4:49for all the listeners is there are two
4:52guarantees I make everyone. you will
4:54want to quit, but it won't be as hard as
4:57you think it's going to be. And whenever
4:58I think about quitting, I think about
4:59those words and I just say to myself,
5:01he's never saying that to me again. And
5:03then I just keep going.
5:04>> That's beautiful to hear, man. I've got
5:06a son. I've got two actually. And the
5:09thought that I'm going to be away from
5:11them the whole day and I'll only see
5:13them maybe a couple of hours in the
5:15weekend. It's it's a it's big. It's
5:19heavy on the shoulders like you cuz you
5:22only get one chance to watch them grow
5:23up. Then once they get to like 10, 11,
5:2612, you've already lost them cuz now
5:28they're going to start looking at
5:31someone else as a role model. You've not
5:33been there for them when they really
5:34needed you at that time. And I I
5:37literally hear my son talk to me like,
5:39"Dad, I need you. Dad, can you do this
5:42with me?" And yes, sometimes I'm busy
5:45doing things, you know, working for
5:47myself, but then at least I've got the
5:49chance to actually be with him. So I
5:53talk to myself and I say, "Do you know
5:54what Adnan, stop right now. Your son
5:57needs you more. So go and do the thing
5:59with him that he wants to do." And then
6:01he you can see his face lit lights up
6:05when he hears, "Yes, let's go and do it.
6:06Let's let's play. Let's whatever."
6:08Right?
6:09And
6:11imagine if I wasn't if I was working a 9
6:14to5 or doing something else, right? Like
6:16that I'm not with him. How would it feel
6:18to him? And how would it feel to me? Cuz
6:19you feel guilty every single day, right?
6:21That you're not with them, don't you?
6:23Like when you used to do the 9 to5, you
6:26felt so guilty that you couldn't watch
6:28your son grow up. And it's like you're
6:31losing your life is being lost right in
6:33front of your eyes.
6:34>> How does that feel?
6:35>> I hated it. I I literally I I was
6:37already I was already missing something
6:39because I knew that I had more in me. I
6:42had more to offer the world in terms of
6:44you know my business and my
6:45capabilities. I was just scared, you
6:48know. I was just all the all the things
6:50that we all fear, which is, you know,
6:52hey, no one's I'm not good enough or,
6:54you know, no one's going to pay
6:56attention to anything that I have to
6:57say. And and after and and really that's
7:00all just excuses, right? That that's
7:02those are all excuses. And we could
7:04certainly get into that, but it just
7:06came down to
7:09I'm not going I do not accept missing
7:12him grow up because I just remember how
7:14I felt when my dad was gone all the
7:16time. And it's not that he did what he
7:18had to do. And we can be the ones like
7:22you and I like what you're doing for
7:23your for your for your sons, which is so
7:26awesome. We can be the ones to change
7:29the narrative on that. Right. And now
7:31he's seeing from me like, hey, I don't
7:34have to go to a nineto-5. Like, dad's
7:36doing the business thing. I can go down
7:39that path, too. So, there's there's so
7:42much good from it. And I thank him all
7:44the time because I tell him he doesn't
7:45know that he did it. But I said, "Hey,
7:47man. I just wanted to let you know. I
7:48appreciate you giving me the courage to
7:50take my to take my shot and quit being
7:52afraid because he was the one who had to
7:54tell me." It's almost like he knew
7:55innately. He's like, "Dad needs a push.
7:57He needs somebody to push him over the
7:59edge." And he did it. Amazing. Really
8:01great to hear. So, obviously we can talk
8:03about this. This really needs a whole
8:06episode on its own, but we can't really
8:08give it too much time. I want to talk
8:09about stuff like if people are feeling
8:13this feeling and they want to really
8:15start their business and and finally get
8:17that freedom to spend time with their
8:19family and stuff like that, what do they
8:21actually need to do and how to get past
8:24those fears? Cuz we all have those fears
8:26innate within us. It's how we deal with
8:28those fears and how we push past that
8:30barrier is what really matters here. So,
8:33we'll talk about that in a bit. But what
8:34I want to know is who is the typical
8:37person you help? Now, talk to me about
8:40their age, situation, fears, and when
8:44they first find you, what mental state
8:46are they in?
8:47>> They're in a similar mental state. The
8:50at least the ones that are ready to act,
8:52right? Like ready to go into maybe one
8:53of my paid groups, they're in a similar
8:56situation. Maybe not the exact thing
8:58that I described, but they've worked a
9:00job for maybe 15, 20 years. They've
9:04tried a bunch of things, it hasn't
9:06worked, and they're at their they
9:09they're at that end of the rope, right?
9:11I don't mean to sound cryptic, but it's
9:12like, okay, the older we get, this is
9:15what happens to to to people who age and
9:18become more able. It's they are more
9:21fearful of losing time than they are of
9:24money.
9:26They feel like they're running out of
9:27time. So someone who's in their 40s or
9:2950s are like, "Man, I I this has to work
9:32this time. Otherwise, I'm going to run
9:34out of time, which is just crazy." And
9:36they know what it is crazy because I
9:38have people that are in my higher level
9:40mastermind group that are in their 70s
9:42and they're not ready to give up. So
9:44it's all a perspective. It's a mindset
9:46shift. And there's there's so much
9:49revolved around why people don't start.
9:52What they need to do number one is
9:54understand that and you alluded to it a
9:57second ago is everyone thinks that
9:59confident people are not scared. That's
10:02completely incorrect. I get scared all
10:05the time.
10:06>> They just do it.
10:07>> They just do it.
10:08>> They just do it anyway.
10:09>> That's what that's the difference. Like
10:10there you and me were not not scared.
10:14Okay. I was scared to do this show. When
10:16you asked me I was like, "Oh, this is
10:18kind of nerve-wracking. I haven't done
10:19this in a while." But the difference
10:21between me now and 5 years ago is I
10:26recognize it much faster and I'm like,
10:27"Oh, there's that little imposter
10:28syndrome on the shoulder. I just flick
10:30it off." It's like, "No, no, no. You've
10:31done 300 episodes." And also, he asked
10:33you, "Okay, whereas the other person
10:36who's who is still stuck in their head
10:39would spiral and go out of control and
10:40probably like fake an illness or
10:42something, but to not come on the show,
10:44right? That's the difference. We do it
10:46anyway. we find a way to face our fears
10:49and keep going because like I said it's
10:51not as scary as we think it is.
10:53>> Yeah. And the most important thing and
10:55from what I've seen as well to add to
10:57that is like you said people that
11:01accomplish things they just do it
11:02anyway. They recognize that they are
11:04scared and they just push that fear away
11:07and just do it anyway. And the doing is
11:10what gets them past to to to uh past
11:14that fear factor and past that blockage
11:17that they have and to actually start
11:18seeing results. Cuz results only come
11:21from doing. Like you cannot not do and
11:24expect results. Like the definition of
11:25insanity is doing the same thing over
11:27and over again and expecting a different
11:29outcome. If you're not taking the
11:32initiative and going past your fears and
11:35and figuring out your issues and just
11:37doing it anyway, you will keep getting
11:39the same results that you've been
11:41getting all this time. So, what has to
11:44be a a different variable here is the
11:47doing part, right? Just do it anyway.
11:50Who cares? And that's the mindset that
11:52we like to adopt is just do it anyway.
11:56So from your vantage point, Brian, what
11:58actually kills most school communities
12:01before they ever make real money from
12:04what you see every single day?
12:05>> Distraction. That that that is the
12:07biggest thing. School communities.
12:10There's I'm very opinionated on a lot of
12:12these things. Not everyone's going to
12:13agree with me. Um,
12:16one of my biggest moves, my biggest
12:19power moves over the the last 18 months
12:21has been my ability to say no to things.
12:24I'm not in a lot of school communities.
12:27I don't do anything really. I don't
12:29really do anything else other than this
12:31because that has always led to my
12:32downfall. And I will give you a perfect
12:34example. Side hustle number 27, the one
12:36that worked, the one that got me out of
12:38my job was a real estate business that I
12:40had started. I was I was doing a real
12:41estate business and I built it up. I
12:43more than three and a half time two and
12:45a half times my income in 18 months from
12:47my nineto-ive job. And you know, I got
12:50puffed up by a bunch of people and
12:52Brian, you're great. And the ego started
12:53to roll and I said, "You know what? I'll
12:54just do a podcast or I'll do some sales
12:56consulting or I'll do this too." And
12:58guess and you know the how this story
13:00ends. I took on all these different
13:02projects and the whole thing blew up in
13:04my face. It was because I became
13:08distracted
13:10and
13:11the people who I work with who have
13:15acquired and amassed a bunch of skills
13:17over their life, they are under the
13:20illusion that they they can and should
13:23do all of them. When you know this to be
13:26true, one business, we do one thing and
13:30we focus on that. to go all in because
13:32if you try to chase two or three
13:33different businesses, they're all going
13:35to get away from you. If you try to
13:36chase two rabbits, they're both going to
13:38get away. I've yet to see someone brand
13:40new from scratch who's never done a
13:42business before
13:44manage three at the same time. Yet,
13:46everyone thinks that they can do it and
13:48it's a it's a huge mistake. So, the
13:50distractions are what kill it. And they
13:52just can't stay focused. They have too
13:54many ideas and they can't pick one
13:57because they put so much pressure on the
14:00pick. You hear Horoszi talk about this
14:02all the time, the fallacy of the perfect
14:03pick. Like it doesn't matter what
14:04business you pick. They can all work,
14:06but they can't all work at the same
14:08time. You got to pick one and you got to
14:10go all in on it. And you can't go all in
14:12on it for 3 weeks or 30 days. Like you
14:14got to get married to the thing.
14:15>> Yeah. Just focus on that one thing
14:18because if your focus is fragmented, you
14:21literally cannot give it 100%. You'll
14:23give 30% 33% to all the three things,
14:27but we know that if you give 30% of your
14:29effort, you're not going to accomplish
14:30anything. And then you're going to
14:32you're going to start getting
14:33frustrated. Why is this not working?
14:35Well, simple. Because you're doing too
14:37many things at the same time, right? I
14:39love what Hoszi
14:42um says about I don't know if you've
14:44heard of his theory of deletion. Delete
14:48before you start adding. So like pick
14:51all your you know your daily activities
14:54everything that you're doing audit them
14:56and then completely deleting all the
14:58things that give you negative ROI or no
15:01ROI at all and only double down on the
15:05things that give you positive ROI.
15:08So if one thing is started to work then
15:10delete everything else. Just focus
15:12double down on that
15:14and um that that's when people will
15:17start seeing results and it doesn't
15:19happen straight away. It doesn't happen
15:21immediately like people need to give it
15:23time.
15:24>> Yeah.
15:24>> Right.
15:25>> You do at the end of the day it's like
15:28>> so gone.
15:29>> I'm saying that's boring too. Like it's
15:30because what you describe the the the
15:33few things is usually something that's
15:35not very exciting. And I think that's
15:37why people switch from from shiny object
15:39to shiny object is because they get
15:41bored.
15:41>> Yeah. Exactly. And they they just chase
15:44the adrenaline of oh this is new. Oh
15:47yeah. You know that dopamine hit of oh
15:49yeah I'm going to make it work in this
15:51and then something else comes up. Oh
15:53that person talks about this. Let me go
15:55and try it. And then literally all they
15:58keep doing is jumping from one thing to
16:00another, right?
16:02and never actually seeing anything
16:05through.
16:07No, never. And then they say, "Well,
16:09nothing worked for me." Well, because
16:11all you keep doing is jumping. You're
16:14not actually giving time and effort to
16:17one thing to really figure it out
16:18yourself. Because what I've noticed, and
16:20I'm sure you'll, you know, maybe'll
16:23confir can confirm that as well, is it
16:25takes time for anything to work cuz
16:28you're going to face problems. You'll
16:30face issues. You'll face hurdles. You'll
16:33face things not working. You will fail.
16:36It's a point of it's it's literally
16:39what's going to happen. You will fail.
16:41You need to accept that, right? And then
16:43from the failure, that's when the
16:46lessons will come out and then you'll
16:48start learning from those lessons and
16:50then start testing different things
16:51until something works. And then when it
16:54works, you'll double down on it. But
16:56people don't get to the point of failure
16:57or when they fail, they'll give up and
16:59they move to the next thing.
17:01It's like it's a vicious cycle and it's
17:04never ending and it will never get you
17:05past to actually seeing results. What do
17:09you think about that?
17:10>> I mean, I it almost sounds like we've
17:13made the same YouTube videos because I
17:15literally talk about this stuff all the
17:16time. So, it's and the the irony of that
17:20is that the people who are doing that,
17:23they know that they're doing that. They
17:24know that that's their pattern. And
17:27before I talk to anybody about business,
17:29I always want to talk about their cycle.
17:32Like you got to break the cycle, which
17:34is why the too many ideas problem needs
17:37to be corrected straight away. It's like
17:39just pick one thing and go all go all in
17:41on it for as long as you can to prove to
17:45yourself that you can finish something.
17:47Most of these mid-career professionals
17:48that I work with who are, you know,
17:50mid-career, you know, 40s, 50s, if you
17:53think about this and and and I hope this
17:55lands with people, let's just say
17:58hypothetically you have a 9 to5 and
17:59you're making $100,000 per year. Well,
18:02to get to that point, you had to go to
18:04school for 12 years. You had to go to
18:06you had to go to a university for an
18:08advanced degree, more likely for four
18:10years. Then you had to work that job for
18:12probably 10 years. So, a very very long
18:16time to get to where you are right now
18:18in your life. And this is the part that
18:20that cracks me up and I also fell for
18:23this too is everyone wants to replace
18:25that six figure salary in 90 days,
18:28right? 90 days working two hours per
18:31day. And if you see that marketing, I
18:34tell everyone when you see that on the
18:35internet, when you see people selling
18:37that nonsense, I want you to click the
18:38three dots and say unfollow or or
18:40because it's not possible. I've yet to
18:42meet anyone to do that. And that is the
18:45unfortunate brainwashing that happens.
18:47Like this this takes years to get to the
18:51point where you start to figure it out.
18:53And if you don't give yourself enough
18:56time, you are just going to continue to
18:58reset the set the clock. And pivoting
19:00crushes dreams. Like you you will wake
19:03up 10 years from now and you will be
19:05filled with anger, resentment, regret.
19:08And you it's totally self-inflicted. You
19:10can avoid it. 100%.
19:12>> Amazing. You know what? This is exactly
19:14what I talk about. And even to my Arabic
19:16community, this is literally what I talk
19:18about. Why does it take you 17, 18 years
19:21to get a master's degree and you never
19:23deviate? You have one goal. I'm going to
19:25get my master's degree and you keep
19:28following it. You follow the path. This
19:30is just to get a degree 18, 17, 18
19:32years, right? You never deviate. You
19:35finally get your master's degree. Now
19:38there comes the internship to get the
19:41job. You're doing an internship for like
19:43six months to a year just to get a job.
19:46Maybe that job will give you enough
19:48money. I don't know how much you're
19:49going to earn. You you don't even know
19:51whether you're going to get the job or
19:52not. So here's the risk. Right? So a lot
19:55of people don't want to take the risk.
19:57Tell me this is not a risk. [laughter]
19:59Okay? So one year to get a job. Let's
20:01say you got a job entry level salary.
20:05You're not happy with the salary
20:07anymore. You're not happy with the job
20:08anymore. Now you start looking at, you
20:11know, a side hustle or start looking at
20:13replacing that job, right?
20:16Why is it how does it how is it logical?
20:21How is it realistic for you to be able
20:23to achieve a better result moneywise
20:27in say two months, three months because
20:30you want to do it in two months, 3
20:31months when you couldn't do it in 18,
20:3419, 20 years
20:37in a different way, in a new way that
20:39you're just learning if in a new way
20:42that you just found found out about
20:44please tell me how realistic is it and
20:46why are you thinking this way? Now this
20:48is what people need to do. They need to
20:49start thinking why am I thinking like
20:52this? They need to figure out the root
20:54of their belief. What made them believe
20:58this? What made them figure out that
21:00this is
21:03this is their expectation? 3 months,
21:05four months, 5 months, 1 year to be able
21:07to replace their salary. Yes, it is
21:09possible. But who installed the idea in
21:11you? Is it all those marketing messages,
21:13all those gurus? Is it all those people
21:15that say, "Oh, you can do it this way
21:17very quickly." Blah, blah, blah. Right?
21:19You can, you know, have these amazing
21:22things in such a such a very short
21:24period of time. Is it just marketing? Is
21:26it just hype? What is it? So, this is
21:28when you really need to think about
21:31your beliefs and where you got them from
21:33and really start being realistic. And it
21:35all comes down to real hard work and
21:39testing and trying and, you know,
21:41failing and learning from your mistakes
21:43and all that kind of stuff.
21:44>> Yeah, you nailed it. There there's no
21:48there's no sugar coating any of this.
21:51This is all this all comes from effort.
21:53People are looking for shortcuts and
21:55hacks and you know, one of the the one
21:57of the posts I made in in in schoolers
21:59was hacks are stupid. Like it's just
22:02while they exist and and shortcuts and
22:04and and efficiencies exist
22:07flat out
22:08>> luck as well. Some people can get lucky.
22:10>> They can they can but that usually runs
22:12out, right?
22:13>> You know, and look, you don't have to
22:15wait another 20 years to get what you
22:17want. But you got to wait more than 90
22:19days, man. I mean, come on. Come on. You
22:22know, it's just
22:23>> the mindset is for me is as long as it
22:27bloody takes. as long as it takes ju
22:31just like you worked for 20 years right
22:35do the same thing just don't have any
22:37expectation I think a lot of people why
22:39they fail is because they put uh a timer
22:42right they say I need to achieve this
22:44within that this time frame and if it
22:47doesn't work then that means I'm not
22:48going to try again or this whole thing
22:50doesn't work they need to really start
22:53thinking I need to learn the skill in
22:55order to be able to pull this off and as
22:58long as it takes I'm never going to give
22:59up. I'm just going to continue doing it
23:01until it works. Have that consistency
23:03and that mindset of I'm never going to
23:05give up until it works. Because it took
23:08you 18, 20 years to get to where you are
23:11now. Give yourself a year. Give yourself
23:13two years. Give yourself 5 years. Who
23:15cares? As long as you end up achieving
23:18it in the end,
23:19>> right?
23:19>> Yeah.
23:20>> Yeah. Beautiful. So, can you walk me
23:22through a real story, no names, where
23:26someone had a great or a good idea, a
23:30good niche, but still self-sabotaged
23:32their school group? Step by step, what
23:34happened?
23:36>> Yeah. Okay. So, again, no names and this
23:39is
23:39>> Sorry to put you on the spot there.
23:40>> No, that I mean, this is multiple
23:43examples. So, what will inevitably
23:45happen is we'll we'll get we'll get the
23:48school group started. the person will
23:49start the school group and that is in
23:52and of itself uh a colossal effort like
23:55just to get it launched because there's
23:56a lot of overthinking involved there and
23:58then they'll be secondg guessing
24:00straight away. Well, my image, my about
24:03page, the name, all the stuff that
24:06doesn't matter that we think that we
24:08think does matter. And what usually
24:11happens and this is multiple multiple
24:14times is they'll launch it they'll start
24:17they'll start doing the uh outreach
24:20right they'll start doing their lead
24:21genet effort whether it's within
24:22schoolers itself or they're making
24:24YouTube videos or whatever it is and
24:27they won't see the results quickly
24:29enough they won't get enough traffic to
24:31the to the to the page they won't they
24:32won't get conversions and then instead
24:35of correcting that problem they pivot
24:39Right? They move to the next thing.
24:40Well, that idea was no good. So, I'm
24:42going to do this other idea that I had
24:45that I had as a backup. And then they do
24:48that and then the same thing
24:50>> and they find new problems.
24:51>> The same thing happens, right? Nobody
24:52comes to that page either and they move
24:54again.
24:54>> Yeah.
24:55>> So, that's the story on on on repeat,
24:58which is really what we're talking about
25:00here. But a lot of the times they don't
25:03even get to the point of
25:06getting enough traffic to the page where
25:09they want to start doing things like,
25:10"Well, I've got to I've got to put a
25:13VSSL in there or I've got to change my
25:15image or I've got to have more stuff
25:16inside the classroom." And the question
25:18I ask everyone is, "How many visitors
25:23saw your about page last week?" And then
25:26I So I'll do this on a one-to-one call
25:28with them. And when I see them starting
25:31to click, I know they don't look and I
25:33know they don't know. I'm like, you
25:34don't you don't have to tell me. I know
25:35it's I know it's a small number. I know
25:37you're not paying attention to it. That
25:39is the only thing that I care about. It
25:42is the first thing that I look at every
25:43single day. How many people hit my about
25:45page? Because nothing else matters
25:47without without knowing that number. And
25:49if you don't know that number
25:50>> because that's the top of the funnel,
25:51right? Like you got to start with the
25:53traffic first. If you're not getting any
25:55traffic, what's the point in anything
25:56else?
25:57>> That's right. If you care about your
25:59business, you will look at that number
26:01every single day.
26:02>> Exactly. And and you will if you're not
26:06getting visitors to your about page,
26:08then why?
26:10And then from the why, then you're going
26:13to start thinking about, okay, well, let
26:15me look at how [laughter] I'm going to
26:18start getting more visitors to the about
26:20page. And you start looking at different
26:22strategies from there, like YouTube. Do
26:25I need to do more outreach? Do I need to
26:27post more on schoolers community? Do
26:29what what do I need to do in order to
26:31increase that number? And then you start
26:33figuring it out bit by bit. Yeah. And
26:35then that's how you figure it out. Like
26:38literally just by asking yourself
26:39questions and looking at the data. The
26:41data will dictate what you need to do.
26:43>> Yeah. Nobody wants to look at that
26:45number aden because it's very polarizing
26:49and very telling. Meaning, okay, I got
26:52to do lead genen. They hide behind the
26:54other stuff. I'm gonna change my about
26:56page. I'm gonna change my images. I'm
26:58gonna put stuff in the classroom. Nobody
27:00can see me doing that, but they can see
27:02me if I'm posting videos or if I'm
27:04making content. Everyone's scared to
27:06make content because they're they're
27:07worried about what everyone thinks,
27:09right? Or what's some what people are
27:11going to say. So, they hide behind that.
27:12That's why they don't check their
27:13numbers. They don't want to know.
27:14>> And that's the thing. If they don't do
27:16the, you know, the the content creation
27:19part and all of that, how are they going
27:20to drive numbers or people to their
27:23their about page? Like people need to be
27:25realistic here. Okay, fine. If you can't
27:27do content, then do something else. Be
27:30more active in in other communities,
27:32right? Well, obviously without self
27:35self-promotion and stuff like that, but
27:36just be helpful. People are going to
27:38naturally find find out who you are and
27:40click on your profile and check your
27:42community and and right and and um visit
27:47that that about page and there you go.
27:49You got some pe some visitors to to your
27:52community this way. Definitely.
27:53>> People just need to move. They just need
27:55to like start moving,
27:57>> working on the right stuff.
27:58>> Yeah.
27:59>> Yeah.
27:59>> Yeah.
28:00>> Figuring out what the what the
28:01bottleneck is and and tackling it head
28:04on, not start when it gets hard, then
28:07you start looking at other things that
28:09you can do in order to change it up.
28:12Well, you're going to face the same
28:15problems again and again and again.
28:17Unless you tackle it head on. Is your
28:19problem traffic? Then tackle it head on.
28:22That is your problem. Fix it. It's going
28:24to come up wherever you go. However you
28:26do things, no matter how many businesses
28:29you decide to start, that's going to
28:30come up. Only until you decide to tackle
28:33it head on. That's when things will
28:35start getting best. And you don't have
28:37to look at other businesses. There's no
28:38need.
28:38>> There isn't cuz you're always going to
28:40end up in the same spot. People need to
28:42know who you are. That's your biggest
28:43problem. People don't know who you are.
28:44When you and when you get when you get
28:46to that point where people know who you
28:48are, then you'll have some other
28:49problems that you'll have to solve. Then
28:52you then you start fixing those problems
28:54when they ar arise. Right. That's right.
28:57>> Cool. So this is what we what you meant
29:00by people um don't fail because uh
29:05business is hard. They they just not
29:07ready to finish anything dayto-day. So
29:10this is what you mean by they don't
29:12finish anything, right?
29:13>> Yeah. Yeah. They're just not mentally
29:15ready and it's no fault of their own.
29:17They just haven't spent the time to
29:19understand what is required to be a to
29:22be a business owner, to be an
29:24entrepreneur. And it's way different
29:26from having a nine-to-five. You got bad
29:29habits in your nineto-ive. And you can't
29:31bring that to the business world,
29:33otherwise it's going to eat you up and
29:35it's going to keep you in your in your
29:37nineto-5 for life. So I think there's a
29:42lot of value adn in spending some time
29:45because people will research stuff
29:47literally to the moon. They'll they'll
29:48research business ideas.
29:51One of the best days of my life was when
29:54I discovered that I was the problem,
29:56right? All the side hustles, all the
29:57failures, all the quitting. It's like I
29:59just said to myself, you know what?
30:01There's one constant in all of these
30:02failed attempts and that's you. So you
30:06got to fix that problem. And once I did,
30:09it was very freeing, too, because once I
30:10admitted and realized that I was the
30:12problem, I was like, "Okay, I can fix
30:13that. I can't I I I don't I don't have
30:15to worry about all these marketers.
30:17Like, I can just ignore them and their
30:18and their and their and their side
30:20hustles. I'm going to work on me." It's
30:23really important to spend the time
30:25working on yourself
30:27before you jump into the business idea.
30:30Otherwise, you're just going to stack up
30:31another failed attempt.
30:33>> And briefly, what was the problem
30:35exactly?
30:37Why were you why did you feel like you
30:39were the problem?
30:40>> Because my cycle was exactly the same.
30:41And it looked something like this, which
30:43was I would be scrolling on the internet
30:45looking for the next silver bullet,
30:47right? Cuz I wanted out of my life. Like
30:49this is this is what most corporate
30:50people are are looking at. I'm making X
30:53number of dollars. I hate my job. I hate
30:55my life. I need to get out of this as
30:57fast as possible. So if I'm making
30:59$10,000 a month, I need to find the
31:00thing that makes me $10,000 a month.
31:02That's all they do. they don't look at
31:05what that new business could potentially
31:08do for them or hurt them. You could end
31:11up creating a situation that's worse
31:12than your job, right? So, I used to do
31:16that. Okay, I'm making this. I need to
31:18get out. I need to do that. I need to
31:19make this to get out. So, I would look
31:21for that and if it didn't happen fast
31:22enough, I would just keep keep repeating
31:24it. So, that's where the 26 and 14 years
31:26came from. And I that's when I just said
31:29to myself, okay, number one, I can't do
31:31that anymore. That doesn't work. So I
31:33have to pick one thing and that's what I
31:35did. I also did it all by myself. So I
31:38hired a coach. I joined a mastermind
31:40group. I got around people that also
31:43wanted to do it and learn from people
31:46who knew what they were doing. And I
31:49stripped away all the excuses and I just
31:51said, I'm doing this one thing and one
31:53thing only and I'm going I've been a
31:55sales guy my entire life. So I know that
31:57reps work. That's where the reps come
31:59in. And the reason I won is because I
32:03did everything they told me to do. And I
32:05didn't do like seven out of 10. I did
32:07all 10. And I just kept doing them and
32:09kept doing them until it worked. And
32:11that's why it worked.
32:12>> Amazing. So I'm glad you mentioned reps
32:15because that's that's very very
32:16important.
32:17>> If someone launches a school community
32:20tomorrow in the first 90 days, what are
32:23the only reps you want them focusing on?
32:27>> Oh my goodness. this I mean this is
32:29everyone thinks that this needs to be
32:31hard okay they're they're going to over
32:33complicate it like this can't possibly
32:35be that easy so for a school community
32:38for the first 90 days when you launch it
32:41so I would I would advise my members
32:43that's like you need a hero image on
32:45your about page
32:48text on your about page talking about
32:50what the group's about especially if
32:51it's started from scratch and you've
32:52never done this before and then for the
32:55next 90 days you need to be relentless
32:57bliss with your lead generation. If you
33:00only have two hours per day, that's all
33:03you're doing. You're not making courses.
33:04You're not, you know, trying to make
33:07digital products. You're not trying to
33:08land clients. You are getting people to
33:11that about page and converting. My
33:14philosophy is build the audience, find
33:16out what they want, make it for them,
33:17charge them money for it. Every time
33:19that I do that, I make money. Not some
33:20of the time, every single time. People
33:22do it backwards. They try to make they
33:24make something and then they try to
33:26bring people in and buy it and then
33:28they're surprised when nobody buys it
33:29because nobody asked for it. Nobody
33:31asked for the thing you made. So when
33:33you bring the group together and you
33:35talk to them like I do onetoone calls
33:37with all my members which is so valuable
33:40because I this is how I know what their
33:42problems are because they tell me
33:44everyone says the same thing. I have too
33:45many ideas. Well I make I make content
33:48on that. So, for the 90 days to answer
33:50your question, I am totally laser dialed
33:52in on traffic and I would pick one
33:55source. If you're not a if you're not
33:58big on social media and you're nervous,
34:01I would pick one traffic source. I built
34:03my entire coaching business on Tik Tok.
34:05That was all I that's all I did. And I
34:07made videos and I went live for 30 days
34:09straight for a one hour every single
34:11time. And I landed my first client, my
34:13first onetoone coaching client from a
34:14Tik Tok live. And then I graduated to
34:17the other platforms, but I just focused
34:21on getting those reps in. And this was
34:24before school. And I just did a bunch of
34:26calls with people. That was my lead
34:27back. I'll do a 30-minute call with you
34:29for free. And that built my entire
34:31business. And I didn't do anything else
34:33because there was nothing else to do.
34:35>> Amazing. And what's really important is
34:39you don't have to figure it out all as
34:41they say like in the beginning. You you
34:43will not know everything in the
34:45beginning. just the doing and the
34:48figuring out the figuring out part is
34:50going to come. It's it's a it's a
34:52byproduct of the doing, right?
34:54[laughter] Like you will start doing and
34:56then you will figure it out as you go
34:58along because then you'll be like, "Oh,
34:59this works. Oh, great. Let me double
35:01down on it. This doesn't work, so I'm
35:03going to remove it." You'll only know
35:05when you start doing when you start
35:07putting in the reps, right? I'm glad you
35:09mentioned traffic because a lot of
35:10people are really scared of traffic.
35:13That's why they start doing all the all
35:15the other bits, right? When traffic
35:17really is one of the most important
35:18things. Now, if people are scared of
35:22going on social media in order to
35:24acquire traffic, what can they do? Let's
35:26talk to the people that are really,
35:28really, really, really scared of the
35:30idea of showing their face and showing
35:33their vulnerabilities to other people,
35:36afraid of them judging them, blah blah
35:37blah, because this is a big fear. What
35:40can they do? I I've had a lot of com
35:42this is a great question and I'm
35:44definitely going to answer answer it
35:46with because this is a real feel for a
35:47lot of people and I've I do a lot of
35:49onetoone calls and this comes up a lot
35:52and I don't want to make videos. I don't
35:54want them to show my face. I don't want
35:55to get found out and I say
35:56congratulations. You're just like
35:58everybody else. I've yet to meet the
36:00person that gets on a call and says,
36:01"You know what, Brian? I'm dying to make
36:02YouTube videos because I love the sound
36:04of my voice and my background is awesome
36:06and I just can't wait to do Like nobody
36:08wants to make YouTube videos in the
36:10beginning. They're all afraid. And I
36:12always joke that nobody ever died making
36:14a YouTube video. It's okay over here.
36:16It's not that bad. So how I position
36:19this is, do you prefer to write or you
36:21prefer to talk? And I just break it
36:23down. I say, well, I I prefer to write.
36:24Okay. Well, the YouTube is out for now.
36:28So find the platforms where you can
36:30write. You can go to schoolers. You can
36:32go to threads, right? You can go to
36:33LinkedIn. You can go you can you can
36:35write. There are Instagram accounts
36:37where they only write.
36:40You don't need to do videos on
36:42Instagram. So decide whether you want to
36:45write or you want to speak.
36:48Which do you prefer? If you want to
36:49speak, go to YouTube. To me, there's no
36:52better traffic source for school than
36:54YouTube. Like it beats everything else
36:56by a mile that I've done. But your
36:58audience is everywhere. People make the
36:59mistake of thinking that I have to be on
37:02all the platforms because I my audience
37:04is here. It's like no. How many social
37:06media accounts do you have? Most people
37:08have like three, four or five, not one.
37:11So there is no best the the best one is
37:14the one that you stick with. What is the
37:17easiest thing for you to execute on? So
37:20I tell my members who are afraid of
37:23making videos, I'm like just go on
37:25schoolers and make 50 comments a day for
37:28120 days straight and watch what
37:30happens.
37:31>> Watch what happens. Yep.
37:32>> Yep.
37:33>> Absolutely. it it works and other
37:35communities in in your niche as well. Go
37:38in, be valuable,
37:41give insights, answer comments, answer
37:44posts like post comments and people
37:46will,
37:48>> you know, eventually find you and they
37:50will click on your profile and they will
37:52they will check out your communities and
37:54they'll decide to to join your community
37:56if everything looks good, right? But
37:58like the traffic is not that hard.
37:59People just over complicate it, man.
38:01They're just too scared to move and do
38:04something
38:05>> when in fact it's just think about it
38:07like you said perfectly.
38:09>> Do you like to talk? Do you like to
38:10write? If you like to talk, do videos.
38:12If you like to write, then write, right?
38:15>> But you have to do something. Traffic,
38:17trust me, will never come on its own. It
38:20will never come on its own. You have to
38:22do something in order to attract that
38:24traffic. What are you doing? That's the
38:26question.
38:26>> That's right. Unless you got a big old
38:28ad budget and you can just, you know,
38:29run Facebook ads to your school group,
38:31but even then
38:32>> that's another strategy.
38:34>> Yeah, you still gota you still have to
38:36create content. You like you you got to
38:39make the ads and if you've never done
38:41content before, your ads are probably
38:43not going to be that good.
38:45>> Yeah. One thing I see a lot of people um
38:48do, and it's a big big big mistake, um
38:51and I'm interested to find out what your
38:53perspective on this. A lot of people um
38:56watching this uh have multiple ideas,
39:00halfbuilts communities and crucially
39:03they are constantly comparing themselves
39:06to school games winners. How do you
39:09coach someone
39:11uh like that to pick one lane and stop
39:14poisoning themselves with comparison
39:16because comparison is big big big big
39:19issue for most people.
39:20>> Oh, it's brutal. I I'm so glad you
39:22brought that up. It drives me crazy.
39:23Number one, but I also get it like
39:25people people look at where you are now,
39:28but like for example, let's use Evelyn
39:30as example because she was just on the
39:32show. Like Evelyn is Evelyn, okay? She's
39:34won the school games. Everybody knows
39:36who she is. She's she's killing it with
39:38the ads, but no one gives her any credit
39:41for all she had to do to get there. Like
39:44that's the thing that I love is she's
39:46been doing this for so long and she
39:48continues to show up. And I just want
39:50you for before I answer your question, I
39:52just want you for everyone who's
39:54comparing themselves to the school game
39:55winners or this person or that person.
39:58Do you want their life?
40:02Answer that question. And if you don't,
40:05then you should stop looking at them
40:08because number one, it's not fair to you
40:10and it's not fair to Evelyn, Brian,
40:14Adnan, or Hermosi or anyone. Like don't
40:17put that on them, right? They don't they
40:21don't need that. The comparison trap is
40:24just as bad as the distractions and the
40:26overthinking. Like it's never helped
40:28you. It's not your friend. It's a bad
40:29relationship. You got to break up with
40:31it. But the first part of your question
40:35where I I can't remember what what you
40:37said cuz I went on a tangent there. What
40:39was the
40:39>> So, how do you coach someone like that?
40:42Got it. For the
40:43>> um to stop pick u to stop picking too
40:47many options and comparing themselves
40:49and uh how do you coach them to pick one
40:51lane and stop poisoning themselves with
40:53comparison?
40:53>> Got it. Too many ideas. Okay. Made a
40:56video on this and I actually do this
40:57live on onetoone calls with my members.
40:59So no most members will come to me with
41:01like two or three different ideas. I've
41:02got these three two or three different
41:04ideas and they'll talk to me about the
41:06ideas and this one and they're usually
41:08all different. And I say to them, "Okay,
41:11you've got these three ideas.
41:14I want you to pretend for one second
41:16that all three of them get you the same
41:20exact result that you want in the same
41:23amount of time with the same amount of
41:25effort from you. So they are the $10,000
41:29per month in 90 days working two hours
41:31per day. They're all created equal.
41:35Which one do you pick?" Most people know
41:38right on the spot. Some have to think
41:40about it. And I've had gentle I've had
41:43someone that's done that right on it and
41:45he launched his school group like the
41:46next day. He's like, I want to go with
41:47this one because and this goes back to
41:51something that Hormosio also says as
41:53well, which is it's not the business,
41:57it's your commitment to the business. So
41:59they can all they all work, but they
42:01can't all work at the same time. So that
42:03seems to help a lot of people. And then
42:06on the comparison piece,
42:08I I I've been thinking about this a lot
42:11and I want to create a visual like
42:12looking sideways like looking left and
42:14right is really really dangerous. So I
42:17live in Chicago and I'm about an hour
42:19from downtown from the city. I know
42:22where it is and I know how to get there,
42:25right? So this analogy will hopefully
42:28land and make sense. I got to drive in
42:30my car and it's about 40 miles to get
42:33there and I can't see Chicago when I'm
42:36driving in the car, right? And I got to
42:39be careful not to look left and not to
42:41look right or look behind me in the rear
42:44rearview mirror because I'm going to
42:46crash. I can't see 40 miles ahead of me.
42:49I can't see that far. I can see about
42:52400 ft in front of me. That's it. And
42:55that's how business needs to be. You
42:57need to quit looking all over the place
42:59and just focus on what you need to do.
43:02Get traffic to your about page. Do my
43:04lead genen. Make my 50 post in
43:06schoolers. Make my YouTube video. Do my
43:10Instagram post. People are trying to
43:13build their retirement business
43:16in their first business. They're trying
43:18to see all 50 steps 45 miles down the
43:20road. You can't do it. It's not It's
43:22going to look different. I don't know
43:24that there might be a crash up ahead on
43:26the highway or that there might be
43:27traffic, right? Or that maybe it starts
43:30snowing. I don't know. I can't see all
43:31that. But we we we all have to we all
43:34have to see all of it before we even get
43:36to step one, which is to get in the darn
43:38car. Get in the darn car and start
43:39driving.
43:40>> Yeah. And what people fail to realize is
43:43that people like Alex Hosia, for
43:45example, Yeah. he made $106 million in
43:49three days in one weekend, right? But
43:52people look at it, oh he did it in 3
43:54days. No. Dum dum. He did it in 10
43:57years. Okay. He when he started, he
44:01started a very long time ago and he hit
44:04roadblocks. He had issues. He nearly
44:07went bankrupt. He so many things that he
44:10faced, all the struggles, all the hard
44:13work that he had to put to to put to put
44:15in, all the effort, all the trials, all
44:18the tribulations, all the problems, you
44:20know, he his partner uh betrayed him,
44:22all so all the different things that he
44:24had to go through in order to get here.
44:27And you want to have a straight path.
44:29You want to basically, as you said, you
44:31know, driving from where you are to
44:33Chicago, right? You want to get on a
44:36helicopter and take off and then and
44:40then land in your destination without,
44:44you know, the car crashes, without
44:46things going wrong. It's never going to
44:49happen, right? He didn't do it like
44:51that. He had to go through the traffic.
44:54He didn't know which way was the
44:56fastest, which way is going to get him
44:58there. He didn't have a sat nav
45:00satellite navigation, right? He had to
45:03figure it out and navigate. Nobody had a
45:06direct path to get from here to here.
45:09They just had to figure it out in their
45:11own way. So what the these people have
45:13to do is they you guys have to navigate
45:17and figure out which way is going to
45:18take you to where you want to be. You
45:20will never ever ever have a straight
45:22path. It's never going to happen. So
45:24quit thinking that.
45:25>> Yeah. And and they know that too. They
45:27just can't help themselves
45:28unfortunately. So that's where the the
45:30constant work with, you know, this
45:33mindset stuff and you being the one
45:35blocking you, like what stops us is us.
45:38That just never ends, right? It never
45:40ends.
45:41>> Yeah. And it's really interesting
45:43because like what the hell makes people
45:45think that only when it comes to working
45:49on the internet, that's when it's
45:52possible. But in real life, if you
45:55really step back, in real life, nothing
45:57is like this. If you want to get a
46:00degree, you need to study 12, 13 years.
46:04If you want to get a master's degree,
46:06you need to study two years. You may
46:08pass, you may fail, you may need to
46:10redo, you know, some modules and maybe
46:13you'll achieve it in in three years or
46:15four years. If you want to get a PhD in
46:19a certain topic, you need, I don't know,
46:21three years, four years, right? It needs
46:24time and you may pass, you may not pass.
46:27Why do you think that only in business
46:31or in working online can you achieve it
46:35in a very short period of time? Where
46:37does that come from?
46:38>> Yeah. Yeah. Yeah. It's really, really
46:40good marketing,
46:42>> right?
46:42>> Yeah. Yeah.
46:43>> Really, really good marketing.
46:44>> Really, really good.
46:45>> People just need to be realistic here.
46:48You need to be realistic. To get a job,
46:50you need to do this, this, this, and
46:52this. To get a promotion, you need to be
46:55in the job for a certain amount of time
46:56and to actually be good at it so that
46:59your superiors think, "Oh, do you know
47:01what? This person deserves a promotion.
47:03This is why. This is why. This is why."
47:05Then they give you the promotion. So why
47:08is it with working online? Do you see it
47:11different? It's no different. It's the
47:13same thing. It's just it's not in the
47:16physical world. It's in the online
47:18world.
47:18>> Different environment. Same thing,
47:20different environment. Yeah. and and you
47:22got to and people get weirded out by
47:24that for some reason. Well, the online
47:26world's different from the real world.
47:27It's like it's the same thing. People
47:28are just, you know, hiding behind their
47:30keyboard. That that's all it is. They're
47:31not they're they're not saying it to
47:32your face. They're typing it. So, it's
47:35it's it's strange, but I also get and I
47:38understand that it's a real thing. And
47:41one of the things that I've learned as
47:42I've gotten older, Adnan, is
47:45people are humans are going to human.
47:47Like the they could listen to this show
47:4950 times in a row and they're still
47:51going to do their thing. So I'm really
47:55working hard on not trying to shove
47:58everybody into a box that they don't
48:00want to go into,
48:04which is super challenging. But I think
48:06everyone just needs to find their own
48:08way and understand that this isn't
48:12really that that big of a deal. It's not
48:14that serious. You're making it way more.
48:17Again, I go back to the guarantees. You
48:20will want to quit multiple times. And
48:21this is not as hard as you think it is.
48:23Like if you and I talked about what we
48:25do on a daily basis, it's pretty boring.
48:27My day, I relive the same day over and
48:29over again. I there isn't anything
48:31overly difficult about what I do. It's
48:34when it doesn't go my way or if there's
48:36a problem that I have to solve that I
48:38can't rely on a boss for, right? That's
48:41where it gets a little bit more
48:42challenging. But I do the same thing all
48:45the time, just like you do in your in
48:47your job. Actually, I did harder stuff
48:49in my job than I do in my business right
48:51now.
48:51>> And you know, the difference that I see
48:54uh well, it's it's kind of realistic,
48:57isn't it? It's a lot of people a lot of
48:59people what they do is they just get by.
49:02they just get by in their job. You
49:04cannot just get by when it's when you're
49:06working for you trying to build a
49:08business. You cannot clockwatch. You
49:10cannot just go in and do what the boss
49:14asks you to do. Punch, you know, a few
49:16numbers here and there. Punch a few
49:18words here and there, whatever. Don't
49:20have to use your brain. Don't have to
49:22really think and and and be analytical
49:25and provide real value. You just exist
49:28and you just do what you're asked to do.
49:30You cannot build a business like that.
49:32>> No, those are the bad habits that I was
49:35referring to that you can't bring into
49:36the business.
49:37>> They need to get out of in order to
49:39build a real business. That's when they
49:41need to have a mindset shift. Hey, look,
49:44I'm working for me right now. I need to
49:46give me the best of me in order to get
49:49to where I want to get to. You cannot
49:52just think, I'm just going to go into
49:54this job and do whatever and then leave
49:57because I'm guaranteed a salary at the
49:59end of the day.
50:00Dude, if you really want to work in, you
50:03know, online or doing your your thing,
50:05your business, you cannot just give
50:08whatever, you need to give real value in
50:11order to to to receive things. That's
50:14how it works. It
50:15>> it is how it works. And I think a lot of
50:16people might be afraid of that. I get
50:17why people say in their jobs, I really
50:19do. One of the one of the things that I
50:22that I ask people all the time and I and
50:24I and I give them permission to be okay
50:26with this and I and I just say
50:29you either want it or you don't. Like
50:31you know that this is going to be hard
50:33and if you don't want it that's okay.
50:36Just learn to accept your life and and
50:39and and be happy with it and don't beat
50:42yourself up for not going after it.
50:45There there's nothing wrong with you if
50:46you choose not to start a business. But
50:49if you do choose to start it, then this
50:52is what's required and it's not going to
50:54be easy and it's going to take a lot of
50:58effort and work and time, a long period
51:01of time. And it's like people if they
51:04would just go a little bit longer like
51:07one I said I I always like to say, you
51:09know, because when I I used to do phone
51:11calls for my sales job, be like one more
51:13call, like one more call, one more
51:15question. And that can be the difference
51:17between you making it and not making it.
51:19>> Yeah. There's always going to be a yes.
51:22You just got to go after it. And you
51:25know, people
51:27I mean, like you said, it's not it's not
51:30that they have to do it. It's not that
51:32everybody needs to be an entrepreneur.
51:34It's that's not how the world works,
51:37right? You still need teachers, doctors,
51:40all of that. Not everybody wants to be
51:42an entrepreneur. But if you really want
51:45to do something different, something for
51:48yourself, maybe you you don't want to be
51:50limited by, you know, the the time that
51:54you have to work or by that commute or
51:56by the money that you're getting by that
51:58ceiling. If you don't want to have a
52:00ceiling,
52:01then you need to figure out how you can
52:05accept the new reality of doing it
52:07because you really want to win, right?
52:10You need to be able to do it because you
52:13really want to win. And to really win,
52:16you need to do certain things that not
52:18everybody is able to do, not just get
52:21by. That's never going to work. And if
52:23you decide that it's too hard and you
52:27love the comfort of your job, then as
52:30you said, be okay with it and carry on.
52:34But don't complain
52:34>> or try try not to try not to complain.
52:37[laughter]
52:38>> Yeah. I mean, you can't have it both
52:40ways. A lot of people want to have their
52:42cake and eat it. It's just not possible,
52:45unfortunately. If you want to have your
52:47cake and eat it, it's never going to
52:49happen. Yeah. Cool. So, can you give us
52:52a quick tour of your school world? I
52:55want to, you know, I want to figure out
52:57what you do, Brian. And for people that
53:00are watching as well and listening, what
53:03communities do you run? which ones are
53:05free and um versus paid and who they are
53:09for and then share two or three boring
53:12things you've done consistently to
53:15actually drive growth.
53:16>> Yeah, boring things.
53:18>> A lot of the things that drive growth
53:20are so boring and mundane that not many
53:22people want to do them.
53:24>> So, still
53:24>> I'd be interested to find out.
53:26>> Yeah, I had a well, you heard me talk
53:28about I was I got my first uh onetoone
53:30coaching client. So, I started as a
53:32coach when I left the real estate
53:34business. I I won't go into that. I
53:36won't go into that detail, but I'm
53:37coaching a few people and onetoone. And
53:40two of them said to me, "Hey, Brian, I
53:43really like these onetoone calls, but
53:45I'd like to be around other people who
53:47are going through the same thing I'm
53:49going through. I like to know that I'm
53:50not the only one here." And I'm like,
53:52"Duh, mastermind. That's exactly where
53:54the world I came from." So, I launched
53:56my mastermind group like two days later.
53:58I was on another platform, Mighty
54:00Networks, and I started getting people
54:03in that group and building it. That was
54:05my first real community, and it was just
54:07a place for my oneto ones to go. And
54:09then I see Hermos. I started following
54:11Hermosi and he's talking about school
54:13and how he's an investor. And I'm like,
54:14I believe I I trust this guy. He's like
54:17the only influence I I follow. The only
54:19one. I've eliminated everybody else. And
54:22I came over to school. I brought my
54:23mastermind over to to school and it
54:27worked out really well. And then I
54:29realized that the people who were
54:32starting businesses or wanting to start
54:34a businesses had all these roadblocks,
54:36these these mental roadblocks. And I
54:39remembered, okay, this is the
54:40transformation that Bryant went through.
54:42I I I basically fixed my mindset or I
54:45improved it. It's never fixed. You
54:47improve it. So I started mindset school
54:50which would be the prerequisite to
54:53joining my mastermind. Like before you
54:55start a business you need to fix this
54:57otherwise you are going to keep spinning
54:59your wheels forever. And mindset's a
55:01tough thing to sell but it worked and I
55:04validated the business. Um I was
55:07actually watching the episode with
55:08Evelyn and I did the same thing. Like
55:10Ilisted it, I ran ads. Like I validated
55:12the offer. I had I used my email list.
55:14People said yes. Like 20 people said
55:16yes. I launched the thing to an empty
55:18room and that I built from zero to 200.
55:22It's up to about 280 paid members now. I
55:24did that in about nine months time and
55:26it looks different now. It's evolved
55:28from mindset to now I help you build a
55:30school community because
55:33the $9 hobby plan came out and all of my
55:35people were wrapped up in their heads
55:37about funnels and all this stuff and I
55:39said, "This is the thing you got to do
55:41right here. This is so easy. You can
55:43launch a school community. I could get
55:44off this call and launch the school
55:46community in one hour right now. I I
55:48don't expect them to do it. So that was
55:51where the middle group was born, mindset
55:53school. And then I have a CRM. I use a I
55:57use a funnel outside of here and I
56:00funnel people into my groups. But I
56:02didn't have a free community and I see
56:04the value in a free community. So I
56:06launched the free community to replace
56:08my lead magnet, which is I don't even
56:10know what business to start. I don't
56:11even know which one to pick. That's what
56:13I help people with and that's the free
56:15community. So, those are the three
56:16groups and it's kind of a progression.
56:18It's the same thing. It's the same
56:19offer. It's really just like where are
56:22you at and how much access do you want
56:25to Brian? I hope I clear I hope I
56:28explain that well and then I'll answer
56:29your boring things question.
56:30>> No, that's that's that's pretty good.
56:32So, I've got an idea about your, you
56:34know, your free and how you take them to
56:37pay, then why you switched from your uh
56:41other lead magnet into a free community,
56:43but what are the three boring things
56:45you've done consistently to actually
56:47drive growth?
56:48>> Yeah.
56:48>> I want the boring, most mundane things
56:50that
56:51>> I don't know, you probably enjoy or not
56:53enjoy doing, but I imagine most people
56:55would wouldn't want to do, but those are
56:57the things that actually drive growth.
56:59>> Yeah. the needle movers, which is
57:00something that I've been I got these uh
57:02notepads from my old nineto-five job
57:05actually, these grid pads. I've been
57:06doing this since 2019. I write them down
57:09every single day. I write down my
57:10long-term goals and then right next to
57:12it, I write down the three things that
57:14are going to get me closer to those
57:16long-term goals. And the three things
57:18that are very repetitive is always lead
57:21genen. Like top of the list is lead
57:22genen. So, um I I write my emails,
57:26right? I write I write weekly emails to
57:28my list, so I got to get that done. I
57:31make YouTube videos, so I got to script
57:33that stuff.
57:33>> Hold on, hold on. So lead. So So emails,
57:36do you enjoy writing emails?
57:38>> I actually do. I'm a talker. So if you
57:40ask me the question, are you a writer?
57:42Are you a talker? Then I say talker, but
57:46I actually really enjoy writing. And I'm
57:48really enjoying writing my schoolers
57:50posts, especially now they're getting
57:52more traction. So, I spend a lot of time
57:54making my schoolers posts because I know
57:57what it can do. I know what they can do
57:59for visibility, right, and opportunity.
58:02But I do enjoy writing. I really do. I'm
58:04just better at it's just easier for me
58:06to talk.
58:07>> Cool. But do you do you think that other
58:09people enjoy writing emails?
58:12>> I don't because I think it's too easy to
58:14use AI.
58:16Yeah. Yeah. Where which is I've been
58:18really using now look everybody uses AI.
58:21Like I use it more for brain dumps, but
58:23I've been really practicing writing my
58:25headlines. Like I'll I'll have three or
58:28four headlines for titles and then I'll
58:30just change the headlines. And I'm
58:31getting a lot of feedback on that's a
58:33really good hook. That's a really good
58:34headline. I'm like, "Yeah, I wrote that
58:36one." Not AI. So if people don't enjoy
58:39writing, they don't enjoy talking, let's
58:42just stay with the example of email,
58:45how do they need to convince themselves
58:47to just do it? [laughter]
58:51Yeah, if
58:52>> because it's what they need in order to
58:54get visibility and reach.
58:56>> Totally. And
58:56>> to drive people to their to their
58:58school.
58:58>> And building an email list is like one
59:00of the most high value things that you
59:02can do. If you if you are starting
59:04anything with content outside of school,
59:08you need to have a way to get people's
59:09email addresses, whether it's a free
59:11school community or some type of a lead
59:13magnet. And then you can you can email
59:15the list. Like if you have a free school
59:17community of a thousand people and you
59:18got all their emails, you can email them
59:20and you should email them. So get on a
59:23cadence. Number one, like you can do
59:26daily or you can do Monday, Wednesday,
59:28and Friday. Like I do Monday, Wednesday,
59:29and Friday. Monday 8:30, Wednesday 8:30,
59:32Friday at 5:00 p.m. So you show up at
59:34the same exact time every single week.
59:36So they're like they're expecting you.
59:39And you don't have to pitch every time.
59:41You just have to be there. One of the
59:44things that I hear a lot, add-on, is
59:45like, "Brian, you're everywhere."
59:48All right. You got to be visible to
59:50people and show up because the moment
59:53that they're looking for the solution,
59:55if you're not there, they're going to
59:56find it from somebody else. So, you got
59:59to be in their inbox, right? You got to
1:00:00be you got to be there reminding them.
1:00:03One of the things that I strip away from
1:00:04people that are afraid of sales because
1:00:07a lot most people are afraid of selling.
1:00:08I don't want to ask for money. I don't
1:00:10want to sound salesy. All this stuff is
1:00:11they say, "We're not in the sales
1:00:12business. is we're the reminding
1:00:13business. And that's what emails do. It
1:00:16reminds people that you exist, that your
1:00:18school community exists, and you don't
1:00:20have to be blatant about it. Like, hey,
1:00:21go join my group. It's like, hey, tell a
1:00:23story. Like the question you asked me,
1:00:26tell a story about how somebody messed
1:00:28up their school community. That's an
1:00:29email.
1:00:30>> Exactly.
1:00:30>> Yeah. So, that's what I do with my
1:00:32>> And um what's what's the second one? Cuz
1:00:35I interrupted you there just to dig
1:00:37deeper a little bit.
1:00:38>> Sure. Sure.
1:00:39>> Um what's the second boring thing?
1:00:41>> Yeah. The that you see people not doing
1:00:44and that you you do and that should
1:00:46people should do it in order to drive
1:00:48growth.
1:00:49>> As a school community owner, you have to
1:00:51be a present owner. Like there's no
1:00:52getting around that. And this is a huge
1:00:55mistake that I see other founders make
1:00:58and I hear a lot is I don't join the
1:01:01group because I check the owner's
1:01:03profile and they're not present. Like
1:01:04they don't have the green bars. Like if
1:01:05you don't think people are looking at
1:01:06your profile, like they're looking,
1:01:08trust me. So, make sure that that's
1:01:11clean and up to-date. So, I make sure
1:01:13that I spend a significant amount of
1:01:15time in my community answering
1:01:17questions, commenting, making sure I
1:01:19post in there. I have a I have a big
1:01:21membership. I have to be active in
1:01:23there. And if I'm not, then they're
1:01:26going to leave.
1:01:28Period. So, that's something that's
1:01:31boring, but it's also it also can be
1:01:33exciting as well, but it be it becomes
1:01:35mundane and repetitive because it's
1:01:36like, okay, I'm going all the way down
1:01:38the notifications list and I'm just
1:01:40answering everybody and making sure that
1:01:42I'm I'm participating in my own group as
1:01:45well, not just posting all the time.
1:01:47>> But I think if you enjoy it, you don't
1:01:50really see it as work. You just you're
1:01:52just there to hang out and you're doing
1:01:54your thing and you're get you're showing
1:01:56up without you needing you have to show
1:01:59up. I think the more you enjoy doing it,
1:02:01the more it doesn't feel like work.
1:02:03>> Yeah, I agreed. I don't I don't feel
1:02:05like this is work at all or something
1:02:08that I have to do.
1:02:09>> A wise man once said, "If you enjoy what
1:02:12you do, you never have to work a day in
1:02:13your life."
1:02:14>> That's right. That's right.
1:02:15>> As the old saying goes. [laughter]
1:02:17>> Um and what about the third boring
1:02:20thing?
1:02:20>> Yeah. I don't know if it's boring, but
1:02:22it's something that is required is
1:02:25making my making my YouTube videos. I
1:02:26mean, I spend a lot of time making my
1:02:29YouTube videos, scripting them out. I
1:02:32don't I'm I'm more of a riffer. I don't
1:02:34really I I script the hook and I grab
1:02:37the title, but I normally just make my
1:02:39videos and I just might do them multiple
1:02:42times, but I spend a lot of time
1:02:44planning them out and collecting data.
1:02:46Like my ideas come from my audience,
1:02:48right? whether whether it's in the
1:02:50comments or whether you know I'm on
1:02:52calls and people are talking about, hey,
1:02:53I've got too many business ideas. I'm
1:02:55like, that's a YouTube video right
1:02:56there.
1:02:56>> Yeah, that's a really important one. I
1:02:58mean, if you're a content creator, the
1:03:00first thing you need to look at every
1:03:02single week is what content am I going
1:03:05to create, right? And ideally, people
1:03:08should really have it
1:03:10um you know like uh scheduled or already
1:03:14organized for the next week, two weeks,
1:03:163 weeks, four weeks. I know some people
1:03:18that schedule their calendar for like
1:03:20the next 2 3 months. They know exactly
1:03:22what they're going to do. I don't do
1:03:24that myself. I'll be honest with you,
1:03:26but it's very important to know what
1:03:29tasks you're going to do for the next
1:03:31upcoming weeks or so. This way, it keeps
1:03:33you disciplined and grounded and and
1:03:36knowing that it's got to be done. Like
1:03:38if it's got to be done, then it's got to
1:03:39be done when the time um comes. Um,
1:03:44and one thing I see is school makes it
1:03:48easy to just binge content. What have
1:03:50you found that actually gets members to
1:03:54take action? Any rituals, things like
1:03:58challenges or accountability setups that
1:04:02work usually really, really well.
1:04:04>> Yeah. So, this is the second time I've
1:04:07done this and I'm excited about it. I
1:04:10run [snorts] what's I run a I run a
1:04:11contest inside of my group every every
1:04:13month and I came up with this idea for
1:04:18the flame contest and I do it a little
1:04:22bit different than other people do but
1:04:24one of the requirements is you have to
1:04:27get your flame and you have to have your
1:04:29flame by the end of the month to win the
1:04:31prize. And I think of an when I first
1:04:35did this back in October, I thought of
1:04:36the most outrageous prize that I could
1:04:38give away. And I was like, what's the
1:04:40prize? And it was working with me one to
1:04:43one. So my onetoone program. So the
1:04:45winner would get that for free. And
1:04:49the engagement in the group literally
1:04:52shot up like overnight because people
1:04:54were gunning for it. Right now, you got
1:04:56to reel that in because you got to you
1:04:59can't have people posting 15 times a
1:05:00day. But what ended up happening was is
1:05:04a bunch of people got their flame,
1:05:06somebody won the contest, and then the
1:05:09anyone who got their flame got a credit
1:05:11towards joining my my high ticket group.
1:05:15I'm doing the same thing this month. The
1:05:17prize is even bigger because I have a
1:05:18three-year mastermind group that I have
1:05:21and the the credit to get the flame is
1:05:24even higher. So, it worked once before.
1:05:27I'm doing it again. So the positioning
1:05:29here is think of an outrageous prize
1:05:32that you can give away. That's not
1:05:34dollars, right? Don't give away unless
1:05:35you want to give away cash. You can do
1:05:36that. But the requirement is get the
1:05:39flame and they have to be an annual
1:05:41member. It's a great way to get people
1:05:42to upgrade to annual. And it's also a
1:05:45great way to boost the engagement up.
1:05:46And then for your members, it starts to
1:05:50build the habit of showing up every day
1:05:52because you've got to show up for 30
1:05:54days straight and do the 10 activities.
1:05:56and it just brings them to the group.
1:05:58And the more they're in the group, the
1:06:00more they're interacting with people,
1:06:02making relationships,
1:06:04maybe they'll watch your classroom
1:06:06stuff. I've had a bunch of It's the
1:06:07fifth day of January. I've had a bunch
1:06:09of people that have upgraded to my
1:06:11premium tier and people that have
1:06:13upgraded to my high ticket group already
1:06:16just from launching the contest. So,
1:06:18something that I really, really
1:06:19recommend people look at doing.
1:06:21>> Beautiful. And Alex Moi talks about this
1:06:24in the giveaways, right?
1:06:26uh in the in in um 100 million money
1:06:28models in the giveaway section, the
1:06:30attraction model.
1:06:32>> And he says, "Run a giveaway on
1:06:34something that you actually want to sell
1:06:37or you're already selling, something you
1:06:38want people to upgrade to, right?
1:06:40>> Cuz when people work towards that thing
1:06:45um and they don't get it, now they
1:06:48really want it, [laughter] right?
1:06:49[gasps] And if it's available, they'll
1:06:51pay for it. But they already got into
1:06:53the habit of working towards it and
1:06:55investing their time to be able to
1:06:57achieve it. Yeah.
1:06:58>> And they've seen other people win it.
1:07:00And especially if you get like a
1:07:01testimonial from people that have won
1:07:03the giveaway and you know went through
1:07:05the program for example and they
1:07:06achieved whatever then people were
1:07:10already in that mindset of I want to win
1:07:12this thing to now wow this person won
1:07:15this thing and they went through it and
1:07:18they achieved this. Now I want this
1:07:21thing. I'm not going to wait for the
1:07:22next time he's going to run the
1:07:24giveaway. I want it now. Right.
1:07:26>> So now they they've gone from the
1:07:28mindset of desiring it to buying it in
1:07:31order to get it.
1:07:32>> Absolutely.
1:07:32>> So I think giveaways work like a charm,
1:07:34especially if you position them around
1:07:36engagement and winning something that's
1:07:39really truly mean meaningful
1:07:41>> around uh their um you know around them
1:07:45achieving their desire desired outcome.
1:07:48It works a treat. And yeah,
1:07:51>> it does. It does. And it's a lot of fun
1:07:53to be a part of it, too. Like it
1:07:55literally the flip get the switch gets
1:07:56flipped overnight. As soon as January 1
1:07:59came along, it was like all of a sudden
1:08:00people started posting a lot more and
1:08:03they're interacting and it's it's it's
1:08:05it's a it's good for them, too, because
1:08:08you can remind them when they're like,
1:08:10you know what, I'm not as I just don't
1:08:13feel like I'm as engaged in my group
1:08:15right now and and things aren't going.
1:08:17I'm like, "Hey, remember how active you
1:08:18were during the flame contest?" Like,
1:08:20that's what it takes. That like that's
1:08:22the level of intensity that you should
1:08:24bring to your own group and to your lead
1:08:26gen effort. Like, bring that every
1:08:29single day. So, it really helps them
1:08:30develop that habit, which again creates
1:08:32more winners in the group. And the more
1:08:34wins you can give people in your
1:08:36community, the better the better
1:08:37everyone's going to be.
1:08:38>> Yeah, I did something similar. So I
1:08:40offered three one-to-one sessions where
1:08:44I u
1:08:46>> um give the members you know we'll talk
1:08:49about the bottlenecks and their goals
1:08:51and stuff like that in that one-to-one
1:08:53strategy call. It's not like a sales
1:08:54call. It's an actual strategy call where
1:08:56they you know we talk about their issues
1:08:59and what they want to achieve etc. And I
1:09:01give them like a strategy plan, their
1:09:02next steps etc. So I did I gave away
1:09:05three of those and the result was
1:09:09outrageous. In the end we um got to 22
1:09:15ranked 22 on the money category
1:09:18>> from a very small group which I had just
1:09:20started. We achieved I think about 5,000
1:09:24activities in one day.
1:09:25>> Wow. [laughter]
1:09:26[gasps]
1:09:27>> That was insane. I think you you
1:09:29probably commented on that post um which
1:09:32I uh posted on schoolers community with
1:09:35with how we got to number 22 on the
1:09:38money.
1:09:38>> I remember that one. Yes. Yeah. That's
1:09:41that
1:09:41>> that that one of the tactics that I used
1:09:44was the giveaway. So I literally
1:09:47spent three hours with those people. So
1:09:50an hour each, maybe a bit more. You
1:09:51know, some people needed a bit more
1:09:53attention. But what was my investment?
1:09:55It was my time. It wasn't I give gave
1:09:58them money. It was my time. Three, four,
1:10:00five hours, whatever it takes, right?
1:10:02And it will really create some crazy
1:10:04engagements which will help you rank
1:10:06your community which then will give you
1:10:08more traffic to your community because
1:10:10now people see you more. So it's it's
1:10:13very very important to like come up with
1:10:15these tactics. Now let's talk about a
1:10:19uh 45 year old lurker with a halfbuilt
1:10:24school.
1:10:26If they gave you 30 days of honest
1:10:29effort, what are the first three moves
1:10:32you'd have them make this week? And what
1:10:35would their simple day checklist, daily
1:10:37checklist would look like?
1:10:39>> 45 days lurker,
1:10:41>> 45year-old lurker,
1:10:43>> lurker
1:10:43>> with a halfbuilt school. They gave you
1:10:4630 days of honest effort. What are the
1:10:49first three moves you'd have them make
1:10:51this week? And what would the simple
1:10:55daily checklist look like?
1:10:57>> Yeah. Okay. So, what I would This is
1:10:59This is great. So, what I cuz I've
1:11:01actually doing this with a with a few
1:11:03people right now, but they're not 45.
1:11:05They're a little bit older. Um, number
1:11:07one,
1:11:08>> okay, 45 to 70 year old. [laughter]
1:11:10Okay. Number one is I would make the
1:11:18traffic visible. So, I would I would
1:11:20train them to tr to check their about
1:11:23page traffic every single day. Like when
1:11:25you turn on your computer in the
1:11:27morning, that's the first thing I want
1:11:28you to look at. I don't want you to look
1:11:29at social media. I don't want to look at
1:11:31your bank account. I want you to look at
1:11:32your numbers because I I want I want you
1:11:34to see it and I want you to understand
1:11:36why this is important. So, number one
1:11:38would be check the numbers, right? Check
1:11:40the metrics. You always want to look at
1:11:41that. And then I would start with I'm
1:11:44just going to assume this person has
1:11:46some insecurities around creating
1:11:48content. And I would just give them the
1:11:5050 comments per day. So I would go into
1:11:52the schoolers platform, schoolers only.
1:11:54I wouldn't join other I wouldn't tell
1:11:55them to join other groups because this
1:11:57person is probably distracted. That's
1:11:59why they're lurking and that's why they
1:12:00have halffinish stuff. So go into
1:12:02schoolers and go in and find posts.
1:12:04It'll take you about an hour to do this
1:12:06because I've done this and I've timed
1:12:08it. I've done it myself. It'll take you
1:12:10It take you about an hour to make 50
1:12:12comments and you do that for one week.
1:12:14Okay? do it for one week because this is
1:12:16this is what you're asking me to do,
1:12:18right? And then I want you to post once
1:12:21per day inside of the community. I want
1:12:24you to make one post per day and it
1:12:26doesn't have to be anything mind-blowing
1:12:28or groundbreaking. You can do a fun
1:12:30post. You can ask questions. I want you
1:12:33to just be a present owner. And then at
1:12:37the So on day one, I want you to
1:12:39screenshot how many visitors you have to
1:12:41your about page. And on day seven, I
1:12:43want you to screenshot how many visitors
1:12:44you have. And if you do the 50 and you
1:12:47make the one post, you will likely have
1:12:49more members. You will definitely have
1:12:51more traffic. And that 7-day window will
1:12:54prove to you that if you do this for a
1:12:55long period of time,
1:12:58that's going to compound and stack up.
1:13:00Would you advise them to then talk about
1:13:02their progress with their community with
1:13:04the strategies they are doing in the
1:13:07schoolers community? And then people
1:13:09will then comment on
1:13:12on on that post and then from people
1:13:15commenting on that post and seeing their
1:13:17profile, they might want to join their
1:13:18community.
1:13:19>> Okay.
1:13:20>> What are your thoughts on that?
1:13:20>> Let me let me let me just give this back
1:13:23to you so I understand this. So you're
1:13:25saying that to share inside the
1:13:27community what they're actually doing
1:13:29like I'm making the 50 comments per day.
1:13:31I'm doing all the things that Brian
1:13:32said.
1:13:32>> No, no, no. So in the schoolers
1:13:35community, you just talk about what
1:13:37you're doing,
1:13:40just your progress with your own
1:13:42community. It's like you're sharing a
1:13:44live build. Look, I'm doing this with my
1:13:46community. What are your thoughts?
1:13:48Whatever. Right. It's like you're
1:13:49building publicly.
1:13:51>> Oh yeah.
1:13:51>> And you're just sharing your progress
1:13:53>> without without question. I mean,
1:13:54schoolers eats that stuff up. Those
1:13:55types of posts where
1:13:57>> they love it, right?
1:13:58>> Absolutely love it. And I and I and I
1:13:59always those are the easiest posts to
1:14:01make, too. tie it back to the community
1:14:03and I would so this is exactly how I
1:14:05advise this person. I would say hey look
1:14:08I went to sleep on my community and
1:14:11here's what I'm going to do to revive it
1:14:12from the dead and then I'm going to
1:14:15check in with you at the end of the
1:14:16week. So that would be post number two.
1:14:18So after the seven days here's what I
1:14:21did. So or here here were the results.
1:14:22So I would do the first I would do
1:14:24number one for accountability. like I'm
1:14:26doing this. I'm committing to this in
1:14:27front of 180,000 people and then at the
1:14:30end of the seven days I would give I
1:14:32would give the update and likely without
1:14:35not likely almost guaranteed they would
1:14:37get members just from the post if they
1:14:40had a free especially they had a free
1:14:41community. I mean you can I say this all
1:14:44the time and I I I've thought about
1:14:45doing this to prove a point. If I do the
1:14:4850 comments for 120 days straight and I
1:14:50do nothing else, I will have 500 people
1:14:53in my community just from schoolers if I
1:14:56did nothing else. And people look at me
1:14:57like I'm crazy when I say that. But I
1:14:59know that I would be able to do it.
1:15:03People don't just don't understand that
1:15:04that that how powerful that is.
1:15:06>> It is so powerful. And if they really
1:15:09want to know, they could just have
1:15:12in in the membership questions a source
1:15:15attribution. how did you find out about
1:15:18this community? And they'll see that a
1:15:20lot of people would answer from
1:15:22schoolers, from your post. Because I've
1:15:24tried that with the my new community. Um
1:15:27they'll say, I've seen your post on
1:15:29schoolers. I've seen you on YouTube.
1:15:32I've seen you on, you know what I mean?
1:15:33They'll tell you exactly where they've
1:15:35where they've seen you and when they
1:15:36where they came from. This will give you
1:15:38an idea about where people are coming
1:15:40from so that you can double down on it.
1:15:42But hopefully when school attri when um
1:15:44uh source attribution comes out
1:15:46hopefully soon this month they said then
1:15:49it's going to really really make it so
1:15:51easy for us to figure out where traffic
1:15:53is coming from and double down on it.
1:15:56Now,
1:15:58uh, when should a school owner, school
1:16:00community owner move from just do the
1:16:03reps into actually using tools and
1:16:06systems to track leads, DMs, and member
1:16:09behavior and really like get into the
1:16:11nitty and gritty of the stuff.
1:16:13>> This is a tough question to answer, but
1:16:15it's a good one for sure. It's I don't
1:16:17know if it's necessarily a certain
1:16:20number of members or
1:16:24whether you're free or paid. I think
1:16:26it's more of a feeling of how many
1:16:28people are active in the group, right?
1:16:30Because you could have a hundred
1:16:32members, but nobody's active in the
1:16:33group. So, I have a I have a very active
1:16:36community, especially now with the flame
1:16:38contest going on. And the the larger the
1:16:41group gets, the more challenging it gets
1:16:43to to organize everyone, right? So, and
1:16:46you can't really do it inside of school.
1:16:47You have to take people off platform.
1:16:49So, you got to download the member list
1:16:50and you got to put into a CRM of some
1:16:52kind or you got to create a Google
1:16:53sheet. You know, there's a lot of zaps
1:16:55you can do. There's a lot of different
1:16:56methodology, a lot of different methods
1:16:58to get this done. But I would want, if I
1:17:01were going to start now, that would be
1:17:02something that I would want set up in
1:17:05the beginning to at least start to
1:17:08create many tags for people. Like you
1:17:11said, you have the membership questions.
1:17:13Where did you come from? I would want to
1:17:15know. I mean, that's you can download
1:17:17that list and and and keep track of it,
1:17:20but that would be something that I would
1:17:21want to pay attention to. And then you
1:17:23could always add columns like, okay,
1:17:24this person is, you know, maybe a cold
1:17:26lead or, you know, they they asked I had
1:17:28a DM conversation about them. They asked
1:17:30about, you know, the the paid group or I
1:17:33asked about this tier, but it would be
1:17:35something that I would want to put
1:17:36together sooner than later. The more
1:17:39advanced stuff is going to be really
1:17:41based on how active your group is in in
1:17:44in in my opinion. Again, I like to limit
1:17:47people's distractions because that is
1:17:49something you can get caught up in is
1:17:52looking at all the data. Like I just
1:17:54want to get people in the group. Like do
1:17:56your lead genen, get people in the group
1:17:58and serve them and get them winning
1:17:59because the the faster you can get them
1:18:01to win, the greater the likelihood that
1:18:04they're going to leave you a testimonial
1:18:05and or tell other people about your
1:18:07community.
1:18:07>> Beautiful. Brian, this has been super
1:18:09grounding, man. For anyone who resonated
1:18:12with this uh burnt out from the 9 to5
1:18:15late starts but not done yet, where's
1:18:18the best place for them to go deeper
1:18:20with you?
1:18:20>> Well, you can check out Mindset School.
1:18:22It's uh on the Schoolers platform and
1:18:25that's probably the best start if you're
1:18:27really not sure the direction to go in
1:18:30and and you want some one-to-one support
1:18:33from me and you want to join a pretty
1:18:35awesome group. So, thanks for giving me
1:18:37the opportunity to talk about that.
1:18:38>> No worries, man. I I'll leave you guys
1:18:40the link to um Brian's community uh down
1:18:43below in the description. Check it out.
1:18:45And for those of you already running a
1:18:47school community and hitting the good
1:18:49problems like too many DMs, you know,
1:18:52the stuff that we've just talked about,
1:18:54uh leads slipping through the cracks,
1:18:55where they came from, etc. Not sure
1:18:57who's actually engaged, etc. That's
1:19:00exactly uh what I'm building. I'm
1:19:02building Camozi. I think this is the
1:19:04first time I'm talking about it on
1:19:06YouTube. Um, so it's going to be
1:19:09everything all in one place. It's going
1:19:10to have a CRM like a proper real CRM.
1:19:14Um, so you don't have to do any zaps or
1:19:16anything like that. It's all going to be
1:19:18native to school. There's going to be uh
1:19:21very advanced analytics. Whatever school
1:19:23gives you plus
1:19:25um, you know, advanced analyt analytics.
1:19:27On top of that, there's going to be
1:19:29scheduled posts. is going to be
1:19:31automated um DMs um and sequences based
1:19:37on people's actions. You know, you can
1:19:39think of it like the many chats for
1:19:41school, but like a proper proper one.
1:19:44So, it's going to eliminate a lot of
1:19:46hard work and effort and basically stuff
1:19:49that a robot can do rather than you
1:19:52having to do it manually. It's going to
1:19:53eliminate a lot of spreadsheet work and
1:19:56you know, you being spread too thin.
1:19:59Maybe if you're, you know, employing a
1:20:01VA or two, maybe you don't have to
1:20:04employ them anymore, right? Because you
1:20:05can, you can do all of it, you know,
1:20:07automatically. So, if you guys are
1:20:09interested in being founding members and
1:20:14uh be being in in the community where
1:20:16it's all going to launch, I'm going to
1:20:18leave you a link down below in the
1:20:19description, the Komozi community, where
1:20:21we're going to be giving um free access
1:20:24to founding members so they can try it
1:20:27out. we'll build it with you. Um, and
1:20:30it's going to be absolutely huge. Um, I
1:20:32know a lot of people are really excited
1:20:34about it coming out. So, if you're
1:20:36interested in this opportunity, I'll
1:20:38leave you guys a link below in the
1:20:40description and hit subscribe if you
1:20:42want more real conversations like this
1:20:43with people um who are actually building
1:20:46on school. Brian, again, thank you, man,
1:20:48for coming on. And everyone watching
1:20:51this, pick one thing from this episode,
1:20:54execute on it for 30 days straight, and
1:20:57then come back and tell us what happened
1:20:59in comments. Thank you guys, and see you
1:21:01later. Brian, you can say goodbye.
1:21:03>> Thank you, Edna. Great having you, man.
1:21:04This is awesome. Good stuff.

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