How to get retention SO HIGH your shorts always go viral — Transcript

Full transcript

1. 0:0091% retention 93% retention 97%
2. 0:04retention one after another again and
3. 0:07again and again through my personal
4. 0:10experience in making engaging shorts and
5. 0:13my research into the strategies of top
6. 0:15creators I've created an in-depth
7. 0:18process for consistently getting high
8. 0:20retention by following the methods in
9. 0:22this process you'll be able to keep
10. 0:24attention so well that you can't stop
11. 0:27going viral so without further Ado let's
12. 0:29let's
13. 0:31[Music]
14. 0:35begin the shorts algorithm uses
15. 0:38thousands of methods to decide if your
16. 0:40content is worthy of getting views
17. 0:42however there is one single element that
18. 0:44is undoubtedly the biggest factor in
19. 0:47this every Creator acknowledges it as
20. 0:49the single most important metric in
21. 0:52terms of going viral and I'm sure you've
22. 0:54heard of it as
23. 0:55[Music]
24. 0:57well just this simple line on the graph
25. 1:00will decide if your short gets 10 views
26. 1:03or 10 million views so let's make it as
27. 1:05flat as possible now this upcoming
28. 1:08advice can be used across all niches but
29. 1:10for each person it might apply
30. 1:12differently so in these next few minutes
31. 1:15consider how you can tailor this
32. 1:16information to fit your
33. 1:24videos if you were to imagine your
34. 1:27content as a car then the composing of
35. 1:29your shorts would be the engine without
36. 1:31a good engine it doesn't matter if you
37. 1:33have a super nice car a Lamborghini
38. 1:35because you won't be going anywhere so
39. 1:38to explain the concept of composing we
40. 1:40can start by drawing a simple line on
41. 1:43one end we have the hook and on the
42. 1:45other end we have the payoff the line
43. 1:47connecting the two is our storytelling
44. 1:50I'll go through each point in this
45. 1:51drawing and show you how to maximize
46. 1:53retention in all of them let's begin
47. 1:56with the hook and I'll get to the others
48. 1:57later your hook is basically the intro
49. 2:00of your short it should be as concise
50. 2:03and easy to understand as possible since
51. 2:05we don't want to end up confusing the
52. 2:07viewers or giving them too much
53. 2:08information the hook should also explain
54. 2:11the general idea of the video and
55. 2:13mention a payoff now it might seem
56. 2:15difficult to fit all this in less than 5
57. 2:18seconds but it doesn't have to be
58. 2:20complicated find for yourself how this
59. 2:22Creator communicated a simple but
60. 2:24effective hook to his viewers
61. 2:30[Music]
62. 2:32yes even without a voice this simple use
63. 2:35of text is still a very strong hook his
64. 2:38viewers want to see what he's referring
65. 2:40to in the caption which is a good reason
66. 2:42for them to keep watching we also
67. 2:44immediately understand the concept of
68. 2:47the video because the visuals convey
69. 2:49what game he's playing and the situation
70. 2:51he's in which shows that you don't
71. 2:53always have to physically explain the
72. 2:55idea for further reference here's
73. 2:57another very good hook but this time
74. 2:59it's a completely different Niche my
75. 3:01grandma thinks Christmas is expensive so
76. 3:03I'm going to prove her wrong by giving
77. 3:04her the best Christmas present with $5
78. 3:07let's get started so your hook can look
79. 3:09differently depending on your Niche and
80. 3:11video type but as long as you can set up
81. 3:13a payoff and convey an interesting idea
82. 3:16you'll be able to make your viewers
83. 3:18stick around but only initially we still
84. 3:21have to keep these people engaged until
85. 3:23the end of the short or else they'll
86. 3:25just scroll away before reaching that
87. 3:27point that's where storytelling comes in
88. 3:29in and we can start progressing down the
89. 3:32line now this part is interesting
90. 3:34because how you use storytelling will be
91. 3:36very dependent on your Niche and video
92. 3:39type if you make voiceover or original
93. 3:41content then there's a lot more room
94. 3:43with what you can do for that group I
95. 3:46recommend you integrate conflict into
96. 3:48your script have things go wrong and
97. 3:50then resolve the problem with the
98. 3:52solution also use a lot of suspenseful
99. 3:54words like but and however because it
100. 3:57keeps people on edge waiting for what
101. 3:59you say next next now in a more General
102. 4:01sense there is something that's
103. 4:03important to focus on in storytelling
104. 4:05for every Niche faceless or not and
105. 4:08before I reveal it try to catch it for
106. 4:10yourself in this short this is a
107. 4:12Starbucks and down the street is another
108. 4:14Starbucks and today I'mma start some
109. 4:17beef howdy can you give me just like a
110. 4:19really fun drink yeah we can definitely
111. 4:20do that oh my gosh that's so fun
112. 4:23Starbucks a went off this is the most
113. 4:25fun drink I've ever seen I pulled up the
114. 4:26Starbucks B and did what I had to do and
115. 4:28then they said that you guys make super
116. 4:30boring drinks okay so I was just going
117. 4:32to see if you guys can make a more fun
118. 4:33one than them yeah definitely this is
119. 4:35what the Starbucks down the street made
120. 4:36the genuine shock on tor's face right so
121. 4:39in the hook Ryan sets up the plot behind
122. 4:41the video and now we want to see who
123. 4:43will make the better Starbucks drink
124. 4:45then you might have noticed he used a
125. 4:47hidden storytelling tool in order to
126. 4:50keep us engaged throughout the short
127. 4:52let's see even though the concept itself
128. 4:54wasn't very tense there was a lot of
129. 4:56anticipation he framed things in a way
130. 4:59that made made it impossible to scroll
131. 5:01because of the building up towards the
132. 5:02payoff the hidden tool that Ryan used
133. 5:05here was tension and obviously it worked
134. 5:08because this short has nearly 100
135. 5:10million views so tension is the most
136. 5:13important instrument of Storytelling and
137. 5:16it can be applied in very broad
138. 5:18circumstances as long as you're building
139. 5:20suspense in your viewers now that we've
140. 5:22resolved the storytelling and the hook
141. 5:24let's move on to the payoff another
142. 5:26integral part of your content so
143. 5:28remember how I said ear earlier in the
144. 5:30hook that you had to mention a payoff
145. 5:32well now that we're actually here it's
146. 5:34very important that you meet the
147. 5:36expectations you set Ryan set up that
148. 5:39there would be a competition between the
149. 5:41two Starbucks but what if he reached the
150. 5:43end of the short after all of that
151. 5:45tension and buildup and said well it's a
152. 5:47tie that would be lame wouldn't it you
153. 5:50want to satisfy your audience because
154. 5:52the real trick to getting a ton of
155. 5:54retention is returning viewers if you
156. 5:57disappoint someone with your payoff then
157. 5:59you'll have lost a potential loyal
158. 6:01subscriber who would have given you a
159. 6:03lot of Engagement in the long run so
160. 6:05make sure to fulfill the payoff and look
161. 6:08at that we've successfully completed the
162. 6:10composing
163. 6:13[Music]
164. 6:17pathway remember what I said earlier
165. 6:20about composing being the engine of your
166. 6:22shorts well you can think of editing as
167. 6:24the physical part of the car the wheel
168. 6:27the seats and the walls in the same way
169. 6:29that a car couldn't function without an
170. 6:31engine it's just as useless without a
171. 6:34body to start let's talk about your
172. 6:36pacing attention spans are pretty much
173. 6:39fried nowadays especially when it comes
174. 6:41to short form platforms like YouTube
175. 6:43shorts therefore we need to go to Great
176. 6:46Lengths to make sure our content is as
177. 6:48fast-paced as possible I remember on an
178. 6:51old channel of mine in the gaming Niche
179. 6:53I would spend a whole hour getting
180. 6:55footage for a one minute short that way
181. 6:58I could condense all of the most
182. 6:59action-packed moments to make the pacing
183. 7:02quick and entertaining this is so
184. 7:04important because people nowadays value
185. 7:06their time much more why would they
186. 7:09spend 30 seconds watching your short
187. 7:11that isn't even entertaining when they
188. 7:13can just scroll away and watch Mr Beast
189. 7:16so keep your shorts as fast-paced as
190. 7:18possible as for certain tricks like
191. 7:21captions Transitions and zooming there
192. 7:23isn't one concrete answer that I can
193. 7:25give it's heavily dependent on the style
194. 7:27of your content so I recommend recommend
195. 7:29you search for other creators in your
196. 7:31Niche and just do what they
197. 7:33do now there's a whole another side of
198. 7:36editing as well this aspect of it is
199. 7:38often overlooked which is a shame
200. 7:41because it plays one of the biggest
201. 7:43roles in your engagement see if you can
202. 7:45find what it is in this short these are
203. 7:47the internet's weirdest websites spot
204. 7:49the drowning child.com is like a
205. 7:51lifeguard simulator where you're given a
206. 7:53video of real people in a swimming pool
207. 7:55and you click who you think's drowning
208. 7:56to see if you're faster than the
209. 7:58Lifeguard what's my star name.com let
210. 8:00you type in your name and will return
211. 8:02with how a Starbucks employee will find
212. 8:03a way to spell it wrong did you catch it
213. 8:06as the sections of the video switched
214. 8:08the music he used changed as well the
215. 8:11soundtrack you pick for your shorts can
216. 8:13be used to make the audience feel
217. 8:15different moods during different parts
218. 8:17of the short this gets them more
219. 8:18invested into the video and enhances
220. 8:21your storytelling but be careful because
221. 8:23if you pick the wrong soundtrack then it
222. 8:26can backfire heavily another huge use of
223. 8:28music is for building tension I talked
224. 8:31about it earlier so you already know how
225. 8:33important tension is if you pick a
226. 8:35certain song with a buildup then you can
227. 8:38create tension from thin air and
228. 8:40manipulate people into staying engaged I
229. 8:42can't show an example of this because of
230. 8:44copyright but this channel is super good
231. 8:47at it so check out his content to see
232. 8:49what I'm talking about sound effects
233. 8:51again depend on your Niche and type of
234. 8:53content if you can use them then add
235. 8:55them to certain moments for more
236. 8:57engagement but if it doesn't fit your
237. 8:59video style then it's not a big
238. 9:08deal the definition of Leverage is using
239. 9:11something to its maximum Advantage if we
240. 9:14go back to that car analogy leverage
241. 9:16would be like attaching a jet booster to
242. 9:18the back the car does work without it
243. 9:20but we can make it go a lot faster and
244. 9:23what I mean by this is there are some
245. 9:25clever tricks to maximize retention
246. 9:28outside of the traditional composing and
247. 9:30editing some of these tricks will seem
248. 9:32pretty weird but don't underestimate how
249. 9:35effective they are the first one is
250. 9:36called engagement baiting do something
251. 9:38that urges people to comment for example
252. 9:41an intentional mistake until this guy
253. 9:43slides the watermelon through it or a
254. 9:45really crazy moment people will want to
255. 9:48point it out and you might not know this
256. 9:50but your retention increases as people
257. 9:53use the comment section try it for
258. 9:54yourself go to a short and you'll notice
259. 9:57that when you leave a comment the short
260. 9:59keeps playing in the background so get
261. 10:01people to leave comments and you'll see
262. 10:03a massive increase in your retention
263. 10:06another trick related to comments and
264. 10:08this one is kind of underhanded but it
265. 10:10works very well here's how you do it
266. 10:13once you post your short switch YouTube
267. 10:15accounts so that people don't know it's
268. 10:17you then go to the Post you just made
269. 10:20and leave a comment saying something
270. 10:22like that ending was crazy or I didn't
271. 10:24expect the ending most people check the
272. 10:27comments before even watching the short
273. 10:29so they'll see that and wait until the
274. 10:31end because you've made them curious
275. 10:33about what happens the funny thing about
276. 10:35this one is a lot of shorts creators use
277. 10:38this without you knowing it next time
278. 10:40you check the comments on a short and
279. 10:42see one like that just know it might
280. 10:44actually be the Creator in Disguise the
281. 10:47third one is very simple but it's also
282. 10:49very effective go to one of your shorts
283. 10:51and find the related video section click
284. 10:53it and link one of your other shorts a
285. 10:56lot of people will click this link and
286. 10:58since they're already in invested in
287. 10:59your content they're more likely to
288. 11:01watch for longer now I have a lot more
289. 11:04leverage tips to share so I've linked
290. 11:06them in the description for completely
291. 11:08free check those out if you're
292. 11:09interested hopefully you got a lot of
293. 11:11value from this video subscribe if you
294. 11:13did and I'll talk to you in the next one