How To Get Paid More — Transcript

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1. 0:00Give me 59 seconds and I'll tell you how
2. 0:01to get paid more whether you are an
3. 0:03employee or an owner. Everyone thinks
4. 0:04it's about what your time is worth. It's
5. 0:06not. If you want to charge more, use
6. 0:08this framework. First, V, visible pain.
7. 0:11Vague pain gets vague pricing. So, I
8. 0:13help you grow bad. You're losing $40,000
9. 0:16a month because your sales team cannot
10. 0:17close inbound leads.
11. 0:19>> [music]
12. 0:19>> Good. A is alternative cost. What do I
13. 0:22mean by that? I mean, what happens if
14. 0:24they do nothing? If doing nothing cost
15. 0:26them more than hiring you, price
16. 0:27resistance drops. Well, L is all about
17. 0:30leverage. Can your work create more
18. 0:32revenue, save more time, reduce risk, or
19. 0:35increase the value of their company? If
20. 0:36yes, stop pricing like a task rabbit. Up
21. 0:39your price. U is all about one thing,
22. 0:41urgency. If they can wait 6 months, you
23. 0:44have a weak offer. If waiting cost them
24. 0:45money, attention, momentum, you have
25. 0:47power. And lastly, E, well, this is all
26. 0:49about evidence. Show proof. Nobody
27. 0:51believes anything. So, screenshots,
28. 0:53numbers, case studies, before and
29. 0:54afters. The equation is visible pain
30. 0:57plus cost of inaction plus leverage plus
31. 1:00proof. That equals pricing power. Now,
32. 1:02go increase your prices because you have
33. 1:04more value.