how to get out of a slump and make $3-5K asap — Transcript

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1. 0:00If you're stuck and need to make a few
2. 0:01thousand in a couple of days. Here's
3. 0:03exactly how I do it. The document at the
4. 0:04top of the description includes all of
5. 0:06this. You don't need to send me your
6. 0:07email address. I have no payw wall, no
7. 0:09nothing. And I even include copypaste
8. 0:10templates that you can send to various
9. 0:12people, business associates, contacts,
10. 0:13and more. Now, in order to pull yourself
11. 0:15out of poverty, as I did, what you need
12. 0:17to do is you need to understand the
13. 0:18concept of a warmth ladder. This is an
14. 0:21image that I got off of Google images.
15. 0:23It's not very important whatsoever, but
16. 0:24it is going to allow me to illustrate
17. 0:26three steps. And if you understand this
18. 0:27warmth ladder and if you understand
19. 0:28these three steps, you guys are going to
20. 0:30be able to apply this to any business,
21. 0:32any entrepreneurial pursuit or even any
22. 0:34freelancing career or job. Okay? So the
23. 0:36warmth ladder is composed of the top,
24. 0:40the middle,
25. 0:42and the bottom.
26. 0:45And what you need to do in order to make
27. 0:46as much money as humanly possible in a
28. 0:48short a period of time, and remember
29. 0:49that I'm not talking about doing this
30. 0:51sustainably. All I'm talking about is
31. 0:52digging yourself out of a hole, getting
32. 0:54yourself the oxygen to breathe. You need
33. 0:56to start at the top and work your way
34. 0:57down. Now, who lives up at the top?
35. 0:59People at the top are people that have
36. 1:01paid you before. These are level one.
37. 1:05If somebody has paid you before, what
38. 1:07that means is that they probably like
39. 1:10you. They probably trust you. You
40. 1:13probably have their contact info. And
41. 1:16you probably as well have their payment
42. 1:18info or they have yours. Every one of
43. 1:21these steps is crucial. And every one of
44. 1:23them are often hurdles that prevent you
45. 1:25from being able to close a deal or make
46. 1:26some money. If somebody doesn't like
47. 1:28you, probability they're going to want
48. 1:29to pay you money is low. If somebody
49. 1:31doesn't trust you, probability that they
50. 1:32believe you will be able to fulfill your
51. 1:34end of the deal is very low. If you
52. 1:35don't have their contact information and
53. 1:37they don't have yours, obviously it'll
54. 1:39be difficult to communicate the
55. 1:40contract. And if you don't have any sort
56. 1:41of payment information, if they don't
57. 1:43have yours, then you're giving them an
58. 1:44additional hurdle or an additional level
59. 1:46of friction to negotiating a payment
60. 1:47with you. So, what you do is you
61. 1:49assemble a list of everybody that has
62. 1:51literally ever paid you anything. The
63. 1:53quickest and easiest way to do this is
64. 1:54go to sheets.new. That's how you make a
65. 1:56Google sheet really quickly. Okay? Get
66. 1:58the contact name, get the contact
67. 2:00details. If it's through phone or email,
68. 2:02this is where you write it. And then, if
69. 2:04they owned a company or were affiliated
70. 2:05with a company, write down their company
71. 2:07right over here. Okay? And the way that
72. 2:08I did this, the way that I pulled myself
73. 2:10out of poverty a few years ago and I was
74. 2:11uh in a rough spot was I grabbed my
75. 2:13phone and I went through the contact
76. 2:14list on my phone top to bottom. I found
77. 2:16everybody that had ever paid me any
78. 2:17money whatsoever and I wrote their name
79. 2:19here. So Peter Peter's phone number was
80. 2:216045005000
81. 2:23and the company was I don't know 1
82. 2:25second copy. Okay. I would go through
83. 2:27this process until I exhausted my
84. 2:29contact list. Once I was done with that,
85. 2:31I then opened up my Facebook account and
86. 2:32I went through all of my contacts there.
87. 2:34At the end of this process, okay, you'll
88. 2:36have most likely, unless you are, I
89. 2:38don't know, 15 or 16 or something,
90. 2:40you've never held down a job before,
91. 2:41you'll probably have a list of people
92. 2:43that have paid you in either a freelance
93. 2:44capacity, an entrepreneurial capacity,
94. 2:47uh, a job capacity, so professional
95. 2:49actual employment, or some other
96. 2:51capacity. And when I'm saying any
97. 2:52capacity here, I literally mean this
98. 2:54could be like your friend's uncle that
99. 2:55hired you for a demolition job one week.
100. 2:57All you're doing right now is you're
101. 2:58just assembling all of your assets.
102. 3:00Okay? Once you have this list, okay,
103. 3:03send them a message that looks something
104. 3:05like what I'm including in this
105. 3:07document. In my case, I wrote, "Hey,
106. 3:09first name. Had a lot of fun building
107. 3:11thing for you. I know this is a bold
108. 3:12ask, but I was thinking about your
109. 3:14company and the way you're doing some
110. 3:15process. Believe there's an opportunity
111. 3:17for you to make an additional certain
112. 3:18amount of money. I do thing and I'm
113. 3:21confident I'd be able to fix this for
114. 3:22you. It' require no additional work on
115. 3:23your end. I'd scope and even finance the
116. 3:25systems up front and I could do it under
117. 3:27time period. All I ask is that you give
118. 3:29me the opportunity to work with you
119. 3:30again because you were one of my
120. 3:31favorite clients or you were one of my
121. 3:33favorite employers or you were one of my
122. 3:34favorite whatever. Let me know if you're
123. 3:36open to this idea. Do you think that
124. 3:38this is stupid? Do you think that this
125. 3:39is not going to work? Well, you'd be
126. 3:41right. The vast majority of the people
127. 3:42you send this to will probably not
128. 3:44respond any kind or at least not in the
129. 3:45way that you want them to. But that's
130. 3:47life. The vast majority of any form of
131. 3:49business development goes unseen and
132. 3:51completely unviewed. Usually, it's
133. 3:53between 50 to 70%. So, you can piss 50
134. 3:56to 70% of these messages right down the
135. 3:58tubes right now. But that's okay. The
136. 4:00vast majority of the time, making
137. 4:01connections and building any sort of
138. 4:03business is a numbers game, and you just
139. 4:05need to play that numbers game. You need
140. 4:06to not be afraid of what they're going
141. 4:08to say or how people are going to think
142. 4:10of you or whatever and discard those
143. 4:12notions completely. The only thing
144. 4:14you're trying to do right now is make
145. 4:15money. Okay. Okay. So, once you've
146. 4:17assembled this list of top people on the
147. 4:19warmth ladder, aka people that like,
148. 4:21trust, um, have given you their contact
149. 4:23information and who likely have your
150. 4:24payment information and you theirs, you
151. 4:26can move on to the middle. [snorts]
152. 4:28These people haven't paid you before,
153. 4:30but they've been solicited by you
154. 4:32before. Okay. What I mean by this is
155. 4:35whereas the first category like trusted
156. 4:38um, had contact information and payment
157. 4:40information. Okay. This category may or
158. 4:42may not like you. Okay. They may or may
159. 4:45not trust you,
160. 4:47but you have their contact information
161. 4:51and you may or may not have their
162. 4:53payment information depending on whether
163. 4:54or not I don't know you sent them an
164. 4:55invoice or something like that. Okay?
165. 4:57So, you sort of have like one of the
166. 4:58four. What do you do here? Well, it's
167. 5:00very easy. You start by assembling a
168. 5:03list of people who you have attempted to
169. 5:05solicit before. Okay? You call this the
170. 5:08top of the ladder. Then you have the
171. 5:10middle of the ladder right here. Then
172. 5:12you have the bottom of the ladder. And
173. 5:14all you do is you just reproduce this
174. 5:15process. Okay? Once you're done with
175. 5:17that, send them this form of outreach.
176. 5:20This form of outreach, while similar, is
177. 5:22a little bit different because now you
178. 5:23have to demonstrate that you are in some
179. 5:25way, shape, or form uh somebody that is
180. 5:27qualified to do this. Hey, first name. I
181. 5:29know we fell out of touch, but I have
182. 5:30something for you. I was thinking about
183. 5:31company and the way you're doing process
184. 5:32and believe there's an opportunity for
185. 5:34you to make an additional certain amount
186. 5:35of money. I do thing and I've solved
187. 5:37this before many times actually. I'm
188. 5:39confident I'd be able to fix this for
189. 5:40you. It require no additional work on
190. 5:42your end. I'd scope and even finance the
191. 5:43systems upfront and I could do it under
192. 5:45time period. All I ask is that if I do
193. 5:47this for you, you'd give me the
194. 5:48opportunity to work with you on our
195. 5:50original project or a variant thereof
196. 5:52because I really like how company looks
197. 5:53and sounds and I have a feeling I'd be a
198. 5:55significant value ad and return on
199. 5:57investment. Let me know if you're open
200. 5:59to this idea. Again, do you think this
201. 6:01is going to work? Does this sound really
202. 6:02stupid? No. The vast majority of these
203. 6:04messages will not work. But you only
204. 6:06need a few of these to work. You only
205. 6:08need a few of these to open a door to a
206. 6:09conversation where you can actually
207. 6:10drive a return on investment. Because
208. 6:12whatever this return on investment is,
209. 6:14let's say you think you could make
210. 6:15somebody $10,000 through, I don't know,
211. 6:17fixing their lead gen or doing some
212. 6:19marketing for them or solving some very
213. 6:20low hanging fruit that they don't have
214. 6:21the time to take care of themselves cuz
215. 6:22they're a busy successful business owner
216. 6:24and you clearly aren't. Well, guess
217. 6:26what? If you can solve a problem that's
218. 6:28worth 10K for somebody, you can charge
219. 6:30about 20 to 30% of that amount. It only
220. 6:34takes one of them to pay you $3,000
221. 6:36before you're good to go. Okay. All
222. 6:38right. Once you're done with that
223. 6:39process, guess what we do for the bottom
224. 6:41of the ladder? Well, people at the
225. 6:43bottom of the ladder, okay, are people
226. 6:44that you've never talked to. These are
227. 6:47people that are totally new. These are
228. 6:49people that we would in the business
229. 6:51consider cold. These people don't like
230. 6:54you. They definitely don't trust you.
231. 6:57They definitely don't have your contact
232. 7:00information. You probably don't have
233. 7:01theirs. And they most definitely do not
234. 7:03have their payment info. So, what do you
235. 7:05have to do? We need to find a way to get
236. 7:06their contact information. There's many
237. 7:08ways to do so. You can do so via
238. 7:09LinkedIn. I just published a video on
239. 7:10how to do this with email a few days
240. 7:11ago. Feel free to take a look at that.
241. 7:13But once you're done, what you do is you
242. 7:14compile a list of the most likely
243. 7:16candidates. Maybe you start with second
244. 7:18connections on LinkedIn or third
245. 7:19connections or people that are within
246. 7:20your network. Okay? And you just repeat
247. 7:22this process again. You send them some
248. 7:25message that looks something like this.
249. 7:27Hey, first name. I'm a big fan of thing
250. 7:29and wanted to give you something. Okay?
251. 7:31You have to buy their attention a little
252. 7:32bit more because you're not related to
253. 7:33them. You have no connection. I do thing
254. 7:35and have worked with big social proof or
255. 7:37generated big social proof. If you don't
256. 7:39have social proof and you don't know
257. 7:40what social proof you can have, I have
258. 7:42videos on that as well. You can check.
259. 7:44No, it's the first time we're talking,
260. 7:45but I went through company and believe
261. 7:47there's an opportunity to make an
262. 7:48additional amount. Here's how you can do
263. 7:49it. And what you do is you actually
264. 7:51solve their problem or at least you give
265. 7:53them a high level overview of how you'd
266. 7:54solve their problem and then you give it
267. 7:55to them. So, if you're doing this over a
268. 7:57LinkedIn DM or an email or hell, even a
269. 7:59phone call or something, you would
270. 8:00actually have prepared something for
271. 8:01them to give to them. Remember, these
272. 8:03people don't like you. They don't trust
273. 8:05you. They have no idea who the heck you
274. 8:07are. You could be some scammer prince or
275. 8:09something like that trying to get them
276. 8:10to wire a bunch of funds to their
277. 8:11illicit address. You need something that
278. 8:13proves that you aren't. And right now,
279. 8:15the way to prove that you aren't is by
280. 8:16doing a little bit of work up front. But
281. 8:18once you've done this, as you can see,
282. 8:20everything else looks really similar.
283. 8:21I've fixed this before many times
284. 8:23actually, and I'm confident I'd be able
285. 8:24to do it for you, too. Would require no
286. 8:25additional work on your end. I'd scope
287. 8:26and even finance the systems up front. I
288. 8:28could do it under time period. All I ask
289. 8:30is that if I do this for you, give me an
290. 8:31opportunity to work with you down the
291. 8:32line. From what I've seen of company, I
292. 8:34love your direction. Know you'd be a
293. 8:35significant value ad and ROI.
294. 8:36Alternatively, you can take what I've
295. 8:37given you above and implement within
296. 8:38company. That's totally fine, too. Just
297. 8:40wanted to offer some value. Thanks for
298. 8:41the time. Okay, this is it. This is
299. 8:44really how complicated it is in order to
300. 8:46make money. When I was absolutely dead
301. 8:48broke and I was going door to door to
302. 8:49between 2,000 to 3,000 businesses over
303. 8:51about a 3-month period or so, I had zero
304. 8:53income. I was bleeding money. I mean, I
305. 8:55was down to my last few hundred in my
306. 8:57bank account. This is exactly what I
307. 8:59did. I did this. I'm writing it now with
308. 9:01the benefit of significantly more
309. 9:02information, right? I can tune my
310. 9:03communication in ways I know and have
311. 9:05validated have worked at scale. But more
312. 9:07or less, this is what you do. What you
313. 9:10do not do is you do not spend all of
314. 9:12your life trying to design some moonshot
315. 9:14product. You do not spend day and night
316. 9:16hammering away trying to invent some new
317. 9:18thing that will revolutionize an
318. 9:19industry. These are not things that one
319. 9:21does when they're in a situation where
320. 9:22they need to make a few thousand dollars
321. 9:23in just a couple of days. You have much
322. 9:25bigger problems. And if you solve those
323. 9:27bigger problems, that will buy you the
324. 9:29time to zoom out and start making
325. 9:30longerterm plays that can eventually
326. 9:32create the sort of generational wealth
327. 9:33that you want. But right now, you've got
328. 9:35a very intense bleed. And all we're
329. 9:37doing is we're stemming the bleeding,
330. 9:38making you that money, patching you up,
331. 9:40and and sending you on your way. Okay?
332. 9:42So, I've done variants of this many
333. 9:43times. You guys can download this down
334. 9:44below in the description. And while not
335. 9:46the most polished video, hopefully it
336. 9:47helps at least somebody make their first
337. 9:49few thousand dollars on the internet.
338. 9:50Have a lovely rest of the day. Bye.