How to Get Good at Anything in 12 Weeks — Transcript

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1. 0:00I've got a small YouTube channel, like
2. 0:02really small.
3. 0:03And I I just don't know where to go
4. 0:06other than just make more content.
5. 0:09>> What do you sell?
6. 0:09>> I've watched y'all's stuff.
7. 0:11>> Thanks.
8. 0:12>> I don't have anything to sell. That's
9. 0:13>> What do you make YouTube about?
10. 0:17>> What was that?
11. 0:17>> What do you What's the YouTube about?
12. 0:20>> It's uh hunting, fishing, outdoors. I'm
13. 0:23an outdoorsman.
14. 0:24>> Okay.
15. 0:24>> Oh, that's cool. And how many uh
16. 0:26subscribers do you have or views do you
17. 0:27get a month?
18. 0:30>> Uh so, I've got 2,000 subscribers.
19. 0:33>> Okay.
20. 0:34>> And I last In the last 28 days, I've
21. 0:37gotten almost a quarter of a million
22. 0:38views, mostly from shorts. I haven't
23. 0:40posted any longs yet.
24. 0:41>> Okay.
25. 0:44All right.
26. 0:46>> I post
27. 0:47>> do to make money?
28. 0:48>> Yeah, how do you live?
29. 0:51>> Uh I have a job. I work 40 hours a week.
30. 0:54>> What do you Like, what do you do,
31. 0:55though?
32. 0:57>> I make lawn mower parts.
33. 1:00>> All right.
34. 1:02>> Nice.
35. 1:02>> All right. Um
36. 1:05Okay.
37. 1:06I I think you're early.
38. 1:11>> Mhm.
39. 1:12>> I think you're early. So, I do think
40. 1:14that you should start making some longs
41. 1:16because longs is what's going to deepen
42. 1:17your kind of influence with the
43. 1:18audience. You want to You want to
44. 1:19demonstrate more expertise around
45. 1:21hunting. Um and if you're like, I don't
46. 1:23know how to do that, just take three or
47. 1:25four long I'm sorry, short concepts that
48. 1:27were good and just loop them together.
49. 1:28Not not literally loop them together.
50. 1:30Just, you know, make a video that covers
51. 1:31each of those
52. 1:32uh each of those concepts, you know, in
53. 1:34tandem and work your way to a five or
54. 1:36eight or 10-minute video.
55. 1:38>> Mhm.
56. 1:39>> And I would start doing that. I just
57. 1:40think you're I think you're early, dude.
58. 1:43>> Okay. So, just basically just do more.
59. 1:47>> Yeah, and and do better, too. You know
60. 1:48what I mean? Like, I think you got You
61. 1:49got to learn a little bit more about the
62. 1:50content game. Um
63. 1:52>> Mhm.
64. 1:53>> Yeah.
65. 1:54>> I would say, like,
66. 1:56what Right now, are you spending all of
67. 1:58your time making content for YouTube
68. 2:00outside of work?
69. 2:03>> Just about, yes.
70. 2:04>> Yeah, and how long have you been doing
71. 2:05it?
72. 2:06>> I can spare, I do, yeah.
73. 2:07>> No, you're good.
74. 2:08>> How long have you been doing it?
75. 2:11>> So, I started the channel several years
76. 2:13ago and
77. 2:15kind of got very very inconsistent, and
78. 2:18then I
79. 2:19about 2 months ago I decided to really
80. 2:21get after it.
81. 2:22>> Okay. Well, okay, I think that we can
82. 2:24both tell you this, which is like
83. 2:26YouTube is a game of consistency.
84. 2:28Like that's just that's how the platform
85. 2:30works, so
86. 2:32I think the biggest thing that you can
87. 2:33do right now is just be consistent.
88. 2:34Because if you look at like how to go
89. 2:36from just like okay or mediocre to just
90. 2:37like good, solid, it's consistency. And
91. 2:40then if you want to get to like great,
92. 2:42it's like continued improvement while
93. 2:44being consistent.
94. 2:46So, I guess the question is how many
95. 2:47shorts and how many longs do you commit
96. 2:49to making per week?
97. 2:52>> So,
98. 2:53I was at one point I was doing one a day
99. 2:56and I was it was great. But,
100. 2:59I'm kind of back down to like three a
101. 3:01week, three or four a week.
102. 3:03>> You mean for the shorts, right?
103. 3:06>> Yes, sir.
104. 3:07>> Yeah. I think I mean, you do have to do
105. 3:09more and you have to do it consistently,
106. 3:11and I would just tell you that like
107. 3:12right now you're not multi like just for
108. 3:14your own self,
109. 3:15do not consider yourself having done
110. 3:17this for years. You've been doing it for
111. 3:188 weeks.
112. 3:21>> Yes.
113. 3:21>> So, you're super early, man.
114. 3:23>> Yeah.
115. 3:24>> You're super early.
116. 3:25>> Okay.
117. 3:26>> So, I just like I wouldn't even think
118. 3:27about monetizing it right now.
119. 3:29Like you just want to take 5:00 a.m. to
120. 3:309:00 a.m. and 5:00 p.m. to 9:00 p.m.,
121. 3:33your 5:00 to 9:00, beginning of day, end
122. 3:35of day, and I put all of that into
123. 3:37making sure no matter what, I got out I
124. 3:39get out one short a day, and then on my
125. 3:41weekends, I'm going to make sure that I
126. 3:42get at least one long out.
127. 3:46>> Okay. All right.
128. 3:47>> What's your goal?
129. 3:48>> One more question.
130. 3:49What's my goal?
131. 3:50>> Yeah.
132. 3:51Do you want to quit your job? Do you
133. 3:53want to build a company?
134. 3:55>> Yes, I
135. 3:56I believe if I can just replace my
136. 3:59income from my job with this, then I
137. 4:02could scale it up and uh
138. 4:05I guess the my number would be about 10
139. 4:07grand a month.
140. 4:08>> Okay. Can I ask you something if you
141. 4:10could be super honest?
142. 4:12>> Mhm.
143. 4:13>> What stops you from making one video a
144. 4:15day like you were? Like what what
145. 4:18behavior?
146. 4:21>> Um mostly
147. 4:23just life gets in the way or I get
148. 4:25talking and
149. 4:27to somebody and then
150. 4:29sun goes down and now I'm out of
151. 4:31daylight.
152. 4:34>> So, if you if you want to ask yourself
153. 4:35how to be consistent, the question is
154. 4:37how do you stop the things from
155. 4:38occurring that make you inconsistent?
156. 4:41>> Mhm.
157. 4:42>> So, it's like do you have the right
158. 4:43people surrounding you? Do you have
159. 4:44yourself in the right environment? Like
160. 4:45those are the things that I think you
161. 4:47want to be thinking about right now.
162. 4:48Because I know like for myself or Alex
163. 4:50when we were first starting out and like
164. 4:51making just trying to get into business,
165. 4:54I had to put myself in environment where
166. 4:56it made it easy to achieve my goals, not
167. 4:57hard. Which also meant surrounding
168. 4:59myself with people and a routine that
169. 5:01made it easy.
170. 5:04>> Okay.
171. 5:04>> Do you know know how how I define
172. 5:06commitment?
173. 5:10>> How?
174. 5:11>> The elimination of alternatives.
175. 5:14You have to get rid of your other
176. 5:15options.
177. 5:17And I don't mean like you need to quit
178. 5:18your job. I mean everything else that is
179. 5:21not you make If this is what you want,
180. 5:23and that's [snorts] like you can only
181. 5:24know that. But if this is really what
182. 5:25you want, then it means that you have to
183. 5:27say no to everything else in order to
184. 5:30truly say yes to this. Cuz every time
185. 5:32you say yes to something else, it's
186. 5:33saying no to this thing that you want.
187. 5:36And almost always the things that we
188. 5:37want to say yes to now are short-term
189. 5:40long-term. We say yes in the moment
190. 5:42because it gives us a short-term
191. 5:43short-term good thing, but it prevents
192. 5:45us from the long-term bad, uh, long-term
193. 5:47great thing.
194. 5:50>> Okay.
195. 5:51So,
196. 5:53I was also thinking,
197. 5:55should I post on Instagram,
198. 5:58Facebook as well?
199. 5:59>> I want you to be consistent with YouTube
200. 6:00first, man.
201. 6:03>> All right.
202. 6:04>> Give me 12 weeks of consistency. You
203. 6:05make one long and you make seven shorts
204. 6:0712 weeks in a row. You do that and
205. 6:09you're like, you know what, I got more
206. 6:10The thing is just right now, you have to
207. 6:12do that volume so you can become more
208. 6:13efficient. But you have to feel the pain
209. 6:16of the inefficiency of being like, man,
210. 6:17this is a lot of work. Cuz when you do
211. 6:19that, all of a sudden you'll start
212. 6:20getting faster, you'll start getting
213. 6:21better, and your work output and
214. 6:23capacity will go up.
215. 6:26And then you'll free up the bandwidth
216. 6:28because you got more skills, you got
217. 6:29more efficient, that you can start
218. 6:30looking at, you know what, I'm going to
219. 6:31repurpose this on Instagram, I'll
220. 6:32repurpose this on TikTok or whatever.
221. 6:36>> Okay.
222. 6:37>> It's also like, just like really
223. 6:39thinking about this, in order to build a
224. 6:41business or replace your income, like
225. 6:42you want to build that confidence. And
226. 6:44confidence is an output, not an input.
227. 6:47The input to confidence is becoming
228. 6:49incredibly consistent with something, so
229. 6:50you get the experience, which makes you
230. 6:52competent, and then it leads to
231. 6:53confidence. And I think like, in
232. 6:54general,
233. 6:55if you can't stick with a commitment
234. 6:57that you make to yourself, then you
235. 6:59you degrade the trust you have with
236. 7:00yourself every day.
237. 7:02And so like, anything you do, it's not
238. 7:04going to come out as good as it could
239. 7:05be. It's always going to be harder, it's
240. 7:06going to take longer if you don't repair
241. 7:08that trust with yourself. So I think
242. 7:09like right now, if you're just
243. 7:10consistent with the posting, like that
244. 7:12is going to make you not just better at
245. 7:13business and content, but just better
246. 7:15person for yourself, a better, I would
247. 7:17say like, partner to yourself in doing
248. 7:19this.
249. 7:22>> Mhm.
250. 7:25That's That's kind of funny because I
251. 7:26was watching one of
252. 7:28Alex's videos where he was talking about
253. 7:30consistency and how it how you get
254. 7:33better by doing the thing over and over
255. 7:35again.
256. 7:37So I started doing that, and I've
257. 7:38already noticed that trend.
258. 7:41Awesome.
259. 7:41>> I think right now it's good to steer a
260. 7:43little bit. Like I get obsessive over
261. 7:44doing things consistently. Alex knows
262. 7:45this. Um but I think you can steer a
263. 7:48little bit in the obsessive uh direction
264. 7:50right now. I think it'd be good for you.
265. 7:52And then you can course correct that
266. 7:53later.
267. 7:55>> And expect the fact like expect people
268. 7:57who are normal and around you to not
269. 7:59understand. Expect them to think it's
270. 8:01weird. Expect it to not look cool. Like
271. 8:03everyone goes through a cringe period.
272. 8:06Like you it's going to be lonely because
273. 8:07you're trying to do something that's
274. 8:08very different. And I make that content
275. 8:10where I say like in order to be
276. 8:11exceptional you have to become the
277. 8:13exception. You're going to probably be
278. 8:14surrounded by the majority of people in
279. 8:15your life who don't want this, aren't
280. 8:17interested in it, think it's dumb, think
281. 8:18it's stupid, think it's you trying to be
282. 8:21famous, you thinking more of yourself
283. 8:23than you really are, all of that stuff.
284. 8:25And you just have to just put that in on
285. 8:28the shelf and get back to work.
286. 8:32Cuz like either they'll be right or you
287. 8:33will and you've got a long time to be
288. 8:35right.
289. 8:39>> That's
290. 8:40That's kind of what I was All right,
291. 8:41thank you.
292. 8:42>> Yeah. They'll be right for now and
293. 8:44you'll be right for good.
294. 8:48>> Yes, sir. So just keep keep on
295. 8:51>> Keep Keep on, baby. Keep on.
296. 8:53>> [snorts]
297. 8:54>> Thank you very much. You You guys are
298. 8:56awesome.
299. 8:57>> You better appreciate you, man.
300. 8:58>> I'll see you.