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How to Generate Social Media Posts from your Drawings — Transcript

by Rayon Academy · 3,625 words · 558 segments · language en · Watch on YouTube

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0:03[music]
0:04>> Why are architects and interior
0:06designers the worst marketers? Is a
0:08question I hear a lot. But most
0:10architects and designers are already
0:12producing great, [music]
0:13visually engaging content every week.
0:16We're talking plans, sections, diagrams,
0:18concept drawings. These drawings are
0:20brilliant marketing material, but almost
0:22none of it ends up on social media.
0:24Instead, it stays buried inside CAD
0:26files or presentation decks. [music] And
0:28the irony is that architects and
0:29drawings can actually be compelling
0:32visual content you can share and if
0:34they're presented properly. And so,
0:35really you don't need to create more
0:37content. [music] You just need to curate
0:38and share the work you're already doing.
0:40So, in this video I'm going to show you
0:41how to take an existing CAD drawing and
0:43turn it into a clean, [music] branded
0:45social media visual using Rayon. If you
0:48want to follow along, there's a link in
0:49the description where you can create a
0:50free Rayon account. So, let's dive into
0:53it.
0:53>> [music]
0:55>> The first step is going to be importing
0:57the drawing. [music] Most of the time
0:59you already have a file like a DWG or
1:01DXF or PDF. And so, I'm going to bring
1:03that into Rayon. What's nice here is
1:05that the file comes in as a clean vector
1:07geometry, [music]
1:08which means I can edit and style it
1:09immediately. Once the drawing is
1:11imported, you have two options. Option
1:14one is the fastest. You can simply use
1:16the existing vector lines and start
1:18styling them directly.
1:19For example, I can quickly apply fills
1:21managing [music] them on the style panel
1:22on the right hand side. But if you want
1:24a little more control, I can also redraw
1:26[music] certain elements using Rayon's
1:28wall and zone tools. That gives me much
1:30cleaner geometry and more flexibility
1:32later. Most of the time though, the goal
1:34here is speed. We're trying to create
1:35something that is technical [music] and
1:37turn it into something visually
1:38engaging. And you can see all the vector
1:40lines here that have come in with the
1:41DWG. You can select these components,
1:43edit them, [music]
1:44adjust them on the right hand side as
1:46you see here. These are all just lines
1:48and shapes that [music] you can adjust.
1:50So, styling the drawing is where the
1:52drawing will start to transform. And so,
1:54I'm going to open the style panel on the
1:55right hand side and start working into
1:57[music] this. And so, the method that
1:58I'm going to adopt to style this drawing
2:01is to going to be part redraw some of
2:03these elements, start using the wall
2:04tools, and also part adjusting some
2:07[music] of the vector lines. Now, we can
2:08start doing that by selecting the wall
2:10element at the bottom and we can change
2:11the style on the right hand side.
2:13>> [music]
2:13>> If you click the fill and adjust the
2:15hatch to let's say, we'll change the
2:17fill to a white at the moment. [music]
2:19But you can adjust the strokes so that
2:21it looks and feels a little bit more um
2:23the hierarchy a little bit cleaner.
2:25And so, you can draw your elements like
2:27[music] so. So, we're going to draw
2:28these wall elements here. You can then
2:31select these items [music] and save them
2:32as a style. So, we're going to save this
2:34as a 0.13 wall. Now, the beauty of this
2:36is that if you change [music] any of the
2:38colors or any of the strokes, for
2:40example, they'll also adjust across all
2:42of those elements that have that [music]
2:43style assigned to it. And so, this
2:45shelving unit, for example, we're going
2:46to select some of these vectors and
2:48we're going to start just customizing
2:50the stroke. So, we can just adjust the
2:52strokes to a 0.15
2:54mm. We can then save that as a style and
2:56then we can start applying that across
2:58the drawing. [music] So, then the
2:59drawing pops a little bit more. There's
3:00a little bit more hierarchy to the line
3:02weights. And we can equally [music] do
3:03the same with fills. So, we can add a
3:06color fill. At the moment, the drawing
3:07is very much black and white, [music]
3:09but obviously for a social media post
3:11you want a little bit more color. You
3:12want it to pop a little bit more. And
3:13so, we're going to add a kind of brown
3:15[music]
3:16tint, a kind of creamy brown tint, and
3:18adjust this slightly.
3:20>> [music]
3:20>> And you'll see here that all of the all
3:22of the elements that have that style
3:23assigned to it have obviously updated.
3:25And we can work into this across [music]
3:27the drawing. So, we can apply that
3:28across some of the horizontal elements.
3:31We can then maybe add in a bleak
3:33um
3:34diagonal pattern to the [music] walls to
3:36indicate a kind of cut through of a
3:37wall. And we can change the intensity
3:39and opacity of [music] that. And then
3:41maybe we can add a color into the
3:43background
3:44uh which we can then do a slightly
3:45softer creamy brown [music]
3:48um like so.
3:50Now, alternatively to applying a hatch
3:52or a fill, you can also apply a texture.
3:54So, you can apply slightly more
3:55realistic texture, [music] for example.
3:57So, in this case we're going to apply a
3:59I guess this is a kind of carpet finish
4:01um but it works quite well in this case
4:03where it [music] kind of gives it a kind
4:04of basket-y feel
4:06um at the bottom here where we maybe
4:07have some drawers at the bottom of this
4:10um
4:10of this cupboard. And you can see here
4:12now all of a sudden now we have [music]
4:14the different tones of color with then
4:16the the kind of wall elements that are
4:17kind of framing the drawing.
4:19>> [music]
4:19>> We now have a variety and a little bit
4:21more context and materiality to this
4:23drawing. Now, the next step is just
4:25going to add some depth cuz it feels a
4:26little bit flat at [music] this moment.
4:28And that's just going to be to add some
4:29shadow. Now, the way to add shadow is
4:31really simple. In this case, it's quite
4:33easy because we have [music] a kind of
4:34grid structure. We can just add some
4:36rectangles that we can then fill black
4:38and adjust the opacity right down to
4:40[music] maybe 20% and remove the stroke.
4:42We can then save this as a style as a
4:44style. We can save it as shadow and
4:46start copying this across [music]
4:48copying this item across and start
4:49populating the drawing. And as we zoom
4:52out, you can see that we've applied lots
4:54[music] of different materials, some
4:55color gradients, some different kind of
4:57finishes to handles, for example, an
5:00intensity of kind of vertical patterns.
5:01[music] All of these elements that we've
5:03worked into these drawings now that make
5:05them look and feel realistic, but also
5:08kind of diagrammatic, which is also very
5:10kind of powerful and compelling for a
5:12[music] social media post. And you can
5:13see here that this is this drawing is
5:15composed of various layers of gradients,
5:17>> [music]
5:18>> um different kind of stone finishes, and
5:20shadow elements. So, now you have a
5:22structure to the drawing and a [music]
5:24detail that looks quite interesting and
5:26is representative. And so, the idea of
5:28this is that instead of having a plain
5:30[music] CAD line work, I can start
5:32building into the visual language of the
5:33drawing. And you can see here that now
5:35the drawing is beginning to feel more
5:36graphic, [music] not just a technical
5:38drawing. And this is where we can start
5:39thinking about branding. And the idea of
5:41using a consistent material and color
5:43palette is that [music] it's almost
5:44branding the drawings. They're
5:45consistent. And then you can start
5:47applying consistent fonts and consistent
5:49annotations and consistent
5:51>> [music]
5:51>> graphic elements that then match up
5:52across the drawings. And in that way,
5:54when you're creating a social media
5:56post, there is a consistency. [music]
5:57There is a brand to the drawings.
6:01Now, Rayon has a built-in library with
6:03thousands of blocks, tens of thousands,
6:05people, furniture, trees, [music]
6:07all designed to work cleanly in plans
6:09and sections. And so, I'm going to show
6:10you how we can start populating these
6:12drawings. So, [music] you can find the
6:13block library on the left hand side
6:15where you can look for libraries of
6:17blocks or individual blocks. In this
6:19case, we're going to scroll down and
6:20we're going to look for different kind
6:22of closets and storage spaces. We can
6:24then look for chairs. We can look for
6:26bathrooms. We can look for bedroom
6:28layouts. Pretty much anything that you
6:30wish for you can look for. You can also
6:32then look for individual items such as
6:34shoes, for example. If you wanted to
6:35pull some shoes into this
6:36>> [music]
6:37>> this cabinet into this storage unit, we
6:39can then find a pair of shoes. So, we
6:40can pull in this pair of sandals. And
6:43you'll see here that it also has an
6:44associated [music] side view, front
6:46view, and top view. Now, this is really
6:48powerful when you're working across
6:50elevation, section, plan, [music] and
6:51that you can work between the block
6:53views and that you can have then
6:55drawings that associate with each other,
6:56that correspond [music] with each other.
6:58So, in this case, you can select the
6:59pair of sandals on the right side and
7:01you can jump between side, front,
7:03[music] and top down views. And then you
7:04can double click into some of these
7:06blocks and start adjusting the style of
7:08these, too. So, you can then start
7:10editing and adjusting them as you
7:12please. Now, we can then pull in maybe
7:14[music] a child sitting and we can put
7:17them sat in this kind of cupboard space.
7:20And we can do a top down view of them.
7:22We can pull in some [music] more
7:23sandals. And then with a little bit more
7:24work, you can then pull in a kind of
7:26cushion. You can pull in a sink, for
7:28example, in this
7:29>> [music]
7:30>> in this instance. You can pull in
7:32lots of different elements to start
7:33bringing the drawing to life, to start
7:35populating it more. And then another
7:36type of population is annotation. So, we
7:39can then start pulling in some
7:40dimensions,
7:41>> [music]
7:41>> some leader tags. All of these elements
7:43that now going to start drawing your
7:45attention and the level of detail
7:46required. [music]
7:47Now, it's really important for a social
7:49media post in particular is that you
7:51don't overdo [music]
7:52the detail and annotation because people
7:53aren't going to really look at it. And
7:55so, you want to make sure you're drawing
7:56attention to the particular [music]
7:57elements that you want to kind of draw
7:59attention to.
8:00And so, in this case, we can then do
8:01maybe a leader.
8:03You can choose leader at the bottom here
8:04in the annotations [music] tools. Maybe
8:06do a leader here of
8:08um
8:09we can then call this
8:12a back and side panels [music] in light
8:13wood, for example. We can change then
8:15the text, the font, uh the end piece,
8:18and we can adjust [music] these
8:19annotations as we wish and and kind of
8:20make the text slightly bigger or smaller
8:23>> [music]
8:23>> and drop some of the text down. We can
8:25then add some more annotation in for
8:26maybe
8:27>> [music]
8:27>> some of the hooks, the the hook heights,
8:30and change these maybe to an orange. So,
8:33this is our kind of branded [music]
8:34elements that we can copy across all of
8:36our visuals and so that it's kind of
8:38consistent. We can then also [music] add
8:40some dimensions
8:42um at the bottom here and we can add
8:44those throughout. We once again don't
8:46want [music] those to be too intense.
8:48And with a bit of work here now, you can
8:49see how these drawings now have that
8:52level of detail required. It now has a
8:54hint of [music] orange that now makes
8:55the drawings pop a little bit more. And
8:57so, it adds a little bit more intrigue
8:58and detail to the drawings without
9:00overwhelming it. And so, I think if
9:02these were black, [music] for example,
9:03it would probably be too intense. And
9:04so, by adding an orange hint, which is
9:07obviously a little branding hint as
9:08well, it looks and feels a little bit
9:10more [music] clearer, more graphic, and
9:12more detailed. And so, you can see here
9:14across all of our drawings, we've added
9:16plenty [music] of annotation and details
9:18I think is required.
9:19And alternatively, if you want to find
9:21any annotations that aren't at the
9:22bottom here, you can also head [music]
9:24into the block library where you can
9:25look for title blocks and annotations
9:27and there's lots of different options to
9:28show grid lines, section marks, north
9:32arrows, etc., scale [music] bars that
9:34you can also pull into your social media
9:36posts. And then I think a finishing
9:37touch here is just to have a little
9:39[music] tag indicating what this is. So,
9:41this is a shoe shoe entry cabinet.
9:43>> [music]
9:43>> And then we can do it as a kind of
9:45section at the top. And we can do uh as
9:47a kind of floor plan at the top as well.
9:49So, we can [music] then have some
9:50annotations alongside, a little title
9:53for each drawing. When you add people,
9:54furniture, or context elements, the
9:56drawing starts to communicate [music]
9:58how the space is actually used. And if
9:59you want to push the visual elements a
10:01little bit further, you can use AI to
10:03amplify the drawings.
10:05For example, I can generate a quick
10:06axonometric [music] view directly from
10:08the plan. Now, instead of just showing
10:10the plan, I also have a spatial diagram
10:12that explains the [music] architecture,
10:13the the kind of three-dimensional
10:14quality of that space. I think this is
10:16particularly useful [music] for a social
10:18media post because it adds another layer
10:20of storytelling. And the key thing here
10:22is that it happens all inside the same
10:23workflow, no exporting to other tools.
10:26And the AI tool allows you to either
10:28import a file or add [music] a
10:29screenshot of a particular element. So,
10:31you can work live in the drawing. So, in
10:33this case, we're going to add a
10:34screenshot of this space here. We're
10:36going to then generate axonometric. And
10:39as you can see here, it's just created a
10:40three-dimensional [music] axonometric
10:41view of that elevation.
10:43And you can drop that and insert that
10:44into place into your presentation. But
10:46you can also rework into it. So, [music]
10:48we can click use select an image. We can
10:50then change that to maybe a clay model,
10:53for example.
10:54>> [music]
10:54>> And you can see here now that it'll
10:55generate a clay model example of that. I
10:57actually think the clay model is quite
10:58[music] powerful and intriguing
11:01um as an example of style in the
11:02drawing.
11:03You could also generate an image from
11:05that. So, we could generate maybe
11:06[music] some inspiration image of a kind
11:07of realistic render. In this case, it's
11:09just come out with something maybe
11:10slightly more artistic. But if we made
11:12this slightly more rendered, which we
11:14can re-prompt, [music]
11:15you could get potentially something like
11:17this. And then you could go even a step
11:19further [music] and get something like
11:20this. Which is really, really compelling
11:23and powerful. And this is a great
11:25additional asset to have [music]
11:26alongside your drawings, whether in a
11:28presentation, whether in a social media
11:30post, to make it slightly more engaging.
11:32And as a few examples across
11:34>> [music]
11:34>> these two drawing sets, you can see here
11:36that we've got lots of different
11:38examples that we've generated using the
11:39AI tool. Some [music] axonometric views,
11:42that diagram here for example, of this
11:44bathroom is really useful and powerful.
11:46I think it's actually quite engaging
11:47[music]
11:48um and quite interesting. Maybe with
11:50some subtle annotations, this would be a
11:52really great drawing.
11:53>> [music]
11:54>> We've then got some more kind of
11:55high-quality, hyperrealistic renders of
11:58these views, which also really help,
12:00[music]
12:01particularly in a social media post, to
12:02kind of grab someone's attention. Now,
12:04let's turn this into something that's
12:06ready to post online.
12:07>> [music]
12:07>> So, I'm going to explore two aspect
12:09ratios, one being a carousel, which is a
12:114x5 ratio, and then we're going to do a
12:14reel {slash} short, which is going to be
12:16a 9x16 ratio.
12:18>> [music]
12:18>> And you'll see here the kind of two
12:19examples of how you can then set up some
12:21pages, start pulling this information
12:23out of Rayon. For social media, the
12:25aspect ratios really matter. [music] And
12:27I think this is a really important step.
12:29And so, I have some examples here
12:31already set up. You can see the two
12:32aspect [music] ratios. And what I'm
12:34going to do is I'm basically just going
12:35to copy some of
12:38these elements over and start [music]
12:41building up some pages and examples of
12:42how we could we could start exporting
12:44some of these drawings. [music] So, as
12:46an example, I'm just going to take this
12:47kind of aspect ratio for the carousel
12:49and start copying it across. [music]
12:51And you can scale and adjust it as you
12:53wish um to kind of make the image fit
12:57within the page. [music]
12:58I'm just going to copy this element
12:59across. our layers tab, and we're going
13:02to click new and we're going to do page.
13:04[music]
13:04Now, this is really important now to
13:06position the page and crop it down
13:08[music] to match the aspect ratio that
13:11we've just brought in. So, in this case,
13:13you can change it to, for example, on
13:15the right-hand side, you can change it
13:16[music] to A3, A4, A1, for example. But
13:18we're just going to customize it and
13:19bring it down to our aspect ratio. We
13:22can then rename this slide as, for
13:25example, shoe cabinet carousel [music]
13:27one, for example. I think when you're
13:28creating social media content, it's
13:30really important to have a management
13:31system. [music] I personally think the
13:33management system is really key for when
13:35you're naming particular posts, so you
13:37make sure you know what the kind of
13:39carousel [music] number is, for example.
13:41So, now we've got six slides across our
13:44social media post, and we can position
13:46our AI images into [music] place.
13:49And then you can see on the left-hand
13:50side here, when you go to pages, you can
13:52then select [music] these elements, and
13:54you can see here now they're all kind of
13:56set up on the left-hand side. Now,
13:58what's really important here and we
13:59can't forget is that we need [music] to
14:00delete this kind of border that we
14:01created initially. So, I'm just going to
14:03delete those elements.
14:04>> [music]
14:05>> So, now when you view them, they're kind
14:07of viewed as a social media post. And
14:09you can see here now that as you kind of
14:11flick through them, you can then [music]
14:12export them as a PDF or PNG. Head into
14:15the top left corner, click and export,
14:18and then you can choose your range of
14:19pages [music] you want to export, or you
14:22could choose to export all of them. And
14:24now here, when you can see when they're
14:25exported, they [music] come out really
14:27clean. They look really professional.
14:29They look really the kind of line
14:30weights work really well.
14:32They're crisp drawings. And then you can
14:34see here with all of the the kind of
14:35variety of images that we have. We've
14:37got elevations, [music] sections, 3D
14:39views, then a render um
14:42generated through that AI system.
14:43[music] We now have a six-slide carousel
14:45that shows that variety and that level
14:47of interest. Now, to show you how you
14:49can then upscale that across many
14:51different social media posts, you can
14:53see here now that we've got [music] a
14:54vast range of different types of
14:56Instagram posts here.
14:58We've got different slides for
14:59bathrooms, [music]
15:00for walk-in wardrobes. And you can see
15:03how you can add that level of detail
15:05with maybe some
15:07>> [music]
15:07>> um kind of composite drawings, maybe
15:08some some photo montages, maybe some
15:11collages, to add some really interest.
15:13[music] And you can also add maybe a
15:15background, for example. In these cases,
15:16we have this kind of wallpaper
15:18background that adds a little bit of
15:20tone and [music] texture to the post and
15:22a bit more intrigue. And you can see
15:24here now that when you really [music]
15:25populate these drawings with lots of
15:27different blocks, with lots of different
15:28annotations and details, they come out
15:30as really nice and interesting social
15:32media posts. And so, I think the key
15:34takeaway here is simple. Architects and
15:37designers are already producing [music]
15:38valuable content every day. And so, the
15:40challenge isn't creating more work, it's
15:42presenting that work in a way that
15:44people want to engage in a really
15:46super-efficient [music]
15:47and time-effective workflow. With a few
15:49styling adjustments and a clear
15:50composition, technical drawings can
15:52become powerful [music] storytelling
15:54tools and really strong social media
15:56content. If you'd like to try this
15:58workflow for yourself, there's a link in
15:59the description [music] where you can
16:00create a free Rayon account and
16:02experiment with the files created in
16:04this tutorial. Thank you for watching
16:05today's video,
16:06>> [music]
16:06>> and I'll see you in the next one.

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