How To Fix The Misrepresentation Issue In Google Merchant Center — Transcript

Full transcript

1. 0:00In this video, I'm going to explain in
2. 0:02detail on how to fix the issue of
3. 0:05misrepresentation in Google Merchant
4. 0:07Center. I will give you a detailed case
5. 0:10study and a tutorial of one of our
6. 0:12recent client at www.web.com,
7. 0:15our Google partner company, you know,
8. 0:16I'm representing that. And you know, the
9. 0:19client came to us with the issue of
10. 0:21misrepresentation
11. 0:23you know, error on their GMC. So let me
12. 0:25show you that as well and then how we
13. 0:27sorted and get it approved for that. Let
14. 0:30me show you.
15. 0:31So let's move on to that.
16. 0:36Okay, this is the error you will see
17. 0:37around for the misrepresentation issue
18. 0:39you will see around over there. And they
19. 0:41suggested to add link PayPal to build
20. 0:43that trust. However, there are many
21. 0:45trust signals and one such is this. This
22. 0:47is the second you will see around over
23. 0:48there the conductor tools you cannot
24. 0:50approve over there. 110 products over
25. 0:52there as well. And if I show you
26. 0:56another error see around over there you
27. 0:57can see around this one and error over
28. 0:59there. Okay, this misrepresentation
29. 1:02issue that prevents your products from
30. 1:03showing in Google. Okay.
31. 1:07Okay, this was this came later on. Okay,
32. 1:09this error came later on you know, when
33. 1:11we provided them with our own Merchant
34. 1:13Center account and then you know, say
35. 1:14that during our policy issue we still
36. 1:16found an issue and that was for
37. 1:19ID verification see around over this.
38. 1:21Okay. And another one over there you
39. 1:24will see around over there and you can
40. 1:26see this was approved not approved. You
41. 1:28can even verify this Merchant Center ID
42. 1:30as well later on as well. You can see
43. 1:32this one as well not approved this one.
44. 1:34Okay, so this is the
45. 1:37website I'm going to show you over here.
46. 1:40Now this is the website you know, for
47. 1:43Google Merchant Center approval issue
48. 1:46which we used over there. Okay. So now
49. 1:48if you want to fix this issue so look
50. 1:51around that that we had to over
51. 1:54view and had to go a lot of changes. For
52. 1:57instance, we
53. 1:58I also speak in other videos, you know,
54. 2:00the payment method issue over there, the
55. 2:01time zone, the small the small setting
56. 2:03the attract page, your order pages
57. 2:05working or not. So, each and every page
58. 2:07is working. And you know, I was working
59. 2:09for one of the client and you know, let
60. 2:11me show you any other error which Google
61. 2:13team pointed around for that particular
62. 2:15one. Just showing you an as an example.
63. 2:17Okay.
64. 2:18Now, this is for another client. How
65. 2:20However, I'm just showing you that they
66. 2:22say that the address on your website and
67. 2:24the address in merchant center. It's
68. 2:25almost the same, but small issues, you
69. 2:27know. You can see that why
70. 2:30it's causing issues. You can see how
71. 2:32factors Google are looking around. This
72. 2:34is a small factor. Okay, that is for
73. 2:35another client. Just sharing with you an
74. 2:37example. Now, people are asking what
75. 2:40is your checklist or what How do you,
76. 2:43you know, examine the account for issues
77. 2:45for Google Merchant Center suspension?
78. 2:47So, I'm going to show you our Google
79. 2:49Merchant Center suspension checklist.
80. 2:50This is the checklist which we use and
81. 2:52we have so far, you know, divided 200
82. 2:55plus checklist, you know, which we use
83. 2:57to ensure the compliance. Now,
84. 3:00that was 160 steps, you know, a year
85. 3:02ago, but now it's 200 steps. So, which
86. 3:05we use for to ensure that your Google
87. 3:07Merchant Center accounts remains keeps
88. 3:10on working. So, I think that is an
89. 3:12important aspect, social profile, brand
90. 3:15consistency, Merchant Center domain, so
91. 3:17HTTPS, SSL certificate, robots.txt
92. 3:20access robots.txt file. Sometimes people
93. 3:22have issues with the robots.txt file. So
94. 3:25many issues, you know, clocking, user
95. 3:27agent, so which we use. And now,
96. 3:29the bad thing is that my team has to go
97. 3:32through the several times the same
98. 3:34report auditing again and again, you
99. 3:36know, what we happens is once we do an
100. 3:38audit, another day, another error come
101. 3:40over there. So, I'm going to randomly
102. 3:42show you the important aspects, you
103. 3:44know, which we use for that. Okay.
104. 3:46Uh so, I'm going to make my so small so
105. 3:49you can see the issues more clearly. So,
106. 3:51this is one of the compliance and
107. 3:53content fix implementation issue. Now,
108. 3:55the
109. 3:56issue the compliance has been done and
110. 3:58the issues are resolved. See around on
111. 4:00this product description is this. So, as
112. 4:02you can see, we removed the incorrect uh
113. 4:05another error over there replaced with
114. 4:07correct trash over description. Uh
115. 4:09another error. So, issues are being
116. 4:12sorted around. So, you can get the the
117. 4:14description issue. So, you you know that
118. 4:15even the description needs to be unique.
119. 4:17So, I'm just sharing with you how much
120. 4:19small errors, you know, come into the
121. 4:20mind. Another day, another error. Uh
122. 4:23collection page, policy page, about us
123. 4:25page, you know,
124. 4:27uh corrections were done.
125. 4:29And so many times, so many things has
126. 4:31been done. You know, the contact us page
127. 4:32is being sorted around.
128. 4:34Uh performance max up. You can see that
129. 4:36even the website speed is an important
130. 4:38factor and people just overview and this
131. 4:41was needed to be sorted.
132. 4:44>> [cough]
133. 4:45[clears throat]
134. 4:46>> Sorry for this.
135. 4:48And it
136. 4:50another
137. 4:52uh implementation checklist over there.
138. 4:54You can see around over there.
139. 4:56Google Pay formatted as bullet point
140. 4:57with other payment methods. So, it's a
141. 4:59small error,
142. 5:00but you know that that the Google Pay
143. 5:02method was formatted as bullet point.
144. 5:05So, that was sorted.
145. 5:07Uh duplicate company information block
146. 5:09was removed. Contact us their loop link,
147. 5:12you know, a wrong link was over there
148. 5:14for the contact us page. Response
149. 5:16timelines updated by category.
150. 5:18Sometimes you have different response
151. 5:20for different category, so that needs an
152. 5:22update. Uh
153. 5:24Google Maps embed with added with
154. 5:26business address. Navigation address
155. 5:28settings. Collections admin, small to
156. 5:30small the punctuation facts. You can see
157. 5:32around over there. The small errors, the
158. 5:34small fixes, the small errors, the small
159. 5:36fixes over there. Robots.txt is
160. 5:38accessible in incognito window. See
161. 5:40around on this.
162. 5:42See how the small issues have been
163. 5:44solved. And now, you know, that the
164. 5:46product schema was also passed through.
165. 5:48The schema also helps you in SEO
166. 5:50optimization. So, we are actually
167. 5:51helping you with SEO optimization as
168. 5:53well. So, you can see that product
169. 5:55schema was passed with digital testers
170. 5:57on the search console. And not this is
171. 5:59the only report I'm going to show you,
172. 6:01or even though I'm just showing sharing
173. 6:03with you just an example, but we did a
174. 6:05lot.
175. 6:05This is another Google search console
176. 6:07report. You can see around over this,
177. 6:09you know, when we were trying to
178. 6:10struggle on the Azure error, the sitemap
179. 6:12was updating, uh need to be updated. Uh
180. 6:15we provided that as well to the Google.
181. 6:19And this is a another communication, you
182. 6:21know, done because multiple team members
183. 6:23were involved, multiple team members
184. 6:24were discussing, you know, with the
185. 6:25Google regarding the issues. And you
186. 6:27know, this is the whole emails, you
187. 6:28know, detailed need to be sent by the to
188. 6:30the Google team regarding the
189. 6:31restoration. Another day, another mail
190. 6:34over there, another detailed chat with
191. 6:36the team.
192. 6:37Uh
193. 6:39And if you want to see our full audits,
194. 6:41you know, this is kind of audits, you
195. 6:42know, which Now we were doing around You
196. 6:45can see the free shipping message is
197. 6:46still inconsistent. The homepage says
198. 6:48free shipping available, free shipping
199. 6:49and no search suggestions. All orders
200. 6:51comes with free shipping, but the fact
201. 6:52and shipping policy says shipping fees
202. 6:54vary per brand and size and destination
203. 6:56are calculated at checkout. So, you can
204. 6:57see there is a conflict over there as
205. 6:58well. And now that you also need to
206. 7:01check on your social media page and also
207. 7:03need to verify your account with this as
208. 7:05well.
209. 7:07So, see around over there. Now, the
210. 7:08placeholders are another issue. I don't
211. 7:10know why, but placeholders are an issue
212. 7:12why, you know, uh
213. 7:14cross-check section. See around over
214. 7:16there. Done cross-check. So, multiple
215. 7:18times broken links can be an issue.
216. 7:20Another day, another issue. So, I'm just
217. 7:22sharing with you the important things
218. 7:23over there because, you know, I want you
219. 7:25to just focus. Okay, see around. Wrong
220. 7:28product description. For other product,
221. 7:30you are using other product description.
222. 7:31So, you can see this is another issue.
223. 7:34Uh
224. 7:35See around over this. See this.
225. 7:39You know, I'm just sharing with you the
226. 7:40important things, you know, the errors
227. 7:41on this. So, even we designed their own
228. 7:43about us and contact us which we had to
229. 7:44design the client's own about us,
230. 7:46contact us page, other pages to get it
231. 7:48approved.
232. 7:50Another over the way implementation
233. 7:52report over there, warranty policy
234. 7:53table, price match policy, refund
235. 7:55calculations, damage item return
236. 7:56procedure, uh small to small things
237. 7:59copied, battery line and power tags. You
238. 8:00can see see small things, small things
239. 8:02needed an upgrade. So, there were a lot
240. 8:04of things, you know, which were being
241. 8:06done.
242. 8:07Contact us form form submitted form
243. 8:10submitted taken to this. You can see the
244. 8:12form submitted taken to this, social
245. 8:13media not found, home page not found,
246. 8:16and professional Uh see around over
247. 8:18there the logo has an issue. If the logo
248. 8:20is not unanimous, when you try to add
249. 8:22multiple products, you know, sometimes
250. 8:24the issue can You want to see me bigger
251. 8:25like this, okay? This looks interesting,
252. 8:27okay, yeah.
253. 8:29So, look around on this, you know, email
254. 8:30verifier was used for a tool, dead links
255. 8:33were also used. Who is your domain, your
256. 8:35privacy, all these things were need to
257. 8:37be verified for this. Speed needs to
258. 8:40needs an optimization. Reseller
259. 8:41certificates were not found. Image
260. 8:42plagiarism was over there. So, not only
261. 8:44content plagiarism, but image plagiarism
262. 8:46plagiarism. But the business model
263. 8:47should be displayed or specified. Drop
264. 8:49shipping authorized dealer, robots.txt
265. 8:51was also optimized, as I told before.
266. 8:53Checkout page was optimized. The
267. 8:54Trustpilot profile was added for the
268. 8:57compliance and more trust.
269. 9:00Look around over there add facts
270. 9:01section, about us section, newsletter
271. 9:03placeholder was still over there, you
272. 9:05know, found. Uh
273. 9:06robots.txt was file was This was an old
274. 9:09file uh that needs an update with this.
275. 9:12Email verifier
276. 9:14You know, we were trying to check other
277. 9:16things as well. Footer needs an
278. 9:17optimization. So, you can see I'm just
279. 9:19ignoring this because I want you to just
280. 9:21go through this because it's not easy.
281. 9:23And you can see another day, another
282. 9:24audit. Now, this is an audit where we
283. 9:25discuss regarding the home page, contact
284. 9:28us, privacy, return, refund, terms and
285. 9:30conditions, shipping policy, ship terms
286. 9:31of service, shipping policy, cookie
287. 9:33policy, terms and conditions, privacy
288. 9:34policy, price match guarantee, payment
289. 9:35policy, disclaimer, do not sell my
290. 9:37information about this collection. Okay,
291. 9:39I think that this 70% part is on your
292. 9:42main page and policy pages and the 30%
293. 9:44part is on your product pages. If it's
294. 9:46200% then, why? Because the remaining
295. 9:48100% could be some part should be I will
296. 9:50allocate to social media, some part to
297. 9:52the my Google Merchant Center account,
298. 9:54some part to my own internal editing if
299. 9:57I'm using Shopify or other methods. You
300. 9:59can see around over this.
301. 10:02Uh
302. 10:02you know, it may go uh get boring, but
303. 10:04you know, you can see that you need to
304. 10:05follow this checklist. You know, the
305. 10:07final verdicts and you know, that this
306. 10:09was also cross-checked by my team. You
307. 10:10can see done or not. So, you can see we
308. 10:12verified the things as well.
309. 10:16And the cross-verification was also
310. 10:17being done. And after this, you know,
311. 10:18you need to update on the Google Search
312. 10:20Console as well with the changes you
313. 10:21have done on the website for the
314. 10:22compliance. That is also crucial role to
315. 10:25get you approved. The Contractor tools,
316. 10:27Google
317. 10:28Okay, now this is because the client is
318. 10:30now on our Google Ads panel as well. So,
319. 10:31the we have approved this. So, we are
320. 10:33just managing the Google Ads. Also, this
321. 10:35is a kind of Google Ads strategy which
322. 10:36we use, but I'm just ignoring it because
323. 10:38I'm showing right now the issues we have
324. 10:40on the Google Merchant Center account.
325. 10:42Not ready for review. Another day,
326. 10:43another audit. So, you can see around
327. 10:44over there. Uh so many things to be
328. 10:46sorted around. So, yeah, this is another
329. 10:48thing. Duplicate H1 products appear on
330. 10:51product page. So, you can see that even
331. 10:52this can
332. 10:54This are good to help you even this can
333. 10:55help you in optimizing SEO. So,
334. 10:58you're actually indirectly getting
335. 11:00benefit for your own self.
336. 11:04You can see another day, another audits
337. 11:06again, audits again. Business identity
338. 11:07found on the website. If it's same or
339. 11:09not. And that business identity should
340. 11:11reflect on social media and on the
341. 11:14Google Merchant Center account as well.
342. 11:16So, you can see the small to small
343. 11:17things are
344. 11:18need to be updated. And this is
345. 11:21another page on the website.
346. 11:27You can see around over this is our own
347. 11:29cross-checking on on
348. 11:32This is a Google support chart I'm just
349. 11:34showing with you.
350. 11:36Multiple audits were done. So, another
351. 11:38day, another Even these are, you know,
352. 11:39the main audits, you know, we had so
353. 11:41many things in our WhatsApp group, so
354. 11:42many things. Look around on this.
355. 11:49Look around on this one as well.
356. 11:52And
357. 11:55no sales tax wording is a GMC this so
358. 11:58you can see another day, another audit.
359. 12:00And another day, another better audit
360. 12:04for when we still had issues. And after
361. 12:06this, you know, once we sorted out all
362. 12:08of these issues, we finally discussed
363. 12:09with the Google and get it approved like
364. 12:12this. And I'm going to show you the live
365. 12:14as well. Uh
366. 12:17let me show you other images and then,
367. 12:18you know,
368. 12:19the live details of the accounts. You
369. 12:21can see
370. 12:22this is was another the requested review
371. 12:26uh was completed misrepresentation issue
372. 12:27with no issue no longer appear. Okay, I
373. 12:29want you to give you another important
374. 12:32aspect that uh you know, today is uh
375. 12:3613th October 2026 and we got it approved
376. 12:39on 9th September
377. 12:41uh uh 3rd September. So, I waited more
378. 12:43than a month before creating this video
379. 12:45because I wanted you to show that it's
380. 12:47keep on running or not. So, you can see
381. 12:48around over there. This is a review of
382. 12:50misrepre- review of misrepresentation
383. 12:52for the contractor tools is complete.
384. 12:54The Google Merchant Center the
385. 12:56requested review of misrepresentation
386. 12:58has been completed and the issue no
387. 13:00longer appears in your Merchant Center
388. 13:01account. You can see around. So, this is
389. 13:03another approved case study and I'm
390. 13:05going to show you the This is the
391. 13:06website I'm going to show you. This is
392. 13:08the email which we got. So, I wanted
393. 13:10you, you know, to see around over this.
394. 13:12And this is their Google Ads. You can
395. 13:15see because we are managing the Google
396. 13:16Ads. You can see
397. 13:18uh we are running the Google Ads for
398. 13:19them as well.
399. 13:21And now moving on this. And you can see
400. 13:22around I'm going to refresh it so you
401. 13:24can see yourself
402. 13:26that this is approved and uh
403. 13:30running.
404. 13:31So, yeah, this is approved and running.
405. 13:39And if I move on to the products section
406. 13:41over there,
407. 13:48so you can see it's now approved. Okay,
408. 13:50so it's because it's more than a month,
409. 13:52so which is why it's we are all we are
410. 13:54seeing is, you know, the approved. Had
411. 13:56it been less than a month, you may see
412. 13:57that red line as well. So, yeah, the
413. 13:59products are approved, you can see
414. 14:00yourself. Okay. If I move on to the
415. 14:02needs attention piece to see if are
416. 14:04there any issues. There are no issues,
417. 14:06but if there is any set up and policy
418. 14:08issues, you know, I just wanted to show
419. 14:10you. It's a business address missing, so
420. 14:12you can see this is an ignorable thing,
421. 14:13but we need to add this for our own
422. 14:16purposes. So, so yeah, so yeah, this is
423. 14:18a successful case study for Google
424. 14:19Merchant Center misrepresentation. If
425. 14:21you and we have uh sorted this issue.
426. 14:23And if you want a uh service like this
427. 14:26for your website, our company name is
428. 14:28mentioned in the description of this
429. 14:29video, and you can find our website
430. 14:31through it. Our company name is
431. 14:32doubleaarswebs.com.
432. 14:34We are Google Partner company, and you
433. 14:36can even uh match with face with it as
434. 14:38well. Also, yeah, if you need our
435. 14:40services, you are more than welcome to
436. 14:41hire us through the link in the
437. 14:42description. Thank you for watching, and
438. 14:44we look forward working with you. We
439. 14:45offer a lot of services including GMC,
440. 14:47Google Ads suspension, and GMC ad
441. 14:49management, GPP management, and a a lot
442. 14:51more services. So, so visit us. Thank
443. 14:54you for watching. Take care, and
444. 14:55bye-bye.