How to Find Your Target Audience in 2025 6 Step Framework + Free Templates — Transcript

Full transcript

1. 0:00You know that your product or service  is great. You know it helps people,
2. 0:04but your content's not landing. Your ads  aren't converting. Your DMs are dry. The
3. 0:09problem usually isn't your offer. It's that  you haven't nailed who you're talking to,
4. 0:13where they're spending their time, or how  to actually reach them. So, in this video,
5. 0:17we're going to piece that puzzle together step by  step. We'll map out how to discover the who, what,
6. 0:22where, when, and why of your target audience so  you know how to connect with them in a way that
7. 0:27really builds trust. I'm going to show you how  you can figure this out manually or get a little
8. 0:32help from AI to speed things up. Either way,  by the end of this video, you will have a full
9. 0:36target audience profile that you can use across  your content, campaigns, and offer strategy.
10. 0:42Fortunately for us, HubSpot has created an  amazing free template to help map out and
11. 0:47keep track of your audience. I'll be showing you  how to fill it in throughout the video, so grab
12. 0:51it now for free. The link is in the description.  Let's piece your target persona together. Before
13. 1:00[Music] you can figure out who you're talking  to, you need to get really clear on what you're
14. 1:06actually offering them and why it matters. I'm  not talking about your offer on the surface.
15. 1:11I'm talking about the real transformation  that you're offering. So, for example, me,
16. 1:16I don't just teach YouTube and podcast strategy.  I help small business owners show up online with
17. 1:21video easily to build trust and turn content  into consistent leads without becoming full-time
18. 1:27content creators. See the difference? One  is a service and the other is a solution
19. 1:33to someone's actual problem with a what, why,  and how. So, let's do yours. First, I'm going
20. 1:38to show you how to do it by yourself and then  we'll get a little help from the robots. [Music]
21. 1:46To do it yourself, grab a pen, open a notion  document, a Google doc, notes on your phone,
22. 1:51whatever you use to brain dump. Start by writing  down four things. One, what product or service
23. 1:56do you offer? Two, what's the transformation  it creates? Think saves time, reduces stress,
24. 2:02increases revenue, builds confidence. Three,  what values are likely most important to your
25. 2:08audience? Now, I don't mean features, I mean  vibes. The why behind someone choosing you over
26. 2:15someone else? Think simplicity, affordability,  empowerment, sustainability, transparency,
27. 2:20you get it. And four, why are you doing this  work? What's your personal why behind the
28. 2:26brand? You don't need it to be perfect right  now. Just get it out. The clarity will come.
29. 2:32[Music] Now, let's get Google Gemini to help. This  is free. Just go to gemini.google.com. And here's
30. 2:40the prompt that you can use. Here's my business.  Insert your business description or website link.
31. 2:45What transformation am I really selling? And  how would you describe that in plain relatable
32. 2:50language that connects with my ideal audience?  [Music] Follow up with, "What values are most
33. 2:58likely important to my audience and which ones  should I emphasize to stand out from competitors?"
34. 3:04Seriously, Gemini is really good at cutting  through the fluff. I use it like a business coach
35. 3:09in my back pocket. Now, open your free HubSpot  audience segmentation spreadsheet. Remember,
36. 3:14it is linked in the description. Go to the  behavioral section and find product and service
37. 3:19values. Drop in the two to three core values  that best represent what your offer stands for
38. 3:24and how it builds trust. These values aren't just  feel-good words. They'll shape your messaging,
39. 3:29visuals, tone, and overall brand vibe. So,  this is where the magic starts. [Music]
40. 3:39If your target audience is anyone who needs this,  you don't have a strategy. You have a guessing
41. 3:44game. The truth is vague audiences lead to vague  content. And vague content doesn't convert. Let's
42. 3:51fix that. [Music] If you're doing it yourself,  it's time to go into detective mode. Go to Reddit,
43. 3:59Kora, or even Facebook groups and search for  topics related to your offer. For example,
44. 4:05I could search YouTube advice on Reddit  and I'll see all of these questions and
45. 4:09answers that I can now analyze. Now,  remember, you're not just lurking,
46. 4:13you're listening. Look for questions that come  up over and over again. The exact language people
47. 4:18use when they describe their pain points. Any  posts that say, "I wish there was something
48. 4:23that those are gold." Write down what you're  noticing. Common challenges, desires, worries,
49. 4:29anything that paints a picture of the  real human behind the screen. [Music]
50. 4:37Now, if you already did your what and why prompt  with Google Gemini, type this in the same Gemini
51. 4:43thread. Who are the top three types of people  most likely searching for this solution? What
52. 4:48do they care about and what do they struggle  with? Boom. You're going to get a breakdown of
53. 4:52personas that you can build from. Get even  deeper by asking follow-up questions like,
54. 4:58"What motivates this person to take action?" or  what kind of content would resonate the most with
55. 5:03them. To keep track of all this information, open  up your HubSpot audience segmentation spreadsheet.
56. 5:08In the demographics section, fill in things  like age range, gender, income, and education if
57. 5:13relevant. And then you'll move into psychoraphics.  This is the fun stuff. What do they value? What do
58. 5:19they fear? What's driving their decisions? Okay,  we've identified who they are. Now, let's figure
59. 5:24out where they hang out and when they're the  most likely to say yes to your offer. [Music]
60. 5:33Knowing who your audience is isn't enough.  You need to know where they scroll,
61. 5:37what city they're in, and when they're the most  likely to say, "Yeah, this is exactly what I need
62. 5:41right now." This section is about uncovering  three things. Where they spend time online,
63. 5:47what's going on in their life when they're  searching for help, and the realworld places
64. 5:51like cities, countries, and communities that  they live and work in. Let's break it down.
65. 5:59To figure out where your target audience hangs  out online, start with competitors. Check out
66. 6:04who's commenting on their Instagram, their  YouTube, their Tik Toks. What kind of people
67. 6:08are engaging? Then look at your own analytics.  YouTube, Instagram, Facebook, LinkedIn,
68. 6:14even Google Analytics. This way, you can figure  out what platforms they are the most active on.
69. 6:19To discover when they're ready to buy, think  about key life or business moments that push
70. 6:24them towards action. Are they launching  something, scaling, dealing with burnout,
71. 6:29hiring a new team member, doom scrolling at  night? Finally, you want to understand where
72. 6:34they are in the world. Look at your analytics for  top cities or countries. Think about language,
73. 6:39time zones, or cultural events that may affect  how and when they interact with your content or
74. 6:44offers. If you want some help, open up your Google  Gemini thread and say, "Based on this persona,
75. 6:49where do they spend time online? What platforms  do they trust? and what times or events trigger
76. 6:54their need for this solution. Also include  likely geographic regions, countries,
77. 6:59or cities where this audience is concentrated. Let  Gemini do the heavy lifting and then layer in what
78. 7:04you already know from your audience or community.  Jump back into your HubSpot audience segmentation
79. 7:09template and fill in technographics. Here you'll  include what platforms they're using, what tools
80. 7:15they trust, where they scroll and search, and  geographics. So, cities, countries, languages,
81. 7:21time zones, anything that affects when and how  they might interact with you. You've got a full
82. 7:27picture now. Who they are, what they care about,  where they scroll, and when they're ready to take
83. 7:32action. Final puzzle piece coming up now. How to  speak their language and build real trust. [Music]
84. 7:44To connect with your audience, you have to sound  like someone they trust. Someone who gets them,
85. 7:49their bestie, if you will. It's not just about  what you say. It's about how you say it. Let's
86. 7:55talk about how to use everything we've gathered so  far to speak their language in a way that builds
87. 7:59real connection. [Music] Here's how to do it  manually. Go back to the research you did on
88. 8:07Reddit, Kora, YouTube comments, wherever  people are talking. What exact phrases,
89. 8:12metaphors, or questions do they use? Skim reviews  or testimonials from your niche on a website like
90. 8:18Trustpilot. What's the emotional language that  people use when they describe their problems
91. 8:22or wins? Practice rewriting your homepage,  Instagram bio, or sales pitch using their words,
92. 8:28not yours. Even swapping one or two phrases  can make your message land way better.
93. 8:38If you've filled out the HubSpot sheet or you  have your research saved, you can paste that
94. 8:43Google Sheet link or your brainstorming document  right into Gemini, just make sure that it's set to
95. 8:49anyone with the link can view. Or if you've  been chatting with Gemini this whole time,
96. 8:53just say based on this persona and their  challenges, what tone, phrases, or messaging
97. 8:59would feel natural and trustworthy to them?  Give me examples of headlines, Instagram bios,
98. 9:04video hooks, and email subject lines that would  stop them midscroll. [Music] You can even upload
99. 9:13a sales page, landing page, or website and ask  Gemini, can you rewrite this using the tone and
100. 9:18language that would resonate with this audience?  It's like having a brand voice editor on standby.
101. 9:28[Music] All right, now you've got all  the puzzle pieces, but let's talk about
102. 9:32implementation because this shouldn't just  live in a spreadsheet. For my AI lovers,
103. 9:37open up Google Gemini and say,  "Create a Google Doc summarizing
104. 9:40the key details of my target audience based  on everything we've discussed." [Music]
105. 9:51From there, name the chat something like your  brand name, audience persona, so you can reuse
106. 9:56it. You can now ask it to write things in  your audience's tone, like YouTube titles
107. 10:01and video scripts, website headers and product  descriptions, ad copy and email subject lines,
108. 10:07even your Instagram bio. It's like giving Gemini  a cheat sheet for your brand voice. If you're
109. 10:12doing this manually, use your gut. Anytime you're  about to write or say something for your brand,
110. 10:18pause and ask, "If my ideal customer overheard  this at a coffee shop, would they lean in or
111. 10:24tune out?" That one question will instantly make  your messaging tighter, more human, and way more
112. 10:30effective. Your audience isn't a mystery. You  just need a better system for finding them,
113. 10:35listening to them, and talking to them. So, grab  the free segmentation template linked below.
114. 10:40This is what I use on every single project to  get clear on who I'm talking to and how to reach
115. 10:45them. Then comment below and drop a blurb about  your target audience and I'll see if it needs
116. 10:49any tweaking or additional information. If this  video helped you out, hit that like button and
117. 10:54subscribe for more weekly videos designed to  help make your marketing more accessible. If
118. 10:58you haven't already watched my chat GBT prompts  for business video, I'm going to link it at the
119. 11:03end of this video. You can use any of the prompts  in it in Google Gemini as well to help implement
120. 11:08AI into your marketing efforts. Thanks so much  for hanging out with me. My name is Bridget Oor.
121. 11:13Feel free to connect with me online and I'll see  you next week. Bye. [Music] [Applause] [Music]