How To Find Winning Amazon FBA Products In 2026 — Transcript

Full transcript

1. 0:00If you're struggling to find your first
2. 0:01product to sell on Amazon, this is the
3. 0:03only video you need to watch. In this
4. 0:05video, I'm going to show you the exact
5. 0:07method I used to find my first
6. 0:09profitable product and the same
7. 0:11framework that hundreds of my students
8. 0:13have used to find products that's
9. 0:15generated tens if not hundreds of
10. 0:17thousands of dollars. But before we
11. 0:18start, you need to understand something.
12. 0:20There are two completely [music]
13. 0:21different types of products that you can
14. 0:23sell on Amazon. And choosing the wrong
15. 0:24one based on your budget is why most
16. 0:27beginners fail. The first one is a
17. 0:28wholesale product. These are brand name
18. 0:30products that you can buy in bulk either
19. 0:32directly from the brand or you can buy
20. 0:34from authorized suppliers and then you
21. 0:36can resell them on Amazon. Second is
22. 0:38your own branded product. For example, I
23. 0:40can go on Alibaba, find a supplier who
24. 0:43sells these creatine tablets and then I
25. 0:46can just put my packaging or my brand on
26. 0:49it and now this is going to be sold
27. 0:51under my own brand name. If you're
28. 0:52starting with just around £1,000 to
29. 0:542,000, I recommend you start with
30. 0:56wholesale. And if you have around 3
31. 0:58to5,000, that's when you go into
32. 1:00launching your own branded product. But
33. 1:02don't go in the private label route
34. 1:04where you're going to focus on changing
35. 1:06the ingredient in the creatine or make
36. 1:08the texture of the supplement better
37. 1:10because that's when it will cost you5
38. 1:12to£10,000 as you're going to go more
39. 1:14[music] in the private label route. What
40. 1:15you can do is something called white
41. 1:17labeling where you just take the exact
42. 1:18same product from Alibaba, add your
43. 1:20differentiation mechanism and [music]
44. 1:21your own branded uh logo on it and there
45. 1:23you have it. That's what I would
46. 1:25recommend if you have 3 to 5K. Now, in
47. 1:26this video, I'm going to show you how to
48. 1:28find both of these products step by
49. 1:30step. I'll start by showing you
50. 1:31wholesale product research, but if you
51. 1:32want to skip directly to finding white
52. 1:34label products, then you can skip here.
53. 1:36But I recommend you watch the entire
54. 1:38video so you learn both of these ways
55. 1:39and then you can choose which one's the
56. 1:41best for you. And a quick side note, if
57. 1:42you want to work onetoone with me and my
58. 1:44team to help you build a profitable
59. 1:46Amazon business, then you can apply for
60. 1:47one-on-one coaching using the first link
61. 1:49in the description. Now, let's get into
62. 1:50this. All right. So, unlike other
63. 1:52product research YouTube videos where
64. 1:53they go directly into showing you how to
65. 1:55find wholesale products using this
66. 1:57method, that method, I'm going to give
67. 1:59you my three-step checklist that you
68. 2:01must use and understand before you even
69. 2:04go and do product research. Because you
70. 2:06won't know what to look for in a product
71. 2:08if you don't have a checklist. The
72. 2:10reason why most my students see success
73. 2:12is because I provide them a checklist to
74. 2:14follow before they go to product
75. 2:15research. So, I'm going to tell you what
76. 2:17this checklist is, and then I'm going to
77. 2:18show you practically how to apply this
78. 2:20checklist on a product, and then I'll
79. 2:22show you a method that you can use to
80. 2:24start finding more of these products.
81. 2:25So, this is a three-step checklist.
82. 2:27First, the bestselling rank of a product
83. 2:29should be below 100,000.
84. 2:31The less the bestselling rank, the more
85. 2:33the product sells. If it's anywhere more
86. 2:35than 100,000, then it just means that
87. 2:37the product does not move as fast and
88. 2:38it's not worth you selling that product.
89. 2:40Second is that the minimum return on
90. 2:42investment ROI should be more than 30%.
91. 2:46This basically means is that for every
92. 2:48dollar you spend, you want to make 30p
93. 2:50more. So you want to make a $130 back in
94. 2:53total so that it's worth your time and
95. 2:56effort. In wholesale, we don't usually
96. 2:58look at profit margins. We focus mainly
97. 3:00on ROI because we're playing the volume
98. 3:02game. And talking about volume, if the
99. 3:05product is selling two, three, four,
100. 3:075,000 times a month, then you can go to
101. 3:09as low as 20% return on investment as
102. 3:11well because even that is much more
103. 3:13better than most high street banks that
104. 3:16give you like 0.5% ROI on your savings
105. 3:18account. And the last check is that
106. 3:20Amazon should not be selling on that
107. 3:22listing. If Amazon's on it, you'll most
108. 3:24likely lose money on that product
109. 3:26because when you try and compete with
110. 3:27Amazon, you will most likely never be
111. 3:29able to. The reason why is because
112. 3:31Amazon buys the product in such bulk
113. 3:33amount that they can get the cost per
114. 3:35unit so much lower than you. Now, if
115. 3:38these three things which I'm just
116. 3:39mentioning to you sounds so weird and
117. 3:41you're like, I have no idea what you're
118. 3:42talking about. Don't worry, at the end
119. 3:44of the video or by the end of the video,
120. 3:45you will know exactly what all of this
121. 3:47is. So, now let's jump on the laptop and
122. 3:49I'll show you how to do these three
123. 3:50checks on a product so you can start
124. 3:52doing that. All right. So, as you can
125. 3:53see on the screen, this is a listing on
126. 3:55Amazon for this head and shoulder argan
127. 3:58oil shampoo. And the first check that
128. 4:00we're going to do on this product is
129. 4:02make sure that it has a bestselling rank
130. 4:04below 100,000. So in order to check
131. 4:06that, I'm going to just scroll down, go
132. 4:07right at the bottom, and then go under,
133. 4:09not even go under details, go under item
134. 4:12details, and right here, as you can see,
135. 4:13bestselling rank for this product is
136. 4:155,340.
137. 4:17This literally tells me that this
138. 4:18product does sell well. Obviously,
139. 4:20Amazon now has this feature where it
140. 4:22tells you that this product is being
141. 4:24sold over 300 times in the past month.
142. 4:26So that also gives me a good indication.
143. 4:27But sometimes if this is showing you 50
144. 4:30and the BSR is below 25,000, then it's
145. 4:34therefore selling a bit more than 50
146. 4:35units a month. The second check is the
147. 4:37product should make more than 30% ROI.
148. 4:39Now before I show you how to exactly
149. 4:41calculate that, we'll just do the third
150. 4:43check because it's going to be a lot
151. 4:44more quicker is that we want to make
152. 4:46sure if Amazon is selling on this
153. 4:48product or not. And in order to do that,
154. 4:50we go right here and here. We want to
155. 4:52see if sold by is Amazon then Amazon is
156. 4:56selling this. If sold by was Amazon
157. 4:58warehouse then that's fine because
158. 5:00Amazon warehouse is Amazon's um kind of
159. 5:03warehouse where they sell used items
160. 5:05which is fine but this is Amazon
161. 5:07themselves selling it and you can see
162. 5:09the difference. They're selling at 1888
163. 5:11and the next cheapest uh seller is
164. 5:14selling for £25. So you can see the huge
165. 5:16gap like you can almost they cheaper by
166. 5:19£5 almost. So, it's no point of
167. 5:21competing with them. But hypothetically,
168. 5:23let's say they were not selling on this
169. 5:24listing and it's below 100,000 BSR, then
170. 5:27the ROI, we want to make sure the return
171. 5:29on investment on this product is at
172. 5:31least 30%. So, the formula for ROI is
173. 5:34profit over cost of goods multiply by
174. 5:36100. So, let's say if this product, if
175. 5:39we are going to just go Google and write
176. 5:41FBA calculator. So, in order to
177. 5:42calculate the profit, I'm going to go on
178. 5:44Google and I'm going to type in the asin
179. 5:46of this product, which I can grab you
180. 5:47from here or I can just scroll down and
181. 5:49I can see in item details. I can see the
182. 5:51asin right here and I'm going to just
183. 5:53search. And right here, I'm going to
184. 5:54just focus on this, not your fulfillment
185. 5:56because I'm not doing FBM. I'll be doing
186. 5:58FBA. So, here is going to break down how
187. 6:01much I'm going to sell this product for.
188. 6:02Let's say I'm selling for $189, 1888.
189. 6:05These are my Amazon fees. And I'm going
190. 6:07to remove the VAT because when you're
191. 6:08just getting started, you are not VAT
192. 6:10registered. So, we're not paying that
193. 6:11bad. And [music] I'm going to just add
194. 6:13my cost of goods. So let's say my cost
195. 6:14of goods for this item is £10. So my net
196. 6:18profit is actually I don't know why I
197. 6:20clicked there. My net profit is actually
198. 6:21£401.
199. 6:23So all I'm now going to do is open
200. 6:26calculator. And I'm going to do £4 which
201. 6:29is my profit divided by £10 which is my
202. 6:32cost of goods. Multiply that by 100 and
203. 6:35let's see what the answer is. That's 40%
204. 6:37which is at Sorry for the background
205. 6:39noise. These garages next door are just
206. 6:41loud. But my my return on investment for
207. 6:43this product is 40%. So that tells me
208. 6:46that this product passes my three
209. 6:47checks, which means this product is 100%
210. 6:50going to sell. Now obviously this ROI
211. 6:52check you can only do once you've
212. 6:55actually got the cost from the supplier.
213. 6:57And so when you're doing your research,
214. 6:58you're only doing your first two checks,
215. 7:00BSR and it's not sold by Amazon. And
216. 7:02ideally, [music] it's not private label
217. 7:04as well, meaning the listing should have
218. 7:06more than three different sellers
219. 7:08selling this. So this is not a private
220. 7:09label product because I can see there is
221. 7:11Amazon then there is smart mart then
222. 7:13there is SHL then there is um OGM
223. 7:17distribution. So it tells me that there
224. 7:19are more than three sellers. [music] So
225. 7:21if if this passes the checks then
226. 7:23obviously I'm going to start looking for
227. 7:24a supplier which is the next part. So
228. 7:26how do you find suppliers for this
229. 7:27product? Well I would just copy this
230. 7:29name of the product add it to Google and
231. 7:31type in wholesale UK. Now, I'm going to
232. 7:34get a list of 1, two, three, four, five.
233. 7:38I've got a ton of suppliers selling this
234. 7:41exact same product in wholesale prices.
235. 7:43So, now I'm going to reach out to them
236. 7:44and get the [music] price. Once I know
237. 7:46the price, then I can check my ROI. If
238. 7:48it matches my ROI, I do a test shipment
239. 7:50and then I have got a product that is
240. 7:52definitely going to sell or 99% of the
241. 7:54times. So, the big question now is
242. 7:56Chads, how do I find more of these
243. 7:57products? Well, one of the many ways you
244. 8:00can do this is by going to Amazon's best
245. 8:03sellers. Amazon literally tells you on
246. 8:05the best sellers tab right here on what
247. 8:07products are selling the best on Amazon.
248. 8:09However, a lot of people make the same
249. 8:11mistake and they go on the first few
250. 8:13pages on bestsellers and they're like,
251. 8:15"Ah, everything I find Amazon is on it.
252. 8:18It's private label. It's [music] way too
253. 8:20much competition." Well, obviously cuz
254. 8:22everyone's looking in the same place. So
255. 8:24what you want to do is you want to go on
256. 8:26a department or category [music] that
257. 8:29you want to choose. By the way, a lot of
258. 8:30people also have a question but for
259. 8:32wholesale category which is the best
260. 8:33category anything that sells is a good
261. 8:35category on in wholesale Amazon. There
262. 8:37is no specific category that you should
263. 8:38focus on. So let's say I go to health
264. 8:40and personal care. Now rather than
265. 8:42looking here I'm going to go even
266. 8:43deeper. So I'm going to go into
267. 8:44wellness. And then rather than looking
268. 8:46here I might even go to sona
269. 8:48accessories. And now here is what I'm
270. 8:50going to start looking and I'm going to
271. 8:51try and go through [music] each of these
272. 8:53listing and on each listing I'm going to
273. 8:55apply the two checks which is Amazon not
274. 8:58being on [music] the listing and it's
275. 8:59below 100,000 BSR and it's not private
276. 9:01label. And then once that's done, if
277. 9:03that passes the check, I'm going to make
278. 9:04a list of all of that and then I'm going
279. 9:06to [music] start sourcing. So that is
280. 9:07essentially how I went about finding my
281. 9:10first product. And I recommend my
282. 9:11students as well. Obviously, this is one
283. 9:13of the many ways I recommend my students
284. 9:15to find their first products. But as a
285. 9:17beginner, [music] this is the easiest
286. 9:18because you don't need any softwares,
287. 9:19you don't need any tools. Eventually,
288. 9:21you can invest in software and tools to
289. 9:23speed up the process, but at the start,
290. 9:24this is the perfect way to get started.
291. 9:26So, now let's move on to finding a white
292. 9:28label product. Now, unlike a wholesale
293. 9:29product, which I showed you how to do
294. 9:30without a software because it's really
295. 9:32simple in white label, I highly
296. 9:34recommend you get a software. Now, there
297. 9:36are many softwares out there. The one I
298. 9:38use is Helium 10. Again, I'm only
299. 9:40[music] using this because I use it
300. 9:42myself. And if you do want to use Helium
301. 9:4410 as well, then I do have a discount
302. 9:47code or like a discount link with I
303. 9:48think you get 20% or 30% discount. You
304. 9:51can use that link in the description.
305. 9:52But I'm going to show you exactly what
306. 9:54filters to use and how do you go about
307. 9:56analyzing if that's a good product that
308. 9:58you should go after or not. So, let's
309. 10:00jump on the laptop and let's do it. So,
310. 10:02as soon as you go on Helium, simply go
311. 10:03on product and go to blackbox. Blackbox
312. 10:05is basically where you can filter the
313. 10:08Amazon database or Amazon's product
314. 10:10database which Helium 10 has into the
315. 10:14types of products that you want to find.
316. 10:15And this database is updated I believe
317. 10:18weekly or daily. So that means that the
318. 10:20data we have here is fresh as well and
319. 10:22you're not spending so many hours on
320. 10:24Amazon trying to find a product that you
321. 10:26can sell as a valuable product. So
322. 10:28essentially the first thing we're going
323. 10:29to do is for actually we're going to
324. 10:31change this which is marketplace. So we
325. 10:33want to change this to UK. If you're in
326. 10:35the UK, if you want to sell in US,
327. 10:36[music] then choose US. But product
328. 10:39category, what's the best product
329. 10:40category for white label? Anything that
330. 10:42is not electronic, not glass or fragile
331. 10:47or books or uh computer accessories.
332. 10:50Anything that is not like that, it's a
333. 10:52good category. [music]
334. 10:53So I always recommend as a beginner
335. 10:56avoid electronics and fashion and
336. 10:58seasonal products like garden because
337. 11:01they will only sell at a certain period
338. 11:02of the [music] time or they will have a
339. 11:04really high refund rate. So essentially
340. 11:07what I'm going to do is I'm just going
341. 11:08to add uh the main ones which are baby
342. 11:10products, beauty, I would even add
343. 11:13automotive uh and then DIY products. I'm
344. 11:16going to add um grocery, health and
345. 11:18personal care, home and kitchen. Uh, not
346. 11:21lighting, not this. [music]
347. 11:23Pet supplies for sure. Uh, sports and
348. 11:25outdoor, yes, definitely. Stationary and
349. 11:27toys and games. These are the main
350. 11:29categories that I'm going to go look at
351. 11:30because any other categories is not
352. 11:32worth it, especially as a beginner. Then
353. 11:35number of sellers. This is important.
354. 11:36The max number of sellers I want on a
355. 11:38listing is three. The reason why is
356. 11:39because then this is going to be a
357. 11:40private label listing or white label
358. 11:42listing where there is [music] people
359. 11:44own these listings and it's not a
360. 11:45reselling listing where you have more
361. 11:47than three sellers. In terms of sale
362. 11:49price,
363. 11:51I always recommend if you're going to go
364. 11:53with the white label route, have
365. 11:55products or sell products at least
366. 11:57[music] priced 20 and above because then
367. 12:00when you run your PBC campaigns, you
368. 12:02will have a good a decent amount of
369. 12:04margin to play with. But if you're
370. 12:06starting with a low budget like below
371. 12:07£5,000, then yes, you can go to 15 or£10
372. 12:11range. But for this, I'm going to just
373. 12:12put minimum £20. I would even put $19.99
374. 12:15because then all those people who price
375. 12:17that 20 product for $ 1999, I can grab
376. 12:20them. And then review count. So this is
377. 12:22another important one. You want to find
378. 12:24products that are low supply but high
379. 12:27demand. And what are those type of
380. 12:29products? Those are products that have
381. 12:30less reviews but good amount of sales.
382. 12:32So for review, we're going to put
383. 12:33maximum as 300. And the ones that I'm
384. 12:35not adding anything to it, just ignore
385. 12:36it because I ignore it. But if you want
386. 12:38to add uh that specific number because
387. 12:41you are looking for a product in that
388. 12:42field, that specific range, do go ahead
389. 12:44and do that. But for as in sales, like
390. 12:47how many units I want this product to be
391. 12:49selling every single month, I can add I
392. 12:51want this to be doing at least 400 sales
393. 12:53a month or I would just say at least 500
394. 12:56sales a month. And then the last thing
395. 12:58is I'm going to just do shipping size.
396. 13:00I'm going to do small letter. Uh and
397. 13:03then I'm going to do standard parcel,
398. 13:04standard parcel, and small parcel. I I'm
399. 13:07not going on large oversized products
400. 13:10for a reason is because they will have
401. 13:12more um cost associated to it in
402. 13:14shipping for even for weight. I wouldn't
403. 13:17go more than 2 kg because it's going to
404. 13:19be really heavy. So when you're ordering
405. 13:21that product from China, it will also
406. 13:22cost a lot. But again, if you have the
407. 13:24budget, 100% you can do it. So uh for
408. 13:27LB, I think I have to even convert it.
409. 13:29What's 2 kg in lbs? That's around let's
410. 13:33just put 4 lb. And the last thing we're
411. 13:35going to do is change this to Amazon and
412. 13:38FBA because if it's if we select FBM
413. 13:41then we might even get products that are
414. 13:43hazmat and people ship from their own
415. 13:44warehouses. We don't want that. And
416. 13:46after that's done we'll simply go and
417. 13:48press search. Now what this will do is
418. 13:51it will go scrape the database that they
419. 13:54have helium 10 and it will give us
420. 13:56products that specifically match those
421. 13:58filters. And now these are potential
422. 14:01products that we can look into as white
423. 14:03label products. Now, obviously, not all
424. 14:04of these products are going to be great
425. 14:06products. That's the reason why you have
426. 14:07to go through it manually. But this
427. 14:09saves you so much time because now
428. 14:10you've got a list of products that are
429. 14:11potentially great white label products.
430. 14:13So, I'm going to go through it each one
431. 14:15of them. And then while I'm going
432. 14:16through it and I'm like, "Okay, cool. I
433. 14:17want to do some checks into this after."
434. 14:18So, I can just add to my list or I can
435. 14:21just say product ideas and then
436. 14:23eventually once I've gone through the
437. 14:24list, I can start going through each one
438. 14:25of them. But what we are essentially
439. 14:27looking for after let's say
440. 14:29hypothetically this is a product that uh
441. 14:31now I see that okay this is not an
442. 14:33electronic obviously this is an
443. 14:35electronic item but it's not an
444. 14:36electronic item and it's something that
445. 14:38I am therefore interested in maybe
446. 14:40adding a differentiation factor and go
447. 14:42for it now this is where things change
448. 14:44in white label compared to wholesale in
449. 14:46wholesale we're just focusing on one
450. 14:48individual product and see if it's
451. 14:50profitable but that's not what we're
452. 14:51doing white label in white label let's
453. 14:54say this is a product that we want to do
454. 14:55further research into because we believe
455. 14:57this is a great product because it's got
456. 14:59low reviews and [music] it's got high
457. 15:01decent amount of sales every single
458. 15:02month. So now what I'm going to do is
459. 15:04I'm going to check the main keyword. So
460. 15:06the main keyword of this is hand
461. 15:09blender. This is the main keyword,
462. 15:12right? And what I'm now going to do is
463. 15:14I'm going to search the main keyword
464. 15:16which is hand blender. And now I can see
465. 15:18the market for I'm going to actually
466. 15:21just go to all.
467. 15:23Now I can see the market for hand
468. 15:26blender. So in white label you're not
469. 15:28doing research on one product. You're
470. 15:30doing a re you're doing research on a
471. 15:31product market. So this is where a lot
472. 15:34of beginners fail. They start looking at
473. 15:36individual product like oh this product
474. 15:37is doing really well. I'm going to
475. 15:38launch the same product. But then the
476. 15:39market itself has no demand. So what we
477. 15:41want to do is now check by using Helium
478. 15:4410's X-ray tool or using the extension
479. 15:46is how big is the market, how
480. 15:48competitive is the market and what's the
481. 15:51kind of sales volume or average monthly
482. 15:53revenue for each seller in the market.
483. 15:55And what we're going to also do is hide
484. 15:57sponsored uh product results because we
485. 15:59don't want those to be counted. So now
486. 16:00all these products right here are in
487. 16:03hand hand blender and they're similar to
488. 16:05the product that we so as you can see if
489. 16:08the product does not look similar to the
490. 16:09ones that we have just seen you discard
491. 16:10it and get get it out. But here now I
492. 16:12can see the data the search volume for
493. 16:14hand blender is 25,000 which is [music]
494. 16:17really high. So that's great. There is
495. 16:19depth for search total market size is
496. 16:21also really good. Like the minimum I go
497. 16:23go for is 150,000. So this is also good.
498. 16:26Average revenue. This is also amazing
499. 16:28because because the average revenue per
500. 16:29seller is around 38,000 which is really
501. 16:32really nice and the average price point
502. 16:34is also great because it's 30. Anything
503. 16:36above 20 as I've already mentioned is
504. 16:38great. The one thing that's is not good
505. 16:40is the average reviews. This market is
506. 16:43great but is highly competitive because
507. 16:45as you can see is 3,000 average reviews.
508. 16:49Meaning across all these sellers that
509. 16:51[music] when they average it out it's
510. 16:52around 3,400 reviews which means the
511. 16:55market is therefore therefore highly
512. 16:57competitive. If I had a lot of money I
513. 16:59would still go into the market because I
514. 17:01will have more money to spend in ads and
515. 17:03then I can eventually take a small share
516. 17:05of the market. The other thing I would
517. 17:06still also check is if one brand is
518. 17:09taking 50% of the market share or almost
519. 17:11most of the market share then that's a
520. 17:13bad idea. So I can see Bonso, Bonsson
521. 17:16Kitchen, Bonsen Kitchen and Russell
522. 17:18Hobbs are basically and Bosch are
523. 17:20basically taking majority of the market.
524. 17:22So [music] it's not a marketplace where
525. 17:24you want to go compete with these big pe
526. 17:25big brands because they already have the
527. 17:28reviews. They already have the money to
528. 17:30spend and beat you easily. Now
529. 17:32hypothetically if this was below 500
530. 17:34reviews then I would be like cool this
531. 17:36is a perfect product and [music] then I
532. 17:38would start working on my
533. 17:39differentiation mechanism. meaning how
534. 17:40can I make the product listing or the
535. 17:42product slightly different from everyone
536. 17:44else and I can stand out. That's where
537. 17:46the core part of white labeling is.
538. 17:48That's what most of my students focus on
539. 17:50which is the reason why they're able to
540. 17:51get the results that they get. But the
541. 17:52next step for this white label product
542. 17:54would be is I would head over to Ali
543. 17:56Alibaba.
544. 17:58And I would simply find write in the
545. 18:00product name which is hand blender. And
546. 18:03now here I will have a list of suppliers
547. 18:06that [music] actually have this product.
548. 18:08And then I can contact at least as many
549. 18:10as I can like 5 to 10 and get a quote
550. 18:12from all of them. And then the ones that
551. 18:14are actually responding the quickest and
552. 18:17has a reasonable price, I'll order
553. 18:18samples from them. and then the one that
554. 18:19I like the most, I'll then go ahead and
555. 18:21order a test batch from them. So, that's
556. 18:23how you find a wholesale product or a
557. 18:25white label product. I hope you found
558. 18:27this video useful. If you do want to
559. 18:28start your wholesale journey step by
560. 18:30step, then you can go check out this
561. 18:31video here. If you want one-on-one
562. 18:33coaching, link is in the description.
563. 18:34But I hope you found this video useful.
564. 18:36Take care and I'll see you in the next
565. 18:37one. Peace.