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how to EDIT a killer youtube video (to blow up your channel) — Transcript

by Aprilynne Alter · 4,635 words · 681 segments · language en · Watch on YouTube

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0:00this is how to edit a killer YouTube
0:01video to blow up your Channel watch
0:03closely because even the best script
0:05with most stunning footage can be ruined
0:07with a bad edit but what exactly makes a
0:10good YouTube edit what do the top
0:11YouTube editors know that we don't to
0:14find out I spent the last 42 days
0:16pouring over interviews listening to
0:18talks and analyzing timelines to the
0:20most successful creators in the world
0:22131 pages of notes later I realized that
0:25great YouTube edits aren't about fancy
0:27effects or expensive software the best
0:30best YouTube edits regardless of nature
0:32or video type follow a five-part formula
0:35and it all starts with an understanding
0:37of who the edit is for you see there's a
0:40common misconception that good editing
0:43means fast editing it's no secret that
0:45some of the biggest YouTubers on the
0:47platform make Fast Cuts so naturally we
0:50assume that in order to make a video
0:52that people will actually watch all the
0:53way through we need to do the same but
0:56in making this assumption we neglect the
0:59single most critical component of any
1:01edit and in a recent interview prolific
1:04YouTube strategist Patty Galloway
1:06confirmed the exact same thing so I
1:08would say my advice generally for a
1:10young editor is to really understand who
1:11you're editing for that's I think that's
1:13the first and foremost thing a video
1:14edited for the wrong audience can be
1:16jarring at best and flat out unwatchable
1:19at worst even if every technical detail
1:22is perfect take Mr Beast for example his
1:26primarily young male audience expects
1:28fast-paced videos packed with non-stop
1:31dopamine hits so as editing reflects
1:33that but imagine if he applied that same
1:36editing style to an educational video
1:38about early retirement it would Clash
1:40completely with the older audience's
1:42expectations for clarity and
1:44trustworthiness if your editing choices
1:47don't align with who your audience is
1:49what they want and what they expect it
1:51doesn't matter how clean your cuts are
1:53or how beautiful your transitions they
1:55won't watch your video won't blow up and
1:58your channel won't blow up So to avoid
2:01pouring countless hours into an edit
2:03that's doomed to fail from the very
2:04first cut it's worth taking the time to
2:07deeply understand who you're editing for
2:10first after you're 90% confident you
2:12have a good idea of your audience's
2:14wants and needs you're ready to move on
2:16to part two of the formula to make a
2:18killer YouTube edit to blow up your
2:19channel building your story We tend to
2:22think of editing as the process of
2:24making a video look and feel good and in
2:27a way that's true but in all of my
2:29research to prepare for this video
2:31there's one word that kept coming up
2:34again and again story story story story
2:37story story and while the idea of story
2:40or storytelling may seem like a buzz
2:42word that's only relevant if you're
2:43writing a book about Hobbits or dragons
2:46it actually applies to every YouTube
2:49video out there from a high stakes
2:50challenge to a cinematic Vlog to even a
2:53technical tutorial because at its core
2:56every story can be broken down into
2:58three key elements setup progress and
3:02payoff literally all the best performing
3:05videos on YouTube have those three
3:08elements let's break it down every video
3:10can be broken down into a series of
3:12payoffs these are the main beats or
3:14points of your video the moments that
3:16deliver the value that your audience
3:18came for these are the moments that make
3:20your video feel worth watching each pay
3:23off comes with its own setup which
3:26provides the purpose context and tone of
3:28the upcoming section it primes your
3:30audience to care about what's coming
3:32next it helps give your viewers a sense
3:34of structure and finally we have the
3:37progress which is anything that takes
3:39you from the setup to the payoff this is
3:42where you build tension and curiosity
3:44and where you deliver everything the
3:46viewer needs to experience the payoff
3:48and the storytelling framework isn't
3:50reserved for classically story-driven
3:53challenges here's the setup progress and
3:55payoff map of an educational video and
3:58here it is again applied to a blog this
4:00structure works across every video type
4:03because at the end of the day
4:05storytelling is a universal concept
4:08without the right setup your payoffs are
4:10unimportant or confusing without the
4:13right progress your payoffs are rushed
4:15or unearned and without the right
4:17payoffs themselves it doesn't matter how
4:19many flashy visual effects or fancy
4:21transitions you use your video itself
4:24isn't worth watching so to ensure
4:26there's even a story good enough to
4:28watch in the first place the best
4:30YouTube editors in the world map out the
4:32skeleton of their video before they even
4:35touch the timeline actually write down
4:38what's happening in the video I do that
4:40all the time like I I just call it the
4:42skeleton nothing too creative of the
4:44video I just write the entire script and
4:46then I just go at the top and like okay
4:47what what is the eight things like what
4:48are the eight different progressions the
4:50eight scenes or whatever in this video
4:52this skeleton makes it easier to
4:54identify any missing setups progressions
4:56or payoffs cut out any unnecessary
4:59tangents and ensure your base story is
5:01sound and if you have any Clips or
5:03segments that don't fit into a setup a
5:06progression or a payoff it probably
5:08doesn't belong in the video Even if you
5:10love a clip maybe it took you forever to
5:13film or maybe it was expensive to make
5:15if it doesn't serve the story it has to
5:18go this is what top editors call killing
5:21Your Darlings and while it may feel
5:22painful in the moment trust me I know
5:25it'll result in a tighter story a more
5:28compelling edit and or overall a better
5:31video once you've mapped out your story
5:33skeleton and trimmed any excess Clips
5:35you now have your starting point a
5:37version of your video that tells a clear
5:39and cohesive story but the best YouTube
5:42edits don't just tell the story they
5:44show it which brings us to part three in
5:47making a killer YouTube edit to blow up
5:49your Channel showing the story and this
5:51is where it gets interesting because
5:53anyone can just say something but taking
5:57me message or value of your video and
5:59finding a way to impart that value
6:01visually is what turns a passive viewer
6:04into an Engaged one as legendary YouTube
6:07editor Hayden Hiller Smith likes to say
6:09storytelling is the wrong word you need
6:12to be story showing the best YouTube
6:14editors in the world obsess over
6:16crafting a compelling visual experience
6:20and to do that they Master the three C's
6:22of YouTube visuals content Clarity and
6:26continuity the content is the what of
6:29the edit the type of visual that's being
6:31shown on screen and in most videos the
6:35base of the visual edit is constructed
6:37using two primary categories of footage
6:40a roll and b roll a roll is footage
6:43where someone is speaking directly to
6:45the camera the direct to viewer
6:47presentation creates a unique connection
6:49between the speaker and the viewer
6:51making the words spoken feel more
6:53personal by showing the emotion and
6:55delivery behind them and then there's
6:57b-roll which is supplementary footage
6:59that shows the viewer what you're
7:01talking about as opposed to just telling
7:03them and while Boll can take many forms
7:06it often falls into five main shot types
7:09wide shots which establish location to
7:11set the scene medium shots which capture
7:14the subject and the environment and
7:15equal Focus closeups which highlight
7:18details and then the extremes extreme
7:21wide shots which create a sense of scale
7:23or awe in extreme closeups which
7:26emphasize micro details for dramatic
7:29effect these clips can be used
7:30individually to enhance a specific
7:32phrase or sentence or combined into
7:35sequences for time- lapses montages and
7:37scenes together a r and b roll create a
7:41strong visual Foundation but they don't
7:43always convey everything your story
7:46needs which is where other types of
7:48visuals come in text can emphasize a key
7:51Point provide additional context and
7:53help transitions between sections screen
7:56recordings can help viewers follow along
7:58as you expect explain something images
8:00or icons can provide visual references
8:03for objects or concepts you mention
8:05external clips from other sources can
8:07provide context or add humor in a way
8:09that feels fresh or
8:13unexpected yeah baby and finally Motion
8:17Graphics can illustrate key points often
8:20being used to explain complex ideas or
8:22seamlessly transition between sections
8:25and while Motion Graphics can feel
8:27intimidating you can achieve most
8:28effects that you want using just three
8:31key frames position to move elements
8:33across the screen scale to make elements
8:36larger or smaller and opacity to fade
8:39elements in or out combine these basic
8:42key frames with simple cropping and
8:43layering you can easily create
8:45professional looking visuals that add
8:47Dimension and polish to your video but
8:50while it may feel tempting to jam as
8:52many visuals as humanly possible into
8:54your edit that could end up hurting
8:57rather than helping you just because you
8:59can add a visual doesn't mean that you
9:02should and overloading your video with
9:04unnecessary Graphics or cinematic shots
9:07risks distracting your viewers from the
9:09story itself every visual you add should
9:12have a purpose so choose the ones that
9:15enhance rather than distract from your
9:17story and remember that sometimes it's
9:20Simplicity that's the most effective
9:22with your visuals chosen you have the
9:24building blocks of a killer YouTube edit
9:26to blow up your channel but how you show
9:28your chosen footage and elements is just
9:31as if not more important than what you
9:34show which brings us to the second SE of
9:36YouTube visuals Clarity and at the heart
9:40of visual Clarity is one critical
9:42question where do you want your viewers
9:45to look you see every frame of your
9:47video has a focal point the single most
9:50important detail in that moment it could
9:53be you speaking to the camera a reaction
9:56a specific detail in your b-roll or
9:58anything else your job as an editor is
10:00to make that focal point crystal clear
10:04because if your viewer doesn't know
10:05where to look they'll get distracted
10:07confused or lose interest entirely the
10:11question is how do you effectively guide
10:13their attention the simplest way is
10:16through positioning most editors either
10:18place their focal point in the center of
10:19the frame or follow the rule of thirds
10:22aligning the focal point on the left or
10:24right third of the frame but positioning
10:26alone isn't always enough if the back
10:29background or competing elements draw
10:30too much attention away from your focal
10:32point you can guide the eye by masking
10:35out your focal point and creating
10:36separation through brightness where you
10:39darken everything other than the focal
10:40point color where you mute the
10:42surrounding tones and blur where you add
10:45a depth of field effect motion can also
10:48play significant role in guiding
10:50attention a quick zoom in or cut in
10:52immediately draws the eye to the subject
10:54of the zoom and movement within the shot
10:57effectively grabs attention as well well
10:59and if you're ever in a pinch a classic
11:01highlight Circle or Arrow can help quite
11:04literally point out the main subject of
11:07focus visual Clarity is about guidance
11:11by properly driving attention to the
11:12focal point you make it effortless for
11:15viewers to follow along and when the
11:16viewer doesn't have to think about where
11:18to look they're free to stay immersed in
11:20the story you're telling at this point
11:23you've chosen what to show and you
11:25decided how to show it but even the most
11:27beautifully composed shots feel jarring
11:30or disconnected if they don't flow
11:33together because editing isn't just
11:35about individual frames it's about how
11:37those frames interact with one another
11:39which brings us to the final C of
11:41YouTube visuals continuity when a cut
11:44feels smooth the story flows the viewer
11:48stays engaged they're not thinking about
11:50the editing at all it's as if it's
11:52invisible but when a cut feels off even
11:55first Split Second it breaks immersion
11:58it pulls of you are out of the
11:59experience and that's where you risk
12:02losing them and one of the biggest
12:04factors in determining whether or not a
12:05cut feels smooth is the type of cut
12:08itself straight cuts are the simplest
12:11and the most common they're clean and
12:13effective for moving between Clips but
12:15if your visuals are pacing change to
12:17dramatically they can feel abrupt j cuts
12:20and L Cuts blend audio and visuals to
12:22soften transitions A J cut brings in the
12:25audio of the next clip before the visual
12:29while an L cut lets the previous clip's
12:31audio continue after visuals
12:38change match Cuts can connect two
12:41otherwise unrelated Clips through Visual
12:44similarities creating continuity between
12:46scenes but Cuts aren't the only way to
12:49connect Clips transitions like dissolves
12:51and cross Fades ease the viewer from one
12:54shot to the next by blending the two
12:56together slides are useful when
12:57transitioning in and out of full Screen
12:59Graphics and Camera whips carry through
13:02motion keeping the energy up and if no
13:05matter what you try two clips just don't
13:07connect naturally you can always bridge
13:09the gap with full screen visuals like
13:11b-roll text or quick animation but as
13:14you make your cuts and transitions keep
13:16an eye out for changes in focal point
13:19because the focal point of One Clip is
13:20in the top left corner and the focal
13:22point of the next is in the bottom right
13:24your viewers eyes have to work to find
13:26it this creates visual friction making
13:29the edit feel chaotic and hard to follow
13:32this most commonly happens with cins and
13:34cutouts because when you zoom in the
13:37focal point often shifts which can be
13:39jarring reviewers especially if the cuts
13:42happen quickly luckily the solution is
13:44quite simple every time you cut in
13:46simply adjust the positioning to ensure
13:49the focal point stays consistent across
13:51shots and if you do ever need to shift
13:53the focal points between Clips just make
13:55sure to give your viewers a little more
13:57time to adjust either by using a slower
14:00transition or by holding on the shot
14:02just a smidge longer with your focal
14:05points aligned there's only one thing
14:07separating you from Smooth frictionless
14:09Cuts micro gaps these are the tiny
14:12spaces at the very starts and ends of
14:14your clips that create unnecessary braks
14:17between cuts and removing these musal
14:19gaps can be the difference between your
14:21Cuts feeling seamless and stiff just
14:24take it from Hayden hiler Smith the
14:26micro gaps of Silence sometimes the
14:28loudest
14:30Cuts now if you think the thought of
14:32combing through your entire video clip
14:34by clip to remove the micro Gap sounds
14:36exhausting you're absolutely right which
14:39is why many of the top YouTubers and
14:41YouTube editors use a tool specifically
14:43designed to cut out silences and clean
14:45up footage called gling I've been using
14:48gling for a few months now and it's my
14:50absolute pleasure to introduce them as
14:52the sponsor of this video here's how it
14:54works all you have to do is upload your
14:56raw footage to glan you can add as many
14:59files as you want and it even offers
15:01multicam support and then decide what
15:04you want gling to help you with you can
15:06cut out just silences but gling can also
15:09automatically remove bad takes add in
15:11Jump cut zooms and enhance the speech
15:13and audio of your footage these first
15:15two features are what initially sold me
15:17on gling they've saved me so much time
15:20in making my initial rough cut after you
15:22select what you want done gling will go
15:24through your footage generate a
15:26transcrip for you and automatically cut
15:28out and anything you don't want yes
15:31automatically and if you want to adjust
15:33any cut gling made you can do so
15:35directly in the text editor easily
15:37adding sentences back in or taking them
15:39out you can also easily adjust how much
15:42silence you want in between your Cuts
15:44tighter Cuts will make the video feel
15:45more fast-paced while leaving in more
15:47silences will make the video feel more
15:49relaxed you can adjust the length of any
15:51cut directly within the timeline but the
15:54best part of gaying is that once you're
15:55done you can export your Cuts directly
15:58into your editing software where you can
16:00make any further changes you may want
16:02gling has seriously saved me so much
16:05time and I was genuinely so happy when
16:07they reached out asking to sponsor this
16:09video they're constantly finding ways to
16:11improve their software and they have the
16:13best team and I highly recommend
16:15checking them out I was able to get you
16:17guys a free extra video edited by gling
16:19if you sign up through my link so I'll
16:21put that in the video description below
16:23thank you so so much to gling for
16:25sponsoring this video up to this point
16:28we focus on making making individual
16:29cuts and transitions feel seamless but a
16:32killer edit doesn't just connect
16:34individual Clips it creates continuity
16:36across the entire video which is where
16:39style comes in no not this type of Style
16:42style is the glue that holds your video
16:44together making it feel cohesive no
16:46matter how many different visuals or
16:48animations you use consistent color
16:50grading ensures that every shot feels
16:52like it's part of the same story and
16:54when text overlays and Motion Graphics
16:56share the same font color palette and an
16:59style they establish a visual Rhythm
17:01that not only ties sections together but
17:04also reinforces your brand these
17:07elements work together to unify your
17:09video resulting in a video that both
17:11flows well and feels unmistakably yours
17:15so you're building your story you're
17:16choosing your visuals you're aligning
17:19your focal points and you're using style
17:21to glue everything together the
17:23ingredients for your killer YouTube edit
17:25to blow up your channel are all there
17:28well all your ingredients except one
17:31because there's one concept that we
17:32haven't talked about yet a concept that
17:34determines which edits get merely
17:36watched in which gets shared commented
17:39on and remembered for months to come
17:41this concept emotion the best YouTube
17:44editors in the world know how to evoke
17:47feeling because they know how to
17:49leverage the three main drivers of
17:51emotion Framing and shot selection sound
17:54design and pacing the way a shot is
17:57framed can completely shift the way your
17:59audience feels often ways they don't
18:02even notice a tightly framed closeup
18:04makes a moment feel intimate personal or
18:07intense which is perfect for emotional
18:09reveals heightened drama or moments of
18:12vulnerability compare that to wide shots
18:14which create a sense of distance or
18:16isolation a wide shot of a lone figure
18:19standing on a massive landscape can make
18:21them feel small and vulnerable even
18:23subtle movements and framing can make a
18:25difference a slow zoom in builds tension
18:28and focus while a quick cut in adds
18:30urgency or humor and the type of shot
18:32you choose within that framing can also
18:35dramatically impact the tone and feeling
18:37of a scene handheld shots feel raw
18:40vulnerable and intimate they feel
18:43personal like the audience is right
18:44there with you and they're great for
18:46anything that's supposed to feel candid
18:48and real static shots on tripods and
18:51contrast feel polished and controlled
18:53they're perfect for tutorials explainers
18:55or scenes where Clarity and focus matter
18:58most and then there are drone shots
19:00which feel Grand and cinematic the
19:03sweeping wide angles at a sense of awe
19:05scale or drama but you can't talk about
19:07emotion without bringing up sound design
19:11because your choice of backing track and
19:13supporting sound effects is one of the
19:15fastest and most effective way of
19:17influencing how your viewers feel take a
19:20single clip of someone opening a door
19:22set it to the right song and it feels
19:24like something good is about to happen
19:31but swap that for something Eerie paired
19:34with an ominous Creek and suddenly it
19:36feels
19:42suspenseful the music you chew sets the
19:45tone break your video up into sections
19:47based on how you want the viewer to feel
19:49and select your tracks accordingly want
19:51to build tension use a trap with a slow
19:54gradual buildup need to add energy and
19:56excitement choose something upbeat with
19:58a fast Tempo how at a calm reflective
20:00moment opt for something soft slow and
20:03Atmospheric but it's not just about
20:05picking the right track it's about using
20:07it effectively sync your key moments to
20:10the beat dramatic reveal hitting on a
20:12Down Beat feels intentional and adds
20:14impact build momentum with crescendos
20:17using tracks that rise in energy and
20:19volume to build onto big moments or
20:21payoffs and use Fades to smooth out
20:24transitions and signal to a viewer that
20:26something new is coming but music only
20:29tells one half of the audio story sound
20:32effects when used thoughtfully can
20:34immerse your viewers into your video
20:36allowing them to experience your cuts
20:37and transitions through another sense
20:40pops and whooshes can make your visual
20:42edits feel snappier and Ambient sound
20:45like birds chirping or howling wind can
20:47ground your video in a specific place
20:50but subtlety here is key overloading
20:52your edits with sound effects can feel
20:54distracting or overproduced overwhelming
20:56your audience and pulling them out of
20:58the story and the entire subject of
21:00sound design is something that can go
21:02infinitely deep the concepts I mentioned
21:04here just barely scratch the surface but
21:07if you want a full deep di video like
21:09this exclusively about sound design let
21:11me know in the comments below the final
21:13driver of emotion is pacing fast-paced
21:16edits with Quick Cuts and minimal
21:18downtime build energy and excitement
21:20slower pacing with longer shots and
21:23deliberate holds creates space for
21:25reflection and emotional weight but the
21:27real magic pacing lies in contrast by
21:31alternating between fast and slow
21:33moments you create Peaks and valleys in
21:35your edit high energy sections grab
21:37attention while slower moments give your
21:39audience room to breathe without this
21:42contrast everything starts to feel
21:44monotone if everything is cut to a 10
21:47nothing is cut to a 10 when you combine
21:49Framing and shot selection sound design
21:51and pacing you're not just editing a
21:54video You're creating an experience
21:57because a video that looks nice but
21:59doesn't make your audience feel
22:00something is forgettable but a video
22:03that can evoke emotion that's the kind
22:05of content people remember share and
22:07come back to and by this point it's safe
22:09to say that a lot of work has gone into
22:12your video you've built your story
22:14chosen your visuals created flow and
22:17guided feeling so as you're making your
22:19final cuts and adjustments how do you
22:21know when you're done how do you know
22:23that you've made a killer edit that's
22:25good enough to blow up your channel to
22:27evaluate the quality of their edits the
22:29best YouTube editors in the world run
22:31their finished video through a series of
22:33three tests which brings us to the fifth
22:36and final step in making a killer
22:38YouTube edit to blow up your channel
22:40final checks the first check is the
22:42sound check because while we tend to
22:45edit our videos in a perfectly silent
22:46room with headphones on not everyone
22:49will watch your video under those
22:51conditions they might watch on their
22:52phone in the gym in a noisy cafe or with
22:55the AC blaring in the background so play
22:57your video in a less than ideal
22:59environment lose the headphones play
23:01something softy in the TV or open a
23:03window ask yourself can you still hear
23:06the words clearly does the music
23:08overpower your voice and do the sound
23:10effects pop too much or get lost
23:12entirely the goal is Clarity if the
23:15audio doesn't hold up tweak the levels
23:18clean up the sound and ensure that your
23:20audience can hear exactly what they need
23:22to no matter where or how they're
23:25watching Once your audio passes the
23:27sound check it's time for the flow check
23:29watch your video all the way through but
23:31this time as a viewer not as an editor
23:34where do you start to feel bored where
23:35do you feel overwhelmed or rushed if a
23:38section drags trim unnecessary Clips or
23:41adjust the pacing of your cuts to keep
23:42the momentum going and if a section
23:44feels too fast add Breathing Room by
23:47holding shots a bit longer check that
23:49your focal point continuity is sound or
23:51smooth out transitions and finally we
23:54have a style check take a step back and
23:56ask yourself does this video feel like
23:59me your edit should match the tone
24:01personality and brand you're going for
24:04do your music choices color grading and
24:06sound effects align with your Vibe does
24:08your typography feel cohesive and does
24:10the overall video reflect your voice and
24:13what your audience expects from you
24:15because at the end of the day a killer
24:17edit isn't about technical prowess it's
24:20about creating a video that resonates
24:21with your audience and communicates who
24:24you are as a Creator if your edit passes
24:27all three checks
24:29Sound flow and style congratulations
24:32you've just edited a killer YouTube
24:34video to blow up your channel I know
24:36we've covered a lot in this video and
24:39for good reason good editing is
24:41simultaneously incredibly important and
24:43Incredibly complex and although I threw
24:46a lot at you today if there's anything
24:47to remember in editing a killer of
24:49YouTube video to blow your channel it's
24:52understand who you're editing for Build
24:54Your Story show your story evoke feeling
24:58and pass your checks to help you out you
25:00can even save this guide to reference
25:02every time you edit a video I'll put a
25:04link to download it for free as well as
25:06a link to try out gling in the video
25:08description below and here's the thing
25:10editing is a skill and like any other
25:13skill it takes time patience and
25:15practice to get better the best editors
25:18in the world didn't start out by making
25:20perfect edits they started right where
25:22you are now making Cuts tweaking clips
25:25and learning from every single upload
25:28and besides there's no such thing as the
25:31perfect edit anyway because one of the
25:33greatest beauties of YouTube is that
25:35there is no one siiz fits-all approach
25:39yes this video provides you with
25:40Frameworks and models of thinking to
25:42guide you but if you spend a few hours
25:44on YouTube You'll quite quickly realize
25:46that there is no one right or wrong way
25:49to do it every creator has their own
25:51style their own goals and their own way
25:54of bringing their Visions to life and
25:56the more you edit the more you'll disc
25:58discover what feels true to you so keep
26:01editing keep experimenting you might not
26:04get it all right in the first go or the
26:06second or the third but each time you'll
26:08get a bit closer pick one concept to
26:11improve with each edit and just keep
26:13going because sooner or later Your Big
26:16Break will come you're just one killer
26:19edit away but in order for someone to
26:21watch your edit they need to click on
26:23your video in the first place so to
26:25learn how to make a killer thumbnail to
26:27blow up your Channel click here
26:29otherwise thank you so much for watching
26:32like And subscribe if you can keep
26:34creating and I'll see you in the next
26:36video
26:38[Music]

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