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How to Easily Script YouTube Videos to Get More Views — Transcript

by Think Media · 2,857 words · 387 segments · language en · Watch on YouTube

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0:00one of the things I don't like about
0:01YouTube is that it's very easy to think
0:03that you have to be a guru a guru says
0:06this is what you should do a guide says
0:08hey here's how I did it and maybe it can
0:10work for you it means that creating
0:12videos becomes a way more effortless
0:15thing you don't have to be a guru you
0:16can be a guide you got to just press
0:18record hey what's up Sean Cano here with
0:20think media in today's episode we are
0:22bringing you a clip from our recent grow
0:25with video Summit with Ali abdal where
0:27he revealed how he outlines and SC RS
0:30his videos now there's so many nuggets
0:33in this training you're going to love it
0:35and by the way if you want to jump on
0:36the wait list for the next grow with
0:38video Summit where we bring together
0:40some of today's top video experts so you
0:42can learn their secrets there's a link
0:44to join the wait list in the description
0:46down below all right let's jump into the
0:49content with Ali abdall we start off
0:51with a concept which is sort of
0:52something about selfworth going up now I
0:56need to think about title thumbnail and
0:57hook so how to raise your self worth
1:00what I'm thinking about is that is this
1:02really the best framing for this topic
1:04like what is the framing of this video
1:06that would make this have the best
1:09chance of getting views So Okay so we've
1:11got self-esteem from Psych to go watch
1:14this if you're struggling with your self
1:15worth 1.2 million views that seems
1:17promising essentially well I'll just go
1:19through YouTube and I'll think okay
1:21other than the title of how to raise
1:23yourself worth is there a better way of
1:25framing this video is it about
1:26self-esteem is it about self-worth is it
1:28about not caring what what other people
1:30think is it about how to be more
1:32confident in yourself okay how to be
1:35more confident could I frame a video
1:37about selfworth based on confidence this
1:40is sort of the thought process because
1:42you know one of the things that I've
1:43really realized about YouTube over time
1:45is that 80% of the value is in these two
1:49things literally 80% it's the concept
1:52the title and the thumbnail and the hook
1:54if you can get this stuff right it like
1:57massively increases your chances of this
1:59of this video potentially going big and
2:01potentially growing your channel which
2:02is why it's worth not just going with
2:04the first title that comes to mind how
2:05to raise yourself worth but to think
2:07about like what are the different
2:08alternative framings of this title that
2:10I could potentially do something around
2:12confidence seems to be getting more
2:14views than something around selfworth
2:16now crucially I can still make a video
2:19about selfworth but the packaging of the
2:21video is just in the initial framing of
2:23it I know I want to do a video about
2:25selfworth and if I can frame it in the
2:28language of confidence what might that
2:29look like like this is literally what we
2:30go through when we do our thingy and we
2:32think okay cool what's Point number one
2:34what's Point number two and what's Point
2:35number three okay so if I were doing
2:37this video how to raise yourself Worth
2:39or how to become more confident I would
2:41be kind of Point number one would be get
2:44out of your own
2:48way where I would say something about
2:51kind of most of the blockers that hold
2:52us back are internal blockers we think
2:55that it's actually external
2:56circumstances but actually it's internal
2:58blockers Etc that's Point number one
3:00the next thing I'm going to say is that
3:04competence equals
3:07confidence so it's very hard to have
3:09high self-worth if you've never done
3:10anything interesting some might say so
3:13competence equals confidence equals
3:14evidence and the third thing I would say
3:18is um affirmations or something I
3:21actually think affirmations are great
3:22affirmations and
3:24mantras okay good these are the only
3:27three things I'm saying in this video
3:29the video is about how to raise yourself
3:31Worth or how to be more confident or
3:32something like that I'll finalize the
3:33title get out of your own way competence
3:35equals confidence affirmations and
3:36mantras are like a nice thing to do then
3:39I have a uh video creation framework
3:43that's called the hives framework H
3:45stands for hook I stands for intro v
3:48stands for value and e s stands for end
3:51screen sales
3:54pitch if you guys don't know this
3:56already the think media gang have done
3:58some solid videos talking about this as
3:59well
4:00at the end of your videos we don't want
4:01to hear any of this that's like like
4:03comment subscribe blah blah blah as soon
4:05as the audience gets even a whiff that
4:07the video is about to end they will
4:08click off the video so we need an end
4:10screen sales pitch hey if you guys
4:12enjoyed this video you're going to love
4:13this video over here where I break down
4:14in more detail exactly how to be more
4:16confident when you're feeling awkward in
4:17social situations so check out that
4:19video right over here that's the end
4:21screen not all right guys you know this
4:24was a really hard video to make you know
4:25I really appreciate all the love I'm
4:26getting all the support I'm getting from
4:27you guys oh man I just love reading the
4:29coms comments it's so nice I hope you
4:30guys enjoy the video you know drop a
4:32comment down below and let me know what
4:33you think people are just going to turn
4:36off and you'll see your end screen like
4:37retention absolutely plummet we want an
4:39end screen sales pitch we've got we want
4:41a hook to me the hook is just the
4:44promise I think with educational content
4:46hooks are easy enough the think media
4:47YouTube channel is actually actually
4:48does a really good job of hooks we often
4:50use think media's YouTube channel as a
4:52thing uh as like an example when we
4:54teach sessions for our own YouTuber
4:56Academy cuz you guys do a really good
4:57job of you know I remember one of one of
4:59Omar videos was in this video I'm going
5:01to show you how to set up the perfect
5:03Studio setup with a budget with under
5:05$100 let's get into it it's like oh
5:08that's a nice hook Omar elor is telling
5:11me exactly what I'm getting in this
5:12video cuz essentially when someone
5:14clicks on the title in thumbnail what
5:15we're doing is we're creating an
5:17expectation in the viewer's mind so the
5:19think media video of how to set up your
5:21studio with under
5:22$100 I click on that video expecting to
5:25learn how to set up a studio for under
5:26$1100 now with educational content I can
5:30get away with my hook basically just
5:31being the title of the video so if my
5:34title of the video is how to raise your
5:35self worth or how to be more confident
5:37in this video I'm going to share my top
5:39three tips for how you can be more
5:41confident easy that's a hook that's the
5:44promise we don't need to overthink it
5:46the nice thing about educational
5:47channels is we don't need to do oh my
5:49God guys in this video we're going to
5:50give a million dollars to the person
5:52who's got the highest self-confidence
5:53and we're going to go on a trip and
5:54we're also going to do this and we're
5:55also going to that sort of stuff is kind
5:59of necessary the world of entertainment
6:00thankfully it's not massively uh
6:02necessary in the world of Education if
6:04what you have to say is sufficiently
6:06valuable so the hook is just the promise
6:08in this video we're going to go over
6:09three tips that you can use to level up
6:11your selfworth and your confidence
6:12especially in situations where you're
6:13struggling next up we have an intro now
6:16the intro is optional but if there's
6:18only one thing that you take away from
6:19this talk I would recommend you figure
6:22out what your intro would be you don't
6:25have to include an intro in every video
6:28but I personally think it's a good idea
6:30an intro is who are you and why should
6:32the audience care who are you and why
6:34should the audience care in my humble
6:36opinion the point of the intro is to
6:38explain who you are welcome the audience
6:40to your channel and give them a sense of
6:43your credibility what is interesting
6:45about you that would you know audiences
6:47are paying for your video they're not
6:48paying with their dollars they're paying
6:50with their time and their attention
6:52which is even more valuable than money
6:54so what is it about you that is that is
6:57deserving of their time and attention
6:59you can do that within your intro so for
7:01example for me seven years ago I started
7:03make making videos aimed at medical
7:05school applicants in the UK and so I
7:07would say hey guys welcome back to the
7:08channel if you're new here my name is
7:09Ali I'm a final gear medical student at
7:12Cambridge University and in this video
7:14I'm going to talk about how to do your
7:16interview prep if you're applying to med
7:18school the fact that I'm a final year
7:20medical student at Cambridge University
7:22is a massive flex and it's social proof
7:25and it's credibility and it's like oh
7:27this guy knows his stuff that's why he's
7:29is talking about this I was giving a
7:31talk yesterday um at this sort of
7:33marketing conference and I called on
7:35someone in the audience and she makes
7:36videos about public speaking and she has
7:39been a public speaking coach for 10
7:41years and has had 30 years of experience
7:43as a singer songwriter traveling around
7:45the world and doing performances in
7:47public so her intro should be like hey
7:50everyone my name is Lisa I've I spent 30
7:52years touring the world as a single
7:53songwriter and so I'm very familiar with
7:54the stage and I've been coaching public
7:56speaking for the last 10 years that's
7:58why in this video we're going to be
7:59talking about public speaking blah blah
8:00blah blah blah blah it is so much easier
8:02to grow a YouTube channel when you
8:03actually have some real world
8:05credibility for the thing that you
8:07trying to teach in the world of
8:08Education yes you could be a 17-year-old
8:11life coach if you really want to but
8:13it's very hard to grow a YouTube channel
8:15as a 17-year-old life coach if anyone
8:18here is over the age of 30 like me I
8:20turned 30 like a couple weeks ago you're
8:22actually at an advantage in educational
8:24content because a lot of YouTubers are
8:26targeting people who are kids they want
8:28to go for the views they're playing The
8:29Fame game they're like oh I want my
8:31videos to go viral but really videos go
8:33viral when they appeal to young people
8:35and if your Channel or your business and
8:37ideally both appeals to people who are
8:39slightly older people in their 30s 40s
8:40or 50s people in their 30s tend to have
8:42money people in their teens and 20s tend
8:44to be broke it is very difficult to
8:46build a business catering to broke
8:47people it's a lot easier to build a
8:49business catering to people who actually
8:50have money so your intro I think should
8:53be some sort of thing that like explains
8:56who you are and why you are credible so
8:59for for example self-worth and
9:00confidence here is what I would do hook
9:03in this video we're going to talk about
9:04my top three tips for raising your
9:06selfworth so that you can be more
9:07confident in any situation hey friends
9:10welcome back to the channel if you're
9:11new here my name is Ali I'm a doctor
9:12turned entrepreneur and I'm the author
9:13of The New York Times bestseller
9:15Feelgood productivity Flex flex and you
9:18know I've been making YouTube videos now
9:19for 7 years and in that time I've made
9:20over 900 YouTube videos now when I
9:23started out I was super unconfident I
9:25had very low self-worth I had imposter
9:27syndrome all the time and now 7 years
9:29later I've learned so much along the way
9:31and I've learned all these strategies
9:32and tools that I can I can use to be
9:34more confident and now I feel like I
9:35genuinely do love myself I genuinely
9:37have high selfworth and I get invited to
9:39give talks and do stuff live and it's
9:41just super fun and so in this video I
9:43really want to share everything I've
9:44learned along the
9:45way hook intro and why why am the person
9:49to do this crucially you don't need to
9:51have you don't need to have major Flex
9:53credentials one major kind of Flex one
9:56major credential you could have is just
9:58the fact that you used to struggle with
10:00the thing and now you don't struggle
10:02with it anymore so you have learned
10:04something along the way it's one of the
10:06things I don't like about YouTube is
10:08that it's very easy to think that you
10:10have to be a guru a guru is someone who
10:12has all the answers but I don't like
10:14being a guru I prefer to be a guide a
10:16guru says this is what you should do a
10:19guide says hey here's how I did it and
10:21maybe it can work for you you don't have
10:24to be a guru you can be a guide so if
10:26you like me and you struggle with being
10:27a guru and like you look at I don't know
10:30clickfunnel sales pages and stuff and
10:32you think oh it's a bit much it feels
10:34too salesy don't worry you don't have to
10:36be a guru you can just be a guide and so
10:38reiterating in your intro that actually
10:40this topic is this thing that you've
10:41learned about is something you have
10:42personal experience in that can really
10:44help help viewers feel more relaxed feel
10:46more like they can trust you and it's a
10:48thing that you can just do for any video
10:50then you give them the value which is
10:510.1 point2 and3 and then you give them
10:52the end screen sales page and now the
10:54video is done and honestly this is the
10:56level of prep I do for most of my videos
10:590.1 point two and3 maybe I'll write it
11:01out notion of it maybe I'll add a few
11:03bullet points to be like okay competence
11:05equals confidence maybe I want to site
11:07this study um I think I I'll use uh
11:10bandura's um self-efficacy because I'm
11:13I'm familiar with the research around it
11:15maybe I can talk about my book there yep
11:18cool that's fine affirmations and
11:19mantras I can talk about manifestation
11:21and how that works um I can talk about
11:26um HEBs law in neur signs that neurons
11:30that fire together wire together and so
11:31actually if you repeat something often
11:33enough to yourself you genuinely start
11:35to believe the thing okay cool yep I can
11:36talk about that so that makes it a bit
11:38juicier and getting out of your own way
11:39internal blockers well h i can talk
11:42about how 80% of all issues are
11:44emotional issues when it comes to
11:46business when it comes to YouTube when
11:48it comes to anything I don't really have
11:49any data for that stat but that's fine
11:51and okay cool yep I'm ready to film the
11:53video this is literally the process that
11:55I use to make videos and this is what
11:56I've been doing for the last 900 plus
11:57videos on my channel over the last 7
11:59years Years cuz I found that when I have
12:01to spend freaking ages trying to
12:02research the topic it takes the joy out
12:05of it it makes it take way too long and
12:08ideally I would like to make a YouTube
12:10channel that is a guide it's not a guru
12:13a guide doesn't need to do research a
12:14guide can just say hey I've done this
12:16thing and here's what I've learned along
12:17the way and I hope you find it useful
12:19this is hook intro value and Screen
12:21sales pitch this is the method that I
12:23use to try and kind of be more
12:25consistent and it means that creating
12:28videos becomes a way more effortless
12:30thing that's happening if you liked this
12:33video then click or tap the screen to
12:34check out part one with Ali abdall where
12:36he shares how to make YouTube videos 10
12:39times faster you can also check out show
12:41notes and resources in the description
12:43down below I'm Sean canel your guide to
12:46building a profitable YouTube channel
12:47and I'll catch you in the next one

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