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How to do qualitative analysis of interviews with Atlas .ti in 2026 — Transcript

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0:00You've just conducted interviews and
0:02transcribed your interview data. Now you
0:04are wondering how are you going to
0:06conduct qualitative data analysis on
0:08this data using Atlas EI. In this video,
0:12I'll simply be teaching you how to
0:13conduct qualitative analysis of
0:15interviews using Atlas EI. Let's get to
0:18it. The first thing that we need to do
0:21even before we go to Atlas EI is to
0:25define what we are going to be doing.
0:27Ideally, what we're going to be doing is
0:30coding. We are going to be coding our
0:33data and then combining codes together
0:36to form themes. Let me begin by showing
0:39you an example of codes. Then I define
0:42what codes mean and then from there we
0:45can go to Atlas EIA. Now here are some
0:49examples of codes. You can see HF means
0:52heart failure. Heart failure symptoms
0:54affect workplace. Swelling in the legs
0:57and blisters, pain in the legs, swelling
0:59in the legs, previously taken
1:00medication, HF symptoms affect
1:02workplace, palpitations when walking. So
1:05I want to read the statements and then
1:07see why did I make these codes. You can
1:09see this person says from this place,
1:12it's been 3 years since I came back from
1:13golf. The main reason for coming back is
1:16because in between I had swelling in my
1:18legs. I'm a driver. If I start today
1:20then 2 to 3 days only I can come back.
1:23So there was swelling in the legs and
1:25blisters and I was not able to keep my
1:27leg down. You can see that section I
1:30have coded it as heart failure symptoms
1:33affect work not workplace but work. It
1:36affects their work. So they are not able
1:39to perform well at work because of heart
1:40failure symptoms. Then swelling in the
1:43legs and blisters. That statement is I
1:46had swelling in my legs. I'm a driver.
1:48If I start today then two to three days
1:49I can come back. So there was swelling
1:51in the legs and blisters were there. I
1:54was not able to keep my leg down. So
1:56swelling in the legs that's another
1:57code. Then there's pain in the legs. The
2:01statement from so there was swelling in
2:02the legs, blisters and then I was not
2:04able to keep my leg down. That kind of
2:06pain I was having. So pain in the legs.
2:08There's another code where they say then
2:11I took medicines and since I was taking
2:14medicines it was okay. So they have
2:16previously taken medication. The code is
2:19previously taken medication. This is for
2:20heart failure by the way. Then I went to
2:22G. But then after one and a half years I
2:24came back. I had some difficulties. The
2:27code that we had before heart failure
2:29symptoms affect work. Then when I walk I
2:32was having palpitation. I was not able
2:34to climb stairs. So palpitations when
2:36walking. These are codes. From these
2:39examples, we can see that codes can be
2:41defined as labels or interpretive
2:43statement to any information that's
2:45important to our research objectives or
2:48questions. So, a code is simply a label
2:51or an interpretive statement to any
2:52information that's important to our
2:54research questions or objectives. Let me
2:57interrupt this video for a minute and
2:58pose this question to you. Are you
3:01overwhelmed by qualitative data
3:03analysis? I've got you covered with two
3:05specialized services tailored just for
3:07you. But before I tell you of my
3:09services, let me first begin by
3:11informing you that I have an average
3:13fivestar rating out of the previous 51
3:16clients that I've worked with both in
3:18the done for you and the consulting
3:20service. Now, here are the two services
3:22I provide to help you in analyzing your
3:24qualitative data with Atlasi. One, the
3:27done for you qualitative data analysis
3:29service. In this service, I handle the
3:32heavy lifting so you can focus on the
3:34bigger picture. My service includes one
3:37meticulous manual coding where I go
3:39through every word and carefully analyze
3:41it for meaningful insights. V
3:43development where I identify the
3:45patterns that matter the most. Data
3:47visualization where I provide signing
3:49visuals that tell your data story.
3:51Findings report where I provide ready to
3:54use content for chapter 4 of your thesis
3:55or dissertation and a walkrough video
3:58recording which is a step-by-step
4:00explanation of how I analyze your data
4:02using Atlas TI. The second service is
4:05the one-on-one consulting for Atlas EI.
4:08In this service, I hop on a video call
4:10with you via Zoom, Microsoft Teams, or
4:12Google Meet. And in just a few hours, I
4:14will help you become an Atlas EI pro.
4:16Whether you are a beginner looking to
4:17refine your qualitative data analysis
4:19skills, I'm here to guide you every step
4:22of the way. Don't wait. Contact me
4:25today. My details are in the description
4:27and in the pinned comment. Having seen
4:30some examples of random codes, we want
4:32now to go to Atlas EI. And I'm
4:35introducing this software because I've
4:37not done tutorials for this. The first
4:39thing we see when we open Atlas EI is
4:42the blue menu and other menus on the
4:45left. So the blue menu on the left, we
4:47go and create new project. Let's call
4:50this analysis project.
4:54Analysis project one. Then we click on
4:58create. So we are creating this project.
5:00Here we have our analysis project. For
5:03this project, I'm going to analyze two
5:06transcripts. As you can see here, these
5:08transcripts relate to the topic of
5:11engagement of parental engagement. So
5:13it's engagement of parents in schools.
5:16I'm going to import these two
5:17transcripts into Atlasi. How do I do
5:20that? I can either drag and drop them or
5:22import them using the import function.
5:24But before I go to that, I would just
5:26like to look at the main menus in Atlas
5:30TI. We have the top menu that is made up
5:32of file, home, search and code, analyze,
5:35import, export tools, and help. We have
5:38a secondary menu that is made up of add
5:41documents, new entities, project,
5:43comment, navigator, documents,
5:44quotations, codes, memos, networks, and
5:47links. And we have this menu on the left
5:50which is made up of documents, codes,
5:52memos, networks, document groups, code
5:54groups, memo groups, and network groups.
5:57So it's a very simple software in
5:59appearance, but it's a software that
6:02works. The first way to import one of my
6:06transcripts is to drag and drop it
6:08inside the document section in Atlasi.
6:12So by dragging and dropping, Atlasi is
6:15now importing my document. You can see I
6:17have one document now. That's how I
6:20import. That's a document in Atlas EI.
6:23By the way, in the documents, you can
6:25also create grouping of documents, but
6:28that will come in my later tutorials.
6:30Today, I just want to import and show
6:32the basic coding using this software and
6:34how we combine codes based on shared
6:37meaning and how we mark codes or we
6:39manage codes coming from different
6:41participants and from different
6:43questions. So let me just drag and drop
6:45the other transcript. Drag and drop that
6:47under documents. And we have two
6:49transcripts imported in Atlas TI. Now
6:52let's go and do some analysis. Let me
6:54close one of the interviews. To do
6:56analysis, we have to use a framework.
7:00Now before we start performing
7:01qualitative analysis on the interviews,
7:04we have to decide which approach we are
7:06going to use. For example, for this
7:09video, I'm going to conduct thematic
7:10analysis on the interviews. And I choose
7:13to use the Bron and Clark sixstep
7:14framework of conducting theatic analysis
7:17which includes familiarizing with the
7:19data, generating issue codes, developing
7:22themes, reviewing themes, defining and
7:23naming themes and writing the report.
7:25Although I won't be following these
7:27steps one by one. This is the main
7:29framework that I'll be using to conduct
7:31my thematic analysis. For the purposes
7:33of this video, we're going to get codes
7:35and then we're going to try to combine
7:36the codes and see how we get themes.
7:39Now, let's go to interview one. Let's
7:41read because we need to familiarize the
7:43data and then generate some codes and
7:46see people use the term parental
7:48engagement in lots of different ways. In
7:51your experience, what does it mean in
7:52school when people talk about parental
7:54engagement before we begin coding? I
7:57always emphasize that it's important to
8:00have a color code to mark each and every
8:03question that you are going to code. For
8:05example, you can see the first question
8:07is red. So this second question I can
8:09mark it as green. Third that question I
8:13can mark it as this is just a way to
8:16manage the codes that will be coming
8:17from these questions because I'm going
8:19to mark these codes across at last year.
8:23That is another question there. Another
8:25question here we can mark it. Let me
8:28just use brown. Those are different
8:30color codes for different questions. I
8:32will show you how we are going to use
8:33them. Back to Atlas EI. Let's read.
8:36People use the term parental engagement
8:38in lots of different ways. In your
8:40experience, what does it mean in school
8:42when people talk about parental
8:43engagement? This respondent says, "For
8:46me, it means partnership between school
8:48and parents, not just with the academic
8:50side of things, but with all the
8:52personal, social and health, creating a
8:54community if you like. So, the school is
8:56the heart of the community." I like to
8:58read the whole paragraph and then begin
9:00coding this statement. For me it means
9:02partnership between schools and parents.
9:04Not just with the academic side of
9:06things but with all the personal, social
9:07and health. I would like to code that as
9:11so I'm going to highlight then right
9:13click apply codes. Then I'm going to
9:16voice type here. What do I say? Holistic
9:19partnership between school and parents.
9:22When we add a code let me close that. We
9:25can see that it goes to the code
9:27section. Look at the menu on my left or
9:29on your left also in the code section.
9:32If I double click here, you can see the
9:34statement that I just coded. Then
9:37creating a community if you like. So the
9:39school is at the heart of the community.
9:42I highlight that and I want to code this
9:45as apply codes. So right click
9:48establishing a community with school at
9:50the center.
9:52That's another code I just created.
9:54Establishing as a community with school
9:57at the center is another quote.
9:58Basically, coding involves interpreting
10:02quotes from the participants in ways
10:05that make sense to our research
10:07objectives. Let's go to the next
10:09question and keep coding. And in your
10:11view, what types of parental engagement
10:13are most effective? As you've alluded
10:15to, there are a lot of different ways it
10:16could be defined. So, I'm going to read
10:18the whole paragraph. I think the most
10:20effective are the ones where that have a
10:23strong purpose. So the parents know why
10:25they are coming in. Obviously for some
10:27of our parents school is a barrier. So I
10:29think some of the more social community
10:31based events that get the parents
10:33through the door for just a coffee or a
10:36chat are really important as well as
10:38even things like phone calls and
10:40grabbing parents on the playground for
10:42informal chats about their children and
10:44not just the bad stuff but the good
10:46stuff too. It's all about building those
10:48relationships I think. Let me do some
10:50quotes here. So what types of parental
10:53engagement are most effective? This
10:54person says the ones that have a strong
10:57purpose. So the parents know why they
10:59are coming in. So those with a strong
11:02purpose.
11:04So those with a strong purpose. And by
11:07the way, I wanted because we've gone to
11:09another question. Let me just remind you
11:11the color codes that we have. The first
11:13question I want to mark the codes as red
11:16based on the color code that I assigned.
11:18If you remember this code, if I right
11:20click here and go to color and go to
11:23change color, I mark that code as red.
11:26Then remember there was another code
11:29here, change color. It was also from the
11:32first question. So I mark it as red. And
11:34then the second one is those with a
11:36strong purpose. I want to assign a color
11:38that I had decided before, green. Let's
11:41go and do that. I go to change color.
11:44Then I choose this. I think it's light
11:47green somehow. That's how we mark codes
11:50from this section. And you can also see
11:52in Atlas record the codes are getting
11:54this kind of color codes automatically.
11:57So let's keep coding. Obviously some of
11:59our parents school is a barrier. So I
12:01think of the more social community based
12:04events that get parents through the door
12:05just for a coffee or a chat are really
12:07important. So this person is saying
12:10social and community based events are an
12:13effective form of parental engagement. I
12:15want to highlight that. Go to apply code
12:17by right click apply code then social
12:20and community based events.
12:23Then we click on a plus sign and that
12:26remember should have the color right
12:29click change color light green because
12:32it came from the second question. Let's
12:34keep reading and coding as well as even
12:36things like phone calls and grabbing
12:38parents on the playground for informal
12:40chats about their children and not just
12:42the bad stuff but the good stuff too. I
12:44think it's all about building those
12:45relationships. Another effective form of
12:48parental engagement is phone calls with
12:51parents. So I write click apply code.
12:54Then I go to I type here phone call with
12:58parents.
13:01Of course I click the plus sign and then
13:04grabbing parents on the playground for
13:06informal chats about their children.
13:08This one also I right click I go to
13:11apply codes and then I state that having
13:15informal chats with parents.
13:19Remember all these belong to the second
13:22question. So the color code is light
13:25green. So social community based events
13:28are done that phone call with parents of
13:30course. So change color light green and
13:33then having informal chats with parents.
13:36I'm going to put another light green.
13:39Now I want to go and do another batch of
13:42codes for the second interviews and then
13:45we're going to see how we combine these
13:46to form themes. If you are doing this
13:49for a complete project, it would
13:51generally involve going there and
13:54revising the codes first. But for this
13:56video, I just wanted to introduce you to
13:58Atlas TI to have you have a dip in Atlas
14:01TI and to show you how we can easily get
14:03quotes and combine them to get themes.
14:05And then often we always go and report
14:08the findings. Let me open the second
14:10interview and now close the first one
14:13and let's read this. In your experience,
14:15what do people mean when they talk about
14:17parental engagement in school? Let's
14:18read the whole paragraph first, then we
14:20come back and code. For me personally,
14:22it's not an additional thing. It's
14:24something you do as a class teacher on
14:26lots of different levels. It's about
14:28having a good relationship with parents
14:30in your class. Then there's different
14:32layers you can add to that like the
14:35events we have in school that parents
14:36can come in and be part of. You might
14:39also have some parents that volunteer
14:41within the school as well. There could
14:42be parents coming to the classroom to
14:44see things happening. So I think it's
14:46layered on lots on lots on lots of
14:48levels. But it starts with the class
14:49teacher building those relationships.
14:51After that, you can do loads of
14:52different things to get parents
14:54involved. So, in your experience, what
14:57do people mean when they talk about
14:58parental engagement in school? For me
15:00personally, it's not an additional
15:02thing. It's something you do as a class
15:04teacher on lots of different levels.
15:05It's about having a good relationship
15:07with parents in your class. I want to
15:09code this to this teacher. Parental
15:12engagement means I right click, I go to
15:14apply codes, then I voice type. Having a
15:17great relationships with parents.
15:21So having a great relationship with
15:23parents, I add that code. Click the plus
15:26sign to add it. If you remember the
15:28first question, it was marked as red.
15:30Having a great relationship with
15:31parents, I right click, I go to change
15:33color to mark it as red. Remember, it's
15:36important to manage our codes to know
15:38where they came from because later we
15:40are actually going to be looking for
15:42patterns of shared meaning across these
15:44codes. Looking for a pattern of shared
15:46meaning is a thing we have to do later.
15:48We have to as well mark the codes to
15:50know where they originally came from so
15:52that it can be easy for us to look for a
15:54pattern of shared meaning. Then there's
15:56different layers you can add to that
15:57like the events we have in school that
15:59parents can come in and be part of. You
16:01might also have some parents that
16:02volunteer within the school as well.
16:04There could be parents coming into the
16:05classroom to see things happening. So
16:07it's layered on lots of level but it
16:08starts with the class teachers building
16:10those relationships. So parental
16:12engagement is building a good
16:14relationship with parents. This person
16:16also said or this teacher also said
16:18active engagement of parents in the
16:21classroom. All those quotes I want to
16:22say or add a quote as active engagement
16:25of parents in the classroom. So active
16:28engagement of parents in the classroom
16:30let's go to change color put that as red
16:33that's another code. So in your view
16:35which of those different layers or which
16:36types of parental engagement are most
16:38effective? You might ask a question
16:40later on in your interview. Some people
16:42provide answers even before you ask
16:45them. For example, if you read which of
16:47those different layers, which types of
16:48parental engagement are most effective?
16:50You can see this participant had already
16:53said parents volunteering in school. I
16:55want to code that as a type of parental
16:58engagement. So, I'm giving it a green
17:00color code after I'm done. So, parents
17:03volunteering in school.
17:08If I go to change color, I use light
17:10green. Why? This relates to the second
17:12question. Although it was asked in the
17:15first question, we still coded it in
17:16another section. One section can be
17:18attached to very numerous codes. There
17:21could be parents coming into the
17:22classroom to see things happening. Okay,
17:26parents visiting the classroom.
17:31So that code, I right click on it and I
17:33change color to light green. Look at
17:36that. We still have not even gotten to
17:38the second question, but this person had
17:40given us codes that we thought are what
17:42they thought was effective ways of
17:44parental engagement. But still, let us
17:46read their responses. I think the most
17:48effective as goes to be that
17:49relationship that you have with parents
17:51as a teacher because parents will have
17:53different experiences with school. You
17:54want them to come through the door and
17:55be involved that way, but also you want
17:57them to be involved outside the school
17:59as well with homework and reports. So
18:01that's another level of engagement
18:03outside school which has completely
18:04changed in the last 18 months. But in
18:06terms of engagement, I think you have to
18:08engage with them before you can expect
18:10them to engage with you. You don't want
18:12them through the doors. Then you've got
18:13to make them feel welcome and at ease.
18:15You got to let them know who you are and
18:18what you are about. You build that
18:19relationship and have conversations
18:21about their children and keep them up to
18:23date and informed with everything. The
18:25more you do that, the more they become
18:26involved. So it starts with the teacher
18:29parent relationship and then everything
18:32else grows from that. So from this we
18:34can see that this person is emphasizing
18:38that the most effective form of parental
18:40engagement begins with teacher parent
18:44relationship. So I want to highlight
18:48this last part. We apply a code and say
18:52engagement based on effective parent
18:55relationships.
18:58Right? So engagements based on effective
19:02parent teacher relationships.
19:05And then for this I go to color. This
19:08one was light green. Basically these are
19:12the kind of parent teacher relationships
19:15that we have here. Now we have done the
19:19first phase of analyzing our interviews
19:22or conducting thematic analysis on our
19:24interview which is generating codes.
19:26This is the analysis of these
19:28interviews. Once we've generated codes,
19:30I want to close the transcript and move
19:32to the second step which is coming up
19:35with themes. For my example, you can see
19:37it's very easy to come up with themes.
19:39Why? Because I ensured that I marked the
19:42codes and the question that this person
19:44was asking can give us a hint. For
19:46example, they were asking in your
19:47experience, what does it mean in school
19:49when people talk about parental
19:50engagement? This is subjective meaning
19:53of parental engagement. I can have a
19:56theme that one will be in code groups.
19:58Go to code group section in Atlas EI.
20:01Right click and call this new group. For
20:04this code group, I want to call it
20:07subjective understanding of parental
20:09engagement. Subjective understanding of
20:12parental engagement.
20:15Then we go to create. That's one of our
20:17will be one of our themes. And by the
20:19way, I can go and try to edit this.
20:23So I go to rename. This one will not be
20:26I want to call this theme hashtag one.
20:29So I label this theme and click rename.
20:32So this is a theme. Remember the first
20:34question we were asking these people is
20:37what does it mean in school when people
20:39talk about parental engagement. Let's
20:40write that down somewhere. So I want to
20:43right click and go to new memo. This
20:46theme represents the subjective
20:49understanding of parental engagement
20:52according to the interviewees.
20:55You see when we click there's a memo
20:58kind of an icon here. When you click on
21:00it we can read what that theme means.
21:03And then remember every code that came
21:06from question number one was marked as
21:08red. We marked the first question as
21:11red. I'm going to go and grab all the
21:13codes that are marked red by pressing
21:16control clicking on them. I drag and
21:19drop them under that theme. In at last
21:21year these codes will get duplicated.
21:24Under this theme we have four codes. You
21:26can see they are being counted for 1 2 3
21:284. And these are the codes. Let's form
21:30another theme. Let's go to code groups.
21:33Okay. New group. And then let's see what
21:36will be the second theme. If you look at
21:38them, you'll see engagement is based on
21:40effective teaching relationships. Now
21:42consider the question that was being
21:43asked. What types of parental engagement
21:45are most effective? So this theme can be
21:48theme two effective forms of parental
21:50engagement.
21:55Then we press create. So effective forms
21:58of parental engagement. What are they?
22:01Look at these codes. Engagement based on
22:02effective parent teacher relationships.
22:05Having informal chats with parents.
22:07Parents visiting the classroom. Parents
22:09volunteering in the classroom. Phone
22:12call with parents. Social and community
22:13based events. those with a strong
22:15purpose. So all those codes, drag and
22:17drop them in this code group
22:20and that's how you get all codes under
22:23that code group. Combined codes are what
22:25are forming themes. Basically that's how
22:28we do coding or we go from interview
22:30transcripts all the way to getting
22:32themes in at lasti. Then with that in
22:36mind we can go to code book and export a
22:39form of a code book. We have to just
22:43assign it in the right folder. So I want
22:46to open code list in Excel. Let's see.
22:49Let's see. Or open code book in Excel.
22:52Let's see the code book. You see? So we
22:55have codes. We have code group one and
22:58two. So each code at last is showing us
23:01where it belongs. These codes of course
23:03they are red cuz I give them a color
23:05code and that's a good thing about
23:06Atlasi. You remember I marked the codes
23:09as red that came from the first
23:11question. So the codes that are marked
23:13as red are under the one. So what this
23:16atlas here is calling a code group it's
23:18called aim. So the one you have active
23:20engagement what is the subjective
23:22understanding of parental engagement. So
23:24an active engagement of parents in the
23:26classroom establishing a community with
23:27the school at the center having a great
23:29relationship with parents holistic
23:31partnership between school and parents.
23:33So that's it. Then we have the second
23:35code group or the second theme
23:37engagement based on effective parent
23:38teacher relationship. So what are the
23:40effective forms of parental engagement?
23:42It's engagement based on effective
23:44parent teacher relationships. Parents
23:46visiting the classroom, parents
23:47volunteering in the classroom, phone
23:49call with parents social and community
23:51based events and those with a strong
23:53purpose. That's the kind of a code book
23:55that we get from Atlasdi. Basically
23:58that's how we code and move from codes
24:00to themes in Atlas TI. I'm going to have
24:04other videos where we go deep into how
24:07to report the findings and how to even
24:10have more visuals or visualizations and
24:13all that. But basically, this is how we
24:15get quotes or we perform qualitative
24:17analysis of interviews with Atlas EI.
24:21Remember, if you are feeling stuck with
24:23your data analysis chapter, don't
24:25stress. I'm here to help. I offer done
24:28for you qualitative data analysis
24:29services using Atlas EI. My done for you
24:32service includes coding, theme
24:34development, and visualization. On the
24:36other hand, if you prefer to learn and
24:38do the analysis yourself, I provide
24:40one-on-one Atlas TI consulting where
24:42I'll guide you how to master Atlas TI
24:45through step-by-step instruction and
24:47perform qualitative data analysis. Reach
24:49out right now. Check the description for
24:52my email and link to my

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