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How to Design a Logo in Illustrator | Graphic Design Basics — Transcript

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0:00This video is brought to you by Envato.
0:02What's the secret to designing a logo that leaves a lasting impression?
0:06Well, it's all about mastering the fundamentals of graphic design.
0:09Hello, my name is Daniel White, also known as Dansky, and I'm a designer
0:13and instructor with Envato.
0:14In this course, we're going to dive into the logo design process using a recent
0:19logo that are created for a fictional coffee brand, Luke's Iced Coffee.
0:24First of all, let's talk about the importance of a logo design in branding.
0:28A well-designed logo is pretty essential for branding as it serves as the visual
0:33cornerstone of a brand's identity, and if done correctly,
0:36it can create a memorable first impression, communicate the brand's values
0:40and personality, and help distinguish the brand from its competitors.
0:44It builds trust and can significantly influence consumer perception
0:48and loyalty.
0:49In summary, a logo is a powerful tool that encapsulates the essence of a brand,
0:54making it instantly recognizable and relatable to its audience.
0:59Now, let's do a quick overview of the logo design process.
1:02This typically begins with understanding the brand's identity, their values,
1:06and who their target audience is, often through a detailed design brief.
1:10This is then followed by brainstorming and sketching some initial
1:13concepts, exploring various ideas and visual directions.
1:18You can then refine your best ideas and digitize them using graphic design
1:22software like Adobe Illustrator.
1:24During this phase, you can experiment with color schemes, typography,
1:28different styles and shapes to create a cohesive and appealing design.
1:33Now, if you've seen me work before, my logos will often undergo
1:36many, many iterations just to get the design just right.
1:41And of course, you'll need to factor in any feedback
1:43from your team or client too.
1:45And finally, after working through any revisions, the final logo
1:49can be presented to your team or client, and it's a good idea
1:52we're presenting to showcase the design mocked up in a few real-world scenarios.
1:57For example, this could be on the header of a website or some signage
2:01or some printed material, something that's actually going to be used.
2:05This video is brought to you by Envato, the unlimited creative subscription.
2:09Find and download quality graphics, templates, photos, and fonts.
2:13Follow the link in the description and start creating now.
2:16So this particular logo was mostly designed live across multiple days,
2:20streaming on YouTube, together with a bit of work from home, a bit
2:23of work from London Airport, and during my recent flight to Louisiana.
2:27So I was working on this all over the place.
2:29And being a fictional brief, this one was relatively open, and we came up with
2:33the brand name, Luke's Iced Coffee, and it was always intended to be fun,
2:37like a pop-up style van business sellingiced cold drinks in the summer.
2:42And the identity needed to embody a refreshing an energetic esthetic,
2:46with ideally some calming colors that evoke the chill and invigorating
2:49experience of drinking Iced coffee.
2:52And in terms of the brand's values, it's all about the quality of the coffee
2:55and the customer experience.
2:57So professional and reliable, they're not too serious or corporate,
3:01so including some more fun and playful elements is a must.
3:04And the target audience is young professionals, college students, and busy
3:08individuals aged around 18 to 35 who are looking for a convenient and delicious
3:12way to stay energized throughout the day.
3:15The brief here was very loose being just a fictional project and for fun.
3:19But if you have a real brief you're working to, it's always
3:21a good idea to refer back to it as your design progresses, just to check
3:26that what you're creating is fulfilling the requirements set out in brief.
3:30Now, in terms of software, this logo was created almost exclusively within Adobe
3:35Illustrator using a variety of different tools and techniques that I'll be
3:39demonstrating a bit later in the course.
3:41Personally, I don't sketch out anything on paper like ever.
3:44I'm more of a digital guy, and I predominantly design with a mouse or
3:48trackpad, unless it's something that has a lot of lines and a lot of curves,
3:51or perhaps some more organic shapes, in which case I will definitely be using
3:55a pen tablet or pen display because it just makes life a lot easier.
3:59So brainstorming brainstorming really is the beginning of the creative process
4:02for me, whether that's mind mapping ideas or having a bubble with ideas coming off
4:07it or just sketching out things very crudely in the software,
4:10I can pull together some initial ideas that will hopefully branch out into new
4:14ideas that will be a bit more exciting down the line.
4:16Now, let's cover a bit of design theory.
4:19And design theory is essential in logo design as it ensures logos
4:22are visually appealing, effective, and convey the intended message.
4:27Balance ensures that the logo feels stable and harmonious.
4:30Symmetric balance provides a sense of formality and order,
4:34whereas asymmetrical balance can create a dynamic and interesting design.
4:38Proportion maintains the relationship between different elements, ensuring that
4:42no part of the logo overwhelms another.
4:45Proper proportion contributes to a cohesive
4:48and esthetically pleasing design.
4:50Emphasis highlights the most important elements of the logo, guiding the
4:54viewer's attention to the focal point, and this helps in conveying the brand's
4:58message clearly clearly and effectively.
5:01Rhythm can create a sense of movement and flow within a logo,
5:04leading the viewer's eye across the design in a deliberate way.
5:08Rhythm can also add a dynamic quality and ensures that the logo is engaging.
5:12Contrast differentiates elements through variations in color,
5:16size, shape, or type, making the logo visually interesting
5:19and ensuring that it stands out.
5:21Throughout the design process of the Luke's Iced Coffee logo, I meticulously
5:25refined every element to ensure that everything was perfectly balanced,
5:29particularly with the logo mark.
5:31I started by exploring different layouts and arrangements,
5:34and as you could see, some ideas are wildly different to others.
5:38And by adjusting things like the size and placement of the text
5:41and the logo mark, I was able to achieve a cohesive look that maintains
5:45visual interest and readability.
5:47Emphasis was created through a strategic combination of fills and strokes to make
5:52some areas appear bolder, which I think helped the logo to stand out, especially
5:56when compared to some of the earlier designs that were more linear in style.
6:00Contrast was another key consideration, so I experimented with various colors
6:04and tones to ensure that the logo would stand out.
6:07And by balancing the light and dark elements, I was able
6:10to achieve a color combination that ensures the different parts
6:14of the logo stand out from each other.
6:16Actually, these 4-5 colors also form a lovely color palette, too,
6:20that, as you'll see later, can be used for other brand assets,
6:23whether it's for the website, packaging, or a repeatable pattern.
6:27Now, let's talk about typography.
6:30Typography plays a crucial role in logo design as it can convey the brand's
6:33personality and values through the style and arrangement of text.
6:37The choice of font can evoke specific emotions and associations.
6:41For example, seraphonds often suggest tradition and reliability,
6:45whereas sanseraphonds convey modernity and simplicity.
6:49Good typography is easy to read and is memorable, making the brand name
6:53easily recognizable and distinctive.
6:56The spacing, alignment, and the integration of text
6:59with other elements are also vital in creating a balanced and cohesive logo.
7:04So essentially, good typography not only communicates the brand's message,
7:07but it also enhances the overall esthetic and the effectiveness of the logo.
7:12Here you can see an example of another logo I designed For this one,
7:16both the logo mark and the logo type have similar slightly rounded edges.
7:20This is so both elements of the logo fit together nicely, and this approach
7:24also aligns with the brand's values.
7:27Now, if we switch this out for some alternative type spaces,
7:30you can see this drastically changes not just how the logo looks,
7:34but the feelings that it can evoke.
7:36I typically get my favorite fonts from Envato.
7:38Just look at these.
7:39They have so many good fonts to choose from, and you get everything all within
7:43one subscription, and they come with a commercial license, too, which is great.
7:47Okay, so that's typography.
7:49Now, let's talk about color.
7:50Color theory is vital in logo design because colors evoke emotions.
7:55They convey messages, and they influence perception subconsciously.
7:59The right Color choices can significantly enhance a logo's impact, making
8:03it more memorable and recognizable, and different colors and combinations
8:07can communicate various brand attributes.
8:10For instance, blue often signifies trust and professionalism, whereas red
8:15can evoke energy and passion.
8:17An understanding color theory helps designers select colors
8:20that align with the brand's identity and appeal to the target audience.
8:25Additionally, color contrast and harmony are crucial for ensuring the logo's
8:29readability diversity and visual appeal across different mediums and backgrounds.
8:34In short, color theory helps create a powerful visual identity that resonates
8:39with viewers on an emotional level.
8:41For this logo, I never really left the beige, creamy, caramel-style
8:46colors, but I always wanted an accent color, something completely different,
8:50to give the brand a more unique flavor and to help it stand out.
8:54Now we're going to jump into Adobe Illustrator, and I'm going
8:56to show you the tools and techniques that we use to create this specific logo.
8:59So you can see I've created a new document in the Illustrator, and this is going
9:04to be interesting because I've not worked on this logo for quite a while now.
9:07And typically, as part of the logo design process, a design can evolve
9:10with small iterations bit by bit.
9:12But now I'm looking at the completed logo design with all these different shapes,
9:16lines, and curves, and I'm thinking, how am I going to create this?
9:19So now we're going to get stuck into some tools and techniques
9:21that are perfect for logo design.
9:23And I think you'll actually appreciate where things don't go to plan because
9:26these are common problems that I come up with, and I'm sure you do as well.
9:29And I'm going to show you how to get around them.
9:31So first of all, I'm going to zoom in and I'm going to start by grabbing
9:34the rectangle tool and we're going to draw the base of the cup.
9:38Now, let's make sure the fill is set to none and we're going
9:41to thicken up that stroke weight.
9:45Now, with the direct selection tool, I'm going to select just
9:48the top two anchor points and then press S for the scale tool, and we
9:52can now scale just those two points out.
9:54We've got the bottom tapered in slightly.
9:56Now, I'm going to grab the ellipses tool and we're going to click and drag
10:01and create an ellips or an oval.
10:03Now, if you've got your smart guides turned on, you can move this around
10:06and you'll see it marks the center very nicely.
10:08If we copy this shape and paste in place, we can then drag this copy down slightly.
10:12I'm also going to stretch it out to the side.
10:15Remember, you can hold Alt or option to scale from the left
10:17and right sides at the same time.
10:19Now, let's click and hold shift to make a circle.
10:21We're also going to move this into position, making sure everything
10:24is centrally aligned.
10:26If you're not sure, select everything and click this icon here just
10:29to double check.
10:29Because a big part of this design will be symmetrical, and this attention
10:32to detail is going to increase the quality of the final result.
10:36Now, we've got a lot of lines going on, so with the direct selection tool,
10:39I'm going to remove that bottom point on the circle, and this will just
10:41make everything a lot easier on the eyes.
10:44Let's move this down into position, and I might actually
10:47remove this top line here as well.
10:49So any of these lines that you're not going to be using as part
10:52of your design, I would definitely remove them to make things visually
10:54a bit easier to work with.
10:56Let's maybe scale these down a bit.
10:58Another really useful tip to switch into outline mode with Command
11:01or Control Y, and you get a styler wireframe of your design.
11:05As you'll see later in the course, this can be very useful
11:07for troubleshooting problems.
11:09Something else I like to do is copy certain shapes and then
11:12move them out to the right or left with the arrow keys, just in case
11:15I make changes to the design and then I actually need that original shape.
11:19When I say make changes, I mean this, selecting everything,
11:22grabbing the Shapebuilder tool, and then holding Alt or option and clicking
11:25on those endpoints to trim them off.
11:27You can click and drag through different shapes to combine them together.
11:30But we'll get back to that a bit later.
11:32For now, let's just scale this down and line everything up.
11:36There we go.
11:37Something else I like to do, if you've ever seen me work live,
11:40is I like to drag over everything and make copies all over the place,
11:44just Just in case something goes wrong, I've got that version to fall back on.
11:48Let's trim those away with the Shapebuilder tool.
11:50That's a pretty good start.
11:52Very quickly and easily, we've got the main shape of the cup.
11:54Now for the bottom, I'm going to delete this with the direct selection tool.
11:58I want this to curve slightly to follow the contour tools of the top part.
12:01You can use the curvature tool, but it doesn't mark the center point, which is a
12:04bit annoying, so you get a smooth curve, but you're not sure if it's perfectly
12:07symmetrical, so that's a no-go for me.
12:09Instead, I'm going to grab the pen tool.
12:11You can see this one marks that center point, and I can click and drag.
12:15Now, it can go all over the place.
12:16If you hold down shift, it's going to snap nicely.
12:19As I mentioned, there's going to be a lot of symmetry in this part of the design.
12:22What we can do is we're just going to fine tune the left half of the cup.
12:25Let's just make that perfectly smooth on that corner.
12:28Now, I can actually delete the the entire right side of that line,
12:31and I can select this here and then click O on the keyboard for the Reflect
12:35tool, hold Alter option and click, and then copy that vertically.
12:39Now I have perfect symmetry on both sides.
12:41To join these together, I just need to drag over these two anchor
12:44points, go to Object, down to Path, and select Join, and it will now
12:48join these into a single shape.
12:50At least I know that this part of the design is perfectly symmetrical.
12:54Now, I need to separate this ellips into two halves, so I'm going
12:57to copy it, paste it in place, and move one copy I'm going
13:00to delete the bottom half of this one.
13:02Then on the other copy, I'm going to probably maybe move this down.
13:06I'm then going to delete the top half of this one.
13:09This is why I move things around with the arrow keys because I
13:11can now just put them back in place, and I know they're going back in the
13:14exact same position they were in before.
13:16Now, again, I'm going to select everything and use the shape of the tool
13:19together with Alt or option and click to remove these points.
13:23We now have a dome shape, and I have this other half over here
13:26that I can pop back in position.
13:28I'm just going to adjust the stroke weight a bit.
13:31We'll make this one a bit thinner and the outer one a bit thicker.
13:36We'll make this bottom one match the top one.
13:39We now need to make space for the straw at the top.
13:41Let's just make a rectangle.
13:43We'll sample white as the color pop it in the center, and then again,
13:47we're going to use the scale tool to scale that on the left and right edges.
13:50Now, I'm going to grab the pen tool and I'm going to just
13:52complete this bottom shape.
13:54It doesn't need to be perfect here, but I do need to be able to swap the fill
13:57in the stroke with shift X just I can give this a solid black fill.
14:02Of course, it's messed up the contours of the ellipses now, so I need to
14:05select the ellipses and with the Eyedropper tool, just hold, shift,
14:08and click to set the fill color to white.
14:10Now, I think I'm actually going to move this part out again,
14:13so let's put that over there.
14:15I'm going to delete this part and bring this back in.
14:18You can see why I kept this part earlier, just in case
14:21I needed it, and there we go.
14:22Now I'm going to grab the width tool, and what I can do is use
14:25this tool to make certain parts of a stroke thicker or thinner, or I can
14:29double-click and enter a specific value.
14:31That bottom part is going to be thicker.
14:33This part at the top is going to be a little bit thinner.
14:36With this circle selected, what I'm going to do is I'm going
14:39to go to Object at the top, down to Path, and choose Offset Path.
14:44I'm going to enter a negative value, and this will create a copy
14:47of this ellips, but on the inside.
14:49Now, it's got those same modifications to the width, so I can change the width
14:53profile and set that back there.
14:55I'm going to delete that top point.
14:56Now, I can use the width tool again.
14:58However, instead of doing it on a full ellips, I'm now
15:01doing it just on this one line.
15:03What we'll do is we'll start with the middle, we'll set the width there,
15:07and then I can go to either end and taper those in.
15:15There we go.
15:16We'll try and scale that up a little bit without messing everything
15:19up we've just done.
15:22Let's bring that down.
15:23If you want to use the width tool to adjust one side of a stroke instead
15:26of both, you can hold Alt or Option and drag when using this tool.
15:30Let's just spend a second finetuning everything we've done so far.
15:46Right, now let's play around with negative space, and I'm going to draw a little bit
15:50of a curved cut into this part of the cup, and I'm going to use this
15:54to try and add a bit more depth and reinforce the shape of the cup.
15:58I've created this shape, and I'm going to set the fill color to white,
16:03and we need to match that curve to make it blend smoothly with the other lines.
16:07I'd recommend zooming in super close to get maximum precision.
16:10It's not perfect right now, but we can always come back to that.
16:13Right, now let's create another rectangle for the straw,
16:16and we'll thicken up that stroke.
16:17We probably do need this extending down into the drink, Dan.
16:20There we go.
16:21Another reason I like to move certain elements
16:24out with the arrow keys on the keyboard is because if they're a bit more complex,
16:27I can work on them independently.
16:29Then once they're done, I'll put them back into the design.
16:31What I'm going to do here is create an ellipses the same width
16:34as the rectangle, delete the top part, and we'll bring that down.
16:38Then to create the pattern on the straw, what I'm going
16:40to do is grab the Arc tool, click and hold shift to create an arc.
16:45I'm just going to drag this with Alt or option and shift to duplicate it,
16:49and then press Command or Control D to repeat that same action.
16:53There we go.
16:54We pretty much have the straw.
16:55What I'm going to do now is, while I'm moving it back in manually, I should
16:58have used the arrow keys, but I didn't.
16:59This does highlight a problem.
17:01It's not central at the minute because something is throwing
17:04off the alignment, and it turns out it's actually these arcs.
17:07They extend outside of the rectangle, and so I need to select them
17:11all and just scale them in so they line up with the edge.
17:16There we go. Perfect.
17:17Now, if I zoom back out, I should be able to align this all centrally.
17:23There we go. Lovely.
17:25Now, for the ice cubes, we're going to grab the Polygon tool, click anywhere,
17:28and type six as the number of sides, rotate it 90 degrees, and with the Pen
17:32tool, click in the center, and we can then click out each of those corners.
17:37We now have a 3D cube or what will become an ice cube.
17:40With all of those lines selected, I'm going to press Command and Control X
17:44to cut them, just round off the corners of that shape and then
17:48paste those lines back in place.
17:50Now I have that same 3D shape, but with slightly rounded corners.
17:53If I create a few copies of this, I can resize them.
17:57We'll start with this one in the middle here.
17:58Pop that there because that one is going to be perfectly upright.
18:03Let's make that a bit smaller.
18:04Then I'm going to duplicate this, make this one a little bit bigger,
18:07and rotate it slightly to the left.
18:09I think the lid and the straw might need to move up slightly.
18:12Then I'm going to drag with Alt, or option to duplicate it again
18:15and rotate it the other way.
18:17Now, I need to extend this curve a bit, and I can do that with the pen
18:20tool, so something like this.
18:22Let's zoom in and fine-tune that so it all lines up smoothly.
18:25Rather than try and do that pen tooling again in exactly the same way
18:28the other side, I'm just going to delete that entire right side.
18:32Again, press over the Reflect tool, hold Alter option and click,
18:35and then reflect it vertically.
18:37I'm feeling confident, so let's get rid of that backup
18:39and then copy this, paste in place, and then move this out to the left.
18:43I'm going to use the Shape Builder tool to remove that top part, and everything
18:47that's left, go to Object and expand a couple of times.
18:49What I need to do here is use the Shape Builder tool to remove the black part
18:53of the bottom and just leave me a copy of that ellipse in the middle.
18:57There we go.
18:58Now I can go to the color picker and we'll pick a color.
19:01Let's go for red, something nice and contrasting.
19:04Let's create another copy of this, move it up slightly.
19:07With them both selected, press Shift X to swap the fill and the stroke.
19:10I'm going to scale this top ellips slightly, and you'll see
19:13what I'm doing in a minute.
19:14If I select them both and use the shape board or tool, I can knock out that
19:18top part and then nudge this back in.
19:20I've created a really shallow crescent moon shape that fits nicely
19:24along that bottom edge of the lid.
19:26Just like we did before, we're going to use negative space to create shapes
19:29reinforce the shape of the cup.
19:32In this example, it's just going to make everything look a bit more round.
19:35Right, now let's spend a minute just fine-tuning everything we've done.
19:48Now, again, we're going to use the Shape Builder tool, hold down Alter option
19:51and click to trim those endpoints.
19:53There we go.
19:55Actually, that didn't really work.
19:57What I'm going to do is grab the Pen tool instead and use the same technique
20:00that we did on the bottom of the cup to create a nice smooth curve.
20:04Again, let's just go and fine-tune that so it is a perfectly smooth curve.
20:08You probably know what's coming next.
20:10Now we've got the left side done.
20:11We're going to delete the right side.
20:13Just make sure that you look for any stray anchor points like that lurking around.
20:17And again, we're going to use the Reflect tool to reflect a copy
20:19of this shape vertically.
20:21And if we zoom in here, there's a gap.
20:22Let's select both points with the Direct Selection tool
20:26and then go to Path and Average.
20:28And this will pull the two points into each other, and then you can
20:31join them together like we did before.
20:32Right, so you can see we're getting there.
20:34There probably is a smoother way to do all of this, but that is a big part
20:37of using Illustrator is problem solving, trying out different tools and techniques
20:41and combinations, and seeing which one gives you the best result.
20:45I think we're definitely getting there.
20:47Let's move this bit back up, first of all.
20:50There we go.
20:51I think I'll squash this bit down and maybe move it up.
20:57Now, I think we'll create a copy of this one and we'll I'm going
20:59to move this out to the left again, just in case anything goes wrong.
21:03I think I'm at the point now where I'm going to start expanding shapes,
21:06hence the backup copy on the left.
21:08Let's select everything and expand everything.
21:11Do it a couple of times just until you can't expand anymore.
21:14All the strokes are now filled, and we could try and unite this together, but
21:17as you can see, it doesn't really work.
21:19We need to use the Shape Builder tool to remove any white
21:22or transparent areas first.
21:24Now what we can do is just select the black and then unite that together.
21:28That should combine all these pieces into a single shape.
21:32There we go.
21:33If I zoom in a bit, you can see these corners aren't quite round, so I can
21:36use the Direct Selection tool and click on that corner widget to round them off.
21:40There we go. A bit of a lifesaver, that feature.
21:42If you click and hold on the Shaper tool on the left, you'll find the smooth tool
21:45hiding under there, and you can click and draw along paths to smooth them out.
21:49Right, I've just grabbed another copy of this ellips, and I'm pasting it
21:53in place, and I'm going to change the color to something different.
21:56I wasn't really liking that shape before that was representing the rim the cup,
22:00so I'm going to try and do this a different way and use this ellips
22:03and maybe just adjust it a little bit so it still follows the contours, but I can
22:07just get the shape and position right.
22:10Let's delete this top half. We don't need that.
22:12We just need the bottom half.
22:14I think that's straight, but I'm not sure. I'm going to check.
22:20Let's just draw a horizontal line. Yeah, that looks good.
22:23Okay, must be just me.
22:25Now what I'm going to do is set the stroke color to white.
22:27We'll thicken this up a bit, and then I'm going to use the width tool again
22:31to adjust the width at various points, tapering in that left and right side.
22:47There we go.
22:48Just a bit more fine-tuning.
22:51Yeah, I think that's definitely better than the previous one.
22:53Like I said earlier, it's just sometimes using different techniques to see
22:57which one gives you the best result.
22:58You can see I've I've deleted that other little corner cut as well,
23:02so I'm going to recreate this and do a much better job.
23:05Sometimes doing it in outline mode where you can just
23:07see the path, that wireframe, is sometimes a little bit easier.
23:21Yeah, I think that looks a bit better.
23:23Maybe just a bit of fine-tuning and definitely a bit of smoothing out.
23:28In fact, I'm going to take a second just to get this right
23:30or it's going to bug me.
23:39Right, now let's come back to the straw.
23:40I'm going to select everything, expand those strokes into fills.
23:44I can unite them all together.
23:49Then what I'm going to do is grab the Life Paint Bucket tool, click
23:53on the object to make it a Life Paint group, and I can now start adding colors.
23:57Let's just add some gray in for now, just so we can see.
24:00And in fact, actually, I think recreating this will be easier if I actually
24:06add the colors that I'm going to use.
24:07So let's just create a bunch of circles, and I'm going to enter the Hex code
24:11for the specific colors I'm using.
24:13So this first one is 58CAE8.
24:23And the next one along
24:26is F9C 166, 7C3 200.
24:36And then the last one, AF5 315. There we go.
24:42We have a lovely color palette.
24:43So now I can select the Live Paint Group again.
24:46And then with the Live Paint Bucket, I can click to add this color here, and then
24:51use the Eyedropper tool to sample a different color, and then switch back
24:55to the Live Paint Bucket and just click to add that different color.
24:58So I for the Eyedropper tool and K for the Live Paint Bucket tool, just so you
25:03can switch back and forth between them.
25:04Now, let's make the rest of the cut that same darker brown
25:07color, and I'm going to expand that live paint group on the straw just
25:11so I can continue to work on it manually.
25:13Now, let's bring the ice cubes back in.
25:15Yeah, I think that's looking pretty good, actually.
25:18What I'm going to do now is just maybe shrink that down and then
25:21move the ice cubes and the straw.
25:22I'm going to make a copy and move it up.
25:25I think it'll be easier to work on this separately because otherwise,
25:28it's just going to be too complicated with all these lines going everywhere.
25:31Let's expand these ice cube shapes, and with each ice cube in turn,
25:35let's unite them so all of those separate shapes are combined into a single shape.
25:40There we go.
25:41We can now use the eye dropper tool to sample that same color as the straw.
25:45I think I might just make a few minor adjustments there.
25:48We'll bring the straw down so it goes a little bit more into the drink.
25:52Maybe push the ice cubes out to the side of it.
25:55Again, we can select this and use the shape builder tool
25:57to combine certain areas together.
25:59We'll hold down Alter Option and click to subtract certain segments as well.
26:03Now you can see the straw is clearly in front of the ice cube behind.
26:07Now I've done that and not messed it up, I'm going to confidently
26:10delete the other one down below, and then we'll just use the arrow keys
26:13to nudge this one back in Position.
26:19There we go. I think that's the right spot.
26:20Now let's zoom in, select everything.
26:23Again, I'm going to use the shape boarder tool to make sure that the ice cubes
26:27are visible and that back part of the cup does not run through them.
26:31You can see I've zoomed in nice and close, and I'm just taking care
26:35to actually remove the right parts.
26:37But of course, if you make a mistake, you can, of course, go to Edit,
26:40Undo and just have another go.
26:43Fantastic. There you go.
26:44You can see it's all starting to come together.
26:47Now, I want the ice cubes to look like they're sitting in the ice coffee, so I'm
26:51going to use the pen tool to draw half of a curved shape, make that color white,
26:56and then reflect it vertically just so it cuts off those two ice cubes.
27:00I'm also going to add a solid brown shape to the left side of each ice cube.
27:05This is just going to act as a shadow.
27:07The top and right side of each ice cube is lit up with a light source, and then
27:12the left side would be in shadow.
27:13It's just going to help enforce that depth a bit more.
27:17All of this could still work as a single color design if needed, which is great.
27:21Now I'm going to create a coffee bean symbol with
27:23an ellips and a horizontal line.
27:25Let's remove that fill and just make sure everything's centered.
27:28Very good.
27:29Then with the line selected, we're going to add a zigzag.
27:32Now, first of all, we need to set this to smooth and change the ridges
27:36per segment to, I think, maybe about two.
27:39Adjust the size and then you get that squiggle.
27:42It's better doing it this way rather than drawing this line manually because we get
27:45that balance and that symmetry, which gives us a better end result.
27:50Now we can expand that stroke. Let's do it a couple of times.
27:53Then we can use the Shape Builder tool to knock out the black line
27:57from the brown ellips.
28:00Perfect.
28:01If we group both halves together, we now have a coffee bean that we can rotate
28:05and we can move onto the cup.
28:08Let's just flip it around the other way just to match the final design.
28:11Yeah, you can see a little bit of back and forth, but
28:14we are definitely getting there.
28:15However, I've just noticed that the main body of the cup doesn't look symmetrical.
28:19Unfortunately, something has gone wrong somewhere, and this is just one
28:22of those things that's happened.
28:24I'm going to move a copy of this out onto the right-hand side and try and fix it.
28:28I'm going to start by deleting everything that I don't need to worry about.
28:32It's just really the cup.
28:33Let's go and expand everything a few times just so we don't
28:36have any strokes there and we know that we're working with fills.
28:39There we go.
28:40With the shape builder tool, I can knock out that middle bit so it's transparent.
28:43For that rim highlight shape, I'm actually going to click on it
28:46to make it into its own shape.
28:48This does change the color sometimes, so let's just set that back to white.
28:52Now I'm going to take the left half, which I think is perfect.
28:55That's fine.
28:56I'm going to cover the right half with the shape and select minus front
29:00from the Pathfinder panel.
29:01That didn't seem to work.
29:02If you get an error, just use the Shapebuilder tool instead.
29:05Of course, remove any leftover anchor points.
29:08Now we have that perfect half.
29:09We can use the Reflect tool again to create a copy, and you could
29:13combine these together or group them.
29:14We don't want this cut out on both sides, so I'm going to remove it from the right
29:18side, so it's only on the left.
29:20Okay, symmetrical balance thing solved.
29:22Now I'm going to create a copy of the other design and just remove everything
29:26except the straw and the ice cubes and then drag this back into the center.
29:31Nice.
29:32Now, I do need to bring that gap either side of the straw back in.
29:36So let's just move all of this up to the front and make sure
29:39everything's centered.
29:40And lastly, we just need to grab the coffee bean
29:42and bring that in front as well.
29:44Again, we're going to center everything.
29:45And I'm just going to move the ice cubes in the straw a bit lower
29:48and then just adjust that white shape so it's not extending onto the brown.
29:53Yeah, that's a bit better.
29:55Again, time for another checkpoint.
29:56Let's put a copy over there.
29:58And now I'm going to select everything and once again use the Shape Builder tool
30:01to first knock out all of the parts that I want to be transparent.
30:05When I say transparent, I mean have no color and whatever background
30:10is behind the logo will show through.
30:12Let's go and do the same for all of these shapes here.
30:15When you have something a bit more complex like this with lots of lines and shapes,
30:19I would definitely recommend zooming in lots when you're using the Shape Builder
30:22tool, just so you don't miss anything.
30:24Right, now let's use the Life Paint Bucket tool to add some color here.
30:28We're going to grab that lovely caramel color over here.
30:32We're going to click to add this in a few places.
30:34We'll add it there for theiced coffee, but also theiced coffee
30:37is flashing all over the ice cube, so we're going to add it there as well.
30:41Now, if we zoom in, you will see some problems.
30:44We get some of these weird oddities sometimes.
30:47Again, going into outline mode is a great way to identify and isolate these
30:50problems so that you can delete them.
30:52Again, here I've got this weird thin border thing.
30:56What I'm going to do is I'm just going to actually use the pen tool to I've got
31:00some brown shapes around the outside.
31:02It's not the cleanest implementation, but it won't matter in the end because
31:06now I can just use the shape builder tool to combine all of these shapes together.
31:10In fact, I'm actually going to combine a lot of the brown area together,
31:14so the straw and the ice cubes.
31:16Let's just merge all of these shapes.
31:18It's all looking a bit complex at the moment, which
31:20can cause a lot of problems.
31:22Let's simplify it by combining as many parts together as we can.
31:25I'm going to take a second now just to combine a few more pieces as well.
31:34Now, when you get lots of these small
31:41pieces, these lines, these can be
31:42quite annoying to shape build at all because you have to be really Precise.
31:45Sometimes when using this tool, it can also remove the color
31:48from your shape, which is a bit weird.
31:50Just select it again and reapply the color.
31:52Sometimes rather than using the shape build a tool for these tiny pieces,
31:56I would use the Direct Selection tool to just select them and delete them.
31:59It's It's just quicker and a heck of a lot easier.
32:02I think we're nearly done.
32:03Let's just move all of this over there and let's pop the final one in the center.
32:08I think it's time we actually got some words in there.
32:10Let's move that off to the left.
32:12With the Type tool, I'm going to type the word Looks.
32:18Then from the Properties panel on the right, I'm going to select the font.
32:22It's New Rubric.
32:24If I just scroll down, I think it's a much bolder one.
32:27Extra bold.
32:28There we go.
32:30Oh, no, that's the rounded version.
32:31A bit too rounded for my liking.
32:34I'm looking for New Rubric Edge. There we go.
32:36A slight variation that rounds off the corners ever so slightly, which can
32:41make the logo a little bit more playful, which goes back to the brand values.
32:45Right, now let's start adding the other words.
32:47We've got luke's, and then we neediced and coffee in there as well.
32:51You can see I've got that blue accent color that I'm going
32:54to use for the word luke's.
32:56Then these bottom two words are going to be the brown.
33:00Now I'm going to select all of the text, and I'm just
33:02going to reduce the tracking slightly.
33:04The tracking is the spacing between all of the letters as a collective.
33:07They're now just a little bit closer together, and I'm now going to increase
33:10the size of the text as well.
33:13Let's just scale that up.
33:14At this It's a bit of a point in the process, the logo mark just
33:16felt a little bit strange.
33:18Something I did was actually rotate this so that right edge
33:21of the cup lines up nicely with the left edge of Luke's Iced Coffee.
33:26Now, you can rotate this manually, but I prefer to use a specific numerical value
33:31because if I need to revert back to having the cup perfectly upright,
33:34I can just use a negative version of that value to put it back the way it was.
33:38Now let's give these two elements a bit of breathing space and then
33:41try and center Luke's Iced Coffee with the logo mark on the left.
33:45Now we're going to add a background color.
33:47Let's zoom out and send this to the back.
33:49From the color picker, I'm going to sample this nice caramelly Iced coffee
33:53color, and then we're going to go with a super light version, like a creamy beige.
33:58Yeah, something like that looks This logo design does work
34:02as a single color as well, which is great if a business wants to do
34:05a one color print in black, for example, which can be a lot more cost-effective.
34:10Right now, I'm just going to lighten that background ever so slightly.
34:14There we go.
34:15Of course, if you spend a bit more time refining everything,
34:18you can end up with something like this.
34:21Something else you absolutely must check out is Envato's platform that
34:24offers millions of creative assets that come complete with a commercial license.
34:28You can use these on your design projects and you don't have to worry
34:32about any of that legal stuff.
34:33So for this particular logo, I downloaded several different mockups to help me get
34:38a better feel of how this would actually look when used in different places.
34:42And locking things up in this way makes it a lot easier when trying to sell or pitch
34:47your designs to teams or clients. There we go.
34:50That wraps up the course.
34:51Hopefully, you've enjoyed our time together and can now
34:53take everything that you've learned and apply this on your next design project.
34:57Thank you once again to Envato for having me here.
35:00Care and I'll see you next time.

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