How to Create an Interior Design Studio Presentation in 10 minutes — Transcript

Full transcript

1. 0:00If you're trying to win a new client,
2. 0:01the first thing they're going to [music]
3. 0:02ask you for is an example of your work.
4. 0:05And from experience, the two key things
5. 0:07[music] to a studio presentation is
6. 0:09this. One, it clearly communicates the
7. 0:12value of your work and your team,
8. 0:13[music] showcasing the expertise and
9. 0:15experience you have for the project. And
10. 0:17number two, it should remain up-to-date
11. 0:19with your latest work [music] and can be
12. 0:21tailored to each client. And the part
13. 0:23that takes the longest isn't necessarily
14. 0:25the content, it's the layout, the
15. 0:26structure, the branding, the colors, the
16. 0:29fonts. And the other major problem is
17. 0:31that once it's [music] built, it tends
18. 0:33to be frozen. A new project finishes and
19. 0:35the presentation deck doesn't include
20. 0:36it. So, when a client wants something
21. 0:38tailored [music] to their brief, you're
22. 0:39back to rebuilding it from scratch. So,
23. 0:42in this video, I'm going to show you how
24. 0:43you can build a studio presentation in
25. 0:45under [music] 10 minutes using a free
26. 0:47round template, which is linked in the
27. 0:50description. And throughout this video,
28. 0:51I'm going to take [music] this template,
29. 0:53drop in some project images and drawing,
30. 0:55add studio information, and publish it
31. 0:57as a live link. [music] So, that you
32. 0:59create a presentation that you can
33. 1:00tailor for each client, update as new
34. 1:02projects come [music] in, and send out
35. 1:04knowing that it's always reflecting what
36. 1:06your studio currently actually is. And
37. 1:09this is what it looks like when it's
38. 1:10done. So, let me show you how you get
39. 1:12[music] there.
40. 1:13This template is completely free.
41. 1:15There's a link in the description to
42. 1:17download it and create a free round
43. 1:18account. Have it open and follow along.
44. 1:21Right, 10 minutes, start the [music]
45. 1:23clock. Let's go. So, when you open the
46. 1:25template, you will arrive here in the
47. 1:27paper canvas. And you can see here that
48. 1:29you can basically select and amend any
49. 1:32of this text. So, you can choose any of
50. 1:34these elements. You can also choose and
51. 1:37adjust any of the placeholder images.
52. 1:39I'll show you that in a minute. I think
53. 1:41when you're presenting your studio to a
54. 1:43client, you want to make sure that it's
55. 1:44branded. You want to make sure that the
56. 1:46color is really neat and clean and also
57. 1:48represents the quality of your studio.
58. 1:51If your studio is quite vibrant, make
59. 1:53sure you use bright and bold colors. In
60. 1:56this case, the red is quite a strong
61. 1:58accent. If you're more a kind of warm
62. 2:00and subtle, maybe pastely studio, where
63. 2:03you're using more earthy colors and
64. 2:05tones, then maybe you want a
65. 2:06presentation a little bit softer and a
66. 2:08little bit kind of easy on the eye. This
67. 2:09is quite a bold, modern presentation,
68. 2:12which I quite like. I like the red. It's
69. 2:14already structured with the pages for
70. 2:16every section a studio presentation
71. 2:18needs. There's a cover page, a studio
72. 2:20introduction, or an about us page,
73. 2:23values, philosophy section, project
74. 2:25pages. The job is now to replace the
75. 2:28placeholder content with your own. Now,
76. 2:30in the scenario that you have plenty of
77. 2:32images from your studio, you have images
78. 2:35of your people, your team, some example
79. 2:37projects, maybe some material palettes
80. 2:39or products that you would typically
81. 2:41use. What I've done here is I've pulled
82. 2:42them all into the paper canvas, so you
83. 2:44can see some examples of tables, chairs,
84. 2:46fixtures, projects that we could use as
85. 2:50an example for the studio. And just to
86. 2:52caveat, these images are based on
87. 2:53real-life projects, and but I'm just
88. 2:55using them here for demonstration
89. 2:57purposes. And so, to bring these images
90. 2:59into your paper canvas, it's really
91. 3:00straightforward. You can either head to
92. 3:02the top left corner and import as an
93. 3:05image and select a file that you have on
94. 3:07your desktop. You can, of course, copy
95. 3:09and paste an image from a web browser
96. 3:11that you might have, or alternatively,
97. 3:13you could also maybe just drag and drop
98. 3:15in an image that you have from your
99. 3:17desktop. So, you can drag and drop in
100. 3:19multiple images. So, each page has a
101. 3:21self-contained layout. Some pages are
102. 3:23designed for a single hero project
103. 3:25image. Others are slightly more text
104. 3:28focused, some are slightly more project
105. 3:30overview focused. But, the idea of this
106. 3:32is to give you some examples of how you
107. 3:34can start laying out your presentations.
108. 3:36And remember, this is what it could
109. 3:38eventually look like, and this is where
110. 3:39we're going to get to at the end of this
111. 3:40video. Now, the fun bit is starting to
112. 3:42edit the template. So, we're just going
113. 3:44to start editing and amending this
114. 3:46template. Now, in this template, when
115. 3:48you select a text, you'll notice that on
116. 3:50the right-hand side in the style panel,
117. 3:52you will have a style assigned to that
118. 3:55text. Now, this is really important
119. 3:56because this is where you can then start
120. 3:58managing the color of your text, the
121. 4:01font size, the font type, where you can
122. 4:04start really customizing this
123. 4:05presentation. And so, what you want to
124. 4:07do is you can either completely detach
125. 4:09that text from the rest of the styles.
126. 4:13And so, for example, we can then adjust
127. 4:14and edit this. And in a moment, I will
128. 4:16demonstrate how saving these styles are
129. 4:18really important to help you implement
130. 4:20your graphic style and your branding
131. 4:21across the presentation. But in this
132. 4:23instance, I'm going to detach the style,
133. 4:25customize it, and have it as its own
134. 4:28instance. Now, let's start with this
135. 4:30portfolio cover. So, at the moment, we
136. 4:32have a placeholder box in place in the
137. 4:35center of this page. And now, there's a
138. 4:37few ways you could do this. You can
139. 4:38either, once again, drag over an image
140. 4:40from your kind of pool on the left hand
141. 4:42side. And you'll see here, when you drag
142. 4:44this image across, it's then really
143. 4:45important to start managing your layers.
144. 4:47So, we're going to select the text, and
145. 4:48we're going to change the layer top
146. 4:50right corner to text. And then, what
147. 4:52you'll see is you've got text above
148. 4:54pictures, and we're going to assign that
149. 4:56particular image to pictures, so that
150. 4:59when you drag it over, it's now in the
151. 5:01background. And you can now scale and
152. 5:03position that into place. You can
153. 5:04double-click the edge and pull it in to
154. 5:07crop. And you can start pulling that
155. 5:09into place, and you can also then start
156. 5:11customizing that shape as you wish.
157. 5:14You can then customize that image on the
158. 5:16right hand side. You can then change the
159. 5:18opacity. Uh we're going to drop that
160. 5:20down a little bit, so it's a little bit
161. 5:21softer. We're going to change some of
162. 5:22that text to white. But alternatively,
163. 5:24and I think a much quicker and efficient
164. 5:27way of doing this is if you select the
165. 5:29actual shape, you click the pick style
166. 5:33option on the right hand side, and then
167. 5:35select your image. It will then
168. 5:36automatically place that image in that
169. 5:38shape. So, that placeholder now becomes
170. 5:40the image by simply clicking pick style.
171. 5:43Now, as a demonstration to show show how
172. 5:45you can start customizing this
173. 5:46presentation from a styling perspective.
174. 5:48You can either manage your styles by
175. 5:49going to the style library on the
176. 5:51left-hand side and you can see when you
177. 5:52scroll down to all your text elements
178. 5:54that are located here. But
179. 5:55alternatively, as I showed before, when
180. 5:57you select a certain element, head to
181. 5:59the right-hand side, click edit rather
182. 6:01than detach, and then you can change
183. 6:03that to black, for example, and you'll
184. 6:05see that all of the pieces of text that
185. 6:07have that style assigned to it will now
186. 6:10all of a sudden go black. And so, if you
187. 6:11change certain other elements, for
188. 6:13example, the subtitles to blue, all of
189. 6:16those elements that have that style
190. 6:18assigned to it will also update to blue.
191. 6:19So, this is just a really easy and
192. 6:21simple way to kind of update and
193. 6:24customize this presentation. Now, I'm
194. 6:26just going to spend some time replacing
195. 6:28some of these placeholder images with
196. 6:30images of the studio or some of the
197. 6:32team,
198. 6:33um also updating some of this text with
199. 6:35maybe your studio ethos. And I think in
200. 6:38this type of presentation, what's really
201. 6:39important is to show the team, show the
202. 6:41people that might be working on that
203. 6:43specific project, or show maybe the
204. 6:45entire team working on maybe the
205. 6:47residential projects or commercial
206. 6:49projects or whatever it might be, so you
207. 6:50can give some kind of value of expertise
208. 6:53and what type of projects they've worked
209. 6:54on in the past, which also then just
210. 6:56gives some kind of credibility and also
211. 6:58some confidence to the clients to
212. 7:00understand that your team is credible
213. 7:03and also experienced enough to deliver
214. 7:04the project that they're after. And so,
215. 7:06of course, you can expand through this
216. 7:07template if you need to. So, I've now
217. 7:09put some images into the presentation.
218. 7:11You can see here that now I've got some
219. 7:13material examples, I've got some product
220. 7:15examples. And to customize some of these
221. 7:17images further, head to the right-hand
222. 7:19side in the style panel, and you have
223. 7:22some of these options here of either
224. 7:23upscaling, removing background,
225. 7:25generating product, image tracing, and
226. 7:27you can also further style these kind of
227. 7:29images to watercolor or clay or whatever
228. 7:32it might be. But in this case, what
229. 7:34we're going to do is we're actually
230. 7:35going to remove the background just to
231. 7:37make them a little bit kind of cleaner
232. 7:38and neater. And this is a really a tool
233. 7:40that I think shouldn't be kind of
234. 7:42overlooked. I think this is a really key
235. 7:43tool that could add a lot of kind of
236. 7:46more detail and personality to a
237. 7:48presentation. Showcasing example project
238. 7:51images or drawings are the most
239. 7:52important content in a studio
240. 7:54presentation. This is what demonstrates
241. 7:56outputs and expertise. Now, how this
242. 7:58works in real is that you have two
243. 8:00canvases. You have your paper canvas and
244. 8:02your model canvas. So, we've been
245. 8:03working so far in the paper canvas,
246. 8:05which is where fundamentally where the
247. 8:07presentation exists. But, what you can
248. 8:09do is you can then create some view
249. 8:11ports into your model canvas, which is
250. 8:13where your drawings will exist. So, if
251. 8:15we switch to our model canvas, you'll
252. 8:17see here that I already have some
253. 8:18drawings in place. And as you will see
254. 8:20is that they're actually really
255. 8:22beautiful drawings. They're populated
256. 8:24well. They've They've got their own
257. 8:25graphic style and touch of red across
258. 8:28the drawings. And so, when you're
259. 8:29delivering a presentation, I think if
260. 8:32you want to communicate the real kind of
261. 8:34style and graphic and branding of your
262. 8:35studio, it's really nice to kind of
263. 8:37focus on those touches. So, in this
264. 8:39case, the red adds something really nice
265. 8:41to the drawings. So, we're going to
266. 8:43first create a layer that's going to be
267. 8:44called views. So, we want the views to
268. 8:46be set on top of all the layers. And so,
269. 8:48we're then going to create a view into
270. 8:50our drawings. So, you can pull this
271. 8:52across onto the side just to help you
272. 8:53kind of work into it. And you'll see
273. 8:55here that it comes in at a kind of
274. 8:56default scale of 1 to 30 or it just kind
275. 8:59of randomizes the scale. But, you can
276. 9:01customize that to 1 to 100 if you wish.
277. 9:03And you can start customizing this view
278. 9:05and cropping it down as you wish by
279. 9:06selecting the view, dragging in the
280. 9:09sides, and then just positioning it into
281. 9:11place. You can double click into the
282. 9:13view and start actually panning around.
283. 9:16So, you can pull your drawing into
284. 9:17place. And we can do the same for the
285. 9:19floor plan. So, now we have some variety
286. 9:21to the presentation. We have some
287. 9:22drawings. We have some images of
288. 9:23materiality. We have some images of the
289. 9:25final product.
290. 9:27And now we can start maybe pulling in
291. 9:28some images for project steps. Maybe you
292. 9:31have something quite unique about your
293. 9:32process that allows you to deliver
294. 9:33projects. And that is something unique
295. 9:35that you could lean into to a client.
296. 9:37Here is a an example of what you could
297. 9:39do with this template. Here's an example
298. 9:42of a project that you could add. You can
299. 9:44also customize some of these pages and
300. 9:46start changing some of the colors to
301. 9:48blue or red or gray or however you wish.
302. 9:51You can also copy some of those pages
303. 9:53down and start adding more projects. And
304. 9:55I think a really nice thing about Rayon
305. 9:57is that you can also start customizing
306. 10:00your workspace. And so just in this
307. 10:02instance here, you can also then start
308. 10:04customizing your background of your
309. 10:06canvas. For example, we could change it
310. 10:08to a red if we wish. And so you can make
311. 10:10it personal to you. Now this final step
312. 10:12is really important. Now the
313. 10:14presentation is ready, there are two
314. 10:15ways to share it. The choice depends on
315. 10:17really what the client needs. And then
316. 10:19all of these pages can be viewed on the
317. 10:21left-hand side in the page tab. And here
318. 10:24you can reorder them as you wish. You
319. 10:25can then start exporting them as a PDF.
320. 10:29And as you flick through here, you can
321. 10:30then customize it as a um a PNG or a PDF
322. 10:34presentation. You can change some of the
323. 10:35ranges that you want to pull out. All of
324. 10:37this kind of standard stuff for
325. 10:38exporting presentations. But I think a
326. 10:41really important and key tool that you
327. 10:43should be aware of is that you can share
328. 10:45this presentation as a live
329. 10:47presentation. And the really powerful
330. 10:49thing about having a live presentation
331. 10:50is that of course here you can see that
332. 10:52it still maintains its quality and it
333. 10:54has really great high quality in a web
334. 10:56browser. But another thing is that when
335. 10:58you update any of your elements in your
336. 11:00drawing, for example, if we go back here
337. 11:03and we delete a project for example,
338. 11:05maybe there's a specific project that
339. 11:06isn't moving forward or we don't want to
340. 11:08present to a particular client, you can
341. 11:10delete that page from your presentation.
342. 11:13You can then head back to the top
343. 11:14right-hand corner. You can click share.
344. 11:17Go back to your presentation again.
345. 11:19Click the little blue reload button. So
346. 11:21it refresh the presentation.
347. 11:24So that when the client has a link to
348. 11:26that live presentation, it will then
349. 11:28automatically update. Now this This I
350. 11:30think particularly really important for
351. 11:32a studio presentation because there
352. 11:34might be clients that you want to show
353. 11:36some projects to but not all of them
354. 11:38because maybe it's a particular client
355. 11:40looking for residential projects, maybe
356. 11:42they're looking for a commercial
357. 11:43project, whatever it might be, you want
358. 11:45a specific presentation to them. You
359. 11:46want to tailor it to them. Use this
360. 11:48template, adjust it and tweak it
361. 11:50slightly, and send it to that client.
362. 11:53You can then duplicate that
363. 11:54presentation, maybe add a project or two
364. 11:56in, send it to another client, and then
365. 11:58some points you might then want to add
366. 12:01more to that presentation. You might
367. 12:02have another project that you think is
368. 12:03relevant that's come in or it's just
369. 12:05been completed. You can update the
370. 12:07presentation, you can click the reload
371. 12:09link, and then the client who has that
372. 12:11link already, who already has access to
373. 12:12that presentation, will be able to
374. 12:14review it again and it'll be updated to
375. 12:16your latest drawing set. [music] A
376. 12:18studio presentation shouldn't be a
377. 12:19document that you produce and forget. It
378. 12:21should be a living thing that gets
379. 12:22[music] better every time you finish a
380. 12:24project. The live link is what makes
381. 12:27that possible. So, to download this
382. 12:28template, it's completely free. If you
383. 12:30follow the link in the description, you
384. 12:32can also create [music] a free Rhoen
385. 12:33account. Open the template, add your
386. 12:35projects, and you can have something
387. 12:37ready to send by [music] the end of
388. 12:38today.
389. 12:39Thank you for watching today's video,
390. 12:41and I'll see you in the next one.