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How to Create a Killer Hook (Impossible to Skip) — Transcript

by Kallaway · 5,148 words · 722 segments · language en · Watch on YouTube

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0:00If you want your videos to perform
0:01better, you have to learn how to craft a
0:03winning hook. Now, I've studied
0:05literally thousands of videos. And it
0:06turns out when it comes to hooks, most
0:08people struggle with the same four
0:10things. And the good news is these are
0:11all very fixable if you know what to
0:14look for. So, in this video, I'm going
0:15to break all four of those things down.
0:17The core mistakes you're making, and the
0:19exact tactics for how you can fix them
0:21immediately. By the way, I know this
0:22works because content is all I do all
0:24day long. I have a million followers.
0:26I've done billions of views. And I've
0:27grown two separate personal brands in
0:30two different spaces. So, if you use
0:31this video as a checklist when you're
0:33making hooks, I guarantee you will get
0:35more views and your videos will be
0:37impossible to skip. All right, the first
0:39hook mistake is a big one. It's called
0:40single subject, single question. It's
0:43actually very simple. In order for a
0:44hook to work, it only needs to do two
0:46things. One, it needs to focus the
0:48viewer's attention on a single topic.
0:50And two, it has to plant the same
0:53question in every viewer's head. If you
0:55have 50,000 people watch a video, the
0:57goal is that after the hook, all 50,000
0:59of them are aligned and curious about
1:02the same thing. For example, if I
1:03started a video like this, here are the
1:05three ways I grew the most last year. Is
1:08that a compelling hook? Well, first,
1:09what do you think the subject of the
1:11video is going to be based on that
1:12sentence? Most people would say it's
1:14going to be about the ways I grew, some
1:16growth tips or lessons learned, but it's
1:18a bit vague and unclear. Some might
1:21think I meant mindset growth. Others
1:22might think I meant business [music]
1:24growth. Even others might think I meant
1:25literal muscle growth or even YouTube
1:27growth. And see that is a huge problem
1:30in lack of clarity because the way I
1:32wrote that assumed you would know what
1:34type of growth I meant. When you write
1:35hooks, you cannot assume the viewer has
1:37any embedded information before watching
1:40the video. And that is a huge mistake I
1:42see people make. If the set of yours is
1:44fragmented in what their understanding
1:46of the topic is, then a lot of them are
1:48going to be really confused when the
1:49next sentence you say doesn't connect to
1:51the previous one. And that confusion is
1:54really why viewers don't hook and they
1:56churn. They don't churn because they
1:57don't like you. They churn because the
1:59story you start telling stops making
2:01sense and they can't follow it. And so
2:02the lesson is the way you write the
2:04first couple sentences in the hook has
2:06to be unmistakably clear and focused on
2:08a single subject. Now, the other piece
2:10of this is the question that pops in the
2:12viewer's head after they hear your hook.
2:14Cuz we all know hooks are supposed to
2:16create curiosity, right? Well, the best
2:18hooks plants the same question in every
2:21viewer's mind. So, if we go back to the
2:23original example, here are the three
2:24ways I grew the most last year. What
2:26question pops in your mind after hearing
2:28that? Well, some might say, what are the
2:30three ways? I'm ready to hear them.
2:32Others might say, grew how? What exactly
2:34are you talking about when you say
2:35growth? And even others might say, who
2:37is this guy? Why should I care how he
2:38grew? Is that going to relate or help me
2:40at all? That's three different questions
2:42popping up in different viewers' minds,
2:44which means there are three different
2:46curiosity paths that viewers are going
2:48down. And again, twothirds of them are
2:49going to be confused when the next
2:51sentence doesn't connect. This lack of
2:53clarity in the subject and the curiosity
2:55is why your hooks are not hooking. Okay,
2:57so now I'm going to tell you how to
2:59solve for this. Imagine I wrote that
3:00example hook like this. These are the
3:02three best methods for business owners
3:04to grow faster on YouTube. Now, the
3:06subject is unmistakably clear. the
3:08methods for how business owners are
3:09going to grow on YouTube. And there's
3:10only one main question that should be in
3:12everyone's mind when they hear that.
3:14What are the methods? I'm ready to hear
3:15them. Tell me. See, by adding that
3:17clarity, we've narrowed the focus onto a
3:19single subject and a single question,
3:20which gets everybody on the same page
3:22for when we continue to tell the story
3:24from here. So, when I start the next
3:25sentence, everybody is following along.
3:27And I know this seems pretty basic, but
3:29like I said, this is the number one
3:31problem that the most people struggle
3:32with in all the videos that I've
3:34reviewed. people just are not clear
3:36enough in the way they frame their
3:38hooks. So, what are the specific tactics
3:40that you should use as a checklist when
3:41you're writing your hooks to make sure
3:43you're achieving this single subject,
3:45single question framework? For one, read
3:47the hook back after you write it and ask
3:49yourself this. Is it possible for
3:50someone to misunderstand the subject
3:52that I'm focused on? And once you're
3:54good with that, ask yourself, what
3:56question should pop in the viewer's mind
3:58based on hearing this sentence? The
4:00question should be something shock
4:01inducing that makes the viewer lean in.
4:04something like, "How is this possible?
4:05Is this real? Can you tell me more? I
4:08can't believe that. Is it true?" If you
4:10can't immediately identify what single
4:12question a viewer should have in their
4:13mind, then you need to rewrite the hook
4:15and go again. Now, one cheat code for
4:17accomplishing both of these things, the
4:18subject and question at the same time,
4:20is to just use a question hook.
4:22Literally ask the question in the hook
4:24that you want to plant in their mind.
4:26So, you might say something like, "How
4:27can a business owner grow on YouTube
4:29without spending 40 hours per week?"
4:31This achieves both the subject and
4:33question clarity at the same time. Now,
4:35the other way, if you don't want to ask
4:36the question literally, is to just study
4:38what the pros in your niche have already
4:40been successful with. Cuz here's the
4:42dirty little secret about social media.
4:44All the big people are copying everybody
4:45else, and all the small people are
4:47copying all the big people. They look at
4:49what works, they extract out the
4:51pattern, and then they remix it to make
4:52it work for their topic. And you can poo
4:54poo that all you want, but this is what
4:56all the top people are doing. So, if you
4:58want a faster way to figure out what
5:00hook structures have already worked in
5:02your niche, so you don't have to worry
5:03about misaligning on the subject in
5:05question, just use sandcastles.ai.
5:07That's literally why I built it. You can
5:09build a list of all the creators in your
5:11niche, look at all their top performing
5:13videos and the hooks for those videos,
5:15save those hooks as templates into the
5:17vault, and then reuse those templates
5:20when you're writing new scripts. It
5:21couldn't be easier. Either way, whether
5:23you use sand castles or not, you got to
5:25get to a single subject, single question
5:27clarity in your hook or it's [music] not
5:28going to hook. All right, hook mistake
5:30number two is the three hook
5:31misalignment. And you may have heard
5:33this before cuz I kind of pioneered it,
5:34but there's three types of hooks. The
5:36visual hook is what is shown on the
5:38screen. The spoken hook is what is said
5:40verbally by the creator, and the text
5:42hook is the text that's written on top
5:44of the visuals. If those three hook
5:46components are not perfectly aligned,
5:48the viewer is going to get confused and
5:50churn. For example, if I say, "There are
5:52three methods for brushing your teeth
5:53that will prevent cavities." But then I
5:55show you a visual of somebody eating
5:57candy. And then the text reads, "Gum
5:59health secrets revealed." Those three
6:01things seem like they're similar, but
6:03they're actually a little misaligned.
6:04One of them suggests brushing teeth, one
6:06of them suggests eating candy, and one
6:08of them suggests gum health. Now, most
6:09viewers could probably figure out how
6:11those three things go together if given
6:13enough time. But the problem is, as
6:15they're thinking through it, they're
6:16missing what you're saying. So, they're
6:18getting confused. Misalignment confuses
6:20the viewer because it makes them freeze,
6:22miss things, and then not know where the
6:24story has gone. So, above all else, you
6:26have to audit these three pieces in your
6:27hook and make sure they're aligned. And
6:29the tactical thing is just ask yourself
6:31this. Do all three of my hook components
6:33mean the same thing? If not, fix that
6:35immediately. Also, if you're not using
6:37text hooks, like you're not putting
6:39title text in addition to the caption in
6:41the first couple seconds, you really
6:42should be because it's way harder to get
6:44someone to understand what you mean with
6:45just two elements than it is with all
6:47three. So that is a surface area you
6:49must be using. Okay, let me just quickly
6:50show you an example of good and bad hook
6:53alignment. Watch the hook for this first
6:54video that I made a few weeks ago. This
6:56is the future of home design. Now if we
6:58analyze this for the first sentence, my
7:00spoken hook was this is the future of
7:02home design. My visual hook was a home
7:05being designed and my text hook was
7:07future of home design. See how those are
7:09literally perfectly aligned. Let's go to
7:11the second sentence. It's called Zuru.
7:13My spoken hook was it's called Zuru. My
7:16visual hook was literally a visual that
7:18said the word Zuru. And in this case, I
7:20didn't have a text hook because I didn't
7:22extend it to the second sentence. Let's
7:23go to the third sentence. And their AI
7:25software makes building your dream house
7:26[music] feel like you're playing a video
7:28game. My spoken hook was and their AI
7:30software makes building your dream house
7:32feel like you're playing a video game.
7:34My visual hook was videos of someone
7:36designing a house that looked like they
7:37were playing a video game. And in this
7:39case, I also didn't have a text hook cuz
7:41it didn't extend to the third sentence.
7:42You see how that video has perfect
7:44alignment across the three pieces. And
7:46because of that, you are perfectly clear
7:47on the subject, some futuristic home
7:49design software, and you're perfectly
7:51clear on the question that should pop in
7:52your mind. How does it work? That video
7:55got 2 million views. Certified banger,
7:57and it all works because the hook was
7:58perfectly aligned. Now, here's an
8:00example of bad hook alignment. And I'll
8:02just do a one sentence hook this time.
8:03Check this out. This company is sending
8:05shipping containers into space. My
8:07spoken hook was, "This company is
8:09sending shipping containers into space."
8:11My visual hook was a compilation of moon
8:13bases being built and some rockets. And
8:16my text hook was space cannons are so
8:18insane. Without playing it any further,
8:20can you assess what the subject of the
8:22video is going to be? Well, I said
8:23shipping containers. I showed
8:24spaceships. And I said space cannons.
8:27So, it's kind of not clear where I'm
8:29going next. And then for the question
8:30that should pop in your mind, it could
8:32be a number of things. What are space
8:34cannons? What does this have to do with
8:35space at all? Is this a real thing or
8:38some sci-fi thing? because it's not
8:40clear, the questions aren't clear, and
8:41you can see it's just not as crystal
8:44clear as the first one. It's still a
8:46cool idea, but because the hook
8:47alignment was off, [music] the clarity
8:49was off, and the hook did not retain.
8:51This small thing is the difference
8:52between 50,000 views and 5 million
8:54views. All right, hook mistake number
8:56three is that your visuals in the visual
8:58hook are not unique enough. They're just
9:00not popping off the page. Now, this
9:02doesn't mean you need more chaotic
9:04motion that makes no sense. What you
9:06need is visuals that contrast against
9:08what people typically see. If you look
9:10at your videos amongst a sea of others
9:12in your category, do you have enough
9:14visual differentiation to separate yours
9:16in the first 2 seconds? Because before a
9:18viewer can try to understand your video,
9:20they have to lift up their thumb and let
9:22it play in the first place. So getting
9:24these first couple seconds of visuals
9:26right is super critical. I call these
9:27scroll stopping visuals. Now, there are
9:29four main ways that you can upgrade your
9:31visuals to create this scroll stop
9:33effect. Number one is to use an
9:35attractive or unique-looking person.
9:37Number two is to use a recognizable
9:39person or subject. Maybe it's a
9:40celebrity, a brand logo people
9:42recognize, something where you can build
9:44relevance quickly. Number three is to
9:46use atypical visuals that contrast
9:48against what you typically see in your
9:50category. And number four is to use an
9:52atypical visual format or layout. The
9:54truth is, people need some kind of
9:56visual eye candy to stun them into
9:58initially giving your video a chance.
10:00It's crazy to say, but in 2026, people
10:02are going to be watching hundreds, if
10:04not thousands of videos per session, per
10:06day. And so, their brain is just tuned
10:08to filter out the normal stuff they
10:10always see. So, you need to figure out
10:12how to cut through visually. Now, one
10:14thing you can do is to improve your set
10:15or in world shots. These would be a-roll
10:18adjustments, the footage where the
10:20creator, you talking to the camera. You
10:22could use a real set, a studio, or a
10:24green screen, but you need some visuals
10:26that are intentionally different from
10:27what they typically see on the feed.
10:29Using static photos or photo
10:31compilations on the green screen effect
10:33is probably the lowest lift way to
10:35create some sort of visual
10:36differentiation. Option two is that you
10:38could change your B-roll selection
10:40either by using popular clips, popular
10:42movies, popular TV shows, or some
10:44footage that you can find that is
10:46highquality and different from your
10:48category. Option three is that you could
10:49use AI to generate visuals. With Nano
10:52Banana Pro and the newest Veo models, AI
10:54tools have gotten to the point where you
10:56can create pretty solid, compelling
10:58looking visuals that don't clock as AI
11:01to the average viewer. Now, if you're
11:02hot and charismatic, you may not need to
11:04do any of this. You can just shoot it
11:05with just you and let that fly and it'll
11:07probably work. But if you don't want to
11:08rely solely on that, you need to use one
11:10of these visual stun gun techniques to
11:12have your visuals pop off the page to
11:14the average viewer. The reality is the
11:16content world now has a minimum viable
11:18visual requirement. And if your visuals
11:20do not cut through above that level,
11:22people will not stop and give them a
11:24chance. So, here's my tactical advice.
11:26When you're scrolling, because we all do
11:27it, make it a point to like and save any
11:30video where the visuals make you stop
11:32and lift your thumb off the scroll, even
11:34if it's not in your niche. Make a habit
11:36to build a collection or folder of these
11:38visual stuns that you can use as a
11:40reference that you might use later.
11:41Here's a few rapidfire examples for a
11:43couple people I've seen in the last
11:44couple weeks that felt like they
11:46pioneered a little bit of a new look on
11:49the visual hook on an old style. The
11:51first one is Jamie Ganon aka Tech Bimbo
11:54is what she goes by. In this shot, which
11:55I really like at the beginning, she
11:57frames herself in the bottom half and
11:59uses white walls and ceilings above that
12:01negative space as a canvas to show
12:04interesting visuals. This is a very
12:06unique way to use negative space that I
12:07haven't seen very often. Here's a
12:09similar example from Mark at Open
12:11Residency. He has some of the best
12:12podcast clips out there. They're doing
12:14the same thing. They have the podcast
12:15set and they're using that negative
12:16space above as a canvas for visuals.
12:18Now, I'm sure the arb on this is going
12:20to close after people see this video,
12:21but right now that is a sneaky great way
12:23to add visual differentiation in the
12:25hook on the feed. All right, here's
12:27another example from this guy Sam John
12:29Creates where he uses the top and bottom
12:32black frames slowly closing to create
12:34anticipation. your eye goes to it and
12:37you don't want to scroll away because
12:38you want to see what happens when it
12:39fully gets closed. That's a really great
12:41visual hack that I think he came up
12:43with. Here's another one from me. This
12:44didn't really work very well, but I
12:45tried to do this like Tony Stark Iron
12:47Man overlay on my glasses and then take
12:50the glasses off in 1 second and have
12:52that overlay go away. Just trying to add
12:54some visual eye candy to get people to
12:56stop. I don't think it was executed
12:58perfectly, but that was an attempt from
12:59me. Here's a pretty basic one, but I
13:01think it works really well. this green
13:02screen effect where this guy in the
13:03corner is doing the typical green
13:05screen, but he added this white outline,
13:07this thick white stroke around him. And
13:10for whatever reason, my eye went to that
13:11and I didn't scroll away cuz it looked
13:13different. Now, these are just a few
13:14random ones. I have dozens and dozens of
13:16these saved cuz I build this habit of
13:18trying to save and favorite any videos
13:20that pop my eye visually. The point is,
13:22there are lots of ways to make your hook
13:24visuals pop in the first couple seconds.
13:26But regardless of which you choose, you
13:27have to make them pop or you will lose.
13:30Again, the easiest way to solve for
13:31this, like most of these
13:32recommendations, is just to search for
13:33the top creators in your niche and watch
13:36a couple hundred of their videos
13:38collectively as a cohort. Try to train
13:40your eye to figure out what are the
13:42buckets visually that they're using that
13:44are working for their best performing
13:45videos and then replicate that as a
13:47beginner. You could do this process on
13:49sand castles looking at all of them in a
13:50cohort or just scroll individually on
13:52Instagram. It's more noise on Instagram,
13:53but you could do that, too. The more
13:55options your brain can ingest, the
13:56easier it'll be to build a visual
13:58database in your own head where you'll
14:00[music] start pattern matching a lot
14:01more quickly. All right, so far we've
14:03talked about three huge hook mistakes.
14:05The first one is making sure the words
14:06you're using in your spoken hook are
14:08super clear so that they dial in on a
14:10single subject and a single question in
14:12the viewer's mind. The second one is
14:13making sure that the spoken hook, text
14:15hook, and visual hook, those three
14:16components, are perfectly aligned. And
14:19the third one was walking through a
14:20bunch of ways to use your visual hook to
14:22stun the viewer and pop off the feed so
14:25you add some visual differentiation that
14:26makes them lift their thumb. Now, the
14:28last hook mistake number four is all
14:30about the data. And I've kind of alluded
14:31to this a little bit already. The goal
14:33for any business owner when you're
14:34making content is to derisk your reps.
14:37It's going to take a lot of volume to
14:39win in content either way. But if you
14:41can get your hook hit rate from 1 in 20
14:44down to 1 in5, it will completely change
14:46the effectiveness of that process for
14:48lead genen. Now, the way to increase
14:50that hit rate is to derisk your effort.
14:52And by drisk, I mean having a higher
14:54probability chance of your content
14:56working. The way you increase that
14:58probability is to study what's already
15:00worked. If you're trying to come up with
15:01new hooks from scratch every single rep,
15:04you are playing the content game on hard
15:05mode. you're risking the rest of that
15:08effort on the video on your guess for
15:10what maybe could work on that hook. You
15:12just shouldn't play the game this way.
15:14The best predictor of future success for
15:16hooks on your channel is to study the
15:18other hooks that have already won on
15:20your channel. So, first before you do
15:22anything else, before you look at any
15:23other creators, I would go to
15:24Sandcastles, go to the videos tab, go to
15:27the channels filter, pull up your
15:28channel, sort by views or outlier score,
15:31and study your top performing videos and
15:34the hooks that you used. Now, most
15:35people would write these down on a note
15:37or some Excel or Google sheet. But in
15:39sand castles, you can just click save to
15:41vault and we will build a ready for you
15:44template on any hook in one click. Now,
15:46if you want, you can then export those
15:48templates. We just added this feature
15:50that exports button. Export those to
15:52Google Sheets. You could use in Claude
15:53or Chat or you could use them directly
15:56in our script writing experience. But
15:57either way, the fastest path to get
15:59winning hooks is to use the previous
16:00hooks that you've already won with and
16:02turn them into templates and then adjust
16:04and remix for your new video. If you
16:06want to derisk your effort, you have to
16:07be using winners. It is an absolute
16:09must. Imagine I handed you a paid ad
16:11that had worked in the past and I was
16:12like, I need you to get me more sales.
16:14Are you not going to run that paid ad
16:16until it's out of juice? No. You're
16:18going to run it to the ground. That's
16:19exactly what using your hook winners
16:22that have already worked would be. All
16:23right. All right. Now, if you don't have
16:24any hook winners yourself, you're a
16:26beginner or you haven't cracked the
16:27content for yourself, what you then want
16:29to do is look at other creators in your
16:30niche, ideally that are executing with
16:32the same visual format as you. You want
16:35to hold as many variables constant
16:37between them and you, and look for
16:38people that are small to midsize. You
16:40don't want to look at the biggest people
16:41in your space for inspiration because
16:43their personal brands are so big that a
16:45lot of their success is based on their
16:47familiarity, not necessarily their
16:49execution. If you find a small or
16:50medium-sized creator that has a
16:52breakout, it's because the hook
16:53structure or the topic was actually
16:55validated. And again, you can use Sand
16:57Castles to build out these lists of the
16:58small or medium creators and look at all
17:00of their stuff in aggregate or you can
17:01just scroll one-on-one in the apps. But
17:03I'm telling you, this is why I built
17:05Sand Castle. I'm trying to lay the rails
17:07for business owners that don't actually
17:09want to spend that much time making
17:10content to [music] speed up their
17:12datadriven efficiency in the content
17:14process. But once you build the cohort
17:16of the small to medium-sized creators in
17:18your niche, run the same process. Go in
17:19sand castles, go to the videos tab,
17:21filter by that watch list so you can see
17:23the full cohort, sort by views or
17:25outlier score, and just look and watch
17:27one by one by one and start to mine for
17:30the hook templates. You can click and
17:32save those into the vault as reusable
17:33templates, or you can export those and
17:35use them however you want. But you have
17:37to be studying proven data if you want
17:39to speed this process up. What I just
17:40described is typically as far as you
17:42need to go because by doing that,
17:43looking at your own winners and looking
17:45at the category winners, you'll find
17:47five to 10 hook formats that just
17:49perform well over and over. You don't
17:50really need to do anything else. Don't
17:52make this process harder than it has to
17:54be. The pros do not reinvent the wheel.
17:56They just recycle the stuff that's
17:57working. All right. Now, before I end
17:58this video, I want to share one more
18:00thing that I think will be super
18:01helpful, and that is my full hookw
18:03writing process. I use this exact mental
18:05checklist when I'm writing a new hook to
18:07make sure I hit on all the pieces that I
18:09just mentioned. And if you're a business
18:11owner, this is the real sauce. I've got
18:12a free community specifically only for
18:15business owners where I share a bunch of
18:16stuff like this checklist systems. We
18:18have 65 free trainings. It's called Wavy
18:20World. Again, completely free. We got an
18:22invite link below if you want to join.
18:23All right, here's the hookw writing
18:24checklist. Step one is to first pick the
18:27subject that you want the video to focus
18:29on. Get really crystal clear on this so
18:31you can build the hook around it. Step
18:33two, decide what question you want to
18:35pop in the viewer's head when they hear
18:37your hook. This should ideally be the
18:38most interesting possible question that
18:40would lead perfectly to the next part of
18:41your script. Typically, you want it to
18:43be an emotion inducing or shockdriven
18:45question. Step three is to have a sense
18:47for what the visual would be for the
18:49visual hook. You don't have to make it
18:51yet, but just have a sense, a clear
18:54vision of what that could be. This is
18:55kind of like YouTubers making the title
18:57and thumbnail at the beginning before
18:58making the video. If you just write the
19:00title and then you get to the end with
19:01no sense for the thumbnail, you might
19:02get trapped in an inability to execute
19:04visually. So, you want to think at this
19:06point, what could the visual hook be?
19:08Just have a rough sense [music] for
19:09that. Step four is to actually write the
19:11hook. And this is going to be the spoken
19:12hook that you say. It can be one to
19:14three sentences. I typically like to
19:16make my hooks two or three sentences cuz
19:17I like saying things twice in two
19:19different ways to make sure the clarity
19:21is clear. But if you can get it done in
19:22one sentence, perfect. If you need
19:24additional words or sentences to make
19:25sure the subject and question are clear,
19:27use them. Right? in a fifth grade
19:29vocabulary level. Write in active voice
19:31and be very punchy with the way you
19:33deliver. No extra words, no extra
19:34phrases that don't need to be there. If
19:36you're struggling with this, again, I
19:37sound like a broken record. We have a
19:38script writer in Sandcastle that'll just
19:40write it for you. It'll take the
19:41templates and write them for you
19:42perfectly succinct. So, you could use
19:44that if you want or use chat or claude.
19:46Step five, after writing the hook, you
19:48haven't made the visuals yet, but you've
19:49just written the hook, run the one
19:51subject, one question gut check and ask
19:54yourself these two questions. Does this
19:55hook unmistakably reference one subject?
19:58And two, does this hook unmistakably pop
20:01one single question in the viewer's
20:03mind? If those two things are not a
20:04resounding yes, go back to step four and
20:06rewrite it again. Step six is to
20:08actually make the visual hook in the
20:09edit, add the text hook on top of the
20:12visual, and then align it with the
20:13spoken hook. You should now have all
20:15three pieces executed in your editor.
20:17You want to do your absolute best to
20:19make that scroll stopping visual effect.
20:21If you're not great with visuals, you're
20:22not great editor, it's going to take
20:23time to get better at this, but you want
20:24to kind of gut check this against the
20:26field. Who else in your niche is doing
20:28this well and try to gauge your scroll
20:31stop ability compared to theirs. Step
20:33seven, last step. This is your last
20:35chance audit. Once you have the whole
20:36thing there, I want you to watch the
20:38hook again on your video. Answer these
20:40four questions. Am I clear on what the
20:43subject is supposed to be? Am I clear on
20:45what the question that's supposed to pop
20:46is? Are all three pieces perfectly
20:48aligned? Am I interested and curious
20:51enough to want to go to the second
20:52sentence? These are the fundamentals. If
20:54you nail these and you run that one
20:56through seven process, I guarantee your
20:57hooks will be better and you'll get more
20:59views. All right, guys. That is all I've
21:00got for this video. As a recap, we
21:02covered the four biggest hook mistakes
21:04that I see over and over people struggle
21:05with. If you watch this video, I
21:07guarantee your hooks will get better.
21:08Now, if you want to go even deeper on
21:10hooks, I've got two things for you. The
21:12first, I filmed a 2-hour in-depth master
21:14class live. We've got 40 pages of notes.
21:17We have a hook database with over 400
21:19different templates and I went through a
21:21bunch of examples live in multiple
21:23niches. If you want to watch that hook
21:25master class, I've got a link below. The
21:27second thing is this video deep dive
21:28that I made on hooks is one of the most
21:30popular videos on hooks on all of
21:32YouTube. It has over 600,000 views.
21:34People loved it and there's so many
21:35comments about the transformation people
21:37had. So, I recommend if you like the
21:39hook's topic, you feel like you need
21:40improvement and this video was helpful
21:42but didn't fully close the loop, make
21:44sure to click this video and watch this
21:45one next cuz it will work really well as
21:47a compliment. As always guys, I
21:48appreciate you. I'm trying my best to
21:49make unique stuff that you just don't
21:51hear everywhere else. So, if you're a
21:52business owner and you're trying to get
21:53better at content, make sure to
21:55subscribe and we will see you on the
21:56next one. [music] Peace.

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