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How to Catch Up In Life (Using Logic) — Transcript

by Alex Hormozi · 2,589 words · 368 segments · language en · Watch on YouTube

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  1. 0:00If you're ambitious, but not sure what
  2. 0:01to do, I'm going to share six
  3. 0:02principles, really just actions that
  4. 0:04have helped me get to where I want.
  5. 0:06These are the same six things that
  6. 0:07allowed me to go from having only a
  7. 0:08thousand bucks to my name and sleeping
  8. 0:10on a gym floor to now having a portfolio
  9. 0:11of companies that last year did north of
  10. 0:13250 million a year. And the reason I'm
  11. 0:14making this video is because I'm on a
  12. 0:16mission to get the next generation of
  13. 0:18men and women to make their first
  14. 0:19hundred thousand dollars, and there's a
  15. 0:21lot of reasons for that, but I think
  16. 0:22that if you can participate in the
  17. 0:23economy, you will believe in capitalism,
  18. 0:25and I think that will set up the next
  19. 0:26generation for much bigger and better
  20. 0:27things. So, let's just start with
  21. 0:29principle number one, which is build
  22. 0:31capacity.
  23. 0:32And so, what to do when you're not sure
  24. 0:34what to do is you build capacity. So,
  25. 0:36for example, if you don't know what
  26. 0:38you're going to do tomorrow, you should
  27. 0:39go and bed on time today.
  28. 0:41Uh when you're not sure what you're
  29. 0:42going to do, still it might as well be
  30. 0:43rested, that's building capacity. Um you
  31. 0:45can get in shape when you don't have
  32. 0:47dates lined up. Like, you don't have one
  33. 0:49lined up, but it can help you when the
  34. 0:50opportunity strikes.
  35. 0:52Uh you can save money when you're not
  36. 0:53sure where you're going to invest
  37. 0:55because at least you'll have the money
  38. 0:56so that when the investment comes,
  39. 0:58you'll have the opportunity to take
  40. 0:59action. It's just the thing about
  41. 1:00opportunities is that they present
  42. 1:01themselves to everyone, and only people
  43. 1:03with capacity can both recognize and
  44. 1:05capitalize on them. So, don't be in the
  45. 1:07bleachers when the fat pitch comes. You
  46. 1:09want to be at the plate, you want to
  47. 1:10have already practiced your swing, and
  48. 1:12you want to be ready to go.
  49. 1:14And I'll give you a case study that
  50. 1:15actually can drive this point home. So,
  51. 1:17there was a study they did at Princeton
  52. 1:18grad school. It was called like the good
  53. 1:19good Samaritan study, where they had
  54. 1:21seminary students who saw themselves as
  55. 1:23moral people, right? They were studying
  56. 1:24to become priests. And they asked them
  57. 1:27to uh write a paper on being a good
  58. 1:30Samaritan, and then to present it. All
  59. 1:33right? And so, what was interesting
  60. 1:34about this is that in the study, they
  61. 1:37separated them into three groups. And
  62. 1:39so, on the way to give the presentation,
  63. 1:41there was this very narrow hallway into
  64. 1:42the auditorium. And in the narrow
  65. 1:44hallway, they put someone who had fallen
  66. 1:46and clearly needed help. Group one was
  67. 1:49people who were 10 minutes late. Uh
  68. 1:51group two was people who were on time.
  69. 1:53And group three was people who were
  70. 1:55early. All right? Now, guess what
  71. 1:58correlation, how people rated themselves
  72. 2:01in their essay, had to do with the
  73. 2:03likelihood that they would stop and help
  74. 2:04the person.
  75. 2:05You're right. zero. All right?
  76. 2:09You know what did have the highest
  77. 2:10correlation with the likelihood that
  78. 2:11they stopped and helped the person?
  79. 2:13How late they were. And so, and let me
  80. 2:15tell you how big of a difference it was.
  81. 2:17The difference between the people who
  82. 2:18were 10 minutes early and 10 minutes
  83. 2:20late was a 6x difference in who stopped
  84. 2:23to actually help the person. And the
  85. 2:24reason I see this is so important is
  86. 2:25that right now, there are opportunities
  87. 2:28that come to you right now that you
  88. 2:29cannot even recognize because you do not
  89. 2:32have capacity to do anything about it.
  90. 2:34And so, here are some of the ways that I
  91. 2:35recommend building capacity starting
  92. 2:37with number two, money.
  93. 2:40So, if you don't know what to invest in,
  94. 2:42save money. Money buys time and time
  95. 2:45buys optionality. And so, let's go
  96. 2:47tactical. So, how do I go about actually
  97. 2:48saving money? So, I'm going to walk
  98. 2:49through each category very quickly. So,
  99. 2:51food, that means you just don't eat out
  100. 2:53for anything. It's very straightforward.
  101. 2:54If you're hungry, you deal with it,
  102. 2:55right? You only buy from discount
  103. 2:57grocery stores. It's not that hard.
  104. 2:58Clothing,
  105. 3:00whatever you have right now is all you
  106. 3:01need for the next 2 years, zero
  107. 3:02exceptions, right? Reuse what you have,
  108. 3:05trade, or at the very worst, you can go
  109. 3:06to Goodwill. All right? From a housing
  110. 3:08perspective, live as cheaply as you can,
  111. 3:10ideally with your own family, or worst
  112. 3:12case with another family that's also
  113. 3:14trying to save money. Um,
  114. 3:16and if you're like younger and you're
  115. 3:17like, "None of us have families." and
  116. 3:18that's fine. Then, all six of you bunk
  117. 3:20up in one place, split bedrooms if you
  118. 3:22have to. Um, and that's what ultimately
  119. 3:24in the early part of my career, it was
  120. 3:25like three or four hundred bucks a month
  121. 3:26for me to just keep the lights on. Not
  122. 3:28hard when you're splitting one bedroom
  123. 3:29in a six-bedroom house. Now, all of this
  124. 3:31stuff, we have the last cost, which is
  125. 3:33time cost. So, think about your time
  126. 3:35like a financial asset. Stop doom
  127. 3:37scrolling and wasting the two to
  128. 3:38four-hour window you have outside of
  129. 3:40work, so your 5:00 to 9:00 a.m. and then
  130. 3:42your 5:00 p.m. to 9:00 p.m. Those 8
  131. 3:44hours a day, those are the hours where
  132. 3:46you're going to have to get ahead
  133. 3:47because you have to you have to
  134. 3:49basically live for today to pay for
  135. 3:51today, but you have to plan and prepare
  136. 3:52for tomorrow, which is what those other
  137. 3:548 hours are for. Number three on this
  138. 3:56stack here is add skills and practice
  139. 3:59them. The second part is just as
  140. 4:00important as the first. So, now you've
  141. 4:02got some money, right? It should be
  142. 4:04saved up. Where do you spend that money?
  143. 4:06So, I recommend spending all excess cash
  144. 4:09on acquiring skills until you have so
  145. 4:11much that you can't possibly spend on
  146. 4:13any more skills. So, increase your
  147. 4:15capacity to earn, which increases the
  148. 4:17value of your highest cash-producing
  149. 4:19asset, you know that is you, right? And
  150. 4:21what's relevant to today is that skills
  151. 4:24are inflation-proof. Whether we're
  152. 4:25trading in Bitcoin or seashells in the
  153. 4:27future, if you've got value to give,
  154. 4:29people will exchange for it. So, if
  155. 4:31you're ever worried about all this
  156. 4:32technology, what am I going to do? The
  157. 4:33only thing and the only logical step you
  158. 4:35can do is double down on skills and make
  159. 4:37yourself more valuable. Now, understand
  160. 4:40that learning will never hurt you. All
  161. 4:42right, it's always additive. And even in
  162. 4:44things that are bad, and listen, I paid
  163. 4:46for all that stuff that I just said, and
  164. 4:47not all of it was good. The thing is is
  165. 4:49that I believe that winners win no
  166. 4:51matter what. And so, how can you have
  167. 4:53something that's bad and then you think
  168. 4:55that you get better from it? Well, if I
  169. 4:57learn all the things not to do, then I
  170. 4:59learned. And if it changes my behavior
  171. 5:01in a way that makes me more likely to
  172. 5:02succeed, then I got better. And so, if
  173. 5:04you if you look at the world that way,
  174. 5:06then everything serves you rather than
  175. 5:08you serving it. And so, I'll give you a
  176. 5:09basic analogy from a skills perspective,
  177. 5:11from a stacking angle. I like this
  178. 5:12example cuz a lot of people know who he
  179. 5:13is. So, Jay-Z's a rapper, right? And now
  180. 5:16he's a businessman. I mean, a
  181. 5:17businessman. Little little little If you
  182. 5:20know, you know. Anyways,
  183. 5:22um
  184. 5:23in the beginning, maybe he had rhythm,
  185. 5:25right? Maybe that's what he was
  186. 5:26naturally born with or inclined with,
  187. 5:27right? And then he learned how to
  188. 5:31rap. And then he learned how to write
  189. 5:34lyrics. And then he learned how to
  190. 5:37market. Or rather, he probably learned
  191. 5:39how to sell first. And then he learned
  192. 5:41how to market. And with each of these,
  193. 5:44he became more and more successful. And
  194. 5:46then he learned how to get other artists
  195. 5:49and market them. So, he learned how to
  196. 5:51make a label. And then, he learned how
  197. 5:53to get
  198. 5:55Beyoncé. Okay.
  199. 5:56>> [laughter]
  200. 5:56>> But you can see here how with each of
  201. 5:58these skills, that person who has all of
  202. 6:01these skills Someone who just has
  203. 6:02rhythm, not that valuable. Someone who
  204. 6:04can just rap, a little bit more valuable
  205. 6:05than someone who has rhythm. Someone who
  206. 6:07can rap and write lyrics, more valuable.
  207. 6:09Someone who can do that and then sell,
  208. 6:10they can sell their way into, you know,
  209. 6:12getting shows, they can sell people on
  210. 6:13the street. All of a sudden, they can
  211. 6:14sell their CDs. They can sell CDs,
  212. 6:16Jesus. They can sell
  213. 6:17And so, he has this, which makes all of
  214. 6:19these other things more valuable. And
  215. 6:21then, he learned how to promote, which
  216. 6:22made all of these other skills more
  217. 6:23valuable. Because now, he's not just
  218. 6:24selling out one or two, you know, small
  219. 6:26venues, he can promote and go national.
  220. 6:29But then, there's still a limit to the
  221. 6:30amount that he can do here. So, that's
  222. 6:31when he starts recruiting other people
  223. 6:33to his labels, to his brands. And this
  224. 6:35is what continues to stack skills. I'll
  225. 6:37give you a financial example of this.
  226. 6:39Maybe in the beginning, you're somebody
  227. 6:40who's really good at math. Okay, being
  228. 6:42good at math is not that valuable of a
  229. 6:43skill. Then, all of a sudden, you're
  230. 6:45like, "Okay, well, I'll learn how to do
  231. 6:46bookkeeping." All right, well, that's
  232. 6:47more valuable than just math, but you
  233. 6:49need math in order to have bookkeeping.
  234. 6:51And then, you learn how accounting
  235. 6:52works. Okay? And then, you learn how
  236. 6:54taxes work. And all of a sudden, you can
  237. 6:55start saving a business money. Now, do
  238. 6:57you need to know uh math in order to do
  239. 6:59taxes? Yes. Do you know how to
  240. 7:00understand how accounting works in order
  241. 7:02to do taxes? Yes. Right? All of these
  242. 7:04things stack. Now, let's say that you
  243. 7:05start learning about insurance. And
  244. 7:07then, you start learning about M&A.
  245. 7:09Right? All of these things, you still
  246. 7:10need to know math, but these, when taken
  247. 7:12together, become significantly more
  248. 7:14valuable as a person. About your second
  249. 7:16grade math teacher as an idiot as soon
  250. 7:18as you learn calculus, you needed
  251. 7:19arithmetic in order to learn calculus.
  252. 7:21And so, wherever you're at in this
  253. 7:22journey right now, it's not like, "Oh my
  254. 7:23god, I can't Why can't I do this?" It's
  255. 7:25like, you still have to move through the
  256. 7:26steps. Now, how fast do you do that
  257. 7:28depends on how quickly you change your
  258. 7:30behavior. And so, hopefully, this video
  259. 7:31at least nudges you in that direction to
  260. 7:33start changing what you do. So, the
  261. 7:34fourth example of kind of building
  262. 7:35capacity before you know what to do is
  263. 7:38to build an audience without a product.
  264. 7:40Right? So, what does that mean? So, you
  265. 7:41don't need a product to start, you need
  266. 7:43attention because attention gives you
  267. 7:45leverage. And so, if you have a group of
  268. 7:48people who know, like, and trust you,
  269. 7:50even when you don't have a product,
  270. 7:51you're basically building potential
  271. 7:52energy, right? If you were the number
  272. 7:54one most followed person on the planet,
  273. 7:56the day you start whatever you start,
  274. 7:58it's going to be a smashing, probably
  275. 8:00hundred million dollars success.
  276. 8:01Literally, if you were the most person
  277. 8:03known person on the planet and you
  278. 8:04charged any amount of money for
  279. 8:06anything, you could then make basically
  280. 8:08you'd pretty much be set for life. All
  281. 8:10right? And so, from the building of a
  282. 8:12quote audience, is you just talk about
  283. 8:14the things that you're doing cuz right
  284. 8:15now you're like, well, I don't have any
  285. 8:16proof. Of course you don't have proof,
  286. 8:18you haven't done anything yet. But what
  287. 8:19you can do is do work and document the
  288. 8:22work you do. And so, what you want to do
  289. 8:24is like either you have epic proof or
  290. 8:26epic effort. In the fitness world,
  291. 8:28there's people who are like, okay, I'm
  292. 8:29I'm six months out for my first fitness
  293. 8:31competition. Doesn't matter where you
  294. 8:32start, if you do something epic,
  295. 8:34document all the volume of work you do
  296. 8:35along the way and people will follow
  297. 8:37you.
  298. 8:38Now, a version of this, like the next
  299. 8:39step here, would be build a wait list.
  300. 8:42So, this is kind of step five. So, in
  301. 8:43other words,
  302. 8:45before you build the thing, build the
  303. 8:47list of people who want the thing. So, a
  304. 8:49person who pays with their time now is
  305. 8:52more likely to pay with their money
  306. 8:53later. And this is what an audience
  307. 8:54does, you provide value them with your
  308. 8:56time, they pay back with their time,
  309. 8:58they say they're willing to wait for the
  310. 9:00thing. All of these things are
  311. 9:02indicators that they're likely or more
  312. 9:05likely to make a purchase with you. So,
  313. 9:07number six is
  314. 9:09you can build capacity by building your
  315. 9:11network potential by meeting people. So,
  316. 9:14think about two people, one person who
  317. 9:15stays in and watches Netflix
  318. 9:17or somebody who goes out to a coffee
  319. 9:20shop or someone who goes to the gym. In
  320. 9:22either of those scenarios, your luck
  321. 9:24surface area expands. You're more likely
  322. 9:26for sure in each of those scenarios. And
  323. 9:28if you do this every single day, you
  324. 9:30continue to expand that luck exposure.
  325. 9:32And so, if you want to be successful in
  326. 9:33something, in anything, spend time with
  327. 9:35the people who are already doing it
  328. 9:37because the fastest way to change your
  329. 9:38life is to change the people who around
  330. 9:41you who affect your life. And so, being
  331. 9:43willing to move to where the opportunity
  332. 9:45is is one of the biggest kind of hacks
  333. 9:47out there. I think Chamath talked about
  334. 9:49this in a video, but like
  335. 9:51if you want to be in finance, you got to
  336. 9:52be in New York, right? If you want to be
  337. 9:54in film, it's like you probably got to
  338. 9:56be in Hollywood. If you want to be in
  339. 9:58politics, you got to be in DC. Now, if
  340. 10:00you don't want to be in those kind of
  341. 10:01like more traditional paths, there's a
  342. 10:02lot more places that you could be, but
  343. 10:04the idea is like there are hubs, and if
  344. 10:06you want to get into a space, the best
  345. 10:08way to do it is get to the hub. And so,
  346. 10:10if you're not sure what to do right now,
  347. 10:12you should know exactly what to do,
  348. 10:14which is that you build capacity and you
  349. 10:16wait for the pitches that you can swing
  350. 10:18at to come. And so, maybe you're getting
  351. 10:20ball after ball after ball, but what do
  352. 10:22you do to make sure that when the fat
  353. 10:23pitch comes, you're ready? It's like you
  354. 10:25practice your swing. You start doing
  355. 10:27your sprints so that like you can
  356. 10:28actually get around the bases faster,
  357. 10:30right? You start working on coordination
  358. 10:31drills. You start working on your hip
  359. 10:33and your power. You start going to the
  360. 10:34gym, right? All of these things will be
  361. 10:35things that when that pitch comes,
  362. 10:37you'll maximize the likelihood that you
  363. 10:38smash it out of the park. But so many of
  364. 10:40you are waiting for this fat pitch to
  365. 10:41then begin and getting lapped by people
  366. 10:43who already were prepared. And so, the
  367. 10:45key word here, in order to build
  368. 10:46capacity, you build by preparing.

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