How to Catch Up In Life (Using Logic) — Transcript
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- 0:00If you're ambitious, but not sure what
- 0:01to do, I'm going to share six
- 0:02principles, really just actions that
- 0:04have helped me get to where I want.
- 0:06These are the same six things that
- 0:07allowed me to go from having only a
- 0:08thousand bucks to my name and sleeping
- 0:10on a gym floor to now having a portfolio
- 0:11of companies that last year did north of
- 0:13250 million a year. And the reason I'm
- 0:14making this video is because I'm on a
- 0:16mission to get the next generation of
- 0:18men and women to make their first
- 0:19hundred thousand dollars, and there's a
- 0:21lot of reasons for that, but I think
- 0:22that if you can participate in the
- 0:23economy, you will believe in capitalism,
- 0:25and I think that will set up the next
- 0:26generation for much bigger and better
- 0:27things. So, let's just start with
- 0:29principle number one, which is build
- 0:31capacity.
- 0:32And so, what to do when you're not sure
- 0:34what to do is you build capacity. So,
- 0:36for example, if you don't know what
- 0:38you're going to do tomorrow, you should
- 0:39go and bed on time today.
- 0:41Uh when you're not sure what you're
- 0:42going to do, still it might as well be
- 0:43rested, that's building capacity. Um you
- 0:45can get in shape when you don't have
- 0:47dates lined up. Like, you don't have one
- 0:49lined up, but it can help you when the
- 0:50opportunity strikes.
- 0:52Uh you can save money when you're not
- 0:53sure where you're going to invest
- 0:55because at least you'll have the money
- 0:56so that when the investment comes,
- 0:58you'll have the opportunity to take
- 0:59action. It's just the thing about
- 1:00opportunities is that they present
- 1:01themselves to everyone, and only people
- 1:03with capacity can both recognize and
- 1:05capitalize on them. So, don't be in the
- 1:07bleachers when the fat pitch comes. You
- 1:09want to be at the plate, you want to
- 1:10have already practiced your swing, and
- 1:12you want to be ready to go.
- 1:14And I'll give you a case study that
- 1:15actually can drive this point home. So,
- 1:17there was a study they did at Princeton
- 1:18grad school. It was called like the good
- 1:19good Samaritan study, where they had
- 1:21seminary students who saw themselves as
- 1:23moral people, right? They were studying
- 1:24to become priests. And they asked them
- 1:27to uh write a paper on being a good
- 1:30Samaritan, and then to present it. All
- 1:33right? And so, what was interesting
- 1:34about this is that in the study, they
- 1:37separated them into three groups. And
- 1:39so, on the way to give the presentation,
- 1:41there was this very narrow hallway into
- 1:42the auditorium. And in the narrow
- 1:44hallway, they put someone who had fallen
- 1:46and clearly needed help. Group one was
- 1:49people who were 10 minutes late. Uh
- 1:51group two was people who were on time.
- 1:53And group three was people who were
- 1:55early. All right? Now, guess what
- 1:58correlation, how people rated themselves
- 2:01in their essay, had to do with the
- 2:03likelihood that they would stop and help
- 2:04the person.
- 2:05You're right. zero. All right?
- 2:09You know what did have the highest
- 2:10correlation with the likelihood that
- 2:11they stopped and helped the person?
- 2:13How late they were. And so, and let me
- 2:15tell you how big of a difference it was.
- 2:17The difference between the people who
- 2:18were 10 minutes early and 10 minutes
- 2:20late was a 6x difference in who stopped
- 2:23to actually help the person. And the
- 2:24reason I see this is so important is
- 2:25that right now, there are opportunities
- 2:28that come to you right now that you
- 2:29cannot even recognize because you do not
- 2:32have capacity to do anything about it.
- 2:34And so, here are some of the ways that I
- 2:35recommend building capacity starting
- 2:37with number two, money.
- 2:40So, if you don't know what to invest in,
- 2:42save money. Money buys time and time
- 2:45buys optionality. And so, let's go
- 2:47tactical. So, how do I go about actually
- 2:48saving money? So, I'm going to walk
- 2:49through each category very quickly. So,
- 2:51food, that means you just don't eat out
- 2:53for anything. It's very straightforward.
- 2:54If you're hungry, you deal with it,
- 2:55right? You only buy from discount
- 2:57grocery stores. It's not that hard.
- 2:58Clothing,
- 3:00whatever you have right now is all you
- 3:01need for the next 2 years, zero
- 3:02exceptions, right? Reuse what you have,
- 3:05trade, or at the very worst, you can go
- 3:06to Goodwill. All right? From a housing
- 3:08perspective, live as cheaply as you can,
- 3:10ideally with your own family, or worst
- 3:12case with another family that's also
- 3:14trying to save money. Um,
- 3:16and if you're like younger and you're
- 3:17like, "None of us have families." and
- 3:18that's fine. Then, all six of you bunk
- 3:20up in one place, split bedrooms if you
- 3:22have to. Um, and that's what ultimately
- 3:24in the early part of my career, it was
- 3:25like three or four hundred bucks a month
- 3:26for me to just keep the lights on. Not
- 3:28hard when you're splitting one bedroom
- 3:29in a six-bedroom house. Now, all of this
- 3:31stuff, we have the last cost, which is
- 3:33time cost. So, think about your time
- 3:35like a financial asset. Stop doom
- 3:37scrolling and wasting the two to
- 3:38four-hour window you have outside of
- 3:40work, so your 5:00 to 9:00 a.m. and then
- 3:42your 5:00 p.m. to 9:00 p.m. Those 8
- 3:44hours a day, those are the hours where
- 3:46you're going to have to get ahead
- 3:47because you have to you have to
- 3:49basically live for today to pay for
- 3:51today, but you have to plan and prepare
- 3:52for tomorrow, which is what those other
- 3:548 hours are for. Number three on this
- 3:56stack here is add skills and practice
- 3:59them. The second part is just as
- 4:00important as the first. So, now you've
- 4:02got some money, right? It should be
- 4:04saved up. Where do you spend that money?
- 4:06So, I recommend spending all excess cash
- 4:09on acquiring skills until you have so
- 4:11much that you can't possibly spend on
- 4:13any more skills. So, increase your
- 4:15capacity to earn, which increases the
- 4:17value of your highest cash-producing
- 4:19asset, you know that is you, right? And
- 4:21what's relevant to today is that skills
- 4:24are inflation-proof. Whether we're
- 4:25trading in Bitcoin or seashells in the
- 4:27future, if you've got value to give,
- 4:29people will exchange for it. So, if
- 4:31you're ever worried about all this
- 4:32technology, what am I going to do? The
- 4:33only thing and the only logical step you
- 4:35can do is double down on skills and make
- 4:37yourself more valuable. Now, understand
- 4:40that learning will never hurt you. All
- 4:42right, it's always additive. And even in
- 4:44things that are bad, and listen, I paid
- 4:46for all that stuff that I just said, and
- 4:47not all of it was good. The thing is is
- 4:49that I believe that winners win no
- 4:51matter what. And so, how can you have
- 4:53something that's bad and then you think
- 4:55that you get better from it? Well, if I
- 4:57learn all the things not to do, then I
- 4:59learned. And if it changes my behavior
- 5:01in a way that makes me more likely to
- 5:02succeed, then I got better. And so, if
- 5:04you if you look at the world that way,
- 5:06then everything serves you rather than
- 5:08you serving it. And so, I'll give you a
- 5:09basic analogy from a skills perspective,
- 5:11from a stacking angle. I like this
- 5:12example cuz a lot of people know who he
- 5:13is. So, Jay-Z's a rapper, right? And now
- 5:16he's a businessman. I mean, a
- 5:17businessman. Little little little If you
- 5:20know, you know. Anyways,
- 5:22um
- 5:23in the beginning, maybe he had rhythm,
- 5:25right? Maybe that's what he was
- 5:26naturally born with or inclined with,
- 5:27right? And then he learned how to
- 5:31rap. And then he learned how to write
- 5:34lyrics. And then he learned how to
- 5:37market. Or rather, he probably learned
- 5:39how to sell first. And then he learned
- 5:41how to market. And with each of these,
- 5:44he became more and more successful. And
- 5:46then he learned how to get other artists
- 5:49and market them. So, he learned how to
- 5:51make a label. And then, he learned how
- 5:53to get
- 5:55Beyoncé. Okay.
- 5:56>> [laughter]
- 5:56>> But you can see here how with each of
- 5:58these skills, that person who has all of
- 6:01these skills Someone who just has
- 6:02rhythm, not that valuable. Someone who
- 6:04can just rap, a little bit more valuable
- 6:05than someone who has rhythm. Someone who
- 6:07can rap and write lyrics, more valuable.
- 6:09Someone who can do that and then sell,
- 6:10they can sell their way into, you know,
- 6:12getting shows, they can sell people on
- 6:13the street. All of a sudden, they can
- 6:14sell their CDs. They can sell CDs,
- 6:16Jesus. They can sell
- 6:17And so, he has this, which makes all of
- 6:19these other things more valuable. And
- 6:21then, he learned how to promote, which
- 6:22made all of these other skills more
- 6:23valuable. Because now, he's not just
- 6:24selling out one or two, you know, small
- 6:26venues, he can promote and go national.
- 6:29But then, there's still a limit to the
- 6:30amount that he can do here. So, that's
- 6:31when he starts recruiting other people
- 6:33to his labels, to his brands. And this
- 6:35is what continues to stack skills. I'll
- 6:37give you a financial example of this.
- 6:39Maybe in the beginning, you're somebody
- 6:40who's really good at math. Okay, being
- 6:42good at math is not that valuable of a
- 6:43skill. Then, all of a sudden, you're
- 6:45like, "Okay, well, I'll learn how to do
- 6:46bookkeeping." All right, well, that's
- 6:47more valuable than just math, but you
- 6:49need math in order to have bookkeeping.
- 6:51And then, you learn how accounting
- 6:52works. Okay? And then, you learn how
- 6:54taxes work. And all of a sudden, you can
- 6:55start saving a business money. Now, do
- 6:57you need to know uh math in order to do
- 6:59taxes? Yes. Do you know how to
- 7:00understand how accounting works in order
- 7:02to do taxes? Yes. Right? All of these
- 7:04things stack. Now, let's say that you
- 7:05start learning about insurance. And
- 7:07then, you start learning about M&A.
- 7:09Right? All of these things, you still
- 7:10need to know math, but these, when taken
- 7:12together, become significantly more
- 7:14valuable as a person. About your second
- 7:16grade math teacher as an idiot as soon
- 7:18as you learn calculus, you needed
- 7:19arithmetic in order to learn calculus.
- 7:21And so, wherever you're at in this
- 7:22journey right now, it's not like, "Oh my
- 7:23god, I can't Why can't I do this?" It's
- 7:25like, you still have to move through the
- 7:26steps. Now, how fast do you do that
- 7:28depends on how quickly you change your
- 7:30behavior. And so, hopefully, this video
- 7:31at least nudges you in that direction to
- 7:33start changing what you do. So, the
- 7:34fourth example of kind of building
- 7:35capacity before you know what to do is
- 7:38to build an audience without a product.
- 7:40Right? So, what does that mean? So, you
- 7:41don't need a product to start, you need
- 7:43attention because attention gives you
- 7:45leverage. And so, if you have a group of
- 7:48people who know, like, and trust you,
- 7:50even when you don't have a product,
- 7:51you're basically building potential
- 7:52energy, right? If you were the number
- 7:54one most followed person on the planet,
- 7:56the day you start whatever you start,
- 7:58it's going to be a smashing, probably
- 8:00hundred million dollars success.
- 8:01Literally, if you were the most person
- 8:03known person on the planet and you
- 8:04charged any amount of money for
- 8:06anything, you could then make basically
- 8:08you'd pretty much be set for life. All
- 8:10right? And so, from the building of a
- 8:12quote audience, is you just talk about
- 8:14the things that you're doing cuz right
- 8:15now you're like, well, I don't have any
- 8:16proof. Of course you don't have proof,
- 8:18you haven't done anything yet. But what
- 8:19you can do is do work and document the
- 8:22work you do. And so, what you want to do
- 8:24is like either you have epic proof or
- 8:26epic effort. In the fitness world,
- 8:28there's people who are like, okay, I'm
- 8:29I'm six months out for my first fitness
- 8:31competition. Doesn't matter where you
- 8:32start, if you do something epic,
- 8:34document all the volume of work you do
- 8:35along the way and people will follow
- 8:37you.
- 8:38Now, a version of this, like the next
- 8:39step here, would be build a wait list.
- 8:42So, this is kind of step five. So, in
- 8:43other words,
- 8:45before you build the thing, build the
- 8:47list of people who want the thing. So, a
- 8:49person who pays with their time now is
- 8:52more likely to pay with their money
- 8:53later. And this is what an audience
- 8:54does, you provide value them with your
- 8:56time, they pay back with their time,
- 8:58they say they're willing to wait for the
- 9:00thing. All of these things are
- 9:02indicators that they're likely or more
- 9:05likely to make a purchase with you. So,
- 9:07number six is
- 9:09you can build capacity by building your
- 9:11network potential by meeting people. So,
- 9:14think about two people, one person who
- 9:15stays in and watches Netflix
- 9:17or somebody who goes out to a coffee
- 9:20shop or someone who goes to the gym. In
- 9:22either of those scenarios, your luck
- 9:24surface area expands. You're more likely
- 9:26for sure in each of those scenarios. And
- 9:28if you do this every single day, you
- 9:30continue to expand that luck exposure.
- 9:32And so, if you want to be successful in
- 9:33something, in anything, spend time with
- 9:35the people who are already doing it
- 9:37because the fastest way to change your
- 9:38life is to change the people who around
- 9:41you who affect your life. And so, being
- 9:43willing to move to where the opportunity
- 9:45is is one of the biggest kind of hacks
- 9:47out there. I think Chamath talked about
- 9:49this in a video, but like
- 9:51if you want to be in finance, you got to
- 9:52be in New York, right? If you want to be
- 9:54in film, it's like you probably got to
- 9:56be in Hollywood. If you want to be in
- 9:58politics, you got to be in DC. Now, if
- 10:00you don't want to be in those kind of
- 10:01like more traditional paths, there's a
- 10:02lot more places that you could be, but
- 10:04the idea is like there are hubs, and if
- 10:06you want to get into a space, the best
- 10:08way to do it is get to the hub. And so,
- 10:10if you're not sure what to do right now,
- 10:12you should know exactly what to do,
- 10:14which is that you build capacity and you
- 10:16wait for the pitches that you can swing
- 10:18at to come. And so, maybe you're getting
- 10:20ball after ball after ball, but what do
- 10:22you do to make sure that when the fat
- 10:23pitch comes, you're ready? It's like you
- 10:25practice your swing. You start doing
- 10:27your sprints so that like you can
- 10:28actually get around the bases faster,
- 10:30right? You start working on coordination
- 10:31drills. You start working on your hip
- 10:33and your power. You start going to the
- 10:34gym, right? All of these things will be
- 10:35things that when that pitch comes,
- 10:37you'll maximize the likelihood that you
- 10:38smash it out of the park. But so many of
- 10:40you are waiting for this fat pitch to
- 10:41then begin and getting lapped by people
- 10:43who already were prepared. And so, the
- 10:45key word here, in order to build
- 10:46capacity, you build by preparing.
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