How to Build Trust Before Anyone Ever Buys From You — Transcript

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1. 0:00Hello, hello.
2. 0:01>> What's up, Abram?
3. 0:03>> How are you today?
4. 0:04>> Good, man. What's up?
5. 0:06>> Um well, I My name's Abram. Uh I sell an
6. 0:09easy weight loss program for women. Uh
7. 0:11we are on track for a little over four
8. 0:13$4 million this year, and I would like
9. 0:16to be at $12 million.
10. 0:17Uh what I believe is stopping me is
11. 0:20having a lead magnet that builds so much
12. 0:23trust
13. 0:24that my show rates, my cash collected,
14. 0:26my lead volume are all high enough for
15. 0:28my team to hit their goals. So, I did
16. 0:31the rule of a hundred
17. 0:32and I made the best lead magnet that has
18. 0:34ever existed, and it is truly better
19. 0:37than people's paid stuff, and I'm giving
20. 0:39it away for free. I've never put more
21. 0:40time, energy, or effort in anything in
22. 0:42my life.
23. 0:44So, now I am absolutely terrified cuz
24. 0:46this is launching August 9th, and if I
25. 0:49mess something up,
26. 0:51now I just wasted a colossal amount of
27. 0:53time, and my team and their lives
28. 0:56suffer. So,
29. 0:57I don't want them
30. 0:59to pay for my mistakes. So, do you have
31. 1:03>> [laughter]
32. 1:03>> words of wisdom here for How do I How do
33. 1:06I maximize this lead magnet? So, it is a
34. 1:08book, an audio book, and a YouTube
35. 1:10course, and then the actual lead magnet
36. 1:13that they get from that is a like they
37. 1:15opt in for a workbook,
38. 1:17like an email opt in. So,
39. 1:19you know, is there specific things I
40. 1:21should put inside the book, the audio
41. 1:23book, or the YouTube course, or in the
42. 1:25email sequence, or
43. 1:28something?
44. 1:28>> Let me give you the the biggest 80/20 on
45. 1:30this thing, um which is I don't know if
46. 1:32you've like tested the name of the lead
47. 1:35magnet.
48. 1:37>> Easy weight loss for women. It's a book.
49. 1:39>> Yeah, I would just I would test like 10,
50. 1:4220, 30 different names because it'll
51. 1:44have like
52. 1:46lead magnets
53. 1:49their primary value in the beginning is
54. 1:50to capture the lead. The lead hasn't
55. 1:52consumed the lead magnet yet. And so,
56. 1:53how you name it is going to be That's
57. 1:55all they're going to have to consume
58. 1:56right before they decide they want it or
59. 1:58not.
60. 1:59And so like one of the biggest levers on
61. 2:00what like on all that work you did is
62. 2:02the packaging.
63. 2:03>> Yeah, the title and the packaging, man.
64. 2:06So, I would test the [ __ ] out of that.
65. 2:07And like you can run that with like
66. 2:08simple ads and just look at CTRs. Um
67. 2:12and you can also test the opt-in on the
68. 2:13landing page. Like don't feel weird
69. 2:15about Again, the world is not perfect.
70. 2:18Like if you have someone opt in for one
71. 2:19lead magnet
72. 2:21uh and you change the title uh and and
73. 2:23the other one has like the old the old
74. 2:25ebook cover, you can still send it to
75. 2:27them with that cover and no one's like
76. 2:28really going to get weird cuz it's free
77. 2:29anyways. Um but I would I would strongly
78. 2:32recommend testing that. So, it's like
79. 2:34thing number one flashing lights. Like
80. 2:36please do that. Um
81. 2:40The second thing is um
82. 2:43You said you you feel like your your
83. 2:44biggest constraint is a lead magnet, but
84. 2:47behind that is that that people do not
85. 2:48trust you, right?
86. 2:51>> Uh well, I would I I would assume it's
87. 2:53the trust thing because if the show
88. 2:54rates are not high enough, the cash
89. 2:57collected is not high enough. You know,
90. 2:58like we have to warm people up
91. 2:59>> Yeah.
92. 3:00>> at some point, you know, in the process.
93. 3:01If I could just build that trust
94. 3:03beforehand by making my free stuff
95. 3:04actually valuable.
96. 3:06>> Yeah, the I think um
97. 3:09you are thinking like a pure direct
98. 3:10response guy
99. 3:12um
100. 3:13and the best lead magnet is content
101. 3:17because it's distributed for free.
102. 3:19And then they become your warmed up
103. 3:20audience.
104. 3:21I think the value of the lead magnet,
105. 3:23though good um not everyone will consume
106. 3:26it etc. etc. And so like it will work to
107. 3:29get leads.
108. 3:30Um if someone actually does consume it,
109. 3:32they probably will buy. Uh but the if
110. 3:35they consume it is the big the big if.
111. 3:37And so I would also not be afraid of
112. 3:39breaking the lead magnet into hundreds
113. 3:41of smaller pieces
114. 3:43and using those as content.
115. 3:46To then you can again funnel to It's
116. 3:47like this is a small piece of a bigger
117. 3:48pie. You can go grab it.
118. 3:50>> [clears throat]
119. 3:50>> Um and I think that would also help. But
120. 3:53at the end of the day like
121. 3:54trust
122. 3:56if we break it down into behaviors, it's
123. 3:57just that you have you have told them
124. 3:59things that when they follow them, good
125. 4:02things happened. Um which is that you
126. 4:04just want to have more influence over
127. 4:05them. And so the way to do that is to
128. 4:08just give them help. Basically help them
129. 4:10first, right? And so a lead magnet is a
130. 4:12way to do that, but content is another
131. 4:13way and it's free with distribution.
132. 4:15And so like if we look at the biggest
133. 4:17weight loss brands that exist, they
134. 4:18almost all have big brands, you know,
135. 4:20they are big brands or have big brands
136. 4:22that promote them.
137. 4:24And so the lead magnet will be a
138. 4:25component of it. I think the names will
139. 4:27help.
140. 4:28Um but longer term, it's going to be
141. 4:30like building out the content machine
142. 4:31that's going to give you the the the
143. 4:33trust in advance. And then maybe get
144. 4:35people to make the content for you.
145. 4:37>> So I mean I I put out a metric crap load
146. 4:39of content as it is. Like if you like
147. 4:40this video and you're business owner who
148. 4:42wants to break through your current
149. 4:42revenue ceiling, I just sold every
150. 4:44lesson from scaling 10 businesses past
151. 4:4610 million and three businesses past 100
152. 4:48million into a completely free scaling
153. 4:50road map that I've used to go from zero
154. 4:51to one, zero to 10, and zero to 100
155. 4:53plus. And so you can click here and you
156. 4:55can check it out. Again, absolutely
157. 4:56free. And since you're business owner,
158. 4:58appreciate you and enjoy.