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How to Build the PERFECT eBay Store in 2026 — Transcript

by RALLI ROOTS · 6,571 words · 904 segments · language en · Watch on YouTube

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0:00How's it going everyone? My name is Ryan
0:01Roots and I've been a full-time online
0:04reseller for over a decade. So for 11
0:06plus years myself, my wife Ali and our
0:09one full-time employee Cali, we have run
0:11a business where we take items and we
0:14sell those items online for profit.
0:16That's how we make money, that's how
0:17we've paid our bills, that's how we've
0:19managed to grow a business, buy
0:20property, travel, do all the things that
0:22we love to do from online reselling. And
0:26one of the platforms that we've relied
0:28on to sell the items on is eBay. We've
0:30been selling on eBay for a very long
0:32time. We love the platform. We have some
0:34gripes with the platform as well, but we
0:36do still sell on the platform. We love
0:38eBay. It's been with us since we started
0:40being resellers. And in today's video, I
0:42want to talk about what makes a perfect
0:45eBay store in 2026. Because in today's
0:48age, it's not just about taking pictures
0:50and listing your items on eBay. There is
0:52a lot involved in setting up a perfect
0:55eBay store so that your items actually
0:56sell for a good price, fast, and in a
1:00way that is a sustainable reselling
1:01business. So that's what I want to talk
1:03about today. Instead of just like
1:05rambling on and on, I wrote out this
1:07like massive document on what I consider
1:10makes a perfect eBay store, but I'm
1:12going to talk about that as well. And
1:13I'm going to give you lots and lots of
1:15tips and tricks. So save this video for
1:16sure. If you're a new eBay seller or
1:18even a seasoned eBay seller, this this
1:20is probably going to be good information
1:22for you to come back and and watch. And
1:24also, by the way, uh the beginning of
1:26this video I didn't say, you know, I'm a
1:29full-time eBay reseller and we've been
1:31selling for all this time. I didn't say
1:33that to brag. I just said it to to let
1:35you know where I'm coming from so you
1:36know who you're talking to. We've done
1:39multiple millions of dollars on eBay.
1:41And again, not saying that to brag. I
1:43want to make that very, very clear. I
1:45just I'm saying that because there is a
1:46lot of information out there on YouTube,
1:49on TikTok, on Instagram, on whatever,
1:53Facebook. Uh there's a lot of good and
1:55bad information out there and I feel
1:57like most of the bad information is
1:59coming from
2:00unseasoned
2:01resellers. People that have not been
2:03doing this long enough to know how
2:05things work. And again, I just wanted to
2:07to let you know that so you know that
2:09you're talking to someone or you're
2:10watching a video of someone who has done
2:12this for a very long time and it has
2:14been our full-time income for a very
2:16long time. So, I'm not just preaching at
2:18you. I practice what I preach every
2:20single day. I'm literally sitting in my
2:22warehouse right now. Behind me is a
2:24mess, but behind me is all eBay
2:26inventory that is currently listed on
2:28eBay for sale. Okay, so I say that all
2:31to say, instead of just rambling on and
2:34giving this full list of what I consider
2:36to be a good eBay store, on Instagram in
2:38our story section, I put a post out a
2:39couple weeks ago just saying, "Hey, are
2:41there any eBay sellers out there that
2:43would like a a free store review?" So, I
2:45had a couple people respond. Today, I'm
2:47going to go over one of the eBay stores
2:50that I got. I'm going to do a full eBay
2:52store review and then I'm also going to
2:54give all these tips and tricks that I've
2:56outlined for today's video. So, that's
2:58where we're at. If you appreciate this
3:00video, all I ask is that you please hit
3:03the thumbs up button, subscribe to the
3:04channel. That'll help it reach more
3:06people and help more people. That's what
3:08this channel's about. So, hopefully this
3:09helps as many people as it possibly can.
3:11Okay, so the very first thing you want
3:13to decide on when you're building an
3:15eBay store is, what is your brand
3:16identity? You want to pick a name for
3:18your store, you want to pick some sort
3:20of a brand direction, even if you're an
3:21everything seller, you still want to
3:23decide on how you want to structure your
3:25eBay store. So, is it going to be a
3:27general resale store? Are you going to
3:28be an everything seller, which is
3:29totally fine, you can do that. Are you
3:31going to be a niche store where you only
3:32sell shoes, only sell jewelry, only sell
3:34vintage t-shirts, only sell electronics?
3:37Are you going to be a very niche store?
3:39Or are you going to be what I call a
3:40hybrid store where you have some niche
3:43categories, but you're also open to
3:44selling everything? I feel like the
3:46hybrid store is the best for most
3:49people, including ourselves. We'll
3:50specialize in certain things like
3:52vintage t-shirts and shirts, but if
3:54we're out at a yard sale, garage sale,
3:56and we find a painting that's worth
3:58money, we're going to buy it and list
3:59it. If we find a video game console
4:01that's worth money, we're going to buy
4:02it and list it. So, I think for like mid
4:04to experienced sellers, that hybrid
4:06store model is the best. The next thing
4:07is you want to pick a good name and a
4:09good logo for your eBay store. So, for
4:12us, our public eBay store is called The
4:13Hip Lion. That comes from an old coffee
4:16company that we used to own, and I just
4:18I love the branding. I love the logo.
4:19I'm from Africa. Originally, I was born
4:21in South Africa, and it kind of like
4:23brings through my African roots from
4:25that the the animals, the lion. That's
4:27the logo and the store name that we use
4:29for our public eBay store. One tip I can
4:31give you here is kind of stay away from
4:34long-winded names that have nothing to
4:36do with your business. I don't typically
4:39like names that have thrift in them.
4:42I don't typically like names that have
4:43reseller or resale in them, just because
4:46I feel like it cheapens the product. So,
4:48if you can brand it around, you know,
4:50Ryan's store or Sally's Shoe Shop or
4:53something like that, where, you know,
4:56people don't necessarily need to know
4:57where you're getting the items from. If
4:59you're getting them from the thrift
5:00store, that's great, but you don't have
5:01to be a thrift store, because you want
5:03to represent yourself as
5:05the the end user seller. So, you want to
5:08make it a bit more professional in my
5:09opinion than just having it be, you
5:11know, a thrift store or resale shop. As
5:14far as logos and banners go for setting
5:16up your store, there's a lot of free
5:18ways you can do this. There's a website
5:20called canva.com. I love to use that for
5:22graphic design. You can go and just put
5:24in the dimensions of the banner and
5:26create a nice simple banner. Same thing
5:28with the logo. You just want your logo
5:29to be clean, unique, recognizable, but
5:32it doesn't have to be anything crazy
5:34crazy. Just use a free service and and
5:35do it that way. So, speaking of, let's
5:37look at the store that we're actually
5:38reviewing today, and we'll start at the
5:40top with the logo and the banner. So,
5:42this is the store. It's called Kind
5:44Closet Store. Shop for good. Every
5:47purchase supports local charities in
5:49northern Illinois. The name of the store
5:51I love, Kind Closet store, that's great.
5:53The logo looks great and it's in the the
5:55banner as well. The banner looks
5:57awesome. So, as far as logo and banner
5:59goes for this store, I think it's very
6:01very good. Nicely done. One thing that I
6:03might actually change about this banner
6:05is the the seller mentioned to me that
6:0720% of all sales go back to local
6:10charities. And it does say in the
6:12banner, "Every purchase supports local
6:13charities." But I would actually put
6:15that amount out there in the banner. I
6:17would say, "20% of all sales go back to
6:21the local community." I think that
6:22might, you know, it might ring just a
6:24bit better than just every purchase
6:26supports, cuz that could mean anything.
6:27Next is the store description. So, if we
6:29go to about, let's see what it says
6:31under the about section. "Kind Closet
6:33store is a locally owned resale shop
6:35focused on giving clothing a second life
6:36while making a meaningful impact. We
6:38source gently worn clothing, shoes, and
6:40accessories and resell them responsibly
6:43at a great value. What makes us
6:44different? Every So, here's where they
6:46talk about the 20%. Every purchase gives
6:48back. We donate 20% of proceeds to local
6:50charities in northern Illinois helping
6:52support our community while reducing
6:54clothing waste. You can shop knowing
6:56your purchase is both sustainable and
6:58impactful. Great style for a greater
7:00purpose." So again, I think that is a
7:01great store description. I know I talked
7:03about earlier not putting resale in
7:05there. I don't know if it needs to be
7:07taken out of the store description in
7:08this case. It could be, uh but it's it's
7:11kind of rare that people read the about
7:13us page in an eBay store. But that might
7:16be something you want to take out even
7:17though you are selling used items and
7:19you are a reseller. Uh not everyone
7:22needs to know on eBay. Not all eBay
7:24buyers need to know that you are a
7:25reseller. Okay, now let's look at the
7:27actual items for sale and let's dive
7:29into this. So, I'm going to go to all
7:31items and I'm going to sort by newly
7:34listed. So, we can see how the items are
7:36currently listed. Sometimes people have
7:38items that have been listed for, you
7:39know, 5 years on eBay and they were
7:42listed in one way, and now they're
7:43listed in a better way. So, I want to
7:45look at current items that are that are
7:47just listed. Um it doesn't mean that you
7:49shouldn't go back and update old
7:50listings if you notice something, you
7:52know, better has changed. And again, if
7:54you get tips from this video, maybe you
7:56can go back and edit some of your older
7:57listings. So, before I actually go and
7:59critique the listings, I want to look at
8:01the store policies. Let's see what the
8:04store policies are. So, I'm going to
8:05click on a listing, and the first policy
8:07that I want to look at is does the store
8:09have a return policy in place? So, let's
8:12look at this item. Vintage floral
8:13tapestry clutch. If I scroll down here,
8:16shipping returns and payments, we have
8:18shipping of $5.97.
8:20That's fine. Returns, seller does not
8:24accept returns. So, in my personal
8:26opinion, every store should have a
8:28return policy in place. I think for most
8:31people, 30-day buyer-paid returns,
8:34totally fine. We do seller-paid returns
8:36on most of our items, which means we
8:38have to foot the bill when someone
8:40returns the item to us. You do not have
8:41to do that. You can do 30-day returns,
8:43buyer-paid returns. Now, the only reason
8:45why I say that is because it has been
8:47proven when stores have a return policy
8:49in place, sales increase. Because think
8:52about it this way. If I'm a buyer, and
8:54I'm looking at this clutch, okay? I'm
8:56looking at this floral clutch, and it's
8:58$12 or best offer with $6 shipping. And
9:02I look at this one from this seller, and
9:04then right next to it is another seller.
9:06Same item, same price, same feedback,
9:10except the other seller has a return
9:12policy in place. Now, as a buyer, that
9:14gives me comfort. It goes, "Okay, if
9:16something goes wrong, at least I can
9:18return this item at my expense. I have
9:20to pay to return it, but at least I know
9:22I can return the item." Whereas if I'm
9:24looking at this one, I'm not going to
9:26buy that one because there is no return
9:27policy in place. So, I do think at least
9:30have a 30-day buyer-paid return policy.
9:32I think that's a good practice for most
9:34sellers. The other thing to keep in mind
9:36is just because a seller does not accept
9:37returns doesn't mean that a buyer can't
9:40return the item. So what I mean by that
9:42is eBay has this thing in place called
9:43item not as described where if a buyer
9:46gets an item and it's not as described
9:47or they feel it's not as described, they
9:49can still open a return even if the
9:51seller has a no return policy. They can
9:53still open up a return as item not as
9:55described and the seller has to take the
9:58return. So again, in my opinion, doesn't
10:00make sense to have no return policy. Put
10:02a 30-day return policy on there. I also
10:04want to ease some worries as well.
10:06Again, we've been doing this for over a
10:08decade on eBay and our and we do free
10:12seller paid returns. All right, so it's
10:13very easy for buyers to return stuff to
10:15us. Our current return rate is less than
10:172%. So if we sell 100 items, two of them
10:20are getting returned. We see that as
10:22cost of doing business. We sell more
10:23stuff because we offer free returns. But
10:25yeah, 2%. So you're not going to get
10:27100% returns just because you have a
10:29return policy in place. The next thing
10:30to look at is your shipping policy. So
10:33up for debate, free shipping, paid
10:34shipping. I think that doing paid
10:36shipping, there's nothing wrong with
10:37that. We offer free shipping, there's
10:39nothing wrong with that either. The way
10:40that we offer free shipping is we take
10:42the shipping price and the price that we
10:44would sell the item for and we add it
10:45together. So again, if that purse was
10:47$12 plus $6 shipping, that's $18. We're
10:51going to sell that item for $17.97
10:54with free shipping. So we're just taking
10:55the listing price and the shipping price
10:57and adding it together and offering free
10:58shipping. You don't have to do that. I
11:00think for most sellers, doing paid buyer
11:02shipping, nothing wrong with that. Just
11:04have a policy in place for the type of
11:05items that you're selling. So a lot of
11:07people will do like, okay, for shoes, my
11:09shipping price is $9.99.
11:12For shirts, it's $5.99.
11:15For items over 2 lb, it's $14.99. So you
11:19can do it that way. I I highly recommend
11:21doing it that way opposed to doing
11:23calculated shipping because sometimes
11:25eBay's calculated shipping is crazy and
11:27you know, I'm in Florida. If someone's
11:29buying something from me in California,
11:31it might show them a shipping price of
11:32like $45 when I could ship it to them
11:35for 15 bucks. So, just keep that in
11:37mind, put a shipping policy in place.
11:39You can do free shipping if you want,
11:40just be careful with that.
11:42Um or you can do paid shipping and make
11:44it cohesive throughout your store. So,
11:45category specific shipping costs, shirts
11:48this much, shoes this much, blah blah
11:50blah. And then handling time, we do
11:52one-day handling time. A lot of people
11:53do two-day handling time. I think that's
11:55fine. I think anything more than like a
11:57three-day handling time, you should be
11:59able to get stuff shipped faster. So, I
12:02think two-day max is, you know, if
12:03you're going to list and sell a lot of
12:04stuff on eBay, be ready to to have a
12:07two-day handling two-day or less
12:09handling time. And that doesn't include
12:11weekends. So, like if something sells
12:13for us on a Saturday, even though we
12:14have one-day handling time, we're still
12:16able to ship that item on Monday. Okay,
12:18so now let's talk about what I consider
12:20the most important thing when you're
12:22listing items on eBay, and that is the
12:24pictures. So, let's go back to the store
12:26view, Khan Closet Store, and let's look
12:28through some of these pictures. So,
12:30again, I'm sorted by newly listed. Uh
12:33the shoe pictures, those look fine. One
12:36tip that I can give you immediately I
12:37noticed on this is if you can take your
12:40pictures in one by one square aspect
12:42ratio, they'll fit a little bit better
12:45in the box. So, you can see like this
12:47shoe picture, if that was taken one by
12:49one, it would fit into the the square
12:51picture frame just a little bit better.
12:52And then scrolling down, so it used to
12:55be that eBay wanted pure white
12:58background on your pictures. That was a
13:00thing a couple years ago. Um now they
13:03don't care as much as they used to. It
13:05was more Google said, "Hey, this is what
13:07we want." And then eBay told their uh
13:09sellers, "Hey, take white photo
13:12background pictures." eBay told us this
13:14at their conferences, "This is what we
13:15want." Um now it doesn't matter as much.
13:18So, if you look at this store, a lot of
13:20their pictures have this like leafy
13:23background. That's I I that's totally
13:25fine for some of these items. I think
13:28for like the solid color items, it looks
13:31fine. But taking a look at like this
13:34item, Harper Canyon boys tropical leaf
13:37button shirt. Now, you're taking a shirt
13:39that is already leafy and tropical and
13:42you're putting that on a background that
13:43is also leafy. In my opinion, it's just
13:46makes it very busy. I can't tell what
13:48the item is and it like blends in
13:50together and I don't think that this
13:52looks very nice. Same thing with this
13:55one, two shirts together on this leafy
13:57background. Hard to tell what the
13:58pattern is, the background is very busy.
14:01I'm I'm going to be just straight up and
14:03blunt, I'm not a fan of this background.
14:05Just going through these pictures, it
14:06looks like you're listing a lot of
14:07clothing items that have pattern and um
14:10it just blends in too much with this
14:12background and I'm I'm just personally
14:14not a fan of it. Now, you can take that
14:17however you want. If your stuff selling
14:18for you like this, then that's totally
14:20fine. I just think that you possibly
14:21would get more sales if you showed the
14:24actual item without this this leafy
14:26background. Okay, so here is a prime
14:28example. I took this Harper Canyon shirt
14:30that I think that the background just
14:32doesn't work for an item like this and I
14:35took it over to Canva, I did a
14:36background remover and this is what the
14:38item looks like now. So, let's look at
14:40these two listings side by side and you
14:42tell me which one pops better, which one
14:44catches your eye faster, which one
14:46you're more drawn to, which one you
14:48would you would buy before the other
14:50one. Again, in my opinion and it could
14:52just be my opinion, but in my opinion, I
14:54like the clean white background one over
14:56this kind of, you know, distracting
14:59leafy background. Just my opinion. The
15:01next thing I want to talk about is your
15:03eBay title format. So, what is the best
15:05format to use when you're listing items
15:07on eBay? So, what has worked best for us
15:09is brand, item type, your main keywords,
15:12your style and model, size, color and
15:15important details and any other relevant
15:18keywords you want to put in the title.
15:19You You to try to use as much of the
15:21title as you can, uh, with relevant
15:23keywords that pertain to your item. You
15:25never want to like keyword stuff. If
15:26it's a, you know, a t-shirt, you don't
15:28want to put in there shoes just to get
15:30people who are looking for shoes to to
15:32find your item. So, an example of a good
15:34eBay title, in my opinion, let's say I'm
15:36listing a a vintage 90s Harley Davidson
15:38t-shirt. This is a good title that I
15:40would use to list a t-shirt like that.
15:42Vintage 90s Harley Davidson t-shirt
15:44men's XL black eagle biker single
15:46stitch. Now, let's say I'm listing a
15:48pair of Hoka One One shoes. A good title
15:51for an item like that would be Hoka One
15:53One Bondi 8 running shoes men's 10.5
15:57blue athletic sneakers. So, you're
15:59taking common keywords that people are
16:01looking for, obviously including the
16:03brand, including the gender. Um, things
16:05you want to avoid doing in your title.
16:07Do not ever use emojis, never use all
16:10caps lock in your title. Capitalizing
16:12the first letter of each word is totally
16:14fine, that's acceptable, but doing all
16:16caps lock, do not do that. Again, you
16:17don't want to use like spam words or
16:19attention words that don't matter, like
16:21look in all caps or rare in all caps.
16:24Like, that's just not something that you
16:25want to put in your title. You also
16:27don't need to put punctuation
16:28everywhere. You don't need to use
16:29apostrophes, like when we're doing
16:31men's, we're not putting the apostrophe
16:32s, we're just doing m e n s, same thing
16:35with women's. You do want to spell out
16:36the word typically, so for vintage,
16:39doing v t g is okay, but it's better if
16:42you can put the full word vintage in
16:44there. You don't typically want to use
16:46acronyms like e u c, excellent used
16:48condition, like not a lot of people will
16:50type that into search. There are certain
16:52categories where people use, uh, like
16:55complete in box, c i b. Sometimes people
16:57would type in c i b when they're looking
16:59for a video game that is complete in
17:01box. So, certain categories have
17:02acronyms that people will search for,
17:04but in most cases, it's better just to
17:07try to spell out the word. So, looking
17:08back at this eBay store that we are
17:10reviewing, let's look at the titles.
17:12Like, this one, Old Navy popcorn stitch
17:14sweater women's size small cream ivory
17:17cotton blend knit. So, looking at that
17:19title, I think it's a really nice title,
17:21but there are a couple tweaks I would
17:22make. Uh take the apostrophe out of
17:25women's, you don't need that. Um you can
17:26take the word size out and just put
17:29small, women's small, cream, ivory,
17:31cotton blend knit. That's totally nice.
17:33That's good. That's a good description.
17:35The next really important thing we want
17:36to look at on eBay are the item
17:37specifics. So, if we scroll down, let's
17:39take a look under item specifics. Now,
17:42on eBay, it used to be back in the day,
17:44your your description would be more
17:46important than your item specific. So,
17:48in your description, you would type in
17:49all of the things, right? Like your
17:51measurements and like your material and
17:53your size and all the different item
17:55specifics, you would type that out in
17:56the description and that's that's what
17:58eBay would use to push your item up in
17:59search. Now, it's item specifics. So,
18:02you must try to fill out as many item
18:04specifics that you can that are relevant
18:05to your item. So, looking at the item
18:07specifics here, pre-owned, good,
18:09pattern, solid, neckline, color,
18:11accents, brand, type, style. It does
18:13look like the seller is filling out a
18:15lot of good item specific, so I like to
18:17see that. Fabric type, size is in there,
18:20material, fit. That's great. And then
18:22lastly is the description. So, again, in
18:24my like list of what's the most
18:26important thing on eBay, good, clean
18:29pictures. Also, you want to take as many
18:31pictures as you can, but I would say
18:33like minimum four pictures. With
18:35something like clothing items, you
18:36definitely want to get like main
18:37picture, front and back, uh zoom in on
18:40the tag, the buttons, like show the the
18:44pattern, um any flaws or imperfections,
18:47you definitely want to take pictures of
18:48those. So, typically, I would say four
18:51pictures minimum, but you can, you know,
18:52definitely take up to eight or 12
18:54pictures for certain items, but don't
18:56put one or two pictures. You definitely
18:57want good pictures. Also, think about it
18:59this way, a lot of people are buying
19:01stuff on mobile now on eBay. So, if
19:03you're on your phone and you're
19:04scrolling through items on eBay and
19:06you're looking at the pictures, uh a lot
19:08of people shop by purely pictures. They
19:10don't read the description, they don't
19:11read the item specifics, they're looking
19:13at the title and the pictures and then
19:15they're buying the item. I actually just
19:16did that with a pair of shoes on eBay
19:17the other day. So, I know that that's
19:19how people buy because that's the way
19:20that I just bought. I looked at the
19:22pictures, I looked at the title. Um I
19:24did make sure that the item specifics of
19:27the size matched the
19:29the pictures and the title just because
19:31sometimes people like mislist the size.
19:33So, I made sure those all matched and
19:35then I bought. I didn't even read the
19:36description at all. I have no idea what
19:38the description said. I just looked at
19:40the pictures and I bought the item. So,
19:41the most important thing pictures,
19:43second most important thing title,
19:45uh third most important thing item
19:47specifics, fourth most important thing
19:49item description. So, looking at this
19:51item description from the seller, sleeve
19:53has fabric pull see all photos ships
19:56fast and then they put about their
19:58business again. What makes us different?
20:01So, that's all like that's good stuff to
20:03to have in there. It doesn't pertain to
20:04the item. You actually don't need to put
20:06any of any of that in there. The what
20:08makes us different and the about the
20:10business and stuff. That's fine. You can
20:11do that. If it's just like a a preloaded
20:13thing that you upload, that's fine. I
20:15would take your item title and I would
20:17copy that into the description as well
20:20and then I would also type out like uh
20:22the measurements if you're taking
20:24measurements. It does look like you have
20:26measurements in your pictures. I would
20:28definitely put that in your description
20:29as well. I would either type out the
20:32measurements that you have on the item
20:33in your item description. So, either put
20:35like, you know, underarm to underarm and
20:38then length as well. Put that in the
20:40item description. Um but you also have
20:42it as pictures. So, that's good. So, if
20:44you don't want to type it out in the
20:45item description, just put in the item
20:48description see pictures for
20:50measurements. So, people know cuz
20:52sometimes people will just look at the
20:53first like, you know, two or three
20:54pictures and they don't see the
20:56measurements and they're like, "I don't
20:57know what the measurements are." So, I
20:59would put that in the description see
21:00pictures for item measurements. One
21:02other thing that's kind of helped us out
21:04when you're measuring clothing as well.
21:05Um you're doing the ruler measurement
21:07where you're taking a picture showing
21:08the ruler. Again, a lot of people shop
21:10mobile. Sometimes it's hard to click on
21:12the ruler, zoom in, and see exactly what
21:14the measurements are. One thing that's
21:16helped us is if you take a look at like
21:17this shirt that we just sold on eBay, if
21:20you scroll over, this is how we do our
21:22measurements. So, we have this little
21:23picture frame. Uh we got letters and
21:26numbers from I think we got them from
21:29Hobby Lobby, and then Ali made this
21:31frame and printed it out so it looks
21:33kind of nice. But with clothing, we take
21:35an actual picture of the measurements
21:36and then we'll put that in the
21:38the images for the item. So, that
21:40instead of a ruler where they have to
21:42zoom in and see, they can just go, "Oh,
21:43it's a size small, chest 18, length 26
21:46and 1/2." Pretty easy. So, the next
21:47thing I want to talk about is pricing
21:49and, you know, how much to list items
21:51for, what type of items to list. So, I'm
21:53going to go back into this Coin Closet
21:55store, which by the way, guys, feel
21:57free. I'll put a link to this eBay store
21:58in the description of today's video.
22:00Go support the store. It seems like
22:02they're a really good cause. They're not
22:04just selling stuff. They're actually
22:05giving back to their community as well.
22:07So, if you see something in the store
22:08that you want to go buy, click on the
22:10link in the description of today's video
22:12and go show them some love. Like they
22:13didn't have to let me do a review of
22:15their store and I appreciate them
22:17letting me do this review on their
22:18store. So, go buy some stuff from them.
22:20But again, let's sort by newly listed
22:22and let's take a look here.
22:24So, $12, $14, $13.95. One thing that I I
22:28like to do and I think that this is just
22:30I don't know if it's like a a Western
22:32thing, an American thing, but it's kind
22:33of drilled into our brains that I don't
22:36typically like to buy items that are
22:37whole numbers. So, like $12, $14, I
22:41would price that at like $11.97 or
22:43$11.99. $14 again, I'd price that under
22:46$14, $13.95, something like that. The
22:50other thing that does is if a buyer is
22:52sorting the items by lowest price first
22:55and your item is $13.97 and there's the
22:58exact same item that's listed for $14,
23:01yours is going to pop up first. And a
23:02lot of people shop that way. They'll
23:04sort by lowest price first and they'll
23:05they'll scroll down. So, that's just a
23:07little little tip to to get you some
23:09more sales. Some of these items I will
23:11say are priced just a tad bit low and
23:13not because the value of the item isn't
23:15what it what it should be. It's priced
23:17accurately. Like this pair of shorts is
23:19$3.50.
23:21But you also have or best offer in on
23:23there. Which by the way, that's another
23:24tip. Having best offer on, great. It's
23:27good. It looks like you have best offer
23:28in most of your listings. Even if you're
23:30not accepting like crazy offers on your
23:32items, just having best offer on your
23:34items, eBay has told us that it does
23:35give it like a little boost in search.
23:37So, we leave best offer on everything
23:39and then we'll counter back offers. You
23:41can do like auto decline offers, but we
23:43leave that open. Even if someone offers
23:45us a dollar on an item, we'll still
23:47counter back. You know, sometimes people
23:48are just looking for a deal
23:51and they're just throwing it out there
23:52to see. You know, we've had people I had
23:54an item listed for like $400, someone
23:56offered 100 bucks. I countered 350 and
23:58they accepted it.
24:00Sometimes people are just looking to to
24:01see what they can get out of the item.
24:03But again, this item listed for $3.50,
24:05$5.62 shipping. I just think that that
24:08sales price is too low for for what
24:11you're doing. You're putting a lot of
24:12effort into this and you're donating,
24:14right? So, you have to take pictures of
24:16the items. Even if you're not sourcing
24:18the items, you're still taking pictures,
24:19you're dealing with customer service,
24:21you're maybe taking best offer, you're
24:23donating 20% of the sale, and then
24:25you're also taking time to ship the item
24:27out or you might be paying someone to
24:28ship the item out for you. I'm not sure.
24:30$3.50 I think is too low of a price to
24:33sell something for on eBay right now, in
24:35my opinion. Even if you're getting it
24:36free, I think your time and effort that
24:39it goes into listing the item and
24:41getting the item sold and shipped is
24:43worth more than $3.50. So, what I would
24:46do with an item like this is I would lot
24:48it up with another item or two or three
24:50of the same size, different color,
24:52similar type of item
24:54and sell it as a lot. List it as a lot
24:56for, you know, whatever. $20 I think is
24:59probably the minimum that I personally
25:01would list something on eBay right now.
25:03$20 plus shipping um with the cost of
25:06shipping right now, with the cost of of
25:08life in general right now, I just feel
25:11you know,
25:12selling something for less than $20 on
25:14eBay
25:16even if you're getting it really cheap,
25:17um unless you have a lot of them and
25:19it's a fast seller. So, if you have
25:21like, you know, 50 of one item and you
25:23can sell that item for $20 a pop and you
25:25do one listing with 50 items and they're
25:27selling quickly, sure. There's nothing
25:29wrong with that at all. Or if you're
25:30just getting started on eBay and you
25:31need to sell stuff quickly and and cheap
25:33and build up your feedback, fine. Do
25:35that, build your store. But, I think for
25:37most people selling something for $3.50
25:41after shipping, after fees, cuz you have
25:43to pay eBay fees as well. After
25:45shipping, after fees, you know, what are
25:47you left with? Like, $2 maybe? What is
25:49your time and effort worth to sell this
25:52item? You have to value your time and
25:53effort as a reseller as a business
25:55owner. If this is only netting you $2
25:58after everything, you would have to be
25:59able to list, sell, and ship 10 of those
26:02items to make $20 an hour, which isn't
26:05that great. So, just be wary of that. I
26:08do like that the seller is running sales
26:10on some of their items. We do that as
26:11well. Um this one is a 40% off sale. I
26:14think that's I think that's great as a
26:15way to clear out old inventory.
26:17Sometimes we'll go on our eBay store and
26:19we'll run a sale, let's say, on items
26:21that have been listed for 120 days or
26:24more. Sometimes we'll run like a 30-40%
26:26sale on those items just to kind of
26:28clear out that inventory. You can also
26:30end the item and and relist it or sell
26:32similar to to get it as like a new
26:34listing, change some of the title,
26:36change some of the pictures around,
26:38tweak some of the item specifics.
26:39Sometimes that'll um, you know, list the
26:41new item again and you'll have a better
26:43chance of selling it. Uh but, we like to
26:45run a sale. When items have been sitting
26:47stagnant for a while, we'll run a sale
26:49on those items. If they still don't sell
26:51after another couple months, then
26:53sometimes we'll run them as an auction
26:55at the lowest price that we're willing
26:57to sell the item for. And that'll help
26:59clear out old inventory because you
27:01don't want to be just sitting with
27:02inventory. If you're sitting with
27:03inventory that you've paid money for,
27:05then you're not making money. You need
27:07to be turning these items over. That's
27:09what a good reselling business does. It
27:11doesn't just buy a bunch of stuff, list
27:13a bunch of stuff, and then just have I
27:15mean, the the best reseller business
27:17would have none of this behind me. It
27:19would be selling everything every single
27:21day
27:22fast, right? That's That's the ultimate,
27:25the best store. Gets a whole bunch of
27:27inventory, sells all that inventory
27:29while more inventory is coming in, and
27:31every day you're turning over the
27:32inventory and just you get cash flow
27:34coming in. Obviously, that's like
27:36best case scenario. [snorts] It's not
27:37possible with most reselling businesses.
27:40Um but you do want to try to turn your
27:42inventory over as fast as possible. And
27:44then speaking of how you list, buy it
27:45now or auction, uh that's the strategy
27:48that we like to use. So we are always
27:49listing buy it now or best offer, and
27:52then letting it run for a few months,
27:54and then we'll go sale, and then we'll
27:56go auction. So 99.9% of the time when
27:58we're listing items, we're listing them
27:59as buy it now or best offer, and not
28:02doing auctions. So and and we only do
28:04that because auctions typically are
28:06going to sell for lower prices than buy
28:09it now. Um so auction is kind of like
28:11last case scenario. Or if we have an
28:13item that is in high demand and there
28:17are not a lot of like sold comps on that
28:19item, so we don't know how to price
28:21item, but we know that it's a valuable
28:22item in high demand, then sometimes we
28:24will run that item as an auction, and
28:26we'll just let the market decide what
28:27it's worth. And then also keep in mind
28:28eBay has other tools like promoting your
28:30items. They have, you know, pay per
28:32click, and then also standard promotion.
28:34I don't want to get too much into
28:35promoted listings right now in this
28:37video. I'm going to do a full separate
28:40video just on promoted listings, and I
28:41think it's going to blow some of your
28:43minds. For the last 3 months, I've been
28:44running experiments, and I'm excited to
28:46share what I've found. It's It's very,
28:49very interesting. There's just a a
28:51little bit more time that I want to give
28:53it to run out. Um but I will I will
28:55share our promoted listing experience in
28:58a upcoming video. So, make sure to
29:00subscribe to the channel if you're not
29:01subscribed. And without getting into
29:03like photography systems and inventory
29:04systems, I think those can be separate
29:06videos. I think that that is enough
29:08information for you to see what makes a
29:10good eBay store in 2026. I hope that you
29:12maybe picked up some good information
29:14from this video. I also want to mention
29:16that we do have our new website coming
29:18out. It's called bolo.guide.com
29:21and that is going to be a community of
29:22resellers just sharing items to be on
29:24the lookout for that you can go and buy
29:26and profit on if you sell it online. I
29:28really want that bolo.guide community to
29:30be very simple, very easy that anybody
29:33can join and just like we all help each
29:36other out. So, that community should be
29:38launching within the next couple weeks
29:40probably. Um so, just go to
29:42bolo.guide.com, put in your email
29:44address and we'll send you an email when
29:46that opens up. I'm very excited about
29:47it. It's almost ready to go. Anyway,
29:50guys, thank you so much. I hope you
29:51enjoyed today's video. Thanks again to
29:54the seller who allowed me to review
29:56their eBay store. I hope that I was able
29:58to give you some tips and I hope I was
29:59able to give you guys some tips as well.
30:02Hit the thumbs up button, subscribe to
30:03the channel and I will see you on the
30:05next one. Thanks, everyone. Bye.
30:07>> Later.
30:08Bye.

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