How To Build an App Onboarding That PRINTS ($40K/Month SaaS) — Transcript

Full transcript

1. 0:00if you've clicked on this video you're
2. 0:01probably struggling with user retention
3. 0:03and engagement right from the start
4. 0:04you'd love to create an onboarding
5. 0:06experience that not only retains your
6. 0:08users but turns them into paying
7. 0:10customers in this video I'm going to
8. 0:11show you the exact steps I use to create
9. 0:13an onboarding process that drives
10. 0:15Revenue just like the one that helps my
11. 0:17app generate $40,000 every single month
12. 0:20in recurring Revenue I have absolutely
13. 0:22nothing to sell you in this video I'm
14. 0:23just going to show you exactly how I
15. 0:25structure my on boardings for maximum
16. 0:27profit if you watch the video Until the
17. 0:29End I guarantee that you will have the
18. 0:31skills and knowledge to turn more
19. 0:33visitors into paying customers for your
20. 0:35SAS and before we jump into things I
21. 0:37just want to say thank you so much to
22. 0:39all of you who have been subscribing we
23. 0:40just hit 16,000 subscribers it means the
24. 0:43world that you are enjoying the videos
25. 0:44and please consider liking the video and
26. 0:46subscribing it keeps me motivated to
27. 0:48keep dropping value for free just like
28. 0:51this so with that being said let's jump
29. 0:53into it as always to prove that I'm not
30. 0:55capping and I know exactly what I'm
31. 0:56talking about here is my revenue for the
32. 0:58past 30 days as you can see in the last
33. 1:0030 days we have done close to $40,000 in
34. 1:02sales and if we go to the last 90 we are
35. 1:04close to
36. 1:05$100,000 in sales so this onboarding
37. 1:09process really does work and here's our
38. 1:10AR we just hit $500,000 in annual
39. 1:13recurring Revenue which is insane so
40. 1:16this really is proof that an onboarding
41. 1:18flow is crucial because my onboarding
42. 1:21flow allows me to turn more of the
43. 1:23people who visit my product into paying
44. 1:26customers and I'm going to show you
45. 1:27exactly how to do that so stick around
46. 1:29until the end of this video so what
47. 1:30we're going to be covering is first of
48. 1:32all what is an onboarding how you should
49. 1:34prepare and do research for your
50. 1:36onboarding the design and the
51. 1:38development phase of your onboarding and
52. 1:40then we are going to talk about
53. 1:41optimizing your onboarding getting
54. 1:42feedback from users and AB testing
55. 1:44everything so with that being said what
56. 1:46is an onboarding I am going to use my
57. 1:49onboarding and show you exactly what my
58. 1:51onboarding looks like to explain this so
59. 1:53your onboarding is your user's first
60. 1:55experience with your product so I have a
61. 1:57mobile app it's called Puff count and
62. 1:58the first thing that my us us see is
63. 2:01this screen right here congratulations
64. 2:03reaffirming their decision to download
65. 2:06my product and check it out so I say
66. 2:08congratulations you're on the way to a
67. 2:09healthier lifestyle my app helps people
68. 2:11quit vaping so I like to reaffirm the
69. 2:14decision of them downloading they have a
70. 2:16little sign-in process here and then I
71. 2:17have some value screens where I explain
72. 2:19exactly what the features are in the app
73. 2:22and then we have social proof which is
74. 2:23Big we're going to go over this later
75. 2:25but you know we just drop uh some
76. 2:26numbers here 500,000 plus users and then
77. 2:29we have a user survey this is the most
78. 2:32important part of the onboarding we're
79. 2:34going to dive into the the survey here
80. 2:36in a second then we have more social
81. 2:38proof here and then finally the users
82. 2:40hit my pay wall and they make a decision
83. 2:42to pay or not so right off the Jump you
84. 2:45can see that this onboarding is pretty
85. 2:47extensive and that's by Design we want
86. 2:49the onboarding to be long we want the
87. 2:51onboarding to be a place where users
88. 2:53feel like they are building value for
89. 2:55themselves within your product and you
90. 2:57want them to dedicate time to your
91. 2:58onboarding right because if you you just
92. 3:00throw them in and you say hey welcome to
93. 3:01my app pay right now they're not going
94. 3:04to do that right you need to kind of
95. 3:05walk them through your product their
96. 3:07problems and then position your product
97. 3:10as something that will solve those
98. 3:11problems for them so with that being
99. 3:13said that is your onboarding it's the
100. 3:16user's first experience with your
101. 3:17product you are educating the users you
102. 3:19are gathering data which is huge you can
103. 3:21use the onboarding to collect their
104. 3:23email phone number demographic data and
105. 3:25this will help you in marketing in the
106. 3:27future and again you know the main use
107. 3:30of an onboarding is priming the user for
108. 3:32your product educating them and priming
109. 3:34their brain priming their thought
110. 3:35process to you know think hey this is a
111. 3:38product that I really do need because
112. 3:39that's what we want them to think when
113. 3:42they hit your pay wall and they decide
114. 3:43to pay for your products or not with
115. 3:45that being said the first step to
116. 3:46building an amazing onboarding is your
117. 3:49preparation and your research you need
118. 3:51to know what your onboarding should look
119. 3:53like and a great way to do that is you
120. 3:54can check out competitors and see what
121. 3:56they're doing if you're building a
122. 3:57mobile app look at other mobile apps if
123. 3:59you're building a web app look at other
124. 4:00web apps and see what they're doing on
125. 4:01their onboarding how are they educating
126. 4:03their their users what questions they
127. 4:04asking what data are they collecting use
128. 4:07the top performing apps in the space
129. 4:08right and I found a really cool website
130. 4:10here it's called mobin and again if you
131. 4:13want the link to this entire document
132. 4:15I'll drop some useful links in here you
133. 4:17can download this document in the
134. 4:18description it'll be completely free so
135. 4:20go check that out but I found this
136. 4:21amazing website called mobin where you
137. 4:23can actually look at other apps
138. 4:25onboarding screens so for example here's
139. 4:28an app called Marcus and and you can
140. 4:29flow through and check out their entire
141. 4:31all morning screen here's another good
142. 4:32one I'm assuming this is a mental health
143. 4:35journal app right so we can scroll
144. 4:37through here we jump right into it and
145. 4:39there is a survey right so they're
146. 4:41collecting data on their users and
147. 4:43priming them to be ready to use their
148. 4:45products here's bumbles I don't have the
149. 4:47pro version so we can't see this there
150. 4:48are a lot of amazing onboarding here you
151. 4:50can even see the subscription and
152. 4:52upgrading pages so I definitely
153. 4:54recommend you go check out mobin to do
154. 4:56your initial market research and then
155. 4:59also than to yourself too like what data
156. 5:01is useful for your future product
157. 5:04development for example you know I ask
158. 5:06users what brings you to the app do you
159. 5:08just want to quit vaping do you want to
160. 5:09better understand your habit are you not
161. 5:11sure knowing why users are coming into
162. 5:14your app or your products and using your
163. 5:16product is crucial right what are their
164. 5:19what are their main problems what are
165. 5:20your side effects how long have you been
166. 5:22vaping how often do you feel the desire
167. 5:24to vape all of this data gives me such a
168. 5:27clear picture of who my user is and then
169. 5:30I can tell who's paying and who's not
170. 5:32you know maybe people who only have the
171. 5:34desire to vape one time a day or
172. 5:36whatever they're not likely to pay and
173. 5:38people who Vape all the time are more
174. 5:40likely to pay so I can use that in my
175. 5:42marketing messaging and to develop my
176. 5:44product in the future so your onboarding
177. 5:46will give you a lot of useful
178. 5:47information on how you can customize
179. 5:50your user experience based on the
180. 5:52information that they give you and the
181. 5:54last thing I'll say here about
182. 5:55preparation and research is at the end
183. 5:57of your onboarding you want your user to
184. 5:59be Prime crimes you want them to walk
185. 6:01through their own problems so that's
186. 6:03exactly what I do in my survey so I
187. 6:05strategically ask these questions to
188. 6:08make people think about their problem
189. 6:10with vaping have you made an effort to
190. 6:12to quit in the past how often do you
191. 6:14feel the desire to vape do you feel that
192. 6:17your desire is increasing over time to
193. 6:19vape what area of your life is most
194. 6:21affected how much are you spending
195. 6:23vaping right these are all questions
196. 6:25that walk my users through their own
197. 6:27problem and I am strategically doing
198. 6:29this so they think about the problem
199. 6:31that they're having a little bit more
200. 6:33again so they are primed to want to pay
201. 6:36and want to fix this problem so I
202. 6:38recommend you go through this exercise
203. 6:39you do the market research you check out
204. 6:41other people's on boardings and you
205. 6:43understand kind of what questions you
206. 6:45should be asking and the way I did this
207. 6:47was I dumped it all on one Google doc I
208. 6:50actually hired a behavioral scientist to
209. 6:53help me with this survey so I kind of
210. 6:55brain dumped everything here and you
211. 6:57know even took questions from National
212. 7:00Drug strategy surveys these are
213. 7:02scientific surveys they're backed by
214. 7:04science so I know that these questions
215. 7:07are valid um and the data that I'm
216. 7:09getting back is useful not only for my
217. 7:11app but maybe for research in the future
218. 7:14right so first when you're constructing
219. 7:16your onboarding I would lay it all out
220. 7:18in a Google doc just like I did here and
221. 7:21then once you have all your questions
222. 7:23and kind of the screens that you want
223. 7:25you can get your onboarding designed and
224. 7:28again if you watch the the channel you
225. 7:30know exactly what I'm going to say for
226. 7:32the design part of this you should
227. 7:34always go to 99 designs 99 designs is
228. 7:38hands down the best place to get designs
229. 7:40done what you can do is build a contest
230. 7:43and you can get an onboarding screen
231. 7:44done a pay wall screen multiple screens
232. 7:46done whatever you want um you just put
233. 7:48up some money and you upload your
234. 7:50sketches you upload your Google doc uh
235. 7:53so the designers understand your project
236. 7:55and then you can pick your winner you
237. 7:57only pay for the winning design so that
238. 7:59is exactly how I got my onboarding done
239. 8:01I launched a contest for the pay wall
240. 8:03actually and then this designer won his
241. 8:05name is Zach super talented guy and I
242. 8:07ended up hiring him to build the rest of
243. 8:10my onboarding so if you're looking for a
244. 8:12designer if you need a designer 99
245. 8:14designs is the only place to go and then
246. 8:16the final step of building an amazing
247. 8:18onboarding is optimization and feedback
248. 8:21you should always be AB testing
249. 8:23everything so for example for my
250. 8:25onboarding survey or my entire
251. 8:26onboarding rather I use mix panels so I
252. 8:30am able to tell how many users started
253. 8:32my onboarding to how many users
254. 8:35converted right like I can see the
255. 8:37conversion rate on each individual step
256. 8:40of the questions that I'm asking or of
257. 8:42the onboarding screens that are shown to
258. 8:44them so for example you know here uh
259. 8:47100% of the users have completed the
260. 8:49onboarding so far and then around 7%
261. 8:51drop off so you can move these questions
262. 8:53around you can move your screens around
263. 8:55and try to optimize for the highest
264. 8:57completion rate possible and that is a
265. 8:59exactly what you want to optimize for
266. 9:01you want to optimize for a high
267. 9:03completion rate and you also want to
268. 9:04optimize for the percentage of people
269. 9:06who convert to a paying customer
270. 9:08changing your onboarding and switching
271. 9:10questions around or asking different
272. 9:12questions if your users aren't
273. 9:13converting a lot like this is all
274. 9:14testing that you should be doing and a
275. 9:16little tip here is to push the harder
276. 9:18questions the more intense questions
277. 9:20towards the end of the survey because if
278. 9:22you do that the user has already
279. 9:23committed their time and they're more
280. 9:25likely to answer the tougher questions
281. 9:27and that's pretty much it you should
282. 9:29just learn put your onboarding out there
283. 9:31experiment and always make your
284. 9:33decisions based on data try to get some
285. 9:36software like mix panel or some other
286. 9:38analytic software and really understand
287. 9:41where your users are dropping off
288. 9:43understand the conversion rate the
289. 9:45conversion rate to paid and mess around
290. 9:47with your pay wall and change things
291. 9:48around until you find the most optimized
292. 9:51conversion rate if you stuck around to
293. 9:53this point in the video you probably
294. 9:54enjoyed it so I would definitely
295. 9:55appreciate you dropping a like and if
296. 9:58you want subscribe if you have any
297. 10:00questions whatsoever be sure to DM me on
298. 10:02Instagram I will literally get back to
299. 10:04you always there we can take a call we
300. 10:06can chop it up whatever you need hit me
301. 10:08up on the Instagram DMs I will always
302. 10:10get back to you hope you enjoyed the
303. 10:12video stay tuned for the next one and
304. 10:14peace