How To Build a Funnel That PRINTS Millions (Step-By-Step) — Transcript

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1. 0:00This kid gets more attention than 99% of
2. 0:02the internet.
3. 0:04>> Honestly, there's not a single good
4. 0:06thing about her face. [music]
5. 0:07>> I'd probably rate you 3.75.
6. 0:11>> Millions of views, a cult following, and
7. 0:13over 100k per month [music] in clipping
8. 0:15behind him.
9. 0:16>> How many people are clipping for you
10. 0:17right now?
11. 0:17>> I believe it's about 1,000.
12. 0:19>> And yet, his business [music] is doing
13. 0:21baby numbers because attention doesn't
14. 0:23make you rich, funnels do. Today, I'll
15. 0:25be breaking down Klav's entire
16. 0:27operation, ranking it on the
17. 0:29ChatterMeter, and showing you the exact
18. 0:31tactics that he could use to 3x his
19. 0:33business overnight.
20. 0:34>> don't know me, I'm Sabri Suby. I'm an
21. 0:36investor on Shark Tank and have
22. 0:37generated my clients over $7.8 billion
23. 0:40in sales. All right, so who is Klav? Who
24. 0:44is this guy that we are about to funnel
25. 0:46mall?
26. 0:46>> His real name is Braden Peters. He's 20
27. 0:49years old, and he's gone completely
28. 0:51viral about this whole thing called
29. 0:53looks maxing and ascending, which is
30. 0:56effectively altering your physical
31. 0:58appearance in some way, whether it's
32. 0:59working out, injecting yourself with
33. 1:02peptides, or smoking crack. Yes, smoking
34. 1:05crack, microdosing the stuff, and bone
35. 1:07smashing in order to affect your
36. 1:09appearance in a positive way so that you
37. 1:11can ascend. Which brings us to the first
38. 1:14lie that you have been sold by all of
39. 1:16the influencers on the internet. You
40. 1:18just need to get more attention. You
41. 1:20just need more eyeballs on your stuff.
42. 1:22When the reality of it is that you do
43. 1:24not need more attention, you need better
44. 1:27economics. Klav is about to get funnel
45. 1:30malled by the internet daddy. In the
46. 1:32guy's link tree is the ultimate looks
47. 1:35max guide. And we come across here. On
48. 1:36this page, he's got 1,100 members paying
49. 1:40$39 per month. Let's just round it up.
50. 1:43Let's just be a little bit generous for
51. 1:44him and say that he's actually got 1,200
52. 1:47members. So, that's going to be 46,800
53. 1:50bucks a month. For 2.2 billion views,
54. 1:52the number one link in your funnel is
55. 1:55doing under 50k? Good lord, something is
56. 1:59going wrong here. So, according to the
57. 2:01fine folk on the internet, including
58. 2:03Clav, the guy makes around 1.8 million
59. 2:05dollars a month. The majority of his
60. 2:07revenue comes from his deals with both
61. 2:10Stake and Kick, and we're going to
62. 2:11remove them. What we're specifically
63. 2:13focused on is the ability to turn
64. 2:15attention into actual money and run it
65. 2:18through a funnel. What I have found is
66. 2:19that there are only three things that
67. 2:21you need to have in place in order to
68. 2:23make money on the internet. first thing
69. 2:25is you need to have the ability to
70. 2:26either earn attention or to buy
71. 2:28attention. Attention is the input that
72. 2:30comes in, then you need to have a
73. 2:32funnel, which is basically just a
74. 2:34step-by-step process that you take
75. 2:36completely ice cold traffic, attention
76. 2:38on the internet through, that warms
77. 2:40those people up, educates them on what
78. 2:42it is that you do, and then makes them a
79. 2:44compelling offer. What is the offer that
80. 2:46we're going to make to these people to
81. 2:47take them from who the hell are you to
82. 2:49shut up and take my money. They're the
83. 2:51only three things that you need to have
84. 2:53in place in order to make a [music]
85. 2:55sickening amount of money on the
86. 2:57internet in today's day and age. When we
87. 2:59arrive on this page, look at this thing.
88. 3:01This thing is bare-bones. No wonder the
89. 3:04conversion rate on this thing is
90. 3:05absolute [music]
91. 3:06dog [ __ ] First piece of selling
92. 3:08material is what appears to be a native
93. 3:11video, but let's play this thing and
94. 3:12see.
95. 3:12>> If you're tired of being invisible to
96. 3:14women, tired of getting rejected, and
97. 3:16tired of watching other guys
98. 3:17>> First of all, what is going on with
99. 3:19homeboy's tan? He looks like he has
100. 3:21fallen asleep on the beach in
101. 3:23Saint-Tropez. Let's just
102. 3:25>> get the gist of this thing.
103. 3:26>> Won the genetic lottery, take what's
104. 3:27yours, and pay attention. [music]
105. 3:29>> Enough with the video, let's get into
106. 3:30the source of this thing. So, let's see
107. 3:32the claims that this guy's making.
108. 3:34[music] Welcome to the final bastion of
109. 3:37sanity. This thing looks like it just
110. 3:39came straight out of ChatGPT. We've even
111. 3:41got the em dashes in here. Stop
112. 3:43scrolling communities that don't change
113. 3:46how you look. Pharmacology, diet,
114. 3:48training, surgery. Good god. Spots are
115. 3:50limited to maintain [music] quality. We
116. 3:52hit capacity, the door closes. Probably
117. 3:55some fake-ass scarcity, if you ask
118. 3:56[music] me. And this [ __ ] is giving the
119. 3:58internet daddy the highest cortisol that
120. 4:01I could possibly have. Realistically, if
121. 4:03you look at industry benchmarks, the boy
122. 4:04should be converting at least 1% of cold
123. 4:08traffic into his main offer. Now, if he
124. 4:10was doing that, that means that he would
125. 4:12be pulling in 220,000
126. 4:16new members per month. At 39 bucks a
127. 4:19month, that would equate to 8.5
128. 4:22million dollars from school [music]
129. 4:24alone. Alrighty, so we've just gone over
130. 4:27what is wrong with this funnel. Now,
131. 4:28let's cover exactly what would we do to
132. 4:31Claune's funnel to get him to ascend and
133. 4:33make his funnel more. Well, the first
134. 4:35thing is we need to craft what I call a
135. 4:38Godfather offer, which is an offer that
136. 4:40is so good that your prospects simply
137. 4:43can't refuse it. And the way that I
138. 4:44recommend doing that is starting with an
139. 4:46entry offer. Just something very, very
140. 4:48small that gets somebody to say an easy
141. 4:50yes. [music] A $7 info product that gets
142. 4:53them some immediate results, and it
143. 4:55solves a micro pressing problem where
144. 4:58they can try it and they can use it and
145. 5:00then be like, "Oh, this works. Amazing.
146. 5:02If this works, then I wonder what the
147. 5:04other stuff that this guy's got to sell
148. 5:06is." We want to have it so that the
149. 5:08first sale sets up the second sale. They
150. 5:09come in, they try the $7 product,
151. 5:11they're like, "Amazing, this works." And
152. 5:12then off the back [music] end of that,
153. 5:14he can call up every single member that
154. 5:16basically either buys the $7 product or
155. 5:19it is getting to such ridiculous volume
156. 5:21that he doesn't have the manpower to do
157. 5:23that. Then he can call everybody that
158. 5:24joins the community. Sitting right now
159. 5:26at 1,200 members, it ain't going to be
160. 5:28hard to call all of those people. You
161. 5:30could probably get the thing done in 2
162. 5:31[music] weeks. And what we're going to
163. 5:32do is we're going to call these people
164. 5:33up and we're going to be making our
165. 5:34secondary offer, which will be for a
166. 5:36high-ticket coaching program at around
167. 5:38that 5K price point. Now, this is only
168. 5:40the short-term plan for Claune. This all
169. 5:42fits into a much bigger plan, which is
170. 5:45we're going to print as much profits as
171. 5:46humanly possible throughout info funnel.
172. 5:49Then we're going to take some of those
173. 5:50funds and we're going to start harder
174. 5:52businesses that have more of a moat and
175. 5:54can actually be a business that holds
176. 5:57inherent value that he can one day exit
177. 5:59from. What exactly are we going to be
178. 6:01selling for $7? Well, the way that we're
179. 6:03going to figure this out is by surveying
180. 6:05the audience. He has so much eyeballs,
181. 6:07he could literally whip up a Google form
182. 6:09or a SurveyMonkey and he would be able
183. 6:11to literally ask his audience what it is
184. 6:14that they want. So, it might be a
185. 6:16lymphatic drainage guide to give you a
186. 6:18more chiseled jawline, right? It might
187. 6:20be some facial exercises. I don't know.
188. 6:22I'm not a part of this community, but
189. 6:24effectively it would be the quickest,
190. 6:25easiest win that I can give them that's
191. 6:27going to prove that my stuff works. That
192. 6:29would then create a next issue that they
193. 6:30need to solve through my other products
194. 6:32that I'm going to sell them. You got
195. 6:33some outrageous [ __ ] to show me?
196. 6:35>> Yeah, and then you've got to try it.
197. 6:37Here we go.
198. 6:38Here we go. So, this is how you fried
199. 6:39your jawline.
200. 6:41>> How to jawline max.
201. 6:45Is he using eyeliner on his jaw? [ __ ]
202. 6:47jawline maxing.
203. 6:52>> [laughter]
204. 6:53[gasps]
205. 6:54>> Oh my god, what am I doing for YouTube?
206. 6:56Oh my god. Oh my god, this [ __ ] is
207. 6:59horrendous. What is this a [ __ ] pen,
208. 7:01bro?
209. 7:02>> [laughter]
210. 7:03>> [ __ ] hell.
211. 7:06Jawline maxing.
212. 7:09So, this is the first piece of the
213. 7:11puzzle. But then what we can notice if
214. 7:13we look at the rest of his links tree is
215. 7:15he has Arcane Peptides now live. Clearly
216. 7:18homeboy is selling peptides. So, the
217. 7:20best sellers 95 bucks for the GLP, GHU
218. 7:24is 35 bucks to 50 bucks. So, based on
219. 7:26this he's getting 57,000 visits in the
220. 7:28last 30 days. We're going to say that
221. 7:30the boy's pulling in roughly $95,000 per
222. 7:33month in peptides. Again, baby numbers
223. 7:35based on the amount of traffic the
224. 7:37homie's getting. So, when we're talking
225. 7:38about how do we get a 1% conversion
226. 7:41rate? What I would be doing is I would
227. 7:43not be linking to this crappy school
228. 7:46page, this thin, shallow landing page
229. 7:49that is not going to convert nobody to
230. 7:51do nothing. Instead, what I would be
231. 7:53doing is building what we call a bridge
232. 7:55page. It would be a long-form sales page
233. 7:58that further heats up this traffic, this
234. 8:01ice cold traffic, someone who's just
235. 8:03basically seen this guy's mug pop up on
236. 8:05TikTok yapping about something and gone,
237. 8:07"Hey, that actually sounds interesting.
238. 8:09Let me go check this guy out." Go across
239. 8:11to his TikTok page, then click on his
240. 8:13link in bio, and go through. I want to
241. 8:15be able to take that person who knows
242. 8:17nothing about the guy, warm him up,
243. 8:19build enough desire to actually get them
244. 8:21to pull the trigger and buy something.
245. 8:23So, then he should take all of this and
246. 8:25he should put together a well-crafted
247. 8:28VSL. I would almost want to see like a
248. 8:31mini documentary of the kid. Like, I'm
249. 8:32talking about 20 to 30 minutes in length
250. 8:36to really document emotionally what his
251. 8:38story is and then show that it's not
252. 8:40just him, that he has helped thousands
253. 8:42of people, not dozens, thousands of
254. 8:44people who have been struggling with
255. 8:46acne or not ascending and just a maxing
256. 8:49and all this [ __ ] I would have lots of
257. 8:51proof, lots of testimonials, video
258. 8:53testimonials, written, screenshots of
259. 8:56what people are saying in his community,
260. 8:58and a just a much better crafted VSL
261. 9:01that's going to do a lot more heavy
262. 9:02lifting than what this is going to do.
263. 9:04So, here's how to apply this same
264. 9:06methodology to literally 3x any business
265. 9:10overnight. So, what most businesses do
266. 9:12is they go out into the marketplace
267. 9:14[music] and they try to sell their
268. 9:15product. And most people, they don't
269. 9:17even have a guarantee, they don't have a
270. 9:18Godfather offer. They are literally
271. 9:20going out to cold traffic [music] and
272. 9:22they're saying, "Buy my stuff." Which is
273. 9:24a ridiculous ask, and that's why their
274. 9:27conversion rates are so low, their ROAS
275. 9:29is so low, and they have really small
276. 9:30businesses because that [music] is not
277. 9:32the way to build a big business. If you
278. 9:35look at the way that big businesses are
279. 9:36run, they are always typically going to
280. 9:38have a mass market Godfather offer that
281. 9:41brings as many people into their world
282. 9:42as possible. For instance, for mine, you
283. 9:44know, you might see my stuff and you can
284. 9:46see that I'm always advertising my book
285. 9:48or free information. I lose money on
286. 9:51every book that it is that I sell, but
287. 9:53it brings people into my world. So, the
288. 9:55way that you can apply this to your
289. 9:56business is you create something that I
290. 9:58call [music] a splinter product where
291. 10:00you splinter off a desirable solution to
292. 10:04your market based on just a splinter of
293. 10:06what your core offering is. Most
294. 10:08businesses don't operate like this. They
295. 10:09are simply advertising their back end
296. 10:11product on the front end and then they
297. 10:13wonder why their business isn't growing
298. 10:16at the rate that they want. The easiest
299. 10:17one is going to be the second sale. So,
300. 10:19that's exactly what it is that you want
301. 10:21to focus on. Have an engineered path
302. 10:23that you run people through. This is
303. 10:25what gets most people. It trips them up.
304. 10:26They're like, "No, no, no, no, Sabri, I
305. 10:28started my business to make money." But,
306. 10:31the problem is if you're trying to make
307. 10:33money off every single transaction, then
308. 10:35you'll never make the big money overall.
309. 10:37So, map out what that looks like in your
310. 10:40business. What is a splinter product
311. 10:41that you can offer that gets an
312. 10:43irrational amount of people saying yes
313. 10:44and therefore if you've got a second and
314. 10:47a third offer, this is where all the
315. 10:49profit is made because you've already
316. 10:51liquidated the advertising cost to get
317. 10:53that person and then everything outside
318. 10:55of delivery cost is pure profit for the
319. 10:57business. So, that's exactly how to 3x
320. 10:59the sales of any business. Now, if you
321. 11:01like this video, the next step for you
322. 11:03to do is once you've gone through this
323. 11:05process and you've created your front
324. 11:07end offer and your back end offer, you
325. 11:08need to wrap [music] this up in
326. 11:10something that I call a hero mechanism
327. 11:12to actually make it work. And I've
328. 11:14created this video that runs you through
329. 11:15exactly how to set one up for your
330. 11:17business. Like, subscribe and I'll see
331. 11:19you in the next one.
332. 11:21>> [snorts]