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How To Build A $1M One-Person Business Faster With AI — Transcript

by Dan Koe · 7,577 words · 1,067 segments · language en · Watch on YouTube

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0:00A question I've been thinking about a
0:01lot recently is how do you build a
0:03one-person business in 2026? If you
0:06followed me last year or the year
0:07before, you know that one-person
0:09businesses were very popular and my
0:11videos on those did really well. So, did
0:13anything change from those videos?
0:16AI's taking over everything. Agents, new
0:18features are launching literally every
0:20day on Twitter. What's changed? How do
0:23you actually use this stuff if you're
0:25going to use it? And just what does the
0:26one-person business landscape look like
0:28now? So, to get straight to the point
0:30and answer the question, how do you
0:31build a one-person business in 2026? You
0:34do the same thing that you would have
0:36done before, but now you use AI to
0:39enhance that process, right? You don't
0:41really need a course or a coach anymore,
0:44although those things are still valuable
0:46because there's specific knowledge that
0:47you probably wouldn't think to
0:50look up with AI or even do with AI, and
0:52the AI probably isn't going to give you
0:54that out of the box. So, courses are
0:56still going to be a thing. Coaching is
0:57still going to be a thing just because
0:59the default response of the AI usually
1:02isn't that good. Getting specific
1:04knowledge from the source of someone
1:05who's done something is still superior,
1:08and if it costs 25 to 100 to 200 bucks,
1:11big whoop. So, to build a business with
1:13AI, you just implement AI in the correct
1:16places so that you can do things faster,
1:18with higher quality, and without less
1:20guesswork. AI in this sense is a
1:23catalyst to avoid a lot of trial and
1:25error. So, you can still build a
1:27business the old way, that's fine. It'll
1:29just take a bit longer, especially if
1:33you're not a person who is high agency
1:35or knows how to iterate or refine or not
1:37just accept the output of AI as law. So,
1:41what will you still do to build a
1:43one-person business? You will still
1:45generate traffic, you still write
1:47content, you still write emails or
1:49newsletters, you still create a product
1:51or service, you still create a customer
1:52avatar, you still formulate a compelling
1:55offer, you still build a landing page,
1:57you still write persuasive copy for that
1:58page, you still put the offer in front
2:01of people and see if they buy, and then
2:04you iterate from there after all of
2:06that. Now, that's a lot of stuff, right?
2:08As a one-person business, you are the
2:10marketing department, you are the sales
2:12department, you're the product lead,
2:14you're the project manager, you're the
2:15content writer, you're the social media
2:17strategist. You have to learn so many
2:19things, and you have to become a
2:20generalist even though people tell you
2:22to niche down, you still need the
2:24general skills to build a business. But,
2:25that's just the thing. Before AI, social
2:28media was the technology that allowed
2:31such a one-person business to exist, but
2:34you could create a comfortable lifestyle
2:38business. You couldn't build some crazy,
2:40insane, super high-revenue business. You
2:43would eventually have to hire a team.
2:44The thing there is that the bar has been
2:46raised as to how much you can make
2:49because you can do more as one person
2:51with AI, but the barrier of entry to
2:54starting a one-person business is now
2:56lower than ever. Anyone can do it,
2:58right? You can ask AI, "Hey, help me
2:59build the one-person business. Hey, this
3:02agent, go and write content every day
3:04for me and spam every platform." So,
3:06anyone can try to build a one-person
3:08business, meaning there's more
3:10competition, but most people don't try
3:13beyond a certain point. 95 plus percent
3:16of people hit one failure and then quit
3:19altogether. And then the other people
3:21that don't want to learn, they download
3:23something like OpenClaw and buy a Mac
3:25Mini and start running all of these
3:27agents to do things for them, but then
3:29you look at them two, three months from
3:31then, and they have nothing to show for
3:33it. They just like looking at an agent
3:35doing things, and they don't understand
3:38what quality is. They don't understand
3:40when something doesn't work, you change
3:42it. They don't understand that spamming
3:43every single platform, that doesn't mean
3:46you're going to grow on social media.
3:47That doesn't mean you're going to make
3:48any sales, either. When I actually talk
3:51to a few other of my business friends,
3:53some very high up in the business world,
3:57they try that stuff. They try the
3:58OpenClaw, and I'm not saying that it's
4:00bad at all. We're actually introducing a
4:01very similar feature where you can chat
4:03with an agent on Telegram into Eden,
4:05which is a software that we're building.
4:07It's in beta, you can sign up if you'd
4:08like. But, what I'm saying is that most
4:10people just get a dopamine hit from it.
4:13They have this curve where it's like,
4:15"Oh, this is so awesome. I'm going to
4:16have it do everything." They waste 200,
4:18300, 1,000 dollars on AI credits, and
4:21then it collapses, and then they have
4:22nothing because they don't know what
4:24good looks like. They don't have the
4:25skill or the knowledge to do the thing
4:28in the first place. So, how are they
4:29going to be the manager or the CEO of
4:32the agents? Now, with that rant out of
4:34the way, for the sake of this letter,
4:36we're going to set the goal of 1 million
4:39dollars, making a million dollars with a
4:41one-person business, just so we can
4:42frame it, right? I'm not saying you're
4:43going to make that. I'm not saying
4:45you're going to make anything. There's
4:46no amount of knowledge that I can just
4:47give you right now that will immediately
4:49make you a million dollars. It doesn't
4:51work like that. Stop looking for videos
4:53like that. So, we're just using the 1
4:54million dollar goal to make this
4:55tangible so we can actually break it
4:57down. I'm going to share exactly what
4:59you need to learn, how to use AI almost
5:02better than everyone else, and prompts
5:04that I'll give you that will allow you
5:06to really start your business today. If
5:09you actually go through the prompts,
5:10which most people won't take the time to
5:12do that cuz it'll take about an hour to
5:14go through all of them. They're that
5:16comprehensive. Now, as a note, before we
5:18get started, we're not going over crazy
5:19agent workflows here. We're just going
5:21over normal AI use, and I know that
5:23sounds boring, but you need to learn the
5:25fundamentals before you can actually get
5:26into the crazy AI agent stuff, which
5:29we'll talk about in a future video if
5:30you'd like that. Like, comment,
5:32subscribe. So, section one of this
5:34video, how do you actually make a
5:35million dollars as one person? Because
5:37to a lot of people, that just sounds
5:39insane. And we need to break this down
5:41because you need to at least believe
5:43it's possible before you can do it, and
5:44a lot of the people that don't believe
5:46it's possible will fall off of the video
5:48right now. So, quick math, let's do
5:50this. A million dollars divided by 12
5:52months is 83,333
5:55dollars per month. That number divided
5:57by 30 days is 2,777
6:00dollars per day. Now, there's a few ways
6:02to actually achieve that per day or per
6:05month. You can sell 18 150 dollar
6:08products a day, like a course or
6:10whatever other product can cost 150
6:13dollars. You can sell 111 25 dollar
6:15subscriptions a day. So, if you're
6:17starting on Substack, that's something
6:19you could do. Or you could go the
6:20freelance route and land one 5,000
6:23dollar client every other day, which is
6:25a pretty high price point for just
6:27starting out in freelancing, but it
6:29illustrates the point. If you go the
6:31coaching or consulting route or just
6:32service-based business in general, you
6:34can land one 10,000 dollar client every
6:36four days, or you can have a combination
6:38of both. So, like one to two clients a
6:40week and a few other product or
6:41subscription sales a day, or just
6:44whatever other combination and price
6:45point there is to hit a million dollars.
6:47Now, if you go the client route, I
6:49recommend doing that as a beginner
6:51because
6:52some people still don't believe this.
6:54This was a limiting belief for myself as
6:56well. It just feels weird charging such
6:57high prices, especially if you work When
7:00I worked at a web design agency, I was
7:01making like 60,000 dollars a year, which
7:04isn't insanely good, isn't insanely bad,
7:08it's not that great. I was still living
7:09with four other people, paying a very
7:12low rent. I still felt like I had money
7:15problems even as like a single person at
7:17the time. But, it's much easier to sell
7:20a 1,000 to 5,000 dollar service to one
7:24person than it is to sell 100 to 200
7:27Substack subscriptions to 100 to 200
7:30people because where are you going to
7:31find those people, and how are you going
7:33to convince them? That's what the social
7:34media audience is for or other traffic
7:36mechanisms. But, you absolutely can send
7:39100 DMs today, ask AI how to send a good
7:42DM, and if you have a decent offer that
7:45people want, they may be willing to pay
7:47you. And if you aren't a business owner,
7:49you may not understand that yet because
7:51you don't understand that businesses
7:53want to grow. And if you can help them
7:55grow or make more money, they're going
7:57to want to pay you. The amount of people
7:59that I have hired for 1, 5, 10, 50,000
8:03dollars after starting a business is
8:05absurd, but if the ROI is there, the ROI
8:09is there. So, as a beginner, you don't
8:11really have an audience yet, and you may
8:12not be building one, but that's what I
8:15recommend doing as well because that's
8:17also going to prove that you know what
8:19you're talking about when you reach out
8:20to clients. They're probably going to
8:21look at your social media profiles, and
8:24building an audience is leverage, so why
8:25wouldn't you do that? Why wouldn't you
8:27write content? And once you're writing
8:29content, once you're actually growing,
8:31then if you want to transition out of
8:32client work into something like a
8:34product that can sell while you sleep,
8:37so to say, based on the traffic that you
8:38generate, then you'd go to the product
8:40route. So, the question there with the
8:42product route, because that's usually
8:44most people's goal is like, "I don't
8:46want to do client work." I didn't I
8:48hated client work, but it was a
8:49necessary step for me. But, when you go
8:51the product route, how do you actually
8:53get enough traffic to the product so
8:55that you can make that many sales to
8:58make a million dollars? So, let's do
8:59more math. At a 2.5% conversion rate on
9:03a landing page, meaning 2.5% of the
9:06people that go to the landing page
9:07actually buy the thing that you're
9:09selling, you need about 720 people to
9:12visit that page a day to make 18 sales
9:15on a 150 dollar product. Or you need
9:17something like a post to go viral once
9:19or twice a month, which I wouldn't bet
9:22on, but is becoming more and more of a
9:23thing as the social media platforms are
9:27becoming more interest algorithm
9:29related, right? Really anyone, even if
9:32you're just starting off, if you can
9:33create good content, you can post your
9:35first reel, it'll go mega viral. But,
9:37most people don't know how to create
9:39content, so that's usually not going to
9:40happen unless it's based on luck. So,
9:42the bet that I like to take is
9:44continuously building an audience,
9:46putting out content, iterating,
9:47refining, and improving your skill over
9:50time so that your audience growth kind
9:53of reflects the growth of your skill.
9:55So, getting 720 people to a landing page
9:58a day to make a million dollars, where
9:59does that actually come from? It can
10:01come from social media, it can come from
10:03ads like Facebook ads or Google ads, it
10:05can come from SEO, it can come from
10:07influencer partnerships, it can come
10:09from podcast sponsorships, newsletter
10:11sponsorships. It can really come from
10:12anything, but you are one person and if
10:15you're like I was when I first started
10:17out, you don't have that much money and
10:18you don't want to spend that much money.
10:20So, what are you going to do? You're
10:21going to do social media and you're
10:22going to get really good at capturing
10:24attention, delivering value, delivering
10:26substance, not just copying templates,
10:29not just following the trends, but
10:30getting very good at what you do and
10:32showing other people that you're good at
10:34what you do. So, if we assume that you
10:36start on social media, you start writing
10:38content and you become skilled at that
10:40thing and you continue to refine your
10:41skill, that means you're not stagnating,
10:44you're constantly learning. It's
10:45actually a baked-in portion of your day
10:47of studying other people's content,
10:48implementing what you learn in your own,
10:50and improving over time because social
10:53media, yes, it's a skill, it's not
10:55completely based on luck. It's partially
10:57based on luck for actually growing, like
10:59getting the traction started. Once you
11:01have a base audience, then you have a
11:02base level of engagement and you're more
11:04likely to go viral over time, so you
11:06have to get through that beginner hell,
11:08but you absolutely can. So, if you
11:10become skilled at it, then you can get
11:1210 to 50,000 views per YouTube video and
11:15you can also get 500,000 to a million
11:18impressions on social media per month.
11:19And yes, it will take some time to do
11:21that if you're not immediately good at
11:24the thing, shocker. You actually have to
11:26get good at something in order to see
11:27results, crazy. You can't just go to a
11:29school, get a degree in social media and
11:31immediately have 50,000 followers. No,
11:34this is based on real-world feedback.
11:36This is based on skill. But, the thing
11:38there is is even if you don't get 10 to
11:4150,000 YouTube views or 500,000 to a
11:43million impressions,
11:45even less than that, it's not like
11:47you're making zero dollars if you
11:49actually do this stuff. Many people
11:51would be very happy with less than a
11:54million dollars per year. So, if you
11:55think about it, you need 720 people a
11:57day to the landing page and if you're
11:59getting that many impressions, 720
12:02people is a challenge for sure, but it's
12:05not too much to ask for. Now, the
12:07objections in your mind that are
12:08probably happening right now of like,
12:10"Oh, I can't do this. Oh, this sounds
12:11unfeasible." It's because you're
12:13probably stuck in the old paradigm.
12:15You're stuck in the my time equals how
12:18much I earn, rather than my how much I
12:21earn equals the value that I provide. If
12:23the only life you've known is go to
12:25school and get a job, then you are that
12:28is your mindset. That's what you are
12:30wired to believe. That's what you're
12:32wired to do. If you want to make more
12:33money, you have to get a better job or
12:36you have to get better schooling. You
12:37don't understand that if you're an
12:39entrepreneur, you hunt for your better
12:42job. You hunt for your gigs. You hunt
12:43hunt for your customers and you
12:45self-educate. You don't need to go to an
12:48institution to get a credential in order
12:51for someone to hire you. It's all in
12:52your own hands and that's a great thing
12:56for many people who actually want that,
12:58but a lot of people aren't willing to
13:00deal with the uncertainty that comes
13:01with that. So, that's another skill that
13:03you have to learn is just tolerating and
13:05mitigating the risk of starting a
13:08business. So, to actually get started on
13:10this stuff, it takes about two to five
13:12years to get really good at those
13:15things, at branding, at content, at
13:16marketing, at sales, at all of these
13:18things, but
13:19with AI, if we train them on the
13:22principles of experts who willingly put
13:25out their knowledge on the internet,
13:27like Alex Hormozi, sales expert,
13:29marketing expert, you have so many
13:31different people that talk about
13:32branding, about content, so on and so
13:34forth, why can't you take that knowledge
13:37and then have the AI
13:39help you through that process? And
13:41that's kind of what we're going to do
13:42for the first step when we actually use
13:44AI. So, let's actually get into it. How
13:45do you actually build the one-person
13:47business with AI and what's the entire
13:49workflow? So, as you know by now, the
13:52core difference between starting a
13:54one-person business a few years ago and
13:56now is just AI. An entire course can fit
13:59into a prompt and if a prompt helps you
14:02actually do the thing, then that's like
14:04a course on steroids because you're
14:06actually getting results potentially.
14:08So, for this specifically, we're going
14:10to go over a canvas template. A canvas
14:13is a feature in Eden that we polished
14:15up, we've made pretty freaking good at
14:17this point and this is where I do like
14:19my weekly writing, right? So, every week
14:22I create a canvas, I paste tweets on
14:24there, I paste YouTube videos that
14:25inspired me, I put a markdown document
14:28for my outline for my newsletter, I put
14:30my prompts on there for like social
14:32posts and for title generation for
14:34YouTube and for B-roll ideas, and then I
14:37connect things to AI chat to stress test
14:39ideas or just talk to the specific
14:41content, like if I watched a YouTube
14:43video that week and I knew an idea was
14:44in there, then I'd talk to it, then I'd
14:46go to my newsletter, open that and start
14:48writing again. But, we're going to use
14:49an entire one-person business canvas and
14:52you can duplicate the template in the
14:54description with the link and I'd highly
14:56recommend working through this on a
14:58desktop because that's where you're
14:59going to do work and you're not going to
15:01be distracted and canvas apps in general
15:04just aren't very good on mobile. So, if
15:06you save the link on your phone and then
15:08go back to it on desktop and then you
15:09can save all of those files, duplicate
15:11it because Eden is also a drive and a
15:13workspace, so you can write, it's not
15:14just a canvas. Anything you upload,
15:16including YouTube videos, regular
15:18videos, we analyze all of the frames for
15:20you, so you can search for each frame,
15:22transcript match, so on and so forth.
15:23It's pretty cool. But, if you follow the
15:26template exactly, you will have the
15:28three pillars of a modern, successful
15:31one-person business or if it's not
15:34immediately successful, which it
15:35probably won't be, don't expect that,
15:37you have a starting point that you can
15:39actually start doing things and it's not
15:41a guessing game anymore. And those three
15:43pillars that you'll have are one, a
15:46brand, which is who you are, what you
15:48help people achieve and why people
15:50should care about both. Two is content,
15:52so your ideas, opinions, and teachings
15:54that attract people to your brand. Three
15:56is offer, so your product, service, and
15:58compelling landing page you can send
16:00people to from your content. Now, I want
16:02this to be a bit educational as well, so
16:04we're going to go through each of these
16:05pillars, brand, content, and offer
16:08{slash} what you sell, just so you
16:10understand the importance of these
16:11things. So, inside of the template, one,
16:14there's an entire video here that you
16:16can click and watch and I go over how to
16:18use the entire template, but the first
16:20thing we're starting with is just a
16:22personal brand strategy and what I have
16:24here, oh, you can see another person on
16:26here because the template is shared, but
16:28you can see that there's a prompt here
16:30connected to an AI chat. I can full
16:32screen this AI chat or I can just zoom
16:34into it and start typing here, but we'll
16:37talk about what's actually in here, but
16:40if you also want to consult with
16:42experts, I've curated three videos and
16:44these are all connected to this chat, so
16:47I can chat in here to refine my personal
16:49brand strategy, ask questions about
16:50personal branding, so on and so forth
16:52and you can also paste video links or
16:55just upload your own knowledge inside of
16:57this section. But, as one person on
17:00social media, you're starting a personal
17:02brand. That's what you're doing. Why are
17:04you doing that? Because if you want to
17:06make money, you need something to sell
17:08and people to actually see and buy that
17:11thing. A personal brand is neither of
17:13those things, but you can think of it as
17:16a sort of digital storefront or digital
17:18resume. It's a layer of trust between
17:21those two things. It's where your
17:22content goes under cuz you post via
17:25brand and then inside of your content,
17:27you promote your product or service and
17:30since people follow your personal brand
17:32and hopefully they like your personal
17:34brand, then they're more likely to be
17:36receptive to your content and purchase
17:38your product or service. And in the age
17:40of AI, when content is just it can be
17:43endless and it's going to be flooding
17:45social media, what are people going to
17:46turn to? They're going to turn to who
17:48they trust. Who is that? A personal
17:51brand who they can almost verify is a
17:54human and they can tell whether or not
17:56they're using AI in a non-tasteful way.
17:59And another thing here is I don't care
18:00about how cringe you think the word
18:03personal brand is. I understand that
18:05every space has gotten flooded with it
18:07and all you have to use these templates,
18:09you have to use this strategy, here's
18:10how you grow to a million followers in
18:11zero days, but that's what you're doing
18:13when you're one person on social media.
18:15So, get over it. If it helps you to
18:17think of a personal brand as just like a
18:18vessel for your life's work or a way to
18:20do something meaningful or if you just
18:22want to think of yourself as a person on
18:24social media and not a brand, then go
18:26ahead and do that. And now we've
18:27discussed my actual personal brand
18:29strategy and what I recommend in many
18:31other videos, so we're going to keep
18:32this brief. This is my recommended
18:34strategy, not the only strategy or one
18:37that you have to follow for social
18:39media. The first principle is that you
18:41are the niche. Your beliefs,
18:42experiences, and interests give you a
18:44unique point of view that reflects in
18:46your content and products. Principle two
18:48is that you need a few content pillars.
18:50You need one skill or interest you plan
18:53to monetize as a topic and then two
18:55complementary interests that you can't
18:57shut up about as complementary topics.
18:59Principle three is that you need to
19:01ground those content pillars in pain
19:03points, foundational content topics, and
19:05high-performing ideas. This is where
19:07most people mess up is they're like,
19:09"Okay, I like these topics. I have this
19:11idea. I'm just going to write about it."
19:13But, they don't pay attention to why
19:15it's important to the actual person on
19:18the other side of the screen. They write
19:19this frilly tweet and they think they're
19:22Marcus Aurelius, but you don't have the
19:24reputation authority that Marcus
19:27Aurelius has. You're not Alan Watts.
19:29You're not these people who have this
19:30reputation built up so that anything
19:33they say is valuable. You have to
19:35practice persuasion. You have to capture
19:37attention. You have to illustrate, "Hey,
19:40why is this idea important for my life?"
19:43And that usually comes in the form of a
19:46pain point. So, helping people
19:48understand why they should implement the
19:50idea. Foundational content topics are
19:53just those that are like evergreen.
19:54They're the ones that you know work.
19:56They're the ones that you see everywhere
19:58and you should probably implement under
19:59your own brand in your own voice because
20:02they just work. And then high-performing
20:03topics are the outliers that tend to do
20:06very well. When you go on YouTube and
20:08you see a video that's just doing so
20:09much better than everyone else's videos
20:11or even that person's own videos, that's
20:13an outlier. That's a signal that you
20:15should probably take note of that and
20:17put it in your swipe file in Eden. Paste
20:20the YouTube link in Eden and we download
20:21it, transcribe it, so on and so forth so
20:23that you can talk with it with AI or the
20:24entire folder of your swipe file or all
20:27of the images that you save, so on and
20:28so forth. Eden's very cool. Please catch
20:31on and use it already. But you save
20:32those and then you take your own ideas
20:34and you start to like reformulate them
20:37so that they work better. Now, principle
20:39four is that you need to turn all of
20:41that into a one-to-two sentence social
20:43media bio that gets across the most
20:45attractive parts. I'm not going to go
20:47over a social media bio format, but if
20:49you go through the personal brand
20:50strategy prompt in the canvas here, then
20:53it will help do that for you. And after
20:55you finish this, it'll interview you for
20:57a decent amount of time and then it will
20:59spit out the actual personal brand
21:01strategy that you can save in your
21:03workspace in a folder or in other places
21:06and you can refer to often. Another
21:08thing you can do in the near future when
21:10we have the open claw / Telegram agent,
21:13this is only on my branch. This looks
21:16a lot more styled and better, but you
21:17can send this to Telegram and then you
21:19can just have the AI bounce ideas back
21:22and forth with you or have it actually
21:23do things like access your Twitter and
21:25post content or schedule content. So,
21:28inside of the canvas and outside of the
21:30canvas, how do you actually use AI to
21:33create a personal brand better? The
21:35first thing is you can curate expert
21:37information and have a conversation with
21:39it. As an example, you could find
21:40YouTube videos or books from people who
21:42are certified experts and add those to a
21:45chat rather than asking for a general
21:47AI's opinion because AI works best when
21:50you know what you want. That's really
21:51the simplest one. And then, as I've
21:53talked about before, the second and more
21:55complex one is to take that expert
21:57information, break it down into a
21:59simplified guide that you'll be able to
22:02give to the AI. It's like I can take a
22:04piece of content or I can take this
22:06guy's personal brand strategy and then I
22:08can turn ask AI to turn it into a guide.
22:11So, it removes all of the fluff from
22:12that and then you can turn that into
22:14whatever kind of prompt you want. That's
22:16what I did for the prompt on the canvas,
22:18but I did it with my own personal brand
22:20strategy. Now, the type of prompt that
22:22you can create is spitting out a
22:24blueprint or acting as a coach. I could
22:27say, "Hey, take this guide and let's
22:29turn it into a prompt that first ask for
22:31information from me so that it knows
22:34what kind of personal brand I actually
22:35want to create. And then after that
22:37context gathering phase and interview
22:39phase, just coach me day by day into
22:42doing this. Make sure I write content.
22:44Make sure I have my bio set up. Make
22:45sure I report back to you." So on and so
22:48forth. You can just turn it into coach
22:50or another person that holds you
22:51accountable. And if you do this inside
22:53of something like an agent or custom
22:55agent in Eden when that's ready, you can
22:58set a specific schedule for this to
22:59happen. So, it can send you a prompt
23:02like you can send a prompt at a certain
23:04time so that let's say it reaches out to
23:06you to give you a source of inspiration
23:09and tell you to turn that into a post
23:11that you then refine with it and then it
23:13can post directly to Twitter. So, that's
23:15a more tasteful way of using AI AI
23:17rather than just saying,
23:19"Hey, go and write all this content
23:22for me." And I'll probably go over that
23:24in a future video or newsletter, so
23:26subscribe to my Substack if you want to
23:28get that. So, that's starting a personal
23:30brand. Go through the prompt, refine it,
23:32study it. The second thing is how do you
23:34actually write content that is better
23:36than most beginners? How do you stand
23:39out? I've been doing this for a while.
23:40I've been writing content for maybe six
23:43to seven years now. I can read a tweet
23:45or look at a YouTube title or watch a
23:47YouTube video or read an article and I
23:49can know whether or not it's going to do
23:51well just because my like pattern
23:53recognition has gotten to that point.
23:55And we've talked about this before, but
23:57the biggest problem beginners make is
23:59not illustrating the importance of the
24:02idea they are trying to convey. They
24:03have interesting ideas, but they can't
24:05make it interesting to other people.
24:07Now, in order to make an idea
24:09interesting to someone else, you need to
24:11provide a compelling why. You need to
24:13give them a reason to change their
24:16behavior because if you're the one who
24:17changes their behavior, they will
24:19remember you as the person who, quote
24:21unquote, changed their life and they
24:23will start to trust you over any human
24:26or AI. In other words, the secret to
24:28writing content is to one, have a good
24:30idea and two, have a pain point it
24:33solves or a benefit it gives and you
24:35need to illustrate that reason well. The
24:37best way to understand this or to just
24:39do this in general is if you're reading
24:40something and you have an idea or you're
24:42reflecting on your life and you have an
24:44idea that you know you want to post,
24:46right? That's kind of how creators act
24:49is they're just constantly turning ideas
24:51into something that they can post. It's
24:53just automatic for them to have an idea
24:55and immediately write it down. But what
24:57you do during that step as well is think
24:59of what's a pain point or a benefit of
25:01this that helps other people or that
25:03people actually want? And then you have
25:05to bake that into the idea. Now, the
25:07second mistake that beginners make is
25:09that they just don't understand how
25:11everything fits together. They get good
25:13at writing content or creating reels on
25:16social media, but they feel like it's
25:17pointless because they don't know how to
25:19make money from it. So, at that point
25:21they start catering to the algorithm or
25:23just having AI do everything for them
25:26just so they can get the dopamine hit of
25:28likes and engagement, but still they
25:30don't know how to monetize and they
25:31don't realize that doing that decreases
25:34their ability to monetize well. Or they
25:36do it just to game the platform
25:37monetization system. Like I have a few
25:40million followers and subscribers and on
25:42Instagram, if I were to just go with the
25:45Reels bonus that you get, I'd get like
25:47$300 to $500 a month. On Twitter, I
25:51think I get maybe like 2,000 now, which
25:53isn't bad. On YouTube, I get around
25:5610,000 a month and that's for someone
25:59with millions of followers. Sure, I
26:01could like live off of that if I really
26:03wanted to, but I have businesses to run.
26:04I need to make a lot more money in order
26:07to build something valuable. So, that
26:09means that I have to sell my own product
26:11or service and then I can make 10 to 20X
26:14that amount. And if you're thinking of
26:16accepting sponsors or brand deals from
26:18someone, why wouldn't you just create
26:20your own version of it and then take all
26:23of the profits and you'd probably create
26:25it better in a way that better suited
26:28you. That's like how you start a good
26:30business nowadays, especially with a
26:31personal brand, is you take something
26:33that you use and you love and you make
26:35it better and tailor it to yourself and
26:37since you are the niche, then you sell
26:39it to other people like you and you can
26:41find that tribe. Now, since this isn't
26:43an entire course on content, even though
26:45I'll probably run a workshop at some
26:47point live on my Substack. So again,
26:50subscribe to Substack. But for now, I'll
26:51just give you the 80/20 of what to do.
26:53First is just write down ideas like
26:56crazy. Read more books. Listen to
26:58podcasts. Reflect on your life and try
27:00to catch ideas that are unique and
27:02beneficial. Two is to immediately think
27:04of a pain point or benefit. Train your
27:06mind to think of why this idea is
27:08important to more than just yourself.
27:10And then three, save ideas that you like
27:12the structure of. Have a folder in Eden
27:14where your ideas live and as a beginner
27:17imitate the structure or framework of
27:19these with your own ideas as the topic.
27:22Then you simply practice writing until
27:24it becomes second nature. Now, when it
27:26comes to where you should post, you
27:28could just start with like a newsletter
27:29and a short-form platform or only start
27:31on Substack or only start on Twitter and
27:33post both tweets and articles, but this
27:36is kind of my entire content ecosystem
27:38in a nutshell. I write the newsletter
27:40every week. That can splinter into posts
27:43and then the best post can be used as
27:44like a carousel or the script for a
27:46short or reel. The newsletter turns into
27:49a YouTube video and then all of that
27:51just feeds back into each other. If you
27:52want to understand that as a whole, I'll
27:54leave another link in the description
27:55about the content ecosystem that you can
27:57look at. Okay. So, how do you actually
28:00use AI to make this process easier? So,
28:02if we look inside of the content section
28:04here, you can see two prompts for tweets
28:07or these can just be considered posts
28:09because tweets are like the lowest
28:11common denominator where if you have a
28:13280 character tweet that can really go
28:15to any platform or be used as the hook
28:18for a reel or whatever it is. I
28:19recommend getting really good at
28:21crafting tweet-style posts first because
28:23that will impact all of your other
28:24short-form content. And then for a
28:26newsletter, this can also double as a
28:28podcast script or a YouTube script or
28:30whatever you'd like. Now, the way that
28:31you use AI well here and the way that I
28:34created these prompts for you is I first
28:37took tweets or posts that I really liked
28:39and then I plugged them into AI and I
28:41said, "Hey, break down exactly why these
28:44work. What are the principles here? What
28:45are the psychological tactics? Just
28:47teach me how to write these style of
28:50tweets." And then I took that and I
28:52turned it into a prompt and I refined it
28:54a bit so that the output was decent. So,
28:56here in order for this prompt to work,
28:59you can just type a topic into this AI
29:01chat or you can paste reference content
29:04here. So, uh newsletters that you've
29:06written or newsletters that you've liked
29:08or YouTube videos, you can paste it
29:10outside of this actual document and
29:12connect it to this chat and it will
29:13generate potential tweet drafts that you
29:15can refine and make it sound like you.
29:17Or you can start with the newsletter
29:19that you would post once a week on
29:21something like Substack and you run
29:23through this. This is based off of my
29:24own structure and how I write, so
29:26there's a lot of knowledge. I would
29:27recommend just reading this prompt and
29:30you'll probably get an entire course
29:32worth of information. But here, if you
29:34wanted to sound a bit more like you, you
29:36can paste previous reference writing
29:38that you've had or if you wanted to
29:40emulate someone else's voice so you can
29:41start refining your own because this
29:43provides just a starting point, a
29:44prototype that you can work from, then
29:47consider doing that. And if you need
29:49help or just have questions, you can
29:52plug any of the outputs into this chat
29:54or any other chat, and you can branch
29:56things off like this.
29:57Um, but in this section right here, you
30:00can ask like, "Okay, how do I make this
30:03tweet better? How do I actually write?"
30:05You can just ask questions to these
30:06videos or paste other videos in here if
30:09you like. So, how you use AI with
30:11content isn't to just like write it and
30:13post it for you. It's to learn and
30:15understand faster. It's to see a post on
30:18social media, take that post, plug it
30:21into AI, and say, "Hey, why does this
30:23work? And if I have this related idea,
30:27how can I take the principles from this
30:29social post that did extremely well and
30:31apply it to my own?" And then after
30:33doing that over time, it's like you're
30:35not taking a course to learn the
30:36principles, you're just learning them by
30:38doing because AI is so
30:40integrated with our workflows nowadays
30:43that that's just how you do things now.
30:45And the same can be applied to something
30:46like a landing page. If you're going to
30:48create a product or service, then why
30:49would you just try to write the landing
30:51page yourself without learning anything
30:53first? Like normally, you could take a
30:55course, but most people aren't going to
30:56do that either. But now, you can find a
30:58landing page from someone that you like,
31:00that you know their stuff is working
31:01well, and you can just tell the AI to
31:03teach you how it works and then help you
31:06write your own landing page like that.
31:08So, that leads into section three of
31:10this video. We had brand, content, and
31:12now we need product, offer, service, or
31:14just what you sell in general. So, to
31:17reiterate that, so far you have a few
31:19pieces of the one-person business
31:21equation. First, you have a brand that
31:23illustrates your values and attracts the
31:25right kind of people. And number two,
31:26you have content that slowly builds
31:28trust over time and allows you to reach
31:30more people. Simply put, you have people
31:32whose trust grows in you over time. And
31:35most businesses could only wish for
31:37that. Too many people try to build
31:39businesses nowadays, and they don't
31:41actually try to get customers. They're
31:42like, "I'm going to build this software.
31:43I'm going to build this thing."
31:45motivated, but then when it comes time
31:46to actually do the business stuff,
31:48they're gone. Now, this section of the
31:50video actually makes me kind of mad
31:51because I spent like 5 years learning
31:54this stuff, doing it all manually. And
31:56now that AI is a thing, oh, it's so much
31:57easier. It's so much Like you get to
31:59shortcut all of the process, but I don't
32:02take that for granted because I still
32:03have all of the knowledge and pattern
32:05recognition that would allow me to do it
32:07better than another person. So, you're
32:08still building that along the way, and
32:10it's going to take you 2 to 5 years to
32:13actually reach the point of being able
32:14to to like masterfully do all of this
32:18stuff. But you can start off on a great
32:20page by doing what we're going to talk
32:21about. Because in today's world, you can
32:23have AI do most of this for you if you
32:26know how to train the AI to use
32:27frameworks and knowledge from great
32:29marketers, salesmen, and copywriters.
32:31So, like I said before, right? You can
32:33take knowledge from an expert person, or
32:36you can take what they've done, like a
32:37social post that did really well. You
32:39can pop that into AI, ask it to break
32:41down why this works, or teach me how to
32:43do it, or turn it into a guide, and then
32:46you can turn that thing into a prompt,
32:48which is what I did for you. But since I
32:50understand all of the moving pieces,
32:51these prompts are very comprehensive.
32:53So, we have prompts for three things,
32:55but it helps to just know what we're
32:57doing here. First, we need to create a
32:58detailed customer avatar. This is
33:00something you'll keep safe and reference
33:02often whenever you're creating marketing
33:04materials. You need to save this
33:05somewhere like in your workspace. Two is
33:07you create your first offer. So, using
33:09your customer avatar and offer creation
33:11principles, you create a product or
33:12service that they can't resist. And then
33:15three, you turn both into compelling
33:17landing page draft. Because most people
33:19create a boring product and then just
33:20illustrate what the product does on
33:22their landing page and wonder why nobody
33:24wants it. So, when you go through these
33:26three prompts, they're going to
33:28interview you extensively,
33:30and then they're going to spit out a
33:32customer avatar,
33:33an irresistible offer blueprint, and
33:35then a landing page copy that act as
33:37first drafts that you can iterate on and
33:40ask questions to here by popping them
33:42into this chat or just creating a new
33:45chat and chatting with them. Now, the
33:47way this is structured is as so. Is when
33:49you run through the customer avatar
33:51generator,
33:52this the context of this chat plugs into
33:54this chat because you need your customer
33:57avatar information when you're creating
33:59an irresistible offer. And then your
34:01irresistible offer and customer avatar
34:03plug into this the landing page
34:06generation prompt because how else are
34:07you going to write copy to a specific
34:10customer avatar
34:12about your offer, right? Now, one thing
34:14I would recommend during this section is
34:15just make sure you actually open the
34:18outputs of these. You can open things in
34:21a pane in Eden. So, I can open this up
34:23here,
34:24and I can edit it and look through it
34:27just to make sure everything is good,
34:30right? This is also like where I do my
34:31writing and all of that stuff. But make
34:33sure it's good. Make sure it didn't
34:34hallucinate because you're still having
34:36to baby the AI here. But a final note
34:38here is that I can't guarantee that this
34:41is going to 100% work. It's the same
34:43thing with courses. It's the same thing
34:44with anything. Like knowledge products
34:46or knowledge giving out knowledge
34:48doesn't guarantee a result like a
34:50product or service does. And even
34:51products or services, like physical
34:53products or services, don't even
34:54guarantee results. You get a skin care
34:56product, and it may work for you. It may
34:59help your skin. But if you don't address
35:01the underlying root cause of what's
35:03causing you not to get results,
35:05regardless of the skin care product or
35:07the knowledge that you have, then you're
35:08probably not going to succeed. Some
35:10people just don't have the identity they
35:12had they haven't done the inner work to
35:14overcome their fear of uncertainty or
35:16failure. They haven't done all of these
35:17things. There's so many different moving
35:19variables, and one little piece of
35:20knowledge isn't going to save you. This
35:22has to be a lifelong journey of wanting
35:25it. And another thing is that AI,
35:27frankly, still, and probably for the
35:29foreseeable future, isn't that good yet.
35:32It just can't do these things for you.
35:34It's missing something. And we don't
35:35know what that something is. It's
35:37definitely not more intelligence. Once
35:39people can open open claw or another
35:42agent thing and make hundreds of
35:44thousands of dollars the next day, which
35:45is probably going to be impossible at
35:48any given moment because that's not how
35:50the market works. That's how That's just
35:52like a commodity. If anyone can do it
35:53immediately, then it's not going to
35:55work. If it works for a small period of
35:58time, then that's called an exploit, and
35:59it's going to be squashed really fast.
36:01You will still have to learn. You will
36:03still have to practice. And most
36:04importantly, you will still have to
36:06iterate when something doesn't work
36:08until it does work. So, I hope that was
36:09helpful for you. I hope those prompts
36:11help you a lot. I hope you learn
36:13something, and I hope you continue to
36:15learn something because the learning in
36:16this video actually happens by doing the
36:18prompts and implementing them. So,
36:20that's the video. Let me know what you
36:22want to see next in the comments. Devin
36:24checks the comments, so say hi to Devin
36:26while you're down there, and he'll hit
36:27you with a little heart or a like. And
36:29with that, I'll see you in the next
36:31video. Bye.

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