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How to become the hottest entrepreneur in your niche in 90 days — Transcript

by Pablo Milandu · 11,165 words · 1,677 segments · language en · Watch on YouTube

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0:01In the next 90 days, you can completely
0:04turn the tables in your favor and go
0:06from wherever you are in your business
0:07to being in a situation where your views
0:10have five or 10xed. You got brands and
0:13sponsors reaching out to you. You have a
0:16windfall of clients who are willing to
0:17pay you prices higher than you've ever
0:19charged before with very little to no
0:22resistance whatsoever. You have an
0:24abundance, a plethora of options in
0:26terms of revenue streams and different
0:28ways you can make money. you can
0:29completely free yourself up from the
0:31business and do the actual entrepreneurs
0:34dream where you're working from anywhere
0:35you want in the world. All of this can
0:37happen in a much shorter time frame than
0:40you may have thought possible. And this
0:42is why I'm presenting this to you today.
0:45The most in-depth possible strategic
0:48guide I can give you on how to become
0:50the hottest entrepreneur in your niche
0:51in the next 90 days. And the reason why
0:54I'm sharing this with you underneath all
0:56that is because well this is what I'm
0:58doing right now and also what I've done
1:00two three times over in completely
1:02different industries. I get this kick
1:04out of doing things in real time and
1:06documenting it and talking about it. So
1:08everything that you're getting in this
1:10video is what I'm doing right now and
1:12what I actually [snorts] have done. So
1:14with that being said, in this video
1:15we're going to talk about the whole
1:16thing. We're going to go through why
1:18this even matters, the psychology behind
1:20it, how exactly to cut through. We'll
1:22talk about what to focus on. We'll talk
1:24about how to create content that makes
1:26people binge you. All the different
1:28micro points and of of becoming a really
1:31hot entrepreneur and how to make this
1:33really strategic so that you don't end
1:36up wasting your time, but rather this
1:38turned into a situation that's highly
1:40lucrative and highly profitable for you.
1:42So without further ado, let's get into
1:44it.
1:48So let's talk about why this even
1:49matters, why being the hottest
1:50entrepreneur even matters. So
1:55there's this idea, especially like in in
1:59the business realm, this is probably the
2:00only place I see it. There's this idea
2:03where if you are doing well in your
2:06business that you're that you there
2:08should be no reason why you should be
2:09posting content. There should be no
2:11reason why you're on social media. It's
2:12this very dated idea that has been
2:15inherited from maybe the boomers. I
2:17don't know who, but you'll see it when
2:20you try and make content for your
2:21business. You'll get some comments being
2:23like, well, if your business is doing so
2:24great, why are you making content? Or
2:27why are you offering up your information
2:30or consulting others?
2:33There is a reason I let me just start by
2:36saying I uh that mentality reeks broke.
2:41And it reeks broke than than than more
2:44most people think it does. And and
2:46here's why. There's a reason why your
2:48favorite entrepreneur posts. There's a
2:50reason why the Gary V's of the world,
2:52the Alexotezis of the world, the
2:56insert whoever who's on social media,
2:58there's a reason why these mega
2:59entrepreneurs still post content
3:03and and invest heavily into their
3:04brands. It's there's a reason why
3:07billionaires like Kevin Olirri are doing
3:10everything they possibly can to build
3:12their personal brand and social
3:13presence. these people have more money
3:15than they can than they know what to do
3:16with, right? So that that that that
3:20old mindset doesn't apply anymore. But
3:22the because there's a strategy around
3:24it. There's a reason why people are
3:26doing it, right? Whether you have no
3:28money or no followers or whether you
3:30have billions of dollars, there's a
3:32reason why these folks are investing
3:33into their personal brands, right?
3:36It's because
3:38it's one of the most strategic
3:42advantages and competitive advantages
3:43that you can possibly have a personal
3:45brand.
3:47And and whoever
3:51has the biggest or strongest or most
3:54sound brand gets the biggest piece of
3:56the pie.
3:58There's a reason why Ryan Sirant I I
4:01love this example. There's a reason why
4:03he posts content all the way up until
4:05like I I I remember watching Ryan
4:08Sirant. I hope I'm pronouncing his last
4:10name correctly. Sir,
4:12there's a So, I remember watching him
4:14when he first started posting on
4:15YouTube, just these little real estate
4:17walkthroughs. He was doing it when
4:19nobody was really doing it. But also out
4:21of the people who were doing those real
4:22estate, you know, walkthroughs and
4:24mansion showcases and penthouse uh
4:27walkthroughs, he was doing it with more
4:30effort and at the highest level of
4:32quality.
4:34And there were some other things
4:35happening there which I'll talk about in
4:36this video. But he's a great case study
4:38because he came out from just doing
4:39regular YouTube videos just like this to
4:42now he has a Netflix deal. He still
4:46sells real estate. Like Sir Hunt is a
4:48mega it's it's it's gi it's a giant real
4:51estate company or or brokerage, whatever
4:54it is. But there's a reason why he posts
4:57content. It's so that he be he becomes
5:00the obvious choice in your mind when
5:02you're looking to buy a luxury penthouse
5:04in Manhattan.
5:07like the so this idea so what you're not
5:10going to do is be like
5:12oh if you if your business is so
5:14successful why are you posting content
5:17right there's a reason why becoming the
5:19hot entrepreneur matters it's so that
5:21business gets easier I think that's the
5:24I think that's the easiest way to
5:26summarize it
5:28that's probably the best way to
5:29summarize it like people post content so
5:32that business gets easier because
5:34content is one of the highest leveraged
5:35things that you can do for your business
5:37and having a brand is one of the biggest
5:39and safest moes
5:41around what you do and around your
5:44revenue streams because if you don't
5:45have that then the next greatest thing
5:47the ne next best thing will come through
5:50and take all of your clientele.
5:53It just so happens that the way we build
5:55brands and cement ourselves in our
5:57clients minds is different from 20 years
6:00ago. 20 30 years ago you had to do a lot
6:03of word of mouth. Therefore, it it it
6:06made sense, okay, if you are not or you
6:08have to pay for TV commercials.
6:11So, there's a reason why you wouldn't be
6:12posting content. Now,
6:15it's actually on the flip side, you like
6:18you I would be looking at you kind of
6:19weird if you're not posting content. You
6:21know what I It's all it's just
6:23significantly more difficult
6:27to to build anything of significance if
6:30you are not
6:32actively working on becoming the hottest
6:34entrepreneur in your niche or building
6:36some sort of social presence.
6:39I hope that that makes sense
6:44because that other mentality is like 20
6:46years dated. It it doesn't work anymore.
6:50And I try and be as transparent as
6:51possible about like none that this is
6:53about me, but when people ask me how I
6:56scaled, you know, my agency,
6:59I'm very the videos are still there. I'm
7:01very transparent about the fact that I
7:03spent
7:06a lot of time just sending
7:09AI powered cold emails
7:12and working 12 to 16 hours a day without
7:14ever being on camera.
7:17A few months into it, I decided that
7:19that would be the the best possible
7:21thing I can do would be to turn on the
7:23camera and start documenting what I was
7:25doing to get more clients.
7:28So, if you go to my YouTube channel and
7:31just go to my channel videos and you
7:32sort by oldest, you will see my first
7:34videos there
7:37and you'll see me in a little dress
7:38shirt doing like literally talking to
7:41potential clients, prospects. And I had
7:44that there so that when people would
7:45look me up they that's what they would
7:46find so they can see that oh okay Pablo
7:48really does this thing. That's why you
7:50want to post content. Now that's not
7:51even getting to the level of being hot
7:53yet. That's just like the basic
7:56fundamental mind shift that has to
7:58happen in order for you to be able to
8:00dominate.
8:02And I'm going to assume that like I
8:04don't have to pull teeth here to get you
8:06to post content cuz if I do then you got
8:08some other things you got to take care
8:10of. like very elementary limiting
8:13beliefs you got to address before you
8:14can hop in this arena of of your actual
8:17success, right? But when you're ready,
8:21all the success in the world and more is
8:24waiting for you. But that's why being
8:26the hottest entrepreneur matters because
8:27business doesn't have to be difficult.
8:31It doesn't. I'm I'm very I've very
8:33notoriously said I work maybe two hours
8:36a day. two hours a day, maybe four, when
8:38I'm really building something.
8:42But it's be I I work that much because I
8:44enjoy what I'm doing and I'm building
8:46towards something great. I enjoy the
8:47process of building something of
8:48significance, not because I have to,
8:53right?
8:55The reason why I'm in this position
8:56today is because
8:59I gave thought to being the hot the
9:01hottest entrepreneur in my niche about
9:03this time last year.
9:05And so I decided to start planting
9:07seeds.
9:09And that's how I would strongly advise
9:11that you begin to look at this. Start
9:13looking at business in quarters
9:16and plant seeds for 3 months from now, 6
9:19months from now, 9, 12 months from now.
9:20Plant the seeds.
9:23It just so happens that for the sake of
9:24this video, we're talking about 90 days.
9:25So I shall compress a lot of this stuff.
9:27But point being, there's this
9:30winner's mentality
9:32where the winner version of you doesn't
9:34stop at 90 days if things don't happen.
9:36They're just like, I'm going to keep
9:38doing it for as long as it takes.
9:41My favorite entrepreneurs,
9:44at least who have I discovered on
9:46YouTube,
9:48they've been posting for five years on
9:51YouTube. Three at a minimum, then five
9:54years, if not 10 years. Look at like
9:56Marquez Brown Lee. Look at the Iman
9:58Godzis of the world. Look at like
10:03like Ali Abdal. I hope I didn't butcher
10:05his name. Like these folks, Gary Vee.
10:08This is like this is like the long-term
10:11thinking. Your wealth will increase
10:15in propensity to your time horizon and
10:17your relationship with time. There's
10:20like a very high correlation there.
10:23Breathe for a little bit.
10:26Now, let's let's let's let's rewind back
10:28to 90 days because
10:32one of my little
10:34one of my little bragging rights is that
10:37I'm really good at cutting through. I'm
10:39really good at business strategy and I'm
10:40really good at like observing the
10:42landscape in my niche, in or outside of
10:45my niche, and then figuring out how to
10:47cut through.
10:50And so, I'm going to try and communicate
10:52that to you, but that's not like a
10:53technical thing. I can't show you like a
10:55there's no buttons to press here. It's
10:57how to it's it's you spend enough time
10:58binging this you learn how to think. You
11:01learn how to spot opportunities. It's
11:02like you watch a boxing match and you
11:05watch it like you know you watch boxing
11:06for or MMA or any sport and then after a
11:10while you can start to see the entire
11:12game versus focusing on one player or
11:15you can see like the openings and you
11:16know what I mean? It's just that.
11:20So
11:22the the next piece of this
11:25is is the psychology behind it is you
11:29have to you have to understand this
11:30before we talk about tactics or else the
11:32tactics won't they won't land. Like
11:33you'll do them but you won't know why
11:35it's working.
11:37My goal is so that you never need me
11:39again. You can hang out but like you
11:41never need like you never need you're
11:45not dependent like you know how to think
11:46for yourself right at at a high level.
11:49in in in business. So, nobody this is
11:53what you have to understand. Nobody pays
11:54you because you're the best.
11:57They pay you because you are the obvious
11:59choice. They pay you because in their
12:01mind, hiring you and working with you is
12:04the safest, easiest, and most natural
12:06decision that they can make.
12:10Even more so than staying where they
12:11are. How they arrive to that conclusion
12:14typically looks like
12:17a process of discovering you, which
12:19means you have to pop up,
12:22right? Either through a cold email or
12:24through like their Tik Tok feed or
12:26YouTube algorithm. Point being, you have
12:27to exist and then they have to see you
12:30over and over and over and over and over
12:31again over the, you know, a span of a
12:33few weeks.
12:35And they have to spend time with you,
12:38a lot of time with you.
12:46I remember when
12:49so I had this problem. There's a there's
12:51one of the major reasons why I didn't
12:53make any money in business or on the
12:56internet until I was about 26 was
12:58because I had a a really big mind
13:01limiting belief. this mindset problem.
13:05The limiting belief was that I had to be
13:07the absolute number one best option in
13:09the market
13:12and I had to work towards being like
13:15undeniably the best in terms of skill
13:16set before people before I could
13:19introduce myself to the market. So, I
13:22was trying to become a a music artist in
13:25my early 20s.
13:28And
13:30the reason why I was not successful with
13:31that was because I spent all of my time
13:33in my mom's basement getting really good
13:36at making music
13:38and writing music and the whole thing.
13:42And I never felt like I was good enough.
13:44I never felt like that's the trap. I
13:46never felt like I had done enough
13:47because I was comparing myself to, you
13:49know,
13:50the the the biggest and the best music
13:52artists in the world, not realizing that
13:54how they got there wasn't by sitting in
13:55their parents' basement. Half the reason
13:57why they're good is because they have a
13:59strong network of people who can help
14:01them write or show them how to, you
14:04know, make beats or like polish their
14:06vocals even though they can't really so
14:07that like they can compensate for not
14:09really having to sing. But my younger
14:12self was just like, I got to be the best
14:14this, the best this, the best this, best
14:15this, and then it'll work and then I
14:18should become famous. It does not work
14:21like that.
14:24So much of your skill set, so first off,
14:27people don't hire you because you're the
14:29best. Second of all, so much of your
14:31skill set is developed by
14:35the process of putting yourself out
14:36there. That's the That's the real
14:39feedback. If you don't get feedback and
14:42you don't get the right data working in
14:44isolation, you don't you have to put
14:46yourself out there and see what the
14:47market wants
14:52and shatter that really dumb belief
14:59where you might think that like, oh, you
15:02got to be the best. Like one of the I
15:04caught myself when I was when I was
15:06scaling my when I was starting to build
15:07my agency.
15:10I caught myself
15:13wanting to become the one of the best
15:16copywriters on the internet.
15:19I caught myself. I'm like, "No, no, no,
15:22not again."
15:23Instead, I very quickly pivoted to
15:26becoming
15:28like my my intent was to to become
15:31highly visible and highly discoverable
15:34and to like make sure that my niche knew
15:36who I was. Like I wanted to pop up on
15:38your algorithm again and again and again
15:41and again.
15:44The best copywriters in the world
15:48are probably broke. Like there's really
15:50good copywriters who are really wealthy,
15:53really rich,
15:55but like
15:57just depending on copywriting period
16:01does not, you know what I mean? Or any
16:03skill set period does not shoot you up
16:05to the top. Look at painting. Like
16:08you ha you have to you have to be
16:10visible.
16:11You have to like to become the obvious
16:14choice. It doesn't mean you become the
16:16best in terms of skill.
16:19It means you are just so top of mind for
16:22that person for that prospect and you
16:25have to understand the process of
16:26becoming top of mind so that it becomes
16:28predictable so that in your business you
16:30can always choose to scale at any point
16:32in time. You always know how to hit the
16:34next level or in any other business you
16:36might want to start you know how to
16:37build the next level. This is what the
16:39next level excuse me this is why it's so
16:40easy for me to start and build
16:42businesses and create momentum because I
16:43know how this process works. I can do
16:45this in any vertical. My first business
16:47in 2023 was an AI education business. My
16:50second business in late 2023, really
16:532024 and a little bit of 2025 was a
16:56health and wellness coaching business,
16:57completely different vertical. And then
16:58I went into an AI marketing agency,
17:00Vince Scale, now Spectre.
17:04And it's the same thing now. It's it's
17:07this hyper intent
17:12or being hyper intentional
17:15about building and developing trust and
17:17become the becoming the obvious choice
17:19in people's minds and how that really
17:21stems like that really stems from
17:23becoming obsessed with solving their
17:25problems. So you got to be focused on
17:26them and not you. There's the intention
17:29that you hold within yourself but then
17:32it's about supporting the other person
17:34through their problems. Now, let's talk
17:35about how to cut through. Let's just
17:37let's just get to like
17:40the strategy here.
17:43So, one of the reasons why I was able to
17:45cut through with my agency very recent
17:48example
17:49was because
17:54when I So, this is there's this like
17:57list of things that you want to start
17:59thinking about. Okay. So, I was looking
18:01at all the people that I look to for
18:02guidance and inspiration when I was
18:04building my agency. some of the bigger
18:05cold emailers, right?
18:09And bigger like agency owners, agency
18:11influencers. I looked at them and I
18:13realized first thing is they were all
18:14discoverable. I knew about them. But how
18:16did I know about them? It's because I
18:17probably found them on YouTube. They
18:19were discoverable.
18:20They weren't this like this ghost, this
18:23myth. No, they were highly visible,
18:25discoverable. They had interviews you
18:27can watch. They had YouTube videos. I'm
18:29like, "Okay, they're visible. Got it.
18:31That's what I'm going to do."
18:33What else?
18:37Right? Like what what else
18:40what other things can I think about the
18:43net? So So first off, look at what the
18:45biggest folks are doing and understand
18:47some of the common denominators.
18:50This doesn't mean copy what they're
18:51doing. This means understand
18:54how they became visible in your own mind
18:57and how they became the obvious choice
18:59in your mind because you're you're a
19:01great example of a of a prospect here,
19:04right? Second thing,
19:08and this is really important, is I'm
19:10always trying
19:13to figure out where
19:17I can be that the rest of my niche is
19:20not.
19:21So, I was in cold email, AI, AI, cold
19:24email,
19:26AI marketing agencies. Cool. All right.
19:29The vast majority of those people, the
19:31vast majority of my quote unquote
19:33competition was pumping out cold emails
19:36behind the scenes. You wouldn't see
19:38them.
19:39The only reason I know about them is
19:41because, you know, maybe I'd be in
19:42YouTube comments and I'd see other
19:44people asking questions and obviously
19:45they have agencies, right?
19:48Or you get on a call like a Zoom call or
19:51Google Meets call the prospect and be
19:52like, "Yeah, I get I I saw your email
19:54was cool and fine, but like I get 10 of
19:56those a day." Cool. All right.
20:00Where I didn't see a lot of folks in my
20:04niche was on Tik Tok because there's
20:07this really dated belief
20:10that like, oh, Tik Tok's for kids or
20:13it's for unserious people or you know
20:16what I mean? It's brain rot.
20:20No,
20:21not at all.
20:23Anyway, so long story short, I hopped on
20:26Tik Tok and I started posting like three
20:27to five times a day. This was
20:28progressively, by the way. This wasn't
20:30at the very beginning.
20:32And I started talking about cold email
20:34on Tik Tok.
20:37And I tried to I wanted to become a very
20:43accessible
20:44cold emailer contrary to everyone else
20:46in my niche was like, "Oh, I want to do
20:48this. The reason why I'm doing cold
20:49email is because I don't want to have to
20:51show my face." Cool. All right, cool.
20:53Leave you. You do it that way and I'll
20:58do it this way and I will take the lion
21:01share of the clients because I have no
21:03problem doing that.
21:05And the reason like the the version of
21:08you that makes twice as much money as
21:09you do right now, there's no difference
21:11in skill set. They're literally you are
21:13probably just as skilled as them. Maybe
21:16they've picked up a few, but like
21:17nothing that is that will make it a
21:19night and day difference. The only thing
21:20is they're just willing to do things
21:21that you're not willing to do or they've
21:23just learned from the the mistakes.
21:24That's it. That's it. So it's it's time
21:26and
21:28openness/humility.
21:35YouTube. I started posting on YouTube
21:40and I was like, you know what? I see the
21:42folks, the bigger folks, you know, in my
21:45niche maybe posting once a month, twice
21:47a month, probably justified. Maybe they
21:48have bigger agencies. Okay, cool. I'm
21:50going to post every day.
21:55I'm going to post every day. I also
21:57looked at some of like those those
21:58streamers and vloggers, like the DDGs of
22:01the world. And this is one thing that I
22:03do often is I look at what's working in
22:05other niches or other other verticals
22:07and see if I can bring it into this one.
22:10I don't know any like there were there
22:12were there were a couple, but it was
22:14more so podcast style stuff, but there
22:17there weren't really too many people in
22:18the business niche posting every single
22:20day. you know, maybe you got like the
22:22Patrick Bet Davids of the world and you
22:25know, when I'm talking to I was talking
22:26I met someone like who's not a
22:29centillionaire.
22:35And so I just decided to start posting
22:37every day. And I was just like, you
22:38know, I'm going to post every day for
22:39like the next 6 months, if not a year,
22:41and then just see what happens.
22:45my time horizon was so so was long
22:48enough to where like I was bound to
22:50succeed anyway. Let it not be 90 days. I
22:52was going to succeed regardless. I just
22:54had to wait long enough. The next thing
22:56was, you know, in the name of seeing
22:59where people are not and then trying to
23:01be in those places where they're not.
23:04I started taking my YouTube videos and
23:06posting them in Slack groups, smart lead
23:09Slack groups
23:11for for example. Of course, everywhere
23:14else, too. Like, LinkedIn, like I didn't
23:15just post on YouTube and hope someone
23:17discovered it. Doesn't work like that.
23:22I took it upon myself to promote myself.
23:25And that's what you're going to need to
23:26do, too.
23:28If I had that mentality, that single
23:31piece right there when I was making
23:33music, I would have been successful.
23:37I just lacked self-belief.
23:40I had to I was I was trying to work
23:42belief. I was trying to become so good
23:44that maybe one day I would believe in
23:46myself.
23:49People think and people think they have
23:51self-belief cuz like they they grind and
23:53they you know what I mean? Oh yeah, I
23:55have I believe in myself. That's why I'm
23:57grinding every day to to but like
23:59there's there's really dumb archaic
24:01grinding and then there's really smart
24:03grinding and I'm trying to put you on
24:04the smart train
24:06and help you understand that really
24:09amazing things can happen and be created
24:11in about 90 days. Cool. So with that
24:15combination of like existing where other
24:16people aren't and having a really
24:18thorough understanding of what the big
24:19fish are doing and then taking what
24:21works and then you know catching them
24:23where they're slipping and so on and so
24:26forth my you know frequency and volume.
24:29It was just bound to happen.
24:32It was just it was just bound to happen.
24:34And the compounding effect of posting
24:36more was that I just got way better at
24:38articulating my thoughts. And so, you
24:40know, fast forward 10, 20, 30, 40, 50
24:43pieces of content, I just sounded
24:46so much more intelligent about the
24:48subject matter that I then, you know
24:50what I mean? I became the obvious
24:52choice.
24:56So, if I if I post once every two days
24:59or once every three days, now I post
25:00about twice twice a week, two, three
25:01times a week.
25:06But if I'm posting, let's just say once
25:08every two days or once once every day
25:11and you're posting once a week, they've
25:12thought about me or seen me seven, you
25:14know, six more times
25:17than they have with you. You see the
25:18difference? And that doesn't mean that
25:21doesn't mean go post every day. Now,
25:23that's not what I'm saying because there
25:25there's a very strategic way to go about
25:26it. Like the videos have to be decent or
25:32they have to be, you know, again,
25:36worth people's time to watch. You
25:37actually have to obsess over people's
25:39problems.
25:41That that being said, like that's that's
25:44how I think about cutting through is
25:46like I try and do the unorthodox thing
25:52and I try and do things differently than
25:54other people are doing them. So for
25:56example, take these videos. Like my
25:57channel has like our views have tripled
26:02if not
26:04no at least like f about 5x in the last
26:08few videos about a four or fivex on
26:11average by the way.
26:16And
26:19one of the things that I was looking at
26:21was like, okay, well, everyone else in
26:22the business is like posting these 10
26:25minute, 20 minute videos. And I
26:26understand why. It's because the target
26:28if the target audience is business
26:29owners. Business owners just want to get
26:31straight to the point and they don't
26:32have time.
26:34Well, just for this just for the sake of
26:36trying, I'm going to just see if doing
26:38something different works. I don't know
26:39if it's going to work. I never know if
26:41anything is going to work. I just
26:42attempt a lot of things. And so because
26:44I attempt a lot of things, I tend to
26:46succeed in a handful of those things
26:49and it looks like I succeed a lot, but I
26:51don't. I don't. It's It's just like
26:55angel investing. You invest in a ton of
26:57companies and like maybe two or three of
26:59them succeed, but they succeed to such a
27:02huge magnitude that it looks like that
27:04person is just a genius, a quote unquote
27:07guru. It's not that. So I was just like,
27:10you know what? I'm going to post for
27:11really long form like hourlong unedited
27:14videos
27:16and that's just going to be my thing and
27:18I'm just going to talk really in depth
27:20about the business strategy and the
27:21psychology and you know pull the curtain
27:25back on my own experience and insert my
27:26stories in the process. I'll get better
27:28at storytelling and
27:31it'll be good for building a lot of
27:33trust.
27:36It's not going to be like the the
27:38highest, you know, viewer retention or
27:41anything like that. Like, it's not going
27:42to be on some Mr. Beast thing or like
27:43some super like cleancut, you know,
27:46professional thing that a lot of folks
27:49in the industry have. Like, I don't
27:51obviously have I obviously don't have an
27:52editor yet.
27:58But what it's also going to do above all
28:01that is create such a contrast from
28:04everything else in my industry that it's
28:07almost like a purple cow. M Mr. Beast
28:10said that. I think it's a it's a it's a
28:12great thing to take to offers. It's a
28:14great thing to take to marketing. Mr.
28:16Beast, there's a clip on the internet.
28:18You can find it if you type in Mr. Beast
28:19purple cow on Google.
28:23By the way, shout out to Google's AI.
28:24Google, that Google AI in the Google
28:26search bar is my favorite AI tool by
28:31far.
28:34Mr. Beast was like, if you know, in his
28:37process and thought process of making
28:38videos, he's like, you want to try and
28:40make a purple cow. You want to try and
28:42make the video to where like if you see
28:44that that purple cow on the road, like
28:46you turn your neck and you stop and
28:48stare and be like, what is that? Like it
28:49just c catches your attention. that
28:52that's his thought process when thinking
28:53of a video idea,
28:57right?
28:59And so that's how I try and think about
29:02offers. And when I can't get there with
29:05offers, I think about that in terms of
29:07content and YouTube, like what can I do
29:08to where it's just like, oh shoot, I got
29:10to want to click on this.
29:13And so that's when I get ideas of just
29:14like
29:16in the you know in in also thinking
29:18about the person on the other you like
29:20the person on the other side of camera I
29:22I think about the ideas and that's where
29:23they come from.
29:30So instead of being the best I just make
29:32something that's such in such contrast
29:35to everything else that it makes you
29:37just want to see what's up.
29:45This is also a lot about thinking about
29:46your internal strengths. Like I can
29:48really like this is not about me but you
29:51know just to give you ideas of how to
29:53think about this.
29:56I have an understanding of my strengths
29:58and I I look at things deeply and from
30:00very different angles. Like if if this
30:02subject right here about becoming the
30:04hottest entrepreneur in your niche in 90
30:06days was like a diamond and every time
30:07you turn the diamond there's a different
30:09angle of the that the light refra
30:11refracts in there's a different angle I
30:13can talk about this there's like 90
30:14different things I can say about this
30:15one topic and that's how my brain works
30:17is just going from point to point to
30:20point to point to angle to angle to
30:21angle so I can talk about things for
30:23really in depth for a long time. If my
30:26voice didn't give out I'd be on here for
30:27two or three hours. If I if I had a
30:29better chair I'd be on here for a longer
30:30time. So maybe that's probably what I
30:32should do. But this is all this is also
30:35very transparently to build trust.
30:39This isn't like the oh buy my thing and
30:41the sales. No, no, no, no, no, no, no,
30:43no, no, no. And that's how I want you to
30:45think about that because if you are very
30:48intentional about building trust, you
30:51will become the hottest entrepreneur in
30:52your niche. If you're more intentional
30:54about building trust than anybody else,
30:56people will feel comfortable with you.
30:58You don't have to oversell anything. You
31:01don't have to go buy or rent the Lambo
31:04for the weekend. You just be you.
31:09Because we are operating in a world
31:11where everybody is so afraid to be
31:13themselves and thinks that they're not
31:14enough that they have to go and get
31:15these things to market themselves. They
31:17have they they have to get the SVJ.
31:20That's what they have to do
31:24because they haven't spent enough time
31:26with themselves and experimenting and
31:27trying to tried to figure out like how
31:29can I just be the closest thing to
31:32myself and have it work. Okay. Well, how
31:35you do that is just by being in a place
31:36where like every if everyone's trying to
31:38go through the front door proverbly,
31:41you go through the side door. Everyone
31:43was trying to get prospects attention by
31:45sending cold emails to them. So, I'm
31:47like, "Okay, I'm going to keep doing
31:48that, too, but I'm also going to appear
31:50at the side door."
31:52In this case, it was social media.
32:00Now, one of the biggest things you have
32:04in your arsenal that will like take you
32:06from here to here is
32:10is is this. So if you if you speak with
32:14conviction, so you speak in if you speak
32:17in a way that you actually believe in
32:18what you're saying,
32:20that takes you from wherever you are. So
32:22let's just say here to like right up
32:24there.
32:27You can say the dumbest thing in the
32:28world, but if you say it like you
32:30believe it, no, rather if you actually
32:32believe it
32:34or if you say it like you believe it,
32:36you'll be you'll be good.
32:40One of my
32:42I had I have had a couple viral reels.
32:45I've had a bunch of them, but like one
32:47of them is like 30k a month is the
32:48richest you'll ever feel. I genuinely
32:50believe that.
32:54Took off. Million plus views.
32:59I had another reel where I was like, if
33:01you send a,000 emails a day, every
33:03single day for 90 days, you'll never,
33:05you know, you'll never go broke. You'll
33:06never worry about money again. something
33:08like that.
33:09Believed it. That's what I did.
33:13Took off hundreds of thousands if not a
33:17million plus views.
33:22Conviction. So in
33:27so in understanding why people buy from
33:29you and understanding now that it's not
33:32because you're quote unquote the best or
33:33because your skill set, they buy from
33:36you. So much of why they buy from you is
33:38because of the conviction that you
33:40operate with and how much you believe in
33:42what you're doing. One of the best
33:43pieces of sales advice I ever got from a
33:45mentor of mine was the the one of the
33:48best things you can do to increase your
33:49closing rate and to become a great sales
33:51person salesperson is to just believe in
33:53what you're selling. If you believe in
33:54what you're selling, that's a good 80%
33:56of the job.
33:59The other 20% is making sure that you
34:00got the right person in front of you and
34:02that this can actually help them, that
34:03they're actually the right person for
34:05your solution, that your solution is
34:06actually right for them.
34:11So, so like you cannot get like do not
34:14do your don't waste your time and create
34:18marketing material or run ads or create
34:20content and
34:22come on here and like start talking like
34:26it's a burden like it's a chore. You
34:28won't get anywhere.
34:31People will start gravitating towards
34:33your stuff when you start speaking with
34:34conviction. Let it be an hour long.
34:38I was reading off of documents, my
34:40friend.
34:42Notion documents,
34:44Gamma documents, Google documents. I was
34:46just reading off of documents. The most
34:48boring stuff in the world, but I had I
34:51believed in it. And I hope you
34:53understand that very subtle difference.
34:54I don't come on here and be
34:55performative.
34:59I I don't do the whole in this video,
35:01we're going to talk about X, Y, and Z.
35:03Hit the like button. Smash that
35:04subscribe button.
35:06We're doing a giveaway. I don't do that
35:09stuff. Nor nor do you have to.
35:16Just be natural.
35:19And the easiest way to develop
35:21conviction is only to speak on things
35:22that you actually believe in.
35:26So now this should give you some clarity
35:28as to if you're in the right market or
35:29not, or if you're in the right niche or
35:30not.
35:33And so sometimes my advice to folks
35:34sometimes, you know, folks will pay me
35:36for advice for, you know, for my my my
35:40my work
35:42and helping them grow their business.
35:44And I'll just be like, you should
35:46probably stop this business and start a
35:48new one. You should probably go stop
35:49this and go do something else. Like I'll
35:51help you with this, but that's my my
35:53real advice. If you want the real
35:55advice, it would be you should probably
35:56start from scratch. be you can hit 50k a
35:59month
36:00but like you're going to have to start
36:02from scratch because you don't actually
36:03believe in what you're doing and it's a
36:05burden and it's a chore and your clients
36:07can sense it. This is why you're not
36:08motivated to do all the other stuff.
36:11That's how those discussions tend to
36:13play out. And this is also why like I'm
36:14not saying anything I haven't done
36:16myself. I was like, I have shut down
36:17businesses that were making six figures,
36:22a health and wellness coaching business
36:23for example,
36:25because my heart just wasn't in it.
36:30And Myer Golden was like, you got to,
36:31you know, you got to actually care
36:34enough about your clients and about the
36:35work that you're doing to actually take
36:37it to the next level. He's like, "Okay,
36:38you want to get, you know, if you want
36:40to take it to the next level and get to
36:42seven figures, you got to, you know, I
36:44mean,
36:47that's the stuff you got to think
36:48about." And so, what did I do? I shut
36:50the business down.
36:53So, that's how to cut through
36:56and that that conviction is is so
36:59important. And then there's also the
37:00idea of like, so I talked about
37:02contrast, contrast, operating in
37:05contrast to what other folks are doing.
37:07One of the reasons why you want to so
37:09there's two reasons why you want to look
37:10at what whether what other people are
37:12doing if if that like right now I don't
37:14look at anybody else in my niche. I
37:16don't look at any of their YouTube
37:17videos.
37:18Actually have my YouTube feed blocked on
37:20my laptop at least.
37:24But like if I see someone in my niche,
37:25you know, pop up on my YouTube feed if
37:28I'm on mobile, I'll just press not
37:29interested only because I don't want to
37:32be influenced.
37:33In the research phase, I I look at what
37:36folks are doing so I can understand, you
37:38know, titles and formats and stuff like
37:39that. Not so much now because I have a
37:41feel for it. But there's only a couple
37:43reasons why you want to look at what
37:44other people are doing. Number one, so
37:47that you can ride waves. And if you want
37:49to, you know, grow quickly, riding waves
37:51is easy is a it's actually a great
37:53strategy. Take what's already working in
37:55your niche and then adapt adapt that.
38:00The second reason is so that you can
38:01understand what not to do or you can
38:02just look at what they're doing and then
38:04do the total opposite. This also so that
38:07contrast that idea of contrast also
38:09applies to your point of view as well.
38:12It helps a lot to have very conflicting
38:15or contrasting even controversial points
38:17of view. Now I'm not saying do anything
38:20stupid. Don't say anything you will
38:22regret. Say the things that you believe
38:24in
38:26and then
38:28don't be afraid to like say the weird
38:30thing. The weird thing or the weird
38:32points of views are probably the things
38:34that are going to take you to the next
38:36level and like spark that attention.
38:42Now let me make something very clear.
38:46Using myself as a case study, I'm
38:48talking about starting from complete
38:50scratch. Like not now obviously I got a
38:53couple thousand subscribers but I'm tell
38:54like in the instances where I applied
38:56this stuff I was starting from scratch
38:58every single time. So my AI education
39:00business I had never made a dollar on
39:01the internet prior to this. I found out
39:03everything I'm sharing with you by
39:04accident. So that was 2023. Late in 2023
39:09um early 2024 but really late 2023 my
39:12health and wellness coaching business
39:14started from complete scratch. Remember
39:16completely different vertical
39:18AI marketing agency from complete
39:21scratch brand new YouTube channel
39:22completely different vertical complete
39:25everything different no carryover
39:28right so
39:31a lot of times I say that's important
39:33for me to share and I'm you know forgot
39:35to mention this at the start of the
39:36video but I'm sure I communicated
39:38communicated it at least I hope I did
39:39but that's important for me to interject
39:42with because a lot of times people say
39:44things on YouTube and then like Hey, how
39:45I speedran my business to like 100K a
39:48month in 90 days, but like they have
39:51they already had 10 or 20 or 30,000
39:53subscribers. You know what I mean? It's
39:54not it's not totally fair to the common
39:57person. So, so want to let you know
39:59you're in you're you're in good hands
40:01here. So, again, the the the the reason
40:04one of the main reasons why this is
40:05important is because for 99% of you, for
40:09you specifically, you your only real
40:11strategic advantage over the long term.
40:13So in other words, if you want to exist
40:16in 3 years, if you want to have a
40:18business in 6 to 12 months, if you want
40:21to become the hottest entrepreneur in
40:22your niche in 90 days, the only real
40:24strategic advantage and thing that you
40:26have to stand on is an is your personal
40:29brand.
40:31It's an irreplaceable personal personal
40:33brand. Now, this goes beyond a personal
40:34brand, but I'm just saying this the
40:35personal brand is at the cornerstone of
40:37all this.
40:40Now your focus in all this should be to
40:42create more trust than anyone else. Now
40:44the fastest way to build authority is to
40:46talk about something in depth a lot of
40:48times.
40:50I hope that like just demystifies
40:53everything. If I wanted to become the
40:55auto entrepreneur in my niche, if I
40:57wanted to like start uh what's it
41:00called? Like a a bakery where I sell
41:02cupcakes and cakes, you know, custom
41:05cakes and cupcake whatever it is. if I
41:07or a burger shop, like if I wanted to
41:09become the hottest entrepreneur in my
41:11niche.
41:14By the way, I'm using that as an
41:15example, but I would almost always start
41:17an online business because of how well
41:19it scales and the whole thing. Not to
41:21say I might not buy like an existing,
41:23you know, brick and mortar business, but
41:25I'm just saying if I had to start from
41:26scratch, right? But point being, this
41:27applies to any anything. So, if I was
41:30going to start from scratch, I would
41:32talk about whatever I'm doing. A lot of
41:34times I love seeing content of like car
41:38detailers wearing the meta glasses and
41:40they're documenting what they're doing.
41:42I love that. I love seeing
41:46like just people, you know, paving
41:48driveways and and making content about
41:50it or like barbers making I love that
41:52stuff
41:55because it's it's this it's this stuff.
41:57I'm like, "Oh, okay. That that person
41:59gets it." I love people documenting like
42:00their Pokemon card collection in
42:02business because they get it. If you
42:04want to build more authority than anyone
42:06else, you talk about something
42:11at a deeper level than anybody else more
42:14consistently or more frequently than
42:15anybody else and then let that exist
42:18over a long period of time. And of
42:19course, like social proof and results
42:21matter, but those aren't the thing you
42:23need to start with or else you would
42:24never like you wouldn't get here. That
42:26goes back to the music the the music era
42:29of my life. If I was waiting to have all
42:32the results in the world, I would have
42:33never put myself out there. And that's
42:35what happens in business. And this is
42:37also why it's so easy to win.
42:40Is
42:42the people who win didn't have to wait
42:44for themselves to become successful
42:46before they started promoting
42:47themselves. The good thing for you is
42:50that most of your competition still
42:51thinks this way. Now, I want you I want
42:52to let you know something or like remind
42:54you of something that may not be so
42:56obvious.
43:00In the process of doing all of this,
43:01you're going to attract a lot of
43:04a lot of attention, both
43:08positive and negative. Don't take any of
43:10this personally. Don't take the
43:11positives personally. Don't like because
43:13you don't want to become externally
43:15focused. You don't want to rely on the
43:16hype. You're going to get one of those
43:17moments where you get a lot of views.
43:19It's going to happen.
43:21And then if you are if you are not
43:24grounded, you're going to be trying to
43:26repeat. You're going to you're going to
43:28like build start to build your
43:30self-esteem around that viral moment.
43:32And then you won't allow yourself to be
43:34creative and experiment and like do all
43:36the things that allowed you to create
43:38that viral moment in the first place.
43:40Don't chase. Those viral moments find
43:43you and they chase you.
43:49So when I'm focused on really cutting
43:52through, I'm focused on
43:54pumping out a significant volume of
43:56content until I find the thing that
43:58works. And then I can dial down the
44:00frequency. Although I'd probably double
44:01down, but at that point I can dial down
44:03the frequency and just focus on serving,
44:07focus on solving problems and getting
44:09ahead.
44:13And one of the reasons why we post
44:15content is so that we can find a good
44:16format that the market likes. And you'll
44:18know because you'll get a high amount of
44:19engagement on it. And then you repeat
44:22that content. So it feels like people
44:24are when they click on your YouTube
44:26channel, for example. I focus on
44:27YouTube, but this can apply to Tik Tok.
44:29When they click on your profile, they
44:32can it it feels like a season of a TV
44:35show because all the like all the videos
44:36are in a similar familiar format.
44:41like you like I see a lot of
44:43entrepreneurs have resistance to
44:44creating the same videos over and over
44:46again not realizing that number one most
44:47of your audience never sees your video
44:50and number two what's boring to you
44:52isn't necessarily boring to the audience
44:54actually brings a sense of familiarity
44:56it's like when you're watching a season
44:57of I don't know pick a show Disney's
45:00Recess or something
45:03like there's there's a reason why my
45:05background's always the same and I'm
45:06typically wearing a black shirt either
45:08some like a black cashmere wear a
45:10sweater like this or a black t-shirt.
45:12Familiarity.
45:14And so you can binge and binge and
45:17binge. You want to create bingeable
45:19content. How you create bingeable
45:20content is you experiment with a lot of
45:22different content at first. You find a
45:25winning format and then you just feed
45:28into that
45:29make similar similar content to that.
45:36Let's see. Let's see if there's then.
45:38So, so in the process of doing this and
45:41one thing I I want to communicate to you
45:43is that it's okay to like have
45:47really raw content.
45:50There's a reason. So, one of the reasons
45:51why I purposely don't edit my content.
45:54Like I might, you know, I might make a
45:56little cut if like I get interrupted or
45:58something like that, but other than
45:59that, I don't touch the editing. The
46:00reason why is so that it you can see me
46:02make mistakes in real time and like look
46:05over here and and think about what I
46:06want to say and then return back here.
46:08It create it allows for authenticity.
46:11You don't want to cut out those parts of
46:12you. Those are the things that make
46:14people trust you and buy into you.
46:19Be open to making mistakes and not
46:20looking perfect on camera. This is why I
46:22don't have a video editor. I had a video
46:25editor for like
46:27I don't know like five days and then I
46:31and then I changed my mind.
46:35I
46:37think that there's something really
46:40special about watching someone's comeup
46:43story. And what I tried to do when I was
46:46documenting the work with my agency was
46:48create a come-up story. That's why I was
46:50documenting what I was doing every
46:51single day. Day 1, day 2, day three, day
46:54four, day five. These are just videos.
46:55They're still there on my on my channel.
46:58and people buy into you not because
47:00you're the finished result or because
47:01you're Elon Musk but because
47:05of the energy you're putting out of your
47:07conviction again right I was taking
47:10people through my results in real time
47:11and you know they I went from like case
47:14studies and producing my own internal
47:16case studies to you know documenting
47:18client results and client calls and
47:19people like oh okay and then it starts
47:21to snowball
47:24and trust trust and believe a lot can
47:26happen in 90 days.
47:30A lot can happen in 90 days.
47:34My Myin Myron was like Myron Golden was
47:36like
47:41he was like every
47:44piece of content that he puts out is
47:47good enough that he can sell. Like he
47:50doesn't upload a piece of content unless
47:51it's good enough that he can sell it. he
47:54can sell it as like a standalone course
47:56or a standalone something master class.
48:00And one of those one of the things that
48:03allows content to pop or like a brand or
48:07a spokesperson to really cut through the
48:09noise is they make people feel something
48:12cuz Myin or myself like we could easily
48:15just go say the tactics. If you look at
48:17a lot of my old videos, and I might, you
48:19know, sometimes I return back to this,
48:20but in a lot of my old videos, it's a
48:22document with a lot of howto. So, first
48:25you click this button, then you click
48:26this button, then you go here, then you
48:27click this, then you do this, then you
48:28send this email, then you type this
48:30copy.
48:32It doesn't teach you anything about
48:33business really. Just shows you how to
48:35click buttons. That's fine.
48:39But one of the reasons why it worked was
48:41because it made people feel something.
48:43And why I made people feel something was
48:44because I spoke with conviction.
48:47See how that all ties together? I felt
48:50something about the things I was talking
48:52about. I felt passionate about the
48:54things I was talking about. I felt like
48:55what I was talking about was incredibly
48:57important and that you have to hear it.
49:00Like you have to understand it. Even if
49:02the average viewer duration on those
49:04videos was maybe like two or three
49:05minutes. For the people that stayed,
49:08those are the people who become clients.
49:10You might get 200, 150 people watching
49:12your video. Most of them only watch the
49:15first 30 seconds.
49:17There may be one or two or three people
49:18that stay and watch the full video.
49:20Those are the people that are going to
49:21buy from you.
49:24So now when you're selling a 5K plus
49:25product, you can see how that starts to
49:27add up pretty quickly and you start to
49:29make significant amounts of revenue with
49:31like a 100red views on a video.
49:36And in the case where you have 100 plus
49:38views a video,
49:40I don't want to get too far away from
49:42the subject, but in the case where you
49:43have 100 plus views per video and like
49:44you're not getting any sort of clients,
49:47there's probably some misalignment
49:48between what you're offering and what
49:50you're talking about and you're probably
49:51trying to force things instead of go
49:53with like
49:55where the market is respon what the
49:57market is responding to and create
49:58something around that.
50:03Let's see.
50:11Now, there's a lot of other things I
50:13could talk about, but I think
50:16this is where business is headed, right?
50:19So, I think it would be very smart of
50:25you to start looking at your business as
50:28a media company.
50:31Depends on how far you you are into your
50:33business. If you're like doing north of
50:3550 50 grand a month, 100 grand a month,
50:40I would say start a media leg of your
50:42company.
50:44But if you're doing anything less than
50:46that,
50:48you have no like most of your time,
50:50especially as a founder, should be spent
50:54on creating media
50:56and a lot of it, like way more than you
50:59think. You should start thinking about
51:01your company as a media company.
51:04to the point where it feels like that's
51:05like the the majority of what you're
51:07doing
51:10and share it like [laughter]
51:13promote your promote yourself, right?
51:17So,
51:19that's what we're doing. I said this in
51:22another video, but I actually actually
51:24made a phone call to one of my employees
51:28a couple months back and I was just
51:29like, "Yeah, like we should we should
51:33We should think it was like this Eureka
51:34moment. I was in the back of a
51:38of a Suburban
51:40riding through Toronto downtown. I had
51:43this Eureka moment.
51:46And so I call one of my employees and
51:47I'm like, I think we got to start
51:49thinking about our company, not as a
51:51consulting company or a marketing
51:54education company or an agency, but as a
51:57media company.
52:02And I just think that's how you win,
52:05honestly. Like look at Vayner Veayner
52:07Media, Gary Gary Ve's agency. What does
52:10Gary Vee do all day? He makes content.
52:13The dude's worth a few hundred million.
52:15Look at Patrick Bet David.
52:19Sold PHP agency for I don't know couple
52:22hundred million bucks. I don't know what
52:24his stake was.
52:27He's bit he's he's working on value
52:29tamement now. See see how that works.
52:31And he does like private consulting.
52:34I'm pretty sure.
52:37And so in the last um last month
52:42at the time I'm recording this video. I
52:43don't know when I'm going to put this
52:44video out, but in the last month I've
52:46gone from
52:48doing private client work. So now we're
52:51getting sponsors reaching out
52:55and like software reviews getting, you
52:57know, getting getting offers to do
53:00software reviews and sponsors and brand
53:02deals. Ads, you know, ad revenue has
53:05skyrocketed from YouTube AdSense because
53:08they're getting more in views.
53:12Affiliate revenue goes up. You see what
53:13I mean? Like the the revenue streams
53:17multiply and then they also individually
53:19increase.
53:21because of this intention to become the
53:24hottest entrepreneur in
53:27my niche and in my space.
53:30Even better is if if you end up creating
53:32a niche of your own and that's that's
53:33that's
53:36a a beautiful technique which I totally
53:39forgot to mention but I'm glad I thought
53:41of it. So expert secrets is a book by
53:43Russell Brunson. This is one of the best
53:46business
53:48strategies ever is to become category
53:52king by creating a category of your own.
53:55So Russell Brunson invented I don't know
53:58if he invented but like he became the
54:00category king of funnels versus you know
54:02prior to that it was like website
54:04builders and then
54:06all this other stuff he combined
54:08everything into one and he named it
54:09funnels and then with that he used that
54:13to market Clickfunnels.
54:16You want to think about how you can
54:19become category king and the easiest way
54:21to become category king is by creating a
54:23category of your own. And so when I was
54:24scaling Vince to scale, I was just like,
54:25you know what, screw lead generation.
54:28I'm going to call this deal generation
54:29and focus on the deal flow, the
54:32pipeline, and the deal flow.
54:35AI deal generation. Boom. Immediately
54:39became the biggest, hottest entrepreneur
54:40in my niche because I was the category
54:42king. I literally made the category. See
54:45how that works?
54:48So, I'm always I'm always I'm always
54:49thinking about that. I'm always thinking
54:51about how I can how I can do something
54:53that literally operates in a silo
54:57in a category of its own. I'm always
54:59think like every single day I'm thinking
55:01about that. Not not consciously every
55:04single day, but you get what I mean. It
55:06drives all of my actions,
55:09especially on the media side.
55:14And so that's something that you may
55:15want to think about. And I was doing
55:17this early too, right? Like again, I
55:19didn't have a following. I was getting
55:20maybe eight views a video, 10, 20 views
55:22a video when I was talking about deal
55:25generation.
55:29So, think about
55:35like think consider looking at what
55:38you're doing from that lens of like,
55:39okay, we're building a media company.
55:41You might have an agency. You might have
55:42an education business. You might have a
55:44lifestyle business. But just think about
55:46it from a media side, a media company
55:49point of view. Because when you do,
55:50you'll start thinking about PR and all
55:53the things that will allow you to build
55:54trust and attract more clients. And then
55:56you'll also just literally get more
55:57clients because you're more focused on
55:59creating good media and the branding and
56:01your image and your appearance. All
56:03these things matter and compound.
56:10Another great tactic
56:15is and this is more of this is more of a
56:16tactic this this comes from copywriting.
56:18So there's these so the fundamentals of
56:21copywriting.
56:23One of the fundamentals of
56:24copyrightiting is to communicate the
56:26fact that this thing that you're selling
56:28or offering or presenting or even even
56:31if it's you and your brand that you can
56:33you are doing something new or novel
56:36easy or something anyone can do safe or
56:39predictable and then big or fast big
56:44slashfast right so I got that if you
56:47want to know where I got that I got that
56:49from a book called take their money by
56:51Kyle Milligan
56:53probably the best copywriting book that
56:55I've come across. Maybe really good at
56:58copyrightiting. So like a little PDF.
57:04And so the reason why I bring that up is
57:06because
57:09when you see these viral videos on
57:11YouTube, you want to understand why they
57:13became viral. There's the big idea. Yes,
57:15that's the most important thing. The big
57:16idea, like the general concept, right?
57:18But there's different ways to title that
57:19big idea,
57:21right? How to become the hottest
57:22entrepreneur in your niche in 90 days.
57:26How to become viral in 90 days. Like
57:28there's different ways to title, but the
57:30big idea is become notorious in in time
57:32frame, in short time frame, right?
57:34That's the big idea.
57:37Now, if you look at people's thumbnails,
57:39if you look at like my old thumbnails,
57:41one of the things that I was doing was
57:42trying to like I was trying to showcase
57:45a big result or a faster result. Like I
57:47was trying to comm, you know, introduce
57:49those copyrightiting elements. I'm not
57:50saying go learn copyrighting. I'm just
57:52saying big result. Anytime you can
57:55introduce the idea of like a big result
57:57and or even even better in a fast a big
58:00result in a fast time frame or something
58:03predictable like step by step clockwork
58:05works like clockwork. Like anytime you
58:06can introduce especially a big result
58:11into what it is that you're doing.
58:15That stuff helps you cut through.
58:17So, how to become the hottest
58:19entrepreneur in your niche,
58:22right? Great. That's that's a big
58:24result. Now, even better than that is a
58:26big result fast. How to become the
58:27hottest entrepreneur in your niche in 90
58:29days. See? See how I did that? I had a I
58:32had a outlier video that was like how to
58:36if I had to
58:38how I would scale to 50K a month in 90
58:40days.
58:42how I would guarantee that I scale to
58:4450k a month in 90 days guaranteed if I
58:47had to start over again. It was
58:49something like that, right? Like how how
58:50I would do it and how I would guarantee
58:52I hit it
58:5650k a month a big result. You know what
58:58I mean? Um,
59:02so when I was when I was when I was
59:04putting out my thumbnails with my
59:06agency,
59:07I tried like the takeaway for you here
59:09is try and find the biggest result that
59:11you can you can possibly find or like
59:13the biggest number you can find in
59:15whatever it is that you're doing and
59:17then promote use that to promote
59:18everything else. So, for example, if I
59:20had no clients,
59:25whatever the niche is, but like I was
59:27getting maybe some Tik Tok views, I
59:30would look at like the biggest way to
59:31frame that. So, maybe I'm getting a
59:33hundred views per video, but like over
59:36the course of 10 videos, I had
59:38accumulated,
59:39you know, a thousand views or something
59:41like that. I'd be talking about how to
59:43get your first thousand views or how I
59:45got a or even better how like how can I
59:48get how to get a thousand people to
59:50watch you,
59:52you know, as a plumber or something or
59:54like as a coach or something like that.
59:55How to get a your first thousand clients
59:58to watch you. Like I'd be trying to find
1:00:00the biggest way to frame it the way that
1:00:02it sounds the biggest. That's marketing
1:00:05101. That's copyrightiting 101. I hope
1:00:07that makes sense.
1:00:12So a lot of like this is why you would
1:00:14see me do a lot of like oh here's here's
1:00:16how I got this much in deal flow and
1:00:18pipeline it sounds big because it is big
1:00:20but also how's what's the biggest way
1:00:22that you can frame what you're doing
1:00:24this is how you want to start thinking
1:00:26as a marketer because number one no one
1:00:28if you don't do this no one else is
1:00:29going to do it for you and then number
1:00:32two this is what all of your competition
1:00:33is doing like this is the standard of
1:00:35good marketing
1:00:37right is understanding how to frame
1:00:39things in your favor.
1:00:42Cool. Because this like stuff just isn't
1:00:45going to market itself. I hope I hope
1:00:46that makes sense.
1:00:48See if there's anything else that we
1:00:49should cover.
1:00:51I think if you maybe got to watch this
1:00:54again, but I think if you just digest
1:00:56this, you'll naturally understand how to
1:00:57think because business is a sport, my
1:01:00friend, and people don't like you're
1:01:01going like part part of what you're
1:01:03doing is finding the holes and the gaps,
1:01:06right? and seeing like where to throw
1:01:08your jabs
1:01:11and understanding how to become a good
1:01:13marketer. And a good marketer is able to
1:01:14survey the landscape and seeing what
1:01:16nobody else is talking about and then
1:01:17fra taking this and framing it in this
1:01:18way and then becoming a category king
1:01:20and then speaking about something longer
1:01:22and more in depth. Those are just that's
1:01:25how you do
1:01:27right. But if I like the the short and
1:01:29sweet answer of how I'd do this in 90
1:01:32days if I were you is I would just
1:01:34because sometimes you can't see all this
1:01:35stuff. How you see all this stuff and
1:01:37how you get gather perspective is by
1:01:39gathering information. How you gather
1:01:41information is by putting out a plethora
1:01:43of content, a lot of content so that you
1:01:46can become better at it in the process,
1:01:48but also you get a lot of information
1:01:49about what the market cares about and
1:01:51doesn't care about. Because you might
1:01:52care about something, but the market
1:01:53just doesn't respond.
1:01:56You think you are making a good video
1:01:59or you think you have a good offer, you
1:02:00put it out into the market and nobody
1:02:02bites. I've had that happen. I can't
1:02:03tell you how many times. It's been a
1:02:05lot.
1:02:08You read $100 million offers, you're
1:02:09like, "Okay, got a $100 million offer.
1:02:11You put out into the market, nobody
1:02:13cares."
1:02:17And so now that you just you just start
1:02:19to understand that like the the best
1:02:21thing to do if you want to start from
1:02:22scratch or even take a business from
1:02:24wherever you're at and double it is to
1:02:26just get out into the market as quickly
1:02:28as possible and get market feedback as
1:02:30quickly as possible.
1:02:32Like if I didn't have an offer, I
1:02:33wouldn't like I wouldn't be trying to
1:02:35think of an offer. I would just be
1:02:37speaking about a lot of stuff until one
1:02:39of those things hit and then I
1:02:40understand what I do that tells me what
1:02:42I do well and what the market cares
1:02:43about. And I would do that, right? And
1:02:46if I I I would try and in that process,
1:02:48I would try and become the category
1:02:50king. I don't know what the new category
1:02:52is that I'm going to invent yet. I
1:02:54figure that out naturally. It's almost
1:02:56like these one of you one of these
1:02:57Eureka moments by natural
1:02:59experimentation of titles and all these
1:03:02ideas that I end up in the right place.
1:03:03I get to that point of experimentation
1:03:04because I've tried a lot of other
1:03:06things. I've tried a lot of other things
1:03:08because I've put out a lot of content,
1:03:12right? And typically like your your
1:03:15category is going to be at the
1:03:18intersection of something like at the
1:03:19intersection of let's just say business
1:03:21and personal development at the
1:03:23intersection of AI and cold email right
1:03:26at the intersection of this and that.
1:03:29That's typically where you find yourself
1:03:31naturally and and
1:03:34thinking about this stuff will cause
1:03:35your brain to naturally find these these
1:03:37areas. But like it's not something that
1:03:38I I think you should sit down for 6
1:03:40hours and try and strategize cuz it's
1:03:42not how you're going to find it. It's
1:03:44actually going to run away from you.
1:03:45Don't chase it. Just focus on putting
1:03:48out a lot of content and you will gather
1:03:50you will get the clarity you want along
1:03:51the way.
1:03:53I hope that helps. That's how you do it.
1:03:55That's how you become the hottest
1:03:56entrepreneur in your niche in 90 days.
1:03:59It's quite simple. It's just no one else
1:04:01in in your niche is going to do it. So
1:04:02it's all free game. It's a it's a
1:04:08Like if if you if you want it, it's
1:04:10yours, right? It's open season. Anyway,
1:04:13hope that helps. See you in the next
1:04:14video. I'm out. Peace.

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