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How to Become a Storytelling Genius (Dopamine Ladders) — Transcript

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0:00If you want to get people truly addicted
0:02to watching your content, there's one
0:03trick you should be using every single
0:05time. It's called the dopamine ladder.
0:08And if you can understand this one
0:09framework, you'll become a master of
0:11attention overnight. Now, I know this
0:13works because content is all I do all
0:15day long. I have a million followers.
0:17I've done billions of views. And I've
0:18spent years studying exactly how to use
0:21psychology to grow faster on social
0:23media and YouTube. So, in this video,
0:24I'm going to break down the six levels
0:26of the dopamine ladder. how it works,
0:29why it works, and most importantly, the
0:31specific tactics for how you can use it
0:33to your advantage. All right. Now,
0:34before I explain the dopamine ladder,
0:36it's critical to understand the
0:38psychology of how attention actually
0:40works. Like, what is really going on in
0:42a viewer's brain when they watch a
0:44video? And this alone will be a huge
0:46unlock for you. There are six stages of
0:48a viewer's journey when watching content
0:49that release increasing amounts of
0:51dopamine. And if you can ascend them
0:53through all six stages, they will have
0:54watched your entire video and want to
0:56come back to watch more. Now, eventually
0:58if you get them to the end of the
0:59dopamine ladder and you do that
1:00consistently, you will create a
1:02Pavlovian effect. And this really is the
1:05ultimate goal if you're making content.
1:07Pavlov is the famous scientist that
1:08proved classical conditioning. Every
1:10time he rang this bell, he gave a dog
1:12food so that eventually whenever the
1:14bell rang, the dog's mouth would water
1:16because it represented that sound with
1:18getting food. You're really going after
1:20this same thing when it comes to
1:21content. Because the ultimate sign of
1:23attention mastery is when you can make
1:25dopamine release in the brain of a
1:27viewer just by seeing your name or face
1:29without actually watching any of your
1:31content. And if you can do that, you've
1:33basically created a super fan that will
1:35watch every single thing you make. This
1:37is when you reach king status in
1:39attention land. Now, if you can learn to
1:40do this on command, you can pretty much
1:42build any business as big as you want.
1:44It's that powerful. Okay, so the
1:46question is, what are the six levels?
1:47And how do you make your content so that
1:49the viewer ascends through the dopamine
1:51ladder and you instill the Pavlovian
1:53response? And that's what we're going to
1:54break down right now. All right, the
1:56very first rung in the dopamine ladder
1:58is the exact same for all visual
2:00content. Whether it's short form or long
2:01form, it applies the same. And this
2:03first rung is called stimulation. Okay,
2:06the stimulation step is what happens in
2:07the very first one to two seconds of the
2:10video. Think of stimulation like a
2:11visual stun gun that gets someone to
2:13stop and lock in on one thing. It's like
2:15a deer in the woods noticing something
2:17out of the corner of their eye, and they
2:18can't resist the urge but to pick up
2:20their head, look, and lock in on that
2:22one spot. Now, dopamine from stimulation
2:25comes from colors, motion, and
2:26brightness that is picked up initially
2:29from the eye. So, literally, if you show
2:30a combination of colors, motion,
2:32contrast, and brightness that is
2:34different from what the viewer typically
2:35sees, they're going to get a hit of
2:36dopamine, and they will pause for a
2:38split second. And this is all you need
2:40to earn the space to get them to level
2:41two. Now, to prove this is how it works,
2:43I'm going to show eight 9x6 images on
2:46the screen with colors and motion, but
2:48I'm going to blur it out so you don't
2:49know exactly what they are. I want you
2:51to look at these and tell me exactly
2:52which one your attention goes to first.
2:54All right. Now, for most people, these
2:56were the two that they noticed and
2:58visually focused on. See, your eyes go
3:00to the ones that have more motion,
3:02color, and brightness. That's just how
3:03your subconscious brain works. You can't
3:05override it. And again, to prove it to
3:06you in another way, if you were to watch
3:08your social media on grayscale or black
3:10and white, I guarantee it just wouldn't
3:12be as interesting to you. What's really
3:14happening under the hood here in your
3:15neurochemistry is that your brain is
3:17processing things in two stages. The
3:19first stage is the rapid subconscious
3:21processing stage. It's called bottoms up
3:23processing. And this processing happens
3:25so fast in like 200 milliseconds that
3:27your eye and brain are just catching
3:30vivid colors in motion. They're not
3:31actually comprehending what they're
3:32seeing. But knowing this is how you hack
3:34people on the treadmill to pause and pay
3:36attention for a split second. So for
3:38you, the tactical tip is that when
3:39you're making your own content, you need
3:41enough color, motion, and contrast to be
3:43able to visually stun them for the first
3:441 to 2 seconds. But here's the thing. If
3:46everybody copies the exact same motion,
3:49color contrast pattern, the viewer will
3:51become desensitized because the whole
3:52feed will have it and then that will
3:54stop working. This is why coming up with
3:56your own unique visuals, your unique
3:58color palette, the motion, the aesthetic
4:00that you want is really critical because
4:01it helps you cut through the feed and
4:03trigger this subconscious stimulation.
4:05Okay, so that's level one. Now,
4:07stimulation is the weakest and the
4:08shortest of the dopamine releases, but
4:10it's a very important precursor like we
4:12said because if you don't trigger the
4:14focus, the rest of the levels don't even
4:16matter. All right, level two in the
4:17dopamine ladder is called captivation.
4:19And this is where the comprehension of
4:21what you say and how you say it really
4:23starts mattering. The first step was
4:24literally just visual brain hacking. But
4:26here, this is where the sauce really
4:28starts coming in. Now, captivation is
4:30the curiosity stage. Massive amounts of
4:33dopamine are released in the viewer's
4:34brain as soon as they are captivated by
4:36an open question that they ask in their
4:38own head. Many people call this a
4:40curiosity loop. Your video must drive an
4:42open question that puts the viewer into
4:44a loop so that they hunt for the answer.
4:46Now, the reason curiosity loops work so
4:49well for triggering dopamine is because
4:50the human brain is a problem-solving
4:53machine. It evolved to be really good at
4:55thinking critically and taking open
4:57complex questions and solving them. The
4:58bigger and more non-obvious the
5:00question, the bigger the curiosity, the
5:02higher the stakes, and the more dopamine
5:03that gets released. The more relevant
5:05the question to the viewer, the bigger
5:07the curiosity, the higher the stakes,
5:08and the more dopamine that gets
5:10released. For example, if you made a
5:11video that got a viewer to ask the
5:13question to themselves, hm, I wonder
5:15when the aliens are visiting Earth.
5:17Well, this is a pretty huge question.
5:18So, it could be very curiosityinducing.
5:20But if they don't care about aliens,
5:21then it's not going to be relevant at
5:22all and they're going to churn. They
5:24won't be captivated. So, tactically,
5:26it's important to ask yourself these
5:27couple questions as you're structuring
5:29the hook to make sure you're setting up
5:31the best possible question. First, what
5:33is the most curiosityinducing question
5:35that I could ask about this topic to
5:38trigger in the viewer's mind? And
5:39second, how well will that question map
5:41to something the viewer cares about
5:43given the ideal avatar I think I'm
5:45attracting? And then you have to figure
5:47out what words you say and visuals you
5:49show to try to get that question to pop
5:51in their head. Now, there's two ways to
5:52get a question to implant in a viewer's
5:54mind. You could literally ask it like
5:57rhetorically the way I just did, or you
5:59can imply it with details and try to get
6:01them to put it in their own head. Either
6:03way, as quickly as possible in the
6:04video, you need the viewer to pop a very
6:07interesting question in their mind or
6:08they're not going to be captivated. And
6:10if the question doesn't pop or it's just
6:11not that interesting, then they're going
6:13to bounce and you have no chance. So,
6:14for example, let's say I was scrolling
6:15the feed and I saw this really
6:17attractive person with this red and
6:19orange vivid graphic behind them that
6:21was moving. I might be stimulated enough
6:23from level one to pause for a second and
6:25see what they have to say. But then, if
6:27that person starts the video saying,
6:28"Here's how you do your makeup for the
6:30holidays." The questions that are going
6:31to pop into my mind are the following.
6:34How does she do her makeup? Why is she
6:35doing it like that? These are the types
6:37of questions that pop into a curious
6:38mind regardless of who it is. But for
6:40me, I don't obviously care about the
6:41topic of makeup at all. And so that's
6:43not relevant to me and I'm churning
6:44immediately. Basically, she got me on
6:46the stimulation and bought me into the
6:48first kind of question posing period,
6:50but then she didn't get me on the
6:52captivation. The reality is, if your
6:54hooks are not hooking, it means that the
6:55question that popped in the viewer's
6:57mind is either not relevant to them or
6:59just not interesting enough to hold
7:01them. So that's level two of the
7:03dopamine ladder. If you want to
7:04captivate the viewer and get them to
7:06keep watching, you have to pop a
7:07curiosity based loop in their mind from
7:09the question. The act of opening that
7:11loop will release dopamine. Now, here's
7:13a few pro tips for triggering a massive
7:15amount of curiosity in this process. For
7:17one, you can use contrast, where you
7:19compare a known thing to an unknown
7:21thing. Or two, you can frame a super
7:24shocking or weird premise that they've
7:26never seen or heard before. Typically,
7:28unknown things pop curiosity better than
7:30anything else because curious people
7:32want to know what the thing is they've
7:33never seen. All right, level three in
7:35the dopamine ladder is anticipation. So
7:37far, you've stimulated them initially to
7:39get them to give you a chance and then
7:41you've captivated them by opening a
7:43curiosity- based question in their head.
7:45This next step, anticipation, is super
7:47powerful and this is really where people
7:48get locked in into the video.
7:50Anticipation is what happens when a
7:52viewer begins to guess in their head
7:54what the answer might be to the question
7:56you just posed in level two. This is
7:58essentially a mystery novel playing out
8:00in their head in real time as they watch
8:02the video. Typically, what happens is as
8:04soon as a question pops in someone's
8:05head, they immediately are trying to
8:07anticipate what the answer might be.
8:09It's kind of like this subconscious
8:10guessing game that goes on. Now, the
8:12more information you give someone that
8:13helps them anticipate what the answer
8:15might be, the more curious they're going
8:17to become right up until the answer is
8:19revealed. The highest level of dopamine
8:20is achieved just before the answer
8:22comes. So what you want to do is give
8:24them details to get that anticipation
8:26close. Ratchet up that curiosity and
8:28then just before you deliver the answer,
8:30yank it away and head fake them in
8:32another direction. Typically adding
8:33misdirection, non-obvious twists, and
8:35head fakes is a great way to reset the
8:38curiositybased anticipation loop. And
8:41this will make them guess the answer or
8:42get distracted, pop a new question, and
8:44then restart the process. This is why
8:46it's called a curiosity loop. The loop
8:48is them seesawing between question,
8:50anticipation, and answer. Or if you
8:52don't want to yank away the answer, you
8:53could give them the answer and then pop
8:54a second question right after that.
8:56Either way, this looping game of new
8:58questions and new answers is how you
9:00build anticipation. Now, here's a big
9:02pro tip on anticipation. The viewer is
9:04only able to anticipate what the answer
9:06might be if they're clear on the facts
9:08that you're giving them. If you throw a
9:10bunch of rogue details in that don't
9:11really make sense with the question or
9:13they can't understand the facts that
9:14you're presenting, they're going to get
9:16confused and bounce. So tactically for
9:18you, as you develop your story, if you
9:20want to ratchet up anticipation, you
9:21want to ask yourself this. Based on the
9:23question the viewer should have in their
9:25head from level two, what should they be
9:27anticipating the answer to be? And based
9:30on that answer, what additional facts or
9:32context can we give them to get them
9:34closer to it? From there, should we give
9:36them the answer or is there a way to
9:37head fake or tease them away from it to
9:40reset that curiosity loop? This
9:42curiosity anticipation process is kind
9:44of like the edging of the storytelling
9:46world. Now, if you've ever seen those
9:48visual hooks where it looks like
9:49someone's about to get hit by a car, the
9:51car is like slowly approaching. This is
9:53using anticipation to get you to hold
9:55on. The reason these work so well is
9:56because you originally see the person
9:58and the car coming and it pops the
10:00question, is that person going to get
10:01hit by a car? Is that car really going
10:02to run them over? And then as the car
10:04slowly approaches, you start
10:06anticipating, wait, there's no way. Oh,
10:07wait. I think they might they might be
10:09getting hit by the car. Ah, and he comes
10:11really close. That anticipation building
10:13is in real time working to drive that
10:16curiosity in you. It releases dopamine
10:18as you anticipate what might happen.
10:21These are the types of hooks that play
10:22on the anticipatory instinct in your
10:24brain and they work super well at
10:26driving dopamine. All right, the next
10:27level in the dopamine ladder, level
10:28four, is called validation. Validation
10:31comes when you do end up giving them the
10:33answer to the question that you popped
10:35in level two. In other words, level four
10:37is you closing the loop. Now, the goal
10:39with validation is to make sure you
10:40reward or answer with something that was
10:42nonobvious that they wouldn't have
10:44expected before. Typically, with
10:46entertainment content, this is the
10:47resolution of the story. You don't end
10:49it on a cliffhanger. You actually wrap
10:50up the loose ends and close the loop
10:52nicely. For example, in the case of the
10:54incoming truck hook, usually they don't
10:56get hit by the truck and they end up
10:58being safe. And that's how you close the
10:59loop. Once that loop is closed, you
11:01realize the story is complete and more
11:03dopamine gets released as that's
11:05finished. On the education side, the
11:07validation or reward in this case would
11:10be you actually sharing the tip or the
11:12story or the recommendation that gives
11:14them concrete value that they can use to
11:16solve a problem. If the viewer leaves
11:18this flow without the loop being closed,
11:20they're going to be unsatisfied and they
11:22won't release that final dopamine. So,
11:23it's curiosity, question, anticipation,
11:26what could the answer be? And then
11:28validation, giving the actual answer.
11:30All three phases release dopamine at
11:32each time. are the first four levels we
11:34just went through of the dopamine
11:35ladder. These are kind of like the base
11:37levels that you can pull with any script
11:39and visual storytelling. And again,
11:41those were stimulation, captivation,
11:43anticipation, and then ultimately
11:44validation. But the last two levels of
11:46the dopamine ladder is really where you
11:48start building cult fandom. This is
11:50where you ascend beyond the individual
11:52story and into the storyteller. The
11:54first four have to do with the video
11:55itself. We'll call that the message. The
11:57last two are more with the messenger.
11:59Level five is called affection. Now,
12:01affection is the stage where the viewer
12:03starts taking a liking to the creator or
12:06personality that was delivering the
12:07story. And this is why it's kind of hard
12:09for Faceless content to fully ascend to
12:12that Pavlovian peak. It's easy for
12:14Faceless to get those first four levels,
12:16but it's hard when there's nothing to
12:17like, when there's no personality to
12:19attribute that taste, trust, and like
12:22to. And this is what happens in the
12:23brain. As the viewer begins to realize
12:25they like and trust the person that's
12:27delivering the message, more dopamine is
12:29released. And think about it, if you
12:31already like someone, you're going to
12:32give them a lot longer leash when you
12:34watch their content. For a stranger, you
12:36might churn right away. But if it's
12:37someone you like and you already know,
12:39there's dopamine that's being released
12:40there that buys a lot more time of your
12:42attention. Now, as long as that viewer
12:44recognizes it's you, that likability
12:46will carry over from video to video. So,
12:48of course, the million-dollar question
12:49that everyone asks is, "How do I improve
12:51my likability so that I can speed up
12:54that process to get through level five?"
12:56And here's four ways to improve your
12:57liability. The first one, attractiveness
13:00is a massive factor. Now, I hate to say
13:02it as someone who has a face for radio
13:03and a voice for vaudeville silent films,
13:05but the reality is when you're
13:07attractive, people just like you more.
13:09It's subconscious and it's how humans
13:11behave. So, if you're good-looking, lean
13:13into it, show yourself more, and I
13:14guarantee the liability will go up. The
13:16second thing that improves likability is
13:18your overall vibe. the way you look, the
13:20way you dress, the way you sit, your
13:22posture, the way you carry yourself. All
13:23of that signals silently to someone and
13:26it goes into them deciding if they like
13:27you more or not. The third thing,
13:29smiling is great for subconscious
13:31likability. Joy is an emotion that
13:34transfers through the camera lens. So if
13:35you look like you're happy or
13:36passionate, people will feel that warmth
13:38themselves when they watch you. And then
13:40fourth, and this is the easiest one, if
13:42you're making education content, if you
13:44actually solve a problem for them, max
13:46trust and likability will be
13:48transferred. The easiest way to get
13:49somebody to like you and trust you is to
13:51actually help them with something
13:52they're struggling with. Agnostic of how
13:54attractive you are, how smiley you are,
13:56etc. Number four is the strongest one.
13:58So, likability is one of those things
14:00that you want to try to improve over
14:01time. But the reality is you don't want
14:02to force it. Just be yourself. Be
14:04authentically passionate in what you're
14:05doing and then try to live that out. The
14:08more value you can deliver and the more
14:09valuable you can be, the more likable
14:11and trustworthy you will seem to the
14:13viewer. All right, we've approached
14:14level six, and this is really where the
14:16Pavlovian response really starts kicking
14:18in. But before we go into that, let's
14:19just recap where we were. The first
14:21level was stimulation. This was
14:22subconscious. It's motion, colors,
14:24brightness. All you have to do is get
14:25somebody to focus, a little bit of
14:27dopamine released, but that's what locks
14:29them in, right? So, that's the
14:30precursor. Then, we talked about the
14:31three levels that really have to do with
14:33the specific video and the storytelling
14:35in it. And that was captivation with
14:37initial curiosity, anticipation, getting
14:40them to guess what's going to happen and
14:42maybe leading them through a head fake
14:44or zigzag on that curiosity. And then
14:46ultimately validation, giving them the
14:48answer and closing the loop so that they
14:50get that dopamine release on the full
14:51cycle. Those were 2, three, and four.
14:54Then level five is likability. Right? So
14:56you've got the answer from the video,
14:58but now we've ascended beyond the
15:00message into the messenger and we're
15:01going to likability. If the viewer likes
15:03you, they'll give you more leash.
15:05They'll have dopamine release every time
15:07they see you because they'll remember
15:08that they like you and that'll be
15:10helpful. Level six, the final level, the
15:12final frontier, is called revelation.
15:15And this is really where the viewer
15:16begins to realize that you're going to
15:17be a continued source of value for them
15:19over time. Now, typically both
15:21entertainment and education content can
15:23ascend from level 1 to 5. But it's much
15:25easier for educational content to ascend
15:28from five to level six, revelation.
15:30Entertainment content can only get to
15:32level six if the viewer decides that
15:34that creator is going to be a consistent
15:36source of maximum entertainment for
15:38them. Meaning, every piece of content
15:40they see is going to for sure be above
15:42their line when it comes to
15:43entertainment. And this is just a really
15:45hard bar to achieve. Maybe Mr. Beast has
15:47this level of Pavlovian response.
15:49Anytime someone sees his face, they know
15:50it's going to be entertaining. But if
15:51you're an entertainment creator and
15:52you're not Mr. Beast, you're competing
15:54with Netflix, the NFL, Kaisat, Mr.
15:57Beast. It's just hard to beat the best
16:00maximum bar in the entertainment
16:02category. But on the education side, if
16:04you solve specific problems for people
16:06that they have in their life, they will
16:07tie you with a consistent source of
16:10value for solving in that area. And when
16:12they have this revelation that you're
16:14going to consistently help them, it
16:15releases max dopamine whenever they see
16:17you because you've trained that you
16:20equal value. That is the Pavlovian
16:22response. As a corlary, imagine dating
16:24someone and then realizing that over
16:26time after spending a lot of time with
16:27them, you always feel good and you
16:29always feel love. That means in the
16:31future whenever you hear their name,
16:32you're going to get a huge hit of
16:34dopamine because you're going to think
16:35positively and feel those feelings
16:37again. It's the same way here with
16:38content. Now, the way to achieve this
16:40level six revelation, especially with
16:42education content, is to deliver
16:44non-obvious differentiated value over
16:47and over and over. If they are deeply
16:49struggling with a problem that you talk
16:50about, it might only take a couple of
16:52pieces of content for them to ascend
16:54from level one to six and then build
16:55that Pavlovian response. If they're not
16:57really struggling with your topic area
16:59that much and it's more of a nice to
17:00have, it might take a lot more pieces of
17:01content for you to build that Pavlovian
17:03bond. But either way, when you can hit
17:05this level six state, you have won the
17:08attention game because it means if they
17:10hear your name, see your face, or see
17:12your name, even without watching the
17:13content, they're going to get the
17:15dopamine hit that leads them to watch
17:17it. All right. All right. Now, super
17:18quick before we end this video, I just
17:19want to show you one live example of an
17:21actual short form video and break down
17:23as I narrate through the dopamine ladder
17:25and the different levels as we ascend
17:27through them. And I'm just going to do
17:28short form video because it'll be easier
17:30to watch. And because I always do
17:31education examples, I'm going to do an
17:33entertainment example on this one. All
17:34right. So, this example is from a
17:36creator named Citizen. If you don't know
17:38him, he's kind of like a musician that
17:40uses these viral stitch clips to market
17:42his music. So, we're going to pull the
17:43video up on the side. We're going to
17:44watch it and then pause it a lot as I
17:46narrate through the different pieces.
17:50Okay, so the first step in the dopamine
17:51ladder, as we know, is stimulation. And
17:53this happens fast. Right away, there's a
17:55slight zoom in. You see two people
17:57hugging. You kind of see this like
17:59perspective from a car of a car. It's
18:01something you don't normally see on the
18:02feed. That alone is all that's needed to
18:05give me a slight hit of dopamine and
18:06narrow my focus on the video. Next, we
18:08go to level two, which is captivation or
18:11curiosity.
18:14Now, as I'm watching this unfold through
18:17the first like 2, three, 4 seconds, the
18:18questions that are popping in my head is
18:20this. First, who are these people? Why
18:22are they hugging? Do I care? This almost
18:24made me churn cuz I was like, why do I
18:26care about this?
18:29Then I look down and I read that little
18:30text across. It says, "Bro, what did I
18:32just witness?" And that pops the
18:33question in my head, "What are we about
18:35to see?" Now I'm curious again.
18:39Then as the girl walks away and gets in
18:41the car, I notice the shoelace stuck in
18:42the door and I notice him noticing it.
18:45And that pops the question, "Oh no, is
18:47he aware? Is she going to drive away?
18:48What's going to happen?" Right? Three or
18:50four rapid questions in succession. So
18:52at this point, my curiosity is pretty
18:53high. I've got all these open questions
18:55and I'm really curious to see what's
18:56going to happen. Next level three is
18:58anticipation.
19:01So, because I see the main character and
19:03he sees that he's stuck, I'm
19:04anticipating, is he going to get out or
19:06is he going to get dragged by the car?
19:08I'm trying to figure out what's going to
19:09happen. That's me anticipating the
19:11solution.
19:14Now, as the car starts pulling away, I
19:16can see he's going down. So, I'm trying
19:18to anticipate what's going to happen. Is
19:20he going to be dragged? Are they
19:20actually going to film this? Right? I'm
19:22still really curious. Now, level four is
19:24validation where I find out the answer.
19:27let me off.
19:27>> And in this case, he falls backwards
19:29like I would have expected, but then it
19:31hard cut match cuts away to him getting
19:33dragged singing a song. The audio comes
19:35in and he starts singing. That's not
19:37what I was expecting. So, I get the
19:38validation of closing the loop that he's
19:40okay, but also this shocking headfake
19:43moment where the answer is not what I
19:45expected. And because now I know he's
19:47not hurt, I get that dopamine release of
19:49that initial anticipatory loop closing.
19:51But also, I'm kind of interested in why
19:53is he doing this? Does this music video
19:55strategy work, etc.? All right, level
19:56five now is affection. Now, here,
19:59assuming this is the first video you've
20:00seen of this guy, you probably haven't
20:01seen enough to determine if you like or
20:03trust him or not. And with entertainment
20:05content, as I mentioned, it's a lot
20:06harder to determine affection and
20:08revelation than it would be with
20:10education content. But I will admit, I
20:12found this pretty funny and shocking,
20:13and I kind of give a hat tip to him. So,
20:15if I saw another video from him, I'd
20:17probably watch it because I wanted to
20:18see what crazy stunt is he going to come
20:20up with next. Now, level six, the last
20:22one, is Revelation. And it would have
20:24taken me probably several other videos,
20:25but eventually I would have realized
20:26this guy is like a viral marketer meets
20:29music, which is kind of an interesting
20:30category. And if I like marketing or
20:32music or his music, I might realize
20:35every time I see one of his videos, I
20:36get entertained in this unique way and
20:38also get to see his song. So I may
20:40associate this like entertainment value
20:42drip with him. Now, in this case, I'm
20:44not going to have the full Pavlovian
20:45effect because this is an entertainment
20:46use case, but you can imagine how this
20:48ladder would work for educational
20:50content, and if he was giving me a tip
20:52that I could use in my life, I might
20:54have that Pavlovian effect much faster.
20:56So, this is a great example of how the
20:58dopamine ladder works in content. And
21:00when Citizen made this video, he
21:02specifically engineered those pieces to
21:04trigger you through those loops so that
21:06you kept watching. And I promise you, if
21:08you take any piece of educational
21:09content that has worked on you and you
21:11analyze it in this way, going through
21:13these levels in the dopamine ladder,
21:14it'll all be there clearly why you liked
21:17it and why you kept watching. All you
21:19have to do is figure out how to reverse
21:20engineer that when you make your content
21:22and you'll be good to go. All right,
21:23guys. That is all I've got for this
21:25video. As a recap, we covered the full
21:27dopamine ladder, all six levels that you
21:30need to get the maximum dopamine
21:32released in the viewer's brain and get
21:33them to keep watching for longer. This
21:36will make them addicted to your content
21:37if you can do it consistently. Your
21:39goal, as I just mentioned, is to use
21:40these levels, this framework, as a
21:42checkpoint, as a checklist that you can
21:44ascend the viewer through. Are you
21:46driving the right curiosity? Are you
21:48driving the right dopamine releases?
21:50This is a great framework for that. As
21:52always, guys, I'm trying my absolute
21:53best to cover the non-obvious stuff that
21:55gives you an edge when you're trying to
21:57grow on social media and YouTube. And
21:58one last thing, if you're an
21:59entrepreneur or a business owner, I
22:00built a completely free community called
22:02Wavy World that has 65 other trainings
22:05just like this one. So if you want to
22:06learn the advanced mode of YouTube and
22:08social media, it's in there for free.
22:10Also, there's 37,000 other people in
22:12there that are all teamed up, partnered
22:14up, giving each other feedback. So if
22:16you want a peer group that's in the
22:17content trenches as a business owner,
22:19they're in there as well. I've got a
22:20free invite link for you below in the
22:22description. All right, we will see you
22:23guys on the next video. Peace.

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