How To Beat The 2026 YouTube Algorithm With Claude AI (New Method) — Transcript
Full transcript
- 0:00In this video, I'm going to be handing
- 0:01you the new method to beat the 2026
- 0:03YouTube algorithm with Claude Aai. And
- 0:05this is the same method behind community
- 0:07members pulling $185,000
- 0:10in a single month and brand new channels
- 0:12blowing up from zero to making a
- 0:13full-time income in less than a month
- 0:15under the new rules. And this is coming
- 0:16from someone who's made over $10 million
- 0:18personally from YouTube and I have over
- 0:201.5 million subscribers. And it's
- 0:22someone who's watched this algorithm
- 0:24shift happen from the inside in my own
- 0:26analytics and on my own channels, not
- 0:28from guessing. And here's the promise.
- 0:30By the end of this video, you will know
- 0:31exactly why pick a niche and grind is
- 0:33dead. And you're going to know what
- 0:35YouTube is actually rewarding right now.
- 0:37Plus, you're going to know the simple
- 0:38four-step system for building a channel
- 0:39that the algorithm literally can't kill.
- 0:42A channel that essentially forces the
- 0:44algorithm to show your videos. So, I'm
- 0:46going to walk you through real channels
- 0:47at every level, from total beginners to
- 0:49a creator who turned his channel into a
- 0:51$37 million payday, plus the exact cloud
- 0:54prompts that do the heavy lifting for
- 0:56you. Now, quick warning. This space is
- 0:58drowning in AI slop. Recycled garbage
- 1:00from people with zero results who never
- 1:02started a successful YouTube channel
- 1:04except for the channel where they're
- 1:05teaching other people how to be
- 1:07successful at YouTube. But I started a
- 1:08successful YouTube channel and business
- 1:10based off of YouTube that got to
- 1:12multiple seven figures a year before I
- 1:14ever taught a single person a single
- 1:16thing about YouTube. And I actually give
- 1:18a whether you win. So every single claim
- 1:20in this video comes with a real name and
- 1:22a real number, right? So I'm bringing
- 1:24the receipts. So, if you appreciate me
- 1:25making this type of content, then let me
- 1:27know by gently cheersing that like
- 1:29button and let's jump into it right now.
- 1:31Okay, let me show you something from my
- 1:33own analytics first, right? My main
- 1:35channel makes about $400 for every 1,000
- 1:38views that it gets. And this is from all
- 1:40income streams. Now, just from AdSense
- 1:42alone, last year the channel did about
- 1:45$477,000.
- 1:46And under the new algorithm, it's
- 1:48growing faster, not slower. Now, compare
- 1:50that to creators crying that the
- 1:52algorithm killed their channels. Same
- 1:54platform, same algorithm, completely
- 1:56different results. So, what actually
- 1:58changed? Well, for years, YouTube was
- 2:00rigid. You picked a box, the algorithm
- 2:02put you in that box, and if you ever
- 2:04stepped outside of it, your views fell
- 2:05off of a cliff. That is over. The
- 2:07algorithm stopped asking, did people
- 2:09watch this? And they started asking,
- 2:10were people satisfied by this? For
- 2:13instance, did the video actually solve
- 2:15the thing that the viewer came to solve?
- 2:16That's the metric now. And that one
- 2:18shift changed everything about which
- 2:20channels went. See, I'm not the most
- 2:22charismatic person in the world, but
- 2:23what I always make sure to do is to
- 2:25deliver highquality information on this
- 2:27channel. And so, there might be other
- 2:28people that beat me in the short term
- 2:30because they're really good at
- 2:31marketing, they have a lot of flash, but
- 2:33in the long run, I know that my channel
- 2:35is going to win because I'm actually
- 2:36satisfying the viewer, right? I'm
- 2:38delivering highquality information
- 2:40because two things are suddenly true at
- 2:42the same time. Hyperspecific niche
- 2:43channels are working better than ever
- 2:45because they satisfy a very specific
- 2:47viewer very hard. And channels can pivot
- 2:50into new topics more easily than ever
- 2:52because the algorithm now follows viewer
- 2:55satisfaction wherever it goes instead of
- 2:57punishing you for leaving the box. So,
- 2:59it's much less rigid and much more
- 3:00human. And Claude is going to be able to
- 3:02help with this a lot. More on that here
- 3:03in a moment. Which is why the algorithm
- 3:05is killing small channels is complete
- 3:07bull because the algorithm has never
- 3:08been more willing to blow up a small
- 3:10channel that satisfies viewers. But what
- 3:12it's killing is unsatisfying content.
- 3:15And here's how I want you to think about
- 3:16the algorithm. It's an ecosystem, right?
- 3:19Because that's literally what it is. And
- 3:20the ecosystem just went through a
- 3:22climate shift. The food moved, the
- 3:24terrain changed, and the old survival
- 3:26strategy stopped working. And when that
- 3:28happens in nature, it's not the small
- 3:29animals that die. It's the ones that
- 3:32can't adapt. Which brings me to the real
- 3:34problem. The method that everyone taught
- 3:35you was built for the old ecosystem.
- 3:38Time out. Time out, guys. If you ever
- 3:39thought, "I should be on YouTube, but I
- 3:41never started because of the time or the
- 3:43editing or not knowing what to say or
- 3:45not knowing how to get started," AI just
- 3:48solved all of those problems for you
- 3:50because you can now make money from
- 3:52YouTube working less than 4 hours a
- 3:54week. 15 to 30 minutes a day is all you
- 3:56need. And this works even if you have a
- 3:57full-time job, you run a business,
- 3:59you're already doing YouTube and you
- 4:01failed at it, or you're doing YouTube
- 4:03and you're doing pretty well, but you're
- 4:04struggling with monetization, or you're
- 4:05just a normal person who isn't techy at
- 4:07all. Which is exactly why this week I'm
- 4:10hosting a live training on exactly how
- 4:12to start YouTube step by step for
- 4:14beginners. It is 100% free, no cash at
- 4:17all. And on top of that, I'm going to be
- 4:19handing out even more bonuses at the
- 4:21training. Now, just to give you one
- 4:22example, you'll be getting my niche
- 4:24validator pro that's powered by Claude
- 4:26and we have a chat GBT version as well.
- 4:28And this is a super valuable piece of
- 4:30software where you can finally figure
- 4:32out what the best niche for you is. Or
- 4:34if you already have a niche, it's going
- 4:35to help you make it 10 times better. So,
- 4:37do not sleep on this one. Go and grab
- 4:39your spot down in the description and
- 4:40the pin comment below because the only
- 4:42way to get it is by joining the
- 4:44training. So, if you wait, you might
- 4:46miss out. Now, with that said, at the
- 4:47workshop, you will get to meet me
- 4:49personally. I will be answering
- 4:50questions before, during, and after the
- 4:53workshop directly. So, I'm looking
- 4:54forward to seeing you there. So, go
- 4:56click that link in the description and
- 4:57the pinned comment below. It's happening
- 4:59this week, so get it on your calendar.
- 5:01And if for some reason you can't make it
- 5:02or you weren't able to be there, still
- 5:05go click that link in the description
- 5:06because it will automatically put you on
- 5:08a wait list to notify you when we'll be
- 5:10running our next live training and you
- 5:11will be the first one to hear about it.
- 5:13So, yeah, looking forward to seeing you
- 5:14there. And now, back to our regularly
- 5:16scheduled programming. So, let's start
- 5:17with the wild example of this that I
- 5:19know. The platform itself. YouTube did
- 5:21not start off as YouTube. It started off
- 5:22as a video dating site. And I'm not
- 5:24making this up. The original idea was
- 5:26that you'd upload a video about yourself
- 5:28and you'd use it to find a date. And it
- 5:30completely flopped. Now, the founders
- 5:31were directionally incorrect. They knew
- 5:33that video was going to be massive. So,
- 5:36they made a video product, but it wasn't
- 5:38quite the right one. But the founders
- 5:39noticed something. People were uploading
- 5:41videos of everything. their pets, their
- 5:43trips, random clips, and they were using
- 5:46YouTube to either broadcast themselves
- 5:47or in some cases as storage. So they
- 5:50pivoted and the slogan literally became
- 5:52broadcast yourself. And that pivot
- 5:54became the biggest video platform in
- 5:56human history. So the most valuable
- 5:57pivot ever made on YouTube was YouTube
- 6:00itself. Now, here's why that matters for
- 6:02you. The old method, the one that every
- 6:04guru taught for a decade, goes like
- 6:06this. You pick a niche, you stay in that
- 6:07niche forever, and you never leave. And
- 6:09in the old rigid ecosystem, that worked.
- 6:12the same way a highly specialized animal
- 6:14works. Think about a creature that's
- 6:16perfectly evolved for one environment,
- 6:18right? It dominates that little pocket
- 6:20of the world, but you move it to a
- 6:21different environment or you change the
- 6:22climate on it and it dies. It has no
- 6:25other moves, right? If you take a snake
- 6:27and you bring it to Antarctica, it's
- 6:29probably not going to survive. And
- 6:31that's a niche locked channel. It's
- 6:32perfectly adapted to one ecosystem with
- 6:35zero ability to survive a shift. And
- 6:37here's the brutal part. Most businesses
- 6:39die exactly this way. You open a gym,
- 6:42you get 99 out of a 100 things right,
- 6:44one thing goes wrong and it fails and
- 6:46unfortunately you can't pivot. You can't
- 6:48turn a gym into a dental office. And
- 6:50unfortunately, the lease or how much
- 6:52money invested in the business doesn't
- 6:53care how hard that you worked. YouTube,
- 6:55on the other hand, is the only business
- 6:57that I know where pivoting is basically
- 6:59free. But only only if you set up a
- 7:02channel the right way from the
- 7:04beginning. Set it up wrong and you've
- 7:05built the specialist animal. One
- 7:07algorithm update away from extinction.
- 7:09Set it up right and you've built
- 7:10something else entirely. So, a good
- 7:12example of where this is all going is
- 7:13Alex Herozi. Hormoszi started as the guy
- 7:17for one hyperspecific audience.
- 7:19Basically, he was teaching sales and
- 7:21marketing for gym owners and that was
- 7:22it. That was his whole niche. And look
- 7:24at his channel now. He talks about
- 7:26whatever he wants, business, money,
- 7:28hiring, mindset, content, his book
- 7:30launches, etc. Anything. How to work
- 7:32out, how to stay fit, anything, right?
- 7:34And it all works. But the point is he
- 7:35niched down first. He won that niche
- 7:38completely and then he transcended it.
- 7:40And he's even said it himself. Your
- 7:41follower number is literally irrelevant.
- 7:44What matters is who's watching and how
- 7:46much they trust you. And it's not just
- 7:48him. Love him or hate him, look at Elon
- 7:50Musk. The man runs like 17 different
- 7:52companies in 17 completely different
- 7:54industries, right? Okay, I think it's
- 7:55like seven, but you get the point. The
- 7:57point is he doesn't have a niche. He is
- 8:01the niche. And that's the new method.
- 8:03It's called the hybrid personal brand.
- 8:05And to start with the hybrid personal
- 8:06brand, you need to start with what's
- 8:08known as a niche 2.0. So you still niche
- 8:11down at first, right? That part hasn't
- 8:13changed. But you build the channel in
- 8:15such a way so that over time you rise
- 8:18above the niche until you're not a
- 8:20channel about X anymore. You're you and
- 8:23people show up for you. Now you remember
- 8:24the ecosystem. Some animals only survive
- 8:27in one environment. And then there's the
- 8:29crocodile. So crocodiles or
- 8:30crocodile-like animals have been around
- 8:32for something like 250 million years.
- 8:34They survived ice ages. They survived
- 8:37dinosaurs going extinct. The entire
- 8:39planet changed around them over and over
- 8:41again. And they just kept going. And
- 8:43that is not luck. That is a build that
- 8:45works almost everywhere. So here's the
- 8:47real question. Do you want to be the
- 8:49niche channel that dies the moment the
- 8:51algorithm updates? Or do you want to be
- 8:53the crocodile, the apex predator
- 8:56that stays around no matter what
- 8:58happens? And the build works in almost
- 9:00any ecosystem. Well, a hybrid personal
- 9:02brand does just that. It's good because
- 9:04it adapts to changing environments. For
- 9:07instance, it works with almost any
- 9:08monetization method. In fact, it usually
- 9:10runs several income streams at once.
- 9:13Because the truth is, just about every
- 9:14side hustle out there, every business
- 9:16out there, they all work, but what they
- 9:18need is traffic and distribution. And
- 9:20YouTube offers the highest level of
- 9:22traffic and distribution on the entire
- 9:24internet. The leads that you get from
- 9:26YouTube are going to be better than the
- 9:27leads you get from any other platform.
- 9:28And it's not even close. One of my sales
- 9:31guys right now is closing over 60% from
- 9:33the leads that he's getting from
- 9:34YouTube. And that's at a high volume. A
- 9:36hybrid personal brand works really well
- 9:37when the competition is high. And it
- 9:39works really well when the competition
- 9:40is low. It works when demand explodes or
- 9:42when demand dries up. And when the
- 9:44ecosystem shifts, it shifts with it.
- 9:47Right? If your niche gets too
- 9:48competitive, you can just switch to a
- 9:49new niche. You can expand your niche.
- 9:51You can niche down further. you can
- 9:53pivot to a completely different niche
- 9:54altogether. And one of the most
- 9:56important things and this is one of the
- 9:57biggest reasons that businesses die that
- 10:00nobody ever talks about is you are going
- 10:02to change because yes the marketing
- 10:04environment can change whatever you sell
- 10:06can change so your product can change
- 10:07your customers can change but also you
- 10:10can change as well. You are a growing
- 10:12breathing changing human being and you
- 10:15want to build a business that can grow
- 10:16and evolve and change with you and this
- 10:19is the only channel structure that can
- 10:20allow you to do that. So here are the
- 10:22four steps to build it. So step one is
- 10:24the niche hypothesis statement. Now if
- 10:26you want help choosing your niche or you
- 10:29already have a niche but you want to
- 10:30make it 10 times better, we have an AI
- 10:32called the niche validator AI and it has
- 10:34been trained on thousands of hours of us
- 10:36helping our community members pick their
- 10:38niches or dial their niches in. And we
- 10:40are giving away that niche AI at a free
- 10:42training that I'm doing this week. Click
- 10:44the link in the description, the pin
- 10:45comment below. Should be the first link
- 10:47there. And in this free training, we're
- 10:48going to be teaching you exactly how to
- 10:49grow your hybrid personal brand and grow
- 10:51a YouTube channel step by step. We're
- 10:53going to teach you how to do it in less
- 10:54than four hours a week. And we're going
- 10:55to be giving away this niche AI and it's
- 10:58all completely free. Do not miss out on
- 11:00it. Click that link in the description
- 11:01in the pin comment below. There are
- 11:02limited seats. Last time we did this, we
- 11:04completely ran out. So, make sure you
- 11:06click that link and check it while you
- 11:07still can. And if you're seeing this in
- 11:08the future, still click that link
- 11:10because it will automatically redirect
- 11:11you to whenever our next free live
- 11:13training is. So, a community member of
- 11:15mine, Isaiah, is a perfect example of
- 11:17this step done right. So, he came in as
- 11:19a beginner and he locked in on one
- 11:22crystal clear statement about exactly
- 11:24who he helps and what he helps them do.
- 11:26Right? He helps intermediate level
- 11:27singers get to a professional level of
- 11:29competence. And he did nearly $30,000 in
- 11:32a single month when he first started
- 11:34with us. Not because he's special, but
- 11:36because the target was clear. So, here's
- 11:38step one. You write a niche hypothesis
- 11:40statement. And it's one sentence. I help
- 11:42X do Y by Z or I help X overcome Y by Z.
- 11:45Now the byz part, the actual method that
- 11:48barely matters at all at this point. So
- 11:49don't obsess over it. In fact, a lot of
- 11:51companies don't even talk about their
- 11:52method, right? They just keep their
- 11:53method under the wraps because they want
- 11:55to keep it secret. But notice the word
- 11:56that I use though. It's a hypothesis.
- 11:59It's not a life sentence. You're not
- 12:01marrying this, right? It's not your
- 12:02brand identity carved into stone, right?
- 12:04A hypothesis is a starting point that
- 12:06you fully expect to update. And chances
- 12:09are this will not be your final niche.
- 12:11And that's not a failure. That is
- 12:13literally the system working. And this
- 12:14works in basically any niche, right?
- 12:16Community members of mine are running
- 12:18this exact play everywhere. For
- 12:19instance, Antoine built his channel
- 12:20helping black professionals advance
- 12:22their careers to over $100,000 a month.
- 12:24Alex went from an absolute standing
- 12:26start to $15,000 a month, helping people
- 12:29graduate from college faster. Bill helps
- 12:31accounting professionals level up to
- 12:33become financial controllers, which is a
- 12:35very high level accounting career where
- 12:37you can make multiple six figures a
- 12:38year. And he made it to 70,000 in a
- 12:40single month. R.J. helps retirees
- 12:42unretire into work that they actually
- 12:44love. And he made it to nearly $30,000
- 12:46in a single month just a few months
- 12:48after starting. And then there's Jud's
- 12:49channel. He got to over 500,000
- 12:51subscribers and he's crushing it. And it
- 12:52just keeps going, right? Financial
- 12:54controllers, retiree, realtors, nurses,
- 12:56doctors, etc. Different niches,
- 12:58different ages, but the same first step.
- 13:00And this is one of the places where the
- 13:01tool genuinely matters. Now, I use
- 13:03Claude for this because Claude is just
- 13:05way better for creative work. And we
- 13:07have a light version of the Claude
- 13:08skill, which again, you can click the
- 13:10link in the description, the pin comment
- 13:11below to check that out. It will be the
- 13:13third link down there. And then you can
- 13:14go ahead and copy and paste this prompt
- 13:16into Claude and just talk back and forth
- 13:18with it. So, here's how to start. Open
- 13:20Claude. The free plan is fine to start.
- 13:22Pro is $20 a month if you want more
- 13:23room. Paste the prompt on the screen and
- 13:25then give it 10 honest minutes about
- 13:27your skills, your experience, and who
- 13:28already comes to you for help in real
- 13:30life. And then pick the one hypothesis
- 13:32that you could talk about for a 100
- 13:34videos. Write it as a single sentence. I
- 13:36help X do Y or I help X overcome Y. And
- 13:38then at the top of your channel doc,
- 13:40that sentence is the filter for every
- 13:42video idea that you have this month.
- 13:44Now, if you're thinking, "Sure, but I'm
- 13:45not a natural at this stuff." Well, let
- 13:47me tell you about my brother. Zach is in
- 13:48his 50s. He has a bluecollar background.
- 13:50And I say this with love, he is not a
- 13:52techsavvy guy. And he ran this exact
- 13:55step, locked in a hypothesis around
- 13:57helping people pick the right skilled
- 13:58trade for them. And by day 29, his brand
- 14:01new channel went from zero to a
- 14:02full-time income. He made $214 in
- 14:04AdSense in a single day. Right? So he
- 14:06literally went from zero to a full-time
- 14:08income in less than one month. And just
- 14:09last month, he had an over $18,000
- 14:12month. And I'm actually going to go over
- 14:13exactly how we helped him grow his
- 14:15channel this week in the live training
- 14:16that I'm doing. So click the link in the
- 14:18description in the pin comment below.
- 14:19Plus, I'll be giving you an update on
- 14:20how his channel is doing now. All right,
- 14:22so step two is to earn the right to
- 14:24expand. And a good example of this next
- 14:26step is my community member Josh. So
- 14:28Josh built his channel in the IT and
- 14:30cyber security niche. And this is one of
- 14:32the most locked in specific niches that
- 14:33you can imagine. And he went deep, real
- 14:36skills, real walkthroughs, real career
- 14:38results for his viewers. And he
- 14:39satisfied that one specific viewer
- 14:41harder than anyone else was willing to,
- 14:44right? And he was basically helping
- 14:45people in the IT niche get better jobs.
- 14:47And that satisfaction turned into
- 14:49something that the algorithm can't
- 14:51measure directly but absolutely rewards
- 14:53which is trust. Because once his
- 14:56audience trusted him on cyber security,
- 14:57they wanted his take on the adjacent
- 14:59stuff like career moves, income, skills,
- 15:02and the channel expanded with them. And
- 15:03by working with us, we helped him get
- 15:05all the way up to $185,000 in a single
- 15:08month. So that's step two. You earn the
- 15:10right to expand. Now, here's the thing
- 15:12about viewer satisfaction. It compounds,
- 15:14right? Goodwill compounds far faster
- 15:17than money does. So if you give someone
- 15:18a genuine result, even a small one,
- 15:20they'll listen to you on the next topic
- 15:22and then the one after that and before
- 15:24you know it, you have a lifelong fan.
- 15:26And that's the actual mechanism behind
- 15:28transcending the niche. It's not a
- 15:30trick. It's just trust stacked over
- 15:32time. Now, most people get this
- 15:33completely backwards. They try to talk
- 15:35about everything on day one before
- 15:37anyone trusts them on anything. And then
- 15:40they wonder why nothing sticks. But
- 15:41you're not going to do this, right? No.
- 15:43Nail the niche first. serve that one
- 15:45viewer so hard that they would feel dumb
- 15:47for not subscribing. Then expand to one
- 15:50adjacent step at a time. So here's the
- 15:52Claude prompt. I'm going to put it up on
- 15:54the screen. You can copy this just like
- 15:55literally screenshot it and then paste
- 15:57into Claude. And I highly recommend you
- 15:58use our Claude skills as well. So again,
- 16:00links in the description in the pin
- 16:01comment below. But here's how to start.
- 16:02Pull the five most common questions that
- 16:04your ex as in the iHel X actually asks
- 16:08from Reddit threads, Facebook groups, or
- 16:10the comments of your competitor's
- 16:12channels. and then make your next five
- 16:13videos answer one question each
- 16:16completely. No teasing, no fluff, full
- 16:19answers. Then run the prompt on screen
- 16:21against every video that you publish to
- 16:23find what viewers say that they still
- 16:24need. And that list is your next five
- 16:26videos. Now, the best example of this
- 16:28step might be Doug Demiro. Doug spent
- 16:30years reviewing cars on YouTube and
- 16:32became the most watched car reviewer in
- 16:34the country. Then the world shut down
- 16:36and in-person car auctions basically
- 16:38froze. But people still wanted to buy
- 16:40and sell cool cars. So Doug launched an
- 16:42online auction site, carsandbids.com,
- 16:44and he plugged straight into the
- 16:46audience's trust that he'd been building
- 16:48for years. And he later sold a majority
- 16:50stake of that business for what was
- 16:52reportedly at the time over $80 million,
- 16:54but he ended up getting $37 million for
- 16:57himself. Now, here's the question. When
- 16:59Doug uploaded his very first car review,
- 17:01do you think that he knew the endgame
- 17:03was a car auction website? There was a
- 17:050% chance. Zero. Okay. And that's the
- 17:08entire point of step three. You are not
- 17:10Doctor Strange, right? You can't look at
- 17:121 million possible futures and pick the
- 17:15one winning outcome from your couch,
- 17:17right? Nobody can. Calling it perfect
- 17:19from day one is a one ina- million
- 17:21fluke. Here's what actually happens in
- 17:23the other 9990,999
- 17:25cases. You get in the trenches. You make
- 17:28content. You try selling things. You
- 17:30watch what people respond to. You notice
- 17:32what's working for other creators. You
- 17:34modify. You test. You adapt. You adjust.
- 17:37And through plain old trial and error,
- 17:39you eventually find the one thing that
- 17:42fits you perfectly, right? The one thing
- 17:44that fits you and your audience
- 17:46perfectly. And then you make a ton of
- 17:48money doing it. And you have no idea
- 17:50what your winner is yet. And neither did
- 17:52Doug. and neither did 99.9%
- 17:55of other successful entrepreneurs. And
- 17:57that is normal. That is the process.
- 18:00YouTube started off as a dating app.
- 18:02Slack started off as a video game. And
- 18:04Mr. B started off making gaming videos.
- 18:07So the hybrid personal brand is what
- 18:08makes the process possible because the
- 18:11channel is built around you, not around
- 18:13a box. So every pivot keeps your
- 18:16audience instead of abandoning it. All
- 18:17right, so I'm going to put the Claude
- 18:19prompt up on the screen. You can again
- 18:20screenshot it, copy and paste into
- 18:22Claude. And here's how to start. Once a
- 18:23month, export your YouTube Studio
- 18:25numbers. We're talking the views, the
- 18:27average view duration, and the
- 18:28click-through rate for the last 10 to 20
- 18:29videos. And then paste them into Claude
- 18:31with the prompt on the screen. Ask for
- 18:32the three strongest signals and one
- 18:35adjacent topic to test. Make one test
- 18:37video on that topic within two weeks.
- 18:39And this will be a small bet, but it'll
- 18:41be real data. There's no guessing. All
- 18:42right, so let's talk about how to become
- 18:43the niche, cuz one of my favorite
- 18:44examples is a community member of mine
- 18:46named Craig. So Craig is a realtor in
- 18:48Montana. He's in his 70s and he has one
- 18:50of the biggest realy businesses in
- 18:52Montana. And he is about as far from a
- 18:54YouTube native as a human being can
- 18:56possibly get. And one of his very first
- 18:58videos that he did with us got to over a
- 19:00100,000 views. And he literally recorded
- 19:02it on his webcam laptop.
- 19:03>> There are some very large land owners in
- 19:05Montana who handled this the right way.
- 19:08Now, let me give you a good example.
- 19:10Charles Schwab. Schwab owns thousands of
- 19:13acres along the Bitterroot River bottom.
- 19:15>> And here's what's interesting. People
- 19:16don't show up to that channel for real
- 19:19estate content. They show up for Craig,
- 19:20right? His experience, his stories, and
- 19:22his way of seeing things. So, the niche
- 19:25got him discovered, but he is what they
- 19:27actually stay for. And that's step four.
- 19:28You become the niche. And this is the
- 19:30end state of the hybrid personal brand.
- 19:32The point where the channel stops being
- 19:34about channel X and starts being your
- 19:37platform. And at that point, look at
- 19:39what you're actually holding. Right?
- 19:40It's a channel that works with almost
- 19:42any monetization method and usually runs
- 19:44several at once. So, no single income
- 19:47stream can kill you. It's a channel that
- 19:48works whether the competition is brutal
- 19:49or non-existent, whether demand is
- 19:51exploding or drying up. And it's a
- 19:53channel that evolves when the ecosystem
- 19:55evolves, including when you evolve. New
- 19:57interests, new skills, new seasons of
- 19:59your life, the channel morphs with you.
- 20:01Now, remember that crocodile? 250
- 20:03million years of the whole planet
- 20:05changing and it's still here. And look,
- 20:07if a realtor in his 70s can build this,
- 20:10what's your excuse? No, seriously, say
- 20:12it out loud. Too old? Just look at
- 20:14Craig. Not technical. Look at my
- 20:16brother. Too late. The algorithm
- 20:17literally just reset the game in your
- 20:19favor. So, you are early. So, you are
- 20:21the only variable left. So, here's the
- 20:23next Claude prompt. Again, I'm going to
- 20:24put on my screen. You can just
- 20:25screenshot it, put it into Claude. And
- 20:27here's how to get started. Add one
- 20:28personal video per month alongside your
- 20:30niche content. Could be a story, a
- 20:32lesson, an opinion that shows how you
- 20:34think. And watch whether your regulars
- 20:36stick around for it. Right? Average view
- 20:38duration is the tell here. And when your
- 20:39personality videos holds the same
- 20:41retention as your niche videos, that's
- 20:43going to be the green light to widen
- 20:45out. Okay, so let's bring this home. The
- 20:46algorithm is not a boss fight that you
- 20:48beat once. It is an ecosystem that you
- 20:50evolve with. And it just shifted in
- 20:52favor of exactly the kind of channel
- 20:54that I showed you how to build today.
- 20:56Niche down, deliver, pivot, transcend,
- 20:59be the crocodile. The gurus can keep
- 21:01arguing about upload schedules and
- 21:03posting frequency and all these little
- 21:04things that make a tiny difference but
- 21:06don't really matter all that much. And
- 21:07that's the fight for people that don't
- 21:08know what you know now. And listen, I
- 21:10know 99% of you are just going to watch
- 21:12my YouTube videos, get a ton of value
- 21:14out of them. You're going to download
- 21:15the free AIS that we made for you in the
- 21:17description, the pin comment below. Get
- 21:18a ton of value out of that. You're also
- 21:20going to show up to the free live
- 21:21training, which is in the description,
- 21:22the pin comment below, and get a ton of
- 21:24value out of that as well. And it's all
- 21:25completely free. And you're never going
- 21:27to end up working with myself or my team
- 21:29one-on-one. And that's completely fine.
- 21:31We give the information away for free,
- 21:32and we sell the implementation. But
- 21:34there's going to be 1% of you out there,
- 21:36maybe 0.1% of you out there that want
- 21:38that one-on-one mentorship experience,
- 21:40that one-on-one handholding experience,
- 21:43or you want us to literally just do the
- 21:44work for you when it comes to building
- 21:46your hybrid personal brand and growing
- 21:47your YouTube channel. So, if that sounds
- 21:49like you, go ahead and click the second
- 21:50link in the description in the pin
- 21:52comment below to book a call with us. On
- 21:53this call, we'll figure out where you
- 21:55are right now, where you want to be.
- 21:56We'll make a plan to get there, and
- 21:57we'll see if we're a good fit to work
- 21:59together or not. Only book the call if
- 22:01you are very serious about growing and
- 22:03making money on YouTube. This program is
- 22:04essentially the Harvard of YouTube
- 22:06training. We only accept about 18% of
- 22:08people who even apply to talk to us. And
- 22:10these are the types of people we
- 22:11typically work with. Highlevel
- 22:12professionals that either have 10 plus
- 22:14years of experience or they are
- 22:16overachievers in whatever their industry
- 22:18is. And most importantly, they have a
- 22:20lot of value to share with the world.
- 22:22Successful business owners who want to
- 22:23get more leads, get more sales, or grow
- 22:26their brand on YouTube. YouTubers who
- 22:28are getting a lot of views, but they're
- 22:29struggling with monetization. YouTubers
- 22:31who are crushing it, but they want to
- 22:32crush it even harder. and people that
- 22:33are big on other social media platforms
- 22:35or they're well-known experts, like they
- 22:37have a book written for instance, that
- 22:38want to bring their audience over to
- 22:40YouTube because they know that YouTube
- 22:41is the best when it comes to actually
- 22:44making money. So, if that sounds like
- 22:45you, go ahead and click that link in the
- 22:46description, the pin comment below to
- 22:47apply to work with us one-on-one, and we
- 22:49look forward to talking to you. And
- 22:50also, check out this video right here
- 22:52where I go over exactly how he helped my
- 22:54brother Zach go from zero to full-time
- 22:56income in less than one month on YouTube
- 22:58with his hybrid personal brand.
About this transcript
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