How to Attract Higher-Paying Clients — Transcript

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1. 0:00All my leads come from my YouTube
2. 0:01channel and also word of mouth. and we
3. 0:04have 150,000 subscriber YouTube channel
4. 0:08and we have uh an application funnel
5. 0:11through there but we're we're getting
6. 0:14leads but we're and we're and our team
7. 0:17converts at 65% uh but we're not getting
8. 0:20the quantity of high of uh qualified
9. 0:24lead that can afford our services
10. 0:26ranging from 15,000 to 25,000
11. 0:29>> uh dollars because I mean they get
12. 0:31result within five days you know we have
13. 0:33a great offer
14. 0:34Uh, we're doing everything we do. We The
15. 0:36best thing is they can tell very clearly
16. 0:38whether whether it works or not.
17. 0:42>> Yeah, exactly.
18. 0:43>> Do you do you do before and after
19. 0:44pictures?
20. 0:45>> We we want to get more qualified. Say
21. 0:47that again.
22. 0:47>> I said, do you do before and after
23. 0:49pictures?
24. 0:51>> I'm joking. Uh, it's hard to do before
25. 0:53and after pictures for sexual function.
26. 0:56>> I'm [laughter] kidding. Okay.
27. 0:57>> Well, we have testimonials.
28. 1:00>> Man, look at that thing. just just
29. 1:03triumphant. Um, okay. Got it. So, you
30. 1:07need to get more leads. YouTube's the
31. 1:09primary channel. Um, and people who are
32. 1:12coming in who are like, do people fly to
33. 1:14you?
34. 1:16>> Yes, we have people coming in actually
35. 1:18international. We're having somebody
36. 1:20from Hong Kong, somebody from the UK,
37. 1:22but
38. 1:22>> what percentage are local versus
39. 1:25international?
40. 1:27Oh. Um I mean US it's probably like 90%.
41. 1:31>> Oh no. Like if you're saying US I'm
42. 1:33going to say most people that are
43. 1:35traveling to you. Like if I mean most
44. 1:36people are traveling to you.
45. 1:40>> Yeah. I would say probably that would be
46. 1:4270%. Yeah.
47. 1:44>> Done. Good enough for me. Okay. Got it.
48. 1:46So um so how many how many pieces of
49. 1:49YouTube content are you putting out per
50. 1:50week?
51. 1:53I only do two long form uh videos.
52. 1:57>> Yeah.
53. 1:57>> And uh so and then my team cut off the
54. 2:00long form video into shorts.
55. 2:03>> Okay.
56. 2:03>> Uh which we post daily.
57. 2:05>> Yeah,
58. 2:05>> that's it.
59. 2:06>> Got it. Um do you have do you have the
60. 2:10five CTAs that I mentioned earlier of
61. 2:12like those five places that you can do
62. 2:14call to action because that's like an
63. 2:15immediate thing you can do that can just
64. 2:16generate more leads. So onethird of the
65. 2:18way through videos
66. 2:19>> within doing that.
67. 2:20>> Okay.
68. 2:22Yeah, we've been doing that.
69. 2:23>> Okay, got it. So, but you're doing all
70. 2:25five?
71. 2:28>> Uh, yeah. As of yesterday, we're
72. 2:31[laughter] doing four, but now we're
73. 2:32doing five.
74. 2:33>> Okay, got it. There we go. Hey, I'll
75. 2:34take it. I'll take it. A little 20%
76. 2:36improvement or 25%. Okay. So, I mean,
77. 2:39you you kind of have you're you're in a
78. 2:42you basically have two paths, right? So
79. 2:44path one is how can we like I don't
80. 2:47think you necessarily need to make more
81. 2:48content like you could but I would
82. 2:50rather you sp like how much time do you
83. 2:52spend prepping the packaging and the
84. 2:54thumbnails and the headlines for the
85. 2:56content that you make?
86. 2:59>> Oh um I don't do that. my video editor
87. 3:02does that and I think he probably spent
88. 3:05maybe uh like eight to maybe eight to 16
89. 3:10hours because he does he he's he does uh
90. 3:13do two a week. So I would just say maybe
91. 3:15two days.
92. 3:16>> Well on the prep or on the post?
93. 3:20>> Um prep and post. So I produce like four
94. 3:25uh at a time and he does he just uh
95. 3:28publish it like you know.
96. 3:29>> Yeah. So, every other week you do four
97. 3:31videos.
98. 3:34>> Yeah.
99. 3:34>> Got it. Okay. So, I I'll I'll tell you
100. 3:37this. Like, you're you're a more
101. 3:38experienced YouTuber.
102. 3:40It's it's it's likely that the biggest
103. 3:44improvements that you're going to get
104. 3:45are on on better rather than more for
105. 3:48where you're currently at. And it's
106. 3:50going to come down to like I mean some
107. 3:52of the tools I I said yesterday like one
108. 3:54of 10.com is a good tool for looking at
109. 3:55packaging. Um and saying like how can we
110. 3:58look at other outlier similar outlier
111. 4:00packaging for videos that are either in
112. 4:01the space or adjacent to it. Um and then
113. 4:05how can we match our thumbnail headline
114. 4:06and introduction? Do you do you guys
115. 4:08script out your introductions?
116. 4:13>> Yeah,
117. 4:14>> you are scripting your introductions.
118. 4:15>> Yeah.
119. 4:17>> Yes.
120. 4:18>> Uh yeah. I I actually use like AI to
121. 4:21help me with the hooks and the intro,
122. 4:23but most of it is really uh my content
123. 4:26that I put out and
124. 4:28>> um the the one of the thing about our
125. 4:30channel is that it's grown because I was
126. 4:33talking generalized like ED and I I give
127. 4:36everything away. So now I really I I the
128. 4:38last three videos I've been making more
129. 4:40for entrepreneurs and executive because
130. 4:42I wanted to target more of uh high high
131. 4:45ticket uh client and our views like
132. 4:48absolutely plummeted down to like
133. 4:50hundreds instead of thousands.
134. 4:53>> Um so that that was one of the things I
135. 4:55wanted to ask you. Is that something
136. 4:57that we need we
137. 4:58>> we should be worried about since we're
138. 5:00kind of target the message more for you
139. 5:03know high high ticket uh clientele. So,
140. 5:06I'll tell you how I would make an
141. 5:07adjustment or a test like this. So, I
142. 5:09never want to threaten my core business.
143. 5:11And so, if I have two videos of a
144. 5:13certain style and packaging that are
145. 5:14working, I don't want to break that
146. 5:16because like all of a sudden your could
147. 5:17revenue could cut in half and that would
148. 5:18be not fun, right? So, I would prefer
149. 5:21you keep your two videos a week that are
150. 5:23your, you know, kind of standard, wider,
151. 5:25etc. thing and then do an additional
152. 5:29video that's going to be the new thing
153. 5:31because in that way you can guarantee
154. 5:32that you're going to make more and that
155. 5:34way you can test it and not feel like
156. 5:35you're you know risking your you know
157. 5:37risking the whole business to make this
158. 5:39test
159. 5:39>> because like that's it's the primary way
160. 5:41of getting you know leads for you and so
161. 5:43I would really not want to risk the
162. 5:44entirety of my my business for a test.
163. 5:47That's a big test.
164. 5:51>> Right. I love that. I can definitely do
165. 5:54that because I was thinking about doing
166. 5:56more, but you said do better.
167. 6:00>> I do think that you can do better, but I
168. 6:01think that if you're going to run this
169. 6:02test on trying to attract higher level
170. 6:03customers, I think that I would just add
171. 6:05that in addition to the the the two
172. 6:08videos you're doing. So, then that'll
173. 6:09bump you to three and you're going to
174. 6:10probably get benefits from both more
175. 6:12volume. And I still think and maybe your
176. 6:14video editor can watch that the replay
177. 6:15of this, but like I would strongly
178. 6:17recommend scripting out both verbally
179. 6:20and this is the part that people miss
180. 6:22visually because you you have a very
181. 6:24physical profession. Obviously like you
182. 6:25can't show certain things on your
183. 6:26YouTube channel, but like you in you
184. 6:29know a smok or not smok the white lab
185. 6:31coat, right? You got the the you got the
186. 6:33coat and you've got some tools and some
187. 6:35machines and you've got some of those
188. 6:36props that look like body parts behind
189. 6:38you. I think all of those things kind of
190. 6:40set the frame. Um, and proof, promise,
191. 6:43plan. I don't know if you are using that
192. 6:44as the setup for the introduction, but
193. 6:45proof, promise, plan. Um, and if you
194. 6:47want, you can introduce pain in there as
195. 6:49well. Um, as kind of our four-step way
196. 6:51that we introduce all videos. And so,
197. 6:53I'd make sure that I have a sentence for
198. 6:54each of those P's. And if you have a
199. 6:57picture, uh, which kind of gives you a
200. 7:00visual road map of what they're going to
201. 7:02get, um, I think that that will also
202. 7:04likely further aid in retention. So,
203. 7:07those are kind of like the quote better
204. 7:08things. And you can do that for all
205. 7:09three of the videos you're going to
206. 7:10make. But number one is you're going to
207. 7:11go from two to three. The third one's
208. 7:13going to be experimental. You're going
209. 7:14to tighten up and script the
210. 7:16introductions. Uh, and the packaging
211. 7:19should be picked from outliers rather
212. 7:20than just like something you find
213. 7:21interesting. Like we already know that
214. 7:22this packaging, this the way that this
215. 7:24image and the headline work are likely
216. 7:26going to to convert.
217. 7:30>> Yeah, I love that. That's uh that's
218. 7:32really good. I uh what what do you think
219. 7:34about advertising on like private jets
220. 7:37and so forth? I would advise to do that
221. 7:40uh to attract the clientele that we
222. 7:42want.
223. 7:43>> I mean you can try it. Um again I would
224. 7:46just put that in my experimental bucket.
225. 7:49>> Okay.
226. 7:50>> Yeah. I mean if you fly private as is
227. 7:51then yeah just on your next p you know
228. 7:53on your next flight just record.
229. 7:57>> Okay. Yeah. No I I I love that. So make
230. 8:00more content but make better content and
231. 8:02and add the third one.
232. 8:03>> We have a funnel. Can I ask you one more
233. 8:05question about the funnel? Now the
234. 8:06funnel that we had, I was listening to
235. 8:08you at talking to another uh lady and
236. 8:11you our funnel is actually an
237. 8:13application funnel through a book a call
238. 8:16with our sales team.
239. 8:17>> But if we are looking at more uh
240. 8:20attracting more uh premium buyers,
241. 8:23should we still continue doing that
242. 8:24funnel or should we open up more on the
243. 8:27higher part of the funnel?
244. 8:29>> I think you should drive more into like
245. 8:31just put more in. This is why we're
246. 8:33going to do Like I don't think you
247. 8:34should like you're converting 65% of
248. 8:35your leads. Your conversion process is
249. 8:37not the constraint of this. So maybe
250. 8:38there's things you can improve, but I
251. 8:40that's not where my focus would go. My
252. 8:41focus would 100% be on making more and
253. 8:43better content on YouTube. I do think
254. 8:45that like I would say like do this
255. 8:46experiment, improve the p the packaging,
256. 8:48the hooks um upfront. The the next the
257. 8:53next thing would be running ads. But I
258. 8:56just feel like the nature of this
259. 8:57business is so like trust driven that I
260. 9:00think organic I mean I think you I mean
261. 9:01you've already gotten the success you
262. 9:02have because I think you you started
263. 9:03with the right strategy. I really just
264. 9:05want to see like how do you get to a
265. 9:06million views or sorry a million a
266. 9:08million subscribers on your channel?
267. 9:10Like that would be like my mission. How
268. 9:11do we get how many views a month you
269. 9:13getting?
270. 9:17>> Yeah. How many views? Um well it
271. 9:20depends. If we put out pretty good one,
272. 9:22it's probably about 10,000 uh outfits
273. 9:25are usual. Yeah.
274. 9:26>> Uh depending on the video, but the last
275. 9:28three on I talk about executive and the
276. 9:31intersection with sexual health, we got
277. 9:33like hundreds.
278. 9:35>> Yeah. Yeah. I I I I think that you have
279. 9:37a ton of room.
280. 9:39>> Uh if you're getting 10,000 per video, I
281. 9:40think you have a ton of room for
282. 9:42improvement. Like especially based on
283. 9:43the nature of what you have like like
284. 9:44you like you could for sure be at
285. 9:47100,000 250,000 per video for sure. No
286. 9:50question.
287. 9:54>> Well, thank you. Yeah, we have about 10
288. 9:55videos that are almost a million. Yeah.
289. 9:58>> Right now. So, um Yeah. So, we may lean
290. 10:01in more on those topics.
291. 10:02>> Okay. Rock and roll. Love it. Yeah. Just
292. 10:04repeat your repeat your winners.
293. 10:08>> All right. Thank you.
294. 10:09>> Thank you.
295. 10:10>> All right. Talk soon.
296. 10:11>> Appreciate it. Yep.