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How to Actually Start Shopify Dropshipping in 2026 — Transcript

by Ac Hampton · 6,960 words · 980 segments · language en · Watch on YouTube

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0:00You've probably watched enough
0:01drop-shipping videos to know exactly
0:03what you're supposed to do. Find a
0:05product, build a store, run ads. But
0:08somehow, you're still stuck with an
0:10empty Shopify account and nothing
0:12actually launched. One creator tells you
0:14to start with products, another says
0:16start with branding, someone else says
0:18don't touch [music] a store until you
0:20found a winner. So, instead of making
0:22progress, you just ended up bouncing
0:24between strategies and starting over
0:26every few days. My name is AC Hampton
0:28and over the last 8 years, I built
0:30multiple seven-figure drop-shipping
0:31stores [music] that have generated me
0:33over $10 million with my students
0:35crossing over $50 million combined and
0:37counting. And I'm going to tell you if
0:38there's one thing all these years have
0:40taught me, is that the reason most
0:42people never get off the ground isn't
0:43the product, the niche, or the store.
0:46It's that they're so buried in
0:47conflicting information that they end up
0:49freezing before they start. And the very
0:51few who do push through, they start in
0:53the wrong order, build everything
0:55backwards, and burn out before they ever
0:57see a sale. That's why 80 to 90% stores
1:00don't make it past their first few
1:02months. Not because the model is broken,
1:04but because they started wrong. But
1:06listen, all of that stops right here,
1:07right now. This is going to be me
1:09handing you the exact path that is
1:11proven from start to finish. The same
1:13order I'd follow if I had to build a
1:14brand new store from zero right now. And
1:16this is probably the most value-packed
1:18video I'm going to drop the entire year.
1:20So, do yourself a favor, take notes,
1:23don't be afraid to pause or rewind
1:25whenever you need to lock something in,
1:26and go at your own pace because there's
1:28no rushing this. And I promise you, if
1:30you follow me all the way through, by
1:32the end you won't just have a store
1:33sitting there, you'll have your first ad
1:35campaign launched and live. And that
1:37alone puts you ahead of nearly every
1:39single beginner who talks about starting
1:41but never actually does. So, let's go
1:43ahead and get into it. Now, before we
1:45touch a single tool, let me explain what
1:47drop-shipping actually is. [music] And
1:48I'm going to say it like I'm explaining
1:50it to a 10-year-old because people love
1:52overcomplicating this to sound [music]
1:53smart. So, here it is. You put a product
1:55for sale on your website, somebody buys
1:57it, and only then do you go order that
2:00product from a supplier, which then the
2:02supplier ships it straight to your
2:03customer's door. And that's it. You
2:05never have to buy the product up front,
2:06you never have to store boxes [music] in
2:08your garage, and you never have to touch
2:09the inventory. You're just a middleman
2:11with a storefront where the money comes
2:13in before money goes out. So, here's the
2:15order that we're going to be following
2:16today, and this is going to be from
2:18start [music] to finish. The first thing
2:20that we're going to do is get a basic
2:22but professional Shopify store built out
2:24in less than 5 [music] minutes. From
2:25there, we will find and validate a
2:27winning product that is already proven
2:29to be selling. Next, we will lock in how
2:31you source and ship it, and then after
2:33securing the fulfillment, we will then
2:35come back and turn [music] that store
2:36into a real brand, and then lastly, we
2:38will create some ads that will actually
2:40bring in sales and launch our first
2:41campaign. And we'll be following this in
2:43that order. And I want to be straight up
2:44with you. Step one is going to feel a
2:46little bit backwards, and that's cuz
2:48we're going to get a full store online
2:50before we even pick the product to sell.
2:52But stick with me, because there is a
2:54real reason it has to happen in exactly
2:56that order. So, here's where we start,
2:58and the link is in the description for
2:59the free AI store builder that we're
3:01about to walk through. And there's a
3:02specific reason that I'm sending you
3:04there first, and let me go ahead and
3:05break down and explain why. And it's
3:07because when you sign up through that
3:08link, it's going to set up your Shopify
3:10store at the same time. So, instead of
3:12you doing two separate confusing steps,
3:15which is creating a Shopify [music]
3:16account and then figuring out how to
3:17build a store, you will just knock both
3:19out in one move. So, let me go ahead and
3:21show you exactly how to set it up. So,
3:22first things first, I'm going to go down
3:24to the description, and I'm going to go
3:25ahead and click the AI store builder
3:26link. Once I go ahead and click on that
3:27link, it's going to bring me to this
3:28landing page right here. From here, just
3:30go ahead and click on build my free
3:31store, [music] and now we're going to go
3:33ahead and set up our account with our
3:34name, our email, and our password. Now,
3:36after giving it that information, you
3:38can see that this next screen is going
3:39to say, "We want you to go ahead and
3:40pick a niche." And if you already know
3:42what your focus is, you can go ahead and
3:43select that option right here. But if
3:44you're completely undecided or brand
3:46new, do not stress. Just go ahead and
3:48select I'm not sure, [music] and then
3:50and done. Now that that's selected, the
3:51next screen is going to have us choose
3:53these homepage banners. And here we just
3:55want to keep it clean and simple. We
3:57don't want to overthink this. And I'm
3:58going to go ahead and choose these two
3:59options right here for now because we
4:01can actually come in and completely
4:03switch these out later once we go ahead
4:04and find our final product. So this is
4:06[music] kind of like a placeholder. Now
4:08that those are selected, let's go ahead
4:09and hit done. And now the AI store
4:10builder is going to go ahead and do its
4:12thing. Okay, perfect. Now that the
4:13builder has laid the foundation, we need
4:15to activate our Shopify on the backend.
4:17This is what's going to connect your
4:18Shopify account to this store builder.
4:20So to do that, let's go ahead and click
4:21activate Shopify. And now you see it's
4:23going to take us to this special page.
4:25And this is a deal that you cannot find
4:26anywhere else. It's going to give you a
4:27free trial and then now for your next 3
4:30months it's going to allow you to only
4:31pay $1 a month. So to activate that
4:34special deal, all you have to do is just
4:35log into your account, pick the basic
4:36plan, enter your billing details, and
4:39then hit subscribe. [music] So now once
4:40that's active, we now have our Shopify
4:42account and now we need to connect it to
4:43the store builder. So let's go ahead and
4:45go back to the builder and click done.
4:47So now from here all we have to do is
4:49just install the AI store builder app
4:50right onto the Shopify [music] backend.
4:52So just go ahead and click on install,
4:53verify your payment plan, and then click
4:55customize my store. Where you can see
4:57now in like literally less than 60
4:58seconds, the AI builds us out a
5:00beautiful, fully functional storefront
5:03complete with banners, sleek product
5:05layouts, and [music] clean typography. I
5:07mean it even has a smooth navigation
5:09menu. Where now you guys can see our
5:11store is officially live. And just like
5:13that, the hardest looking part is
5:16already behind you. You've got a real
5:17store now. The foundation is done. And
5:20your Shopify is set up. All from that
5:22one link in that simple setup. And look,
5:24I know some of you right now are itching
5:26to jump back and make that store look
5:28perfect right now. I know it, but don't.
5:30Just leave the design for later. And
5:32here's [music] why. You can always come
5:34back and build that store out once
5:35you're fully confident in your product.
5:37Because then you'll know exactly which
5:39product is working for you and exactly
5:41what angle is working. But that's only
5:43after you get done testing. I mean you
5:45cannot design the perfect store [music]
5:47before you've tested because then you
5:48don't even know yet what you're
5:50designing for. And don't worry, we cover
5:52the right way to build out your store
5:54[music] and test by the end of this
5:55video. But for now, let's go ahead and
5:57move forward because I want to show you
5:59how to actually find a winning product.
6:01In 2026, product research is no more
6:03scrolling [music] AliExpress and hoping
6:05that you spot something that looks
6:07viral. That is gambling. Real product
6:09research means using data so you know a
6:11product is already selling before
6:13[music] you spend a single dollar on
6:15ads. Because here's what happens when
6:16you skip that. You go out there, you
6:18pick something on a hunch, it flops, and
6:20then you blame the ads, the store,
6:21Shopify, the economy, when the truth is
6:24the product never had demand in the
6:26first place. So, instead of guessing, we
6:28use the product research tool that I
6:29recommend to all my students and still
6:31even use myself to this day, which is
6:33AutoDS. It scans [music] live data
6:35across thousands of stores, it looks at
6:37engagement, pricing, and ad performance.
6:39It even shows you which products are
6:41taking off before they get saturated.
6:43Let me go ahead and show you how to find
6:44one. So, once you clicked on the link
6:46below this video to get your AutoDS
6:47account set up, it's going to go ahead
6:49and get you connected to your store, and
6:51then right here you're going to land on
6:52the marketplace dashboard. So, the first
6:54thing you want to do is check your
6:56settings at the top to make sure that
6:57you're targeting the right currency and
6:59the right shipping areas like the
7:01[music] United States. Now, instead of
7:03blindly guessing what might sell, we can
7:05actually use this section right here
7:07called the TikTok analytics tab. [music]
7:08As this section is going to be actively
7:10pulling crazy numbers of what's going
7:12viral right now. So, now that we clicked
7:14on this section, we can actually filter
7:15the data by niches like beauty and
7:17personal care and a bunch of other
7:19niches. We can also check the top
7:20selling products over the last 7 to 30
7:22days. And this is actually how I just
7:24spotted this product right here, which
7:25is the Skin [music] Tific Peptide
7:27Nourishing Lip Serum Set. And I'm seeing
7:29right now, I mean, this thing is going
7:30insane. I mean, it has a crazy amount of
7:32volume, it's a hot trend, and I mean, it
7:34has incredible proof of concept. And
7:36look, if we actually come in here and
7:37look at the product insights inside
7:38AutoDS, right now it is pulling in over
7:4168,000
7:42total [music] units sold. It's
7:44generating massive GMV and the numbers
7:47are completely verified. We buy it at a
7:49low cost and then it leaves us a ton of
7:51[music] room for profit margins. And
7:53that's the information that we need to
7:54fully validate this product, so I'm cool
7:55with moving forward with this. From
7:57here, all we have to do is just click
7:58import draft. This is going to load it
8:00straight into our product drafts [music]
8:01page right here, where we can now see
8:03all of our variants, our images, and
8:05even our [music] item specifications.
8:07And then once we like everything we see
8:08in here, we can go ahead and import this
8:10to our store. And because you already
8:11connected AutoDS to the store that
8:13[music] we just built out earlier, now
8:14AutoDS is going to instantly sync the
8:16entire thing and move this product into
8:18our Shopify products list. And look,
8:21because you made it this far, I don't
8:23want you to be starting from a blank
8:24page. And as a beginner, especially with
8:26a limited budget, I know how hard it is
8:28to find a winning product. So, my team
8:30and I already did the hard work for you.
8:32Right below this video, you're going to
8:34find my top 10 winning products list of
8:36all winning products that are working
8:37right now. And these products were
8:39already vetted and validated, so you've
8:41got proven options to start testing from
8:43day one. And I mean, these are like the
8:45same type of products that just took my
8:46student Jacob, [music] a 14-year-old
8:48kid, from zero to $60,000 in his first 3
8:52months. So, trust me when [music] I say
8:53it's definitely worth checking out.
8:55Okay, so at this point, after looking
8:56through all the data on AutoDS, we know
8:59that we have found a winning product.
9:00And we have a product that shows that
9:02there's common interest and people are
9:04actually [music] buying it right now.
9:05But I need you to understand something
9:07and here's the trap that nobody warns
9:09you about. Finding a winning [music]
9:10product and actually being able to
9:12deliver it are two completely different
9:14things. And the second one, that's
9:16[music] where stores quietly die. And
9:18that's sourcing and fulfillment. Meaning
9:20where the product [music] actually is
9:21coming from and how it gets your
9:23customer's door once they order. And
9:25it's the part that most beginners
9:26completely overlook. They make the sale,
9:29then they realize that their supplier is
9:30slow, unreliable, and shipping takes
9:33over a month. And suddenly, they're
9:35They're
9:35in refund requests. That's why this is
9:37so important because even if you have
9:39the greatest product in the world, if
9:41you have bad fulfillment, you will still
9:42end up with a dead [music] store. That's
9:44why the tool that I use for this is Team
9:46Drop. They are a reliable supplier and
9:48honestly, my top choice for drop
9:51shipping. And it's because they use AI
9:52to connect you with better suppliers,
9:54lock in factory pricing, and gets you
9:56fast delivery times without you having
9:58to [music] scramble. Now, real quick
9:59disclaimer, heads up before we actually
10:01dive into this, is that this isn't the
10:03exact product that I showed you a few
10:04minutes ago. I actually did a little bit
10:06more research and some digging and I saw
10:07that this is one that a bunch of
10:09competitors are actually running right
10:11now. And when everybody's quietly
10:12rolling with the same product, that's
10:14usually for a reason. [music] And
10:16margins on this really aren't that bad
10:17either. So, I think this is going to be
10:18the one that I'm going to go ahead and
10:19go with, but let me go ahead and walk
10:21you through it. Now, before we finalize
10:22our lip serum, we want to clear out any
10:24random stock or sample items that the AI
10:26builder might have loaded up. So, to do
10:28that, let's head over here to the
10:29Shopify products [music] tab, select any
10:31old placeholder items, hit the three
10:33dots, and then click delete [music]
10:35products so that you have a clean slate.
10:36Now, what we want to do is jump back
10:38over here to Team Drop portal and click
10:40store management on the left menu, and
10:42then select authorize store. So, let's
10:44go ahead and hit this little blue button
10:45right here that says add store, choose
10:47Shopify, and then click authorize.
10:49[music]
10:49And what this is doing is it's instantly
10:52linking your specific storefront to Team
10:54Drop's massive premium supplier network.
10:57So, now that we have these connected,
10:58let's go ahead and click on find a
10:59product to now look up our winner. And
11:01here you can search directly or just
11:03select from their curated catalog. But,
11:05here's our product right here, the
11:06hydrating lip gloss with mirror shine.
11:08And the base cost with this product is
11:10incredibly low. I mean, we're talking
11:11like what? A dollar and 64 cents, giving
11:13us [music] a huge profit potential here.
11:16So, once we go ahead and click into the
11:17item, we want to make sure that we
11:18choose our synchronized [music] store
11:20from the drop down, select our category
11:22tags like makeup and health and
11:24wellness. And you can even come in here
11:25and refine the product title to keep it
11:27clean, like hydrating lip gloss with
11:30glossy finish. [music] Lastly, we want
11:32to go ahead and click over to the
11:33variants pricing tab. And now Team Drop
11:34is going to show you the exact product
11:36[music] cost and shipping fee directly
11:38to the United States. So, now we want to
11:40go ahead and simply enter our desired
11:42retail price. [music] Now, if you don't
11:43know what you should be selling this
11:44product for, what you should just do to
11:46make it easy is take a median of what
11:49the market is currently selling it at.
11:50Now, I just went to Google, I typed the
11:52product in, I saw multiple people
11:53selling it at like 27, 29, 32, 33. So,
11:58what I think I'm going to go and price
11:59this at is right around like $29.70,
12:02[music] which is going to help us lock
12:03in a massive profit margin on this
12:05product. So, now that we have that
12:07entered, let's go ahead and click apply
12:08to all and then hit confirm. [music]
12:10Now, just go ahead and click list now at
12:11the bottom, and what's going to happen
12:13is Team Drop is now going to
12:15automatically push this live item, the
12:17descriptions, and high-quality images
12:19straight into your active store [music]
12:21page. And just like that, the one thing
12:24that quietly kills more stores than
12:25anything, which is bad fulfillment, is
12:28the one piece that you no longer have to
12:30worry about. [music] Which means we
12:32finally earned the fun part. Now, you
12:34remember that bare-bones store that we
12:35threw up in 5 minutes and then just like
12:37walked away from? Well, now we're going
12:39to revisit that and you're going to see
12:41why I made you wait. Because this is the
12:43moment [music] that it stops being a
12:44template and starts really becoming
12:46yours. And it hits completely different
12:48now, because now we're not going to be
12:49sitting here designing for a guess
12:50anymore. We're going to be building the
12:52store around the [music] exact product
12:53that the data already proved. Where
12:55every single choice that we make from
12:56here has a real reason behind it.
12:58Because here's the thing that you have
13:00to understand is that if your store
13:01looks like a generic drop shipping site,
13:03customers are going to bounce before
13:05they even read a single word. And when a
13:06visitor does come to your website, trust
13:08gets decided in the first 2 seconds.
13:09[music]
13:10So, what we're going to do right here
13:11right now is give this store a real
13:14identity. So, first thing that we're
13:16going to do is the logo and the favicon,
13:17[music] swapping out the default
13:18placeholder for something that actually
13:21matches our product and our vibe. And
13:22the main focus here is that you want
13:24someone to land on your store and
13:25immediately [music] feel like this is a
13:27real brand, not a side project that
13:29somebody threw together overnight. Then,
13:32the colors. Now, here what we're going
13:33to do is we're going to go through the
13:34theme and make sure everything is
13:36consistent. The buttons,
13:37>> [music]
13:37>> the headers, the accents, all tied to
13:39one cohesive palette that fits the
13:41product that we're selling. Nothing
13:43random, nothing that clashes. [music]
13:45And now we move on to the fonts next.
13:47Small thing, but it matters. And here
13:49the main focus is to keep it clean,
13:50readable, and on brand. [music] Now, the
13:52product images. And this is where most
13:54people are lazy and it definitely
13:56[music] shows. What we're going to do is
13:58we're going to be selecting the best
13:59angles, removing anything that looks
14:01cheap, and making sure that the first
14:02image a customer [music] sees is the one
14:04that makes them stop scrolling. And then
14:06to the product page itself. This is the
14:08big one. Now, one thing you need to
14:09understand is that your product page is
14:11your salesperson. It never sleeps, it
14:13never has a bad day, and it's either
14:15convincing people or it's not. So, we're
14:17going all in. A headline that speaks to
14:19the problem that this product solves,
14:21bullet points that answer the questions
14:23before the customers even think to ask
14:24them, a description that builds trust,
14:26and a call to action that's impossible
14:28[music] to miss. A good product page can
14:30take an average product and make it feel
14:32premium. A bad product page, though, can
14:34kill a great product. So, we definitely
14:36do not want to rush this [music] part.
14:38And just like that, it doesn't look like
14:40a drop shipping store anymore. It looks
14:42like a real brand. And I mean, take a
14:44second and really look at what you've
14:45got now. A live store, a validated
14:47product, and fulfillment handled. Most
14:49people who start this never make it past
14:51step one, and you're already here. And
14:53the word brand [music] is exactly why we
14:56need to pump the brakes for about 60
14:57seconds before we send a single customer
15:00to it. Because when I first started
15:01actually making money with this, [music]
15:02I had the store, I had sales coming in,
15:04but on paper, my business didn't even
15:06exist. [music] No LLC, no structure,
15:09nothing. And that's a mistake that a lot
15:11of people make early on. So, what I want
15:13to do is I want to put you on to
15:14something that I genuinely wish that I
15:15had when I first [music] started out,
15:17and it's called Tailor Brands. And this
15:19is super simple. You literally just go
15:20into the platform, type in your business
15:22name, answer a few questions about where
15:24you're operating and what stage [music]
15:25you're at, and then it builds you a
15:26personalized dashboard based off your
15:28answers, showing you exactly what you
15:30still need set up, like either your LLC
15:32or your licenses, all of it. And it's
15:34not just the LLC. You also get a
15:36business plan, coaching, legal
15:38documents, invoices, bookkeeping,
15:40everything in one place, so you're not
15:42piecing it together from 10 different
15:43sources.
15:44>> [music]
15:44>> So, really, just think about it. If
15:46you're going to put in the work to build
15:47something real, you might as well
15:48protect it the right way from the start.
15:50And I'll go ahead and leave a link down
15:51in the description if you want to go
15:53ahead and set yours up right, too. So,
15:54now we have our store built, we have our
15:56business as official as possible, and
15:58the product is locked in, which leaves
16:00exactly one thing standing between
16:01[music] you and your first sale. And
16:03that's that right now, nobody's ever
16:05seen your product or your [music] store
16:07before. They don't even know that you
16:08exist. And getting people to see you,
16:10see your visibility, know that you
16:12exist, all comes down to one thing, and
16:14that's your creative. Now, if you don't
16:15know what a creative is, it's just the
16:17visual ad or the post that you put out
16:19that drives traffic to your website. And
16:21it's honestly the difference between a
16:22[music] product that just sits there and
16:24one that will legitimately sell. And
16:26this is where the foundation starts to
16:28break for beginners, is that they go in,
16:29they make one ad, they run it for 3
16:31days, it doesn't pop off, and then they
16:33sit there and decide that drop shipping
16:35doesn't work. No, that's just not how
16:37this works. [music] You can't come in
16:39here and think you can win off of one
16:40ad. You win by testing a bunch at the
16:42same time and letting the data tell you
16:44which ones are actually working, which
16:46means that you will never, and I'm going
16:47to tell you straight up, never succeed
16:48[music] off of only one creative or ad.
16:50You're going to have to have multiple.
16:52And even be able to do this, you still
16:53need to create them fast, at volume, and
16:55without spending all your hard-earned
16:58money that you don't have on a whole
17:00production team. And look, there's a
17:01brand new tool called EComBoss
17:03specifically built to solve this exact
17:06problem. [music] Where all you have to
17:07do is just go into the platform, drop in
17:09your product link or your competitor's
17:10link, and then it generates
17:11premium-looking product images and AI
17:13video content. The kind [music] kind
17:15that used to take a full creative team
17:17hundreds of dollars to pull off. Let me
17:19show you exactly how to use it. So, the
17:20first step obviously is always going to
17:22be to sign up. And you can sign up with
17:23the link in the description to get 25%
17:24[music]
17:25off your first month. Once you do sign
17:26up and you have an account, you will
17:28then head over here to the project
17:29studio. And this is where we're going to
17:31go in and create our product assets.
17:32[music] And no, we're not going to be
17:33going for basic here. We're going to be
17:35going for premium. So, to get started
17:37with this, all you have to do is hit
17:38add, and then I'll go ahead and upload
17:39your product image. And since we're
17:41working with a beauty product, we want
17:42visuals that feel high-end right out So,
17:45all you have to do is just go in and
17:46click into the custom prompt and type
17:48something like silk fabric. And watch
17:50how instantly that changes the feel of
17:52the whole image. [music] That's the kind
17:54of aesthetic that stops somebody
17:55mid-scroll. From there, you can actually
17:57add in a water splash effect and match a
17:59color to your product where it's going
18:00to create this dynamic editor style shot
18:03that looks like a brand paid thousands
18:05for it. And all of these images that
18:06you're going to be able to create can be
18:07ran as ads and be added to your store to
18:09enhance it even more. But, it doesn't
18:11just stop there. Let's go ahead and
18:12click on the angle factory, and we're
18:14going to go and select Y Studio. And
18:16this is also going to be great to expand
18:17the amount of creative images that you
18:18have because this is going to give you
18:20multiple perspectives of the product
18:22automatically. [music] So, like
18:23different angles, different
18:24compositions. So, by the time that a
18:26customer does land on your product page,
18:27they've seen it from every direction,
18:29and they already trust what they're
18:31buying. But, that's only the first
18:33[music] part. The second part is where
18:35everything goes absolutely crazy from
18:38here. Now, we all know that we trust
18:39other people speaking about the
18:40products, right? If I'm going to be
18:42buying a product online, I want to see
18:43an ad of somebody using it that looks
18:45like me, that talks like me, that
18:47probably mimics a lot of my own life.
18:49And Econ Boss can be able to do all of
18:50that just from the product photos that
18:52you just created. [music] And that is
18:54through the AI video factory. So, this
18:56is going to be where we create UGC style
18:58video reviews without hiring a single
19:00creator. Where on average, you're going
19:02to be saving about $100 to $200 per
19:04video just by having this. So, all we
19:05have to do is first head over here to
19:07this website called Pexels. And this is
19:09a free website that gives you a bunch of
19:10different pictures and things that you
19:12can use. And what we're going to do is
19:13grab a clean face shot of a beauty model
19:15and upload it into the avatar slot. Now,
19:17You Can Boss also has a bunch of
19:19avatars, so you can also just use the
19:20ones that are already pre-uploaded in
19:22here. But, what this is doing is it's
19:23generating a real-looking person
19:25delivering your ad, not [music] a
19:26cartoon and not obviously AI. Something
19:29that feels authentic to actually
19:31perform. So, now that you've chosen your
19:32avatar, the next thing we need to do is
19:34type our script [music] into the audio
19:36text box. We want to go ahead and select
19:37happy English American for the tone and
19:39then go ahead and hit generate. And
19:40[music] now what it's going to do is
19:41it's going to render out a full video
19:43review with our product and our
19:44messaging that is going to be ready to
19:46test. [music] Now, one thing real quick
19:47is if you do run into a security policy
19:50error on this image, just go ahead and
19:51swap it out and regenerate. It will be
19:53an easy fix. But, here's the real move
19:55here. And that's that you don't want to
19:56only just make one version. Come in and
19:59use multiple different avatars,
20:00different demographics, different
20:02scripts, [music] because you don't know
20:03yet which audience is going to respond
20:05and you want to let the testing and the
20:07data tell you. But, once it's done
20:08processing, all you have to do is just
20:09hit download and now you've got
20:11everything. A polished product
20:12photography and a video ad [music] that
20:14is now ready to go. And that's the whole
20:16point of all of this. Even majority of
20:18things I'm teaching you today is putting
20:19you in a position where you're not
20:21guessing anymore. You've got real
20:22[music] assets built around a real
20:24product, going in front of real people.
20:26And now the data starts working [music]
20:28for you and not against you. So, now at
20:30this point, after getting a couple of
20:31ads created, you now should have
20:33scroll-stopping [music] creatives
20:34sitting right in your downloads. But,
20:36here's the thing. The creative that just
20:38sits there in your downloads is not
20:39going to make you a single dollar. It's
20:41got to get in front of the right people.
20:43And in the final step of what I'm about
20:44to teach you, there's one targeting
20:46setting that almost every beginner
20:47switches on, swearing that it makes them
20:49more precise, that's actually quietly
20:52killing the results. And I want you to
20:53keep that in the back of your mind,
20:55because I'm about to show you the exact
20:56moment it bites. And this is where it
20:58all comes together, because everything
21:00that we just built up to this point, the
21:01store, [music] the product, the
21:03fulfillment, the creative, none of it
21:05will make you a single dollar if nobody
21:07ever sees it. Traffic is the whole game
21:09here. And in 2026, that traffic comes
21:12from Meta Ads. Now, I know some of you
21:14guys hear Meta Ads and you immediately
21:16tense up.
21:16>> [music]
21:16>> You think it's complicated, expensive,
21:18easy to mess up. And yeah, that is true
21:21if you go in blind. But I'm not about to
21:23sit here and send you in blind. I'mma
21:24break it all down step-by-step as easy
21:26as possible. And heads up, this next
21:28part has the most moving pieces of the
21:30whole video. So, if you're building
21:31along, keep the tab open and pause me
21:34whenever you need. Cuz I'm not going
21:35anywhere. So, let's go ahead and jump
21:36into this. I'mma walk you through
21:37exactly how I set up a campaign [music]
21:38from scratch. Okay, so before we even
21:40think about launching, the first thing
21:42we need to do is just head into our ads
21:43manager and set up our columns. Because
21:46what you're going to see is that the
21:46default view that Meta gives you tells
21:49you almost nothing useful when it comes
21:51to the data. So, to be able to do this,
21:52what we want to do is go into our
21:54columns and customize it. And here's
21:55what you want to have visible. You want
21:57to have delivery, asset name, bid,
22:00reach, impressions, [music]
22:01frequency, click-through rate, cost per
22:04click, CPM or cost per 1,000
22:06impressions, add to cart, checkouts
22:08initiated, purchases, amount spent, cost
22:12per purchase, and then [music] finally
22:14ROAS. And this is kind of what it should
22:15be looking like when it's set up. And
22:17this is what your dashboard should be
22:18replicating. When you have it looking
22:19like this, this is how you're going to
22:20know what is actually working. Now, I
22:22know I just named off a bunch of
22:23metrics, but let me go ahead and give
22:25you some benchmarks. Now, a few
22:26different numbers that you want to keep
22:27in mind as you're running is that you
22:28want to have a click-through rate at
22:292.5% or higher. And in simpler terms,
22:32that just means that people are seeing
22:33your ad and they're legitimately
22:34clicking on it and watching it. And
22:36that's exactly what you want. Also, you
22:38want to keep your cost per click under a
22:39dollar if you can, which is just how
22:40much it's costing for somebody to click
22:42into your ad. And if your cost per 1,000
22:44impressions, you want this to be
22:45anywhere between like 15 and 25 dollars.
22:48That's basically pretty healthy. [music]
22:49Now, for ROAS, here you want anything
22:51above 2.0 because that probably means
22:53that you're going to be in a good amount
22:54of profit. Now, depending on your
22:55margins, below a 1.1 or 1.2 [music]
22:58means that you're probably going to be
22:59losing money. So, you need to be able to
23:00know those numbers. Now that we got that
23:02out of the way, let's go ahead and build
23:03out the campaign. So, to do that, let's
23:05go ahead and hit create. And now, we
23:07want to go ahead and select sales as our
23:08objective, as we're not here for likes.
23:10We obviously want to try to get as many
23:11purchases as possible. Now, let's go
23:13ahead and turn on CBO, [music] which
23:15stands for campaign budget optimization.
23:17And what this does is it just lets Meta
23:18decide on how to split your budget
23:20between assets automatically, which is
23:22what we want when we're testing. Now, we
23:24need to go ahead and set our daily
23:25budget, and here you can go with
23:26anywhere between like $25 to $50 to
23:28start, depending on your budget. Now, we
23:30want to go ahead and name the campaign
23:32something like whatever your product
23:33name is {dash} [music] CBO. So, when
23:36you're looking at 10 campaigns later,
23:38because you're going to continue to keep
23:39scaling past this video, you're going to
23:41know [music] exactly what each one of
23:42these are. Now, let's head over here to
23:44the ad set level. And now, this is where
23:46we're going to set up who sees our ads
23:48and how [music] they're going to see it.
23:49So, let's go ahead and set our
23:50conversion location to website. For
23:52performance goal, we want to do maximize
23:54number of conversions. And now, we want
23:56to go ahead and connect our pixel
23:57[music]
23:57and set the conversion event to
23:59purchase. Now, if you don't have your
24:00pixel set up yet, that does need to
24:02happen before any of this, as that is
24:04what tracks every single sale back to
24:06your [music] ads. Now, for targeting, we
24:07want to go ahead and start off with
24:08United States and go ahead and start off
24:10with English. And here's something that
24:11people try to fight me on, and that's
24:13that you should be leaving detailed
24:15targeting completely blank. And I know,
24:18it feels like you're being more precise
24:20when you fill it in and you go ahead and
24:22put in the target audience that you
24:23think you should be targeting. But in
24:24reality, it's only hurting you, because
24:26you're really just limiting Meta's AI
24:28from finding you real buyers. So, the
24:30goal here is a let it work. You have to
24:32understand that Meta's AI is backed by
24:33billions of dollars in ad spend and
24:35data, so it's way smarter than you and
24:37me. Now that we left that open, let's go
24:39ahead and set our start time for
24:40midnight the next day, so we can get a
24:42full 24 hours of data from day one. And
24:44now, we're going to go ahead and move on
24:45to the creative. And this is the part
24:47that actually [music] determines whether
24:49you win or if you lose. Now, here we're
24:51going to be running three different
24:52angles. And I want you to think of an
24:54angle as the the that you're selling
24:55through. And our angles that we're going
24:57to be doing are before and after,
24:58problem and solution, and a visual demo.
25:01Which [music] simply is just three
25:02different ways of talking about the same
25:04product to three different types of
25:06buyer groups. And [music] for each angle
25:08that we try to target, we want to upload
25:10three to five videos, which is going to
25:12come out to like 10 to 15 ads total
25:14going into this campaign before [music]
25:16we even launch. That's how you get the
25:18best opportunity of succeeding out the
25:20gate. That's how you get sales starting
25:22off day one. So, to get this set up,
25:23what we want to go ahead and do is
25:24select single image or video, and then
25:26click on manual upload. Now, before you
25:27do anything else, what we want to do is
25:29turn off multi-advertiser ads, product
25:31catalog, and enhancements. All of those
25:34just add clutter around your ad that
25:36pulls attention away from your creative,
25:37and we don't want any of that. Now, what
25:39we want to go ahead and do is set our
25:40call to action to be in shop now across
25:42every single ad. Keeping it consistent,
25:43[music] clean, and direct. Now, let's go
25:45ahead and set up our URL parameters.
25:47Campaign, ad set, and [music] ad name.
25:49Now, if you don't know what URL
25:50parameters are, this is just how you see
25:52inside Shopify exactly which video is
25:55generating each individual sale if it
25:57doesn't show up on the ad side, which
25:59sometimes happens. So, it's kind of just
26:00having like a backup set up so you can
26:02be able to see all your data in two
26:04different places, allowing you to know
26:05that if one angle is killing it and the
26:07others aren't, well, you're going to see
26:08that and know exactly [music] why. So,
26:10make sure you go ahead and get that set
26:12up. Now, heading over here to your copy,
26:14and this is going to be like your
26:14primary text, [music] your headline, and
26:16your description. Now, here we want to
26:18use AI to generate 10 to 15 variations
26:20so you have one for each ad matched to
26:23that angle. Because you want your copy
26:24and your creative saying the same thing.
26:26So, they should feel like they're all in
26:28one single message together. [music]
26:29Now, going back to something very
26:31simple, you just want to name everything
26:32clearly so you know what is working and
26:34what's not. So, for example, I'm going
26:35to name this one angle one, video one,
26:38and then for the next one I'll just do
26:39angle one, video two, [music] and so on
26:41and so forth. Again, I know it sounds
26:43simple, but when you're like 3 days in
26:45and you're trying to read your data and
26:46optimize, keeping it clean like this
26:48will just save you so much time and
26:50effort. Now, once all 10 to 15 ads are
26:52built and put in, just review everything
26:54and now what we're going to do is go
26:55ahead and hit publish. And [music] now
26:56the campaign is officially running. From
26:59here, your job is just to check the
27:00numbers every day. Now, yes, the way
27:02that we set this up is that Meta CBO is
27:04going to be pushing and routing more of
27:06your budget towards whichever ads are
27:07performing, but you still need to be in
27:09there and know what is going on. Cuz you
27:11don't want any ad burning spin with a
27:13high cost per [music] purchase and
27:14nothing to show for it. You just want to
27:16turn that type of thing off. So, your
27:17main job is to protect the budget
27:19[music] and to let the winners run. So,
27:21this is what testing actually looks
27:23like. Not one ad and just hoping for the
27:25best, but 10 to 15 creatives, three
27:27angles, and real data telling you what's
27:29working inside [music] of the first
27:30week. That's how you find your winner.
27:32And once you got it, that's when you're
27:33able to scale. And that is the full
27:35play. Everything [music]
27:37that you need to make your first sale,
27:38even if you're limited on time or
27:41limited on budget. So, just recap, we
27:43just built out the store, found your
27:45winning product, created high-quality AI
27:47UGC ads for a fraction of the cost that
27:49it typically takes you to real creators,
27:50and even launch our first round of ads.
27:53And like I said earlier, I know that
27:55Facebook ads can be one of the most
27:56overwhelming things to learn when first
27:58starting [music] out. But, you know I
28:00got you covered. So, on the screen right
28:02now, you're going to be seeing a
28:03beginner-friendly [music] step-by-step
28:04Facebook ad tutorial, teaching in-depth
28:06everything that I just showed, but in a
28:08way simpler tutorial [music] format. So,
28:10make sure you go and check that video
28:11out right after this. As always, thank
28:13you guys so much for watching. I'll see
28:15you in that next one. This is AC with
28:17Supreme Ecom, and [music] I'm out.

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