How to Actually Make Money Online in 2026 (Copy Me) — Transcript
Full transcript
- 0:00Here's the deal. Passive income is bull.
- 0:03Getting rich quick is also BS. But
- 0:07building scalable income online is
- 0:09completely real. You'd think you need a
- 0:12big audience or some fancy funnel to
- 0:14make money online, but the truth is it's
- 0:16so simple that most people find it
- 0:19boring. I've personally sold over 6
- 0:22million in the last 2 years chatting
- 0:24with complete strangers over Instagram.
- 0:27And I do it in between meetings, on the
- 0:29back of my boat, even when I'm training
- 0:31at the gym. It's what I call the two
- 0:33engine business model. I've taught this
- 0:36boring model to thousands of my clients.
- 0:39And even complete beginners started
- 0:41making 10, 30, and $50,000 a month using
- 0:44it. And I'm going to break it down step
- 0:46by step so you can copy exactly what I
- 0:50do. So what is the two engine business
- 0:52model? It comes down to this. Everybody
- 0:55wants to get rich. I want that for you
- 0:58more than you'll ever know. To do that,
- 1:00we got to focus on two areas. The magnet
- 1:05and the money.
- 1:08The reason this is so important to make
- 1:10money online is that most people don't
- 1:13have a way to attract their perfect
- 1:15buyers. They don't understand what kind
- 1:16of content they should put out. They
- 1:18don't know what they should say. They
- 1:19get worried about getting in their head.
- 1:21They struggle even if they have an
- 1:23audience. I know so many people that
- 1:25have 100,000 plus on Instagram that are
- 1:27broke. They don't know how to do the
- 1:30money part, how to create an offer, how
- 1:33to figure out the best way to get
- 1:35somebody to part with their money in a
- 1:37way that feels ethical and logical and
- 1:39simple. Now, I know what you're
- 1:40thinking. This won't work for me. I only
- 1:42have a little audience. Well, my buddy
- 1:44Mike Brown had 6,000 followers and
- 1:46generated a million dollars in his first
- 1:48year. So, maybe he got 600. Would 100K
- 1:51be okay? See, most people make the
- 1:53mistake of little audiences not being
- 1:56big enough to make big money. I'm
- 1:57telling you, it's all about following
- 2:00the two engine process that's going to
- 2:02get people ready to buy from you or run
- 2:04away scared. But if you don't follow
- 2:07these four stages, this model won't work
- 2:09for you. But you can't sell anything
- 2:11until you identify who you're going to
- 2:14sell to. Which brings us to stage one of
- 2:16making money online. Find your perfect
- 2:18buyer. It's kind of funny looking back,
- 2:20but in my 20s, I thought my job was to
- 2:23just try to find anybody to buy. And I
- 2:25would talk to people and I would send
- 2:26emails and I would try to create
- 2:28Facebook ads and AdWords and all these
- 2:30things to literally blanket the market
- 2:33to find anybody that would buy from me.
- 2:35And then I realized I spent a lot of
- 2:37time trying to convince people that were
- 2:38never going to buy, that didn't have a
- 2:39budget, didn't matter in the first
- 2:40place, they didn't even have the
- 2:41freaking problem that I was helping them
- 2:43with. So, the first thing you have to do
- 2:45is get really clear on solving a
- 2:48specific problem for somebody who has
- 2:50it. This is different than everything
- 2:52you've heard about an ICP and all these
- 2:55other things because my philosophy is
- 2:57very simple. If you can describe your
- 3:00buyer's pain better than they can
- 3:02explain it to you, you'll win their
- 3:04business. Hit refresh. Play it again.
- 3:07Listen to what I just said. If you can
- 3:10you define, can you explain? Can you
- 3:13walk somebody through the pain they're
- 3:15feeling in a way that they couldn't even
- 3:18verbalize? You become the person who
- 3:21gets permission to help them. So, who
- 3:24can you help? My philosophy is you're
- 3:26best equipped to help somebody that you
- 3:28once were. That's why I love watching
- 3:31fitness coaches that have transformed
- 3:33their life, their energy, their mindset
- 3:35because of going to the gym and eating
- 3:37proper nutrition. And then they have
- 3:39this passion to want to see other people
- 3:41do it themselves. Those are the best
- 3:44people to help other people. Folks that
- 3:46went through massive pain, massive
- 3:47challenge, major setbacks, worked their
- 3:50way through, got a result, and now want
- 3:53to teach other people. So if you're
- 3:54asking yourself, who can I help? Help
- 3:57other people like you help other people
- 3:59solve the problem that you face and
- 4:01figured out the path. It doesn't matter
- 4:03if you create a course that they buy or
- 4:05you build a blueprint that you help them
- 4:07go through or that you do it for them or
- 4:09you build a tool that they buy where
- 4:11they can do it themselves. At the end of
- 4:13the day, you want to find people where
- 4:15you can empathize with their pain
- 4:17because you've been there before. That's
- 4:19the best. The truth is, if you solve a
- 4:21big enough pain, you will get paid in
- 4:23proportion to the problem you solve.
- 4:25When I think about it and I go like, how
- 4:27do I truly communicate that I understand
- 4:29the customer? I ask myself, what are
- 4:31their goals? Sometimes they're
- 4:33unexpressed goals. What are their
- 4:34dreams? What are the things that they
- 4:35think about that they haven't told other
- 4:37people? What blocks them from taking
- 4:39action? If I can talk about this, then I
- 4:41become the expert. What fears do they
- 4:43have? My favorite question to ask my
- 4:45clients is what keeps them up at night?
- 4:48What do they Google to solve problems?
- 4:50Those questions that they're asking,
- 4:52chat, GPT or Google, is your opportunity
- 4:55to enter the conversation they're having
- 4:57in their mind. Now, let's get you some
- 4:59eyeballs. Which brings us to stage two
- 5:02of making money online. Create viral
- 5:04content. Viral content. Everybody and
- 5:07their dog will promise you they have a
- 5:09process, a step, a checklist, a
- 5:12blueprint for creating viral content.
- 5:14Every month, every 28 days, I get 120
- 5:17million on average views on my content.
- 5:20I know what it takes to go viral. I will
- 5:22walk you through exactly how we do it so
- 5:24that you can replicate it for yourself
- 5:26and it doesn't take a ton of time and it
- 5:28doesn't require a big team and every
- 5:30person should be doing this. They just
- 5:32never been taught to do this. So, I'm
- 5:33going to give you exactly how we do it
- 5:35ourselves. The first thing is most
- 5:36people think you need a lot of followers
- 5:38to go viral. The truth is is today the
- 5:41whole algorithm has changed. About 2 and
- 5:431/2 years ago, two major things changed.
- 5:45First off, the same format for media is
- 5:48the same across all platforms. That
- 5:50didn't happen before. Before you had to
- 5:52create content for Facebook and YouTube
- 5:54and Twitter. Now short form content,
- 5:57short form videos, reals or shorts as
- 5:59they're called on different platforms.
- 6:01You can literally edit them and post
- 6:03them on the different ones and they will
- 6:04work. That's massive. The second part is
- 6:07that it used to be a social graph. It
- 6:09used to depend on the amount of
- 6:11followers you had, how many people saw
- 6:13it to give it some momentum. Today the
- 6:16algorithm said, "We don't really care.
- 6:18We care more about how good is the
- 6:20content, how many people we show it to
- 6:22that they engage into it, what's called
- 6:23the interest graph. And based on that
- 6:25small test and a bigger test and a
- 6:27bigger test based on the performance, we
- 6:29will show it to more and more and more
- 6:32people. That's how you create viral
- 6:34content. And that's what's completely
- 6:36different. So you could have zero
- 6:38followers today and have the same chance
- 6:40as I do with 5 million followers across
- 6:43all my social platforms to go viral
- 6:45because you created a better piece of
- 6:47content. Right off the bat, everybody's
- 6:49freaking out because they're like, "What
- 6:50kind of content do I shoot?" I'm gonna
- 6:52break it down into threeletter acronym.
- 6:55It's called PSL. And no, it doesn't
- 6:57stand for pumpkin spice latte. It stands
- 7:00for pointtory
- 7:02lesson. See, you've got this magical
- 7:05device in your pocket that you can use
- 7:06to record and create content that has
- 7:08the possibility of going viral. In a
- 7:10second, I'll tell you exactly how to
- 7:12decide what you shoot. But first, I need
- 7:13you to get comfortable shooting content.
- 7:15So, here's how I do it. I literally
- 7:17think to myself, what's the point I want
- 7:19to make? The point is the problem that
- 7:21your perfect buyer is struggling with
- 7:23around the problem you solve for them.
- 7:25So, for example, one of the points
- 7:27that's going to come up is like, how do
- 7:28I teach my team to adopt AI? So, then I
- 7:31say, are you a health practitioner
- 7:33struggling with get your team to adopt
- 7:34AI? The other day I was talking to a
- 7:36client and this is what was plaguing
- 7:37them because they were like, I use it
- 7:39every day, but I've got 12 other people
- 7:41on my team and I can't seem to figure
- 7:43out how to get them to do it. For the
- 7:44next 30 days, everybody's going to be
- 7:46encouraged to use Chad GPT. And at the
- 7:49end of those 30 days, you're going to
- 7:51sit down and you're going to look at all
- 7:52their prompt history. And the person
- 7:54that you feels use it the most is going
- 7:55to get a $500 gift certificate to a
- 7:58restaurant of their choice. I know it
- 7:59sounds like a lot of money, but that
- 8:01will get everybody on board to want to
- 8:03win it, and you'll get a whole team that
- 8:05just magically gets upgraded. So, the
- 8:07lesson is if you want to get people
- 8:08adopt AI, you have to motivate,
- 8:10encourage, and reward them for doing the
- 8:12right behaviors. So, here's why it
- 8:14works. First off, stories are the glue
- 8:17for remembering anything. Another format
- 8:19is analogies. So, the story format can
- 8:22be anything. Something that happened to
- 8:23you, something that you read about that
- 8:25somebody else did, could be a client
- 8:27story, could be anything. If you don't
- 8:29have that, use a metaphor. Metaphors are
- 8:31incredible. And the lesson for me is all
- 8:34about being practical frameworks. It's
- 8:36actionable. When we get somebody a
- 8:39result, then we start to build trust. If
- 8:41they can get a ton of results in their
- 8:42life before they've ever given you a
- 8:45dollar, you become their trusted
- 8:47adviser. You become the person that can
- 8:49direct them in their life and they will
- 8:51give you their attention. But I know
- 8:52what you're thinking. What do I make
- 8:54this content about? That's why you got
- 8:56to go to chat GPT. So, here's the
- 8:58prompt. Act as a world-class marketer. I
- 9:01want to create content for health
- 9:02practitioners. That's my niche. Around
- 9:04their challenges, adopting AI. That's
- 9:07what I solve for them. create a list of
- 9:0925 ideas for content I could create
- 9:12using the format point story lesson.
- 9:15Then I want you to go on social media
- 9:17and I want you to find people that have
- 9:19massive audiences that are creating
- 9:22content with these points, these
- 9:24concepts and watch their ideas. It's
- 9:26called prevalidated concepts. So, if I
- 9:29see somebody that has an outlier on
- 9:31their video and they're talking about
- 9:33food prep or they're talking about AI
- 9:34adoption or there's something about the
- 9:36video that's unique, I can interpret
- 9:39that. Don't copy. Use that as
- 9:41inspiration and then create your version
- 9:43of it that you create your story, your
- 9:46lesson, but it's their point. See, that
- 9:48way it's your perspective. And if
- 9:50everybody just shared their unique
- 9:52stories, their points of view, then
- 9:53everybody would be attracting their
- 9:55perfect buyers. Now, I want to challenge
- 9:57you. This is what you got to do. So,
- 9:59make a commitment to me right now for
- 10:01the next 100 days. I need you to shoot
- 10:04one video using the PSL framework every
- 10:07day and post them on reals, shorts, and
- 10:10Tik Tok. But now that you've created
- 10:12that media to turn it into a magnet, how
- 10:14do you turn that attention into money?
- 10:17Which brings us to stage three of making
- 10:19money online. Be social. All right, this
- 10:23thing blows my freaking mind. I have
- 10:27clients that have thousands, tens of
- 10:29thousands, hundreds of thousands of
- 10:31followers on Instagram and have never
- 10:33considered messaging them. I know you're
- 10:38like, "What? How would they have all
- 10:40these people, following, leads,
- 10:41opportunities, conversations to
- 10:43potentially serve somebody, and you're
- 10:45telling me they never message them?"
- 10:47Nope. They make up reasons. Well, why
- 10:50would I message them? They follow me for
- 10:51this, but I want to sell that and blah
- 10:53blah blah. What's funny is most business
- 10:54owners when you ask them, "Why aren't
- 10:56you growing?" They'll say, "Well, I
- 10:57don't have enough leads." And what's
- 10:59crazy is there's no lack of people that
- 11:01you can sell to. It's just you don't
- 11:03know what to say to them to get them to
- 11:05want to buy. Can we all agree that
- 11:08social media is about being social? Can
- 11:10we all agree that if you have an
- 11:12opportunity to talk to somebody that you
- 11:14might be able to help, that's probably a
- 11:15good idea. But Dan, I don't have the
- 11:17time to chat with everybody. How am I
- 11:19supposed to do it? I got to run my
- 11:20business. Are we okay? Can we just take
- 11:22a second to pause? You're telling me you
- 11:25don't have enough leads, yet you have
- 11:26people that have indicated interest by
- 11:29following you, and I would consider that
- 11:32an opt-in, and you don't think it makes
- 11:34sense to message them, to say hello, to
- 11:37say, "Are you here for help? How can I
- 11:38be of service?" It is wild. And this
- 11:42one's my favorite. People go, "That's
- 11:44cool." But there's no way somebody's
- 11:47spending a,000, 3,000, 5,000, 10,000
- 11:52buying from somebody over chat. I mean,
- 11:54not in this world of freaking scam and
- 11:56fraud. Let me tell you, over chat, I've
- 12:00seen clients sell 10,000, 15,000,
- 12:0425,000, 50,000, $250,000,
- 12:08$500,000
- 12:10things. Now, did they put $3,000 on a
- 12:13credit card as a deposit to then set up
- 12:15the wire transfer? Yep. But did they get
- 12:18somebody comfortable enough to engage,
- 12:21to have the chat, to answer their
- 12:23questions for them to feel comfortable
- 12:24enough to make a commitment? You better
- 12:27believe it. So, don't sleep on this. So,
- 12:29here's exactly how I use Instagram and
- 12:33other platforms and chat with people to
- 12:34make millions of dollars every year and
- 12:36how you can do it very easily. Number
- 12:39one, open the conversation. When
- 12:41somebody follows you, and I'm talking
- 12:43every follower, I want you to ask them
- 12:46this simple question. It's the this or
- 12:48that question. And the that is always
- 12:50the thing you can help them with. Are
- 12:51you here for the content or are you
- 12:53looking for help growing your business?
- 12:55Are you here for this? Are you looking
- 12:57for that? Are you here for the videos or
- 12:59looking for recipes on how to be
- 13:01healthier? Are you here for the content?
- 13:03Are you looking for help with your
- 13:05taxes? Whatever you do is the that most
- 13:08people will say, "Well, I'm here for
- 13:11both." And some people will skip right
- 13:12to the end and go, "I need help with my
- 13:14business or I need help with my finances
- 13:17or I need help with whatever." That is
- 13:19the power of opening the conversation
- 13:20with a this or that question. Number
- 13:23two, post hand raisers. Essentially,
- 13:26what you want to do is you just want to
- 13:27post a story on your Instagram or as a
- 13:30real and just say, "If you are this and
- 13:33looking for that, then let me know by
- 13:35sending me this message." Like, you can
- 13:37go on my Instagram right now and test it
- 13:38out. If you send me the word coach,
- 13:40we're going to start a conversation
- 13:41about how I might be able to help you. I
- 13:42would encourage you to make a post that
- 13:45allows people to raise their hand and
- 13:46say, "I could use your help." But they
- 13:48need to know what you do first. Number
- 13:50three, and this is for getting rid of
- 13:51the tire kickers, is ask a qualifying
- 13:54question. Ask a simple question. How
- 13:56long you've been looking to solve this
- 13:57problem? Have you put a budget aside to
- 13:58solve this problem? Like ask something
- 14:00that qualifies them so that you can
- 14:02immediately go, "Oh, appreciate you
- 14:04being here, but unfortunately I won't be
- 14:05able to help." And that's fine. You're
- 14:07allowed to say, "I don't think I can
- 14:09help." And move on to the next person
- 14:10that raised their hand and said, "I'd
- 14:12like to chat with you." Most people are
- 14:13so scared to offend people and they feel
- 14:15like they have to talk to people and
- 14:17answer every question. It's going to
- 14:18keep you bogged down and not have the
- 14:20time to talk to the real people that
- 14:22want your help. Here's why I love to
- 14:25enroll people into my world. And that's
- 14:26what I call selling. Because I know I
- 14:29can't change their world if they're not
- 14:32in my world. You can't help somebody if
- 14:35they're not inside your business. So do
- 14:38everything you can when you're reaching
- 14:40out to communicate how you can add
- 14:42value, to be trustworthy, to show
- 14:44examples of customers crushing with you
- 14:46so you can get people comfortable
- 14:48exchanging money to solve a problem. But
- 14:51you can't just message people and expect
- 14:53them to buy anything. Which brings us to
- 14:54stage four of making money online. Get
- 14:58the order. A few months ago, I had a
- 14:59friend of mine reach out and he could
- 15:01not figure out for the life of him why
- 15:04nobody was buying from him. And I was
- 15:05like, "Well, show me your chats. Show me
- 15:07the conversations." And I'm sitting
- 15:08there and I'm scrolling and I was just
- 15:10watching chat over chat of a person.
- 15:14When the person talked about their
- 15:16problem, his response was, "It's all
- 15:19good. you're amazing. I'm paraphrasing,
- 15:21but essentially that's what it sounded
- 15:22like. It's like, don't worry, you're
- 15:25great. And I was just like, bro,
- 15:27essentially, they're saying they have a
- 15:29problem and you're saying you don't have
- 15:30a problem. They're saying that they have
- 15:32a challenge and you're saying, no, you
- 15:34don't. You're amazing. When you sell,
- 15:36you have to create a framework of
- 15:39getting somebody into the right emotion
- 15:41of getting ready to buy. No feeling of
- 15:43the pain, no decision to solve the
- 15:45problem. If you're chatting, a few rules
- 15:47you have to stick to. Number one is
- 15:49don't release the pressure valve. That's
- 15:51what he was doing. The person would come
- 15:53in and say, you know, I've sold this
- 15:54much money online. They'd be like,
- 15:56you're amazing. That's so great. Why?
- 15:59You're there to diagnose. You're like a
- 16:01doctor. The person came in. They said, I
- 16:04have a pain in my knee. And you go,
- 16:06interesting. Tell me about the
- 16:08situation. And then you touch them here
- 16:10and you push there and all of a sudden
- 16:12you get to tell them, well, the pain in
- 16:15your knee is caused because your hips
- 16:17are too tight and you have this muscle
- 16:18called the soaz. And if you press on the
- 16:21soaz and you loosen that up, the pain in
- 16:23your knee will go away. That's what my
- 16:24doctor said to me a while ago. And that
- 16:26will build a ton of authority for you to
- 16:29be in a position for them to buy. Number
- 16:31two is you got to get them in the buy
- 16:33zone. If you think about it, some people
- 16:34come into your chat and they have no
- 16:36confidence in their ability to solve
- 16:38this problem. Okay? These are people
- 16:39that are scared yet again. I'm not going
- 16:41to solve this and I'm really concerned.
- 16:43And it's not even that they don't trust
- 16:45you. They don't trust themselves. Then
- 16:46you have people on the other side of the
- 16:48buying zone, which is all about having
- 16:50too much confidence. They come in and
- 16:51they're like, "Yo, I know what you do,
- 16:53but I don't think I need you cuz I think
- 16:54I'm pretty cool." And those people you
- 16:56need to bring back into the center. So
- 16:58the way we do that is we ask them
- 17:00questions to reframe. So the person that
- 17:02comes in and they're like, "Yeah, I made
- 17:0310 million last year." Your question to
- 17:05them is, "Did you make any profit? Did
- 17:07you raise any money from investors? How
- 17:09much did you pay out in affiliates?"
- 17:11Like, you have to know what the
- 17:12questions are to get the person back to
- 17:15being connected to the pain. That is the
- 17:17buying zone. Somebody that has no
- 17:18confidence, you have to let them know. I
- 17:21love that you're concerned. People just
- 17:23like you are the ones that do the best
- 17:24in the program because when they show
- 17:26up, they're willing to do the work. I
- 17:28have a hard time if somebody is making a
- 17:30lot of money coming in trying to solve a
- 17:32problem because I can't get their time
- 17:33and attention. You are perfectly
- 17:35situated to be the best person to work
- 17:37with me. That's what we do to reframe
- 17:39people that don't have confidence or
- 17:40have too much to get them into the
- 17:42center of the buying zone. Number three
- 17:44is you got to present the offer. And the
- 17:46offer has to be designed to alleviate
- 17:48all their objections. I literally keep
- 17:50it so simple when I show you and tell
- 17:52you how I do it, you're going to be like
- 17:54impossible. $6 million myself sold with
- 17:58my fingers chatting with strangers on
- 18:00Instagram. I literally have a notes file
- 18:03on my phone where I copy and paste the
- 18:06offer in chat. It fits exactly whatever
- 18:09character amount that is. One chat,
- 18:11here's the offer. It's clear. It's
- 18:13concise. It doesn't confuse them. I see
- 18:15people over and over again, here's
- 18:17exactly how we do it. And it's just this
- 18:20long winded complicated thing. Confused
- 18:23buyers don't buy. If you try to
- 18:27overwhelm them with bells and whistles
- 18:29and features, they just won't buy. They
- 18:31just want to trust that you can address
- 18:33exactly what you said to them were the
- 18:35challenges based on your background
- 18:36experience and other clients you've
- 18:38worked with. Now, that's what I do. If
- 18:40you want something that all my clients
- 18:41use to make millions, go find me on
- 18:43Instagram, Dan Martell to Martell.
- 18:46Follow me and message me the word
- 18:48YouTube offer and I will send you a
- 18:50direct link to my Google doc that all my
- 18:52clients are using to make millions of
- 18:53dollars online.
- 18:56Number four, get the credit card. I
- 18:58can't tell you how often people
- 19:00complicated getting the money. If they
- 19:02say, "I'm in." Say, "Cool. Do you want
- 19:04me to grab the link?" Then they go, "Oh,
- 19:05no. Let me talk to my partner." Now you
- 19:07have a real objection. Be ready to take
- 19:10the credit card. When they say, "Yeah,
- 19:11sounds like a plan. Perfect. What card
- 19:13do you want to put that on? What way do
- 19:15you want to make payment? Ask for the
- 19:16order. Have a Stripe link ready to go
- 19:19that you can send over chat. I've sat on
- 19:21the back of my wakeboat surfing,
- 19:23chatting, and then sending links. And
- 19:26while I'm out there surfing, getting
- 19:28payments for people that want my help.
- 19:30It can be that simple. It's just the
- 19:32truth is people want to over complicate
- 19:34it. Have a Stripe link ready to go to
- 19:36accept payments so that when they're
- 19:38ready to buy, you don't make it hard on
- 19:40them. The way we win online is very
- 19:42simple. Create content that is valuable,
- 19:45that is useful, that educates, that
- 19:47inspires, and helps people solve
- 19:50problems. And then while you're doing
- 19:52that, engage with them, talk to them,
- 19:55see if there's ways that you can help
- 19:56further. Even if you can't, recommend
- 19:58somebody who can. If you become the
- 20:01person that is their trusted adviser,
- 20:03then you will have the opportunity to
- 20:04serve them. I think that is the highest
- 20:06form of building an online business that
- 20:08makes you money, that allows you to live
- 20:10that lifestyle that you've been after of
- 20:12freedom and travel and experiences, but
- 20:14it requires you to put your fears aside
- 20:17and go allin for 30 days posting videos
- 20:20and talking to people. But if you want
- 20:22to learn how to build a business that
- 20:23runs itself, click here and I'll see you
- 20:25on the other
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