How THIS Skool Community Strategy Makes $25K/Month (Do This Now) — Transcript

Full transcript

1. 0:00All right, so how do I make $25,000 per
2. 0:02month with school? As most of you may
3. 0:04know who are watching this video, I run
4. 0:06a school agency called School Scale with
5. 0:08my partner Ramsha. We currently are
6. 0:10doing $25,000 a month right now in
7. 0:12revenue. We have a couple outstanding
8. 0:14invoices. At the time of recording this,
9. 0:16it's March 19th, so we have a lot more
10. 0:18revenue coming in. So, by the end of
11. 0:19this month, we'll probably be pushing 35
12. 0:21to 40k. But, for pure transparency, this
13. 0:25is what we have built so far. This is a
14. 0:26GoHighLevel screenshot. And basically,
15. 0:29we've won School Games twice now. We
16. 0:33were there last quarter for Q4 of School
17. 0:36Games in 2025. I'll throw up an image of
18. 0:39me with Hormozi and Sam Ovens as well,
19. 0:40too, as proof. I have my trusty School
20. 0:44trophy back there as well, too. You
21. 0:45probably can't see it behind this
22. 0:46massive chair. But anyways, let's dive
23. 0:48into it. That's just for, you know,
24. 0:49obviously transparency and social proof
25. 0:51why you should be listening to me. So,
26. 0:53this is what most people do who are
27. 0:55looking to start a school community or
28. 0:56who are running a school community
29. 0:57currently, okay? Basically, the first
30. 0:59thing they do is they obviously start a
31. 1:00school community. They begin adding
32. 1:01courses and content with no
33. 1:03transformation in mind for what their
34. 1:05audience is going to experience. That
35. 1:07audience starts consuming content, but
36. 1:09there is no ongoing consumable content
37. 1:11within that school community. Within
38. 1:13most school communities and, you know,
39. 1:16from what I see with my partner as we
40. 1:17audit these school communities and join
41. 1:19them just to take a look at what other
42. 1:20people are doing is there is way too
43. 1:21many live calls. Like, you as a creator
44. 1:23are way too accessible to your audience.
45. 1:26And then, inevitably, because you have
46. 1:27course content that doesn't bring people
47. 1:29through a transformation, you have no
48. 1:31consumable content on a weekly,
49. 1:33biweekly, or monthly basis, and you are
50. 1:35way too accessible as a creator by
51. 1:37hosting way too many live calls. And as
52. 1:39soon as somebody joins those live calls,
53. 1:40you end up with a high churn rate above
54. 1:4215%, okay? Now, churn is what kills
55. 1:45communities. It is the reason why most
56. 1:47people avoid communities, and it's why
57. 1:49most of the gurus that you probably
58. 1:51follow say like, "Don't start low
59. 1:52ticket. Just go straight to high
60. 1:53ticket." Which I totally understand why
61. 1:55they say that, because if you're someone
62. 1:56that follows this method, you're going
63. 1:58to fail, right? You're not going to make
64. 1:59as much money as you should. So, here's
65. 2:01what I do and here's what we have all of
66. 2:03our creators do as well, too, so that
67. 2:05they can have less than a 10% churn rate
68. 2:07and they can make a ton of money. Now,
69. 2:09by the way, full disclosure, if me and
70. 2:11my partner are making around $25,000 a
71. 2:14month, you know, at the time that I'm
72. 2:15recording this, imagine what our
73. 2:17creators are making because we work off
74. 2:18of equity percentage. So, just keep that
75. 2:21in mind, okay? So, what we have our
76. 2:23creators do is at that first stage where
77. 2:25you're starting a community,
78. 2:26you're going to want to take 1 week to
79. 2:28create your community, use Canva for
80. 2:29your branding, use Word Docs to plan
81. 2:31your courses, complete the about us
82. 2:32page, complete back-end settings, set up
83. 2:34welcome messages, set up pin posts.
84. 2:35Basically, basically go through the
85. 2:36entire back-end of School and just make
86. 2:38sure everything is set up. Setting up
87. 2:40your school community should take no
88. 2:42more than like 1 to 2 weeks. Putting
89. 2:44together your course content might take
90. 2:46another 2 to 3 weeks. That is it. Now,
91. 2:48in my other videos, I also talk about
92. 2:50how you should launch your school
93. 2:51community. Pre-marketing for that should
94. 2:53take three to, you know, I don't know,
95. 2:55two to three weeks I would say, max. So,
96. 2:57all in, it may take you six to eight
97. 2:59weeks to actually launch your community
98. 3:01properly. Anyone telling you just to
99. 3:03like launch your your community in 1 to
100. 3:052 weeks and get it going, like, they're
101. 3:07lying to you. You should not do that.
102. 3:09Make sure you do it properly. Make sure
103. 3:10you take the time to actually get your
104. 3:12school community built out and then do
105. 3:14some pre-marketing as well, too, okay?
106. 3:16So, that is the first stage, which is
107. 3:18start your school community. The second
108. 3:20stage is your courses need to be set up
109. 3:22to create a specific transformation. So,
110. 3:24before you start filming, you need to
111. 3:26ask yourself, what problem are you
112. 3:27solving and how are you going to get
113. 3:30your audience results, okay? Your
114. 3:32courses should take your audience from
115. 3:35zero to hero, all right? It needs to be
116. 3:37content that literally identifies their
117. 3:40problem clearly and walks them through a
118. 3:42transformation to solve that problem,
119. 3:43okay? Now, as a beginner, you can use
120. 3:46something like Loom to film your videos.
121. 3:48write out your courses on Google Docs or
122. 3:50within slides and just keep the creation
123. 3:52process easy, okay? What What matters
124. 3:54right now in 2026 is value. It's not
125. 3:57high production value. It's not buying a
126. 3:59$3,000 camera with a $2,000 lens, and
127. 4:02then having an editor film a video for
128. 4:05you every single time, and then before
129. 4:06you know it, you're like all into
130. 4:07building a course that people haven't
131. 4:09even consumed yet, and you've spent over
132. 4:1115 grand. It doesn't It just doesn't
133. 4:12make sense, okay? Go get Loom. It costs
134. 4:14you, I think, $10 a month. Go get your
135. 4:17Google Docs. It's literally free. Go
136. 4:19build out your courses, okay? That is
137. 4:21it. That's all you need. Just make sure
138. 4:23that the content inside your courses is
139. 4:25highly valuable, and it takes people
140. 4:26through a transformation. Now, the next
141. 4:28component of this is monthly consumable
142. 4:30content. So, to retain members, you need
143. 4:32consumable content, monthly reels,
144. 4:35right? Whether it's monthly reels,
145. 4:36trends, daily viral TikToks, weekly
146. 4:37stock picks, monthly new winning ad
147. 4:39creatives, like whatever it may be. It
148. 4:40doesn't matter whatever niche or
149. 4:42category you are in, there's a good
150. 4:44chance that you can create consumable
151. 4:45content. You just need to be creative,
152. 4:46okay? That is the literal definition of
153. 4:49being a creative is you just need to be
154. 4:50creative. Okay? You're creating things.
155. 4:53Your content needs to be something
156. 4:54people look forward to, and also get
157. 4:56value from
158. 4:58above what they are paying for for your
159. 4:59community, okay? So, if you are charging
160. 5:02$100 a month, or $50 a month for your
161. 5:04community, the value that you are
162. 5:06sharing with your community in a
163. 5:08consumable format
164. 5:10needs to be more valuable than what you
165. 5:14are actually sharing, right? So, if
166. 5:16you're helping them trade stocks, if you
167. 5:17charge $100 a month, if you are giving
168. 5:20them picks that's helping them make $200
169. 5:22a month, that is profitable to them,
170. 5:23right? Maybe it's helping them make $500
171. 5:25a month, whatever it may be. Maybe
172. 5:26you're doing something that isn't in
173. 5:28exchange for tangible value, like maybe
174. 5:30you're teaching people, um
175. 5:32for instance, like how do you become a
176. 5:33better soccer player, right? How to
177. 5:35become a better midfielder or striker,
178. 5:36right?
179. 5:38Then you need to plant the idea in their
180. 5:40head that they are going to get more
181. 5:42opportunities to, you know, maybe you're
182. 5:44trying to help that person get off, you
183. 5:46know, riding the bench, and get them on
184. 5:48the first string so that they're
185. 5:49starting on the field, right? Maybe
186. 5:51you're trying to help that person who's
187. 5:52like the best player on the team who's
188. 5:53trying to go pro, you know, go pro.
189. 5:56Whatever it may be, like you just need
190. 5:57to help your audience get to the next
191. 6:00level of where they're currently at, all
192. 6:02right?
193. 6:03And you're going to do that through
194. 6:04consumable content.
195. 6:05Now, in terms of going live, okay?
196. 6:08Because running a community is literally
197. 6:11all about building a culture and
198. 6:12environment where people can be able to
199. 6:13connect, right? This is why I'm so
200. 6:15bullish on communities now because
201. 6:16everyone and their dog has purchased a
202. 6:17course.
203. 6:19Courses are great, but people are going
204. 6:20to be craving community more than ever
205. 6:22as years go by because AI is going to be
206. 6:23replacing so much stuff and people are
207. 6:25going to crave human interaction. So,
208. 6:28these live calls are going to be super
209. 6:29important, but the problem is is again,
210. 6:31as I pointed out, way too many of you
211. 6:32are going live like every second day.
212. 6:35You're having like three live calls a
213. 6:36week, which is just overkill, right? Go
214. 6:38live once per week max, right?
215. 6:42And if you need to drop this down to
216. 6:45once every two weeks or once a month, go
217. 6:46go ahead, right? But you need to start
218. 6:48off by just being consistent. So, your
219. 6:50members want to hear from you directly,
220. 6:52start with maybe one call bi-weekly and
221. 6:54increase as your volume um of calls, you
222. 6:56know, are needed as your community
223. 6:58grows, okay? That is that is basically
224. 6:59the biggest thing. So, I would probably
225. 7:01start on the lower end of calls per
226. 7:03month and then increase the volume of
227. 7:05calls as your community gets bigger. And
228. 7:07then as your community gets so big,
229. 7:08instead of you having to jump on calls
230. 7:10every single day or once every week, you
231. 7:12can bring on special guests and you can
232. 7:13bring on coaches to do all these live
233. 7:15calls for you, okay?
234. 7:17Now, if you do all of this properly, you
235. 7:19start your school community with these,
236. 7:21you brand it nicely, you create your
237. 7:24courses with a transformation in mind,
238. 7:27you have monthly consumable content, and
239. 7:28you're going live in the correct amount
240. 7:31of volume, you will experience less than
241. 7:3310% churn, okay? Aim for 10% churn.
242. 7:37Anything below 7% is extremely good.
243. 7:40Um this was something that was shared at
244. 7:41School Games, you know, if you are below
245. 7:4310% that is a really good place to be.
246. 7:45If you're below 7% this is like the
247. 7:48epitome of success, okay? You should be
248. 7:50able to manage churn very, very simply
249. 7:52at below 7%, right? Even just with some
250. 7:55low-budget retargeting ads you can be
251. 7:57able to replace the people who are
252. 7:58churning, okay? So,
253. 8:00ladies and gentlemen, that's basically
254. 8:01it for how you can be able to make, you
255. 8:04know, $25,000 per month with your school
256. 8:06community. Obviously, like I said, like
257. 8:08this is what our agency is billing out,
258. 8:10but just imagine with what our
259. 8:11communities are doing.
260. 8:13Um, they are doing, you know, way bigger
261. 8:14numbers than this. So, just make sure
262. 8:16you are following exactly step-by-step
263. 8:19what I laid out here and you're doing
264. 8:20the complete opposite of what is up
265. 8:22here. As always, if you have any
266. 8:23questions, drop them in the comments
267. 8:25below. Happy to answer any questions. If
268. 8:26you're getting value from these videos,
269. 8:27make sure you subscribe. I drop videos
270. 8:29every week, sometimes a couple videos a
271. 8:31week to be able to add value to you
272. 8:32guys. And make sure you drop a like on
273. 8:34the video. I know it probably helps with
274. 8:36the uh YouTube algorithm. And um, yeah,
275. 8:39that's basically it for me, all right?
276. 8:40Enjoy the rest of your day and I'll see
277. 8:41you guys in the next video.