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How this Girl's Astrology App Makes $60K Per Month From TikTok — Transcript

by Sebastian Stef · 9,008 words · 1,280 segments · language en · Watch on YouTube

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0:00Hey guys, in this case today I'm going
0:01to break down exactly how this one girl
0:03launched and scaled her astrology app
0:05starcross to over $60,000 per month in
0:08less than a year. I will break down the
0:11onboarding and monetization system that
0:12turns their frontend $10 subscription
0:14into over $240 payments. I will expose
0:18their whole marketing funnel and how
0:19they're acquiring users from Tik Tok and
0:21Instagram for absolutely free. And then
0:23I'll break down the strategy they can
0:24implement to scale their app to over
0:26$200,000 in MR the same way Calai and
0:29Bible Chat AI did. And of course, how
0:31you can copy all of this and implement
0:33it into your own business. Now, if
0:35you've never heard of me, uh my name is
0:36Sebastian Stef. I've exited my own
0:38businesses and now I'm helping founders
0:40and startups figure out their own growth
0:41and marketing strategies. And I'm
0:43working with a bunch of different
0:44companies like Clear 30, Vidi, so Brief,
0:46Classy, and a bunch of more. Here's the
0:48results of just a couple of my clients
0:50and the type of results we kind of
0:51working with implementing these sorts of
0:52like marketing systems for them, right?
0:55From their first million to the first
0:5610K to even the first like 7K or 100K MR
1:00uh so on so forth. And so if you're
1:01building any type of SAS or app and you
1:04would like to work with me to help grow
1:05and market it, then click the first link
1:07under this video and you can book a call
1:08and learn more about that. And here's a
1:09few small highlights of my life so you
1:11kind of maybe get to know me better,
1:12right? I love traveling, I love uh
1:13sports, I love the gym, so on so forth.
1:15Kind of typical stuff. Anyways, that's
1:17enough yapping. Let's break down
1:18Starcross and their growth strategy.
1:20Right. So, I want to get started with
1:21just meeting the founders. It was
1:22created by two co-founders. Uh Neta as
1:25the CMO and Grayson as the CTO. Neta
1:27acts as like the face and marketer and
1:29primary growth driver. Uh and then
1:31Grayson manages the direction of the
1:32company. And the whole app is just built
1:34by Sultan, a part-time developer they
1:36hired off of Pakistan. And with this
1:38very small and lean team, these guys are
1:40pulling in over $60,000 per month uh
1:42with the Starross app. Yeah. And this is
1:44basically all profit simply because all
1:47their growth is organic. They don't
1:48really spend anything on paid media.
1:50Now, a few small things to note is that
1:52the app was launched at like the end of
1:542024. But Neta actually started posting
1:56on Instagram and validating her content
1:58since about the end of 2023. As you can
2:01see here, she started just getting kind
2:03of couple of views here until eventually
2:05a couple her videos really blew up and
2:06she kind of found her fit winning
2:08formula and ended up getting consistent
2:10virality. Uh, and obviously I can verify
2:13this, but in if I had to guess, most
2:14likely Grayson just found Neta
2:16organically on Tik Tok, reached out to
2:17her for a partnership, and then they
2:18just ported her up and built the
2:19Starcross app. Their initial MVP was
2:21very basic and was literally just like a
2:23link tree style shopping page where they
2:25sold the same things. They eventually
2:27ended up moving over to the app like
2:28your personal readings every month,
2:30soulmate readings, uh, ultimate soul
2:32readings, a bunch of different like
2:33astrology deck themed products basically
2:35that they were selling. And eventually
2:36after they validated this on the MVP,
2:38they moved it and built a whole app
2:39around the same concept. And that's
2:41basically kind of how the app came to
2:42be. Now, after this, I'm going to break
2:43down the marketing, but first I want to
2:45talk about uh the actual app and how how
2:47are they monetizing the app fully and
2:49what is does the onboarding experience
2:50look like on the app. And so, this right
2:52here is the uh Starross app onboarding.
2:54Uh it's a pretty short onboarding page.
2:56As you can see here, it starts off with
2:57a basic login screen, uh phone number
2:59verification, then your name, then your
3:02birthday, your birth time because that's
3:03needed for astrology.
3:05Then the time you're born in, uh then
3:07create password loading screen. uh then
3:09one personalization screen which is like
3:11what what are you tracked to uh
3:12notification enabled and and then
3:14transitions into the payment wall and
3:16this is a fine onboarding page but if
3:17you compare that to the a couple other
3:19apps that I made case study videos on
3:21like Cali and Bible chat you will see
3:23how much more uh you know onboarding
3:25steps they have compared to uh Starross
3:29right these guys have over 20 page in
3:30their onboarding and so as you can see
3:32if I zoom out like they have a lot of
3:33very like they have graphs they have
3:35personal questions they have quiz
3:36questions they have a couple like small
3:38animations, uh, connectivity stuff, they
3:40have reviews. Same with this one, they
3:43have a couple like previews of what the
3:44app was, describing it, explaining it,
3:46so on so forth, right? Just extra steps
3:48to get the users more invested in the
3:50onboarding, which will help in the
3:52conversion rate once it hit with the
3:53payment wall. And especially in my
3:55opinion, uh there's far too few
3:57personalization questions, especially
3:59for an app and niche like astrology,
4:02right? Uh astrology is all about, you
4:04know, feeling special. Uh, and so you
4:06really should focus on expanding this
4:08step right here, which is like
4:10personalizing the app basically for
4:12them, which after I analyzed all their
4:14videos, I'd say the primary growth
4:15driver for the app is like romantic and
4:17soulmate readings. So, I would
4:19definitely focus in on those specific
4:21questions, right? Uh, what is your kind
4:23of relationship status? What kind of
4:24connections are you manifesting right
4:25now? Uh, do you believe in fate? What
4:28was the first thing you look for in a
4:29partner? Have you ever dated someone
4:30with a bad sign before? Which signs are
4:32the most attracted to? uh which zodiac
4:34size have broken your heart so on and so
4:35forth. Right? These are all things that
4:37will kind of really make the user think
4:39deeply and get them emotionally invested
4:42in the signup process. Right? After
4:44that, maybe add a couple self-discovery
4:46and archetype type questions. What's
4:48your biggest personality flex? Uh what
4:50do you struggle with the most in
4:51relationship? Do you lead with your
4:52heart or with your head? Which of these
4:54to describe the best? Right? Mysterious
4:56one, hopeless, romantic, a wild card,
4:57therapist, friend, overachiever, so on
4:59so forth. Uh when you fall, you fall
5:01instantly, slowly, deeply, cautiously.
5:03uh so on so forth, right? I hope you're
5:04kind of picking up what I'm pointing
5:05down here. Obviously, this type of
5:06things, you can go infinitely here. If
5:08you need more examples, I'll just kind
5:09of ask Shaji Biti to come up with a
5:11bunch of examples here. And so, if you
5:13add these sort of like personality
5:14questions, especially for a niche uh
5:16like astrology where like, you know, the
5:18emotions are really heightened, this
5:20will make them really invested and
5:21really actually want to know the answers
5:23to all these questions, right? Because
5:24it's going to feel super personal to
5:26them. Then, after they go through the
5:27onboarding, they're obviously hit down
5:29with the payw wall. And so they're hit
5:31with a soft payw wall. That means you
5:33are able to exit out of it. Uh because
5:35the function of the app is slightly
5:37different than like Cali which has a
5:38hard payw wall. Part of the app
5:40functions is that they share the app
5:41with their friends. And that's kind of
5:42why it's premium. And so let's break
5:44down their kind of payw wall and what it
5:46looks like is they start with a headline
5:47and a sub headline. After that they see
5:50the pricing uh which is about you know
5:52$45.99 for one year and uh $11.99 for
5:56weekly. uh you know if they choose
5:58weekly then yearly they would have to
5:59pay over $600. So so it's highly
6:02incentivized to choose the $45 plan
6:04because you know you save 93%. That's
6:06kind of just done to you know ramp up
6:08the earnings per per install. Right
6:10after that they get a what's included
6:11type of section which kind of describes
6:13what they get with the subscription. In
6:15my opinion it's kind of bad. It's very
6:17uh thin and very basic. You really
6:19should like value stack and explain
6:20things and really show off the value
6:22that they get in the subscription. After
6:24that they have reviews which is really
6:25nice. One thing I would change here is
6:27definitely just add images or like any
6:28other type of extra like before and
6:30afters maybe of people going into being
6:32single and being in a relationship uh
6:34them you know photo with them with their
6:36husband or getting proposed stuff like
6:37that right this really kind of tug on
6:39the heartstrings and really speak to
6:41what the audience is trying to achieve
6:42by downloading this app. After that
6:44they're shown the pricing again and at
6:46the bottom they have a sticky call to
6:47action which is basically stays as they
6:49scroll to the page so they can always
6:50check out at all times. Right? It's a
6:52very simple minimalist checkout
6:53experience. They also don't have any
6:56one-time offer that if somebody start
6:57checking out and exit out, they don't
6:58have that, which is a shame. Uh but
7:00yeah, that's basically it. They have a
7:02lot of space to improve both the
7:04onboarding and the payw wall. Now,
7:06eventually once they go through that,
7:07you know, if they exit out of it, they
7:08don't even check out, they're hit with
7:10the core app functions. And the app
7:12functions is kind of basic. It's
7:13basically just it's basically this chart
7:15where they able to see uh zodiac signs
7:17and get information about each one. And
7:19they only have, you know, unlock one,
7:21which is their own once they sign up.
7:22And then uh every other sign is
7:24basically locked and they have to uh
7:26share the app with their friends and get
7:28their friends involved and download it
7:29and have to cross with their friends in
7:31order to unlock the other signs
7:33basically, right? Uh and that's kind of
7:34the word of mouth factor that's the that
7:37they're trying to use to kind of get
7:39organic growth and have people
7:40organically talking sharing the app for
7:41them. And that's basically the core
7:43function. Everything else is kind of
7:44locked behind the shop payw wall which
7:46I'll explain in a second. And then
7:47everything else is also locked behind
7:49the uh subscription to of getting you
7:51know daily readings and daily horoscopes
7:53and stuff like that. Right now the real
7:56smart thing that they're doing is the
7:57fact that their average order value is
8:00able to go all the way up to $244.
8:02Right? And that's not counting the
8:03subscription and MR stuff as well.
8:05Right? And that's simply because they
8:08have over 10 different upsells that
8:09they're upselling and they're constantly
8:11adding new upsells and testing that and
8:13what people converting on. Right? Uh
8:15they have soulmate drawing for 27 bucks.
8:18They have unlocking your soulmate
8:19charts. They have uh the month and year
8:21you'll meet your soulmate. Uh unlock how
8:23you will meet your soulmate. Uh where
8:25your soulmate is from. Uh your next 12
8:27month road map. Uh like double speed.
8:29That's the initial uh subscription they
8:32show on the opening page. They have
8:34that. Then there is the your career
8:35success financial abundance upsell. Then
8:38they have another upsell for receiving
8:39daily horoscopes. And then you have like
8:41kind of cheat the systems apps which
8:43like which is basically that you're able
8:44to add friends without having to cross
8:45them which kind of like a barrier. And
8:47so they're adding all these extra
8:49upsells and stuff. For example, when I
8:50started making the video this this thing
8:52didn't even exist, right? They added
8:53this kind of after I already started
8:54recording the video which is why I had
8:55to update it, right? So they're
8:56constantly adding other upsells right
8:58here and they're testing what type of
9:00offers are performing. And so that's a
9:02real secret of uh why they're able to
9:04make so much money off like a very cheap
9:06app and that they're not even marketing
9:07that heavily, right? Yeah. And that
9:09basically kind of covers the whole
9:10onboarding and app functions. It's a
9:12very simple app. It's really not super
9:14duper complex. Most of these the
9:16deliverables, you know, like all these
9:17extra features, stuff like that. I think
9:19most of it is just automated with chat
9:21GBT APIs, right? Uh the soulmate
9:22drawings, the charts, stuff like that.
9:24Just get a couple data on the birth
9:25chest years and just kind of they have a
9:28they probably have a very specific
9:30prompt for chat GPT and just kind of
9:31link it up and they that's kind of what
9:33they deliver. So overall, it's a very
9:34simple app. Nothing super duper complex
9:36or crazy here. uh but very you know
9:39strategically placed and that kind of
9:41brings us to the core concept of the
9:42video which is you know the marketing
9:44breakdown. How are they actually
9:45growing, promoting and scaling this app,
9:47right? Uh how are they driving traffic
9:48and user acquisition? That goes beyond
9:50just like the internal uh sharing
9:53feature which I talked about right
9:54initially, right? Because that's not
9:55really how they're growing in my
9:56opinion. Uh so far I haven't seen that
9:59much success with this for them at least
10:00from the analysis I've done. Uh most of
10:02their marketing is going through short
10:04form, right? Instagram, Tik Tok. They
10:06also had a YouTube but I would say the
10:08YouTube kind of flopped for them. It
10:09didn't really perform that well. So they
10:11have been focusing solely on Instagram
10:13and Tik Tok. Any as you can see uh on
10:15Instagram she has over 40k followers and
10:17then on Tik Tok she has over 200k
10:19followers. She has over like 650 videos
10:21on Instagram and over 450 videos on Tik
10:23Tok. On Tik Tok she has you know
10:25significantly way more views. She's you
10:27know total views of almost 200 million
10:29and on Instagram she's only got like 50
10:31million views. Uh and in total she's
10:33averaging about 40 to 80k views per
10:35video on Instagram and she's all doing
10:37almost like double or triple that uh at
10:38around 200 400k average views uh per
10:41video on Tik Tok. And one thing that's
10:43very um interesting of note here, right,
10:45is she's really going over quality over
10:47quantity approach, right? Uh unlike many
10:49other apps or SAS growing through
10:51organic, uh Star doesn't have dozens of
10:54alt accounts, all mass posting content,
10:56right? It's just Neta and her main
10:58Instagram and Tik Tokish pages, right?
11:00If you watch my other case study
11:02breakdowns, then you would know like
11:03Cali or Bio Chat or any of the other
11:05apps, they often times have like
11:07multiple bulk accounts all mass posting
11:10content and reposting stuff on multiple
11:12different accounts, multiple different
11:13profiles. And that kind of brings me to
11:14the other far because all these accounts
11:16is a cool strategy, right, volume-wise.
11:19But the issue with it is that if you
11:21take a look at some of these accounts,
11:22right, most of them are averaging only,
11:24you know, 3K views, 9K views, uh 1K
11:26views, 1K views, 5K views, right? the
11:28view count view counts on these videos
11:30and all these profiles are usually very
11:32very low and they're just banking that
11:34eventually if they just mass post like
11:35you know a hundred videos one of them
11:37will go viral and that's kind of how
11:39they make back their money right and I
11:41mean the economics of this does make
11:42sense I mean Cali and are both you know
11:44very successful apps so definitely does
11:46work but starcross and that definitely
11:48went for a more consistent approach of
11:50just finding a formula and really you
11:52know building a brand around the whole
11:54thing and that's kind of how they're
11:56growing right now if you take a look at
11:58their analytics. Uh this is the
12:00Instagram analytics and this is the Tik
12:01Tok analytics. She's posting, you know,
12:03about 2.5 times per day. Uh as you can
12:05see here and on Instagram, like I said,
12:08she's very few videos that went like
12:09omega viral on over overall she's she's
12:12averaging very like consistent growth
12:14and and viewership. It kind of just
12:15means that she's building a real loyal
12:17fan following. Uh daily posting wise as
12:20you can see she is posting you know
12:21usually once or multiple times per day
12:23beyond the couple days that she skipped
12:25but it's very very consistent as you can
12:27see here uh same thing on Tik Tok but
12:29the difference on Tik Tok is like I said
12:31she's going viral uh a lot more often as
12:34you can see here right so whenever she
12:36posts her videos are exposed to the for
12:37you page and like broader audience a lot
12:39easier on Tik Tok than they are on
12:41Instagram and so that brings us down to
12:43let's break down her most viral video
12:45and kind of analyze what she's doing
12:47correctly and what what lesson you can
12:49take from it, right? Because in her
12:51videos, she's doing something very
12:52unique and uncommon uh that most other
12:56apps and like people growing organically
12:57are not really doing because she's not
12:59posting, you know, viral memes. She
13:01doesn't try to hide her promotion. She's
13:03not doing really any of that. She's
13:04posting really long form videos which
13:06are like 6 minutes plus giving real uh
13:09advice like astrology advice. Uh and
13:10then all the her call to actions are
13:12very direct, right? It's like if you
13:14want to use so and so, click the link in
13:16the bio and get the app yada yada yada.
13:17Right? So, a very different approach
13:20compared to most other apps. So, I have
13:21this like octopus breakdown of each part
13:23of the video, but let's first play the
13:25video so you kind of get the idea of how
13:27this whole thing looks like.
13:28>> This is the toxic partner you
13:29subconsciously crave based on sign. If
13:31you want a full soulmate reading and
13:31when you're going to meet your soulmate
13:32based on your entire chart, I have that
13:33link in my bio. Aries, you
13:34subconsciously go for the emotionally
13:35unavailable. You never go for the easy
13:36target. You love chasing what's out of
13:37reach. Your toxic trait is you like when
13:38someone pushes back a little bit. You
13:39fall for those that excite you. They
13:40give you just enough to keep you hanging
13:41on. They give you the world and then
13:42they pull back in an instant. You were
13:43initially drawn to them because of the
13:44freedom space they provide. But as time
13:44goes on, they don't show any progress.
13:45When you can't conquer and win their
13:46love or you have a very hard time
13:47processing that you keep hope alive to
13:48try to gain control of the situation.
13:49You keep romanticizing someone that's
13:50never going to emotionally commit to
13:50you. Trust me, I can tell you everything
13:51about your future spouse. And this is
13:52not it. Taurus, your subconscious falls
13:54for the familiar manipulator. You want a
13:55long-term partner. So, someone to build
13:56a home in future with you. You take your
13:57relationship responsibilities very
13:58seriously. You see them as an
13:58investment, but you have a very hard
13:59time choosing partner that's right for
14:00you. You set your sights on someone for
14:01the challenge or for the security more
14:02than the suitability. Once you make your
14:03mind committing to someone, you don't
14:04know when to let go. You're a creature
14:04of habit who hates change. You're loyal
14:06and loving with the soft.
14:06>> So, yeah. Hopefully, you guys kind of
14:07got the idea of what the video is about.
14:09Obviously, I'm gonna play the whole
14:10thing, but uh that snippet should be
14:12enough to kind of get the idea. If you
14:14guys want to watch it, then you can just
14:15find the video yourself and watch the
14:16full thing. So, first off, let's break
14:18down her hook of the video, right? Her
14:20video starts off with this is a toxic
14:22partner you subconsciously crave based
14:24on your zodiac sign, right? Uh so, right
14:25off the bat, you got the word toxic,
14:27which is a emotional trigger word. Then
14:29you have you subconsciously crave makes
14:30it personal and mysterious. And then
14:32zodiac sign is an algorithm magnet and
14:34kind of call out what the video is going
14:36to be about, right? The most important
14:37thing, there's no like, "Hey guys,
14:38welcome to my channel." There's no like
14:40long winded intro. It just kind go
14:42straight to the clickbay type of hook to
14:44attract attention and, you know, get
14:45people invested into watching it, right?
14:46That's the first 3 seconds. After the
14:48hook, she does an immediate call to
14:50action where if you want a full soul
14:52reading, click the link in my bio, which
14:53in my opinion, you know, is a little bit
14:54risky. And so, if you watch my other
14:56case videos, you'll know that most app
14:58posting organically specifically try to
15:00avoid being direct with their call to
15:03actions. I would much rather try to hide
15:04and like make it seem organic and kind
15:06of flow it into the content just you
15:08know nonchalantly right and Neta
15:10partially keeps that strategy alive
15:12because she never directly tells her
15:13like go and download the app right uh
15:16she frames it as more of a benefit aka
15:18get your own personalized reading right
15:20she's going to do a reading right now in
15:21the video but if you want to personalize
15:22with more details and personalize to you
15:24then click the link in the bio doesn't
15:25really say much more than that right but
15:27overall it still is kind of a risky
15:28strategy but it's proof that as long as
15:30you're providing enough value in the
15:31videos then you don't really have to
15:32rely ly on gimmicks and hacks and memes
15:34and like to get people to trick them
15:36into converting. Right? You can direct
15:38directly ask them uh as long as you're
15:40providing the correct amount of value.
15:41Right? After that, she goes into like
15:42the actual core concept of the video
15:44which is kind of like a 12 mini Tik Toks
15:46in one uh where she goes on because the
15:49video you know is almost 10 minutes long
15:50and she goes through every single zodiac
15:52sign and that gives you about 12 chances
15:54to make someone feel personally
15:55attacked. Each call out hits a very
15:57specific emotional wound which is like
15:58Aries the chaser, Cancer the overgiver,
16:00scor Scorpio the control freak so on so
16:03forth. And this style of personality
16:04call out works because it's very
16:06relatable and personalized to the
16:08viewer, their family, their friends,
16:09their ex, their boyfriend, so on and so
16:10forth, right? They obviously, you know,
16:12zodiacs, everybody has heard of the
16:13zodiac sign. Anybody who's obsessed with
16:15zodiac signs will know the zodiac signs
16:16of each type of person in their life. H
16:18and so they want to hear the full video
16:20so they can, you know, match each one of
16:22the zodiacs to all the people in their
16:23lives. And so that results in you get
16:25high watch time because people wait for
16:26their own signs and the signs somebody
16:28they know and obviously also get a lots
16:29of shares because they want to share uh
16:32if the signs are correct you know with
16:33their friends like oh this is totally
16:34you this is totally my boyfriend this
16:36totally my ex so on so forth right and
16:37you know you might think that this is
16:39strategy that only will ever work for
16:40astrology and that's wrong because we
16:42actually copied this strategy for one of
16:44my clients uh and we we've been crushing
16:46with it and it's in a completely
16:47different niche. She'll actually I'll
16:48actually expose that ad h after this
16:50segment. And lastly, I really want to
16:52also tell you about the kind of the
16:53psychology of why the video works,
16:55right? The emotional trigger she's
16:56playing with is that every sign is
16:58framed around a toxic pattern the viewer
17:00probably already suspects they have but
17:02hasn't heard put into words yet, right?
17:05Everybody knows they're toxic some ways,
17:06yada yada yada. She calls out something
17:08people already know, but she's just kind
17:09of framing it into like a clickbait type
17:11of package. And so with that, like she's
17:13not doing a broad, yo, this is what
17:14astrology is, right? She's not
17:16explaining astrology. the viewer already
17:17knows what that is. She's exposing the
17:19viewers love dysfunction, right? Which
17:20is a core emotion that everybody had.
17:22And so that kind of moves it from being
17:24educational content to being identity
17:26content and something that's, you know,
17:27uh something that has, you know, more
17:29drama and spice and emotion filled into
17:31it, you know. And then obviously all of
17:32that leads into people commenting, "How
17:34do you know? That's so interesting.
17:35That's really relatable." yada yada
17:37yada, which I can show you an example of
17:38right here. These are so accurate. I'm
17:40an Aries. My jaw dropped. How accurate
17:42this is. Aries was too a little too
17:44specific. So forth, right? because the
17:46calls were so personal, uh, it gets the
17:48viewers again like their dopamine and
17:50their emotions involved and that kind of
17:52what gives them this kind of like shock
17:53value, right? And that's kind of what
17:54leads to go viral. Now, the final thing
17:56I want to leave you with is kind of like
17:57the breakdown of the whole format of how
17:59you kind of copy it. So, I want to start
18:00off the hook of the video with some kind
18:02of trigger question or accusation, which
18:04for example would be here's to talk to
18:06pattern you're stuck with. This is what
18:07you crave but want to admit so on so
18:09forth. Then I want to give them like a
18:10small diagnosis of kind of what the
18:12problem is which should be based on
18:13their identity like would be their
18:15zodiac sign their personality type their
18:17habits their hobbies so on so forth
18:19after that you want to include an
18:20emotional trigger language like
18:22manipulator overgiver emotional vampire
18:24right you don't want to use basic words
18:26like sad happy whatever really want to
18:28stab them with a knife right you want to
18:30use sharp language that really gets
18:32people you know aware and awake after
18:33that you want to add the twist of the
18:34knife which kind of makes them feel seen
18:36but also really heard so for example
18:37it'll be you keep giving to somebody who
18:39won't give back. You think it's passion,
18:40but it's control. So on so forth. You
18:42already extrapolate uh their diagnosis.
18:45And then lastly, you want to become a
18:46savior and offer them fix, which is I
18:47can tell you who your actual soulmate
18:49is. Click the link in bio to have a full
18:51reading. So on so forth, right? And so
18:53that's basically it. There's no Mr.
18:54Beast editing gimmicks. There's no
18:56tricks. There's no hacks. There's no
18:57memes. It's very directly visualizing
19:00problems and selling solutions. So it's
19:01very like how to sell 101, I would say.
19:03Right. And so yeah, this whole format
19:05got her 4.5 million views and is the
19:07most watched video on her page. Now, as
19:09promised, I want to give you examples of
19:10the exact same format being used in
19:13different niches and having tremendous
19:15results. Like, for example, here in the
19:16golf niche and here in the gym niche of
19:18the same, again, same format. Obviously,
19:20they're not really selling an app here,
19:21but this is proof that these videos are
19:23going viral as long as you're following
19:24the same framework. So, I'll play a
19:26short segment of the video. Now,
19:27>> here are the four types of golfers
19:28within your golf group. Number one, the
19:29dire. Every single golf group has this
19:30guy. He lives for the Saturday round
19:31with the boys. He's pushing everybody to
19:32have a couple more drinks than they
19:32should. He's setting up all of the
19:33gambling before you even get the course.
19:34He kind of gets on your nerves, but you
19:35couldn't live without it. Number two,
19:36the dude who can't separate. He told you
19:37he got to clear with his wife or his
19:38girlfriend. No, he sure didn't because
19:38he's doing everything he can on the
19:39front nine to diffuse the sit sit sit
19:40sit sit sit sit sit sit situation or he
19:40said he was done with the work for the
19:41day and he's constantly taking meetings
19:42on the court but he's a pretty good
19:43golfer he's a guy we all love and
19:44appreciate the t time guy you don't have
19:48ever
20:02>> and so as you can tell both these videos
20:04right they're not talking about
20:05astrology science it's not something
20:07super personalized is, but it's still
20:09following the same framework of calling
20:11out like and uh segmenting users into
20:13into an identity which causes it to go
20:16viral. And so that's kind of the
20:17psychological trick that we're playing
20:18here. And so for one of my clients,
20:20Clear 30, which is like a cannabis
20:22smoking, quitting app, which kind of
20:24helps you quit smoking basically weed.
20:26uh which again like it has zero
20:28relationship to zodiac signs but what we
20:30did is just kind of break down to
20:32different type of cannabis users which
20:34is like the first time smoker, the
20:35creative spark seeker, the fadeaway
20:37smoker, the me the the memory blanker,
20:39the avoidance smoker, like so forth kind
20:41of broke into different categories. Then
20:43again, these charts, we just pulled them
20:45out out of our ass. There's nothing
20:46special about them. And not only that,
20:47it's an image. We didn't even bother
20:49making a video just because we wanted to
20:50validate if the concept will work. And
20:52this ad absolutely crushed for us,
20:53right? Uh and again totally different
20:56niche, totally different market, totally
20:57different like, you know, uh segments of
20:59of identities of people, but it still
21:01performed, right? And now that we
21:02validated, we want to expand and turn
21:04turn this into like other image ads,
21:06make videos about it, make skits about
21:08it, right? Make the same type of like
21:09kind of personalized videos like these
21:11and lol them, right? There's a lot of
21:13different movement we can go through
21:15after we validated it. And it took, you
21:17know, almost zero effort to make this
21:18type of ad. So hopefully that kind of
21:19gives you inspiration that you know you
21:21can study your competition and copy what
21:23they're doing both directly and
21:24indirectly now the last thing I want to
21:26leave you with is a repeatable viral
21:28formula. Right? Once you figure out what
21:31format works on your store for content
21:32that consistently is getting views, you
21:35want to milk that format every single
21:37day for everything it's worth. That's
21:38exactly what Neta did. That's exactly
21:39what Kelly did. That's exactly what
21:41every successful app or SAS doing
21:43currently right now. Right? So as you
21:45can see Neta did exactly that. producing
21:46consistent daily content about astrology
21:48predictions, readings, advice, insights,
21:51so on so forth. Everything to do about
21:53astrology, emotions, relationships,
21:55soulmates, so on and so forth.
21:56Everything that they're, you know, her
21:57users want. And she obviously she's
21:59reading the comments and she's, you
22:00know, adjusting the content based on the
22:01feedback she's getting.
22:03And she's doing all of it in the same
22:05kind of like uh aesthetic casual style
22:07where she's just kind of just talking
22:08straight to the camera in her bedroom.
22:10So, it kind of just feels natural like
22:11she's talking to a friend and people are
22:13able to relate to that. And so, as you
22:15can see here, all her videos look
22:16basically identical. She just changes
22:18the caption and kind of what the topic
22:19of the video is about and changes the
22:20hooks and the call out to what you're
22:22doing and the identities she's calling
22:23out inside the video. Right? If you guys
22:25want more like clear examples, feel free
22:26to check out her profile and look at it.
22:28I'll play a couple examples of her
22:30videos now just kind of so you get an
22:31idea.
22:32>> I am exposing your turns and turn offs
22:33and those of whoever you're with based
22:34on your zodiac sign. If you want to know
22:35everything about your soulmate, your
22:36future spouse, I have that reading in
22:37like my bio, including what their zodiac
22:38sign is. Aries, your turnons, passionate
22:40kissing, being the boss and being baby,
22:41having a playlist made for them, someone
22:42who talks a lot about books,
22:43intimidating looking softies, sweet
22:44smelling perfume, lip biting, and
22:46randomly getting memes from you. Their
22:47turn-offs, being compared to your ex,
22:48mixed signals, saying you need to chill,
22:49people that whine or ignorance, someone
22:51who doesn't like to cuddle, forced
22:52conversation, being ridiculed for
22:53hobbies, and if you're not experimental,
22:54Taurus, your turnons, being offered your
22:56hoodie, a dark, cozy, starting in just 2
22:57days, we are entering an extremely lucky
22:59year according to astrology. Certain
23:00zodiac signs are about to experience
23:01life-changing blessings without having
23:02to do anything. These are the six lucky
23:03zodiac signs, plus two honorable
23:04mentions who will feel the effects the
23:05most. To track exactly what day these
23:06blessings are going to come into your
23:07life, you have to use star cost. It's
23:08the most accurate astrology app. Has
23:09your entire daily horoscope for free.
23:10Pisces, the north node is moving into
23:11your sign on January 11th, literally so
23:13soon. Neptune is going to continue to
23:14amplify your intuitive power. You are
23:15stepping into a year of faded
23:16opportunities, soulmate connections,
23:17creative breakthroughs. This is a time
23:18for profound spiritual growth and
23:19aligning with your destiny. You're going
23:20to feel this by my magical moments in
23:20love, career advancements in creative
23:22fields, and a renewed sense of purpose.
23:23Cancer, I am ready for January 2025. I
23:25haven't been this excited to tell you
23:26guys what's going to happen in your love
23:27life for a while. Let me explain all the
23:28crazy, intense, emotional, exciting, and
23:29surprising things happening in your love
23:30life in January. Based on your zodiac
23:31sign, don't forget to download Star
23:32Cross, the most accurate I've ever seen.
23:33It literally puts you on the right path
23:34based on your astrology. Starcross is
23:35the only app that has free daily
23:35horoscopes and you unlocked your
23:36soulmate subject every time you add a
23:38friend. Completely free. Aries, January
23:39is all about awakening secrets and
23:40finding clarity in your life. Venus and
23:41Pisces on January 2nd is activating your
23:4212th house of secrets and your
23:43subconscious desires. Love is taking on
23:45a dreamy mystical quality. Hidden
23:46feelings either yours or someone else's
23:47are going to push you to confront truths
23:48that you've been avoiding. Mars
23:49retrograde moves into Cancer on January
23:506th impacting your fourth house of
23:51emotional security.
23:52>> Hopefully that kind of made sense. And
23:53then also inside her videos, she's very
23:55often using a couple like, you know, uh,
23:56retention hacks where like, for example,
23:58she's forgetting to mention a specific
24:00zodiac sign or she tells people to kind
24:01of watch the part two of the video and
24:03go on her profile, right? And all of
24:04that kind of just builds extra
24:06attention, likes, comments, interest,
24:07and so on so forth, right? Kind of basic
24:09stuff, but thought I'd mention it. And
24:11so, yeah, I mean, that kind of just
24:12finishes up their whole current 60k
24:15funnel, uh, which is again TLDDR. She's
24:17posting one to four videos per day on
24:19both Instagram and Tik Tok, as you can
24:20see here. uh in each side of the video
24:22she drips a little bit of value and uh
24:24and advice which she then follows up
24:26with a direct call to action which gets
24:27them people to uh go and install the
24:29app. Once the people install the app, go
24:31through the onboarding and get hit with
24:33a self-pay uh and ideally you convert
24:35they're then hit with the core app
24:36functionality which gets people to share
24:38the app with their friends so forth to
24:40you know you want to cross the phones
24:41together. Once user are addicted to like
24:43the daily horoscopes and insight so on
24:45so forth she upsold them the extra
24:46services to get that lifetime value up
24:48and then I at the end you know obviously
24:50that just kind of prints them money you
24:52know TLDDR now that's great but I feel
24:55like we can really expand this and grow
24:57this to you know start making over 200k
24:59per month and you know grow beyond that
25:01and uh build like more enterprise value
25:03for this uh for this app and so with all
25:05my clients the first thing I always do
25:06uh is that we want to double down what
25:08is already working and so neta's case
25:10that's going to be a organic outreach
25:12and we're going to do that by number one
25:14doing Instagram profile optimization.
25:15The same way there's, you know, website
25:17conversion rate optimization, we want to
25:18do the same thing but for their
25:19Instagram profile. And so to do that,
25:21obviously there's another three main
25:22things that we want to fix up is number
25:24one, write a better bio. I mean, right
25:26now she has a uh email here. She has a
25:2822K on Tik Tok and she gets a call to
25:31action in the bio. That's about it. We
25:32want to really fix that up. Want to
25:34remove the business email. Why would you
25:35be asking people to like contact you for
25:37brand deals if you're already promoting
25:39your own product on your page? doesn't
25:40really make sense. After that, you want
25:42to write a better description kind of
25:43explaining who you are, what you do,
25:45astrology with 50K plus souls, soulmate
25:47readings and toxic truths. Find out when
25:49and how you're going to meet uh who you
25:51want to meet, so on and so forth. Get
25:52and then lastly, you want to have a call
25:54to action which like get your chart
25:55decoded, a star cross, yada yada yada,
25:57right? Obviously, you want to change it
25:58up. This is just kind of a basic example
26:00what you want to do. After that, we
26:02really want to have a highlight reel
26:03right here, which is going to be our
26:05kind of like which will be kind of like
26:07our stories, which helps sell the
26:08product basically because everybody
26:09wants to kind of snoop around, do a
26:11little bit of research, feel like, you
26:12know, they kind of know what they're
26:13getting into, that's what they're going
26:15to allow them to do, right? When I have
26:16a story highlight reel like this, which
26:18goes after, you know, testimonials,
26:20reviews, research, FAQs, so on so forth.
26:22Here's a couple examples of what you can
26:24go after. All of this kind of just works
26:26like a section on your homepage when
26:27it's on your sales page where it kind of
26:29breaks down different parts and kind of
26:30builds trust and authority so that once
26:32they actually go on the app page and
26:34they actually install it and start doing
26:35the onboarding, they already know what
26:36they're getting into and they already
26:37trust you. They already like you.
26:38They're already pre-committed into
26:40actually, you know, hitting that
26:41purchase button. After that, a very
26:43important thing you really want to focus
26:44on is creating a VSSR, right? A video
26:47sales reel. And so and what a VSSR is is
26:50basically a real which that explains
26:53exactly what's the app is you know
26:54Starross is how it works who it's for
26:57and what they'll get right it does not
26:59need to go viral it only needs to
27:01convert called viewers because you know
27:03maybe she'll post some kind of video
27:04maybe a meme maybe a joke or just you
27:06know some random video tends to go viral
27:08and inside the video she doesn't fully
27:09explain what the app is but as long as
27:11they're interested they'll visit the
27:13profile and that's when they'll watch
27:14this video which will then sell them on
27:17the actual thing right that way can uh
27:19stop really having to push or sell
27:21anything inside your own videos and you
27:22can just make viral content and once
27:24they visit your profile that's when you
27:25can sell them and so it should be always
27:27kind of just pinned at the very top
27:28right here and so that you know people
27:30always see it immediately and so most
27:31important part of the video is it's
27:33going to be the thumbnail right you want
27:34to have a clear thumbnail you know some
27:36kind of image here have an arrow so it's
27:38kind of just signifies that they should
27:40watch this video and you can have it
27:41kind of title right here you can also
27:43just have a title so watch this video
27:44now or like you make something feel
27:46really like time sensitive Right after
27:48that, you want to have, you know, good
27:49hook and grab attention and kind of get
27:51people invested into watching the full
27:52thing. After that, you want to build uh,
27:54you know, authority and trust
27:55explaining, "I'm Neta. I'm an astrologer
27:57with so and so. I make content that
27:59calls out your XYZ problems and helps
28:00you find who you're actually meant to be
28:02with, yada yada yada." Then you kind of
28:04explain what the app is. What is
28:05Starcross? Show the app promise. I
28:07created so and so app so you can get
28:09real soulmate insights and not generic
28:11horoscopes. You'll get custom XYZ, your
28:13love ABC, and detail one two three based
28:15on your charts, yada yada yada. just
28:17kind of fill in the blank. Obviously,
28:18I'm not going to write the whole thing
28:19out. I'm kind of just kind of conveying
28:21the idea for you here. Then, you want to
28:22have proof and benefits uh to build kind
28:24of emotional connection and show social
28:26proof. Uh girls tell me every day uh
28:28that the app changed their life. Some
28:29met their match. Uh others finally
28:31walked away from toxic situations. They
28:32knew they were in a something along
28:34those lines. You can also add some
28:36images on here, some before and afters,
28:37some success stories, so on so forth.
28:39Really build that trust up. Make
28:41yourself seem like an authority. And
28:43then last, you want to finish it off
28:44with a very strong call to action. tell
28:46them exactly what to do. Like if you're
28:48even a little bit curious about XYZ,
28:49then you're ready to learn the secrets
28:51of APC, blah blah blah. Click the link
28:53in my get one, two, three. Right? Like I
28:55said, a couple tips. Be sure to overlay
28:57testimonials, viral comments,
28:58screenshots, videos of the app being
29:00used and users being happy, so on so
29:02forth. Right? All of that is going to
29:04help increase conversion rate. So
29:05hopefully that kind of gives you an idea
29:06what to do. This is going to be really
29:08powerful. Uh and this alone will kind of
29:10I feel like will really increase
29:11conversion rate and help scale things a
29:13lot. Uh and the next step after
29:15optimizing Instagram profile is to just
29:17replicate it, right? You want to
29:18depersonalize and multiply the content
29:20agent. Like I said, we already know what
29:22works. Organic is crushing for these
29:24guys. So let's just expand it. Right
29:26now, Star and Neta are the same entity,
29:28right? But if you want to scale or sell
29:30the company later on, we need to
29:31separate these two. All the growth for
29:33the company is only driven by Neta, then
29:36nobody would want to, you know, acquire
29:37the company because they aren't Neta,
29:38right? If you can't be Neta, then you
29:40can't drive further growth because you
29:41can't post these videos. And so the main
29:43thing we want to focus on is having one
29:44uh Tik Tok Instagram profile that is
29:46purely a starcross brand and onset
29:49account we really want to focus on
29:50reposting existing content that was
29:52already performing on uh the main
29:54account on another account and the
29:55multiple accounts we're going to create
29:56in a moment right and eventually want to
29:58transition to just having its own like
29:59kind of brand content as well on the
30:01profile uh its own brand content and
30:03brand voice uh so it's seen as bigger
30:05than just one creator basically that's
30:06kind of the goal here once that's set up
30:08we want to bring in more creators right
30:10we want to hire two to four other
30:11astrology based creators to film videos
30:14using the, you know, proven viral
30:15format. You can very easily find
30:17thousands of astrologers online on
30:19Upwork, Facebook, Tik Tok, etc. Reach
30:21out to them, offer them a retainer with
30:23a performance incentive and bonuses,
30:25right? As long as the videos get views.
30:26This kind of the same format that Bible
30:28chat AI uh scale with multiple creators
30:30and same brand voice. As you can see
30:32here, this kind of what it would look
30:33like where you would have different
30:34creators with the, you know, star cross
30:36or Bible chat name in the brand and they
30:38would all post the exact same format. Uh
30:41and eventually, you know, some of them
30:42will blow up like this one and some of
30:44them maybe, you know, will not perform
30:45as well as this one. You just cut out
30:46the ones that don't perform. Uh scale up
30:48the accounts and the creators that
30:50perform well and have, you know, create
30:51good content consistently and that are
30:53easy to work with. And then from there,
30:55like I said, build a creative system
30:56that you can run kind of like a
30:57dictator, right? Uh give each of the
30:59creators a proven format. Let them film
31:0110 to 20 videos up front. Test them. If
31:03they hit, keep them. If they flop, fire
31:05them and replace with other creators. Uh
31:06once this is set up, this really removes
31:08Neta from needing to film every single
31:10day, every single video and start turns
31:12starcross into a content studio that
31:14makes scaling and exiting much easier.
31:16Right? Because like I said, the core is
31:18kind of separate the face from the brand
31:20and keep them two separate, right? Once
31:22that is set up, now we've already kind
31:24of uh achieved the most important stuff.
31:26Next step after that is kind of
31:27experimenting with more formats because
31:29right now all the content is still very
31:31much kind of the same, right? It's all
31:33kind of the same format being rinsed
31:35over and over again. And as long as it
31:36works, that's great. But uh now that we
31:38have more accounts, we can start
31:40experimenting more and doing kind of
31:41riskier things, right? We can do meme
31:43formats, slideshows, voiceover formats,
31:45mashup of fun fan comments, so on and so
31:48forth, right? Just test a bunch of
31:49things. We can, you know, steal ideas
31:51from other niches, from other creators,
31:52uh other viral sounds, so on so forth,
31:54and see if we can find another like
31:56golden viral formula that we can keep
31:58replicating with other creators. Now,
31:59all that combines, now we have a good
32:01content agent. We have a bunch of
32:02different types of content. we have
32:04multiple creators going uh we can start
32:06addressing different ICPs beyond just
32:08like soulmate people and maybe we can
32:10find you know some other niches that are
32:11people passionate about it and once we
32:13have that then we can start going into
32:14paid advertising because right now they
32:16haven't ran a single ad on Facebook
32:17which is kind of crazy to me so yeah in
32:19my opinion we should just kind of take
32:20out all the top performing organic
32:22videos uh put them into uh Instagram and
32:24Facebook ads and just scale them right
32:26uh because it's very easy to scale if
32:28it's already been proven uh you know
32:30scaling with organic is a lot more
32:31difficult and kind of annoying and
32:33tedious than with paid ads. Because with
32:34paid ads, if something's working, you
32:36just change the budget from $100 to 500,
32:39then to a,000, then to 2,000, then
32:413,000, and just keep scaling until, you
32:42know, uh you find the breaking point.
32:44Then you just kind of add more
32:45creatives, basically. Right from there
32:47also uh beyond just the um viral formats
32:50there we want to obviously also want to
32:51make dedicated creative formats uh for
32:53paid ads you know retargeting formats
32:55promo formats yada yada yada kind of
32:56explain the feature set more of the app
32:58kind of to retarget people uh to help
33:00them convert if they didn't fully
33:02understand what the app was on the
33:03initial touch point uh and with that
33:05after setting up this whole system that
33:07should really basically kind of put them
33:08on the map to scaling to 200k plus in MR
33:11and beyond that uh and you know kind of
33:13give you hopefully give you some insight
33:15as on what you should be focusing inside
33:17of your own business. Now, if you take a
33:19look at the scale your app funnel,
33:20right, I kind of mapped out what they're
33:22already doing and uh you know, which is
33:24in the green one and grade out the
33:26things they're not doing currently kind
33:27of to visually um help you understand
33:30what they're missing out on, what they
33:31should be focusing on. Right? So, right
33:32now, like I said, they're doing on
33:34Instagram. They're doing uh they have
33:35two viral content formats, which is
33:37educational content and psychological
33:38content, right? That's kind of what
33:40they're going after. Uh after that, that
33:42lends them into the conversion funnel.
33:44And inside of that, they only really
33:45have the app page. Like I said,
33:47initially the onboarding flow is pretty
33:48weak and could be improved heavily. Uh
33:50from there, their offer is still in my
33:53opinion kind of weak. Starcross as an
33:54app isn't fully explained what it does,
33:57what the benefit is. I feel like the
33:58offer can be really improved. Uh on the
34:01back end, they obviously they also don't
34:02have any retargeting ads set up. They
34:04don't have any retargeting emails, SMS
34:06flows, organic. Actually, they do have
34:07organic re-engagement content. Uh this
34:09one is correct. uh but they're missing
34:11out on these two parts which will bring
34:13uh back the cold leads into the sales
34:15funnel. Right? So those are kind of the
34:17main issues there. Then after that
34:18obviously they go into the app which is
34:20great and they are kind of mastered this
34:21part right here. They use the user
34:22growth system inside the app itself is
34:24pretty great. They have the shar
34:26sharability function to kind of keep
34:27unlocking extra astrology things uh by
34:30sharing the app and getting other
34:31friends to install it. Uh that kind of
34:33built a verality loop and engagement
34:35loop which sends everybody back to the
34:36top of the funnel which is great. Uh
34:38they also on the other side profit
34:40growth wise they have a lifetime value
34:42segment here with by having the insane
34:44amount of upselles and extra services
34:46they can buy inside the app which drives
34:48up the lifetime value to over $240 which
34:51is amazing. Uh and yeah and that's kind
34:53of and then the lastly the the main
34:54parts of the funnel that I think they
34:56should be expanding on is uh paid ads
34:58and also social media which is on social
34:59media part you know having more profiles
35:01made with other creators and then on the
35:03paid ad side we want to start
35:04experimenting with Tik Tok ads meta ads
35:07maybe even Google ads sponsorship stuff
35:08like that see what performs what type of
35:10metrics we get and then also lastly you
35:12know content types we want to start
35:13start testing out other types of content
35:15formats see if anything else really
35:16takes off and goes viral if we do all of
35:18that I feel like that's really going to
35:20drive up the enterprise value of the app
35:22bring a lot more value uh and really
35:24scale it. Yeah, I mean hopefully that
35:25kind of gives you a visual mental image
35:27of where they are and where they should
35:28be going. Hopefully that kind of also uh
35:30gives you a plan on ideas on what you
35:32should be doing inside your own
35:33business. And but yeah, that's basically
35:34kind of wraps up this whole breakdown
35:36case study. Uh lastly, if you want to if
35:38you got some value out of this, right,
35:39and you want to work with me to help you
35:40break down what your strategy should be,
35:42how you should be implementing it, how
35:43you should be growing your app or SAS,
35:44uh and you know, getting amazing results
35:46like my other clients, then be sure to
35:48click the first link under this video uh
35:49and reach out to me. And and that's
35:51about it. Have a good one. Bye.

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