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How Selling Reviews With AI Changed My Life (My Exact System) — Transcript

by Clay Lawrence · 4,671 words · 664 segments · language en · Watch on YouTube

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  1. 0:00A few years ago, my agency was doing
  2. 0:01over $17,000 a month, but I was working
  3. 0:03more than 10 hours a day saying yes to
  4. 0:05anything my clients asked me to do. I
  5. 0:07got sick of it and I cut the business
  6. 0:09down to $4,600 a month, and I rebuilt
  7. 0:11the whole entire business around one
  8. 0:13service, helping local businesses get
  9. 0:15Google reviews. In this video, I'll show
  10. 0:17you why reviews changed the business,
  11. 0:19how AI helped make the delivery
  12. 0:20repeatable, and how I'd get the first
  13. 0:22client if I had to start over again
  14. 0:23today. If you don't know who I am, my
  15. 0:25name is Clay Lawrence, founder of Review
  16. 0:26Harvest. Here you can see last month,
  17. 0:28this is our Stripe account, we did over
  18. 0:29$66,000 and well over 40,000 of that was
  19. 0:32just from helping local business owners
  20. 0:33get reviews. For roughly 2 years, my
  21. 0:35agency sold anything a local business
  22. 0:37owner would pay me for. I would
  23. 0:38literally sell something and I would go
  24. 0:40home and learn how to do it on YouTube.
  25. 0:41But after years of doing that, I was
  26. 0:43spending 10 to 12 hours a day in
  27. 0:44delivery for clients. I wasn't working
  28. 0:46on my business, I was strictly just
  29. 0:48fulfilling the work that I sold to them.
  30. 0:50And so, around August of 2023, I hit my
  31. 0:52breaking point. I was spending all my
  32. 0:53time just working on my clients. I
  33. 0:55didn't feel like I could sell any other
  34. 0:56clients because if I did sell them, it
  35. 0:58was going to sacrifice the results of my
  36. 0:59existing clients. And I talked to my
  37. 1:01wife, Carly, I said, "I got to change
  38. 1:02something up. This is not going to
  39. 1:03work." And she said, "What about that
  40. 1:04review thing?" And at the time, all of
  41. 1:06these clients I was doing work for, I'd
  42. 1:08implemented a review system for. It was
  43. 1:09just one small component of what I was
  44. 1:11doing for them, but it only took an hour
  45. 1:12or two to set up, and I was getting them
  46. 1:14crazy results. I started slowly
  47. 1:15transitioning all my agency services to
  48. 1:17just helping those businesses get more
  49. 1:19reviews, and it cut my revenue all the
  50. 1:20way down from $17,000 a month to $4,600
  51. 1:23a month. And while that sucked, I knew
  52. 1:25it was a necessary step cuz I was not
  53. 1:26going to be able to continue growing the
  54. 1:27business in that messy agency, and I
  55. 1:29finally had a scalable, repeatable
  56. 1:31system that I could just copy and paste
  57. 1:32and sell to hundreds or thousands of
  58. 1:34businesses. One of the amazing things
  59. 1:35about selling this review service is
  60. 1:37that most local business owners know how
  61. 1:38important reviews are. And if they
  62. 1:40don't, you can just do a sample search.
  63. 1:41You can see I did Houston locksmith
  64. 1:42here, and you can show them these top
  65. 1:44three organic businesses. All these
  66. 1:45people up here, this is paid real
  67. 1:46estate. These people are paying
  68. 1:47thousands of dollars a month to Google
  69. 1:49Ads, but these three businesses here get
  70. 1:50the vast majority of the leads, and no
  71. 1:52local business is going to rank up here
  72. 1:54at the top of Google in a competitive
  73. 1:55area without reviews. So, the offer went
  74. 1:57from I'll help you do anything to very
  75. 1:59concrete, very simple, I'd love to help
  76. 2:01you get some more Google reviews to
  77. 2:02start getting more customers on Google.
  78. 2:03And the great news about this service is
  79. 2:05that we can get a massive win for the
  80. 2:06client up front by doing what we call a
  81. 2:08review reactivation. So, most of these
  82. 2:10business owners have a list of 500 or
  83. 2:111,000 previous customers and we can use
  84. 2:13that list and slowly message them with
  85. 2:15our system to get them a bunch of
  86. 2:16reviews in the first month or two of
  87. 2:18working with us. You can see here, this
  88. 2:19was a client when they started working
  89. 2:20with us, they had 131 reviews. Good, but
  90. 2:23not great. They weren't ranking
  91. 2:24everywhere on Google. After working with
  92. 2:25us now for over 2 years, you can see
  93. 2:27they have over 610 reviews on Google.
  94. 2:29And now when you do a search for water
  95. 2:30filter companies near me, you can see
  96. 2:32they're ranking up here at the top
  97. 2:33organically with all of their reviews.
  98. 2:35You can see now inside their HighLevel
  99. 2:36sub-account in the tool we built called
  100. 2:38Hey Segment, even just in the last 7
  101. 2:40days they've gotten over 18 reviews. So,
  102. 2:42that review reactivation is just the
  103. 2:43beginning. You can get integrated into
  104. 2:45their existing business or get them to
  105. 2:46send you customers on a weekly or
  106. 2:47monthly basis so you consistently get
  107. 2:49them reviews for months and years to
  108. 2:50come. You can see this business in
  109. 2:52particular has paid us over $8,200 and
  110. 2:54been a client for over 2 years. So, for
  111. 2:56years I was using a snapshot and
  112. 2:58automations in HighLevel to basically
  113. 3:00duct tape this service directly in
  114. 3:01HighLevel. And it works and you totally
  115. 3:03can do it this way. You can see I
  116. 3:04created a ad-hoc dashboard here. You
  117. 3:06have to, you know, create your own
  118. 3:07automations and add the contacts to the
  119. 3:09contacts page here and get everything
  120. 3:10integrated. Typically, you have to get
  121. 3:12them to log into HighLevel and connect
  122. 3:14their account. But, over time with A2P
  123. 3:16and getting phone numbers getting harder
  124. 3:18and harder, we decided to build out our
  125. 3:19own system right inside of HighLevel so
  126. 3:21it sits inside of their sub-account so
  127. 3:23you can upsell them other services. And
  128. 3:25it's called Hey Segment. So, you can see
  129. 3:26if you scroll down here, we can see Hey
  130. 3:27Segment. This takes client setup from
  131. 3:29about an hour or 2 hours of manual
  132. 3:31onboarding work inside of HighLevel and
  133. 3:32getting them to log into HighLevel on a
  134. 3:34Zoom call and connect everything. To now
  135. 3:35we can literally to get started, we can
  136. 3:36just send them an onboarding link and we
  137. 3:38can set up their account in just 5 to 10
  138. 3:39minutes inside of Hey Segment. It allows
  139. 3:41you to connect your own custom SMS
  140. 3:42provider so you don't have to go through
  141. 3:44A2P approval every single time if you
  142. 3:45don't want to. Make sure you check your
  143. 3:47local SMS laws and regulations to
  144. 3:49confirm you're allowed to run the the
  145. 3:50that way. [music] So, now instead of all
  146. 3:51that manual work and approval inside of
  147. 3:53HighLevel, you can just click into
  148. 3:54HeySummit, you can click on onboard a
  149. 3:56business, you can type in the business
  150. 3:58owner's email, let's just put a demo
  151. 3:59email in here, say Joe Schmo, put their
  152. 4:02name in, put their business name in, and
  153. 4:04you can put their phone number in if you
  154. 4:05want to. One thing that we do for our
  155. 4:07clients at Review Harvest, and you can
  156. 4:08do this natively inside of HeySummit, is
  157. 4:10we send out personalized image review
  158. 4:12requests. So, if we go into HeySummit,
  159. 4:13we click on personalized image right
  160. 4:14here in the subaccount, we can see
  161. 4:16instead of just sending out a boring
  162. 4:17text or email, we upload a photo from
  163. 4:19their team, a photo of their business
  164. 4:21owner, whatever it is, and we can
  165. 4:22auto-populate the customer's name on
  166. 4:24this image and text this out. So, that
  167. 4:25they get a much higher review conversion
  168. 4:27rate, it gets their customer's
  169. 4:28attention, they immediately know who's
  170. 4:29messaging them and why. And so, right
  171. 4:31here when you're sending an onboarding
  172. 4:32link, you can add a sample personalized
  173. 4:34image, so I'll just add my face here for
  174. 4:35now. And when you click on create link,
  175. 4:37and so what this will do is it'll
  176. 4:38automatically email them this link, and
  177. 4:40when you open up this link, they can
  178. 4:41just click here to connect their Google
  179. 4:42Business Profile, they can choose what
  180. 4:44Gmail account manages their Google
  181. 4:45Business Profile, and click on continue.
  182. 4:47From there, they can choose their
  183. 4:47business that the Gmail has access to,
  184. 4:49we'll just choose this business for now.
  185. 4:50They can either upload their own
  186. 4:52personalized image, and they can just do
  187. 4:53all this directly from their phone, or
  188. 4:55they can choose the photo that you
  189. 4:56uploaded as a recommendation. You can
  190. 4:57click on finish setup. So, now inside of
  191. 4:59HeySummit, you can see that all four
  192. 5:00steps have been complete, they've
  193. 5:02onboarded, and you can click on create a
  194. 5:03new business. So, now we pretty much
  195. 5:04have almost everything we need to go
  196. 5:06ahead and launch this review
  197. 5:07reactivation. So, when we were
  198. 5:08onboarding clients the old way, we
  199. 5:09needed a 30- to 45-minute onboarding
  200. 5:11call just to typically get connected to
  201. 5:12their Google Business Profile and get
  202. 5:14access to what we needed to to launch
  203. 5:15that review reactivation campaign. Now,
  204. 5:17just texting and emailing them that
  205. 5:18link, they can onboard directly from
  206. 5:19their phone, and we can go ahead and
  207. 5:21start the review reactivation before we
  208. 5:22even book the onboarding call. So, now
  209. 5:24you've created the business, you want to
  210. 5:25go ahead and set up the defaults. So,
  211. 5:26let's go to messaging here. Typically,
  212. 5:28there's a lot of complicated workflows
  213. 5:29and stuff that you have to use in A2P
  214. 5:31approval, all sorts of stuff. If you
  215. 5:32click on messaging and you click on
  216. 5:33senders right here, you can go ahead and
  217. 5:35just choose if you have a custom SMS
  218. 5:36provider, you can just choose the
  219. 5:37numbers that you have available. If you
  220. 5:38have a custom email provider, you can
  221. 5:40connect the email provider here as well.
  222. 5:41And then, since you're integrated with
  223. 5:42GoHighLevel, you can just use your
  224. 5:44sending domain inside of GoHighLevel, so
  225. 5:45let's just go ahead and say Joe's
  226. 5:47Plumbing, and then you use that sending
  227. 5:49domain, so r.reviewharvest.com.
  228. 5:52That's the domain that we use to send
  229. 5:54our emails inside of HighLevel. We set
  230. 5:55up at our agency level, and so you can
  231. 5:56just onboard and verify that email here.
  232. 5:58So, you can see it's sending email
  233. 5:59there, making sure that email system
  234. 6:01works. So, now we have an email to send
  235. 6:02a review request from, and phone numbers
  236. 6:04to send a review request from in less
  237. 6:05than a few minutes. So, we go back to
  238. 6:07messaging, and we click on destinations.
  239. 6:08This is basically what's the link that
  240. 6:10we're going to send out in these texts
  241. 6:11and emails. So, you can add your own
  242. 6:13link in here. So, it says like Review
  243. 6:14Harvest that's the name of our business,
  244. 6:16but you can add your own in here. So, if
  245. 6:17yours is like Review Blast, or Local
  246. 6:19Marketing Pro, or something like that,
  247. 6:20you can add your own domain in here, or
  248. 6:22you can use one of our gray label
  249. 6:23domains and just add these to the text
  250. 6:25messages. From there, you can decide
  251. 6:26whether you want to send them to Google
  252. 6:27or a custom link. If you want to get
  253. 6:28Facebook reviews or something like that.
  254. 6:30So, then if you scroll down a little
  255. 6:31bit, you can see what happens after they
  256. 6:32click the link. Do you want to take them
  257. 6:33straight to leave a Google review? So,
  258. 6:35this will get the highest conversion
  259. 6:36rate, it'll get you the most amount of
  260. 6:37reviews. But, if you have somebody
  261. 6:38that's really concerned about negative
  262. 6:39reviews, you can click on ask how it
  263. 6:40went first. It's like a review filter
  264. 6:42page. So, if they said it didn't go
  265. 6:43well, then it'll take them to an
  266. 6:44internal page internal feedback instead
  267. 6:46of directing them directly to Google.
  268. 6:47So, this is technically against Google's
  269. 6:49terms of service, but Google doesn't
  270. 6:50really govern this, and so if you do set
  271. 6:52this up for your client, I just
  272. 6:53recommend you letting them know, "Hey,
  273. 6:54this is technically against our terms of
  274. 6:55service." Nothing pretty much ever
  275. 6:56happens, and so it's really up to you
  276. 6:58what you want to do. If you want to set
  277. 6:59up the review filter page, you can click
  278. 7:00on the link theme here, and you can edit
  279. 7:02how this looks. So, we have the faces,
  280. 7:04we have stars. I recommend using faces
  281. 7:06or stars, and then you can change the
  282. 7:07colors and stuff to match their
  283. 7:08business. From there, if you scroll
  284. 7:09down, you want to click on review
  285. 7:10request messages. So, by default, what
  286. 7:12we recommend is using smart messaging.
  287. 7:14So, if you just click on turn on smart
  288. 7:16messaging there. Smart messaging is
  289. 7:17basically saying, "Hey, at Hey Segment
  290. 7:18and Review Harvest, we sent out millions
  291. 7:20of review requests, so we have really
  292. 7:21good data as what's the best message to
  293. 7:23send, what's the best follow-up cadence,
  294. 7:24all that sort of stuff." So, leaving
  295. 7:25this on will confirm you get a really
  296. 7:27solid review conversion rate. But, if
  297. 7:28you want to customize the messages, you
  298. 7:30click on write my own messages here, and
  299. 7:31you can customize each and every review
  300. 7:32request and follow-up. If we click back
  301. 7:34to messaging here, you can go to email
  302. 7:35template. You're able to adjust the
  303. 7:37email template. We recommend plain text,
  304. 7:39that's what's going to get the highest
  305. 7:40conversion rate and land in the inbox
  306. 7:41the most. And so, if you scroll down to
  307. 7:42delivery settings here, this is
  308. 7:43basically where you say what gets sent
  309. 7:45out and when. So, do you want texts and
  310. 7:46emails? You can just leave those turned
  311. 7:48on. How long do you want to wait to send
  312. 7:49out a review request once we get
  313. 7:51customers' information? The sending
  314. 7:52window, so set the time zone and you
  315. 7:54want to send from like 10:00 a.m. to
  316. 7:556:00 p.m. or something like that. We
  317. 7:56recommend two days between messages. It
  318. 7:58doesn't hurt your conversion rate. And
  319. 7:59if you're messaging every day over and
  320. 8:00over and over again, um it can like show
  321. 8:02some spam stuff to carriers. So, we
  322. 8:04recommend two days between messages. And
  323. 8:05then you can set your sending limits.
  324. 8:06So, do you want to limit how many review
  325. 8:08requests go out per day? A reason to do
  326. 8:09this would be like you want to drip this
  327. 8:11review reactivation out over two months,
  328. 8:13so it comes in slowly and they're still
  329. 8:14getting reviews and they're still happy
  330. 8:15two months down the line. Maybe if they
  331. 8:16don't have a lot of new contacts coming
  332. 8:18in, you want to do the review
  333. 8:19reactivation slowly. That would be
  334. 8:20adjusting this returning contacts, this
  335. 8:22reactivation, down to like a lower
  336. 8:24number. So, if they have like 500
  337. 8:25contacts that you want to reactivate,
  338. 8:26you set it to 10 review reactivation
  339. 8:28requests per day, then that'll go out
  340. 8:29over 50 days. And then new contacts is
  341. 8:31like if they get new contacts flowing
  342. 8:32into the system every day just cuz they
  343. 8:34completed a job, how many review
  344. 8:35requests do you want to send? So, you
  345. 8:36can change those numbers there. And then
  346. 8:38re-engagement is basically like if they
  347. 8:39already were requested a review and went
  348. 8:41through the sequence and then didn't
  349. 8:42leave a review, do you want them to be
  350. 8:44able to be asked to leave a review
  351. 8:45request again in the future if they're
  352. 8:46added to the system? So, I recommend
  353. 8:47keeping that turned on. And then lastly,
  354. 8:49you can see the personalized images. I
  355. 8:50recommend having that turned on as well,
  356. 8:52unless multimedia messages, like images
  357. 8:54with photos, are really expensive in
  358. 8:55your area, then you could turn that off
  359. 8:56if you like. From there, you just want
  360. 8:58to click on personalize image.
  361. 8:59Obviously, you'd want this photo to be a
  362. 9:00photo of the business owner, but you can
  363. 9:01go ahead and move where this name is.
  364. 9:03You can adjust your powered by logo, and
  365. 9:05you can change the size and the font and
  366. 9:06all the stuff on the personalized image.
  367. 9:08From there, click on reviews, and you'll
  368. 9:09click on settings, and make sure to turn
  369. 9:11on automated review response. That way
  370. 9:12we can automatically respond to all the
  371. 9:14reviews for your business, so they don't
  372. 9:15have to. You can even come in here and
  373. 9:16click on add examples, and you'll see
  374. 9:18all the old reviews and review responses
  375. 9:20from this client's Google Business
  376. 9:21Profile, and you can add those as like
  377. 9:23the voice of the AI to kind of adjust
  378. 9:24what it sounds like. And we'll even link
  379. 9:26contacts to the reviews. So, if you've
  380. 9:28ever gotten reviews in HighLevel, it
  381. 9:29doesn't match the review from Google to
  382. 9:30the person that left the review. It
  383. 9:32creates a new contact, and you can't
  384. 9:33really connect the two. And so, what we
  385. 9:35do is we automatically connect and we
  386. 9:36send that data back into the high level
  387. 9:37sub account. And then whether the
  388. 9:38contacts are already in their high level
  389. 9:40sub account or you want to upload
  390. 9:41contacts manually inside of their high
  391. 9:43level business here, either way works.
  392. 9:44Contacts will start flowing through,
  393. 9:46they'll start getting review requests,
  394. 9:47and you're done. That's literally how
  395. 9:48easy it is to set up a review
  396. 9:49reactivation campaign. The only other
  397. 9:51thing here is you want to set up a CRM
  398. 9:52integration with the business so that
  399. 9:54they do use a software to run their
  400. 9:55business on a daily basis, you're
  401. 9:56automatically getting those customers. I
  402. 9:58plenty other videos on my channel about
  403. 10:00how to do a CRM integration. We also
  404. 10:01have really nice notifications in here.
  405. 10:02So if you click on settings and you
  406. 10:04click on notifications, you can see if a
  407. 10:06Google Business Profile disconnects, we
  408. 10:07automatically send an email to the
  409. 10:08customer so they can reconnect it. So
  410. 10:10typically in high level, we'd have a lot
  411. 10:11of Google Business Profiles silently
  412. 10:13disconnect and we wouldn't know until
  413. 10:14clients were frustrated not getting
  414. 10:16reviews, we weren't responding to
  415. 10:17reviews, and so we'd lose clients over
  416. 10:19it, right? Also, if a customer leaves
  417. 10:20private feedback on that review filter
  418. 10:22page, you can have that automatically
  419. 10:23emailed to the business owner as well so
  420. 10:25they can handle it. And then lastly,
  421. 10:26this is one of my favorite
  422. 10:27notifications, contact activity. So if
  423. 10:29they don't upload more than one contact
  424. 10:31every 14 days or whatever setting you
  425. 10:33want to set it to, we'll automatically
  426. 10:34email the business owner that they're
  427. 10:35not getting enough contacts and they
  428. 10:37need to upload more contacts or you need
  429. 10:38to fix the CRM integration. This is
  430. 10:40great for people that don't have a CRM
  431. 10:41and told you they'd upload contacts
  432. 10:42manually on a weekly or monthly basis.
  433. 10:44This keeps them in check. And then I
  434. 10:46think most importantly, now in the
  435. 10:47account level of Hey Segment, you have
  436. 10:49this group view where you can see all
  437. 10:50the businesses you've onboarded. You can
  438. 10:51see what issues they're having, you
  439. 10:53know, is have their Google Business
  440. 10:54Profile disconnected? Do they not have
  441. 10:56an image? Are review requests not going
  442. 10:58out? Are they not uploading contacts?
  443. 10:59Are they not getting reviews? And so you
  444. 11:00can manage all of this from one
  445. 11:02dashboard here. You just don't have
  446. 11:04something like that in high level in the
  447. 11:05sub account view. And so it could get
  448. 11:06really messy when we're trying to run
  449. 11:08hundreds and hundreds of clients
  450. 11:09directly through high level. But the
  451. 11:10amazing part about all this is that if
  452. 11:12you upsell websites, you upsell lead
  453. 11:13follow-up, AI agents, whatever you're
  454. 11:15doing, this still sits directly inside
  455. 11:17their high level sub account. And so you
  456. 11:18can see down here at Hey Segment, all
  457. 11:20the information, everything sits
  458. 11:21directly in here. Contacts flow back and
  459. 11:22forth, and so you can easily upsell them
  460. 11:24on other services inside of high level.
  461. 11:26If you want to build this out inside
  462. 11:27high level, my link is down below in the
  463. 11:28description. Starting an account or
  464. 11:30upgrading to the next level get you into
  465. 11:31my paid high level house community for
  466. 11:33free. In that community, I have weekly
  467. 11:34coaching calls, I have templates, I show
  468. 11:36you the account setup, and I have dozens
  469. 11:37of other five-click trainings to make
  470. 11:39sure you don't miss a single step. But,
  471. 11:40do that after the video cuz first I want
  472. 11:41to show you exactly how I'd get my first
  473. 11:43review client today if I had to start
  474. 11:45over. Getting your first couple clients
  475. 11:46is always the hardest by far, but after
  476. 11:48you get your first five, everything gets
  477. 11:50easier from there. So, what I recommend
  478. 11:51to most beginners is do your first
  479. 11:53couple clients for free. You can set
  480. 11:54these clients' accounts up really
  481. 11:55quickly. You can get case studies and
  482. 11:57testimonials that'll make it easier to
  483. 11:58sell your future clients. So, the place
  484. 12:00I always recommend getting your first
  485. 12:02client is from your warm network. People
  486. 12:03that already know, like, and trust you.
  487. 12:05It's going to be your family members,
  488. 12:06your friends, anybody in your phone
  489. 12:07contacts, anybody that follows you on
  490. 12:09Instagram and Facebook. And so, I sent
  491. 12:10this message out to all my phone
  492. 12:12contacts when I was just starting out,
  493. 12:13and it's basically just saying, "Hey,
  494. 12:14their name, I'm starting this new thing
  495. 12:16where I help local businesses get Google
  496. 12:17reviews so that they can get more
  497. 12:19customers from Google. I'm setting up
  498. 12:21the first couple businesses for free
  499. 12:22just to get feedback. Do you know any
  500. 12:24business owners who'd be interested?"
  501. 12:25When you sit them down, explain to them
  502. 12:27the review reactivation. Hey, "You've
  503. 12:28got 500 customers that you've already
  504. 12:30earned a review from. It's just about
  505. 12:31letting us go out there and get them.
  506. 12:33Typically, on this review reactivation,
  507. 12:34we can get anywhere from 10 to 15% of
  508. 12:36their previous customers to leave a
  509. 12:37review. So, what you can do is you can
  510. 12:39pull up the search on Google, and you
  511. 12:40can say, "Hey, I'm looking you up. I'm
  512. 12:42not seeing you here in the top three.
  513. 12:43And so, if you had 50, 60, 100 more
  514. 12:46reviews in the next couple months, do
  515. 12:48you think you'd be more likely to show
  516. 12:49up here at the top of Google?" This
  517. 12:50review reactivation gets your foot in
  518. 12:51the door and gives them a big win up
  519. 12:53front. At Review Harvest, we charge
  520. 12:54anywhere from 100 to about 279 per month
  521. 12:57for this type of service depending on
  522. 12:58the size of the business. And a lot of
  523. 13:00times, after that review reactivation
  524. 13:01and getting them a big win up front,
  525. 13:03they'll just start to pay your service
  526. 13:04like a utility bill cuz they know how
  527. 13:05important reviews are and how much
  528. 13:07they're required to start ranking higher
  529. 13:08on Google. And if for some reason you
  530. 13:10exhausted your local network of
  531. 13:12Instagram followers and contacts in your
  532. 13:13phone, then what I recommend is reaching
  533. 13:15out to local business owners in your
  534. 13:16area. I've got dozens of videos on my
  535. 13:18channel how to get your first clients,
  536. 13:19but in the beginning, if you start
  537. 13:21reaching out to people locally, you can
  538. 13:22sit next to them face-to-face, you can
  539. 13:23buy them coffee, and it's just so much
  540. 13:25easier to get your first reps. It's like
  541. 13:26playing this marketing agency game on
  542. 13:28easy mode. But now, after you set up
  543. 13:30some clients, you've gotten some case
  544. 13:31studies, you've gotten reviews coming in
  545. 13:33from these businesses, it's the perfect
  546. 13:34time to upsell them your other services
  547. 13:36of websites, AI agents, automations,
  548. 13:38whatever else you're selling inside of
  549. 13:39HighLevel or your marketing agency. They
  550. 13:41already know, like, and trust you, and
  551. 13:42very, very few local business owners
  552. 13:44have had an experience of somebody
  553. 13:46selling them saying, "Hey, I'm going to
  554. 13:47get you more reviews." and then
  555. 13:48providing that result and providing it
  556. 13:50quickly. And so, since they've never
  557. 13:51really had that sort of experience with
  558. 13:53a marketing agency before, they will
  559. 13:54love you and ask you what else you do.
  560. 13:56So, about 16 months ago, I got with a
  561. 13:57developer and I needed these sort of
  562. 13:59tools. I needed to be able to connect to
  563. 14:01custom SMS provider so I didn't have to
  564. 14:02go through A2P verification. I needed an
  565. 14:04onboarding link. I needed simple
  566. 14:06reporting and simple metrics. And I
  567. 14:07needed to be able to manage all my
  568. 14:08clients like an admin dashboard where I
  569. 14:10could see everything and know what
  570. 14:11clients were likely to churn. And so,
  571. 14:13over the last 16 months, we've been
  572. 14:14building out this tooling for Review
  573. 14:16Harvest, and now Hay Segment is that's
  574. 14:18just giving that to you in the form of a
  575. 14:19HighLevel app that sits directly inside
  576. 14:21of your sub accounts. Now, instead of
  577. 14:23getting your clients to like log in to
  578. 14:24HighLevel and figure out how to upload a
  579. 14:26CSV file, you can just click on uploads
  580. 14:28in their business in Hay Segment. You
  581. 14:29can click on send upload link and it
  582. 14:30just goes ahead and automatically emails
  583. 14:32them a link to upload contacts. No login
  584. 14:34required. They upload a CSV file and it
  585. 14:37automatically matches the columns on the
  586. 14:38spreadsheet with AI. So, phone number,
  587. 14:40email, first name, those can all be
  588. 14:41matched automatically. And if a client
  589. 14:43ever asked for a report or to see what
  590. 14:45was going out, you had to give them
  591. 14:46access to HighLevel and it's
  592. 14:47overwhelming. There's AI agent this, AI
  593. 14:49summer this, pipelines, opportunities.
  594. 14:51They're like, "Hey, I thought you were
  595. 14:52just doing reviews." So, we solved that
  596. 14:53problem by creating a custom white label
  597. 14:55login for them. So, you can see, this is
  598. 14:56a portal that your client can see. They
  599. 14:58can come in here, they can adjust their
  600. 14:59personalized images, they can adjust
  601. 15:01their messaging, they can review all the
  602. 15:02metrics to see what click-through rate
  603. 15:03they're getting, what percentage of
  604. 15:04people are leaving a review, what's the
  605. 15:06sending activity like. And so, it's a
  606. 15:07very clean, very simple dashboard that
  607. 15:09fits with exactly what you're selling.
  608. 15:11And unfortunately, it's still not just
  609. 15:12clicking a few buttons and it's done.
  610. 15:14But instead of 2 hours of admin work for
  611. 15:16you or your VA, now it's just 15
  612. 15:18minutes. And now that onboarding clients
  613. 15:19is so much easier, you can spend all of
  614. 15:21that extra time into sales and marketing
  615. 15:23because I've still had to personally
  616. 15:25close over a thousand local business
  617. 15:27owners on a Zoom call in the past couple
  618. 15:29of years. And that is a full contact
  619. 15:31sport. That takes time, dedication,
  620. 15:32consistency, and it's not easy. So, if
  621. 15:34you're just getting started or you are
  622. 15:36running that agency that's doing
  623. 15:37everything for everybody and it feels
  624. 15:38super messy and you're spending all of
  625. 15:40your time in client delivery, I would
  626. 15:41encourage you to look into this model
  627. 15:43and start trying to run it for some of
  628. 15:44your clients. But know, for about a
  629. 15:46year, I was below that $17,000 a month.
  630. 15:48It took me almost a year to build it all
  631. 15:50the way back up to $17,000 a month. But
  632. 15:52once I got to 17, 20, 30, 40K per month,
  633. 15:55it was a completely different business.
  634. 15:57Cuz now I'm making that sort of money
  635. 15:59and I can literally run the business
  636. 16:00just by responding to about 30 minutes
  637. 16:01of support emails per day. There's no
  638. 16:03ongoing delivery. It's a set it and
  639. 16:05forget it system. So, just keeping your
  640. 16:06clients happy is all that's required to
  641. 16:07run the business on the day-to-day.
  642. 16:09Obviously, trying to grow the business
  643. 16:10with ads and sales and marketing is a
  644. 16:12whole 'nother thing. But now you'll
  645. 16:13actually have the time to do that. And
  646. 16:14so, I was able to grow that all the way
  647. 16:15up to $40,000 a month just helping local
  648. 16:17business owners get reviews. In the last
  649. 16:19four or five months, we've added on
  650. 16:20websites and local SEO as a service. So,
  651. 16:22that's been a big part of our growth up
  652. 16:23to over [snorts] $66,000 a month. So,
  653. 16:25all I ask for you today is to start
  654. 16:26sending out some texts and emails to
  655. 16:28your warm network to try and get your
  656. 16:29first client. If you want to see every
  657. 16:31part of running this business inside a
  658. 16:32real high-level account in a complete
  659. 16:34step-by-step walk-through where I show
  660. 16:35the one-time account setup, client
  661. 16:37onboarding, messaging, contact imports,
  662. 16:39review matching, review replies, and
  663. 16:41reporting, watch this next video here to
  664. 16:43build it with me.

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