How Many Laundromats Do You ACTUALLY Need to Retire (The Real Number) — Transcript
Full transcript
- 0:00You've heard the hype, everyone's saying
- 0:02boring businesses and specifically
- 0:04laundromats are the key to retiring
- 0:07early, getting that financial
- 0:08independence. And look, I am not going
- 0:11to argue that because I've literally
- 0:13built my life around helping people do
- 0:16exactly that. But I want to be honest
- 0:17with you for a second. With today's
- 0:19prices, today's competition, today's
- 0:21operating costs, what does the math
- 0:23[music] actually look like? Does it
- 0:26still work today? And that's exactly
- 0:28[music]
- 0:29the question I want to answer in today's
- 0:30video. By the end of this video, you're
- 0:32going to know the real number of
- 0:34laundromats that you need to retire or
- 0:36to hit financial freedom based on your
- 0:38life, not someone else's Instagram life,
- 0:41not the guru with seven stores telling
- 0:43you need all seven stores. Your numbers,
- 0:46your life. So, if you're new here, I'm
- 0:48Jordan and I run laundromatresource.com.
- 0:50At Laundromat Resource, I host
- 0:51Laundromat Resource Podcast, currently
- 0:53top 1 and 1/2% of podcasts globally, all
- 0:56about little laundromats. Interviewed
- 0:58hundreds of operators, I work with
- 0:59buyers and existing owners every single
- 1:02week. I've done over 1,500 consulting
- 1:04calls now in this industry specifically,
- 1:06and I've seen what the numbers actually
- 1:08look like across hundreds, not even
- 1:10thousands of real laundromats. So, I'm
- 1:12not pulling this out of thin air. Let's
- 1:14get into it and you can know exactly
- 1:17what you need to hit your number.
- 1:20So, here's a mistake I see all the time.
- 1:22Somebody discovers laundromats, they get
- 1:24excited and rightfully so, and the next
- 1:26thing you know, they're saying things
- 1:28like, "I want to own 20 laundromats." In
- 1:30fact, I did a poll one time on YouTube,
- 1:33and I think it was like 96% of people
- 1:35said they want to own 10 or more
- 1:37laundromats. And I always ask the
- 1:38question back when I talk to somebody
- 1:40who says that, "Why 10? Why 20? Why that
- 1:43number of laundromat?" And there's never
- 1:44a really a good answer for that. It's
- 1:46just It's a number that sounds
- 1:48impressive. It's a number that somebody
- 1:49said on YouTube. tied to anything real
- 1:52about their actual life. It's uh Listen,
- 1:54you want an an and I get that, but you
- 1:56don't necessarily need an empire to hit
- 1:59that financial freedom, at least
- 2:01initially. I mean, you can scale beyond,
- 2:03but initially, you don't need that. So,
- 2:05here's the problem with throwing out a
- 2:07number like 10, 20 laundromats. If you
- 2:09don't know your number, you'll just keep
- 2:12buying, and you'll buy your fifth store,
- 2:14your sixth store, your 10th store, not
- 2:16because you need to, but because you
- 2:18don't know when you need to stop. And
- 2:20again, for some people, building the
- 2:22empire is in that journey, that is the
- 2:25goal. But, if your goal is to leave your
- 2:279-to-5 or financial independence, you
- 2:29may not need as many as you think, and
- 2:31that's what we're going to talk about
- 2:32today. What you're building, though, if
- 2:34you continue to build, is not freedom,
- 2:36it's a second job a lot of times. It's
- 2:39bigger, more stressful job than the one
- 2:41you were trying to escape, which is not
- 2:43what you know, if you're here now, that
- 2:46may not be what you're trying to do.
- 2:47You're trying to get that freedom part,
- 2:49uh financial freedom. Before we talk
- 2:51about how many laundromats, we've got to
- 2:53talk about what are you actually trying
- 2:55to fund? What are you trying to do? What
- 2:57do you want your life to look like? Your
- 2:59number of laundromats depends on the
- 3:01life that you want, not on just a number
- 3:04you're pulling out of thin air that
- 3:05somebody else picked for you. So, let's
- 3:08define this thing. Your financial
- 3:09independence number or FI number, FI
- 3:12financial independence number, is just
- 3:14the income you need every year from your
- 3:16laundromats to cover your personal
- 3:18expenses. That's it. That's what
- 3:20financial independence is. It's the
- 3:22whole concept. It's not a net worth
- 3:24target. It's not how much money you need
- 3:26to have in the bank. It's how much do I
- 3:27spend in a year, and how much income do
- 3:30I need coming in to cover that. And
- 3:32they're basically, we'll talk about it
- 3:34in this framework. There's basically
- 3:35three levels of financial independence
- 3:37that you can shoot for. The first one
- 3:39we'll talk about is called lean FI.
- 3:41That's the bare-bones. Your mortgage or
- 3:43rent, food, utilities, insurance, the
- 3:46basics. The lights are on, the family's
- 3:48fed, nothing is fancy. This is your I
- 3:51really never have to work again if I
- 3:53don't want to number, but you're also
- 3:55probably not flying to Europe every
- 3:57summer and you're not living it up big.
- 4:00So, that's your lean FI. Second number
- 4:03is just normal FI, financial
- 4:05independence. This is your current
- 4:07lifestyle and I will I'll say that, you
- 4:09know, it might feel like, "Hey, why even
- 4:12have a lean FI? Why not get to normal
- 4:14FI?" Well, I've got clients who their
- 4:16number one goal is to get out of their
- 4:18job as quickly as possible and they're
- 4:21willing to make a sacrifice on the
- 4:23income level at least initially in order
- 4:25to do that. And that might be you right
- 4:27now and lean FI might be the step that
- 4:29you need to be able to take that leap
- 4:31and leave your job or to leave that job
- 4:35for a part-time job or a job that's more
- 4:37fun that maybe doesn't pay as much or a
- 4:40passion project, something like that.
- 4:41Okay? So, that's where lean FI comes in.
- 4:43But, here's your normal kind of
- 4:45financial independence. This is your
- 4:47current lifestyle. Whatever you spend
- 4:49now to live the way you live now, that's
- 4:51what a laundromat income needs to cover
- 4:53to have financial independence. And the
- 4:55third is what we call fat FI, fat
- 4:58financial independence and that's the
- 5:00version with the cushion. You probably
- 5:03can travel, have hobbies, that boat I've
- 5:05been begging my wife to buy, the second
- 5:08house, eating out without checking the
- 5:10bill. You know, I heard I think Secrets
- 5:13of a Millionaire Mind, the author said,
- 5:15you know, a lot of people read by
- 5:17looking at the right side of the menu.
- 5:18That's what That's how they decide what
- 5:20to order. That's where the prices are,
- 5:21right? We want to look at the left side
- 5:23of the menu and order based on what we
- 5:25want to eat, not how much it costs,
- 5:26right? This is the version that most
- 5:29people actually mean when they say
- 5:31retire. They want to live a good life,
- 5:33right? They want to have, you know, take
- 5:35that financial pressure off. That's
- 5:36really what most of us are trying to do.
- 5:38So, these are three different lives,
- 5:40three different numbers and you can't
- 5:42just pick how many laundromats you need
- 5:44until you pick which number you're
- 5:46shooting for and and what that number
- 5:48is. So, let's get into some actual
- 5:51examples here and give you some real
- 5:53numbers just to kind of make it real and
- 5:55to make it practical and tangible for
- 5:58you. Okay. Here's some numbers for you.
- 6:02We're going to just use this
- 6:04illustration, but let's do a starting
- 6:06point of around $50,000
- 6:10is your lean FI number. Now,
- 6:13real quick, these numbers can vary
- 6:15wildly, but let's just use
- 6:18$50,000 for now. You can plug in your
- 6:21own number for a lean FI. So, that's a
- 6:23lean financial independence. And
- 6:26financial independence or normal, we'll
- 6:28use $100,000.
- 6:32And for fat
- 6:34FI, we'll use $150,000.
- 6:37So, this is for our examples, but again,
- 6:39maybe pause your video here and take a
- 6:42second and think about what are the
- 6:44numbers that you need to hit to hit
- 6:46these different levels. If you're in
- 6:48Manhattan or you're in Orange County,
- 6:51California where I am or Hawaii where I
- 6:53also live, uh those numbers might be low
- 6:56for you.
- 6:57Uh if, however, you're in Tulsa,
- 6:59Oklahoma or Nebraska, maybe those
- 7:02numbers are high. I don't know. Um
- 7:04that's the whole point. You get to plug
- 7:06in your life, your numbers and what you
- 7:08need. We're going to use these ones as
- 7:10an example,
- 7:11um but maybe really do pause the video
- 7:14and come up with those numbers for you.
- 7:17And uh you know, maybe even take the
- 7:19step to pull up your bank statements,
- 7:21your credit card statements, whatever
- 7:23you have and figure out what you're
- 7:25actually spending, maybe your tax
- 7:27returns, I don't know, what you're
- 7:28actually spending in a year, add a
- 7:30little buffer and then that's your real
- 7:32kind of normal financial independence
- 7:34number. All right. Now, once you have
- 7:35it, come back to the video and the rest
- 7:38of this video is going to do a lot more
- 7:40for you once you have that number. Now,
- 7:42real quick, before we jump into the
- 7:44numbers, I wanted to just talk about a
- 7:46quick concept here. I saw this I
- 7:49apologize whoever I saw this from,
- 7:50probably on a YouTube video or
- 7:51something, but it's a concept that I
- 7:54want you to get comfortable with called
- 7:55the income floor. Think of it like this,
- 7:57if you own a rental property, for
- 7:59example, the rent that comes in every
- 8:01month is your floor. If you own dividend
- 8:04stocks, the dividend is your floor. It's
- 8:06the money [snorts] that shows up whether
- 8:09you go into work that day or not,
- 8:12whether you go on that boat that you
- 8:13bought or not, right? So, laundromat,
- 8:16same thing. The net income from your
- 8:19store, and we're going to talk about net
- 8:20income here a lot. The net income from
- 8:22your store, once everything is running,
- 8:24is your floor. It's the money that comes
- 8:26in regardless of whether you're at the
- 8:28gym, on a flight, hiking with your kids,
- 8:31whatever. The floor is what funds
- 8:33retirement. That floor is what gets you
- 8:35to financial independence. So,
- 8:37everything we're about to calculate is
- 8:39just figuring out how high does that
- 8:42floor need to be, and how many
- 8:44laundromats is it going to take to build
- 8:46that floor. Okay, so now we need to talk
- 8:49about the formula. This is the one that
- 8:52I want you to just tattoo onto your
- 8:54brain if you're serious about this
- 8:56business. It's called the net operating
- 8:58income or NOI. And if you're like
- 9:00browsing around on BizBuySell or
- 9:02BizQuest or Biz
- 9:04whatever jungle, I don't know, all the
- 9:07Biz sites or whatever, you might see net
- 9:09income, you might see cash flow, you
- 9:11might see EBITDA. They're all different
- 9:13numbers, but they often get used
- 9:15interchangeably as the net income on
- 9:18those sites. So, not always, but just,
- 9:20you know, so you're aware. Net income is
- 9:22what we're looking at. And here's what
- 9:23the net income is. You take all of the
- 9:26income that the store brings in from the
- 9:28washers, the dryers, vending, wash and
- 9:30fold, pick up and delivery, whatever the
- 9:32income sources are, and you add it all
- 9:34up. That's your top line number right
- 9:36there. Then, you're going to subtract
- 9:39every single operating expense,
- 9:41utilities, rent, staff, supplies,
- 9:43maintenance, insurance, management fees
- 9:45if you have any, all that stuff. And
- 9:47what's left is your net operating
- 9:49income. So, money in minus money out.
- 9:52But, it's important that you notice that
- 9:55net operating income or the NOI is
- 9:57calculated before debt. So, if you take
- 9:59out a loan, which we'll talk about,
- 10:01don't worry, we're going to talk about
- 10:01that, too. If you take out a loan, we
- 10:03don't subtract the loan payments yet
- 10:06from the net operating income. And the
- 10:08reason is is that the NOI tells you what
- 10:11the business actually produces. Two
- 10:14people could buy the exact same
- 10:16laundromat, one pays cash, one borrows
- 10:1880% a loan, right, to buy and puts 20%
- 10:22down, then NOI or the net operating
- 10:24income is identical for both of those
- 10:27situations. However, the cash flow will
- 10:29be wildly different between those two
- 10:32scenarios. So, we want to start with the
- 10:33NOI because it's the truth about the
- 10:36laundromat, the truth of how it's
- 10:38actually performing. And once you know
- 10:40the NOI, you can figure out everything
- 10:42else. Here's where it all comes together
- 10:44for you. This is the math that you
- 10:46actually came to this video for. This is
- 10:48the best way to think about this.
- 10:50Laundromats are valued on a multiple of
- 10:53the net operating income, okay? So,
- 10:55today, the average multiple you can
- 10:58expect to pay is about four and a half
- 11:00to five and a half times the NOI. So,
- 11:03let's say we're working with the five
- 11:04five x five times multiple just to keep
- 11:06it simple for my simple mind here. And
- 11:09we already know what our financial
- 11:11independence numbers are. Remember, you
- 11:13paused the video and you came up with
- 11:14your financial independence number. So,
- 11:16let's say you need to be able to get to
- 11:18lean fi, you need, you know,
- 11:21that way you can quit your 9-5 or work
- 11:23part-time or whatever. And let's call
- 11:25that our lean fi number for this
- 11:27example, $50,000.
- 11:30Now, here's the formula to calculate
- 11:32exactly how many laundromats you need to
- 11:34reach that financial independence
- 11:36number, that $50,000, okay? So, we're
- 11:39going to take, in our case, a $50,000,
- 11:43and we're going to multiply that by our
- 11:46multiple. So, in our case, that's going
- 11:47to be five, and that's going to equal
- 11:50the value of the laundromats you need to
- 11:52reach financial independence. So, for
- 11:54our example, we need $250,000
- 11:58of laundromats in order to reach that
- 12:00financial independence number. That's
- 12:01it.
- 12:02That's the math. That's the formula. So,
- 12:04we've got our financial independence
- 12:07number
- 12:08times our multiple
- 12:12and that equals the value
- 12:15of the laundromats.
- 12:18Okay? Oh, that cut off a little, but you
- 12:20get the idea. So, in our case, we need
- 12:23either one laundromat worth $250,000
- 12:26or multiple laundromats whose values add
- 12:29up to $250,000 to reach that financial
- 12:32independence number. For our fat
- 12:34financial independence, our fat FI
- 12:35number of $150,000 a year, we're going
- 12:38to need $750,000
- 12:41of laundromats. That's $150,000
- 12:43times our 5x multiple to reach that fat
- 12:46FI number. So, in most cases,
- 12:49that particular scenario is going to be
- 12:51between one and three laundromats total.
- 12:55And I want you to sit with that for a
- 12:56second, cuz notice what we didn't say.
- 12:59We didn't say 20, we didn't say 50, we
- 13:02didn't even say 10. For most people who
- 13:04actually do the math, the number is way
- 13:07smaller than they thought to be able to
- 13:09reach even a a fat FI number. A handful
- 13:12of well-bought, well-run laundromats can
- 13:15fund a really good life. And listen, I
- 13:18grew up in my investing journey here on
- 13:22BiggerPockets and calculating the number
- 13:24of doors that I needed to be able to
- 13:25retire. I invest in real estate. I love
- 13:27investing in real estate. However, when
- 13:29it comes to cash flow, when it comes to
- 13:32financial independence,
- 13:34real estate can't touch the average real
- 13:36estate deal can't touch the average base
- 13:38hit laundromat deal when it comes to
- 13:40that reaching financial independence.
- 13:42You're going to get there much quicker
- 13:44and with much less capital
- 13:46by buying a one of these {quote} unquote
- 13:49boring businesses like a laundromat. But
- 13:51listen, we made some assumptions here
- 13:53like the multiple for example, I said
- 13:55let's just take a flat five just for my
- 13:57simple mind so I could give you some
- 13:59examples here. But if you're not sure
- 14:01how to calculate the exact value of a
- 14:03laundromat, I did put together a free
- 14:06course. It's on laundromatresource.com.
- 14:08It's absolutely free and that will give
- 14:10you the confidence you need to move
- 14:12forward on buying that first laundromat.
- 14:14It's based on like I said over 1,500
- 14:17consulting calls, people asking the same
- 14:19questions over and over. I answer most
- 14:21of them in that course. It's short. It's
- 14:24three lessons long. It's about an hour
- 14:26total and it will be totally worth your
- 14:28time if you are looking to buy your
- 14:30first laundromat. The elephant in the
- 14:32room here before anybody puts in the
- 14:34comments, Jordan, what about loan
- 14:36payments? Let's talk about that cuz that
- 14:38is going to affect the amount of
- 14:40laundromats that you need to hit that
- 14:42financial independent. Now, obviously if
- 14:45you're, you know, strapped with cash,
- 14:47you got 250K in the bank and you need
- 14:5050K, you could probably go out and buy
- 14:52one laundromat all cash, you hit your
- 14:5350K and go, you know, go
- 14:57surfing or whatever you want to do, play
- 14:59golf or whatever that you want to do
- 15:00with your life. But if you're not,
- 15:03you know, strapped with cash over there,
- 15:04flushed with cash and ready to throw it
- 15:06all around and you do need to use some
- 15:08debt or your number is a lot higher,
- 15:10then you're probably going to need to
- 15:12use debt. And most people do by the way.
- 15:14You'll hear brokers saying you got to
- 15:16have cash. You don't have to have cash.
- 15:18We work with clients every single day
- 15:20who use loans to buy laundromats. So
- 15:22don't get discouraged by that. But, your
- 15:23actual cash flow number is your NOI
- 15:27minus your loan payments, which means if
- 15:29your store produces $50,000 of NOI, but
- 15:33you have loan payments of $25,000
- 15:37a year, you're only walking away with
- 15:39$25,000 in real cash flow. Now, I say
- 15:41only, that's nothing to sneeze at, but
- 15:44you're not hitting that lean FI number
- 15:46of $50,000 if you've got loans with it.
- 15:49So, if you're highly leveraged, you're
- 15:51going to need more stores to hit the
- 15:53same income floor, or you're going to
- 15:56need to add value to the laundromat, and
- 15:58that might be by managing the place more
- 16:00professionally, doing some marketing,
- 16:02raising prices, adding a drop-off or
- 16:05pick-up delivery services. There's lots
- 16:06of different ways to add more value in a
- 16:09store once you own it, or you might need
- 16:13to buy more laundromats, or you might
- 16:15need to wait a little bit until you pay
- 16:16off the loans. Cuz if you're paid down
- 16:19or paid off, you need fewer laundromats,
- 16:21obviously. I think about this in two
- 16:23phases.
- 16:24Phase one is you're building, right?
- 16:27You're building your wealth, you're
- 16:28building your floor, if you will, and
- 16:31this is where you use leverage on
- 16:32purpose, uh because you can buy more
- 16:36value with less money by using leverage.
- 16:39That's the That's the strength of using
- 16:42a loan, right? Not just because you
- 16:44can't afford uh all cash, but cuz you
- 16:46can buy more than you could if you're
- 16:48just using all cash, right? So, you're
- 16:49buying stores, you're scaling, you're
- 16:52using other people's money or OPM to
- 16:55grow faster than you could with just
- 16:57your own cash. Cash flow is tighter if
- 16:59you use a loan, but you're stacking
- 17:01assets, and actually your return on
- 17:03investment usually is higher because
- 17:05even though your cash flow is lower, the
- 17:07cash you put into it is also lower.
- 17:10Okay, so that's when you're building,
- 17:12you're in that building phase where
- 17:13you're you're stacking assets. Phase
- 17:16two, however, is the harvester phase.
- 17:19This is where you slow down the buying,
- 17:22you pay down the debt, you maybe pay off
- 17:24a store or two, maybe use a the debt
- 17:28snowball that Dave Ramsey loves or
- 17:30something to just start paying off your
- 17:32stores, and then cash flow starts to go
- 17:34way up, the stress goes way down, that
- 17:37pressure that we feel to provide
- 17:39financially starts to go down as we
- 17:42start to harvest some of the value you
- 17:45that we've created in our businesses.
- 17:47And this is the version that actually
- 17:49starts to feel like retirement. This is
- 17:51what we're striving for. But like I
- 17:54said, unless you've got the cash up
- 17:56front, it's something we need to work
- 17:58towards. It's something we need to move
- 17:59towards. It's still going to take some
- 18:01time and some effort and some energy,
- 18:03but a whole lot less time, effort, and
- 18:04energy than working that 9-5 or even
- 18:07doing something like investing in real
- 18:10estate. So, [snorts]
- 18:11here's what I want to say though. When I
- 18:12was explaining the numbers before, I
- 18:14spoke about how many laundromats you
- 18:16need in terms of how much value you need
- 18:19in the laundromat. I said something like
- 18:21you need $250,000
- 18:24worth of laundromats. So, that's true
- 18:26whether you use leverage or not. So, for
- 18:28example, if you buy a laundromat for
- 18:30$250,000
- 18:31and you put down $100,000 and you got a
- 18:34loan for the rest, you own $100,000
- 18:37worth of laundromats. And you need
- 18:40$150,000 more worth of value of
- 18:43laundromats to hit that lean fi number.
- 18:45And you can hit that by growing the
- 18:47business, you can hit that by paying
- 18:49down the loan, you can hit that by
- 18:50buying another location. You can do all
- 18:53of those combined to do that, but
- 18:56that $250,000 worth of laundromats that
- 18:59you own is the target to hit that
- 19:01financial independence number of $50,000
- 19:04in the example case, right? Again, put
- 19:06in your own numbers. Most people who
- 19:09burn out in this business burn out
- 19:11because they stay in builder mode too
- 19:13long and you never flip to the harvest
- 19:16mode. Don't do this. I see this happen
- 19:18over and over and over again. People
- 19:20work a lot longer than they need to work
- 19:22at their jobs. People build a lot more
- 19:25than they need to build and sometimes
- 19:27build themselves right out of the
- 19:29business. Um so, you know, again, if you
- 19:32know those numbers, those financial
- 19:34independence numbers beforehand, you can
- 19:36set up a stop here. Like, "Hey, we can
- 19:39stop we own $250,000 or $750,000,
- 19:43whatever your number is, of laundromats,
- 19:46we can stop now." Now, I need to talk a
- 19:49little bit cuz this is a question I get
- 19:51all the time about, you know, different
- 19:54markets just for a second. I walked you
- 19:56through all these really easy numbers.
- 19:585x multiple, $50,000 of cash flow.
- 20:02Super clean, super simple, super easy.
- 20:04We all know that the real world is not
- 20:06that clean, it's not that simple, it's
- 20:08not that easy. Utilities are going to go
- 20:10up, minimum wage is going up all over
- 20:12the place in most states, insurance is
- 20:14getting crazy across the board, you
- 20:16know, we're starting to add things like
- 20:18card payment systems, they take a little
- 20:20bit of a percentage of each transaction,
- 20:22equipment pairs repairs are getting, you
- 20:25know,
- 20:26old, you know, they're getting more
- 20:27expensive when your machines age,
- 20:29there's more and more of them. So, all
- 20:31these things we got to factor in. Rents
- 20:33reset or continue to raise. So, when you
- 20:36run your math, use the current numbers,
- 20:39don't use as a pro forma from 2019, for
- 20:42example. Don't necessarily just trust
- 20:44the seller's spreadsheet at face value.
- 20:46Get the actual utility bills, actual
- 20:48rent escalations from the lease, the
- 20:50actual repair history if they even have
- 20:52it, and build in a buffer. If a store
- 20:54does 50,000 in NOI today,
- 20:57what is it going to do if utilities go
- 20:58up 20% next year? Now, it's a little bit
- 21:01of a trick question because you also
- 21:03should be raising your prices, but
- 21:04traditionally our industry has not been
- 21:06good at that. But, these are the kind of
- 21:08pressure tests that you want to do on a
- 21:10business. It tells you whether your
- 21:12retirement number actually is going to
- 21:13hold up or whether it falls apart the
- 21:16first time something changes. The
- 21:18formula is the same. The inputs have to
- 21:21be real. Okay? They got to be real. And
- 21:24if this is something that you're like
- 21:25you're having anxiety about, um number
- 21:27one, go listen to the first podcast
- 21:30episode I I ever put out. I tell my
- 21:32story how I bought my first laundromat,
- 21:34made some very expensive mistakes, six
- 21:37figures worth of mistakes, and it took
- 21:39me years to recover from that and get
- 21:42the first laundromat I ever bought up to
- 21:44profitability. And I tell you all about
- 21:46that in the gory details. So, go check
- 21:48out Laundromat Resource Podcast episode
- 21:50one to hear that if you want. But, if
- 21:52that's something that you're worried
- 21:53about, something that you're afraid
- 21:55might happen to you, you might invest
- 21:57your life savings in a business and lose
- 21:59it all like I almost did. Not a sales
- 22:02pitch here, but I'm going to put a link
- 22:04uh in the description or if you're
- 22:05listening to the podcast episode, it'll
- 22:07be at laundromatresource.com/show249.
- 22:11I'll put a link there. You can book a
- 22:12call and I can walk you through no
- 22:14pressure, no sales pressure, anything
- 22:16like that, but I can walk you through
- 22:17some scenarios, some uh options that we
- 22:20have that we help clients walk through
- 22:22that process and make sure that you
- 22:26value every laundromat you're looking at
- 22:28correctly, that you craft a compelling
- 22:30offer, and that you go through that due
- 22:32diligence phase, you're asking all the
- 22:34right questions. We're looking for
- 22:36anything, any red flags. Uh we're
- 22:38getting all the information we need to
- 22:40verify all that stuff so that you can
- 22:42have peace of mind that you have a clear
- 22:44picture of what you're buying before you
- 22:46buy it. We've got some options where
- 22:48we'll walk through that with you with a
- 22:49one-on-one coach um through that
- 22:51acquisition process. And we have some We
- 22:53have an option where we'll actually go
- 22:55out and look for laundromats for you and
- 22:57then walk you through that. So, we've
- 22:59got some options there. Check it out.
- 23:00That's something you're interested in if
- 23:01you're starting to get serious about
- 23:03this business. I started to mention
- 23:05different markets and I get asked this
- 23:07question all the time and I got
- 23:08sidetracked, sorry. But I get asked this
- 23:10question all the time,
- 23:12"What if I live in a high-cost area
- 23:14where, you know, everything is more
- 23:16expensive? For example, I'm in Hawaii
- 23:18and California. We've got clients in New
- 23:20York, New Jersey, you know, some of
- 23:23these more expensive markets." And I get
- 23:25it. Rents get more expensive, the
- 23:27numbers can get brutal, there can be
- 23:29some of these bigger market kids,
- 23:30there's a lot of competition and
- 23:32everything's more expensive, but prices
- 23:33are actually a little bit lower than
- 23:35maybe in the Midwest sometimes. So, I
- 23:37get asked that question all the time and
- 23:39a lot of times people associate it with
- 23:41how they think of houses buying houses,
- 23:44right? So, if you're in Orange County,
- 23:45California, you know, your median, you
- 23:48know, home might be over a million
- 23:50dollars, depending on where you're at in
- 23:52the area. And if you're in the Midwest
- 23:54somewhere, it might be $200,000, right?
- 23:57And I just want to give a little bit of
- 23:58context to that because
- 24:00yes, assets and laundromats included in
- 24:04these higher-priced markets do tend to
- 24:06be a little bit more expensive than some
- 24:08of the other markets, but only a little
- 24:09bit. Again, remember the laundromat's
- 24:11valued on a multiple of the net
- 24:13operating income. So, instead of a 5x
- 24:16multiple in a laundromat in Birmingham,
- 24:19Alabama, you know, a Manhattan
- 24:21laundromat might have a 5.5 multiple,
- 24:24right? The same identical laundromat.
- 24:26So, it will be a little more money, but
- 24:29not the same on the same par as real
- 24:31estate uh would be or like a home would
- 24:33be. So, I wanted to say that. And then
- 24:35the other question I get asked is if I
- 24:37do live in one of these markets or I
- 24:38can't find one for sale in my market,
- 24:41can I own remotely? And the answer to
- 24:43that is yes, you can and there are more
- 24:45and more people doing that. You need two
- 24:47main ingredients to make that happen.
- 24:50Number one, you need the right
- 24:51technology and the right tech stack,
- 24:53which is available now in our industry.
- 24:55It hasn't always been. It But recently,
- 24:57we've got the right tech stack available
- 24:59to you be able to do that. But more
- 25:01importantly than that and more difficult
- 25:03than that is you got to have the right
- 25:04people involved with you, right? So
- 25:06you've got to have somebody who can
- 25:08manage that laundromat if you're not
- 25:10going to be boots on the ground in that
- 25:12area. So something to keep in mind
- 25:14again, feel free if that's something
- 25:16that you're trying to do. I definitely
- 25:18would not recommend going that route on
- 25:20your own especially for the first one.
- 25:22Um find somebody who can help you.
- 25:24Obviously we provide that service but in
- 25:27addition, you know, you can find
- 25:29somebody else another consultant.
- 25:30There's some other consultants out there
- 25:32or another owner who might be able to
- 25:34help you with that. Okay, one other
- 25:36question that I get asked a lot has to
- 25:38do with scaling. Should we go with fewer
- 25:41big stores or more small ones? And
- 25:43honestly, the answer for most people is
- 25:46fewer larger more efficient stores.
- 25:49Bigger stores spread your fixed costs
- 25:51over more revenue. They're easier to
- 25:53manage per dollar income. They attract a
- 25:56better staff. I personally would rather
- 25:59own three really strong stores than
- 26:01eight mediocre ones every single time.
- 26:04So
- 26:05you know, again, it's going to depend on
- 26:07the market you're in and your budget and
- 26:08and all that. But if you have the
- 26:10option, it's the same amount of work to
- 26:12run a larger store than a smaller store
- 26:15more or less and generally those larger
- 26:17stores do better. Okay.
- 26:20This is a really important point I want
- 26:21to make sure I hit. The question that
- 26:23everybody asks, are laundromats really
- 26:26passive?
- 26:27I'm just going to give it to you
- 26:28straight and I'm going to give you some
- 26:29context on it. The straight answer is
- 26:31no, they're not passive. They're not
- 26:33fully passive. There's no such thing as
- 26:35a fully passive business unless you've
- 26:38graduated out of uh that you're able to
- 26:41hire out all the management. You can
- 26:43hire a CEO to actually run the business
- 26:45for you. There's really no such thing as
- 26:48a passive business and most investments
- 26:50are not passive either. And anybody
- 26:52telling you otherwise is selling you
- 26:54something. and And I just want to shoot
- 26:56straight with you because I don't want
- 26:57you to walk into it get blindsided.
- 26:59However, here's how I do like to think
- 27:01of it. There's a scale of passivity from
- 27:04totally hands-on to totally hands-off.
- 27:07And if you want to, you can skew
- 27:10laundromats to be
- 27:13pretty skewed heavily on that mostly
- 27:15hands-off side of the spectrum. You can
- 27:18also be totally hands-on if you want.
- 27:20It's kind of the beauty of the
- 27:21laundromats is you can kind of navigate
- 27:23that. Now, are you going to have to do
- 27:25some stuff? Absolutely. Whenever you
- 27:27have people and whenever you have
- 27:28machines, you're going to have problems
- 27:30and laundromats have a bunch of both.
- 27:31So, there's problems that are going to
- 27:32come up you're going to have to
- 27:33navigate. However,
- 27:36you can put systems in place, you can
- 27:38utilize technology, and you can be
- 27:40business savvy enough to be able to skew
- 27:43it relatively heavy after not that long.
- 27:45But, here's the comparison that matters,
- 27:47right? Compare it to a 40, 50, 60-hour a
- 27:50week W-2 job. Compare it to commuting,
- 27:52compare it to having a boss who decides
- 27:54whether you get to take your kids to the
- 27:56beach on a Tuesday. Compare it to a few
- 27:58hours a week of laundromat work to fund
- 28:01your life. That's freedom. That's what
- 28:03we're talking about here. And it's a
- 28:05totally different experience than having
- 28:07a job. So, the honest answer is
- 28:10laundromats are passive enough.
- 28:12And I like to think of it as time
- 28:14flexible. They're passive enough to help
- 28:17you or to allow you to build the life
- 28:19that you actually want. Okay.
- 28:22We went through a lot today. Here's what
- 28:24I want you to actually do. Number one,
- 28:26step one, figure out your real annual
- 28:28spending. I'm serious about this. Come
- 28:31up with that number. Make it as
- 28:32realistic as you can. If you can, go
- 28:35through all your actual expenses,
- 28:37pull the bank statements and the credit
- 28:40card bills and all that stuff, and add
- 28:42the buffer, and that's your financial
- 28:43independence number. Step two, decide
- 28:46which version of financial independence
- 28:48you're shooting for, lean, normal, fat.
- 28:51And be honest with yourself, and maybe
- 28:52you only need to be lean FI at least
- 28:54initially. Maybe you're like, "Hey, I'm
- 28:56going to work until I am fat FI and I
- 28:58don't have to anymore." Uh but determine
- 29:00that for yourself. And step three, use
- 29:03your financial independence number to
- 29:04determine what value of laundromats you
- 29:07need to achieve that number in cash
- 29:09flow. And if you want help running the
- 29:11actual numbers, we've got a ton of
- 29:13resources over at
- 29:14laundromatresource.com/resources
- 29:16that can help you with all of that. Link
- 29:19will be in the description. Plug in your
- 29:21numbers, see what shakes out. In the
- 29:23next video, I'm going to show you how to
- 29:25do a back-of-the-napkin analysis of a
- 29:28laundromat deal. It's just It's simple
- 29:30math you can do literally on the back of
- 29:32a napkin to know in 5 minutes whether a
- 29:35store is worth pursuing or not. So, make
- 29:37sure you subscribe for that one. And uh
- 29:39it's the natural next step from this
- 29:41conversation. So, lastly, again, I
- 29:44mentioned if you're getting serious
- 29:45buying a laundromat and want to avoid
- 29:47the easy-to-make mistakes that could
- 29:49jeopardize your investment, your you
- 29:52know, your your life savings that you're
- 29:54going to put into this bit buying this
- 29:56business, schedule that free strategy
- 29:57call. I'll show you exactly how we help
- 30:00people, and we could help you avoid
- 30:03those costly mistakes that I made early
- 30:05on in the process that can keep you from
- 30:07hitting that financial independence. And
- 30:10uh listen, the link will be in the
- 30:12pinned comment down below or
- 30:13laundromatresource.com/249.
- 30:18Okay, hey, listen. Thank you for hanging
- 30:20out with me on this one. I know we went
- 30:22through a whole lot of stuff. And if
- 30:23you're still here, it means
- 30:25maybe you're serious about this
- 30:26laundromat thing. And if you got
- 30:28something out of it, I'd love for you to
- 30:30drop your financial independence number
- 30:32in the comments or a question that you
- 30:35have or where you're stuck. And I read
- 30:37them, and a lot of times those comments
- 30:39turn into our next video. So, hit
- 30:41subscribe, if you want this kind of
- 30:44content, real numbers, real strategy, no
- 30:47fluff, and I'll see you in the next one.
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