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How Many Laundromats Do You ACTUALLY Need to Retire (The Real Number) — Transcript

by Laundromat Resource · 5,787 words · 847 segments · language en · Watch on YouTube

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  1. 0:00You've heard the hype, everyone's saying
  2. 0:02boring businesses and specifically
  3. 0:04laundromats are the key to retiring
  4. 0:07early, getting that financial
  5. 0:08independence. And look, I am not going
  6. 0:11to argue that because I've literally
  7. 0:13built my life around helping people do
  8. 0:16exactly that. But I want to be honest
  9. 0:17with you for a second. With today's
  10. 0:19prices, today's competition, today's
  11. 0:21operating costs, what does the math
  12. 0:23[music] actually look like? Does it
  13. 0:26still work today? And that's exactly
  14. 0:28[music]
  15. 0:29the question I want to answer in today's
  16. 0:30video. By the end of this video, you're
  17. 0:32going to know the real number of
  18. 0:34laundromats that you need to retire or
  19. 0:36to hit financial freedom based on your
  20. 0:38life, not someone else's Instagram life,
  21. 0:41not the guru with seven stores telling
  22. 0:43you need all seven stores. Your numbers,
  23. 0:46your life. So, if you're new here, I'm
  24. 0:48Jordan and I run laundromatresource.com.
  25. 0:50At Laundromat Resource, I host
  26. 0:51Laundromat Resource Podcast, currently
  27. 0:53top 1 and 1/2% of podcasts globally, all
  28. 0:56about little laundromats. Interviewed
  29. 0:58hundreds of operators, I work with
  30. 0:59buyers and existing owners every single
  31. 1:02week. I've done over 1,500 consulting
  32. 1:04calls now in this industry specifically,
  33. 1:06and I've seen what the numbers actually
  34. 1:08look like across hundreds, not even
  35. 1:10thousands of real laundromats. So, I'm
  36. 1:12not pulling this out of thin air. Let's
  37. 1:14get into it and you can know exactly
  38. 1:17what you need to hit your number.
  39. 1:20So, here's a mistake I see all the time.
  40. 1:22Somebody discovers laundromats, they get
  41. 1:24excited and rightfully so, and the next
  42. 1:26thing you know, they're saying things
  43. 1:28like, "I want to own 20 laundromats." In
  44. 1:30fact, I did a poll one time on YouTube,
  45. 1:33and I think it was like 96% of people
  46. 1:35said they want to own 10 or more
  47. 1:37laundromats. And I always ask the
  48. 1:38question back when I talk to somebody
  49. 1:40who says that, "Why 10? Why 20? Why that
  50. 1:43number of laundromat?" And there's never
  51. 1:44a really a good answer for that. It's
  52. 1:46just It's a number that sounds
  53. 1:48impressive. It's a number that somebody
  54. 1:49said on YouTube. tied to anything real
  55. 1:52about their actual life. It's uh Listen,
  56. 1:54you want an an and I get that, but you
  57. 1:56don't necessarily need an empire to hit
  58. 1:59that financial freedom, at least
  59. 2:01initially. I mean, you can scale beyond,
  60. 2:03but initially, you don't need that. So,
  61. 2:05here's the problem with throwing out a
  62. 2:07number like 10, 20 laundromats. If you
  63. 2:09don't know your number, you'll just keep
  64. 2:12buying, and you'll buy your fifth store,
  65. 2:14your sixth store, your 10th store, not
  66. 2:16because you need to, but because you
  67. 2:18don't know when you need to stop. And
  68. 2:20again, for some people, building the
  69. 2:22empire is in that journey, that is the
  70. 2:25goal. But, if your goal is to leave your
  71. 2:279-to-5 or financial independence, you
  72. 2:29may not need as many as you think, and
  73. 2:31that's what we're going to talk about
  74. 2:32today. What you're building, though, if
  75. 2:34you continue to build, is not freedom,
  76. 2:36it's a second job a lot of times. It's
  77. 2:39bigger, more stressful job than the one
  78. 2:41you were trying to escape, which is not
  79. 2:43what you know, if you're here now, that
  80. 2:46may not be what you're trying to do.
  81. 2:47You're trying to get that freedom part,
  82. 2:49uh financial freedom. Before we talk
  83. 2:51about how many laundromats, we've got to
  84. 2:53talk about what are you actually trying
  85. 2:55to fund? What are you trying to do? What
  86. 2:57do you want your life to look like? Your
  87. 2:59number of laundromats depends on the
  88. 3:01life that you want, not on just a number
  89. 3:04you're pulling out of thin air that
  90. 3:05somebody else picked for you. So, let's
  91. 3:08define this thing. Your financial
  92. 3:09independence number or FI number, FI
  93. 3:12financial independence number, is just
  94. 3:14the income you need every year from your
  95. 3:16laundromats to cover your personal
  96. 3:18expenses. That's it. That's what
  97. 3:20financial independence is. It's the
  98. 3:22whole concept. It's not a net worth
  99. 3:24target. It's not how much money you need
  100. 3:26to have in the bank. It's how much do I
  101. 3:27spend in a year, and how much income do
  102. 3:30I need coming in to cover that. And
  103. 3:32they're basically, we'll talk about it
  104. 3:34in this framework. There's basically
  105. 3:35three levels of financial independence
  106. 3:37that you can shoot for. The first one
  107. 3:39we'll talk about is called lean FI.
  108. 3:41That's the bare-bones. Your mortgage or
  109. 3:43rent, food, utilities, insurance, the
  110. 3:46basics. The lights are on, the family's
  111. 3:48fed, nothing is fancy. This is your I
  112. 3:51really never have to work again if I
  113. 3:53don't want to number, but you're also
  114. 3:55probably not flying to Europe every
  115. 3:57summer and you're not living it up big.
  116. 4:00So, that's your lean FI. Second number
  117. 4:03is just normal FI, financial
  118. 4:05independence. This is your current
  119. 4:07lifestyle and I will I'll say that, you
  120. 4:09know, it might feel like, "Hey, why even
  121. 4:12have a lean FI? Why not get to normal
  122. 4:14FI?" Well, I've got clients who their
  123. 4:16number one goal is to get out of their
  124. 4:18job as quickly as possible and they're
  125. 4:21willing to make a sacrifice on the
  126. 4:23income level at least initially in order
  127. 4:25to do that. And that might be you right
  128. 4:27now and lean FI might be the step that
  129. 4:29you need to be able to take that leap
  130. 4:31and leave your job or to leave that job
  131. 4:35for a part-time job or a job that's more
  132. 4:37fun that maybe doesn't pay as much or a
  133. 4:40passion project, something like that.
  134. 4:41Okay? So, that's where lean FI comes in.
  135. 4:43But, here's your normal kind of
  136. 4:45financial independence. This is your
  137. 4:47current lifestyle. Whatever you spend
  138. 4:49now to live the way you live now, that's
  139. 4:51what a laundromat income needs to cover
  140. 4:53to have financial independence. And the
  141. 4:55third is what we call fat FI, fat
  142. 4:58financial independence and that's the
  143. 5:00version with the cushion. You probably
  144. 5:03can travel, have hobbies, that boat I've
  145. 5:05been begging my wife to buy, the second
  146. 5:08house, eating out without checking the
  147. 5:10bill. You know, I heard I think Secrets
  148. 5:13of a Millionaire Mind, the author said,
  149. 5:15you know, a lot of people read by
  150. 5:17looking at the right side of the menu.
  151. 5:18That's what That's how they decide what
  152. 5:20to order. That's where the prices are,
  153. 5:21right? We want to look at the left side
  154. 5:23of the menu and order based on what we
  155. 5:25want to eat, not how much it costs,
  156. 5:26right? This is the version that most
  157. 5:29people actually mean when they say
  158. 5:31retire. They want to live a good life,
  159. 5:33right? They want to have, you know, take
  160. 5:35that financial pressure off. That's
  161. 5:36really what most of us are trying to do.
  162. 5:38So, these are three different lives,
  163. 5:40three different numbers and you can't
  164. 5:42just pick how many laundromats you need
  165. 5:44until you pick which number you're
  166. 5:46shooting for and and what that number
  167. 5:48is. So, let's get into some actual
  168. 5:51examples here and give you some real
  169. 5:53numbers just to kind of make it real and
  170. 5:55to make it practical and tangible for
  171. 5:58you. Okay. Here's some numbers for you.
  172. 6:02We're going to just use this
  173. 6:04illustration, but let's do a starting
  174. 6:06point of around $50,000
  175. 6:10is your lean FI number. Now,
  176. 6:13real quick, these numbers can vary
  177. 6:15wildly, but let's just use
  178. 6:18$50,000 for now. You can plug in your
  179. 6:21own number for a lean FI. So, that's a
  180. 6:23lean financial independence. And
  181. 6:26financial independence or normal, we'll
  182. 6:28use $100,000.
  183. 6:32And for fat
  184. 6:34FI, we'll use $150,000.
  185. 6:37So, this is for our examples, but again,
  186. 6:39maybe pause your video here and take a
  187. 6:42second and think about what are the
  188. 6:44numbers that you need to hit to hit
  189. 6:46these different levels. If you're in
  190. 6:48Manhattan or you're in Orange County,
  191. 6:51California where I am or Hawaii where I
  192. 6:53also live, uh those numbers might be low
  193. 6:56for you.
  194. 6:57Uh if, however, you're in Tulsa,
  195. 6:59Oklahoma or Nebraska, maybe those
  196. 7:02numbers are high. I don't know. Um
  197. 7:04that's the whole point. You get to plug
  198. 7:06in your life, your numbers and what you
  199. 7:08need. We're going to use these ones as
  200. 7:10an example,
  201. 7:11um but maybe really do pause the video
  202. 7:14and come up with those numbers for you.
  203. 7:17And uh you know, maybe even take the
  204. 7:19step to pull up your bank statements,
  205. 7:21your credit card statements, whatever
  206. 7:23you have and figure out what you're
  207. 7:25actually spending, maybe your tax
  208. 7:27returns, I don't know, what you're
  209. 7:28actually spending in a year, add a
  210. 7:30little buffer and then that's your real
  211. 7:32kind of normal financial independence
  212. 7:34number. All right. Now, once you have
  213. 7:35it, come back to the video and the rest
  214. 7:38of this video is going to do a lot more
  215. 7:40for you once you have that number. Now,
  216. 7:42real quick, before we jump into the
  217. 7:44numbers, I wanted to just talk about a
  218. 7:46quick concept here. I saw this I
  219. 7:49apologize whoever I saw this from,
  220. 7:50probably on a YouTube video or
  221. 7:51something, but it's a concept that I
  222. 7:54want you to get comfortable with called
  223. 7:55the income floor. Think of it like this,
  224. 7:57if you own a rental property, for
  225. 7:59example, the rent that comes in every
  226. 8:01month is your floor. If you own dividend
  227. 8:04stocks, the dividend is your floor. It's
  228. 8:06the money [snorts] that shows up whether
  229. 8:09you go into work that day or not,
  230. 8:12whether you go on that boat that you
  231. 8:13bought or not, right? So, laundromat,
  232. 8:16same thing. The net income from your
  233. 8:19store, and we're going to talk about net
  234. 8:20income here a lot. The net income from
  235. 8:22your store, once everything is running,
  236. 8:24is your floor. It's the money that comes
  237. 8:26in regardless of whether you're at the
  238. 8:28gym, on a flight, hiking with your kids,
  239. 8:31whatever. The floor is what funds
  240. 8:33retirement. That floor is what gets you
  241. 8:35to financial independence. So,
  242. 8:37everything we're about to calculate is
  243. 8:39just figuring out how high does that
  244. 8:42floor need to be, and how many
  245. 8:44laundromats is it going to take to build
  246. 8:46that floor. Okay, so now we need to talk
  247. 8:49about the formula. This is the one that
  248. 8:52I want you to just tattoo onto your
  249. 8:54brain if you're serious about this
  250. 8:56business. It's called the net operating
  251. 8:58income or NOI. And if you're like
  252. 9:00browsing around on BizBuySell or
  253. 9:02BizQuest or Biz
  254. 9:04whatever jungle, I don't know, all the
  255. 9:07Biz sites or whatever, you might see net
  256. 9:09income, you might see cash flow, you
  257. 9:11might see EBITDA. They're all different
  258. 9:13numbers, but they often get used
  259. 9:15interchangeably as the net income on
  260. 9:18those sites. So, not always, but just,
  261. 9:20you know, so you're aware. Net income is
  262. 9:22what we're looking at. And here's what
  263. 9:23the net income is. You take all of the
  264. 9:26income that the store brings in from the
  265. 9:28washers, the dryers, vending, wash and
  266. 9:30fold, pick up and delivery, whatever the
  267. 9:32income sources are, and you add it all
  268. 9:34up. That's your top line number right
  269. 9:36there. Then, you're going to subtract
  270. 9:39every single operating expense,
  271. 9:41utilities, rent, staff, supplies,
  272. 9:43maintenance, insurance, management fees
  273. 9:45if you have any, all that stuff. And
  274. 9:47what's left is your net operating
  275. 9:49income. So, money in minus money out.
  276. 9:52But, it's important that you notice that
  277. 9:55net operating income or the NOI is
  278. 9:57calculated before debt. So, if you take
  279. 9:59out a loan, which we'll talk about,
  280. 10:01don't worry, we're going to talk about
  281. 10:01that, too. If you take out a loan, we
  282. 10:03don't subtract the loan payments yet
  283. 10:06from the net operating income. And the
  284. 10:08reason is is that the NOI tells you what
  285. 10:11the business actually produces. Two
  286. 10:14people could buy the exact same
  287. 10:16laundromat, one pays cash, one borrows
  288. 10:1880% a loan, right, to buy and puts 20%
  289. 10:22down, then NOI or the net operating
  290. 10:24income is identical for both of those
  291. 10:27situations. However, the cash flow will
  292. 10:29be wildly different between those two
  293. 10:32scenarios. So, we want to start with the
  294. 10:33NOI because it's the truth about the
  295. 10:36laundromat, the truth of how it's
  296. 10:38actually performing. And once you know
  297. 10:40the NOI, you can figure out everything
  298. 10:42else. Here's where it all comes together
  299. 10:44for you. This is the math that you
  300. 10:46actually came to this video for. This is
  301. 10:48the best way to think about this.
  302. 10:50Laundromats are valued on a multiple of
  303. 10:53the net operating income, okay? So,
  304. 10:55today, the average multiple you can
  305. 10:58expect to pay is about four and a half
  306. 11:00to five and a half times the NOI. So,
  307. 11:03let's say we're working with the five
  308. 11:04five x five times multiple just to keep
  309. 11:06it simple for my simple mind here. And
  310. 11:09we already know what our financial
  311. 11:11independence numbers are. Remember, you
  312. 11:13paused the video and you came up with
  313. 11:14your financial independence number. So,
  314. 11:16let's say you need to be able to get to
  315. 11:18lean fi, you need, you know,
  316. 11:21that way you can quit your 9-5 or work
  317. 11:23part-time or whatever. And let's call
  318. 11:25that our lean fi number for this
  319. 11:27example, $50,000.
  320. 11:30Now, here's the formula to calculate
  321. 11:32exactly how many laundromats you need to
  322. 11:34reach that financial independence
  323. 11:36number, that $50,000, okay? So, we're
  324. 11:39going to take, in our case, a $50,000,
  325. 11:43and we're going to multiply that by our
  326. 11:46multiple. So, in our case, that's going
  327. 11:47to be five, and that's going to equal
  328. 11:50the value of the laundromats you need to
  329. 11:52reach financial independence. So, for
  330. 11:54our example, we need $250,000
  331. 11:58of laundromats in order to reach that
  332. 12:00financial independence number. That's
  333. 12:01it.
  334. 12:02That's the math. That's the formula. So,
  335. 12:04we've got our financial independence
  336. 12:07number
  337. 12:08times our multiple
  338. 12:12and that equals the value
  339. 12:15of the laundromats.
  340. 12:18Okay? Oh, that cut off a little, but you
  341. 12:20get the idea. So, in our case, we need
  342. 12:23either one laundromat worth $250,000
  343. 12:26or multiple laundromats whose values add
  344. 12:29up to $250,000 to reach that financial
  345. 12:32independence number. For our fat
  346. 12:34financial independence, our fat FI
  347. 12:35number of $150,000 a year, we're going
  348. 12:38to need $750,000
  349. 12:41of laundromats. That's $150,000
  350. 12:43times our 5x multiple to reach that fat
  351. 12:46FI number. So, in most cases,
  352. 12:49that particular scenario is going to be
  353. 12:51between one and three laundromats total.
  354. 12:55And I want you to sit with that for a
  355. 12:56second, cuz notice what we didn't say.
  356. 12:59We didn't say 20, we didn't say 50, we
  357. 13:02didn't even say 10. For most people who
  358. 13:04actually do the math, the number is way
  359. 13:07smaller than they thought to be able to
  360. 13:09reach even a a fat FI number. A handful
  361. 13:12of well-bought, well-run laundromats can
  362. 13:15fund a really good life. And listen, I
  363. 13:18grew up in my investing journey here on
  364. 13:22BiggerPockets and calculating the number
  365. 13:24of doors that I needed to be able to
  366. 13:25retire. I invest in real estate. I love
  367. 13:27investing in real estate. However, when
  368. 13:29it comes to cash flow, when it comes to
  369. 13:32financial independence,
  370. 13:34real estate can't touch the average real
  371. 13:36estate deal can't touch the average base
  372. 13:38hit laundromat deal when it comes to
  373. 13:40that reaching financial independence.
  374. 13:42You're going to get there much quicker
  375. 13:44and with much less capital
  376. 13:46by buying a one of these {quote} unquote
  377. 13:49boring businesses like a laundromat. But
  378. 13:51listen, we made some assumptions here
  379. 13:53like the multiple for example, I said
  380. 13:55let's just take a flat five just for my
  381. 13:57simple mind so I could give you some
  382. 13:59examples here. But if you're not sure
  383. 14:01how to calculate the exact value of a
  384. 14:03laundromat, I did put together a free
  385. 14:06course. It's on laundromatresource.com.
  386. 14:08It's absolutely free and that will give
  387. 14:10you the confidence you need to move
  388. 14:12forward on buying that first laundromat.
  389. 14:14It's based on like I said over 1,500
  390. 14:17consulting calls, people asking the same
  391. 14:19questions over and over. I answer most
  392. 14:21of them in that course. It's short. It's
  393. 14:24three lessons long. It's about an hour
  394. 14:26total and it will be totally worth your
  395. 14:28time if you are looking to buy your
  396. 14:30first laundromat. The elephant in the
  397. 14:32room here before anybody puts in the
  398. 14:34comments, Jordan, what about loan
  399. 14:36payments? Let's talk about that cuz that
  400. 14:38is going to affect the amount of
  401. 14:40laundromats that you need to hit that
  402. 14:42financial independent. Now, obviously if
  403. 14:45you're, you know, strapped with cash,
  404. 14:47you got 250K in the bank and you need
  405. 14:5050K, you could probably go out and buy
  406. 14:52one laundromat all cash, you hit your
  407. 14:5350K and go, you know, go
  408. 14:57surfing or whatever you want to do, play
  409. 14:59golf or whatever that you want to do
  410. 15:00with your life. But if you're not,
  411. 15:03you know, strapped with cash over there,
  412. 15:04flushed with cash and ready to throw it
  413. 15:06all around and you do need to use some
  414. 15:08debt or your number is a lot higher,
  415. 15:10then you're probably going to need to
  416. 15:12use debt. And most people do by the way.
  417. 15:14You'll hear brokers saying you got to
  418. 15:16have cash. You don't have to have cash.
  419. 15:18We work with clients every single day
  420. 15:20who use loans to buy laundromats. So
  421. 15:22don't get discouraged by that. But, your
  422. 15:23actual cash flow number is your NOI
  423. 15:27minus your loan payments, which means if
  424. 15:29your store produces $50,000 of NOI, but
  425. 15:33you have loan payments of $25,000
  426. 15:37a year, you're only walking away with
  427. 15:39$25,000 in real cash flow. Now, I say
  428. 15:41only, that's nothing to sneeze at, but
  429. 15:44you're not hitting that lean FI number
  430. 15:46of $50,000 if you've got loans with it.
  431. 15:49So, if you're highly leveraged, you're
  432. 15:51going to need more stores to hit the
  433. 15:53same income floor, or you're going to
  434. 15:56need to add value to the laundromat, and
  435. 15:58that might be by managing the place more
  436. 16:00professionally, doing some marketing,
  437. 16:02raising prices, adding a drop-off or
  438. 16:05pick-up delivery services. There's lots
  439. 16:06of different ways to add more value in a
  440. 16:09store once you own it, or you might need
  441. 16:13to buy more laundromats, or you might
  442. 16:15need to wait a little bit until you pay
  443. 16:16off the loans. Cuz if you're paid down
  444. 16:19or paid off, you need fewer laundromats,
  445. 16:21obviously. I think about this in two
  446. 16:23phases.
  447. 16:24Phase one is you're building, right?
  448. 16:27You're building your wealth, you're
  449. 16:28building your floor, if you will, and
  450. 16:31this is where you use leverage on
  451. 16:32purpose, uh because you can buy more
  452. 16:36value with less money by using leverage.
  453. 16:39That's the That's the strength of using
  454. 16:42a loan, right? Not just because you
  455. 16:44can't afford uh all cash, but cuz you
  456. 16:46can buy more than you could if you're
  457. 16:48just using all cash, right? So, you're
  458. 16:49buying stores, you're scaling, you're
  459. 16:52using other people's money or OPM to
  460. 16:55grow faster than you could with just
  461. 16:57your own cash. Cash flow is tighter if
  462. 16:59you use a loan, but you're stacking
  463. 17:01assets, and actually your return on
  464. 17:03investment usually is higher because
  465. 17:05even though your cash flow is lower, the
  466. 17:07cash you put into it is also lower.
  467. 17:10Okay, so that's when you're building,
  468. 17:12you're in that building phase where
  469. 17:13you're you're stacking assets. Phase
  470. 17:16two, however, is the harvester phase.
  471. 17:19This is where you slow down the buying,
  472. 17:22you pay down the debt, you maybe pay off
  473. 17:24a store or two, maybe use a the debt
  474. 17:28snowball that Dave Ramsey loves or
  475. 17:30something to just start paying off your
  476. 17:32stores, and then cash flow starts to go
  477. 17:34way up, the stress goes way down, that
  478. 17:37pressure that we feel to provide
  479. 17:39financially starts to go down as we
  480. 17:42start to harvest some of the value you
  481. 17:45that we've created in our businesses.
  482. 17:47And this is the version that actually
  483. 17:49starts to feel like retirement. This is
  484. 17:51what we're striving for. But like I
  485. 17:54said, unless you've got the cash up
  486. 17:56front, it's something we need to work
  487. 17:58towards. It's something we need to move
  488. 17:59towards. It's still going to take some
  489. 18:01time and some effort and some energy,
  490. 18:03but a whole lot less time, effort, and
  491. 18:04energy than working that 9-5 or even
  492. 18:07doing something like investing in real
  493. 18:10estate. So, [snorts]
  494. 18:11here's what I want to say though. When I
  495. 18:12was explaining the numbers before, I
  496. 18:14spoke about how many laundromats you
  497. 18:16need in terms of how much value you need
  498. 18:19in the laundromat. I said something like
  499. 18:21you need $250,000
  500. 18:24worth of laundromats. So, that's true
  501. 18:26whether you use leverage or not. So, for
  502. 18:28example, if you buy a laundromat for
  503. 18:30$250,000
  504. 18:31and you put down $100,000 and you got a
  505. 18:34loan for the rest, you own $100,000
  506. 18:37worth of laundromats. And you need
  507. 18:40$150,000 more worth of value of
  508. 18:43laundromats to hit that lean fi number.
  509. 18:45And you can hit that by growing the
  510. 18:47business, you can hit that by paying
  511. 18:49down the loan, you can hit that by
  512. 18:50buying another location. You can do all
  513. 18:53of those combined to do that, but
  514. 18:56that $250,000 worth of laundromats that
  515. 18:59you own is the target to hit that
  516. 19:01financial independence number of $50,000
  517. 19:04in the example case, right? Again, put
  518. 19:06in your own numbers. Most people who
  519. 19:09burn out in this business burn out
  520. 19:11because they stay in builder mode too
  521. 19:13long and you never flip to the harvest
  522. 19:16mode. Don't do this. I see this happen
  523. 19:18over and over and over again. People
  524. 19:20work a lot longer than they need to work
  525. 19:22at their jobs. People build a lot more
  526. 19:25than they need to build and sometimes
  527. 19:27build themselves right out of the
  528. 19:29business. Um so, you know, again, if you
  529. 19:32know those numbers, those financial
  530. 19:34independence numbers beforehand, you can
  531. 19:36set up a stop here. Like, "Hey, we can
  532. 19:39stop we own $250,000 or $750,000,
  533. 19:43whatever your number is, of laundromats,
  534. 19:46we can stop now." Now, I need to talk a
  535. 19:49little bit cuz this is a question I get
  536. 19:51all the time about, you know, different
  537. 19:54markets just for a second. I walked you
  538. 19:56through all these really easy numbers.
  539. 19:585x multiple, $50,000 of cash flow.
  540. 20:02Super clean, super simple, super easy.
  541. 20:04We all know that the real world is not
  542. 20:06that clean, it's not that simple, it's
  543. 20:08not that easy. Utilities are going to go
  544. 20:10up, minimum wage is going up all over
  545. 20:12the place in most states, insurance is
  546. 20:14getting crazy across the board, you
  547. 20:16know, we're starting to add things like
  548. 20:18card payment systems, they take a little
  549. 20:20bit of a percentage of each transaction,
  550. 20:22equipment pairs repairs are getting, you
  551. 20:25know,
  552. 20:26old, you know, they're getting more
  553. 20:27expensive when your machines age,
  554. 20:29there's more and more of them. So, all
  555. 20:31these things we got to factor in. Rents
  556. 20:33reset or continue to raise. So, when you
  557. 20:36run your math, use the current numbers,
  558. 20:39don't use as a pro forma from 2019, for
  559. 20:42example. Don't necessarily just trust
  560. 20:44the seller's spreadsheet at face value.
  561. 20:46Get the actual utility bills, actual
  562. 20:48rent escalations from the lease, the
  563. 20:50actual repair history if they even have
  564. 20:52it, and build in a buffer. If a store
  565. 20:54does 50,000 in NOI today,
  566. 20:57what is it going to do if utilities go
  567. 20:58up 20% next year? Now, it's a little bit
  568. 21:01of a trick question because you also
  569. 21:03should be raising your prices, but
  570. 21:04traditionally our industry has not been
  571. 21:06good at that. But, these are the kind of
  572. 21:08pressure tests that you want to do on a
  573. 21:10business. It tells you whether your
  574. 21:12retirement number actually is going to
  575. 21:13hold up or whether it falls apart the
  576. 21:16first time something changes. The
  577. 21:18formula is the same. The inputs have to
  578. 21:21be real. Okay? They got to be real. And
  579. 21:24if this is something that you're like
  580. 21:25you're having anxiety about, um number
  581. 21:27one, go listen to the first podcast
  582. 21:30episode I I ever put out. I tell my
  583. 21:32story how I bought my first laundromat,
  584. 21:34made some very expensive mistakes, six
  585. 21:37figures worth of mistakes, and it took
  586. 21:39me years to recover from that and get
  587. 21:42the first laundromat I ever bought up to
  588. 21:44profitability. And I tell you all about
  589. 21:46that in the gory details. So, go check
  590. 21:48out Laundromat Resource Podcast episode
  591. 21:50one to hear that if you want. But, if
  592. 21:52that's something that you're worried
  593. 21:53about, something that you're afraid
  594. 21:55might happen to you, you might invest
  595. 21:57your life savings in a business and lose
  596. 21:59it all like I almost did. Not a sales
  597. 22:02pitch here, but I'm going to put a link
  598. 22:04uh in the description or if you're
  599. 22:05listening to the podcast episode, it'll
  600. 22:07be at laundromatresource.com/show249.
  601. 22:11I'll put a link there. You can book a
  602. 22:12call and I can walk you through no
  603. 22:14pressure, no sales pressure, anything
  604. 22:16like that, but I can walk you through
  605. 22:17some scenarios, some uh options that we
  606. 22:20have that we help clients walk through
  607. 22:22that process and make sure that you
  608. 22:26value every laundromat you're looking at
  609. 22:28correctly, that you craft a compelling
  610. 22:30offer, and that you go through that due
  611. 22:32diligence phase, you're asking all the
  612. 22:34right questions. We're looking for
  613. 22:36anything, any red flags. Uh we're
  614. 22:38getting all the information we need to
  615. 22:40verify all that stuff so that you can
  616. 22:42have peace of mind that you have a clear
  617. 22:44picture of what you're buying before you
  618. 22:46buy it. We've got some options where
  619. 22:48we'll walk through that with you with a
  620. 22:49one-on-one coach um through that
  621. 22:51acquisition process. And we have some We
  622. 22:53have an option where we'll actually go
  623. 22:55out and look for laundromats for you and
  624. 22:57then walk you through that. So, we've
  625. 22:59got some options there. Check it out.
  626. 23:00That's something you're interested in if
  627. 23:01you're starting to get serious about
  628. 23:03this business. I started to mention
  629. 23:05different markets and I get asked this
  630. 23:07question all the time and I got
  631. 23:08sidetracked, sorry. But I get asked this
  632. 23:10question all the time,
  633. 23:12"What if I live in a high-cost area
  634. 23:14where, you know, everything is more
  635. 23:16expensive? For example, I'm in Hawaii
  636. 23:18and California. We've got clients in New
  637. 23:20York, New Jersey, you know, some of
  638. 23:23these more expensive markets." And I get
  639. 23:25it. Rents get more expensive, the
  640. 23:27numbers can get brutal, there can be
  641. 23:29some of these bigger market kids,
  642. 23:30there's a lot of competition and
  643. 23:32everything's more expensive, but prices
  644. 23:33are actually a little bit lower than
  645. 23:35maybe in the Midwest sometimes. So, I
  646. 23:37get asked that question all the time and
  647. 23:39a lot of times people associate it with
  648. 23:41how they think of houses buying houses,
  649. 23:44right? So, if you're in Orange County,
  650. 23:45California, you know, your median, you
  651. 23:48know, home might be over a million
  652. 23:50dollars, depending on where you're at in
  653. 23:52the area. And if you're in the Midwest
  654. 23:54somewhere, it might be $200,000, right?
  655. 23:57And I just want to give a little bit of
  656. 23:58context to that because
  657. 24:00yes, assets and laundromats included in
  658. 24:04these higher-priced markets do tend to
  659. 24:06be a little bit more expensive than some
  660. 24:08of the other markets, but only a little
  661. 24:09bit. Again, remember the laundromat's
  662. 24:11valued on a multiple of the net
  663. 24:13operating income. So, instead of a 5x
  664. 24:16multiple in a laundromat in Birmingham,
  665. 24:19Alabama, you know, a Manhattan
  666. 24:21laundromat might have a 5.5 multiple,
  667. 24:24right? The same identical laundromat.
  668. 24:26So, it will be a little more money, but
  669. 24:29not the same on the same par as real
  670. 24:31estate uh would be or like a home would
  671. 24:33be. So, I wanted to say that. And then
  672. 24:35the other question I get asked is if I
  673. 24:37do live in one of these markets or I
  674. 24:38can't find one for sale in my market,
  675. 24:41can I own remotely? And the answer to
  676. 24:43that is yes, you can and there are more
  677. 24:45and more people doing that. You need two
  678. 24:47main ingredients to make that happen.
  679. 24:50Number one, you need the right
  680. 24:51technology and the right tech stack,
  681. 24:53which is available now in our industry.
  682. 24:55It hasn't always been. It But recently,
  683. 24:57we've got the right tech stack available
  684. 24:59to you be able to do that. But more
  685. 25:01importantly than that and more difficult
  686. 25:03than that is you got to have the right
  687. 25:04people involved with you, right? So
  688. 25:06you've got to have somebody who can
  689. 25:08manage that laundromat if you're not
  690. 25:10going to be boots on the ground in that
  691. 25:12area. So something to keep in mind
  692. 25:14again, feel free if that's something
  693. 25:16that you're trying to do. I definitely
  694. 25:18would not recommend going that route on
  695. 25:20your own especially for the first one.
  696. 25:22Um find somebody who can help you.
  697. 25:24Obviously we provide that service but in
  698. 25:27addition, you know, you can find
  699. 25:29somebody else another consultant.
  700. 25:30There's some other consultants out there
  701. 25:32or another owner who might be able to
  702. 25:34help you with that. Okay, one other
  703. 25:36question that I get asked a lot has to
  704. 25:38do with scaling. Should we go with fewer
  705. 25:41big stores or more small ones? And
  706. 25:43honestly, the answer for most people is
  707. 25:46fewer larger more efficient stores.
  708. 25:49Bigger stores spread your fixed costs
  709. 25:51over more revenue. They're easier to
  710. 25:53manage per dollar income. They attract a
  711. 25:56better staff. I personally would rather
  712. 25:59own three really strong stores than
  713. 26:01eight mediocre ones every single time.
  714. 26:04So
  715. 26:05you know, again, it's going to depend on
  716. 26:07the market you're in and your budget and
  717. 26:08and all that. But if you have the
  718. 26:10option, it's the same amount of work to
  719. 26:12run a larger store than a smaller store
  720. 26:15more or less and generally those larger
  721. 26:17stores do better. Okay.
  722. 26:20This is a really important point I want
  723. 26:21to make sure I hit. The question that
  724. 26:23everybody asks, are laundromats really
  725. 26:26passive?
  726. 26:27I'm just going to give it to you
  727. 26:28straight and I'm going to give you some
  728. 26:29context on it. The straight answer is
  729. 26:31no, they're not passive. They're not
  730. 26:33fully passive. There's no such thing as
  731. 26:35a fully passive business unless you've
  732. 26:38graduated out of uh that you're able to
  733. 26:41hire out all the management. You can
  734. 26:43hire a CEO to actually run the business
  735. 26:45for you. There's really no such thing as
  736. 26:48a passive business and most investments
  737. 26:50are not passive either. And anybody
  738. 26:52telling you otherwise is selling you
  739. 26:54something. and And I just want to shoot
  740. 26:56straight with you because I don't want
  741. 26:57you to walk into it get blindsided.
  742. 26:59However, here's how I do like to think
  743. 27:01of it. There's a scale of passivity from
  744. 27:04totally hands-on to totally hands-off.
  745. 27:07And if you want to, you can skew
  746. 27:10laundromats to be
  747. 27:13pretty skewed heavily on that mostly
  748. 27:15hands-off side of the spectrum. You can
  749. 27:18also be totally hands-on if you want.
  750. 27:20It's kind of the beauty of the
  751. 27:21laundromats is you can kind of navigate
  752. 27:23that. Now, are you going to have to do
  753. 27:25some stuff? Absolutely. Whenever you
  754. 27:27have people and whenever you have
  755. 27:28machines, you're going to have problems
  756. 27:30and laundromats have a bunch of both.
  757. 27:31So, there's problems that are going to
  758. 27:32come up you're going to have to
  759. 27:33navigate. However,
  760. 27:36you can put systems in place, you can
  761. 27:38utilize technology, and you can be
  762. 27:40business savvy enough to be able to skew
  763. 27:43it relatively heavy after not that long.
  764. 27:45But, here's the comparison that matters,
  765. 27:47right? Compare it to a 40, 50, 60-hour a
  766. 27:50week W-2 job. Compare it to commuting,
  767. 27:52compare it to having a boss who decides
  768. 27:54whether you get to take your kids to the
  769. 27:56beach on a Tuesday. Compare it to a few
  770. 27:58hours a week of laundromat work to fund
  771. 28:01your life. That's freedom. That's what
  772. 28:03we're talking about here. And it's a
  773. 28:05totally different experience than having
  774. 28:07a job. So, the honest answer is
  775. 28:10laundromats are passive enough.
  776. 28:12And I like to think of it as time
  777. 28:14flexible. They're passive enough to help
  778. 28:17you or to allow you to build the life
  779. 28:19that you actually want. Okay.
  780. 28:22We went through a lot today. Here's what
  781. 28:24I want you to actually do. Number one,
  782. 28:26step one, figure out your real annual
  783. 28:28spending. I'm serious about this. Come
  784. 28:31up with that number. Make it as
  785. 28:32realistic as you can. If you can, go
  786. 28:35through all your actual expenses,
  787. 28:37pull the bank statements and the credit
  788. 28:40card bills and all that stuff, and add
  789. 28:42the buffer, and that's your financial
  790. 28:43independence number. Step two, decide
  791. 28:46which version of financial independence
  792. 28:48you're shooting for, lean, normal, fat.
  793. 28:51And be honest with yourself, and maybe
  794. 28:52you only need to be lean FI at least
  795. 28:54initially. Maybe you're like, "Hey, I'm
  796. 28:56going to work until I am fat FI and I
  797. 28:58don't have to anymore." Uh but determine
  798. 29:00that for yourself. And step three, use
  799. 29:03your financial independence number to
  800. 29:04determine what value of laundromats you
  801. 29:07need to achieve that number in cash
  802. 29:09flow. And if you want help running the
  803. 29:11actual numbers, we've got a ton of
  804. 29:13resources over at
  805. 29:14laundromatresource.com/resources
  806. 29:16that can help you with all of that. Link
  807. 29:19will be in the description. Plug in your
  808. 29:21numbers, see what shakes out. In the
  809. 29:23next video, I'm going to show you how to
  810. 29:25do a back-of-the-napkin analysis of a
  811. 29:28laundromat deal. It's just It's simple
  812. 29:30math you can do literally on the back of
  813. 29:32a napkin to know in 5 minutes whether a
  814. 29:35store is worth pursuing or not. So, make
  815. 29:37sure you subscribe for that one. And uh
  816. 29:39it's the natural next step from this
  817. 29:41conversation. So, lastly, again, I
  818. 29:44mentioned if you're getting serious
  819. 29:45buying a laundromat and want to avoid
  820. 29:47the easy-to-make mistakes that could
  821. 29:49jeopardize your investment, your you
  822. 29:52know, your your life savings that you're
  823. 29:54going to put into this bit buying this
  824. 29:56business, schedule that free strategy
  825. 29:57call. I'll show you exactly how we help
  826. 30:00people, and we could help you avoid
  827. 30:03those costly mistakes that I made early
  828. 30:05on in the process that can keep you from
  829. 30:07hitting that financial independence. And
  830. 30:10uh listen, the link will be in the
  831. 30:12pinned comment down below or
  832. 30:13laundromatresource.com/249.
  833. 30:18Okay, hey, listen. Thank you for hanging
  834. 30:20out with me on this one. I know we went
  835. 30:22through a whole lot of stuff. And if
  836. 30:23you're still here, it means
  837. 30:25maybe you're serious about this
  838. 30:26laundromat thing. And if you got
  839. 30:28something out of it, I'd love for you to
  840. 30:30drop your financial independence number
  841. 30:32in the comments or a question that you
  842. 30:35have or where you're stuck. And I read
  843. 30:37them, and a lot of times those comments
  844. 30:39turn into our next video. So, hit
  845. 30:41subscribe, if you want this kind of
  846. 30:44content, real numbers, real strategy, no
  847. 30:47fluff, and I'll see you in the next one.

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