How JennaX1000 Turned Latex Into Her Signature — and Landed A$AP Rocky’s AWGE Show — Transcript

Full transcript

1. 0:00Sounds sync.
2. 0:01>> Good. Good to have you. Cheers.
3. 0:04>> Thank you for inviting.
4. 0:06>> Love to have you here.
5. 0:07>> It's so beautiful. Oh my god.
6. 0:09>> It's such a great city when it's like
7. 0:11this. So, yeah, I would love to have you
8. 0:14here today to just talk to us about your
9. 0:17experience in this amazing fashion show
10. 0:19that you just curated and helped with.
11. 0:22>> Yeah.
12. 0:23>> So, it was Rocky show for OG
13. 0:26>> and this was your first time working
14. 0:27with him? This was my first time working
15. 0:30with him actually. Yeah, it's funny
16. 0:32because like I've been working with
17. 0:34music artists actually for so long and
18. 0:37he was always one of my favorite artist.
19. 0:40So,
20. 0:41>> uh it's crazy how everything just worked
21. 0:43out cuz I just like met him at his Puma
22. 0:47dinner for his like collection with
23. 0:50Puma. Like I was at that time like still
24. 0:52working with Adidas.
25. 0:54Obviously, they're like,
26. 0:56>> "It's conflicting." Understood.
27. 0:58>> Yes. Um, but I reached out to my Adidas
28. 1:00team. I was like, "Hey, I'm invited."
29. 1:02Like, the Puma team just invited me and
30. 1:05um,
31. 1:06>> "Is it okay if I go to
32. 1:07>> if it's okay if I go?" And they would be
33. 1:10like, "Yeah, yeah, sure. Just like maybe
34. 1:12don't post anything."
35. 1:14>> Fair game. I went there and the funny
36. 1:17thing is um we actually started talking
37. 1:20because my phone background at that time
38. 1:24was like one of my Adidas pieces I did.
39. 1:26>> Oh, funny.
40. 1:26>> And he saw it and he was like Adidas.
41. 1:30>> He was like he put you on blast.
42. 1:32>> Yeah. And I was like um yeah been like
43. 1:34working
44. 1:37>> and
45. 1:38>> but he [ __ ] with the piece a lot. He
46. 1:39was like
47. 1:40>> Exactly. He was like what what is that?
48. 1:42And then he wanted to know what I was
49. 1:44doing and I was like, "Yeah, I'm a
50. 1:45designer." We started talking. He wanted
51. 1:48to see my stuff and he was like
52. 1:49immediately, "Okay, like I need you to
53. 1:52help me with my show."
54. 1:53>> What month was this?
55. 1:55>> That was in October.
56. 1:57>> Okay.
57. 1:57>> So, it was beginning of October last
58. 2:00year.
59. 2:01>> And when was the show date? The show
60. 2:02date was February.
61. 2:03>> The show date was last week.
62. 2:06>> Crazy. So, that's a full four months.
63. 2:09>> Four months. and we obviously like
64. 2:13starting to like work on designs like he
65. 2:15sent me a lot of like moods and
66. 2:17whatever.
67. 2:18>> So I knew what kind of direction he
68. 2:21wanted to go and um yeah I was just like
69. 2:24starting to design some stuff which he
70. 2:28[ __ ] with
71. 2:29>> and then I think like two weeks later or
72. 2:32something we like signed the contract.
73. 2:33Um
74. 2:33>> made it formal.
75. 2:34>> Made it formal. So it actually like
76. 2:36>> that's pretty quick actually happens.
77. 2:38Everything just had to be like so quick,
78. 2:41you know, because the show is in
79. 2:43February, so we got to start the the
80. 2:46sampling process. Um,
81. 2:47>> that's almost late, you'd say?
82. 2:49>> That's way too late on honestly. It's
83. 2:52like way too late. And we did like 150
84. 2:54pieces.
85. 2:56>> 150 pieces. That's wild.
86. 2:57>> It's crazy. We started like the sampling
87. 2:59process I think in December then because
88. 3:02the first two months you're just like
89. 3:04working on ideas you know designing um
90. 3:08doing revisions on the designs like
91. 3:10putting like a whole collection together
92. 3:12he has like his team he's like working
93. 3:15with for years I guess like internally
94. 3:18>> like how big is that team
95. 3:19>> I don't know really how how many people
96. 3:22there are
97. 3:22>> like did it always feel like a full room
98. 3:24or was it maybe a bit more intimate
99. 3:26smaller
100. 3:26>> like I was I It was like the first month
101. 3:30I was only in contact with Rocky and his
102. 3:32manager. Like I didn't even like
103. 3:35>> There wasn't anybody else joining in?
104. 3:37No.
105. 3:37>> Cool. And were you working on all unisex
106. 3:39at that point or some only women's at
107. 3:41that point?
108. 3:42>> No, I was doing women's and men's shoes,
109. 3:46accessories.
110. 3:47>> Okay.
111. 3:48>> Everything. He was just like, "Oh, we
112. 3:50should." He always had like so many
113. 3:52ideas, you know? He's like, "Oh, we
114. 3:53should do an umbrella and we should do
115. 3:55this and we should do that." And
116. 3:57obviously like some of these ideas
117. 4:02um we really like produced and some
118. 4:04stuff is just like just like throwing in
119. 4:06ideas you know his team I think I met
120. 4:10like for the first time like end of
121. 4:12December or something.
122. 4:14>> So when it really started to have to
123. 4:15come together.
124. 4:15>> Exactly. Exactly. And then obviously we
125. 4:17had to like work with the pieces they
126. 4:21already did
127. 4:22>> cuz they have like already I guess like
128. 4:26a an archive of stuff. You know what I
129. 4:28mean?
130. 4:29>> Um which were more like more like
131. 4:32tailoring pieces and everything. Super
132. 4:35nice.
133. 4:35>> And those were pieces that were made
134. 4:38from scratch or just curated and then
135. 4:40tailored?
136. 4:40>> No, they were made from scratch. They
137. 4:41were made from scratch. Got it. Yeah,
138. 4:43for sure. I thought it was like cuz our
139. 4:44archives are just vintage. Like at LA we
140. 4:47just have crazy vintage archives.
141. 4:48>> Yeah, true, true.
142. 4:50>> But had to clarify.
143. 4:52>> Yeah. No, but like these are all pieces
144. 4:53they made and um Rocky wanted to have me
145. 4:57on board especially for more like the
146. 5:00sporty pieces, you know. Um the ones
147. 5:03which also like have which are like
148. 5:05louder and have a bit more like
149. 5:07character for sure.
150. 5:09>> Okay. you know, like the baby stroller
151. 5:11and stuff like that. How did that piece
152. 5:13come about?
153. 5:14>> He I mean, he's he's a dad now of three
154. 5:17children,
155. 5:18>> of course. I'm proud of it.
156. 5:20>> So, he was like from the beginning he
157. 5:22was like um yeah, we should have like a
158. 5:25pregnant woman. We should have like he
159. 5:27already did these um baby carriages like
160. 5:30these full ones. He already had those.
161. 5:32And he was like, "We should have a baby
162. 5:34stroller."
163. 5:35>> Yeah, that stroller. And when he had the
164. 5:37idea to do a [ __ ] baby stroller, I
165. 5:39was like,
166. 5:41"Please, no, please."
167. 5:43>> Was that the first item like that was
168. 5:46more like physical that you'd ever
169. 5:48contributed to?
170. 5:49>> Yeah, I guess so.
171. 5:50>> That's pretty cool. For your first like
172. 5:53piece that you've ever even explored
173. 5:55outside of or inside a new category to
174. 5:57be on a a runway show is crazy.
175. 5:59>> For sure. I mean, like I was always into
176. 6:01art, you know? Like I like started
177. 6:03painting when I was like seven, eight
178. 6:05years old or something. And my mom like
179. 6:08she used to be a painter too. So
180. 6:10>> cool.
181. 6:11>> You know, like we would always be up
182. 6:13until like 3:00 or 4:00 a.m. sometimes.
183. 6:16Like even on a school day,
184. 6:18>> so she was like a wild
185. 6:19>> just like on the balcony like painting
186. 6:22until like 3 4 a.m., you know? So I've
187. 6:25always been interested in art. We've
188. 6:27been working. Like I could have never
189. 6:29done this baby stroller on my own from
190. 6:31scratch. Like I don't have this
191. 6:33>> that skill
192. 6:33>> that skill, you know.
193. 6:35>> Where was it made?
194. 6:36>> Um a good an artist friend of ours uh
195. 6:40from Berlin, but his name is Moreno. He
196. 6:42did the stroller and it turned out so
197. 6:45[ __ ] amazing. Like wow. And Rocky
198. 6:48wanted to have like three of those, but
199. 6:51but I was like I'm sorry. Like we I
200. 6:54cannot we cannot do this in that time,
201. 6:56you know? Obviously also like it had to
202. 6:59be like shipped to the US like we
203. 7:00couldn't bring it on a plane like all of
204. 7:03the other stuff we brought on a plane
205. 7:04but like the stroller
206. 7:06>> you know.
207. 7:07>> So where was all of this stuff made if
208. 7:09you had brought it on the plane?
209. 7:11>> Europe like all different places in
210. 7:13Europe different places in Europe like
211. 7:15the shoes were made in Italy. Um
212. 7:18>> Oh shoes are amazing by the way.
213. 7:19>> Yes
214. 7:20>> they are amazing. Need a pair.
215. 7:22>> A lot of stuff we did in our atilier in
216. 7:25Istanbul.
217. 7:26>> Wow.
218. 7:26>> Yeah. uh the tailoring stuff like our
219. 7:29tailoring stuff we did in Italy as well
220. 7:31like different parts. So like the guy
221. 7:33who helped me with like the whole
222. 7:36production and also um with design
223. 7:38because obviously like I had a design
224. 7:40team on this like one 150 pieces you
225. 7:43cannot design like everything
226. 7:45>> yourself. So you have people I think we
227. 7:47had three graphic designers. We had
228. 7:50Pinkos um who also handled the whole
229. 7:54production.
230. 7:55>> Amazing. cuz he does production in
231. 7:57Turkey, right?
232. 7:58>> Yeah, exactly. It's like his at there.
233. 8:00So, like we've been working like
234. 8:02collaborating on this one and he like
235. 8:04helped me a lot. Like without him, I
236. 8:05>> Wow.
237. 8:06>> couldn't have done it like in such a
238. 8:08short time as well.
239. 8:10>> Love his brand. Shout out. Beautiful
240. 8:13brand.
241. 8:14>> Woman's pattern designer. A man's
242. 8:16pattern designer.
243. 8:17>> That's the dream to have just like all
244. 8:19of that support rally around you. Yeah.
245. 8:22So, like
246. 8:23>> did it feel like amazing to be the
247. 8:25leader of something like that?
248. 8:27>> Of course.
249. 8:28>> Yeah. And when
250. 8:31did you start designing? Like how did
251. 8:33this all start for you?
252. 8:34>> Okay. So, as I said, like I've been like
253. 8:37in art, you know, like my entire life
254. 8:39actually. But um when I moved to Berlin,
255. 8:42I moved to Berlin when I was 19 because
256. 8:45I wanted to study. And where are you
257. 8:47originally from? I'm from a small town
258. 8:50like close to H Highleberg in Germany
259. 8:52which is called Pangstat. Very cool.
260. 8:56>> It's like very tiny like less than
261. 8:5910,000 people, you know? So like there
262. 9:01was no access to art or fashion or like
263. 9:07celebrities in general, you know what I
264. 9:09mean? Like there's
265. 9:10>> nothing like that. But I think it's also
266. 9:13kind of where my inspiration comes from
267. 9:15because I had no like access to it, you
268. 9:19know? So like I had to kind of like
269. 9:21develop that for myself.
270. 9:23>> Yes. Which is always the most unique.
271. 9:25>> Yes.
272. 9:25>> Mhm. And always like the core is from
273. 9:28something so like essential to your life
274. 9:32that carries the work which is so nice
275. 9:34to me.
276. 9:34>> Yeah. For sure.
277. 9:35>> So you moved at 19.
278. 9:36>> Moved when I was 19. Went to Berlin,
279. 9:39studied fashion there. You know, I'm
280. 9:41coming from like a very like
281. 9:42downto-earth family. So, and studying
282. 9:45fashion, like you had to pay for it. I
283. 9:48was working in a sushi restaurant. I I
284. 9:50got into the film industry um cuz I just
285. 9:54like had to work to like pay my studies,
286. 9:57you know, like I moved to Berlin with
287. 9:58like literally 500 bucks in my pocket.
288. 10:01And um yeah, and my first rent was 340
289. 10:06bucks.
290. 10:06>> Wow. And with with the rest I was just
291. 10:10living, you know, like
292. 10:11>> Wow. So,
293. 10:13>> when did your first um garment come out
294. 10:17or that you've even made even if nobody
295. 10:19saw it on in public? But what was the
296. 10:21first thing you had ever worked on?
297. 10:23>> That was honestly when I was like 13 or
298. 10:25something already. Like I was already
299. 10:27back then like into doing my own clothes
300. 10:30and but back then obviously like I would
301. 10:32do stuff which like a 13-year-old girl
302. 10:36would wear back then you know like
303. 10:39>> just like a floral like skirt
304. 10:42>> something like just like yeah but yeah I
305. 10:46would like go to my friend's house she
306. 10:48had like a sewing machine and we would
307. 10:50just do stuff like that and that
308. 10:52obviously like in fashion school I
309. 10:54started doing these science again. Um I
310. 10:58really because I already was like so
311. 11:02deep into the whole um film industry
312. 11:06then cuz I like you know had to like
313. 11:08earn money to like pay for my studies. I
314. 11:10was so stuck in there and I like stopped
315. 11:14designing
316. 11:16>> and
317. 11:16>> got a little like overloaded.
318. 11:18>> Yes. Exactly.
319. 11:19>> Understood. Happens to the best of us.
320. 11:22So,
321. 11:22>> especially at that age where you're just
322. 11:24like becoming,
323. 11:25>> it always seems like something's going
324. 11:26to like maybe get in your way, but it's
325. 11:28always mystic.
326. 11:30>> You got to let it pass
327. 11:31>> and you rode through that clearly.
328. 11:33>> So, yeah, exactly. Like I I was like in
329. 11:36film industry for 7 years or something
330. 11:38then, you know, and it like really it
331. 11:41was fun and I also like made a lot of
332. 11:43money and I also like this is the reason
333. 11:44I can be here in LA right now, you know.
334. 11:47At some point I was like, okay, I have
335. 11:49to get out of Berlin. like I have to
336. 11:52find a new place you know
337. 11:54>> more yearning in you that was like
338. 11:56>> exactly change
339. 11:57>> like I need to get back to my creativity
340. 12:01at that time I didn't even know like
341. 12:02what I wanted to do you know like I
342. 12:04always knew like design and fashion is
343. 12:07like really like my love my passion you
344. 12:11know so like deep inside of me but um
345. 12:15yeah I at this point I was just okay I
346. 12:17have to get out of Berlin like that's
347. 12:19the And Berlin's still a pretty cool
348. 12:21place, but you just felt like it was
349. 12:22like next step. How old were you at that
350. 12:24time? Or let's say like
351. 12:26>> Sorry, I don't 25.
352. 12:28>> Oh, still a baby.
353. 12:30>> Yes,
354. 12:30>> that's a good age to say that you want
355. 12:32to like live your life for real. That's
356. 12:35like I would say under 25, you're just
357. 12:37learning and you'd hope to be learning
358. 12:39from the great people that you can learn
359. 12:40from,
360. 12:41>> but at 25 you're just like that first
361. 12:43foot where you're like, "Okay, no, I
362. 12:45this is my life and I'm going to do
363. 12:46something about it." So, you went to New
364. 12:48York or LA?
365. 12:49>> No, I went straight to LA
366. 12:53>> cuz honestly, yeah, I love New York.
367. 12:55>> It was always my dream, actually, to
368. 12:57live in New York.
369. 12:58>> Makes sense cuz it's more like Berlin.
370. 12:59But yeah,
371. 13:00>> exactly. Cuz it's like more also,
372. 13:04you know,
373. 13:04>> it makes more sense. I'm an East Coast
374. 13:05baby, too. I'm from Montreal, so it just
375. 13:08makes sense. Like LA really is a totally
376. 13:10different pace and most people that end
377. 13:11up here don't also end up wanting to or
378. 13:14like really had planned to. So, yeah.
379. 13:16>> So, he came to LA. And who greeted you
380. 13:19here? Like a job or
381. 13:20>> nothing?
382. 13:21>> Wow. Okay.
383. 13:22>> Nothing. I just like got here. I had no
384. 13:25plan. Uh no job. I knew two people. I
385. 13:29just literally like packed my bags and
386. 13:31got here cuz it was really crazy. Like I
387. 13:34um applied for my artist visa like back
388. 13:37in Germany
389. 13:39>> and I got it within like 3 months. And
390. 13:43um usually it's like a process of like
391. 13:45at least like 6 months and you would
392. 13:47like have to go to the embassy and like
393. 13:49do an interview and then you would get
394. 13:51the visa, you know. And I didn't had to
395. 13:54do all of this. Like they just sent me
396. 13:56my passport with the visa in it. Like it
397. 13:58was like
398. 13:59>> it was just like sometimes like the city
399. 14:01just like really like pulls you.
400. 14:03>> So everything worked out well is what
401. 14:04you're saying. It was just meant to be.
402. 14:06>> It was just like so easy.
403. 14:08>> And this was what a couple years ago
404. 14:09now.
405. 14:10>> That was Yeah. 2 and 1/2 years ago.
406. 14:12Obviously I was here was like okay like
407. 14:14I just like need to work somehow you
408. 14:16know because
409. 14:17>> and what was the first thing you worked
410. 14:18on?
411. 14:18>> My first project here was um for Kanye
412. 14:23music video vultures.
413. 14:25>> Just jump right in now.
414. 14:27>> Right in.
415. 14:29>> Just jump right in. Okay.
416. 14:31>> It was actually hilarious.
417. 14:32>> That is crazy. And was it like a mutual
418. 14:34friend or
419. 14:35>> I met this guy who I don't know who is
420. 14:38or was the creative director for Kanye
421. 14:41and um luckily we had like a friend in
422. 14:44common so it was not very like random
423. 14:47you know. Absolutely.
424. 14:48>> And he was looking for uh producers and
425. 14:51at that time like I was still like
426. 14:53heavily in you know my production film
427. 14:57producer
428. 14:58>> of course
429. 14:58>> kind of vibe.
430. 14:59>> So you had all that experience.
431. 15:00>> Exactly. Um, so yeah, I think we met
432. 15:04like 2 weeks or something like after I
433. 15:07moved here and we started working
434. 15:09together.
435. 15:10>> What do you do the most of when you get
436. 15:12hired
437. 15:12>> back then? Definitely styling, creative
438. 15:17direction and
439. 15:19producing I only did for German clients
440. 15:22actually or like European clients. I was
441. 15:25working for E solar for example with
442. 15:28like Anthony Vakarelloo you know like he
443. 15:30loves being here in LA too. So I think
444. 15:34not last year the year before um we shot
445. 15:39a part of his movie which is a
446. 15:41documentary basically about him like
447. 15:44being the creative director of East
448. 15:46Lauron.
449. 15:46>> Oh very nice. And um yeah, we shot like
450. 15:4920 days or something or 25 days um here
451. 15:53in LA just like at the most beautiful
452. 15:56homes and locations and it was really it
453. 16:01was really amazing and stuff like that I
454. 16:03actually also loved because I was so
455. 16:06close to like this high fashion industry
456. 16:09you know
457. 16:10>> but you find that when you learn like
458. 16:12the well-rounded like even as a creative
459. 16:14director or brand owner you really need
460. 16:16the skills from so many different
461. 16:17things.
462. 16:18>> Yes, 100%. Like I don't know, sometimes
463. 16:21I'm like maybe a bit too negative when
464. 16:23it comes to like talking about being
465. 16:26like in the film industry and whatever
466. 16:28because I just like didn't want to do it
467. 16:30anymore.
468. 16:31>> I don't want to feel stuck at a level. I
469. 16:32feel like you just wanted to shine on
470. 16:34your own.
471. 16:35>> Exactly. And um but honestly like I'm so
472. 16:38grateful for it because I learned so
473. 16:40much through it.
474. 16:42most of the time no matter what you do
475. 16:44in life you will learn and at least like
476. 16:46sponge something
477. 16:47>> to just bring with you if you are that
478. 16:50type of person that knows that it's all
479. 16:51connected you know
480. 16:56>> so you were saying that you were in film
481. 16:57production and then you were in LA and
482. 16:59you came and when did you start making
483. 17:01that first like banger latex piece that
484. 17:03you were working on
485. 17:05>> so first when I first moved here like I
486. 17:07started like painting again you know
487. 17:09like
488. 17:10so um just really like brought back
489. 17:14>> just really like brought back um my
490. 17:18creative sense, you know,
491. 17:20>> and um and then I was started working
492. 17:23with latex because you don't need to to
493. 17:26um
494. 17:27>> sew anything.
495. 17:27>> Sew it. Exactly. You can just like use
496. 17:30glue.
497. 17:30>> So you were making it in your apartment
498. 17:31like
499. 17:32>> I was making it in my apartment like on
500. 17:34my kitchen.
501. 17:35>> Amazing.
502. 17:37>> Crazy.
503. 17:38And um first pieces were terrible cuz I
504. 17:41obviously didn't know how to [ __ ]
505. 17:43like glue this [ __ ] together. There was
506. 17:45glue everywhere.
507. 17:46>> Busting apart.
508. 17:47>> No, it was pretty like um it didn't fell
509. 17:50apart, but there was just like glue
510. 17:52everywhere.
511. 17:53>> That's like looked was your hands were
512. 17:56like getting stuck together.
513. 17:57>> Like his thing why he wanted to work
514. 17:59with me obviously he saw the latex and
515. 18:02he was like that's something new. knew
516. 18:04that's like something refreshing and
517. 18:06like also um you know like with me as a
518. 18:10woman designer like he wanted to have
519. 18:12like some more like sexy pieces as well
520. 18:15>> and um
521. 18:16>> female representation in the show
522. 18:18>> and um so that's why we ended up doing
523. 18:21like also like these like racing latex
524. 18:24shirts which is very generic core you
525. 18:26know bas basically the same thing like
526. 18:30>> the jerseys the latex like soccer
527. 18:32jerseys or like the racing top. It's
528. 18:34like
529. 18:34>> absolutely you definitely like that
530. 18:36stamp of your work is on that and you
531. 18:38can see that which is really hard to
532. 18:40achieve when you start your first item,
533. 18:43right? You think that it would take
534. 18:45>> maybe some items, some practice. No. But
535. 18:48what was amazing about your world is
536. 18:50that this latex piece
537. 18:52>> Yeah.
538. 18:52>> just really was so unique and it was
539. 18:54like the first real piece that needed to
540. 18:58come out, but then it just set a tone
541. 18:59forever.
542. 19:00>> Yeah. Exactly. Because I feel like, you
543. 19:02know, every brand kind of needs like
544. 19:05something um where you you think of the
545. 19:08brand and you think of something, you
546. 19:10know.
547. 19:10>> Absolutely.
548. 19:11>> And um I think for me it's like when you
549. 19:13think of Jenna, you think of latex.
550. 19:15>> Yes.
551. 19:16>> And um so yeah um it really it was
552. 19:20really cool like I designed
553. 19:24this unofficial Adidas
554. 19:27collaboration basically and
555. 19:30>> we all saw that. and and I I pitched it
556. 19:32to them and they loved it so much and we
557. 19:35ended up having like the official Adidas
558. 19:38collaboration which was this red latex
559. 19:41um soccer jersey for the for the women's
560. 19:45>> Euro championship. It was amazing
561. 19:47>> and um it was just perfect timing
562. 19:49because it was also the European soccer
563. 19:53championship. You know that year we just
564. 19:55had like very like strong
565. 19:57>> storytelling storytelling everything
566. 19:59>> with like this woman empowerment in like
567. 20:02this maledriven industry. So
568. 20:04>> amazing. Who worked on the campaign with
569. 20:06you? Um it was the Adidas team and then
570. 20:10it was uh we brought in 032C
571. 20:13>> and um I've helped like obviously like I
572. 20:17gave the creative direction
573. 20:19>> which like how I see the piece. Yeah.
574. 20:22They ended up uh like booking this super
575. 20:25cool stadium in Hamburg and um
576. 20:28>> it just all came together amazing. No.
577. 20:30Yeah. It was a phenomenal campaign,
578. 20:32phenomenal project.
579. 20:33>> Thank you. And it's funny enough, like
580. 20:35when your latex world started, of course
581. 20:37I'm a manufacturer. Everybody started
582. 20:40calling and saying like, "I need latex.
583. 20:42I need latex. I need latex." Like, and
584. 20:44believe it or not, I would say, you
585. 20:46know, I'm sorry. I don't know where to
586. 20:49find latex. And again, not only was the
587. 20:52idea amazing, but the actual
588. 20:54technicality of ever copying you became
589. 20:57so hard that owning this industry area,
590. 21:01this niche just became just yours right
591. 21:03away. So, I'm like, I'm
592. 21:05>> I'm happy for you for sure because it's
593. 21:07a it's like an unbelievable category and
594. 21:10can't see you like stopping to finish
595. 21:12designing it in different ways. So, I
596. 21:14just it's going to be amazing. And for
597. 21:17the AG show, when you walk into like a
598. 21:20room like that, how do you define
599. 21:22yourself? Like a designer, developer
600. 21:24more or like a problem solver?
601. 21:27Um definitely I would say as a designer
602. 21:32slash like artist you know because for
603. 21:35me I think as I already mentioned um
604. 21:39I've been like painting
605. 21:41you know like growing up like painting
606. 21:44um doing creative direction work even
607. 21:48producing you know what I mean like I
608. 21:50think I I see myself more as an artist
609. 21:54and that's also why I really um find
610. 21:58people like Rocky like very inspiring
611. 22:00because he's also working in like so
612. 22:02many like disciplines of art, you know.
613. 22:04Absolutely.
614. 22:05>> But I would say like right now
615. 22:07definitely my focus is on designing
616. 22:10>> and it's also like my biggest passion,
617. 22:13you know.
618. 22:14>> Um so yeah, I would I would say
619. 22:16designer.
620. 22:17>> Was there a piece that you would say
621. 22:18didn't make it that you guys all wanted
622. 22:21to be there or did everything make it?
623. 22:23Um,
624. 22:24no, not everything made it. Like I was
625. 22:28actually a bit um like there were some
626. 22:30pieces which didn't make it into the
627. 22:32show, but I'm sure uh we can maybe use
628. 22:35them for next time or like build on the
629. 22:38idea, you know, because obviously a lot
630. 22:41of pieces since we were like so short
631. 22:44with timing,
632. 22:45>> a lot of pieces are going to be like
633. 22:48Yeah. were like in the first sample
634. 22:50round. M
635. 22:51>> so you still
636. 22:53>> need to finish them and give them time.
637. 22:56>> Exactly. And they were like really good
638. 22:58ideas um
639. 22:59>> that just need to be kept.
640. 23:01>> Yeah. Like I don't want to say them
641. 23:02right now because of course we might
642. 23:04going to use them you know but um yeah
643. 23:07like some like there was a lot of stuff
644. 23:08which had a lot of potential but it just
645. 23:11like needed more time. When people are
646. 23:13doing shows, like would you say that
647. 23:16when these pieces, even the ones that
648. 23:18you start with, don't make it, how do
649. 23:20you still keep that integrity and energy
650. 23:22to not miss the show? You obviously plan
651. 23:25something you spend so much money and
652. 23:27resources.
653. 23:28>> Yeah. Would you just say that everybody
654. 23:30on the team just has to completely like
655. 23:34change direction or those pieces are so
656. 23:37alike and so in one story line that it's
657. 23:40okay that they
658. 23:42>> Yeah, I mean honestly it was in the end
659. 23:45it was totally fine because um it didn't
660. 23:48change anything. Honestly, we had so
661. 23:51much stuff and it was clear from
662. 23:54>> how many pieces? Like I mean we only had
663. 23:57like 150 pieces and then he already had
664. 24:00probably the same amount. Um
665. 24:03>> and that's when you say we it's like
666. 24:04what you and um
667. 24:06>> so cuz he has like this team he's
668. 24:09working with like for a while who have
669. 24:10like all of the a stuff you know like
670. 24:12all of the art stuff. Got it.
671. 24:14>> Yes. which is more like really like
672. 24:16tailoring focused and then I did like
673. 24:19more like the pieces which are
674. 24:22>> obviously uh have a bit more like
675. 24:25character, you know, like you can be so
676. 24:28creative and have like so many good
677. 24:30ideas and it's easy to sketch them out
678. 24:33and like do the graphics and whatever,
679. 24:35but like to actually like
680. 24:37>> produce that piece and then also have it
681. 24:40like runway ready because it's a
682. 24:42difference if you just shoot something
683. 24:44cuz you can edit the photo and whatever,
684. 24:46you know.
685. 24:47>> Yeah, runway ready is crazy.
686. 24:48>> But runway ready is crazy. And that's
687. 24:50why, you know, obviously, as I said,
688. 24:53like some pieces just weren't runway
689. 24:55ready yet. But that was like the biggest
690. 24:58challenge within that time frame. Like,
691. 25:00as I said, like we did the shoes in like
692. 25:022 weeks or something.
693. 25:04>> Crazy, guys. Two weeks to make shoes.
694. 25:06Was it molded the base or?
695. 25:08>> Yeah, of course. It's like a custom
696. 25:09mold. It's like the A logo in it.
697. 25:12>> Oh, I love them
698. 25:13>> as well. Yeah.
699. 25:14>> Are they for sale? Like, how do I get a
700. 25:16pair?
701. 25:17>> Unfortunately, not for sale.
702. 25:20>> Cute.
703. 25:21>> Well, maybe I have to do something for
704. 25:22them. Gosh.
705. 25:24>> So, what's coming out for you next?
706. 25:26>> So, I'm going to work on my new
707. 25:29collection. That really like gave me a
708. 25:31lot of motivation to do my own runway
709. 25:33show.
710. 25:34>> Oh my god. Like, I really want to do my
711. 25:36own runway show. Um, so yeah, I'm
712. 25:40working on my collection and I'm looking
713. 25:43for sponsors for the show.
714. 25:46>> Tap in.
715. 25:47>> Tap in. Um,
716. 25:49>> that sounds good. Maybe I can throw some
717. 25:51people your way.
718. 25:52>> I'm always here to support you.
719. 25:54>> Yes.
720. 25:55>> She hasn't been to the factory, so we're
721. 25:56going to have to visit visit that.
722. 25:58>> Visit the factory.
723. 26:00>> Just take a look. Always here for you
724. 26:02>> here in LA. But definitely tell
725. 26:04everybody where to find your product. Do
726. 26:07you you have it on online now? You have
727. 26:09like one piece?
728. 26:09>> Yeah, I do have like one two pieces
729. 26:11online right now, but um there's going
730. 26:13to be more coming. I'm doing going to do
731. 26:15like a little capsule this summer and
732. 26:18then um
733. 26:18>> can't wait.
734. 26:19>> And then for um September going to have
735. 26:23the collection and
736. 26:24>> and potentially a show.
737. 26:26>> Potentially a show and rally around it.
738. 26:28>> Yes.
739. 26:28>> Hell yeah. Well, I'll be there for sure.
740. 26:30>> Oh yes, you have to come.
741. 26:32>> Producing the show.
742. 26:33>> What are we going to do? I want to do
743. 26:34New York. I think New York I'm there.
744. 26:38>> I mean, well, thank you so much. I like
745. 26:41enjoyed this afternoon with you so much.
746. 26:44It was just
747. 26:44>> I mean, how could I not? Like, you don't
748. 26:46have the view right now, but I do. So,
749. 26:49>> the view is amazing. We have it all the
750. 26:51time. This is Silver Lake
751. 26:54>> view. Beautiful.
752. 26:55>> But yeah, thank you so much. Cheers. So
753. 26:58fun. And I can't wait to see what you
754. 27:01have coming out. Thank you.