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How James Dooley Starts a New SEO Site (650 Industries Deep) — Transcript

by Edward Sturm · 3,834 words · 573 segments · language en · Watch on YouTube

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  1. 0:00This is how James Dooley starts a new
  2. 0:02SEO site. How he thinks about using
  3. 0:04fresh versus aged domains, how he even
  4. 0:07evaluates aged domains, how he builds
  5. 0:10local lead generation sites, and his
  6. 0:12approach to content and brand building.
  7. 0:14And I got to give some background before
  8. 0:16we jump into this episode. This episode
  9. 0:18was recorded a week ago, and then 17
  10. 0:21minutes into the recording, David Quaid
  11. 0:24called. And that turned into me, James
  12. 0:27Dooley, and David Quaid doing this epic
  13. 0:303-hour episode, which dropped last week.
  14. 0:33But this one-on-one with James was so
  15. 0:36valuable. I'm like, "We can't lose this.
  16. 0:37We got to We got to use this." And so,
  17. 0:39that's what you're getting on this
  18. 0:40episode. Let's jump into it.
  19. 0:43>> We're doing a short a short episode
  20. 0:44today with Mr. James Dooley. And James
  21. 0:47has been one of the leaders in SEO for
  22. 0:50the last, I don't know, long long long
  23. 0:52long time. Uh James, thank you for
  24. 0:53coming back on the pod. This is what
  25. 0:55we're doing. I want to know how James
  26. 0:58Dooley starts a new website.
  27. 1:01I have like so many listeners of the
  28. 1:03podcast, they have established websites,
  29. 1:04but they want to start their own
  30. 1:05websites. Maybe it's an exact match
  31. 1:07domain. Maybe it's just a new project
  32. 1:09that they want to do. How do I start
  33. 1:11with SEO? Very common question. And so,
  34. 1:13I'm asking James Dooley, how do you
  35. 1:16start? What do you do when you start a
  36. 1:18new website?
  37. 1:20>> I need a little bit more context around
  38. 1:22the new website. So, is it um a local
  39. 1:24lead generation website? Is it an
  40. 1:26affiliate website? Like, how how
  41. 1:28competitive? Cuz what I'm not willing to
  42. 1:30do is go and do, let's say, an exact
  43. 1:32match domain um if it's going to be in
  44. 1:34finance. I'm probably going to need to
  45. 1:36go and buy an aged domain or an expired
  46. 1:38domain that's already got some sort of
  47. 1:40power and trust. So, give me a little
  48. 1:42bit more context, and then we can work
  49. 1:44out or we can do two different
  50. 1:45scenarios. One easy to rank for, and one
  51. 1:48where it's a little bit more
  52. 1:49competitive, and I might need to get
  53. 1:51some sort of power to start with.
  54. 1:53>> How come you wouldn't do an EMD in
  55. 1:54finance?
  56. 1:56>> You Well, you can do. You can go after
  57. 1:57the long tails. But it depends on how
  58. 2:00big you're wanting to go after. So we've
  59. 2:02got a lot of partial match and exact
  60. 2:04match domains like micro sites going
  61. 2:07after a very very specific long tail
  62. 2:09keyword.
  63. 2:10So prime example, let's say in the debt
  64. 2:12market, we might go after catalog debt.
  65. 2:16And it's only people that's in debt with
  66. 2:17a specific catalog like Littlewoods
  67. 2:19catalog. And we can say, "Look, we can
  68. 2:21help with your repayments for the debt."
  69. 2:24You might get paid 500 commission in the
  70. 2:27UK for that. So for that, okay, we could
  71. 2:29do it if it's a very specific type of
  72. 2:32debt on an exact match domain. But if
  73. 2:35you're going to try and go after the
  74. 2:37insolvency practitioners within the debt
  75. 2:39industry, they've all got DR 70 plus
  76. 2:42websites.
  77. 2:44So you're going to need to build up
  78. 2:46topical authority. It's going to take a
  79. 2:48while.
  80. 2:49Probably going to take four or five
  81. 2:50months before you can really start to
  82. 2:52get some sort of traction with regards
  83. 2:55to rankings. So I mean, we can
  84. 2:59role play finance if you want or we can
  85. 3:01role play an easier. Which whichever one
  86. 3:03you want to do.
  87. 3:04>> I think interesting question is you are
  88. 3:07active. You have like so many different
  89. 3:08businesses. What niches are you in?
  90. 3:11>> Well, good question. We're in over 650
  91. 3:14different industries. So
  92. 3:17>> How do you How do you How do you have
  93. 3:18time to go on podcasts, James?
  94. 3:20>> It's not really much to be honest with
  95. 3:22you. Like my my day-to-day isn't My
  96. 3:24day-to-day is doing stuff like this.
  97. 3:27I've kind of give up my own I've give up
  98. 3:29I've created my own role called head of
  99. 3:31innovation.
  100. 3:32So I'm I'm building my personal brand
  101. 3:35and head of innovation.
  102. 3:36The team and this is a bit boring to be
  103. 3:39honest with you, but like the team run
  104. 3:40everything now. So and we've got
  105. 3:42different industries and different
  106. 3:44departments that kind of run the
  107. 3:45day-to-day.
  108. 3:47So we've got like an ideation team who
  109. 3:49might be going and engineering places
  110. 3:51like Bark, Checkatrade, Yell,
  111. 3:55um or maybe going on to like places like
  112. 3:56SEMrush or Ahrefs, going looking at the
  113. 3:59search volume versus the cost per click
  114. 4:03and seeing what industries that we're
  115. 4:04not in that could be worth entering from
  116. 4:08a there's enough search volume and
  117. 4:09there's enough sort of
  118. 4:11CPC like cost per click demand for it to
  119. 4:13go, "Okay, we think this could be worth
  120. 4:15it." Also, like one we didn't head out
  121. 4:19we never started to enter 650
  122. 4:21industries. So, initially we was just
  123. 4:24like by the shoulder niches like we
  124. 4:26started working in finance then we got
  125. 4:27referred to payday loans, we got
  126. 4:29referred to debt, we got referred to car
  127. 4:31finance, we got referred to mortgages,
  128. 4:33and so on and so on. So, we just within
  129. 4:36kind of um
  130. 4:37the finance sector you get referred into
  131. 4:39other markets. Then you've got pensions,
  132. 4:42then you've got retirement mortgages,
  133. 4:44um and then they then start referring
  134. 4:46you into other markets as well kind of
  135. 4:48like life insurance, wills and LPAs.
  136. 4:51Now, they're more lawyers, so then you
  137. 4:53get into the law the law firm market and
  138. 4:55then they start going all personal
  139. 4:56injury, motorbike accident claims,
  140. 4:58bicycle claims, dog bite claims. So,
  141. 5:01it's just one thing leads on to another.
  142. 5:03Um then you've got like director
  143. 5:05disputes, and then you then start going
  144. 5:07down that road then of like investing in
  145. 5:10businesses.
  146. 5:11Um
  147. 5:12and then it then starts going from
  148. 5:13plumbing to electricians to what people
  149. 5:16need on an extension of a website of a
  150. 5:18um house. So, like roofing, plastering.
  151. 5:22And yeah, it just kind of it just ends
  152. 5:24up you end up going into so many
  153. 5:26different in but it's all lead
  154. 5:27generation, so it's not like we're
  155. 5:29providing a different service. It's just
  156. 5:31every single time it's lead generation.
  157. 5:34Um we've got a rinse and repeat strategy
  158. 5:36here
  159. 5:37depending on how difficult the market
  160. 5:39is. So, this is what I was saying like
  161. 5:40if it's in the finance and we think it's
  162. 5:41difficult, we'd go and buy like an aged
  163. 5:43domains from ODYS or from Cal at
  164. 5:46SEO.domains cuz that's already got maybe
  165. 5:49a thousand referring domains in some
  166. 5:50sort of trust.
  167. 5:52Um there's certain places still like
  168. 5:53Flippa and places like that where you
  169. 5:55can buy a domain for that's already got
  170. 5:57some sort of rankings and traffic but
  171. 6:00they're struggling to monetize it and
  172. 6:02then you can take that site over and
  173. 6:04improve the conversion rate
  174. 6:05optimization, republish content that's
  175. 6:08not indexed or repurpose somewhere
  176. 6:11you're thinking, "Do you know what? I
  177. 6:12can improve upon this content or what
  178. 6:14you have." There's any gaps in the
  179. 6:16content from a topical authority we can
  180. 6:18build that out and then start
  181. 6:20strengthening up certain categories with
  182. 6:22more backlinks.
  183. 6:23>> This method of marketing is so effective
  184. 6:25I had to make sure it wasn't against
  185. 6:26Google's rules before I kept doing it.
  186. 6:28It's a form of S E O I call compact
  187. 6:31keywords. Whereas most S E O focuses on
  188. 6:33putting up articles to answer questions
  189. 6:35how, what, when, compact keywords
  190. 6:38focuses on putting up dozens of pages
  191. 6:40that sell to searchers who are actually
  192. 6:42looking to buy. These pages rank on
  193. 6:45Google and convert so much better than
  194. 6:47normal that when I discovered this years
  195. 6:49ago I couldn't believe this was allowed.
  196. 6:51It's less work too. The average compact
  197. 6:54keywords page is only 415 words. Compact
  198. 6:58keywords is a 13-hour deep course on
  199. 7:00getting sales with S E O. A customer
  200. 7:03recently said, "Each lesson is dense
  201. 7:05with information. You're giving years
  202. 7:08worth of experience boiled down into 15
  203. 7:10to 30-minute lessons with no filler or
  204. 7:13fluff. I feel like I'm gaining a new
  205. 7:15superpower." Compact keywords is about
  206. 7:17setting up an S E O funnel that brings
  207. 7:19you sales for years and years and years.
  208. 7:22It works with A I, it's less work than
  209. 7:24traditional S E O, and it makes way more
  210. 7:28money. You can get it now at
  211. 7:29compactkeywords.com.
  212. 7:31Back to the podcast. What do you look
  213. 7:33for when you buy an aged domain and what
  214. 7:35do you think the biggest mistakes people
  215. 7:37make are when they try to do it? Like if
  216. 7:38they like
  217. 7:40the newbies when the newbies are buying
  218. 7:41an aged domain they've never bought an
  219. 7:43aged domain before, like what mistakes
  220. 7:45do they make and what do you do really
  221. 7:46well?
  222. 7:47>> So, you know what, that's a brilliant
  223. 7:49question to ask because there's so many
  224. 7:50people that do do it wrong. Um,
  225. 7:53and the reason why they do it wrong is a
  226. 7:54lot of people are obsessed, and this is
  227. 7:56the exact same thing with buying
  228. 7:57backlinks. They're obsessed with DR, and
  229. 8:01the the point is a lot of these people
  230. 8:02that are selling on places like Flippa,
  231. 8:04or they're selling backlinks, for
  232. 8:05example, as well. They're manipulating
  233. 8:08the DR, so it looks great from a Ahrefs
  234. 8:12kind of domain authority point of view,
  235. 8:15but actually it's it's terrible. It's
  236. 8:17not It's They're not a good site. Um, we
  237. 8:20want trust. Um, so we're looking at
  238. 8:22certain things like does it have a
  239. 8:24Google Business Profile?
  240. 8:26Um, are they attached cuz that that
  241. 8:27means that it's got a KGMID for the
  242. 8:29location.
  243. 8:30Um, does it have any sort of branded
  244. 8:32search? Is the backlink profile Is it
  245. 8:35that the backlink profile looks clean?
  246. 8:37So, there's not loads of exact match
  247. 8:38domains and stuff like that. Any Chinese
  248. 8:40or porn anchor text and stuff like that.
  249. 8:43Um, so we're looking for a clean anchor
  250. 8:45text. Have they got a Google Business
  251. 8:47Profile?
  252. 8:47>> let's let's let's pause for a second.
  253. 8:49You're looking at the backlink profile,
  254. 8:50but if there's like a ton of backlinks,
  255. 8:52then are you looking through everyone?
  256. 8:54Are you just exporting a CSV and giving
  257. 8:57it to an LLM? How are you going through
  258. 8:59like tons of backlinks to look for shady
  259. 9:01backlinks? And how many How many
  260. 9:03backlinks is too many shady backlinks?
  261. 9:05>> So, um, that's a good question overall
  262. 9:07cuz obviously it it The answer is it
  263. 9:09depends. Um, but we use every I'm one of
  264. 9:13them kind of people that I use every
  265. 9:15platform possible, and we get We've got
  266. 9:17three data scientists in house. So, when
  267. 9:19they're looking at something, we we
  268. 9:20export all the information that we can.
  269. 9:22So, we've got Trust Flow and Citation
  270. 9:24Flow from Majestic. We've got We still
  271. 9:27actually use, even though it's a very
  272. 9:28old school method, um, Moz for DA and
  273. 9:31PA. We'll use SEMrush with regards to
  274. 9:34the spam score. We'll use Ahrefs for DR
  275. 9:38and UR, and then we'll use link research
  276. 9:40tools for
  277. 9:42um the
  278. 9:43I think it's trust, power, trust, and
  279. 9:45toxicity.
  280. 9:46And we're going to get all the
  281. 9:47information, we'll put it all back
  282. 9:48together, and then generally speaking
  283. 9:50with regards to looking at the
  284. 9:51backlinks, it's just looking at the
  285. 9:53anchor text percentages. So, we're
  286. 9:56looking to make certain that
  287. 9:58ideally in the top three or four anchors
  288. 10:01is the branded anchors and naked URL.
  289. 10:03And if it's not and there's loads of
  290. 10:05like random anchors,
  291. 10:07we might be scared away from doing that.
  292. 10:09However,
  293. 10:11and this is a little shady technique
  294. 10:12that some people are doing.
  295. 10:14>> Let's go.
  296. 10:14>> Some people are
  297. 10:16um
  298. 10:17getting sites put being posted on
  299. 10:19Flippa, and then what people doing is
  300. 10:21people are going to spamming it with GSA
  301. 10:23and doing like porn links.
  302. 10:25But what they're actually doing is
  303. 10:26they're spoofing um the links of what's
  304. 10:29coming through, or they can remove the
  305. 10:31links at any point. So, even So, then as
  306. 10:33people are posting it, they're wanting
  307. 10:35them to buy it. They're spamming the
  308. 10:37backlink profile, then saying, "Oh, I
  309. 10:39don't want to get it." this thing, and
  310. 10:40then negotiating rates to be cheaper.
  311. 10:43And some people are posting websites for
  312. 10:4530, 40,000 pounds, and they're ending up
  313. 10:47getting it for so much cheaper.
  314. 10:49Um
  315. 10:50The issue with it I've always thought of
  316. 10:52when you are sending some sort of spammy
  317. 10:54links to a domain to then try and buy
  318. 10:56it, and then you're having them to
  319. 10:57remove it, it's just like, is there any
  320. 10:59sort of footprint being done there? Any
  321. 11:01sort of like it's just a shady
  322. 11:03technique that we don't really do. But
  323. 11:05there's that many domains available to
  324. 11:07purchase.
  325. 11:09Like the ones it's easy going, "Oh, we
  326. 11:11want a DR 60 that's got high trust,
  327. 11:13that's got power, that's got a um a
  328. 11:16Wikipedia link, that's got BBC and
  329. 11:18Telegraph links, and it's got a Google
  330. 11:20Business Profile." But the truth of the
  331. 11:22matter is them websites are going for 80
  332. 11:24to 100,000 pounds. So, at that point
  333. 11:27you're going, "Well,
  334. 11:28you're you're paying for what you get."
  335. 11:30Sometimes you can buy
  336. 11:31>> 80
  337. 11:32to 100,000 pounds for Yeah, yeah, yeah.
  338. 11:34For for some
  339. 11:35I mean in the iGaming space people are
  340. 11:37buying them up left, right, and center.
  341. 11:38They're going doing it. They're turning
  342. 11:39it into a casino site, and they're
  343. 11:41earning back that back in a single day.
  344. 11:43Like in some of the non-licensed casino
  345. 11:46markets, you can earn easily over a
  346. 11:49million in a month.
  347. 11:51So there's some serious money to be
  348. 11:52made, and a lot of these sites, big, big
  349. 11:55brands that are dropping, they're
  350. 11:57spending good money on that. You used to
  351. 11:59be able to pick them up for about 10 to
  352. 12:0020,000, but now they're like 10 times
  353. 12:03the price, mainly because of the iGaming
  354. 12:05space, if I'm being honest with you.
  355. 12:07>> When you when you buy a domain for
  356. 12:09100,000 pounds and and you're turning it
  357. 12:11into
  358. 12:13uh into an iGaming site, and it wasn't
  359. 12:15an iGaming site, how how long is it is
  360. 12:18that going to take to get the benefits
  361. 12:21that you want to actually start like
  362. 12:23making money, and then how long will
  363. 12:24that last for before it's just
  364. 12:26>> no, normally it takes about 48 hours to
  365. 12:28get the rankings. Um and normally it
  366. 12:32lasts for about 6 to 8 weeks.
  367. 12:35Um now
  368. 12:37it's a very churn and burn market cuz
  369. 12:39they're normally doing it in the
  370. 12:40non-licensed markets. Um so what they'll
  371. 12:43do is they'll go and buy any any domain.
  372. 12:45It could be a butcher's website selling
  373. 12:46meat. It's just not relevant whatsoever,
  374. 12:49or it could be um a cafe, hotel. They go
  375. 12:52and buy this domain. They're going to do
  376. 12:54like something like depending on the how
  377. 12:56many existing links they have, but
  378. 12:58normally around 5,000 blog roll links,
  379. 13:01which are like PBN homepage links, to
  380. 13:03restructure the anchor text ratios to be
  381. 13:06about casino, slots, sports betting, and
  382. 13:09stuff like that. Um and then from there
  383. 13:11then they'll hit virality that comes
  384. 13:14through to it, and then it's normally
  385. 13:16enough cuz normally the the trust and
  386. 13:18the brand of the old domain just allows
  387. 13:21it to come in and rank. The issue is
  388. 13:23then normally within a couple of weeks
  389. 13:24when it's you're for big terms, you get
  390. 13:26in DMCA takedowns, negative SEO, uh um
  391. 13:30you get so many different attacks um
  392. 13:32from that. And that's another reason why
  393. 13:33we we're moving out from iGaming, if I'm
  394. 13:36being honest with you, um just because
  395. 13:38of the negative kind of SEO that goes on
  396. 13:41within that.
  397. 13:41>> Just what you said last time, it's not
  398. 13:42fun. It just stopped being fun.
  399. 13:44>> Yeah, stopped fun, yeah. But in a in a
  400. 13:46local, you can like you can make an EMD
  401. 13:49within a week easily.
  402. 13:50Um
  403. 13:51so,
  404. 13:52doing um good quality content, so you
  405. 13:55might only need 50 pages. Um so, it
  406. 13:58could be the main service of what you're
  407. 13:59doing 50 locations in a local area. Um
  408. 14:03if you're getting it with where it's a
  409. 14:04domain that's got an existing Google
  410. 14:06Business Profile, that's even better
  411. 14:09um because there's a little bit more
  412. 14:11trust behind it. Um
  413. 14:13and yeah, you can then start getting
  414. 14:14that to earn,
  415. 14:16let's say, 3 to 500 pounds a month,
  416. 14:18start reinvesting that, building out
  417. 14:20second websites, third websites,
  418. 14:22building out some of the micro sites,
  419. 14:24and then in time start to think,
  420. 14:26"Actually, do you know what? This client
  421. 14:27pays nicely. I'm going to start building
  422. 14:29out some
  423. 14:30bigger, more brandable kind of sites
  424. 14:33that might go after multiple multiple
  425. 14:35services of what they do."
  426. 14:37>> What does good quality content mean?
  427. 14:39That's something that a lot of people in
  428. 14:40SEO wonder themselves.
  429. 14:42>> Well, do you know what? Like, this is
  430. 14:44going to be a good debate for if you
  431. 14:46ever jump on a podcast with David Kwei.
  432. 14:48>> If we ever can get you and David Kwei on
  433. 14:50a podcast together, that would be so
  434. 14:52epic.
  435. 14:53100 100% yeah.
  436. 14:55>> So, there is obviously a lot of kind of
  437. 14:58debate within the industry of what is
  438. 15:00good quality content. I I've seen pages
  439. 15:03rank with two or three sentences.
  440. 15:05Um and as long as it's kind of meeting
  441. 15:07the exact intent of what the question is
  442. 15:09of the H1, within two or three
  443. 15:11sentences, it's good enough to rank.
  444. 15:13Now, some people, the Google parrots of
  445. 15:15the world, would turn around and say
  446. 15:16that's thin content, you can't do that,
  447. 15:18and you're going to get penalized.
  448. 15:20Well, I've seen it happening for 15
  449. 15:21years and still not being penalized. So,
  450. 15:24to those people, it's just like it's
  451. 15:26fine what you say, but you've got to
  452. 15:28look at what's actually happening. Now,
  453. 15:30would I recommend go doing 5,000 pages
  454. 15:33all with less than 50 words of content?
  455. 15:36No, I wouldn't. Like, I In an ideal
  456. 15:38world, if someone wants a plumber in
  457. 15:40Manchester, you've got to think to
  458. 15:42yourself, what questions might they
  459. 15:44have? And that plumber in Man- is
  460. 15:46looking for a plumber in Manchester,
  461. 15:47they might want to know how much is it?
  462. 15:49How fast can you come out and call out?
  463. 15:52What services do you offer? And they
  464. 15:54might want to know specific questions.
  465. 15:55So, all you've got to try to do is think
  466. 15:58of the user. I'm going to sound very
  467. 16:00white out here, but think of the user,
  468. 16:03think about what they want and what
  469. 16:04questions they might have, and answer it
  470. 16:07in a short, concise manner that you're
  471. 16:09not playing hide-and-seek with your
  472. 16:11content. Where I think a lot of people
  473. 16:12in the SEO industry used to do
  474. 16:155, 6, 7,000 words of content and play
  475. 16:18hide-and-seek with the content. And
  476. 16:20someone was asking a question, and it
  477. 16:22was the 15th page to the back.
  478. 16:23>> crazy. Why were we doing that? Why was
  479. 16:25the industry doing that?
  480. 16:27>> Mental, mental. Um So, I'd say it needs
  481. 16:31to be The best bit of advice I can say
  482. 16:33is and this is a great saying. It needs
  483. 16:36to be as short as possible,
  484. 16:39but as long as necessary. And I think
  485. 16:41remove all the fluff, make it as concise
  486. 16:43as possible, giving him the answers of
  487. 16:46what they want, but try and make certain
  488. 16:48you are covering all the different
  489. 16:49answers that they might want to know.
  490. 16:52>> You were talking about having brandable
  491. 16:56like uh brandable sites, brandable
  492. 16:58businesses that can Yeah, so what what
  493. 17:00is what does that mean? Like a brandable
  494. 17:01site, a brandable business?
  495. 17:03>> So, brandable business, I would then
  496. 17:04start going down the road of there's
  497. 17:06going to be a lot of off-page signals of
  498. 17:08what's going to start coming along. So,
  499. 17:09I need to make certain that I'm getting
  500. 17:10the um the citations being built out on
  501. 17:13the main maybe like 20 to 50 citations.
  502. 17:16So, the main business listings, trying
  503. 17:18to make sure that I'm getting like a
  504. 17:19Trustpilot
  505. 17:21and making sure that I'm getting like a
  506. 17:22Yelp and these places where I can leave
  507. 17:24reviews on third-party sources. Try and
  508. 17:26get a Google Business Profile where I
  509. 17:28can get reviews put onto there. I'm
  510. 17:30going to build up a lot of case studies.
  511. 17:33Um I'm going to try and make it an
  512. 17:34award-winning brand. So, I'm going to
  513. 17:36say, "Okay, what awards are being given
  514. 17:38out in this industry? How do I win them
  515. 17:40awards?" and apply to win those awards.
  516. 17:43Because now I can then start saying I'm
  517. 17:45an award-winning. As I win that award,
  518. 17:47I'm going to share that out on all my
  519. 17:49social media. So, I'll go and do what's
  520. 17:51called a branded social fortress. Um so,
  521. 17:54that's like a Twitter, a Facebook, a
  522. 17:55LinkedIn,
  523. 17:57um a Flickr, all the Web 2.0 properties.
  524. 18:00And now with AI, especially if you've
  525. 18:02got any autonomous AI agents, it's never
  526. 18:05been easier to get an award that you've
  527. 18:08won, get two or three photos if you like
  528. 18:10you're holding the trophy, turn that
  529. 18:12into a video, create a few images get a
  530. 18:15few images of it, and then just
  531. 18:17distribute it everywhere. And and that
  532. 18:20one award that you've won could be
  533. 18:21distributed and it could be 50 articles
  534. 18:25now, if not more with the press release,
  535. 18:27that's syndicate syndicating everything
  536. 18:29out that now you're an award-winning
  537. 18:31business. You've got the reviews
  538. 18:33um and you're building up the the kind
  539. 18:36of
  540. 18:36firsthand experience
  541. 18:39and the reputation. Now, this is where I
  542. 18:42This is where I would challenge and this
  543. 18:44is where it's going to be fun
  544. 18:46David Quaid about EEAT, right? Now,
  545. 18:50>> David was just calling me. Funny That is
  546. 18:52crazy. David was literally just calling
  547. 18:54me as you were as you were saying that.
  548. 18:56He literally just called me. Was he
  549. 18:58nervous? Yeah, let me let me call let me
  550. 19:00call him and put him on on speaker.
  551. 19:02Yeah, I'm going to I'm going to do I'm
  552. 19:04going to just have him come through my
  553. 19:05my my mic.
  554. 19:07>> Yeah.
  555. 19:07>> All right, here we go. Can you hear?
  556. 19:09>> Yeah, yeah.
  557. 19:12>> Hey, how are you?
  558. 19:13>> All right, if you haven't checked out
  559. 19:14that episode with David Quaid, it is so
  560. 19:17good. People are loving it. Episode
  561. 19:191,131
  562. 19:21of the show, James Dooley and David
  563. 19:23Quaid, the SEO best practices we ignore.
  564. 19:26Again, that is an epic episode. I would
  565. 19:29very highly recommend it. And this one
  566. 19:31is episode 1,138
  567. 19:33of the podcast. 1,138
  568. 19:36days in a row doing this show. If you
  569. 19:38watch this on YouTube, thank you so much
  570. 19:40for watching. If you listened on Spotify
  571. 19:42or Apple Podcasts, thank you so much for
  572. 19:44listening. And I will talk to you again
  573. 19:48tomorrow. Bye now.

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