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how i would promote TripBFF with tiktok slideshows — Transcript

by matthew · 1,897 words · 266 segments · language en · Watch on YouTube

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  1. 0:00Hey everyone. In this video, I'm going
  2. 0:02to be taking the role of Trip BFF, which
  3. 0:04is a solo travel app, and then kind of
  4. 0:07going through the process of showing you
  5. 0:08how I would make some Tik Tok slideshows
  6. 0:11in order to promote this app. Um, so I
  7. 0:14already created one. Um, the prompt was,
  8. 0:17I want three slides. The slides should
  9. 0:19be about three reasons why I should not
  10. 0:21be scared to travel alone. And the
  11. 0:23reason why I hit on this is because the
  12. 0:25whole point of the app is to be able to
  13. 0:28travel alone but meet up with people
  14. 0:30that are in the same position I am in.
  15. 0:33So I don't have to be like scared of
  16. 0:36being alone in a new country. Right?
  17. 0:38That is the main driving factor why
  18. 0:39would someone would use this app. So we
  19. 0:42want to use that for that hook. So I
  20. 0:44said I want the first slide text which
  21. 0:46is the hook to say I'm but I'm worried I
  22. 0:50won't be safe. And then I workshopped
  23. 0:51that a little bit and then I changed it
  24. 0:53to in quotes, I'm worried I won't be
  25. 0:55safe when I travel alone. So, it's
  26. 0:57coming from the perspective of someone
  27. 1:00that is in the potential customers shoes
  28. 1:04that would need this app because they're
  29. 1:06scared to travel alone, if that makes
  30. 1:08sense. And also I added this image
  31. 1:10because one it's you know vacation it's
  32. 1:13has to do with travel but also it has
  33. 1:15two people in the image holding hands
  34. 1:17which is honestly a perfect fit for the
  35. 1:20hook and honestly this is a perfect
  36. 1:22first hook slideshow for like in the
  37. 1:24image. Um second I the second slide and
  38. 1:28I kind of work this a little bit. I took
  39. 1:30from multiple slides and added it into
  40. 1:32one but it this is what real farm gave
  41. 1:35me word for word. I always share my
  42. 1:38location with friends and stay in public
  43. 1:39places at first. Plus, there are so many
  44. 1:41apps now where you can find other solo
  45. 1:45travelers nearby. That's what that's
  46. 1:47what Real Farm Gamev gave me. And then I
  47. 1:50added extra text on top of that that
  48. 1:51says I use Trip BFF because the
  49. 1:54community of solo travelers is vetted
  50. 1:56and super nice. 10 out of 10. Would
  51. 1:58recommend. And I wanted to pair this
  52. 2:01with some photo like an iPhone photo at
  53. 2:04least of a real person that kind of
  54. 2:08looks
  55. 2:09like it's them saying it. Now, when I
  56. 2:13say I want it to look like the person
  57. 2:15saying it, I don't say I'm not
  58. 2:17incentivizing you to go out and find a
  59. 2:19random photo of someone and make it look
  60. 2:20like a random person saying this. I
  61. 2:22highly recommend you don't do that. Use
  62. 2:24a real photo that you are licensed to
  63. 2:26use. that is just use your photo
  64. 2:28honestly. Use your photo, upload it to
  65. 2:29real farm and that'll do the job. All
  66. 2:32right. Um but I don't have an example
  67. 2:34right now cuz I have a bunch of images
  68. 2:36from Tumblr. Um which is a different
  69. 2:39type of thing, but I'm getting off
  70. 2:41course. What I'm trying to say is this
  71. 2:43is a perfect slideshow that honestly
  72. 2:45could drive sales and conversions. um
  73. 2:47because when it hit the hook hits on the
  74. 2:50main pain point that the customer is
  75. 2:52facing and then the second slide it's
  76. 2:55kind of like a hook demo slideshow right
  77. 2:58um it talks about hey you're you'll be
  78. 3:00okay just do a few of these things and
  79. 3:02also I use this app I would recommend it
  80. 3:05too um definitely do that I highly
  81. 3:08recommend um Trippy FF post something
  82. 3:10just like this so I created it then from
  83. 3:13here I can publish it to Tik Tok or
  84. 3:15schedule it out or save it as the video
  85. 3:17or download the images itself. Um,
  86. 3:20whatever I need to. So, let's see. The
  87. 3:23second slideshow we want to
  88. 3:25create
  89. 3:28is this one. So, I originally had a
  90. 3:32different prompt for something else,
  91. 3:34which was this one. Then I workshopped
  92. 3:35that into this prompt, which is the one
  93. 3:38I just used. But, um, let's do another
  94. 3:41one. Uh, let's do a different prompt.
  95. 3:44Same thing. most mostly the same but
  96. 3:46change a little bit different. So I want
  97. 3:47to say I want five slides and the slide
  98. 3:51should be about five reasons
  99. 3:54why you shouldn't be scared to travel
  100. 3:57alone. And I want the first text slide
  101. 4:00to
  102. 4:02say let's just say I want it to say
  103. 4:05that. All right. And then let's copy and
  104. 4:08paste
  105. 4:08this into the prompt section. We want to
  106. 4:12have our bit our uh business our product
  107. 4:15context added in. I just uh took all the
  108. 4:18text from the website and added it into
  109. 4:21real farm. And then we're going to have
  110. 4:22the images set as this one right here.
  111. 4:25This image collection. From here we can
  112. 4:27click generate. It's going to generate a
  113. 4:28new slideshow for us. And then from
  114. 4:31there we can workshop it, edit some text
  115. 4:33around, edit the images and add a CTA
  116. 4:36and kind of soft cell BFF. So, let's see
  117. 4:39what it comes up with. Five reasons why
  118. 4:41you shouldn't be scared to travel alone.
  119. 4:42Let's change this image to something
  120. 4:45more travel
  121. 4:46based.
  122. 4:48Um, we want a good travel image. Nothing
  123. 4:51nothing like this. Or maybe the Paris
  124. 4:54image would be good. No, you can't
  125. 4:55really see the text. Want the text to be
  126. 4:57kind of there, you know, so you can read
  127. 5:00it.
  128. 5:01Um, I think an image like this would be
  129. 5:05good. Change like this.
  130. 5:11appear save. I think that's good. You
  131. 5:13know, five reasons why you shouldn't be
  132. 5:14travel shouldn't be scared to travel
  133. 5:16alone. And the image that is on that
  134. 5:18first slide kind of
  135. 5:21reemphasizes that point that you're
  136. 5:23trying to make. And the first one says
  137. 5:26you're never actually Oh, I thought they
  138. 5:28said you should not you should actually
  139. 5:29never travel alone. I misread that. But
  140. 5:31let's change that
  141. 5:33to We can honestly use the same image
  142. 5:36over and over and over, but I might not
  143. 5:39want to do that. Um, I think iPhone
  144. 5:43images would be better for this. Maybe
  145. 5:47an image of a bunch of people like this.
  146. 5:48You're never actually
  147. 5:50alone. And then change this a little bit
  148. 5:54like that.
  149. 6:02That's fine. I mean, I don't like the
  150. 6:04location of it just because the text is
  151. 6:07kind of being blurred in. So, maybe not
  152. 6:10this image. Maybe a different one. But
  153. 6:11you can kind of get what I'm trying to
  154. 6:14do.
  155. 6:26Um, maybe more images like this. So,
  156. 6:28let's make it really small. You're never
  157. 6:30actually alone. I've learned that if you
  158. 6:32have aesthetic images, having small text
  159. 6:35really helps with
  160. 6:37that. I like that you're never actually
  161. 6:40meet so many people on the way. Builds
  162. 6:42crazy confidence.
  163. 6:46was shot for my first solo trip. And
  164. 6:48that's good. Save that text and then
  165. 6:50change the image to honestly we could
  166. 6:53just could Oh, I like this actually. I
  167. 6:56like the way this is going. Probably
  168. 6:58just use the same image over and over
  169. 6:59and over for the the text content or
  170. 7:01like the the slide
  171. 7:03content. Um, same image. Let's just do
  172. 7:06all the images like
  173. 7:09this. Little crazy confidence. Freedom
  174. 7:12to do whatever you want.
  175. 7:14You don't have to compromise with
  176. 7:15anyone. Change points whenever because
  177. 7:17it feels like whenever you feel like it
  178. 7:20is the best thing
  179. 7:22ever. Vocals treat you
  180. 7:26differently. And I think I'm trying to
  181. 7:28think about the
  182. 7:29CTA of how I would sell tripff in a
  183. 7:34slideshow like this.
  184. 7:52I like this. I like the way this is
  185. 7:53going. Now, I think the best way to
  186. 7:57um promote trip BFF is to do a soft
  187. 8:01cell. I don't think a hard C I mean a
  188. 8:03hard CTA could definitely work. Last at
  189. 8:05the very last slide. Actually, that
  190. 8:07might that might work. Um, you can do
  191. 8:09both. I'll give you an example of both.
  192. 8:11So, if you want to do a hard CTA, add a
  193. 8:13new slide at the end. Let's change that
  194. 8:15image to the same
  195. 8:17image. And then,
  196. 8:20um, since I'm trip BFF and taking the
  197. 8:22role of them, I can say I'm making an
  198. 8:27app to help,
  199. 8:30um, bring solo travelers together so
  200. 8:34you're not alone out there.
  201. 8:39and then a new text element that
  202. 8:42says it's
  203. 8:46called trip bff. You can find it on the
  204. 8:51app
  205. 8:55store. I think that's good. Honestly,
  206. 8:58that's that's a a good um CTA because a
  207. 9:02CTA should not just say check out my
  208. 9:05app, right? It should a good CTA relates
  209. 9:07to the actual message of the slideshow
  210. 9:10or the narrative, the story that you're
  211. 9:11trying to tell, which is five reasons
  212. 9:12you shouldn't be scared to travel alone.
  213. 9:14Gives you a bunch of reasons to not be
  214. 9:15scared to travel alone. And then at the
  215. 9:17end, it's like, hey, I'm also making an
  216. 9:19app. Um it's to bring solo travelers
  217. 9:21together so you're not alone out there.
  218. 9:23And not only this, but the whole um
  219. 9:27what's it called? Like the way the words
  220. 9:30are being structured and formatted and
  221. 9:31the the the word choices.
  222. 9:35um especially coming from the first
  223. 9:37person perspective really sells the
  224. 9:39point that I'm a real person even though
  225. 9:41AI made this. Um and then it says it's
  226. 9:44called Trippy Fab. You can find on the
  227. 9:45app store with a smiley face. Adding the
  228. 9:46hearts and the smiley face goes a long
  229. 9:48way when you're trying to make something
  230. 9:50sound like the first person and sound
  231. 9:51like authentic and real and organic. So
  232. 9:55honestly, this is something that I think
  233. 9:58would help a lot. And honestly, you can
  234. 9:59even change the image to be a screenshot
  235. 10:02of the app in the app store, which could
  236. 10:04probably up conversions. Um, because
  237. 10:09using the same image as all the other
  238. 10:10slides might not uh be good. I mean, you
  239. 10:14can definitely do it, but um I think
  240. 10:16adding an image of the actual app that
  241. 10:18you're making would be more beneficial.
  242. 10:21But I don't have that image on me right
  243. 10:22now. But this is another slideshow I
  244. 10:24would create. So, we're going to create
  245. 10:26that and it's going to be pumping out in
  246. 10:28a second. It's going to be generating
  247. 10:30and from there we can schedule it to be
  248. 10:32posted today, tomorrow, in a month or we
  249. 10:36can just publish it immediately. But
  250. 10:38this is an example of how real farm can
  251. 10:39help Trip BFF and what Trip BFF can do
  252. 10:42and the slideshows they can make in
  253. 10:44order to um get more conversions and get
  254. 10:48traffic to their app. So, that's a quick
  255. 10:51little example of what I would do. And I
  256. 10:55think I'm going to make a few more
  257. 10:56videos of this uh me taking the role of
  258. 10:58a specific business or app or product
  259. 11:00and then kind of explaining what I would
  260. 11:02do if I was in their position to do Tik
  261. 11:05Tok marketing. So that's it. If you like
  262. 11:06the video, give it a thumbs up, but you
  263. 11:08can't give it a thumbs up because this
  264. 11:09is on uh Twitter. Um but if you like
  265. 11:12this video, let me know and I'll I'll
  266. 11:15keep making these. Pex.

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