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How I Would Land a $1K–$3K/Month Video Editing Client From Scratch — Transcript

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0:00If I lost every editing client I had, I
0:02needed [music] to make one to $3,000 a
0:04month as quickly as possible, this is
0:07exactly what I'd do. And this exact
0:09strategy that I'm going to show you
0:11today is the same one that I used to
0:13sign my first ever 3K a month video
0:15editing client from School, and I call
0:18it the Bali strategy. So, without
0:20further ado, I'm going to show you guys
0:22exactly what I've done in the past and
0:24what I always do whenever I lose a
0:26client and need to sign a new one for
0:28one to 3K a month. So, first of all,
0:30where did the Bali strategy actually
0:32come from? Basically, what happened was
0:34I moved to Bali with my friend
0:37and as soon as we landed in Bali, we had
0:39a little bit of money that was going to
0:41survive us a couple of months, but we
0:43had no clients. So, we basically had to
0:45sign a client as quickly as possible for
0:48one to 3K a month, otherwise, we would
0:50have basically been homeless in a
0:52country we've never even been in before.
0:54At this time, I had no referrals and I
0:57had no previous work to show anyone. So,
1:00because all the previous projects I did
1:03were completely random. They were gaming
1:05montages, they were funny moments with
1:07my friends, they were just random side
1:09projects, and I finally wanted to lock
1:11in on one niche, do a really good job,
1:14and become an authority figure in that
1:16niche. So, I finally needed someone to
1:18take me seriously. So, my main goal for
1:21this first month to sign a client was
1:23simply find someone who sees my work and
1:26just goes, "Oh yeah, I want that on my
1:28channel." I just needed to get in front
1:30of people. So, instead of asking people
1:32to imagine what it would be like if I
1:34was your video editor, I showed them
1:37what it would be like if I was their
1:39video editor. I gave them a first-hand
1:42experience of what it felt like to work
1:45with me, almost as if you were
1:46test-driving a car instead of just
1:48looking at it in the showroom floor. And
1:50what transpired from that was this. My
1:52first ever client that I got using the
1:55Bali method was a sales coach. I found
1:58him on school. He had a real business.
2:00He was putting out videos online, and he
2:03had a community. But, I saw his videos
2:05had basically no editing. They had some
2:08captions, and that was about it. So,
2:10instead of DMing him like most video
2:12editors do, and asking him, "Hey man,
2:15I've saw you don't have any editing. Let
2:17me know if you need a video editor." Or,
2:19"Hey, I can re-edit a video for you for
2:21free." I simply took a YouTube to MP4
2:24downloader. I downloaded one of his
2:26videos. I took the first 30 seconds, his
2:28hook, and I just edited it as if he sent
2:31me the footage. And he had no idea that
2:32I was doing this. I just did it without
2:34him asking me. Because something that a
2:36lot of big entrepreneurs say, like Alex
2:38Hormozi, is they don't have a lot of
2:40time on their hands. So, instead of
2:42asking them, "Hey, can I do this?" It
2:45takes time out of their day. You just
2:47want to say, "Hey, I did this for you."
2:49It's way stronger. And also, I didn't
2:51send him a portfolio. Because I'm
2:53re-editing one of his videos, there's no
2:55need to send him a portfolio to see my
2:58other work. In fact, throughout this
2:59entire Bali method, I never once sent
3:03someone my portfolio. You don't need a
3:05portfolio as a video editor. And so,
3:07immediately, what this did is started
3:10the conversation. Instead of starting it
3:12with a boring opener that they probably
3:14seen hundreds of times, the edit itself
3:17started the conversation. When he opened
3:19my direct message, he saw a video file,
3:23a thumbnail of a video that had his face
3:25on it. That's extremely interesting to
3:27anyone, because humans are pretty
3:29self-centered. So, before we even get on
3:30a call to see if I'm even qualified to
3:34work with this guy, he knew that I could
3:36edit well, and he knew that I could be a
3:38very valuable part on his team. And so,
3:41if we rewind a bit, and look at, "Okay,
3:43how did I actually get this 3K a month
3:45sales coach as my first ever video
3:47editing client to continue being able to
3:49travel the world, and do a ton of fun
3:51stuff in Bali. What I did was this. I
3:53found one business owner on School,
3:55someone who had an offer, active
3:57content, and was already making money. I
4:00took the first 30 seconds of a recent
4:02YouTube video they had, and I made it
4:04really good. Now, a big misconception
4:06people have is that you need to find
4:08someone with no editing. That's not
4:10true. I re-edited hooks for people that
4:12already had editing on their videos.
4:14Let's say there were 5 seconds without
4:15editing. They were just talking to the
4:17camera. I would take that. Let's say the
4:18next 5 seconds there was editing where
4:20they were talking to the camera. I would
4:22simply put a new animated sequence on
4:25screen. So, you couldn't see them
4:26anymore. It was just their voice.
4:28Completely new animation top to bottom,
4:30so it covers everything. And then, when
4:32there's no more editing again, and I can
4:34transition back to their webcam, that's
4:36what I would do. The main point is to
4:38find people with either really bad
4:40editing, minimal editing, or no editing.
4:42And then, the third thing is to just
4:44send it. I would keep the message really
4:45short. Hey, made this for you. Let me
4:47know what you think. And I would send
4:49the message. And I did this every single
4:51day. One person, one edit, one outreach
4:54message every single day for 30 days,
4:56and it worked. In fact, every single
4:58time I start this Bali method, like the
5:00Bali method can be happening down in
5:02Vancouver where I live, you know. If I
5:04lose a client, I know I got to go Bali
5:07method. And the reason why I call it
5:09that and why I call it so serious is
5:11this is a grind. This is literally this
5:13is a difficult thing to do. For 30 days,
5:16you will be locked in your basement.
5:17It'll look like this. It'll be dark.
5:19You'll be just editing. You'll spend 12
5:21hours re-editing someone's hook. You'll
5:23send it to them. They might not even
5:24reply. But, the people who do reply are
5:26so qualified, and they're way more
5:28likely to pay you that 1 to 3K a month
5:30than another video editor spamming some
5:33garbage outreach message. But, it is a
5:35grind, and you're going to be locked in
5:37for 30 days, and you're going to be head
5:39in the trenches, but it's going
5:41to work. And every single time I try
5:43this Bali method, I rarely reach the
5:4530-day mark. Usually by day seven, I end
5:48up finding my new two to 4K a month
5:51client. So, it's that effective that you
5:54probably won't even have to do this for
5:5530 days. You should lock in for 30 days.
5:57You should even set a commitment to do
5:59it for 90. Imagine if you did 100. If
6:01you did 100 or 90 outreach messages that
6:04are really high-quality, re-edited
6:06hooks, and you can open up a folder, and
6:08you can see all the re-edited samples
6:10that you did. That'll look so cool.
6:12There's no way that if you have that
6:14that you won't sign up editing client
6:15for 1 to 3K a month. No video editor out
6:18there will do that much work and somehow
6:20not get a client. And the reason why
6:21this works is they can judge your work
6:24immediately. As a video editor, someone
6:26who's looking to hire you, the main
6:27thing they want to see is what sort of
6:29value can you provide to them. And video
6:31editing as a whole has gone kind of down
6:34the drain lately. I mean, there is more
6:37garbage video editors now than there
6:39ever have been. More people that are
6:41lazy, more people that can't
6:42communicate. It's awful. And all of
6:45these things are going to be running
6:46through your client's mind because
6:48they've worked with crappy video editors
6:50in the past. But by sending your work to
6:52them, they can judge it immediately and
6:54see if you're the type of person that
6:56they'd want to work with. And School is
6:58the best platform for this because they
7:00put you in front of the right people. If
7:02you want to work with entrepreneurs who
7:05are also athletes, you can find those
7:07people on School. If you want to work
7:09with entrepreneurs who are bakers or
7:11cookers, you can work with those people.
7:14Everything is categor ized. It's the
7:15perfect platform for outreach, also
7:18because people respond to their DMs way
7:21more often on School than they do on
7:23Instagram. There's no primary inbox,
7:25general, or requests. Everything is put
7:28into the same inbox, and when you send a
7:30message, you're bumped to the top of the
7:32inbox. And also, them watching the
7:3530-second hook of their own video, which
7:37they're going to be more inclined to do
7:39than some random pitch that you send
7:40them, is basically the pitch in itself.
7:43So, the whole plan has three parts.
7:45Number one, outreach. You want to find
7:47the right person, make the re-edit, and
7:49then send it to them. Number two is
7:51sales. Get on a call with them, build
7:53rapport, understand their problems. Most
7:55video editors get on a call and they
7:57start unloading a bunch of information.
7:59That's not how selling works. It's about
8:01listening to someone. It's about making
8:03a friend. It's about relating to their
8:05problems, finding out what their
8:06problems are. It's about asking
8:08questions. to ask way more questions
8:12than you actually talk about. Most
8:14people don't realize that selling isn't
8:17even about being extremely persuasive,
8:20like The Wolf of Wall Street. Selling is
8:22about getting someone to like you, so
8:24they trust you enough to send you money.
8:26And the way you get someone to like you
8:27isn't by talking. It's about listening.
8:29This applies to literally making friends
8:32in real life. If you just make an effort
8:34to ask someone about themselves, they
8:37will leave that conversation going,
8:39"Wow, that was a really great
8:40conversation. I like that guy." You
8:42didn't say anything. You just asked them
8:43questions, but they will feel good. And
8:46most people will tie in the experience
8:48with the person with the emotion they
8:50experienced rather than the logic of the
8:53actual questions that were discussed.
8:55They will tie in how they feel about you
8:57based on how they actually felt in the
8:59moment. And if you ask questions about
9:02them, they'll feel good, meaning they'll
9:04think that you're a really good person
9:05to talk to. And that's what sales is.
9:08And then, once you understand the
9:09problem, you've asked them a ton of
9:10questions, you simply offer them the
9:12solution, a content partner for their
9:14business. Probably going to be saving
9:16them time with their content, making a
9:18higher quality, so their offer is
9:20perceived that it's more valuable if
9:23their content's higher quality, but then
9:24also consistency, making sure they can
9:27keep consistent uploads, so they don't
9:29have dry months. You might have to offer
9:31more things than video editing to solve
9:32their problems. You might have to offer
9:34thumbnails and posting and script
9:36creation or ideation, all of these sorts
9:38of things, which shouldn't be a problem
9:40if you don't want to be replaced by AI,
9:42but the third thing is delivery. So, you
9:44want to make sure you do really good
9:45work, get them good results, and use it
9:48to win over the next client. Don't worry
9:51about signing five clients and hiring an
9:53army of video editors to manage that
9:55content. You can get one client for 1 to
9:573K a month, get your bills covered, just
10:00make sure you're making good money, save
10:02some aside, whatever, but do such a good
10:04job with them that they can be your only
10:06focus. If they're your only focus, and
10:08you get them really good results, you
10:10can do two things. One, you can upsell
10:12them, or two, you can use their results
10:15to sign the next client and charge even
10:18more money, and then use that client's
10:19results to sign the next client, and
10:22soon you'll be able to sign clients for
10:245 to 10K a month, and you can work with
10:26only one client instead of the other
10:28video editor who's working with five,
10:30who hates his life, and has to hire 10
10:32video editors, and makes 40% of the
10:35profit. So, section one, outreach. You
10:37want to make the right person care
10:40before you ask for a call. You got to
10:42make sure you're targeting the right
10:43people and that they actually care for
10:45what you have to sell. So, first, start
10:47on School, because the right people are
10:49easy to find, as we talked about before.
10:51Their category system is by far the best
10:54out of any social media platform. Create
10:55a basic community. Just create any
10:57community for $9.99 a month. They've got
11:00a free trial, because that way you're
11:02going to get access to the Schoolers
11:03community, which is a community that all
11:05the community owners get access to. Once
11:08you're in there, you can see all the
11:09community owners and how much money
11:11they're making and their position in the
11:12School Games, and that's where you're
11:14going to build your list of leads. So,
11:16you're going to look through that those
11:17Schoolers, you're going to find people
11:19who are winning, people who have active
11:20communities, coaches, online business
11:23owners. They're going to go to their
11:24profile and they'll have their social
11:26medias linked, so you can go to their
11:28communities, you can look at their
11:29social media platforms, go to their
11:31YouTube, see what type of content
11:33they're making and what the quality is.
11:35And then, you can message them on
11:36School. You might be able to message
11:37them through the Schoolers platform.
11:39They might have DMs turned off, that's
11:41fine. You can join their communities, be
11:43an active member in their communities.
11:45Don't be sleazy. Actually express
11:47interest in these people. You should
11:49want to work with your clients because
11:51they're good people. This might take
11:53some time to build up that rapport, but
11:54it really does help. You can also make
11:56posts inside of the Schoolers community
11:59to get your name out there. That will
12:00also help a lot. And people use their
12:02inbox on School, so your message has a
12:04way better chance of being seen than on
12:06Instagram. So, you want to contact
12:08people with a real offer and simple
12:10videos. You want to contact people who
12:12sell something, post on YouTube or
12:14Instagram, whatever sort of content you
12:15edit. Videos that are mostly talking
12:17heads, so they can benefit a lot from
12:19some editing, and they're active on
12:22School. You want to skip people who
12:23don't have a clear offer, who have many
12:25communities that aren't making any
12:26money. They've got no recent videos. I
12:29wouldn't necessarily skip people who
12:30don't have any recent videos, but I
12:33would skip people who maybe haven't
12:35uploaded in over a year. Uh you also
12:37want to skip people who have excellent
12:38editing already cuz there's not really
12:41much that you can do to be much better
12:43than their current editors. And you also
12:45don't want to work with people who need
12:46a complete content strategy from the
12:49ground up, who haven't built up any sort
12:51of momentum. You want one obvious
12:53improvement. You don't want to have to
12:54build them everything from the ground up
12:56because that requires a lot of
12:58refinement over time. And most people
13:00aren't going to get the value in the
13:02first few months. So, choose one of
13:04their recent videos with a very slow
13:06first 30 seconds. Pick something that is
13:09still fresh for them, not something that
13:11if they were to re-upload, it's so old
13:13that it's not even applicable to them
13:15anymore. You also want to pick a video
13:17that connects to something that they
13:18sell. So, make sure it's a good topic
13:21because then if you make a better
13:23version of it for them, then they can
13:24see how if more people watched it, it
13:27would contribute to having more sales in
13:30their product. And you also want to pick
13:31one with a weak opening. Something with
13:33a long hook that you can cut a lot of
13:35fluff out. Something with, you know, if
13:37there's some background noise in the
13:38audio that you can put through an audio
13:40enhancer, that's a small bonus you can
13:42give them. No visual movement. If
13:44they're off-centered a bit like this,
13:46you'd be able to zoom in and shift it to
13:49the right in Premiere so they're
13:50centered. You can point things like this
13:52out to them so they see the value that
13:53you're changing. If the improvement
13:55isn't very obvious and they've already
13:56got an editor, just choose a different
13:58video or just choose a different lead
14:00entirely. You want to spend some time
14:02researching your leads because you're
14:03only doing one a day. You only need one
14:05really good lead every single day. And
14:07stop at 30 seconds. Just do the hook
14:09because at the end of the day on
14:11YouTube, on Instagram, I mean, Instagram
14:13hooks are like 3 seconds, but on
14:15YouTube, the hook is the most important
14:17part of the video. It decides whether
14:19people stay. If they don't watch the
14:20hook, they're not going to watch the
14:22rest of the video. And if they've
14:23already watched the hook, of them
14:25watching the rest of the video is
14:26extremely high. And also, you can finish
14:29it because you can do one every single
14:31day. You're not editing a whole video,
14:32you're just doing 30 seconds but making
14:34it really, really good. You can even put
14:36it on your Instagram, a before and an
14:38after. If you wanted to build a
14:40portfolio, you could have a before and
14:42after cuz the difference is really
14:44clear. And make this the best edit that
14:46you can. Even though they're not paying
14:49yet, don't treat it like throwaway work.
14:51You want to make sure that you are
14:52trying really, really hard on this
14:54stuff. You want to literally work your
14:56ass off on this stuff. Make sure it's
14:57really good. Do all the research you can
15:00to make sure that the edits that you're
15:01doing are what they need. Cut all the
15:03pauses, fix the audio, add motion
15:06graphics, wow them. You really want to
15:08make sure that when they watch this,
15:10they get the wow factor. You don't need
15:12Mr. Beast crazy explosions and hyper
15:15editing everywhere. Some people, some
15:18clients are actually going to prefer
15:20less editing than others. You just want
15:22to figure out what would their brand
15:24genuinely benefit from the most. What
15:26would their audience really want to see?
15:29Their response to you should be
15:31something like, "Wow, this is really
15:33good." That's what you should be aiming
15:34for is a really positive response. And
15:37then, once you've edited it, send them
15:39two short messages. "Hey name, I made
15:43this for you." And send the link or drop
15:45the file in the chat directly. And then,
15:47the second message can be, "I'm not like
15:49most editors in your DMs. If you want to
15:51figure out how I can solve X problem,
15:53let's hop on a call. Let me know."
15:55Something like that that actually moves
15:57the conversation forward. The second
15:59message doesn't really matter as much as
16:01the first. Your main goal should just be
16:03to get them on a call. If they like your
16:05video, they're going to feel like they
16:07want to hop on a call with you. It's
16:09hard to mess it up on the second
16:10message. Another thing you can do in the
16:12first message is to include the first
16:15video that they made. So, "Hey name, I
16:17saw this video" send the link "I
16:20re-edited it for you. Here's my link."
16:22So, then they have the old link and the
16:23new link so they can compare before and
16:25after. So, one re-edit a day does two
16:28things for you. It gives you fast
16:30feedback cuz people are going to reply
16:32to you quick and also better edits. With
16:34every single re-edit you do, you're
16:36going to get way better at editing in
16:39this one niche that you're operating in.
16:40So, your 30th outreach message is going
16:43to be significantly better than your
16:45first. You see who replies, which
16:48problems get attention cuz you might
16:50switch up the messaging a little bit.
16:51What type of client wants help and which
16:54message actually gets people on a call.
16:56You want to make sure that you're
16:57analyzing all this data. Compile all of
16:59it, put it into chat GPT, the people's
17:01profiles you're contacting, the messages
17:04you sent, the responses you're getting.
17:06Collect all of it so you can keep
17:07improving in the future. If you're not
17:09collecting data, it's really stupid.
17:11Just collect data. Also, you get editing
17:13reps. People really underestimate this
17:16sort of strategy for getting better at
17:18editing. You get faster at making these
17:20cuts and actually editing the content.
17:23You get better at stuff like audio and
17:25sound design. You get better at making
17:27motion graphics for your clients. And
17:29you also get way more confidence in the
17:32style that you're going for. The other
17:33thing to keep in mind is people don't
17:35reply every single day. By week two, old
17:38replies are coming in while you're still
17:40sending new work, meaning by day 30,
17:43you've got 30 strong edits. You've got
17:45people replying to you from day one.
17:47Your pipeline is basically building and
17:49you want to keep the momentum going.
17:50Now, sales. This is the part that most
17:53video editors mess up. You just want to
17:55start the call like a normal person. You
17:57want to say, "I want to understand what
17:58you're trying to do with the content,
18:00then I'll tell you honestly if I can
18:01help." It sounds cheesy, "I'll tell you
18:04honestly if we're a good fit together."
18:06As you say with like 100 bucks in your
18:08bank account, but I'm telling you if you
18:10work with people who aren't a good fit
18:12for you, it's not even worth the money.
18:14You genuinely want to see if these
18:15people are a good fit for you. You want
18:17to work with your dream client. Think
18:18about it here. You are probably working
18:20with a client who is going to be your
18:21only client for the next month, who
18:23you're going to go all in on. You want
18:24to make sure that as much as you want to
18:26sign them, that you actually want to
18:28work with them. So, the first step is
18:30building rapport. This is about making a
18:31friend. You're an entrepreneur, you
18:33should be able to find some common
18:35ground. You can talk about sports. You
18:37can talk about travel. Look at their
18:39Instagram, stalk them, point something
18:42out that you found out about them. Ask
18:43them a question about it. It doesn't
18:45need to be long. This can be 1 to 2
18:47minutes. You just want to like break the
18:49ice a bit. Number two, discover the
18:50need. You're going to be asking them
18:52questions about where they're currently
18:54at with content, where their goals are,
18:56and most importantly, what sort of video
18:59editors they've worked with in the past,
19:01what problems they had, and if you were
19:03to ask them honestly, if you were to
19:05work with the best video editor you
19:07could, what would that look like? That
19:09way you're getting the idea of, "Okay,
19:11what does it mean to do a bad job for
19:13them and what does it mean to do a good
19:15job for them? And then simply present
19:17the solution. Oh, well, you don't like
19:19editors like this, but you like editors
19:21like that. Well, good news for you, I'm
19:23the exact editor you're looking for
19:25because I operate like this and that
19:27fits your criteria. And then just ask
19:29for the next step. All right, do you
19:31want to start Tuesday or Thursday? Send
19:32over the contract. Sales gets easier
19:35when you practice it in this four-step
19:37system. I actually learned this from my
19:40first ever client, which I talked about
19:42earlier, the sales coach. He's a retired
19:44entrepreneur coming back into the game
19:46teaching sales to machine shops because
19:48he sold his machine shop for like $50
19:50million
19:5130 years ago or something like that. And
19:53he's closed nearly a billion dollars in
19:56sales. So, this is his framework. So,
19:58take his word for it if you won't take
20:00mine. So, rapport is about asking them
20:02questions, not proving how great you
20:04are. You don't want to tell them about
20:06your travel plans and oh, I did this and
20:08I did that. Trust me, these people have
20:10probably heard crazier before. You
20:12want to find common ground. You want to
20:14look them up before the call, ask them
20:16about something personal. You want to
20:18use open-ended questions. Let them tell
20:20you about their life, their work, or
20:23what most entrepreneurs love talking
20:25about is how they started their
20:26business, their come up, their origin
20:28story, who inspired them. And actually
20:31listen to them. Don't just think about
20:33the next question coming up. Don't just
20:34wait to speak. Look at them and like
20:36listen to what they're saying and
20:38realize that you're talking to someone
20:40who's got a really interesting story
20:42about them. Get invested into it. And
20:44then wait for their guard to drop. When
20:46they have a laugh or a smile or a more
20:47relaxed answer and they're not so tensed
20:50up cuz they know they're on a sales
20:51call, then you can proceed. All right,
20:53man, I mean, I can sit here talking
20:54about this forever, but you know, I just
20:56don't want to waste your time. I know
20:57you're a busy guy. So, let's just get
20:59right into the questions and I'm just
21:02going to see if we're a good fit to see
21:03if we should work together. If we you
21:05then cool, we can move forward, but if
21:06not, totally cool, and we can leave here
21:08as friends. Sound good? Something like
21:10that. And then, let them explain the
21:12gap. So, there's a gap from where they
21:14are now to where they want to go, and
21:16you want to have them explain what that
21:18gap is, so you can build the steps,
21:21which is the solution to that gap. So,
21:23what is their current goal? What's the
21:24bigger dream? Where are they at now?
21:26What is the bottleneck? What do you like
21:29about what you do now, and what would
21:31you change? Those two questions are
21:33literally the most important questions
21:35in this entire framework. What do you
21:37like about what you're doing now? What
21:38would you keep? Okay, well, what do you
21:40want to change? They're basically
21:41telling you how you can do your job
21:43perfectly. And what happens if this
21:45isn't fixed in the next 6 to 12 months?
21:47What if you keep bouncing between
21:48editors who are inconsistent, and you
21:50keep missing uploads? You know, okay,
21:52you miss one upload a week, okay, that's
21:5410,000 views a week, okay, that's
21:56520,000 views a year. What's your
21:59conversion rate? Okay, 10%, okay, so
22:01that's 52,000
22:03link clicks that you're missing on.
22:05What's your conversion rate from that?
22:06Another 10%. Okay, so you're missing on
22:085,200 customers every single year
22:12because you have inconsistent editors.
22:14That's a lot of money, no? You're just
22:15pulling out the pain for them. And then,
22:17repeat it back. So, you want this goal,
22:19and you're currently here, and this
22:21thing is getting in the way. Does that
22:23sound about right? You're just
22:24confirming what they just told you. So,
22:25it sounds like you're listening. This is
22:27a very basic sales framework, but it
22:29works really, really well. And then,
22:30only show them how you're going to solve
22:32their problem. Don't talk about things
22:34that they don't care about. Ask for
22:35permission first. So, you said this
22:37problem is getting in the way. Would you
22:39like to see how I would solve it? And
22:41then, be quiet. Be confident when you
22:42say this. Don't beat around the bush.
22:44And then, use their words. Show how the
22:46editing saves time, fixes consistency,
22:49or creates the reach they ask for.
22:51That's just example things, saving time,
22:54consistency, or more reach. Whatever
22:56they tell you their problem is, just
22:57repeat it back to them. But, show them
22:59how editing is the solution to their
23:01problem. A lot of people think editing
23:02is just editing, but at the end of the
23:04day editing solves a variety of
23:06problems. You just need to reframe the
23:08way they view editing, which is what
23:10you're going to do when you repeat their
23:12words back to them in the sense of
23:14editing fixes that. Oh, you struggle
23:16with consistency? Well, better editing
23:18fixes that because when you have better
23:20editors, they're more consistent at
23:22getting videos out, meaning you don't
23:24miss an upload, rather than just yeah,
23:26we edit videos. It's a completely
23:27different thing. Yeah, so cover today
23:29and later. Explain how working with you
23:31gives them an immediate result.
23:33Immediately the videos are going to be
23:35better, they're going to be more
23:36consistent, but also how that process
23:38keeps getting better as the channel
23:40grows. As we work together, we find the
23:42best processes, we can streamline
23:44operations, I can conduct data for you
23:47and find out which sort of editing
23:49resonates the best with your customers
23:51or what videos they want to see, what
23:53videos convert the best, and that only
23:55happens with time. And then ask
23:57directly, does this look like something
23:58you want to move forward with? Then
24:00offer a start date. If they want to move
24:02forward, offer the start date. Get that
24:04contract signed, get that payment done.
24:06Don't beat around the bush. They told
24:08you yes, just close it. And then
24:09delivery. You want to make the first
24:11client the reason why the next client
24:13trusts you. You want to leapfrog
24:15clients. You use this client to get to
24:17that one, use that one to get to this
24:19one. So, do the work yourself and make
24:22the first client happy and proud to
24:25refer you. Do not rush into outsourcing.
24:28Don't rush into more clients having time
24:30freedom and a big team and sitting in
24:32Bali with your feet up on the beach.
24:34That is like a seven-figure entrepreneur
24:37exiting and that's what their life looks
24:39like. When you're building a business,
24:41that is not what life looks like. And if
24:42that's what you think it is, just forget
24:44about it. Try to do a crypto pump and
24:46dump and good luck with that. You want
24:48to focus on providing your best edits,
24:50having really clear communication.
24:52Communication, I've worked with video
24:54editors and the main reason why I
24:56stopped working with them is
24:57communication. You want to over
24:58communicate if anything. You want your
25:00client to tell you, man, I appreciate
25:02the communication, but let's like hold
25:04it back for a bit. Let's make it more
25:06concise, whatever. You don't want to
25:07just spam them. You do want to make sure
25:09that it's coherent and you are actually
25:11putting your thoughts together in an
25:12eloquent way and you want to make sure
25:14that you're not spamming them, but you
25:16do want to make sure that you're over
25:17communicating more than anything. You
25:19want to make sure that you're hitting
25:20every single deadline and you want to
25:22make sure that the result is something
25:23that they're actually seeing, that they
25:25can actually feel is being produced
25:28right in front of their eyes, that
25:29they're blown away with every video
25:31you're sending them, that they're seeing
25:32better reception from the videos, that
25:34they're making more money. You want to
25:35really make sure that they're getting
25:37the result that you're offering them.
25:39And if the first client takes more time
25:40than expected, that's fine. You just
25:42want to learn how to do the job
25:44properly. I used to be worried about,
25:46oh, I want to make sure that I'm making
25:47this much an hour. So, I'm going to have
25:50my clock right here and at every hour
25:52I'm going to write down how many hours
25:53each video takes me. And it's like,
25:55dude, forget about that. If you provide
25:57really good work, you're going to make a
25:59lot of money. People don't realize this.
26:00People think that you make money and
26:02then you do the good work. No, no, no,
26:04no, no. You do the good work, you don't
26:06make a lot of money, but because you're
26:07doing good work, you eventually make a
26:09lot of money. That's how it works. So,
26:11as I've been saying, you want to use one
26:13good result to win a better client. With
26:15client one, you do great work, then you
26:17get the results, then you show stronger
26:19proof to client two, and then you keep
26:21going, client three, four, five, you
26:23keep using your proof to get better
26:25clients and eventually you're going to
26:26get referrals and people are going to
26:28talk about you and you're going to be
26:30known for the guy in that niche or in
26:32your space that does really good work
26:34and people are going to want to work
26:36with you. In fact, I don't do outreach
26:38anymore. Pretty much all of my clients
26:40come from referrals and they're like 10K
26:42a month clients. This is exactly how I
26:43built my business three years ago. I
26:45started with free videos, then videos
26:48that I basically lost money on cuz I
26:50would have to travel out to their
26:51business and I would lose money in gas
26:54from what I was actually making. But I
26:56would use their results to get better
26:57clients then I went okay, 1K a month
26:59then use those results to get better
27:01client okay, cool 4K a month. And then
27:03after a while people know you do good
27:05work and you just start getting messages
27:07of hey, I've got this project. Hey, I
27:08got this. And now you don't even do
27:10outreach anymore. You just rely on
27:12referrals. I could do outreach. I could
27:14make more money if I wanted to, but I
27:16want to grow my personal brand instead
27:18of my video editing business. I want to
27:20stay at 10K a month in video editing. I
27:22want to enjoy my life. I want to grow my
27:23personal brand and just accept work from
27:25referrals. But the way that you want to
27:27succeed is up to you. This just gives
27:29you the freedom. So, if you're watching
27:31this in the middle of the day, start
27:33tomorrow morning. Find one person,
27:35re-edit their hook, send it to them.
27:37Right now, you want to make the
27:39community Open Schoolers list out 10
27:41people you can do videos for and then
27:43tomorrow choose one of those videos,
27:46re-edit the first 30 seconds, send the
27:48messages, and then repeat every single
27:51day for the next month and you will sign
27:54a 1 to 3K a month video editing client.
27:56If it takes more than 30 days, boohoo.
27:59Just do it cuz every video editor is
28:02going to end up quitting. You got to be
28:03the one that doesn't quit when the time
28:06gets tough. You got to be the one that
28:07gets a client and looks back and
28:09realizes that you deserve it because
28:11you've edited so many hooks for people
28:13and you finally get your break. The more
28:15hooks you edit, the better you get at
28:16editing, the better you get at outreach,
28:18and the higher chance you have of
28:20signing the next client. That is the
28:22Bali strategy.

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